ADVERTISING w w w. y n o t c u l t u re. c o m
CONTENTS
ABOUT
3
TARGET MARKET
4
MAGAZINE ADVERTISING AND SPECS
5
SOCIAL MEDIA ADVERTISING AND SPECS
6
WEBSITE ADVERTISING AND SPECS
7
PREVIOUS ISSUE COVERS
10
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ABOUT US Y-Not Culture is an urban lifestyle magazine that aim at showcasing individuals and stakeholders in youth culture. Y-Not Culture is an ONLINE PUBLICATION published bi-monthly, and distributed in/to South Africa and a global audience through a digital publishing site. The name Y-Not Culture was adopted from the phrase "why not??" when someone is being asked to do something and responds with the short question. Furthermore ‘Culture’ overshadows the concept and aim of building a community and driven youth of ''go gettas''.
Vision To bring together individuals and stakeholders who are passionate about youth culture and to forge a lasting expression through art, since its the only platform to do so.
Mission Our goal is to
Y-Not Culture is committed to empowering the youth, by promoting and empowering through art and entertainment.
Collaborate and empower artists, entrepreneurs, SMMEs and individuals
Y-Not Culture is a fast growing youth culture magazine, with a mandate aimed at all aspects of the youth culture in South Africa at large. It acts as a personalized diary.
Create a platform for critical conversations, celebrate and motivate excellence in art
Become sustainably independent and promote youth culture in corporate South Africa
Y-Not Culture encompasses exclusive interviews, profiles, columns, lifestyle tips and reviews, hard news and soft news stories.
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THE MARKET Publication Price
R0.00 (Free)
Age Demographics
12—35
Publication Frequency
Bi-monthly
Website/Online Outlet
www.ynotculture.com
Distribution
Global audience by Issuu and Magnific Media House
Readership per issue
Ave 2596 Impressions; Ave 424 Reads
Downloads per issue
Ave 6246
Target Market
54%
Audience: 16 to 36 years LSM: 20% in households with an average income of R8 000 - R 12 999
Why Advertise in Y-Not Culture - Rates below average market rates - Most likely to be kept - Offers advertising where it is more welcomed than avoided - Online Magazines have the most relevant advertising - Least multi-tasked medium - Willing audience
Website Stats
Male / Female: 75% / 25%
54%
Desktop
Male
37%
46%
Mobile
Female
9% tablet
MAGAZINE ADVERTISING STANDARD
ADVERT SPECS:
ADVERT COST
7MM BLEED DOUBLE PAGE SPREAD
434mm wide x 289mm high
R 4650. 00
FULL PAGE
224mm wide x 289mm high
R 1725. 00
INSIDE FRONT COVER PAGE
224mm wide x 289mm high
R 6450. 00
INSIDE BACK COVER PAGE
224mm wide x 289mm high
R 4065. 00
HALF PAGE HORIZONTAL
220mm wide x 148mm high
R 1380. 00
HALF PAGE VERTICAL
115mm wide x 285mm high
R 1380. 00
FULL BACK PAGE
224mm wide x 289mm high
R 4335. 00
Material submitted will only be accepted in the following formats: - All images adverts must have a minimum 300 dpi resolution in CMYK. - Adverts to be supplied in High Resolution PDF. - Images to be supplied in JPEG, BITMAP or TIFF. - Images adverts may be supplied on disc or e-mailed to us
Banking Details STANDARD BANK / Y-NOT CULTURE / Acc. No. 011018429 / Branch Code 010145
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SOCIAL MEDIA ADVERTISING FACEBOOK
GOOGLE PLUS
FULL COVER AD BANNER FULL COVER AD BANNER
FULL COVER AD BANNER
(851 X 315)
(851 X 315)
(851 X 315)
PRICE:
PRICE:
PRICE:
R150.00 PER WEEK
R150.00 PER WEEK
R150.00 PER WEEK
R450.00 PER MONTH
R450.00 PER MONTH
R450.00 PER MONTH
PROMOTIONAL POSTS
PROMOTIONAL TWEETS
PROMOTIONAL POSTS
PRICE:
PRICE:
PRICE:
R150.00 THREE POSTS PER WEEK
R150.00 THREE TWEETS PER WEEK
R150.00 THREE POSTS PER WEEK
R100.00 THREE SHARE POSTS PER WEEK
R100.00 THREE RETWEETS PER WEEK
Material submitted will only be accepted in the following formats: - All images adverts must have a minimum 300 dpi resolution in CMYK. - Adverts to be supplied in High Resolution PDF. - Images to be supplied in JPEG, BITMAP or TIFF. - Images adverts may be supplied on disc or e-mailed to us
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WEBSITE ADVERTISING
MAIN BANNER (1230 x 350) Per week R1500 Per month R2650
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WEBSITE ADVERTISING
SIDE BANNER-HALF (300 x 300) Per week R650 Per month R1500
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WEBSITE ADVERTISING
SIDE BANNER-FALL (300 x 600) Per week R800 Per month R1950
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PREVIOUS ISSUES
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Unarine Ramaru: +27 71 440 2889 unarine@ynotculture.com
Fax: +27 86 609 5231
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