Business and Digital Marketing Management BA(Hons)

Business and Digital Marketing Management BA(Hons)

Your course

Digital, mobile and social media are changing the world. This course gives you the chance to be at the forefront of these exciting developments, providing students with digital marketing expertise alongside business management skills. You could find out how social media can be used as a marketing platform by businesses worldwide and be involved in designing digital marketing campaigns. You’ll also gain a range of business management skills, from managing people to understanding responsible business practices and business transformation.

You’ll begin with a focused introduction to the core principles of business and marketing. You’ll look at organisational management, what drives the consumer, and how to market to them and take a wider view to see how digital developments are driving change across business and marketing. Modules taken on this course focus on developing critical understanding of the role and management of digital technologies in contemporary business and marketing settings.

Example modules

• Digital Marketing in the Contemporary World • Managing People • Services Marketing • Strategy and Business Transformation

Your future

Employment prospects for students remain strong in the areas of business and digital marketing, management consultancy, multinational organisations and government agencies. Recent graduates from similar courses at the University, have gone on to work for leading FTSE-100 companies, the Government, the media, industry and manufacturing.

Course info

Course length:

3 years full-time 4 years inc. placement year

Entry requirements:

BBB-BBC/DDM-DMM/120-112

Accreditation

The course is accredited to The CIM Graduate Gateway programme that gives our students exemptions from some elements of the CIM professional qualifications.

“The digital industry is growing rapidly with many very exciting marketing career opportunities. Businesses are increasingly investing in digital marketing campaigns and talent because managers understand they provide a good return on investment. Business and Digital Marketing Management develops graduates with a combination of marketing knowledge and digital skills that is highly valued by employers.”

Dr Haseeb Shabbir, Course Leader