2015 ua rate card

R ates 2015

Ultimate

afr i ca g u i d e

t o

F o r

l u x u r y

t r a v e l

southern africa

Madikwe Hills Private Game Lodge Much Ado About Madikwe

Holidays in Africa • Destination Downtime • The Business of Luxury

R ates 2015

Magazine

Content

ULTIMATE GUIDE TO AFRICA is a groundbreaking digital publication that promotes the Southern African travel and tourism industry to travel agents, tour operators and high-end tourists – domestic and international – throughout Southern Africa and the USA.

Feature Articles

TMagazine, Guide & Directory ULTIMATE GUIDE TO AFRICA includes both a guide and a directory of accommodation and services specific to travel and tourism. Unlike traditional directories, ULTIMATE GUIDE TO AFRICA offers several levels of comprehensive content in a traditional magazine layout.

The entire monthly publication is easily searchable and downloadable for free in a digital format developed especially for mobile viewing on a tablet, laptop, desktop, or mobile device.

Aside from its functionality as a guide, the ULTIMATE GUIDE TO AFRICA is also set apart by its in-depth editorial content. Regular editorial sections include snippets presenting travel-related products and services, an exploration of African lifestyles and cultures, an insider’s destination guide and a section offering important information pertaining specifically to travel to and within Southern Africa. Features are openended and cover anything from travel-related properties to destinations, experiences and inspirations.

Accommodation & Services Guide

Grouped according to province, this value for money section offers a unique platform for showcasing hotels, private reserves and lodges, as well as travel-related services. Ordered on a page-by-page basis, each property or service is displayed on a full page

Accommodation & Services Directory

Neatly organised with just six listings per page and grouped according to province, this section covers the whole gamut of travel and tourism offerings throughout Southern Africa. Priced from as little as R245 per month, this is a most affordable opportunity for any travel-related property or service.

R ates 2015 Audience & Distribution ULTIMATE GUIDE TO AFRICA is aimed primarily at travel agents and tour operators in Southern Africa and the USA, but also attracts a high number of high-end travellers the world over.

The magazine can also be accessed from the Facebook, Pinterest, Google+, Instagram and Twitter accounts, as well as several websites, including: issuu.com, freemagazines.co.za, ultimateafricamag.blogspot.com and our website ultimate-africa.com.

Reach • ULTIMATE GUIDE TO AFRICA website boasts a healthy 32% Return Visitors and a whopping 68% New Visitors every month. • The total monthly reach of the ULTIMATE GUIDE TO AFRICA (magazine, website, Facebook, Twitter, email) is an audience in excess of 10,000.

Subscriptions Subscription to the magazine is free, including all back issues. Annual subscriptions have surpassed the 4,000 mark, and currently grow at an astounding rate of 19% per month.

Also available on your favourite platform at freemagazines.co.za, issuu.com, and New App available on Apple AppStore and Google Play Store

Contact TAURO CREATIONS (Pty) Ltd Tel: +27 12 425 5800(National) Cel: +27 81 345 0242 Fax: 086 604 6470 info@tauromedia.co.za www.tauromedia.co.za

Advertising Sales

National Sales nolo@tauromedia.co.za | +27 81 345 0242 sales@tauromedia.co.za Publisher letlhogonolo Sealetsa nolo@tauromedia.co.za| +27 81 345 0242

R ates 2015

Advertising Rates 2015 1 Month

Full Page Advertisement

R 8,960

Includes: 1 x Full Page Guide Listing 1 x Directory Listing 1 x Facebook Post p/m 1 x Free Twitter Posts p/m Double Page Advertisement

R 14,780

Includes: 1 x Full Page Guide Listing 1 x Directory Listing 2 x Facebook Posts p/m 2 x Twitter Posts p/m

Cover Feature

3 Months (price per month)

6 Months (price per month)

12 Months (price per month)

- 5%

-10%

-20%

R 2,690

R 8,500

R 7,790

Includes: 1 x FREE editorial snippet

Includes: 2 x FREE editorial snippets 1 x FREE full-page editorial

Includes: 3 x FREE editorial snippets 2 x FREE full-page editorials 1 x FREE double-page editorial

Total spend over 3 months: R 5,685

Total spend over 6 months: R 10,740

Total spend over 12 months: R 19,896

R 13,990

R 13,400

R 12,850

Includes: 2 x FREE editorial snippets 1 x FREE full-page editorial

Includes: 3 x FREE editorial snippets 2 x FREE full-page editorials

Includes: 4 x FREE editorial snippets 2 x FREE full-page editorials 2 x FREE double page editorials

Total spend over 6 months: R 15,990

Total spend over 12 months: R 29,892

Total spend over 3 months: R 8,541

R 7,990

* Long term bookings can be paid per month * Clients can include video links on Full Page advertisements, Full Page Guide Listings and Directory Listings * Full Page advertisements, Full Page Guide Listings to receive free editorial on our travel blog and share on all social media platforms * Video, Email and Website links are installed as hyperlinks in the online version of the magazine

Includes: 1 x Double Page advertisement 1 x Full Page Guide Listing 1 x Directory Listing 1 x Three-page editorial 2 x Facebook Posts 2 x Twitter Posts

Material Specifications SIZES

TRIM (mm)(wxh)

BLEED (mm)(wxh)

TYPE (mm)(wxh)

DPS

420 x 297

426 x 307

410 x 287

Full Page

210 x 297

220 x 307

200 x 287

Half Page (Vertical)

100 x 297

110 x 307

85 x 277

Half Page (Horizontal)

210 x 145

220 x 155

190 x 125

ISSUE

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

NOV

DEC

EDITORIAL DEADLINE

12/12

14/1

12/2

12/3

12/4

12/5

10/6

11/7

11/8

12/9

10/10

10/11

MATERIAL DEADLINE

18/12

25/1

25/2

25/3

25/4

26/5

24/6

21/7

25/8

22/9

20/10

24/11

ONLINE

1/1

1/2

1/3

1/4

1/5

1/6

1/7

1/8

1/9

1/10

1/11

1/12