BRAND IDENTIT Y GUIDELINE MANUAL
2020 EDITION
Imagined by you, engineered by us.
Table of Contents Preface
02
Project Overview, Design Goals
Basic Elements
04
Color, Typeface, Logo
Stationery
16
Letterhead, Envelope, Business Card Compact Disc, Presentation Folder
Signage
24
Main Entrance, Directory Team Workspace, Events Individual Workspace
User Interface Tablet View, Smartphone View
36
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OASIS GAMES BRAND IDENTITY GUIDELINE MANUAL • PREFACE
Paradise awaits. This guide book serves as a compendium for the visual characterization of Oasis Games, Inc. Within it, you will find the guidelines and standards for wielding the Oasis Games image and making use of it. Furthermore, you will be guided through the design process behind the company’s creative identity, down to the last step. We ask that all individuals coordinate their efforts to thoroughly understand the purpose of this manual, as well as how to put it to use.
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OASIS GAMES BRAND IDENTITY GUIDELINE MANUAL • PREFACE
Project Overview Oasis Games is a Los Angeles-based video game development and publication studio seeking to revolutionize the virtual entertainment industry and establish a creative brand that captures the eyes of individuals all over the world who possess an affinity for video games and electronic gaming. The company’s name is inspired by the image of a mirage-like oasis, which is what a video game essentially is: an illusory, alluring space. The Oasis Games trademark should function similarly.
Design Goals The overall design for the Oasis Games image should: • Clearly market the products and services offered by the company • Invoke sensations of both nostalgia and futurism • Resonate with and entice consumers of all ages
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OASIS GAMES BRAND IDENTITY GUIDELINE MANUAL • BASIC ELEMENTS
Basic Elements This section highlights the fundamental components that define the Oasis Games brand. By reading through the following pages, you will retain a more thorough comprehension of the logo’s building blocks, allowing you to exert your own creative influence while staying true to the company’s image.
The basic elements include: • Color palette • Typeface • Logo
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OASIS GAMES BRAND IDENTITY GUIDELINE MANUAL • BASIC ELEMENTS
Logo Color Palette Sunset Orange RGB: 244, 147, 52
CMYK: 1, 50, 90, 0
CIELAB: 70, 32, 62
HEX: #f49334
Springwater Blue RGB: 39, 170, 225
CMYK: 70, 15, 0, 0
CIELAB: 65, -21, -39
HEX: #27aae1
CIELAB: 44, 0, 0
HEX: #686766
Carbon Gray RGB: 104, 103, 102
CMYK: 59, 51, 51, 20
The logo consists of three colors, with each one possessing a deeper meaning: orange symbolizes the sun setting over a desert oasis; blue symbolizes the crisp, pure water of an oasis spring; gray symbolizes equilibrium, which is essential to harmony in all things.
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OASIS GAMES BRAND IDENTITY GUIDELINE MANUAL • BASIC ELEMENTS
Supplementary Colors Sandy Beige
Periwinkle
Plain White
RGB: 245, 216, 185
RGB: 200, 222, 238
RGB: 255, 255, 255
CMYK: 3, 15, 27, 0
CMYK: 20, 5, 2, 0
CMYK: 0, 0, 0, 0
CIELAB: 88, 6, 18
CIELAB: 87, -6, 11
CIELAB: 100, 0, 0
HEX: #f5d8b9
HEX: #c8deee
HEX: #ffffff
Above are permittable hues that may be used to supplement designs in accordance with the primary set of logo colors.
Ornamentation
Parallel lines of contrasting weight, placed adjacent to one another in close proximity. Lines are paired with similar colors only; two lines of different colors may not be paired.
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OASIS GAMES BRAND IDENTITY GUIDELINE MANUAL • BASIC ELEMENTS
Logo Typeface
Montserrat Black Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890?!,.
Montserrat Light Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890?!,. Montserrat, a geometric sans-serif typeface, is used throughout the creative mediums of Oasis Games. This smooth, round typeface was chosen to complement the circularity of the logo symbol, as well as read quickly to the naked eye.
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OASIS GAMES BRAND IDENTITY GUIDELINE MANUAL • BASIC ELEMENTS
Additional Typeface Styles Montserrat ExtraBold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890?!,.
Montserrat Medium Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890?!,. Above are acceptable styles from the Montserrat font family that designers may use for the sake of variety. It is important to note that these styles may not be used to substitute those in the logo, which are ascribed on the previous page.
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OASIS GAMES BRAND IDENTITY GUIDELINE MANUAL • BASIC ELEMENTS
Symbol & Logotype Description Desert oasis palm tree Controller buttons
Controller buttons
Buffering wheel
Dual-style logotype
The combination mark logo of Oasis Games is meant to invigorate senses of both nostalgia and futurism in its viewers. The symbol depicts an old-school electronic gamepad constructed out of three adjacently-placed buffering wheels, with buttons on both sides and a palm tree in the center. The logotype contains contrasting text styles to reflect the duality of the aforementioned themes, with the colors corresponding to the buttons on the respective sides of the gamepad.
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OASIS GAMES BRAND IDENTITY GUIDELINE MANUAL • BASIC ELEMENTS
Black & White Logo with Ratio The Oasis Games logo should be utilized at the correct ratio of 1:0.48. Any and all distortions, including stretching and skewing, that break the ratio are strictly forbidden. The correct ratio must be maintained at all times.
11.1x
3.7x 5.3x
0.6x x
10.5x
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OASIS GAMES BRAND IDENTITY GUIDELINE MANUAL • BASIC ELEMENTS
Master Logo The full combination mark logo of Oasis Games couples nostalgia and futurism to invigorate consumers of all ages who find amusement in playing video games, and provides a glimpse into the past while simultaneously gearing towards the future. The master logo is as follows:
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OASIS GAMES BRAND IDENTITY GUIDELINE MANUAL • BASIC ELEMENTS
Logo Variations
Full color on a light background.
Full color, reduced opacity on a white background.
Black logo on a white background.
White logo on a black background.
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OASIS GAMES BRAND IDENTITY GUIDELINE MANUAL • BASIC ELEMENTS
Logo Clearspace & Minimum Scale Clearspace is of the utmost vitality when using the logo on any medium, as it ensures the logo is both discernable and readable. Graphic and typographic elements should not invade the clearspace demarcated below, which is equal to half of the x-height.
Clearspace 0.5x
0.5x
0.5x
x 0.5x
Minimum Scale 0.5”
0.97”
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OASIS GAMES BRAND IDENTITY GUIDELINE MANUAL • BASIC ELEMENTS
Logo Restrictions
Invading the logo’s clearspace.
Placing the logo on an incorrect background color.
Altering the logo with an inappropriate color.
Distorting the logo beyond the correct ratio.
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OASIS GAMES BRAND IDENTITY GUIDELINE MANUAL • STATIONERY
Stationery This section showcases the unique stationery system of Oasis Games. Comprising most of the brand’s look, our stationery is meant to reflect both professionalism and consistency.
Our stationery system consists of: • Letterhead • Envelope • Business card • Compact disc & packaging • Presentation folder
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OASIS GAMES BRAND IDENTITY GUIDELINE MANUAL • STATIONERY
Letterhead 1.39”
1.68” 6.52”
11”
0.32”
2.48” 1.37” 0.47” 0.35”
8.5”
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OASIS GAMES BRAND IDENTITY GUIDELINE MANUAL • STATIONERY
Envelope 0.35”
0.28”
0.28”
0.57”
3.09”
1.25”
4.125”
0.02”
4.22”
1.04”
2.88”
9.5”
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OASIS GAMES BRAND IDENTITY GUIDELINE MANUAL • STATIONERY
Business Card 0.4”
0.55”
0.6”
0.87”
2” 0.45” 1.98”
3.5”
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OASIS GAMES BRAND IDENTITY GUIDELINE MANUAL • STATIONERY
Compact Disc
4.5”
0.8”
0.65”
2.6”
4.5”
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OASIS GAMES BRAND IDENTITY GUIDELINE MANUAL • STATIONERY
Compact Disc Sleeve 0.7”
0.91”
0.9”
4.75”
0.7”
21
4.75”
OASIS GAMES BRAND IDENTITY GUIDELINE MANUAL • STATIONERY
Presentation Folder 1.3”
1.3” 3.24”
6.7”
12”
1.69”
4”
1.3”
9”
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OASIS GAMES BRAND IDENTITY GUIDELINE MANUAL • SIGNAGE
Signage This chapter highlights the signage system within the Oasis Games headquarters, which couples practical designs and color coordination for maximum communicative efficiency.
Our signage system features: • Main entrance sign • Team workspace sign • Directory sign • Individual workspace sign • Events sign
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OASIS GAMES BRAND IDENTITY GUIDELINE MANUAL • SIGNAGE
Main Entrance Sign
1.5’
Man’s height: 6’ 1.4’
8’
11’
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OASIS GAMES BRAND IDENTITY GUIDELINE MANUAL • SIGNAGE
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OASIS GAMES BRAND IDENTITY GUIDELINE MANUAL • SIGNAGE
Directory Sign To be placed in the elevator lobby of each building level.
1.17’
3.5’
1.2’
5.25’ Ground height: 5’ Man’s height: 6’
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OASIS GAMES BRAND IDENTITY GUIDELINE MANUAL • SIGNAGE
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OASIS GAMES BRAND IDENTITY GUIDELINE MANUAL • SIGNAGE
Team Workspace Sign Utilizes a color-coordinated system of demarcation, with each floor’s department being paired with one of the three colors from the Oasis Games logo. To be placed outside of team environments, such as computer rooms, design labs, and conference areas.
1.9’ 1’
2.75’ Ground height: 4’ Man’s height: 6’
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OASIS GAMES BRAND IDENTITY GUIDELINE MANUAL • SIGNAGE
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OASIS GAMES BRAND IDENTITY GUIDELINE MANUAL • SIGNAGE
Events Sign
Man’s height: 6’
6’
1.2’
5’
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OASIS GAMES BRAND IDENTITY GUIDELINE MANUAL • SIGNAGE
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OASIS GAMES BRAND IDENTITY GUIDELINE MANUAL • SIGNAGE
Individual Workspace Sign Utilizes the same system of color coordination as the team workspace signs. To be placed on personal offices, cubicles, and other single-person workspaces.
1.5’
1’
Ground height: 4.5’
Man’s height: 6’
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OASIS GAMES BRAND IDENTITY GUIDELINE MANUAL • SIGNAGE
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OASIS GAMES BRAND IDENTITY GUIDELINE MANUAL • USER INTERFACE
User Interface The final section of this manual outlines the user interface design for the Oasis Games website. With technology playing such a vital role in today’s world, it goes without saying that our website would be the first place most consumers visit, whether for information, shopping, or technical support.
Our user interface is presented in: • Tablet orientation • Smartphone orientation
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OASIS GAMES BRAND IDENTITY GUIDELINE MANUAL • USER INTERFACE
Tablet Orientation Utility bar Navigation bar
Alternating header image
News panel discussing both recent and current events
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OASIS GAMES BRAND IDENTITY GUIDELINE MANUAL • USER INTERFACE
Products panel showcasing the company’s bestselling titles
Additional links for further reading
Footer with key links, copyright information, and social media links
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OASIS GAMES BRAND IDENTITY GUIDELINE MANUAL • USER INTERFACE
Smartphone Orientation Utility bar Condensed navigation bar
Alternating header image
Oscillating news panel with horizontal scroll
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OASIS GAMES BRAND IDENTITY GUIDELINE MANUAL • USER INTERFACE
Products panel with collapsible game images and information
Additional links with dropdown menu tabs
Footer with key links, copyright information, and social media links
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OASIS GAMES BRAND IDENTITY GUIDELINE MANUAL • USER INTERFACE
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OASIS GAMES BRAND IDENTITY GUIDELINE MANUAL • USER INTERFACE
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Good game, well played.
Designed by Grigor Giandjian GRC 420: Design & Media Studio III University of Nevada, Las Vegas Spring 2020 Regular Academic Session
Contact Information Telephone: +1 (702) 501-3927 Email: grigor.giandjian@gmail.com
Imagined by you, engineered by us.
© 2020 Grigor Giandjian Designs University of Nevada, Las Vegas Spring 2020 Regular Academic Session
OASIS GAMES BRAND IDENTITY MANUAL
