COURSE: M arketing
DIARY
What will my first year of university be like?
Will I get support with my assignments?
How much independent study will I have to do?
What kind of teaching can I expect?
Whether or not you’re moving away from home, going to university is a significant milestone in your life. It can seem like a big step up from sixth form or college, so naturally you’ll have a lot of questions about life as a university student. We’ve put together a snapshot of what your first year as a Marketing student at the University of Salford might look like. As well as taking a detailed look at the modules you’ll study, we’ve enlisted Paul, a current Business School student to take you through an average day on campus. Our Marketing programme is delivered predominantly on the Peel Park campus. If you have joined us at an Open Day or Applicant Visit Day, you might have already had the chance to explore. However, there are plenty of hidden gems, places to eat and useful facilities to be aware of if you’re joining us in September. We’ve listed a few for you to learn more about below.
Welcome to Salford Before getting stuck into your studies, you’ll have the chance to get a taste of all the amazing activities and clubs you can get involved with during Welcome Week. University isn’t just about what happens in the lecture theatre and Welcome Week means you can experience everything the university has to offer. Packed full of events, socials and parties, your first week on campus is a great opportunity to make new friends and seek out new experiences. If you’re still feeling a little lost on campus, or in the city, there are tours and trips every day to help you get your bearings. Keep up to date with the latest info, events and any changes to activities by following us on Twitter and Facebook. @UoS_Students
@salfordsu
What will I study in my first year? In your first year of Marketing you’ll study the following modules:
- Digital M arketing
- Principle s
of Human Resource Manageme - Digital a nt nd Busine ss Skills - Principle s of Acco unting - Principle s of Mark eting
Optional
Organisat
modules,
choose on e from:
ions in a G lobal Envir onment University Wide Lang uage Prog ramme
But what do I actually study in those modules? Whether by offering exemptions on industry qualifications, helping you develop practical skills or providing opportunities for real-world experience, we ensure you graduate with far more than just your degree. In each year of your course, you need to obtain 120 credits, so these modules are worth 20 credits each. Academic years are divided into two semesters and for the most part you’ll study three 20 credit modules in each. In this section, we are going to give you a bit more information on each of those modules, so you have a better understanding of not just what you will study, but how and the assessments involved. The amount of time you spend in lectures and seminars can vary throughout the year, you are expected to do assignments, reading and independent study as well as your scheduled activities. All your activities should add up to about 35 - 40 hours a week (the same as a full-time job).
MODULE: Digital Marketing On the Digital Marketing module, you will review the theories and tools behind digital marketing, learn to carry out a digital marketing audit, studying important digital marketing models such as AIDA (Attention, Interest, Desire, Action), and looking at examples of good and bad technological practices. As part of your learning, you will look at the ethics of digital marketing and social media, debating the roles and responsibility that social media platform providers have in providing a safe environment for consumers to interact in as well as the importance of data protection and the safe storage of consumer data. The module is delivered through a combination of lectures, seminars, live case studies and guest speakers. Your learning will be interactive; you will often work in small groups to discuss an issue and together present your solutions to the wider group. All lectures are followed by a seminar at which you will solve problems and tackle exercises on topics covered in the lecture. Guided study allows you time either one-to-one or in a small group with your tutor to look at your individual questions and review your learning.
Aims and objectives of the module: To introduce the theories and principles of digital marketing and its importance for organisations To enable you to develop an operational understanding of a range of digital marketing technologies To evaluate the many differing digital marketing technologies and their suitability in disseminating information to consumers To appreciate the components of the wider digital environment and their application in facilitating an ethical and compliant digital marketing ethos.
What will the assessments be like? Digital Marketing is assessed through a group presentation and an individual final exam at the end of the semester.
Who will teach me? The number of tutors on a module can vary and usually depends on a tutor’s area of expertise, you will usually have three to four tutors teaching you throughout this module.
MODULE: Principles of Human Resource Management Incorporating recruitment, people management, employment relations and more, human resource management knowledge and skills are essential to business organisations worldwide. Principles of Human Resource Management introduces you to human resources (HR) as an area of academic study and professional practice. You will explore the contribution of HR policy to businesses nationally and across the globe, use case studies to evaluate real-world examples of management practices and learn to identify factors in the external environment that impact on the employment relationship. The module is delivered through a combination of lectures and seminars. Guest speakers, class discussions and student-led presentations will also feature throughout.
Aims and objectives of the module: Provide an insight into the distinct contribution of Human Resource Management policy and practice to employee and organisational performance Examine the links between social relationships within organisations, the external environment, and the effective management of human resources and employment relations Explore ‘real-life’ practical examples and advice about the management of human resources Improve understanding of the differing roles within the HR profession from administrative, to advisory to executive, whilst engaging students with the CIPD (Chartered Institute of Personnel and Development)
What will the assessments be like? Principles of Human Resource Management is assessed in equal parts through a written assessment and a final exam.
Who will teach me? The number of tutors on a module can vary, but you will usually have three to four tutors teaching you throughout this module.
MODULE: Digital and Business Skills Digital and Business Skills offers an introduction to the fundamental skills you need for high level careers in a range of organisations. Communications, presentation and professional profile tools will be used to develop your knowledge and employability. This is a hands-on module designed to help you learn practical and transferrable skills. Teaching for Digital and Business Skills is delivered through lectures, student-led seminars, discussions and a mini-conference.
Aims and objectives of the module: Introduce fundamental business and digital business skills Introduce specific digital tools for communications, professional profiles and presentation skills Develop an understanding of digital and business skills for professional practice Encourage the development of face-to-face and digital collaborations
What will the assessments be like? Over the course of the module you will build a digital portfolio of work along with a summary of the work completed and a 500-word self-reflection.
Who will teach me? The number of tutors on a module can vary, but you will usually have three to four tutors teaching you throughout this module.
MODULE: Principles of Accounting In Principles of Accounting, you will receive an introduction to accounting and its role in the management of an organisation. Through this module you will develop an understanding of accounting theory and learn to appreciate the implications of financial planning, control and decision-making within a business. The module will be delivered through a combination of lectures and seminars. All lectures will be followed by a tutorial at which you will solve problems and tackle exercises on topics covered in the lecture.
Aims and objectives of the module: Introduce the main financial statements produced by organisations for external bodies Introduce the issues associated with presenting and interpreting financial statements Introduce the role of budgeting, costing and the management of working capital within organisations Introduce the concept of financial planning, control and decision-making within business organisations
What will the assessments be like? Principles of Accounting is assessed through a multiple-choice mid-semester exam taken at week 7 and a final exam at the end of the semester.
Who will teach me? The number of tutors on a module can vary, but you will usually have three to four tutors teaching you throughout this module.
MODULE: Principles of Marketing In Principles of Marketing you will get an introduction to the theory and practice of marketing - an essential service to the long-term prosperity of organisations and businesses - and apply these principles to real life situations. On completion of the module you will have developed the competency to explain the concept of marketing at theoretical and practical levels, identify how environmental factors affect an organisation’s marketing activities and evaluate the influences that may impact on the buyer decision-making process. The module will be delivered through a combination of lectures, seminars, tutorials and/or virtual learning environment exercises.
Aims and objectives of the module: Introduction to key foundational aspects of the theory and practice of marketing Enable you to apply marketing principles to real life marketing situations Understand the impact of organisations’ marketing activities in a global interconnected world Examine technological issues related to marketing which are key to developing effective relationships with existing and potential customers and the external environment
What will the assessments be like? Assessment for Principles of Marketing involves a group poster presentation accompanied by a 750-word summary of how you as an individual approached the project.
Who will teach me? The number of tutors on a module can vary, but you will usually have three to four tutors teaching you throughout this module.
Optional mod ule
MODULE: Organisations in a Global World
On this module, you will examine the underlying theories and principles of organisations in a global environment. You will look at the different types of organisations across the globe and the challenges they face. You will consider human resource management, communications within cross-cultural diversity and technology in an international context. Learning to present data from the organisational insight, you will develop lines of argument and make sound judgements in accordance with basic theories and concepts. In addition, you will consider and discuss key ethical issues within the context of global cultural differences. The module is delivered through a combination of lectures and seminars. All lectures are followed by a seminar at which you will solve problems and tackle exercises on topics covered in the lecture. Guided study is your time either one-to-one or in a small group with your tutor to look at your individual questions and review your learning.
Aims and objectives of the module: To introduce the nature of organising and organisations within a global context To provide students with a basic context for the study of the functional areas of business organisation To introduce students to the key aspects and complexities of global businesses as well as their make up and overall structure.
What will the assessments be like? Organisations in a Global World is assessed through a written assessment and a final exam at the end of the semester.
Who will teach me? The number of tutors on a module can vary and usually depends on a tutor’s area of expertise, you will usually have three to four tutors teaching you throughout this module.
MODULE: University Wide Language programme
Choose to study a world language in a friendly, supportive environment. Available languages include Arabic, French, German, Italian, Japanese, Mandarin Chinese and Spanish. You will develop your language skills to communicate at a basic level in various everyday situations such as introducing yourself, shopping and travelling. You will learn to read notices, signs, advertisements and simple texts and develop your ability in basic writing needed for filling in forms and writing simple texts. Looking at traditions, lifestyles and customs, you will get an insight into the culture. The module is delivered through classwork working in pairs or groups. You will also learn through directed self-study with additional resources available via the online learning portal.
Aims and objectives of the module: Develop listening, speaking and reading skills in your chosen language Develop the ability to use the language for practical everyday needs Learn basic writing skills Learn about the culture of the countries where the language is spoken
What will the assessments be like? Management of Business Operations is assessed through a written assignment and an end of module examination. Each aspect contributes 50% towards your overall mark for the module.
Who will teach me? The number of tutors on a module can vary, but you will usually have three to four tutors teaching you throughout this module.
le
modu l a n o i Opt
How does my week look? Don’t put these in your calendar just yet, timetables change each year and you will get your actual timetable during your induction week! And remember that every academic has 4 hours office time each week when you can drop in to ask questions.
9
MORNING 10 11 12
1
Mon
Digital ing Market 1-3
Digital Marketing, guided study, 11-11:15
Tue d al an , Digit Skills s s e Busin udy, t s d guide 10-11
and Digital s Skills Busines Pre-group 11-1
Library Fri
Digital Marketing 3-5
Football training 2-4
Study Day Coffee with Mo n Nehreem
5
Group project with Digital Marketing team
work lunch with Digi Mktg team
Wed
Thu
AFTERNOON 2 3 4
of Principles Marketing 1-3
of Principles Marketing 4-6
Principles of Marketing, guided study, 3-4
Digital a nd Business Skills 11-1
Bandioke night!
Sat Sun
Lectures
Seminars
Day in the life
aul Meet P
How does your typical day start? On the days I have a class at 9am, I start my day at 7 after snoozing the alarm a few times. Have a shower and get ready after my morning reflection routine. I then take the train from Victoria station to school and gladly so, for Salford happens to have a train station – saving time that would have been taken on other modes of transport.
iness and
year Bus umbu, 3rd Paul Waih t student en Managem
many things are competing for our attention. Such modules also help me reflect on certain principles I would want to use when I set up my own company.
What lecture/seminar does your day start with? My Tuesday for instance starts with Service and Relationship Marketing. This module deals with how different businesses deal with customer service and the impact it has on customer loyalty and company revenue. It is interesting to learn about how different industries take the time to think about how best to treat a customer and to reflect on the various personal experiences we have had with different businesses and how that impacted whether we spent our money with them again or not.
Lunch time For lunch, my classmates and I regularly go to Maxwell Building to grab a sub from Subway, it is pretty convenient that they are on campus plus the area has sitting space to unwind after class and catch up.
Afternoon lectures/seminars Some of my afternoon lectures include strategic management, where we discuss how companies plan long term goals to be better than their competitors. It is quite interesting to learn the ways companies strive to differentiate themselves in a world where so
Just a t en minute t rain ride to the centre o f Manches ter
After university Being part of the University society Enactus Salford is rewarding as we strive to create social impact in the community around us. The University provides various ways for students to exert themselves in ways that fulfil them. Wednesday has always been a good day, getting to play football for the University team and creating great bonds with the lads. On nights that are not spent in the library or doing anything school related, I unwind through various social activities in Manchester with friends. For example, a great excuse to go eat out was the January 50% offer by the best restaurants in Manchester for the entire month.
student, read the t life as a Salford ou ab re mo t ou d Fin ade-in-salford gs.salford.ac.uk/m student blog at blo
Peel Park campus Our main campus, Peel Park, offers you the best of both worlds: state-of-the-art learning facilities within minutes of a world-class city, set against beautiful green spaces to relax and socialise in. As well as being home to the ornate Peel Park Building which opened in 1896, the Maxwell, Lady Hale and Chapman Buildings, where most of your classes will take place, are all on campus. With student shops, cafés, study spaces and computer labs, the Peel Park campus is a great environment for study and downtime.
Here are a few places to look out for:
rary The Lib
Clifford Whitworth Library We’ve given our main library a £6.2million refurbishment to bring you the ‘library in the park’ – a fresh, modern learning space with PC suites, Mac computers, laptops available to loan, bookable work rooms and café. The library is open 24 hours a day, seven days a week, so you can study at a time that suits you. You’ll also find study spaces across the University, so a quiet place to study is never far away.
Peel Park Peel Park was the first public park in the United Kingdom funded entirely by the people’s subscription, to officially open. Created in 1846, it was free to use and brought all Salford residents together. Benefiting from a recent £1.6 million transformation, the park provides a beautiful green space to relax outside of lessons.
Peel Park
Student Union
Atmosphere Kitchen and Bar The central social hub of your Students’ Union! Atmosphere is open every day until late serving up amazing food and drink right in the heart of campus. Atmosphere is the place to go to get some tasty food or your favourite beverage, all at student friendly prices. Grab the best coffee on campus or head to the café for a quick bite to eat and chill after a day of studying.
Want to see more? Follow a video of a typical first day on campus
We hope you’ve found this information useful and you know what to expect in your first year studying Marketing at the University of Salford now! Remember, this is just a sample of the information you’ll receive in your induction week so some of the information may change a little, especially the timetable! Meet other applicants, ask questions, share your thoughts; join the applicant Facebook group at facebook.com/groups/ salfordstudents2020
What Happens Next? Learn about your next steps at: beta.salford.ac.uk/undergraduate/ applied-what-next