UNIDO-DRT-F
Advocacy Campaign on Women in Green Industry Social Media & outreach strategy
Social Media Outreach Strategy:
Live tweeted & did live sessions on Facebook & Twitter to involve online community Infographics about Women in Business, Women in Energy, Women in Recycling Businesses Shared in different groups & relevant organizations pages Using Cleantech website – creating platform for women in business for networking Contacting Famous Social Media leaders, Youth, Institutions active on social media to promote & to get their messages for our social sites on women Updated content in form of video, images, updates of activities on social networks Created & disseminating information related to upcoming & ongoing activities Blogposts Connecting investors with Business Ladies on social media groups via Whatsup, Facebook, Twitter & Snapchats
Advocacy Material shared with:
Governmental institutions, Partners Stake holder’s provinces to local government levels Academia and intellectual Different mediums of Media Community leaders & socially renewed institutions working on same theme Students Women groups, including professional associations Market women, traders, mothers etc. Labour movements/associations Chambers of Commerce and business groups Professionals Professional groups & incubation centres Farmers & home based workers Particular age groups such as youths and elders Educational leaders and administrators Within the UN system and non-UN agencies
List of Advocacy material Printed to be distributed
Standee / Banners /Posters/Note Pad File folders Brochure (Project) Brochure about campaign One Pager leaf let Backdrop (Banner) Posters & wall hangings Unknown existing success Stories of women in Energy Sector in Pakistan certificates / badges
Outreach through mainstream Media Channels A huge number of media was engaged to create and increase awareness for and ownership around the concept and idea of women in Green Industry. Electronic & Print Media as well as Radio played a very important role to highlight the leadership capacity of women to mobilize the target audiences for action.
Social Media Highlights Twitter Highlights #tag of “DRTF Advocacy Campaign” https://twitter.com/search?q=%23womeninGreenIndustry
Social Media Highlights
Highlights of Media Clippings of Some Important Newspapers
Radio Reports: https://soundcloud.com/user-143109111/new-sme-policy-to-focus-on-mainstreaming-women-insmes-unido-in-collaboration-with-icci-launched-an-advocacy-campaign-on-women-in-greenindustry
E- News Links: http://www.app.com.pk/unido-campaign-on-women-in-green-industrieslaunched/ http://nation.com.pk/business/26-Oct-2016/newsbrief http://dailytimes.com.pk/pakistan/25-Oct-16/womens-role-in-business-to-be-enhanced-with-newsme-policy \http://leadpakistan.com.pk/news/ngo-holds-dialogue-on-women-and-green-industry/ http://nation.com.pk/business/08-Mar-2016/icci-launches-women-business-growth-centre-andwomen-in-cleantech-campaign-to-promote-women http://leadpakistan.com.pk/news/ngo-holds-dialogue-on-women-and-green-industry/ http://www.dawn.com/news/1244721/women-business-growth-centre-launched http://www.brecorder.com/business-and-economy/189:pakistan/108351:unido-to-launch-campaignon-green-industries/?date=2016-11-30 http://www.app.com.pk/unido-campaign-on-women-in-green-industrieslaunched/ http://www.thefrontierpost.com/article/413262// http://www.customstoday.com.pk/unido-icci-organizes-campaign-to-explore-women-led-greenindustry/ http://tvi.com.pk/unido-and-icci-launch-women-in-green-industry-campaign/ http://www.millat.com/?national-news=unido-campaign-women-green-industries-launched http://dailytimes.com.pk/business/26-Oct-16/new-policy-on-the-cards-to-encourage-women-ledsmes https://www.empowerwomen.org/en/community/discussions/2014/6/women-in-green-industriespromoting-clean-technologies-and-eco-innovation http://dailytimes.com.pk/pakistan/25-Oct-16/womens-role-in-business-to-be-enhanced-with-newsme-policy http://nation.com.pk/business/26-Oct-2016/newsbrief http://webcache.googleusercontent.com/search? q=cache:http://www.englishtribune.com/2016/11/29/713/&num=1&strip=1&vwsrc=0 http://allevents.pk/events/ADVOCACY-CAMPAIGN-WOMEN-IN-GREEN-INDUSTRIES-in-Islamabad
http://epaper.pakobserver.net/201610/26/page13.php http://defence.pk/threads/unido-campaign-on-%E2%80%98women-in-green-industries%E2%80%99launched.457920/ http://icci.com.pk/event/detail/1881 http://pakistanintheworld.com/content/women-green-industries-unido-launches-advocacycampaign http://www.brecorder.com/pakistan/industries-a-sectors/324599-unido-to-launch-women-in-greenindustries-on-oct-25.html http://tvi.com.pk/unido-and-icci-launch-women-in-green-industry-campaign/ http://defence.pk/threads/unido-campaign-on-%E2%80%98women-in-green-industries%E2%80%99launched.457920/ https://plus.google.com/+JassimTaqui/posts/VBPf8QLku8J http://www.customstoday.com.pk/unido-icci-organizes-campaign-to-explore-women-led-greenindustry/ http://dailytimes.com.pk/pakistan/25-Oct-16/womens-role-in-business-to-be-enhanced-with-newsme-policy http://dailytimes.com.pk/pakistan/25-Oct-16/womens-role-in-business-to-be-enhanced-with-newsme-policy https://www.thenews.com.pk/print/180877-Islamabad-Handicrafts-and-Women-Entrepreneursexhibition-opened