Brand Idenity Guidelines 2022
Table of Contents 01 02 03 Introduction 04 Basic Elements 09 Stationary Design 19 Project Brief Design Overview Color Pallettes Typefaces Logo Letterhead Envelope Business Card Folder CD + Cover Mockups 02
04 05 06 07 Signage Design 27 User Interface Design 39 Merchandise 47 Credit 53 Main Enterance + Mockups Directional Signage + Mockups Indicational Signage + Mockups Educational Signage+ Mockups Tablet Design Smartphone Design Mockups Clothing Tag Perfume Designer Bag Sources 03
01
Design Overview 05
Introduction Project Brief
project breif introduction
With more and more fast and high end fashion brands coming out, the more people succumb to fashion trends and want to show off the “now”. However, with our brand, we want to focus more on the silhouette and focus on the idealization of the human body. We want to bring newness to the market and peak the curiosity to what the brand represents.
We want to create a brand that produces high quality clothing. Our thought process includes quality over quantity and we believe that well made garments can last a lifetime. We strive to create products that last across generations, with no compromise approach to the quality. Inspired by the Hellenistic period, our goal is to elevate the body form and captivate the experience of the viewer. Along with our brand, we have a motto: The Indulgence of Desire.
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design overview introduction
When it comes to our branding, just like any other luxury brand, we have decided to name the company after the founder and designer: Raeniel Francis Reyes. A lettermark would be ideal as many high end fashion brands go for a lettermark or wordmark.
For icon ideas, they are open to see changes especially including a spider lily. Throughout Asia, the red spider lily is known as the “flower of farewell.” It is often given to people who are about to embark on a long journey, as it symbolizes death and the cycle of rebirth. In other words, a final goodbye translates to the death of someone or something. As for color, the main colors will be a simple black and white. If embossed, gold or silver.
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02 Basic Elements Color Pallettes Typeface Logo Symbol Description Black/White & Ratio Master Logo Varients Restrictions Scale 09
colors
RGB: 0 0 0 CMYK: 0 0 0 100 HEX: #000000 Black is a color which results from the absence or complete absorption of visible light. It is an achromatic color, without hue, like white and grey. It is often used symbolically or figuratively to represent darkness.
RGB: 237 28 41 CMYK: 0 99 93 0 HEX: #ed1c29
Red attracts the most attention and is associated with strong emotions, such as love, passion, and anger. It’s the universal color to signify strength, power, courage, and danger.
RGB: 255 255 255 CMYK: 0 0 0 0 HEX: #ffffff
It is the color of objects such as snow, chalk, and milk, and is the opposite of black. Often symbolizes cleanliness, purity, and safety.
basic elemnts
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typefaces
main typeface
big caslon
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
William Caslon released his first typefaces in 1722. Caslon’s types were based on seventeenth-century Dutch old style designs. Caslon’s types became popular throughout Europe and the American colonies; printer Benjamin Franklin hardly used any other typeface. The first printings of the American Declaration of Independence and the Constitution were set in Caslon.
secondary typeface
RALEWAY
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
basic elemnts
Raleway is an elegant sans-serif typeface family. It is a display face and the download features both old style and lining numerals, standard and discretionary ligatures, a pretty complete set of diacritics, as well as a stylistic alternate inspired by more geometric sans-serif typefaces than its neo-grotesque inspired default character set. 11
logo : symbol description basic elemnts
The main and only symbol of the logo is a spider lily. The spider lily was simplified by using three main petals, with two accented petals inbetween, and four bulbs. It was then stylazed to look like a crown to represent the company name “Reyes”. Reyes is a Spanish word, usually used as a given name or Spanish surname. The literal translation into English is ‘kings’, but could also be translated as ‘royals’ or ‘royalty’. The Portuguese version of this surname is Reis. Although spider lillies can bloom in different colors, red is the main color for the flower.
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logo : black / white & ratio basic
x
x1.5 x3.25 x6.5
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elemnts
x 0.3
x 0.15
logo : master logo basic elemnts
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logo : variations basic elemnts
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logo : restrictions basic elemnts
Do NOT distort
Do NOT rotate
Do NOT rearrange elements
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logo: clear space & minimum size
x x x x x
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basic elemnts
0.6in 2.8in
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03 Stationery Design Letterhead Envelope Business Card Folder CD + Cover Mockups 19
letterhead stationery design 11in 8.5in 0.75in 9.5in 0.5in 7.75in 0.3125in 20
envelope stationery design 4.125in 3in 1.6in 9.5in 8.5in 4.125in 0.25in 0.5in 1.25in 3.125in 1.25in 21
3.5in 1.875in 2.75in
0.75in
0.5in 0.75in
1.7in 1.5in
0.625in 22
0.269in
business card stationery design
0.25in 0.5in
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stationery design 4.7in 4.7in 0.4in 2.5” 2.7” 3.7in 1.9in 0.8in
cd + cover
24 folder stationery design 12in 18in 9in 7.75in 5.75in 5.25in BY 0.5in 5.22in 4in 1in 8.5in 17in 1.11in 2.2in 3.6in
mockups
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stationery design
04 Signage Design Main Enterance + Mockups Directional Signage + Mockups Indicational Signage + Mockups Educational Signage+ Mockups 27
main enterence
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signage design 6ft 2.7ft 5.5ft 8.25ft
2.75ft
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6ft 4.3ft 5.5ft 3.5ft 30
directional sign signage design
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sign
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indicational
signage design 4.25ft 0.6ft 2ft 5.5ft
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informational sign signage design
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5.5ft 5.5ft 3.7ft
1.4ft
35
educational sign signage design
5.5ft
36
6.8ft 12ft
1.5ft
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05 User Interface Design Tablet Design Smartphone Design Mockups 39
tablet design
Navigational Bar
Allows user to easily navagate throughout the website.
Promotional + Banner
Promotes newest collection as well as other major news about the website and fashion brand.
Highlighted Categories
This section allows customers to shop my which category they want.
user interface
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About the Founder News
This section highlights the founder of the brand and their origin story of how the brand was founded.
This section highlights the most recent news of what the brand has been up to.
Footer
This section includes hyperlinks to different services, legal information, and social medias as well as subscription sign up.
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smartphone design user interface
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06 Merchandise Clothing Tag Perfume Designer Bag 47
clothing tag merchandise
48
purfume merchandise
49
designer bag merchandise
50
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07 Credit Sources 53
Signage Mockup Enterance Mockup Directional Sign Mockup
https://www.freepik.com/free-psd/corporate-identity-mockup-psd-set-businessenterprise_17860610.htm#query=stationary%20mockup&position=15&from_view=search&track=sph https://www.freepik.com/free-psd/blank-rectangle-shop-sign-mockup_3993625. htm#query=restaurant%20sign%20mockup&position=26&from_view=search&track=sph https://www.freepik.com/free-vector/brown-staircase-arrow-sign-instead-top-step_8924550. htm#query=wall%20stairs%20mockup&position=0&from_view=search&track=sph https://www.freepik.com/free-psd/open-wooden-door-sign-mockup_3766976. htm#query=open%20sign%20mockup&position=4&from_view=search&track=sph https://pin.it/3qreN0X
https://www.freepik.com/free-psd/pink-chair-white-room_4153426.htm#query=wall%20 mockup&position=2&from_view=search&track=sph
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sources credits
Indicational Sign
Informational Sign Mockup Educational Sign Mockup
Mockup
Smartphone Mockup
https://www.freepik.com/free-psd/hand-holding-new-smartphone-mockup-surroundedby-leaves_10818190.htm#page=3&query=iphone%20mockup&position=21&from_ view=search&track=sph
Tablet Mockup
https://www.freepik.com/free-psd/tablet-screen-mock-up-design_1000631. htm#page=4&query=ipad%20mockup&position=12&from_view=search&track=sph
Clothing Tag Mockup
https://www.freepik.com/premium-psd/logo-mockup-luxury-black-leather-jacketlabel_14770389.htm#query=leather%20jacket%20mockup&position=10&from_ view=search&track=ais
Perfume Mockup Designer Bag Mockup
https://elements.envato.com/perfume-packaging-mockup-logo-psd-K4KZFVT
https://www.freepik.com/free-psd/luxury-packaging-with-gift-box-bag_16304494. htm#query=luxury%20bag%20mockup&position=1&from_view=search&track=sph
https://peterdo.net/
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User Interface Pictures
Designed by Regine Ashley Young regineayoung@gmail.com
