Marketing BA(Hons)

Marketing BA(Hons)

Your course

If you understand consumers, content and communications, you could forge a very successful career in marketing. Understanding what drives people to engage with experiences, products and services, marketing contributes to organisational and wider sociocultural transformation. Our course aims to give you a thorough grounding in marketing as well as the skills to develop creative and compelling content and communications.

At Huddersfield, we were the first to introduce marketing into our undergraduate degrees and we continue to stay at the cutting-edge with our Marketing BA(Hons) course. We aim to keep abreast of all the latest marketing thinking and practice to give you an excellent opportunity to build your skills and move on to your marketing career.

You’ll have the opportunity to work on live projects and industry informed assignments, not to mention an optional placement year. Employers are looking for independent and flexible graduates who combine subject knowledge with practical experience, and we will give you the chance to build up your CV.

Example modules

• Marketing and Society • Developing Creative Marketing Content • Strategic Marketing Planning • Creative Consultancy Project

Your future

Previous graduates from this subject area have gone on to roles such as Marketing Assistant, Business Development Manager, eCRM Manager, Customer Experience Analyst, Marketing Communications Executive, Product Manager, Category Marketing Executive, Press & Marketing Officer, Marketing & Lead Generation Executive in organisations including Haribo, Redrow Homes, Jupiter Advertising, The Body Shop, Lawrence Batley Theatre, JD Williams, Marshalls PLC, Mamas and Papas, Sainsburys and Burtons Biscuits.*

*LinkedIn

Course info

Course length:

3 years full-time 4 years inc. placement year

Entry requirements:

BBB-BBC/DDM-DMM/120-112

Accreditation

The course is accredited to The CIM Graduate Gateway programme that gives our students exemptions from some elements of the CIM professional qualifications.

“The theory I learnt throughout my degree has been useful, specifically when completing external market analysis. It’s always good to follow a framework – and it really shows your employer that you know your stuff. I would recommend the University of Huddersfield as I met a lot of great people and felt supported throughout my whole time there.”

Gregory Hustler Graduated in 2019 and is now a Digital Marketing Manager at Weidmann Holding AG