BRAND IDENTITY GUIDELINES 2020
To the Wonderer, always keep your Eyes wide open and have a wild Imagination.
01 INTRODUCTION project brief design goals 04 BASIC ELEMENT color palette typeface logo 13 STATIONERY stationery sets 21 SIGNAGE signage system mockups 35 USER INTERFACE tablet view mobile view mockups 43 MERCHANDISE paper bags guide books bookmarks stamp
TABLE OF CONTENT
INTRODUCTION 01
The Orimagus Bookstore is a newly established independent bookstore/boutique that is located locally in Henderson. Besides selling myriad genres of books, The Orimagus Bookstore is also a paper source and specializes in origami making and book binding. The Orimagus Bookstore is trully one of a kind in that we not only promote reading , we also encourage individuals to reach their full creative potential. We offer origami and book binding classes that ranges from a wide level. Primarily, we have a monthly subsciption of our Book of the Month that can be either dowloaded as an E-book or get dilevered right to your door steps.
PROJECT BRIEF 02
The Orimagus Bookstore brand identity aims to present a very clean and simple brand. With the usage of modern typeface and simple contrasting colors, the brand is presented with a friendly vibe. The logo represent the wanderer and the creative that we believe, each of us exhibit in many ways. The design system will also follow the friendly vibe along with the clean, simplistic and creative aesthetic that the bookstore is all about.
DESIGN OVERVIEW 03
The basic element of the brand consist of the color palette, typeface and the logo itself. With a san serif typeface and a pastelle color palette, we’ve orchestrated the logo design to have a friendly and economical feel. - Color Palette - Typeface - Logo
BASIC ELEMENT 04
COLOR PALETTE We chose to have a pastelle color palette and decided to go with just two main contrasting colors. The softer color will be the color fill of the logo while the more defined teal color will be the outline and the color of the typeface. This way, the logo will be more prominent and readable even at its minimum size.
Basic Element
TEAL
YELLOW ORANGE
HEX Code - 34bfc3
HEX Code - ffc40c
Pantone - 7465 C
Pantone - 7548 C
C - 68% M - 0% Y - 27% K - 0%
C - 0% R - 255 M - 24% G - 196 Y - 100% B - 12 K-0%
R - 52 G - 191 B - 195
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TYPEFACE With the goal to have a more friendly nature for the logo, we’ve decided to use a rounded sans serif typeface. Chevin Pro Bold encapsulate the clean and simple look of our brand perfectly.
CHEVIN PRO BOLD
ABCDEFGHIJKLM N O P Q R STUVWXYZ 1234567890 .,?!@&
06
Basic Element
LOGO SYMBOL DESCRIPTION The logo consist of three parts: the Moth, the eye and the pen nib. The moth represents the wonderer that is within creatives. The eye represents the ability to travel through reading great stories, and the pen nib represents the ability to craft incredible creative writing. The over all look of the logo represents a paper origami of a moth.
Basic Element
07
LOGO BLACK & WHITE AND RATIO
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Basic Element
LOGO MASTER LOGO With the unity of our chosen typeface, color palette and iconography, we came up with what we think is a very friendly, easy to read and versatile logo that represents who we are as a whole. The shape of the overall logo represents a stamp or a “stamp of approval� so to speak.
Basic Element
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LOGO VARIATIONS AND CORRECT USAGE Versatility is one of our valued traits and as such, having a varied logo is a strong representation of the word. It should be noted that the color of the logo should never be invereted for readability and strong contrast.
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Basic Element
LOGO CLEAR SPACE AND MINIMUM SIZE Maintaining readability is an important aspect of our brand and having a precise measurments of the logo and negative space is an integral part.
Basic Element
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LOGO INCORRECT USAGE OF LOGOS Below are some examples that comprimises the integrity of our brand by shifting the color, placement, and shape of the logos. With that being said, NONE of them should be used at any given circumstances.
The color fill of the moth should always remain yellow-orange, and should NEVER be teal.
The circular shape of the logo should be maintained and should NEVER be shifted.
The outline and typeface color should NEVER be inverted with the fill color.
The position of the type is centered with the iconography and therfore should NEVER be repositioned. 12
Basic Element
Meticulously designed to represent the aesthetic of the brand, our stationery system embodies simplicity and unique. We stayed with similar visual imagery but at the same time added a few characteristics for variation. - Letterhead - Envelope - Business Card - CD & CD Envelope - Folder
STATIONERY 13
LETTERHEAD
Stationery
15
ENVELOPE
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Stationery
BUSINESS CARD
Stationery
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CD & CD ENVELOPE
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Stationery
FOLDER (CLOSED)
Stationery
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FOLDER (OPEN)
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Stationery
Following the same friendly vibe, our signage system are orchestrated in a way that it is simple to read and attention getter. - - - - - -
Entrance Sign Special Events Classes and Tutorial Book of the Month Book Genre Directional Signage
SIGNAGE SYSTEM 21
MAIN SIGNAGE
Signage
23
24
Main Signage
SPECIAL EVENTS
Signage
25
26
Special Events
CLASSES & TUTORIAL
Signage
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28
Classes & Tutorials
BOOK OF THE MONTH
Signage
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30
Book of the Month
BOOK GENRE
Signage
31
32
Book Genre
DIRECTIONAL
Signage
33
34
Directional Signage
Maintaining the cleanliness and the simplicity through out our design system, we made sure that our user interface is very well communicated. Everything is easy to access and very self explanatory. We also made sure that the brand indentity is even more prominent and pronounced. The smartphone view mirrors that of the tablet view with a few changes mostly on the layout of the images and the text. - -
Tablet View Smartphone View
USER INTERFACE 35
TABLET VIEW TOP
The Header is consisted of the Promotional Ad, Logo, Search bar, Shopping cart, Log in, as well as the Tab menu that will change to teal as the hover color. The biggest part of the site is the main images that are displayed on the top with a scrolling dots that indicates the current image with the moth logo.
The Book of the Month section includes the image of the book, the title and the author as well as a brief summary of what the book is about.
User Interface
37
TABLET VIEW BOTTOM
The Best Reads section shows best seller book titles. They are displayed horizontally with a wheel, middle is the current book chosen with the book title on the bottom.
The Special Event section shows the events that are currently happening on the store. They ar displayed horizontally with information on the bottom.
The footer shows the Sigh Up section as well as the footer section of the page with the moth logo, navigation buttons, and the social medial that the store currently uses.
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Tablet View
SMARTPHONE VIEW TOP
The nav bar is siplified and minimized using four bars on the top left on the Smartphone View. The main image remains the same with the rolling pins.
Book of the Month Section changed to a vertical layout with a larger image of the book and the title, author and summary center aligned. Summary is also siplified and now have a “Read More� tab.
User Interface
39
SMARTPHONE VIEW BOTTOM The Best Reads section remains the same except it now only shows three books at a time with the middle book as the current selection and a title on the bottom.
The Special Event section now has a vertical display with the images on the left side of the page and the information on the right. The “Learn More� button is now on the very bottom of the information.
The footer is simplified with expandable nav buttons for the sign up, choose a book, about us and get in touch section. The very buttom only shows the logo of the moth, the copy right and the social media logos.
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Smartphone View
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Some of the merchandise that will be availabe to purchase on the bookstore and on our website. These merchandise also showcase the variation of our logo. - Paper Bag - Guide Books - Bookmarks - Stamp
MERCHANDISE 43
PAPER BAG
GUIDE BOOKS
Merchandise
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BOOKMARKS
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Merchandise
STAMP
Designed by Anthony Castillo at the University of Nevada, Las Vegas
Anthony Castillo Graphic Designer GRC 420 Spring 2020 acr46n4@gmail.com
