Business and Marketing BA(Hons)

Business and Marketing BA(Hons)

Your course

Marketing is one of the core disciplines of business. Study business and marketing together and you’ll have a unique understanding of both topics that could prove invaluable in the private or public sector. The course begins with a focused introduction to the core principles of marketing. We’ll look at what drives the consumer, and how to connect with them and we’ll take a wider view to see how marketing fits into the business environment.

The business modules on the course enable you to focus on the business issues that you are interested in. You’ll begin to develop an understanding of just how complex organisations can be, and how individuals, groups and processes can affect a business’s overall performance.

You’ll have the opportunity to take an optional placement year that could see you working in a variety of roles for diverse organisations. Our combination of broad knowledge, with its application to real world scenarios, readies students for careers in a range of business and marketing leadership.

Example modules

• Understanding Global Dynamics • Strategy and Business Transformation • Responsible Business • Consumers and Consumption

Your future

Previous graduates from this subject area have gone on to roles such as Account Executive, Account Manager, Channel Marketing Specialist, Assistant Brand Manager, Business Development Manager, Creative Marketer, PR Executive, Marketing Administrator, Press & Marketing Officer in organisations including RIcoh, Canon, Gratterpalm, Wigan Warriors RFC, Shark Design & Marketing Agency, UK Greetings, Halfords, Lawrence Batley Theatre and JDA Group.*

Course info

Course length:

3 years full-time 4 years inc. placement year

Entry requirements:

BBC/DMM/112

Accreditation

The course is accredited to The CIM Graduate Gateway programme that gives our students exemptions from some elements of the CIM professional qualifications.

“Marketers draw from many topics to understand humans, how and why they consume. This makes them open-minded individuals well suited to working in a wide variety of roles and organisations. Studying business and marketing together is suited to those who have diverse interests and who want to develop their skills as flexible team members able to adapt to changing circumstances.”

Dr Claire McCamley, Senior Lecturer in Marketing