DESIGN OVERVIEW The aim of the brand identity is to create a pleasing, simple design with white as basic colors, picking orange and green for decorative colors to show our company's focus on organic product and packaging designs. The choice of typefaces was also aimed based on this idea, we want to pick something that looks professional, gridbased looking typeface to show preciseness of the quality we are aiming for. It shouldn't be overwhelming as our package designs are only lifting the product and help to push for better sales, not overtaking the product itself.
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