1277-Festskrift.book Page 17 Tuesday, November 30, 2021 2:40 PM
1. Øyvind Helgesens bidrag til utvikling av høyere økonomisk utdanning på Nordvestlandet ...
REFERANSER Aure, K. G., Nervik, K. D. & Helgesen, Ø. (2017). Does brand building matter? A study of the bacalhau brand Dybvik. Immateriell kapital: Fjordantologien 2017 (s. 131–165). Oslo: Universitetsforlaget. Bjørnenak, T. & Helgesen, Ø. (2009). Kunderelasjoner og økonomisk styring. Ledelse av verdikjeder. Strategi, design og konkurranseevne (s. 99–115). Oslo: Tapir Forlag. Bjørnenak, T. & Helgesen, Ø. (2012). Customer relations and cost management. The Routledge Companion to Cost Management (s. 250–266). London: Routledge. Dobler, S., Hatlø, B. M., Helgesen, Ø. & Nesset, E. (2014). Impact of quality drivers, images and satisfaction on student loyalty in the presence of affect and switching costs. Det mangfoldige kvalitetsomgrepet: Fjordantologien 2013 (s. 131–165). Oslo: Forlag1. Havelin, G. G., Helsem, A. E. R. & Helgesen, Ø. (2013). Bruk og nytte av kundelønnsomhetsanalyser i store norske foretak. Magma, 16(4), 38–49. Helgesen, Ø. (1999). Kundelønnsomhet (Doktoravhandling). Norges Handelshøyskole. Helgesen, Ø. (2006a). Are loyal customers profitable? Customer satisfaction, customer (action) loyalty and customer profitability at the individual level. Journal of Marketing Management, 22(3–4), 245–266. Helgesen, Ø. (2006b). Customer segments based on customer account profitability. Journal of Targeting, Measurement and Analysis for Marketing, 14(4), 225–237. Helgesen, Ø. (2007a). Drivers of customer satisfaction in business-to-business relationships: A case study of Norwegian fish exporting companies operating globally. British Food Journal, 109(10), 819–837. Helgesen, Ø. (2007b). Practitioners’ perceptions of marketing: Field evidence from a Nordic country. Journal of Targeting, Measurement and Analysis for Marketing, 15(3), 181–194. Helgesen, Ø. (2007c). Customer accounting and customer profitability analysis for the order handling industry – A managerial accounting approach. Industrial marketing management, 36(6), 757–769. Helgesen, Ø. (2008a). Targeting customers: A financial approach based on creditworthiness. Journal of Targeting, Measurement and Analysis for Marketing, 16(4), 261–273. Helgesen, Ø. (2008b). Marketing for higher education: A relationship marketing approach. Journal of Marketing for Higher Education, 18(1), 50–78. Helgesen, Ø. (2021). Do customer profitability accounting and analyses provide managers with new decision support? Evidence from Norwegian fish exporters. International Journal of Food System Dynamics, 12(2), 95–107. Helgesen, Ø. & Nesset, E. (2007a). What accounts for students’ loyalty? Some field study evidence. International Journal of Educational Management, 21(2), 126–143. Helgesen, Ø. & Nesset, E. (2007b). Images, satisfaction, and antecedents: Drivers of student loyalty? A case study of a Norwegian university college. Corporate Reputation Review, 10(1), 38– 59. Helgesen, Ø. & Nesset, E. (2010). Gender, store satisfaction and antecedents: a case study of a grocery store. Journal of Consumer Marketing, 27(2), 114–126. Helgesen, Ø. & Nesset, E. (2011). Does LibQUAL+TM account for students’ loyalty? A case study of the library of a university college. Quality Assurance in Education, 19(4), 413–440. Helgesen, Ø., Håvold, J. I. & Nesset, E. (2010). Impacts of store and chain image on the ‘qualitysatisfaction-loyalty process’ in petrol retailing. Journal of Retailing and Consumer Services, 17(2), 109–118. Helgesen, Ø., Nesset, E. & Strand, Ø. (2013). ‘Brain-drain’ or ‘brain-gain’? Students’ loyalty to their student town: Field evidence from Norway. European Planning Studies, 21(6), 909–943.
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