Brand Identity Guidelines 2020
Table Of Contents Introduction Project Brief Design Overview Basic Elements Color Palette Typeface Logo Stationery Design Stationery Sets Signage Design Signage System Mockup Packaging Design Pineapple Jam Box Mockup Merchandise Apron Napkin
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Project Brief Design Overview
Project Brief
Floral Pastry is an upcoming small, family owned, pastry shop located in Las Vegas, NV. We specialize in French inspired pastries made fresh daily. Our selection includes a variety of individual size pastries such as cakes, breads, cookies and cream puff at affordable prices. Our bakery long term goal aims for providing the city with great tasting pastries and cakes. We aim for making our customers happy and satisfy with delicious homemade pastries.
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Design Overview
Floral Pastry tries to stay away from the old traditional aesthetic of how a bakery portraits. We are aiming to create a modern image for the bakery with minimal and elegant designs. With that being said, we decided to incorporate minimalistic design into our brand. The brand’s typefaces will be using only san serif in order to convey a modern feeling. We also incoporate image of a ower as a symbolic meaning of our brand.
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Basic Element Color Palette Typeface Logo
Color Palette The color usage of Floral Pastry is fairly minimal. The text will be in dark navy and the ower will be in gold. This is to create a contrast between the two tones. Navy: A dark blue color which has high readbility. Gold: A good constrast to the navy color uses in our ower symbol.
Navy
Pantone: 27354C R: 39 G: 53 B: 76
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C: 88% M: 75% Y: 46% K: 41%
Gold
Pantone: D6A943 R: 214 G: 169 B: 67
C: 17% M: 32% Y: 87% K: 0%
Typeface Typography is a powerful brand tool when used consistently. These sets of typeface best represent the bold and modern feel of the brand and should be used across all prints and web applications.
Flatline
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Symbol Description The logo symbol is a jasmine ower. As a bakery, Jasmine is an important ingredients in our cooking recipes.
Jasmine Flower
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Black And White Logo + Ratio
0.8 x
2x
2x
1.2 x
1.2 x
x
x
1.4 x
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Master Logo
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Variations
Back and white logo could be use in black and white magazine or print.
White letters logo could be use on dark background color. Any dark background color other than navy is not recommended.
Navy color only logo could be use in prints to ensure readability.
Navy color logo could be use on light background color. Any dark background color other than navy is not recommend.
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Clear Space And Minimum Size To ensure legibility, always keep a minimum clear space around the logo. This space isolates the mark from from any other graphic elements that might conflict with to avoid overcrowd.
0.25X
0.25X
X
0.25X
0.25X
1”
1.5”
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Incorrect Usage Avoid using the logo incorrectly as it could take away the overall design element and cause confusion.
WELCOME TO
Avoid stretching or compressing the logo
Avoid adding effects like shadows, dimensions, and gradient to the logo.
Avoid using logo in a sentence.
Avoid adding stroke to the logo.
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Stationery Design Letterhead Envelop Business Card CD & CD Envelop Closed Folder Opened Folder
Letterhead 8.5 in
0.68 in
0.98 in
2.2 in
5.30 in
6.4 in
11 in
6.4 in
2.4 in
3.4 in 0.6 in 0.2 in
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Envelope 9.5 in
0.3 in
-
0.3 in
6.75 in
2 .3 in
4.13 in 2.2 in
1 in
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Business Card 3.5 in
0.7 in
1 in
2 in
0.6 in
1.5 in
0.6 in
0.5 in 0.5 in
0.8 in 0.8 in
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CD & CD Envelope 4.75 in
0.2 in
1.9 in
4.65 in
1 in
1.9 in
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Closed Folder 9 in
5 in
12 in
3 in
6 in
5 in
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Opened Folder 18 in
8 in
12 in
1.5 in
4 in
4 in
1.5 in
@ Â Â? @ Â?
2 in
1 in
25
Signage Design Entrance Signage Banner Pick Up Area Restrooms Reserved Table Menu Board Tag
Entrance Signage 30 in
35 in
24 in
72 in
28
Banner
45 in
110 in
Â? Â Â? Â? Â
72 in
36 in
30
Indicational Sign: Pick Up Area 20 in
8 in
10 in
72 in
32
Indicational Signs: Restrooms
6 in
6in
12 in
72 in 40 in
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Indicational Sign: Reserved Table
12 in
4 in 72 in
30 in
36
Menu Board 108 in
/
36 in
25 in
72 in
38
Tag 6 in
4 in
30 in
40
Packaging Design Pineapple Jam Box Mock Up
Pineapple Jam Box 3 in
2.5 in
1.3 in
10.5 in
1 in
 Â? Â? Â?Â?Â? Â
3 in
  €€ ‚ƒ„ ……� †…��
�… ‡  …ƒ
1.5 in
0.75 in
1.5 in
0.8 in 12.75 in
44
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Pineapple Jam Label
0.8 in
0.4 in
1.8 in
0.5 in
46
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Merchandise Apron Napkin
Designed by Vy Vu at University of Las Vegas, Nevada. Vyvu@gmail.com 702.445.3454 Floralpastry.com
GRC 420 Spring 2020 Floral Pastry Brand Manual
GRC 420 Spring 2020 Floral Pastry Brand Manual
