2018 - 2019
MEDIA KIT INCLUSIVE BRANDING SOLUTIONS
2018 - 2019
INCLUSIVE BRANDING SOLUTIONS
OUR STORY Q Media is a unique, fullservice LGBTQ marketing & media company. We provide inclusive branding solutions.
THE Q COLLEGE
The Q College offers LGBTQ education and certification programs. Our courses and resources give businesses a road map to effectively promote their brand to America's most lucrative niche market.
We connect inclusive businesses with the $1 TRILLION LGBTQ market through education, storytelling & technology.
MAGAZINE
Our publication, Q Mid-Atlantic, is an interactive digital magazine that's also available in print. It is the most effective platform businesses can utlilize to authentically engage LGBTQ consumers and their allies.
We are non-partisan, non-activist and familyfriendly. This operational ethos is truly unique within the LGBTQ media ecosystem and drives our comprehensive marketing strategies. Q GUIDEBOOK
Q GuideBook is a searchable and geo-targeted digital directory of inclusive businesses from various industries. There are also articles, blog posts, reviews, classifieds, deals and special events.
EVENTS & MULTIMEDIA
We host regular events including wedding shows and educational seminars. Our presence across digital, social and broadcast platforms continues to grow as we expand our market reach.
M A R K E T I N F O R M AT I O N We are the largest LGBTQ company in the mid-Atlantic region & the only one in the nation that offers educational + certification programs and comprehensive marketing services.
We host regular LGBTQ events including weddings shows, educational symposiums and business/cultural expos. We help our partners share their stories in an authentic, inclusive manner that resonates with our diverse and growing audience. Our community partners allow us to expand our presence across Virginia, DC, Maryland and beyond. These partners range from local community centers, pride organizations and chambers of commerce to social media influencers, national LGBTQ marketing/media companies and international business/travel associations.
1 Million+
number of people we engage a year through sponsoring and participating in community events, educational seminars, wedding shows, professional forums and Pride festivals
200,000+ 30,000+ number of readers (PRINT & DIGITAL)
people/month digital reach–and growing
40% 10,000+ +47%
of readers are LGBTQ allies
readership people on our growing email list increase in the past 12 months
2018 - 2019
INCLUSIVE BRANDING SOLUTIONS
THE LG B T Q M A R K E T THE LGBTQ COMMUNITY BOASTS:
91%
ADS IN LGBTQ MEDIA OUTLETS:
85
• $4.6 trillion purchasing power ($1 trillion in the U.S.) • $219 billion tourism industry • $51 billion wedding industry • A higher median income than the general population.
• Drive stronger brand recall • Are perceived to be more positive • Are more likely to inspire purchases and recommendations • Print media is a critical tool to reach the LGBTQ community.
STRAIGHT ALLIES:
• Are increasingly adopting the purchasing behaviors of LGBTQ consumers (“buycotting” brands that directly market to the LGBTQ community) to show their support for that demographic.
of consumers are more likely to purchase from a vendor at an expo/show that actively caters to the LGBTQ community—shows like Q Weddings, our statewide LGBTQ wedding show.
%
of consumers are more likely to purchase a product or service from a company that directly advertises to the LGBTQ community.
50
%
of consumers discover that a company is LGBTQ-inclusive when that company advertises in LGBTQ media outlets.
87%
of consumers are likely to recommend a brand they like to their friends and family.
73
%
of consumers will pay a premium for a product or service they like rather than seek out a bargain.
71%
of consumers remain loyal to brands that are LGBTQ-inclusive.
23
%
of consumers have switched brands because a competitor supported the LGBTQ community, even if that brand was more expensive or less convenient.
2018 - 2019
INCLUSIVE BRANDING SOLUTIONS
PRINT* AD OPTIONS PLACEMENT
1 ISSUE
2-Page Spread
*All print ads appear in our interactive digital magazine
2 ISSUES
3+ ISSUES
$1,799
n/a
n/a
16.25” (w) x 10.25” (h)
Back Cover (BC)
$1,399
n/a
n/a
7.75” (w) x 10.25” (h)
Inside Cover (IC)
$1,199
n/a
n/a
7.75” (w) x 10.25” (h)
Inside Back Cover (IBC)
$1,199
n/a
n/a
7.75” (w) x 10.25” (h)
Full Page
$999
$949
$899
7.75” (w) x 10.25" (h)
1/2 Page
$549
$522
$494
7.75” (w) x 4.75” (h)
1/3 Page
$399
$379
$359
2.5” (w) x 10.25” (h)
1/4 Page
$299
$284
$269
3.625” (w) x 4.875” (h)
1/8 Page
$149
$142
$134
3.625” (w) x 2.1875” (h)
5% discount
10% discount
ACTUAL SIZE
Size examples
2-page spread
BC, IC, IBC, Full page
1/3 page 1/2 page
1/4 page
1/8 page
E D I T O R I A L CA L E N DA R
N AT I V E C O N T E N T
Travel Issue (Autumn) Print Deadline: August 31, 2018
Native content (aka – “advertorials”) provides unique opportunities for your business, organization and/or destination to tell its story in an authentic way that resonates with the LGBTQ community.
Home Issue (Winter) Print Deadline: January 25, 2019 Wedding Issue (Spring) Print Deadline: May 15, 2019 Entertainment Issue (Summer) Print Deadline: July 15, 2019
Native content compliments and provides context for print/digital advertisements, makes them more meaningful and reinforces the fact that your business, organization and/or destination is truly inclusive.
2018 - 2019
INCLUSIVE BRANDING SOLUTIONS
WEBSITE AD OPTIONS PLACEMENT
1 MONTH
3 MONTHS
6+ MONTHS
DIMENSIONS
$299
$284
$269
728 x 90 pixels
1 Top Bar
5% discount
10% discount
width x height
1
2 2 Side Bar-Long
$279
$265
$249
160 x 600 pixels
3 S ide Bar–Small
$239
$227
$215
350 x 250 pixels
3 4 B ottom Bar
$179
$165
$149
728 x 90 pixels
4
Email & Social Media Blasts Email and social media blasts allow your messaging to go directly into the in-boxes of our massive opt-in list serv and social media feeds of equality-minded consumers. You may promote anything you like and schedule your blast(s) to go out when you see fit.
Blog Posts Blog posts are a great tool to “pull the curtain” back, tell untold stories about your business, organization and/or destination and make it more compelling to our audience. Blog posts may be about any topic you choose, published when you like and promoted through social media blasts.
Q GuideBook Q GuideBook is a comprehensive directory of inclusive businesses from various industries. You may manage your own page, upload photos and videos, promote events, feature special offers, integrate your social media accounts and connect with equality-minded consumers and businesses.
The Q College The Q College is the nation's premier LGBTQ education and certification program for businesses seeking to brand themselves as inclusive and learn marketing strategies to authentically engage equality-minded consumers. Our awardwinning professors have developed high-impact learning programs that can be taken online at your own pace.
Q Consulting Q Media attends regular marketing, media and technology conferences where we learn the evolving best practices of engaging the LGBTQ market. As subject-matter experts, we will work with you to develop authentic and meaningful content that will resonate with the LGBTQ community and equalityminded consumers—from inclusive language and imagery to advertising campaigns and story layouts. Our goal is to help you build trust and develop relationships with our diverse and growing audience.
INCLUSIVE BRANDING SOLUTIONS
info@QMediaCo.com QMediaCo.com /QMediaCompany @QMediaCompany @QMediaCompany Q GuideBook: QGuideBook.com The Q College: TheQCollege.com (coming soon) Q Weddings: QWeddingShow.com (coming soon)
Š Q Media, LLC 2019. Q Media owns and/or operates various physical, digital and broadcast media platforms, as well as events, educational programs, certification programs and consulting services including, but not limited to, the Q College, Q Virginia magazine, Q Mid-Atlantic magazine, Q Guidebook, Q Weddings and qmediaco.com. All rights reserved.