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Global Marketing(Top-up) BA(Hons)
Your course
With globalisation and instant communications, many businesses are operating in a truly international market. The marketing managers of the future will need to compete on a global scale.
This one-year top-up course aims to help you gain the skills and knowledge to get started on a career in global marketing. It could be ideal if you have already studied marketing or business. If you already have a significant level of market awareness and would like to gain a deeper understanding of marketing in an international context, we will give you the opportunity to enhance your strengths in global marketing and international business and give you the chance to choose modules like strategic management to build up your skills.
You’ll look at international marketing and business to develop your understanding of the marketing theory and principles within the international and global business arena.
Example modules
• International Business • International Marketing • Strategic Marketing Planning • Cross Cultural Studies
Your future
Previous graduates from this subject area have gone on to roles such as Marketing Assistant, Business Development Manager, Marketing Administrator, Press & Marketing Officer, Marketing & Lead Generation Executive in organisations including Marshalls PLC, HD8 Network, JD Williams and Demica.**
Course info
Course length:
1 year full-time
Entry requirements:
HND or equivalent/Foundation degree/120 ECTS credits
