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Ways Business Owners Can Transmute Street Vendors Into Powerful Marketing Catalysts
Charity Abuke According to Bright Simons, a Ghanaian entrepreneur, founder, and president of Pedigree, one of the most untapped business opportunities in Africa street hawkers. He said, “Someone has to build a solution that turns hawkers into a far more productive activation force for businesses. The best way out is for companies to share the costs and risks by using an organically formed network of micro-entrepreneurs hardened by experience and relatively skilled in customer interfacing. Converting the teeming hawkers on the streets of Accra, Nairobi, and Lagos into powerful brigades of marketing activators can seriously disrupt many industries, including banking, fast moving consumer goods, hospitality, insurance, and so forth that are currently struggling for their next infusion of marketing spirits’’ Suffice it to say that Street vendors can be powerful marketing catalysts with the right strategy and approach. Here are some ways to transmute Street Vendors Into Powerful Marketing Catalysts
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