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Digital Marketing BSc(Hons)
Your course
Digital, mobile and social media are changing the world and this course gives you the chance to be at the forefront of these exciting developments. Our Digital Marketing degree is designed to give you expert knowledge in relation to data analytics, alongside practical skills to manage and implement marketing campaigns via digital, mobile and social media. This course prepares you with the requisite knowledge, skills and experience to create, analyse and manage data driven initiatives as well as associated business processes to facilitate decision making. You’ll gain an Institute of Data and Marketing (IDM) accredited degree and have the chance to apply for a placement working for well-known companies such as Huddersfield Town, The Baby Room and Freeman Gratton Holdings.
You’ll find out how social media can be used as a marketing platform by businesses worldwide. You could also explore new technologies like augmented reality and artificial intelligence and learn how to manage and implement digital marketing campaigns. At Huddersfield, we always aim to innovate. Innovation is at the heart of the Digital and Social Media Marketing course. By keeping things fresh and up-to-the-minute, the course is designed to give you the opportunity to get a great head start in a marketing career.
Example modules
• Digital Marketing in the Contemporary World • Creative Marketing Communications • Social Media Marketing • Developing Creative Marketing Content • Digital Campaigns and Communications • Data Analytics and Creating Value
Your future
Employment prospects for students remain strong in the areas of digital marketing, management consultancy, multinational organisations and government agencies. Recent graduates from similar courses at the University, have gone on to work for leading FTSE-100 companies, the Government, the media, industry and manufacturing.
Course info
Course length:
3 years full-time 4 years inc. placement year
Entry requirements:
BBB-BBC/DDM-DMM/120-112
Accreditation
The course is accredited by the Institute of Data and Marketing (IDM) and is also accredited to The CIM Graduate Gateway programme that gives our students exemptions from some elements of the CIM professional qualifications.
