December 2014

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Let Us Put Your Business in the Streets!

DECEMBER 2014

Know Your Rights!

Page 10

Boycott Christmas?

Black Lives Matter Campaign Page 13

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Black Film Festival Merge Page 32

#BlackLivesMatter

Let Us Put Your Business in the Streets!

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CALL TOFAY FOR 2015 SPECIALS

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Team UTS

IN THIS ISSUE

Publisher/CEO Sharon S. Gordon

Page 6—COMMUNITY: Mayor Coleman NOT Seeking Re-Election

Editor-at-Large Alicia (“A.C.”) Dunlap V.P. Sales & Marketing Lisa Freeman-Williamson Sales Leonette Robinson Contributing Writers Delois R. Wright Brenda Spencer Mykayla Bryant Production/Graphics Mayda Sanchez Online Ashley Corry

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Page 8: STATE: Kasich Creates Ohio Task Force on Community and Police Relations

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Page 10: NATIONAL: KNOW YOUR RIGHTS (2-Page Spread) Page13-JOURNEY: Black Solidarity Sunday Page 16-RELATIONSHIP-3 Acts Of Holiday Season Foolery You Need To Avoid

Distribution Cobre’ Gordon UTS Grind & Go Street Team

Page 19-EDUCATION-Top 10 Scholarships For Black and Minority Students For 2015

Copyright Urban Trendsetters is published monthly and distributed the first Thursday of every month as a complementary publication by Myshbre’ Media and Communication, LLC,5773 Emporium Square, Columbus, OH 43219. Publisher reserves the right to edit, reject or cancel any advertisement or editorial

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What is the BEE Business Directory?

The BEE (Black Economic Empowerment) Business Directory is a community resource for locating African Americans in business and to communicate additional businesses, resources and services available to build and enhance opportunities in the community. Our first edition of The BEE (Black Economic Empowerment) Business Directory will launch in Central Ohio. The BEE Business Directory will be published in print and online.

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The printed version will be available for distribution July 2015. Our goal is to register over 500 businesses by submission date May 1, 2015. Join Us!

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Franklin County Libraries Montgomery County Libraries City of Columbus Columbus Urban League Local Restaurants and Venues Selected Walgreens Columbus Area Kroger Stores Columbus Health Department COMBA Community Non-Profit Organizations Increase CDC Beauty and Barber Shops SBA - Columbus Office SBDC at Columbus State King Arts Complex Columbus Chamber of Commerce The Columbus Settlement Houses ECDI

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Publisher ’s Message Personal Branding for 2015

a good one.

How can you accomplish this?

DLS Education and STEM Services & Urban Trendsetters Host

One: Become an expert source.

Two: Become a great communicator.

Research shows communications skill is the top determinant for upward social and professional mobility.

Three: Draft a marketing plan for yourself annually, and review it quarterly. Include specific goals, strategies, action steps, and a timetable.

Four: Develop an 'elevator speech."

Within the time that it takes an elevator to travel one floor - about 60seconds - be able to deliver a succinct description of what you do, 2014 is quickly moving out of the way carrying along with it the hustle how you do it differently, and the benefit it provides. and bustle of the holidays. I am without words as I want to express how absolutely grateful and blessed I Five: Build your Rolodex. Make new business contacts and stay in am and how awesome this year has been to me and my family. I want to touch with them. Most people with powerful brands have powerful say that first because I am about to bust at the seams anticipating 2015. friends.

I have so much in store for next year.

Position to Prosper, is the theme that Six: Balance your individual style I have adopted for myself as well as with clothing that will appeal to Urban Trendsetters. Our goal at Ur- those you are trying to impress. ban Trendsetters is to create a national platform for advertising, market- Seven: Learn good business and social etiquette. Buy elegant personal ing and branding for not just our brand but for that of our advertisers, stationery and send hand-written notes. sponsors and partners. Most importantly, however is my personal Eight: Give something back. Giving brand. As a business owner what I your time, talent, and money to charhave learned is that before anyone ever knows about my business or the itable causes is a brand-builder especially when it complements your services I offer, they see and meet MY PERSONAL BRAND! In 2015 I brand strategy. Find a cause you are am developing the Sharon S. Gordon passionate about. brand. What is your personal brand Your personal brand is one of your for 2015? greatest business assets. Put as much One important part of branding is the time and effort into it as you do in image you yourself portray. Devel- branding your product. In the end, if oping a likeable personal brand is you can't sell yourself, you'll find it essential for succeeding. If you want nearly impossible to sell your product. to rise to the top of your particular arena, you need to first be able to sell yourself to your potential customers.

Think about it. Would you rather do business with a person who smiles and comes across as friendly or with one who snarls and ignores you?

The first impression a potential customer receives is from you. Make it Sharon S. Gordon Founder / Publisher sharon@urbantrendsetters.com

The 2015 Educate to Innovate STEM Conference and Expo

SAVE THE DATE February 28, 2015 9:00am –3:00pm The Hilton Easton 3900 Chagrin Drive Columbus, OH 43219 The purpose of this conference is to follow the government's lead in it's STEM or Educate to Innovate model.

The 4 goals we wish to achieve are: 1: Bring more awareness and emphasize the importance of in our education system and encourage students to pursue degrees and careers in STEM 2: Create more teachers and educators in the STEM areas 3: Create more diversity and careers in STEM for women and minorities 4: Create and develop relationships between corporations, colleges, universities and educators that will provide more positions of internships for students in the areas of STEM.

For Registration, Vendor and Sponsorship Opportunities and Information Call 614-740-964-0350 Email dlseducationservices@gmail.com Sharon@urbantrendsetters.com www.Dlseducationservices.org www.urbantrendsetters.com

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STATE

Ohioans Losing Money to Job Scams (COLUMBUS, Ohio)—Ohio Attorney General Mike DeWine today warned Ohioans to be cautious of opportunities to make extra money this holiday season. Some job offers and workfrom-home opportunities are scams.

In 2014, the Ohio Attorney General’s Office has received nearly 100 complaints involving job or businessopportunity potential scams. The average reported loss is more than $1,300.

“It’s a time of year when many people could use extra cash, but if you have to send money in order to make money, it’s probably a scam,” Attorney General DeWine said. “We encourage Ohioans to research a job opportunity before going on an interview or providing any personal information.”

Examples of phony job opportunities can include:  Mystery shopping: A job seeker finds an offer to make money as a secret shopper. The first assignment is to

receive and deposit a check, and then wire-transfer a portion of the funds to “evaluate” the transfer service. In reality, the job seeker will be wiring his or her own money to a con artist who has sent the job seeker a bad check.  Package processing: A job seeker finds an offer to work from home for a logistics company by receiving and shipping packages, but the company is bogus and the job seeker won’t make any money.  Vehicle advertising: An offer online claims individuals can make hundreds of dollars a week by wrapping their car in an advertisement for an energy drink or other product. The individuals are told they need to provide payment before the ad can be placed on their vehicle, but in truth it’s all a scam.

Babysitting: A babysitter receives an offer to work for a couple who has not

yet moved into town. The couple supposedly needs the babysitter to check out their new apartment, so the couple sends the babysitter payment in advance. They ask the babysitter to deposit the payment, withdraw as much as possible, then purchase prepaid money cards and provide the couple with the cards' numbers so they can provide the money to the “rental agent.” In reality there is no couple or babysitting job; it’s all a scam.

Regardless of the pitch, many of the scams follow a similar pattern. First the scam artist sends a realistic-looking check and asks the victim to deposit it.

Once the check is deposited (but before it has cleared), the victim is told to wire or otherwise send a portion of the funds to someone else, possibly out of the country. Later, after the victim has sent his or her own money, the victim finds out from the bank that the deposited check was counterfeit.

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To avoid scams, Attorney General DeWine encourages job seekers to research the company offering the work by contacting the Ohio Attorney General’s Office and the local Better Business Bureau. Job seekers also can use a search engine to look up reviews by searching for the company’s name along with terms such as “complaint,” “scam,” or “review.”

Signs of a potential job scam include receiving a check before any work is performed, claims about making hundreds or thousands of dollars doing very little work, requests to wire transfer money or purchase prepaid money cards, and interviews conducted strictly through a messaging system.

To report a potential scam or to get help detecting a scam, individuals should contact the Ohio Attorney General’s Office at www.OhioAttorneyGeneral.gov or 800 -282-0515.

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COMMUNITY

Mayor Coleman Announces He Will Not Seek a Fifth Term Mayor Has Presided Over Transformation of the City of Columbus der Mayor Coleman’s leadership, the City of Columbus has been hailed by Forbes as the best city in the nation for working mothers and the best opportunity city in the nation for all people to succeed and enjoy a high quality of life. Columbus also has been recognized nationally as a top 10 American city for jobs, college graduates, young professionals and affordability.

Mayor Michael B. Coleman Michael B. Coleman will step aside as mayor of the City of Columbus once he completes his fourth term at the end of 2015. Elected in 1999 and reelected in 2003, 2007 and 2011, Mayor Coleman has built Columbus’ reputation as one of the best cities in the nation by building stronger, safer neighborhoods, creating jobs and maintaining a high quality of life. Columbus is the 15th largest city in the nation, the largest city in Ohio and the fastest growing city in the Midwest. Columbus’ first African-American mayor, Coleman is the longest-serving mayor in Columbus history and the longestserving incumbent black mayor among major U.S. cities.

Mayor Coleman has presided over a strong economic recovery in Columbus that has reverberated throughout the state, yielding a 3.9 unemployment rate for the Columbus Region.

Mayor Coleman has leveraged incentives to create more than 40,000 jobs and bring $7 billion in private investment to Columbus throughout his tenure. In April, Mayor Coleman created the JET Task Force, which is determining how to increase the number of direct flights to Port Columbus

violence through aggressive enforcement and innovative programs such as Summer Strike Force, Community Response Teams and the Neighborhood Safety Camera Program, leading to arrests and a reduction in criminal activity. The APPS program has brought thousands of teens and young adults into Columbus recreation centers during the summer while intervening with gang members and deterring youth violence.

Mayor Coleman initiated Neighborhood Pride, a proactive effort to engage residents and businesses to fix up thousands of homes and clean up their neighborhoods. The Pay as We Grow annexation policy requires developers to bear the costs of extending water, sewer and electricity. Under Mayor Coleman's leadership, Columbus has reinvested in older Columbus neighborhoods such as Franklinton, the Southern Gateway, Ameri-

I am eternally grateful to the people of Columbus for electing me to the best job in the world,” Mayor Coleman said. “Together we have faced the very challenges that have overwhelmed cities around the country, and we have not only Columbus Mayor Michael Coleman, far left, rallies with President met those challenges, but we have Barack Obama and former Ohio Gov. Ted Strickland in November 2012. harnessed that momentum to take ourselves to the next level.”

Mayor Coleman was honored last International Airport and expand op- can Addition, Weinland Park, the week among the Ebony Power 100, portunities for economic developKing Lincoln District, the Near East Ebony’s list of the most influential ment in the area.

Side, South of Livingston, Northland and intriguing African Americans.

Columbus is the safest major city in and South Linden.

Mayor Coleman was recognized in Ohio, and violent crimes have gone March as one of the nation's top 25 down in Columbus during the The mayor in 2012 launched the VaDoers, Dreamers & Drivers by Gov- mayor’s tenure, even as its population cant and Abandoned Property initiaernment Technology Magazine. Un- has increased. Columbus has reduced tive aimed at demolishing at least 900 6

blighted houses beyond repair while rehabbing those that can be saved.

More than 650 have been demolished under VAP to date. In October, the mayor proposed a new law allowing the city to assess serial nuisance property owners with fines of $1,000 for noncompliance with city code.

In 2006, Mayor Coleman created the Home Again program, impacting more than 1,000 vacant and abandoned homes. In 2001, Mayor Coleman created the Affordable Housing Trust Corporation to provide more housing options to inner-city residents.

In June, Mayor Coleman launched Early Start Columbus, a $5 million investment in quality preschool education. Mayor Coleman continues to work with City Council, Columbus City Schools, the business community and other community partners to leverage new investments to expand access to early childhood education. In July, he began FastPath, a workforce development partnership with Columbus State Community College, COWIC, Nationwide Children’s Hospital and others, which graduated its first class of 20 this week. Expanding access to quality pre-K and job readiness were among the recommendations of the Columbus Education Commission, a diverse panel assembled by Mayor Coleman in late 2012 to recommend bold improvements for Columbus schools.

Continued on Page 7

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COMMUNITY Mayor Coleman Continued from page 6 pletion, will create 33 acres of new green space and return the Scioto River to its natural state.

Mayor Coleman at press conference announcing he will not run for re-election Mayor Coleman worked with business leaders to start a massive Downtown revitalization initiative which has attracted thousands of new residents. Since 2002 more than 5,500 new apartments and condos have been built or are under development, a new Downtown park system is being designed, 3,000 jobs have been

moved into Downtown, and there has been more than $2.18 billion in new investment. Two new award-winning Downtown parks, Scioto Mile and Columbus Commons have brought in hundreds of thousands of visitors Downtown. The Scioto Greenways project has resulted in the removal of the Main Street Dam and, upon com-

Columbus has made tremendous strides protecting the environment under Mayor Coleman, who created the ongoing Get Green Columbus campaign. The mayor established the city’s first comprehensive residential recycling program for single-family homes, which was surveyed to have a 74-percent household participation rate. Mayor Coleman is expanding the program to include businesses, condominiums and apartment complexes. The mayor has made a commitment to improving energy efficiency in older city facilities while requiring that every new city construction project be LEED-certified by the U.S. Green Building Council.

The mayor is transforming Columbus into a major bike-centered city through the Bicentennial Bikeways Plan. In 2008 Mayor Coleman created the GreenSpot program to inspire,

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educate and recognize residents and businesses making efforts to protect our environment. The mayor’s Division of Fleet Management has been recognized both as the greenest and the very best in North America continent by 100 Best Fleets.

Columbus is the largest city in the nation to maintain an AAA credit rating as well as a stable financial outlook from all three major rating agencies. Mayor Coleman and City Council exceeded their promise to taxpayers by taking steps that will save more than $260 million through 2019 by getting employee benefits in line with the market while reducing unnecessary overtime, increasing the use of technology and making the city more energy efficient.

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STATE KASICH CREATES OHIO TASK FORCE ON COMMUNITY AND POLICE RELATIONS “Too many people in communities of color feel like the protective shield that law and order is intended to provide is not working for them. The underlying friction can only be resolved by giving community members a chance for their voices to be heard and then moving forward to strengthen the essential relationship between communities and the police,” said Kasich. “This task force will allow Ohioans to come together, voice their concerns and begin formulating ideas for lasting, constructive relationships between communities and police that are built on mutual understanding and respect. Everyone’s goal is for our communities to be safe and for all Ohioans to have an opportunity to share in Ohio’s growGov. John Kasich announces new task force to bolster police-community ing prosperity.” relations Ohio Gov. John Kasich discusses his decision to form a task force that will work to improve relationships between citizens in commu- The task force will be chaired by Ohio Department of Public Safety nities across the state and the police officers who are sworn to protect them. Kasich spoke at the Ohio Statehouse .

Director John Born and co-chaired by Sen. Nina Turner (D-Cleveland). Its approximately 20 members will be COLUMBUS—Gov. John R. Kasich lice. Kasich announced the task force drawn from across Ohio and include signed an executive order creating the last week with Senator Nina Turner, legislators from both chambers and Ohio Task Force on Community and Representative Sandra Williams, parties of the General Assembly— Police Relations after a series of inci- Representative Alicia Reece including Sen. Sandra Williams (Ddents in Ohio and the nation have (President, Ohio Legislative Black Cleveland) and Rep. Alicia Reece (Dagain brought to light the challenging Caucus) and Attorney General Mike Cincinnati, president, Ohio Legislasituations that exist in too many plac- DeWine. tive Black Caucus), and also include es between community and po-

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representatives of the governor, attorney general, chief justice of the Supreme Court of Ohio, local law enforcement, organized labor, local community leaders, the faith-based community, business, municipalities, and prosecuting attorneys.

The task force will conduct at least four public forums throughout the state to gather input from all Ohioans. Issues the task force is charged with exploring include best community policing practices, law enforcement training, standards for law enforcement interaction with the community, the criminal justice system and community oversight and involvement in law enforcement.

The Executive Order, which can be viewed at http:// www.governor.ohio.gov/Portals/0/ pdf/executiveOrders/EO%20201406K.pdf, states the task force should seek to complete its work and issue a report by the end of April, 2015.

Watch Video Online: https://www.youtube.com/watch? v=T3FMfJdmjo8

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NATIONAL

KNOW YOUR RIGHTS

Cleveland Ohio Criminal Defense Lawyer Offers Sound Advice Do not get into an argument with About Your Rights the police. Again, you will lose that argument.

What you don't know, as well as what you do know, can definitely Remember, anything you say or do hurt you when dealing with the po- WILL be used against you. lice. Generally speaking, the police are persons of action, not reflection. At all times, keep your hands where Whenever it is that they form their the police can see them. decision, you are not going to change their minds through logic Do not run away no matter what the and reason. No person, since the situation! And do not touch any podawn of human kind's presence on lice officers. this planet, has ever won an argument with a police officer! And Do not resist the police officer even you're not going to be the first to do if you know you are innocent. so.

Do not complain on the scene or tell What follows is sound—and free— the police they are wrong or that advice for you to understand and you are going to sue them. live by. Follow this advice and there won't be any broken bones, or Do not make any statements rebloody faces, or false additional garding the incident at the scene of charges. the incident.

against you, and it can give the police an excuse to arrest you, especially if you badmouth a police officer.

Always be polite and courteous.

You do not have to answer any police officer's questions, but you must show your driver's license, registration and proof of in1. WHAT TO DO WHEN YOU EN- Remember all the officers' badges surance COUNTER THE POLICE & patrol car numbers involved in the when incident. stopped 2. IF YOU HAVE A POLICE ENwhile drivCOUNTER, YOU CAN PROWrite down everything you remem- ing. In nonTECT YOURSELF ber immediately after the incident. motor vehicle situa3. IF YOU ARE STOPPED FOR Try to find witnesses to the incident tions, you QUESTIONING and get their names & phone num- can not lebers. gally be ar4. IF STOPPED IN YOUR CAR rested for refusing to identify yourIf you are injured, take photographs self to a police officer.

5. IF YOU ARE ARRESTED OR of the injuries as soon as possible, TAKEN TO A POLICE STAbut make sure you seek medical You do not have to consent to any TION attention first. search of yourself, your car or your house. DO NOT consent to any 6. IN YOUR HOME If you feel your rights have been type of search; it will adversely afviolated, file a written complaint with fect your rights later in court. If the police department's internal affairs police say they have a search warWHAT TO DO WHEN YOU division or civilian complaint board rant, ASK TO SEE IT. If the officers ENCOUNTER THE POLICE: but only after first speaking with are determined to conduct a search your attorney. of yourself, your car or your home Be polite and respectful. Never baddespite your statements protesting mouth a police officer. If you do, such a search, under no circumyou will lose!

IF YOU HAVE A POLICE ENstances are you to interfere in any COUNTER, YOU CAN PROTECT way with the officers.

YOURSELF: Stay calm and in control of your Actively interfering with the police words, body language and emoWhat you say to the police is criticonstitutes the crime of tions. cal! What you say WILL be used "Obstruction of Official Business."

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“GET UP STAND UP, STAND,UP FOR YOUR RIGHTS. GET UP STAND UP DON’T GIVE UP THE FIGHT!”

Actively interfering with a police officer will get you arrested.

IF YOU ARE STOPPED FOR QUESTIONING: It is not a crime to refuse to answer questions, but refusing to answer can make the police suspicious about you. You can not be arrested for merely refusing to identify yourself on the street or not talking to the police officers.

Police may "pat-down" your clothing if they suspect you are carrying a concealed weapon. Do not physically resist this "pat-down," but make it clear that you do not consent to any further search.

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NATIONAL

KNOW YOUR RIGHTS has been committed. To protect yourself later, make it clear that you DO NOT consent to a search. It is unlawful for the police to arrest you simply for refusing to consent to a search.

If you are given a ticket, you should sign it; otherwise you can be arrested.

You can always fight the ticket in court later.

,

Ask if you are under arrest. If you are, you have a right to know why.

If you are not under arrest, inform the officer that wish to leave his presence immediately.

Do not bad-mouth the police officer or run away from him, even if you believe what is happening is unreasonable or unlawful. That WILL undoubtedly lead to your arrest.

IF STOPPED IN YOUR CAR: Upon request, show the officer your driver's license, registration, and insurance card. In certain cases, your car will be searched without a warrant as long as the police have "probable cause" to suspect a crime

and agree to submit to a neutral hospital blood test to determine the amount of alcohol in your body! And write down this offer everywhere and on every document you are required to sign your name to at the police station (on your ticket, on the implied consent form, bail ticket, etc.). Make sure this request appears on all copies of the documents that you sign. Be aware that if you decline to submit to the particular type of alcohol test requested by the police officer – whether it is a blood, urine or a breath test, your driver's license will likely be suspended for a period of time.

IN YOUR HOME: If the police knock and ask to enter your home, you do not have to admit them unless they have a warrant signed by a judge.

However, in some emergency situations (like when a person is screaming for help inside, or when the police are chasing someone) officers are allowed to enter and search your home without a warrant.

If you are arrested, the police can search you and the area close by. If you are in a building, "close by" usually means just the room you IF YOU ARE ARRESTED OR TAK- are in.

EN TO A POLICE STATION: We all recognize the need for effecIf you are susThe very second that you are artive law enforcement, but we should pected of drunk rested (either informed of such by also understand our own rights and driving (DUI), the officer or handcuffed), you have responsibilities – especially in our agree to perform the right to remain silent and to talk relationships with the police. Everythe requested to a lawyer before you talk to the one, including minors, has the right field sobriety police. Exercise these rights! Tell to courteous and respectful police tests at roadside the police you wish to speak with treatment. or back at the your attorney immediately and then station but only say nothing except your name, ad- If your rights are violated, do not try if your perfordress and biographical information. to deal with the situation at the scemance is being Do not give any explanations, rane. You can discuss the matter with video-taped or tionalizations, excuses or stories an attorney afterwards, or file a your attorney is concerning your conduct. NOTHcomplaint with the Internal Affairs or present to obING! You can defend yourself later, Civilian Complaint Board. serve your per- in court, based on what you and formance! If you are informed that your lawyer decide is best. you are not being video-taped, simply remind the officer that you Ask to see a lawyer immediately. If will be happy to perform any balyou can not pay for a lawyer, you ance/coordination test he desires have a right to a free one, and so long as you perform it before a should ask the police how the lawvideo camera or your attorney. Un- yer can be contacted. Do not say der any other situation, it will simply anything without a lawyer! be his word against "a drunk" concerning how you performed the Within a reasonable time after your tests! arrest, you have the right to make a local phone call: to a lawyer, bail The same holds true for submitting bondsman, a relative or any other to an alcohol chemical breath test. person. The police may not listen to The breath test machines used at your call to your lawyer. the police stations are of unknown unreliability and the tests are adDo not make any decisions in your ministered in a very unscientific case until you have talked with a manner. Consequently, they often lawyer. yield bogus results. Always offer 11

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TRENDSETTERS SPEAKS People of Color, Women Can’t Afford to Be Average

By Clavelle Jackson ually harassed co workers, refused to show up to work on their first day and showed downright incompetence, yet they weren’t fired. The other white men in Corporate America will generally cut them some slack or overlook their flaws, until it reaches a breaking a point.

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have previously written several articles about how most Americans are pretty clueless. The results of the last elections showed that. A lot of Americans stayed home, and people from states that depend heavily on government programs, such as food stamps, welfare and social security, elected Republicans — the very people who have said they plan to slash these programs.

MIT professor Jonathan Gruber, the architect of Obamacare, caught flak for referring to American voters as stupid, but he is right. Bill Maher, who is known for his biting comedy, recently ran a video montage showing all the times he had also expressed that Americans are stupid. If you need any further evidence of this, a recent YouTube video showed some Texas Tech students who were unable to answer basic questions, such as which side won the Civil War or who was the vice president. Of course, they all knew what show Snookie was on.

Black people have to be not only book smart, but street smart. A young black man not only has to know how to succeed academically, but also how to avoid the long of the arm law. They have to learn how to navigate the tortuous American criminal justice system and avoid “riding dirty.” Black men are also taught to be very careful in dealings with America’s trigger happy police force, who have a Other groups don’t have habit of killing them. Black men that opportunity. People who decide to rely on street of color and women are smarts alone often realize they expected to be darn near need book learning, especially perfect in Corporate when they are faced with comAmerica. Screw up a few plex, sports/entertainment contimes and you will be out tracts. Ignoring the business side the door. Chris Rock of show business is how many talked about this in an entertainers and athletes go interview for the HBO broke. documentary film “The Black List.” He said he Women are often held up to a As much as we can laugh at lived on the same street as Jay-Z, higher standard than white men these videos, there is something and a white guy was his neighbor. too. Sarah Palin was a good exserious going on here. I don’t The white neighbor was just an ample of a woman who benefitted think people of color and women ordinary dentist. Rock pointed out from white privilege, but also sufcan afford to be that stupid. They he and Jay-Z were at the top of fered the backlash of sexism. She need to be at the top of their their games in their respective was unqualified to be vice presigame academically. White men fields, but their neighbor was just dent, but no one ever asked how will do fine, no matter how dumb an average dentist. someone as dim as her ever got they are. If they wear the right to be a heartbeat away from the clothes, join the right country When quizzed about their lack of presidency? were not intellectual clubs and stick it out long enough, diversity, CEOs often say they titans. Being white men, they they will eventually get shunted can’t find qualified graduates of were given a bye, after all they up the ladder in Corporate Ameri- color. I find this hard to believe looked the part. They had grey ca. George W. Bush is a great ex- considering all the colleges that hair, played golf and looked good ample. Bush never showed any are churning out graduates. It is in a business suit. great academic talent, but still also a false argument because a graduated from two Ivy league lot of the white graduates they schools. And after several failed hire are not the cream of the crop, businesses, he finally struck gold but they still employ them anywith the Texas Rangers, manway.

Continued on Page 38 aged to get elected governor of Texas and used his family conSo while white men can still flournections to win the presidency. ish, in spite of being average acaThe good-old boy network is alive demically, people of color cannot and kicking. afford to follow in their footsteps.

They need to excel in class. PresI have worked alongside a lot of ident Barack Obama is a great white men in Corporate America, example. He is a graduate of Harand while they dominate the field, vard Law School, and yet people they are not always the best work- still accuse him of being incompeers. I’ve seen white men who sex- tent.

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THE JOURNEY

Sunday, Black Lives Matter Campaign Launches Next Steps!

The Empower Movement—Black Solidarity Sunday dent Obama’s decision to appoint United States Attorney General Eric Holder to oversee and investigate reports of police brutality across the country, we cannot sit idly by waiting.” “Black lives do matter!” said Dr. Jamal-Harrison Bryant.

Pastor, Jamal-Harrison Bryant National- The United States of America has marked yet another embarrassing moment in its history books. As the world has closely watched countless African Americans endure unfair treatment and sadly in some cases, murder.

With history recording that on November 24 ‒ Police officer, Darren Wilson, would not be indicted for the shooting death of Michael Brown, and on December 3 a grand jury would decline to indict NYPDs Daniel Pantaleo for the death of Eric Garner. Even with video footage as evidence.

day, December 14 participate in sparked by issues related to to“Black Lives Matter Sunday Initia- bacco products. Mike Brown with tive” (#blacklivesmatter). cigars in the case of Eric Garner, loosies – for one week do Not On that day, every participant is purchase any Tabaco products asked to wear black in solidarity of the few named and hundreds of • Make a donation (any amount) unnamed African Americans who to the HBCU of your choice have been brutally murdered by The Empowerment Movement police, and commit to do the fol• Black Friday there was an 11% along with the AME Church, AME lowing: drop in profits. Continue to supZion, CME, Progressive Baptist, port Black-owned businesses with Black Presbyterians, COGIC, Full • Supporting churches are asked your holiday purchases Gospel Baptist Church, PAW, to immediately formulate a Black College of Bishops, Church of Lawyers Online Directory of crimi- In January, the Empowerment God In Christ, Global United Fel- nal attorneys who are interested Movement will reconvene with the in coalition of black church’s to discuss collective strategies related to: community policing, voter registration, reducing crime against Black males and the development of a state-by-state directory of Black lawyers. Your support is encouraged!

Dr. Bryant is a pastor with a global mission, noted as having the fastest growing church in the A.ME. denomination. This new millennium minister is also an impassioned social activist, commulowship all agree that the justice giving a few hours of advice each nity developer, and cultural These events, and countless oth- system is tainted and does not week pro bono. philanthropist. Dr. Bryant is also ers, are blatant evidence that the work on behalf of Blacks in Amerithe President of the criminal justice system is not only ca -• This Christmas refrain from pur- Empowerment Movement. For biased but also broken. There is chasing a Christmas tree. Many more information log onto also clear evidence that racial On Black Lives Matter Sunday, families who have lost loved ones http://empowermenttemple.org profiling, police brutality and unThe Empowering Movement is as a result of police brutality will justified police killings of Blacks asking and calling on every faith not be celebrating Christmas. This are at a disproportionate rate in organization, every youth moveChristmas, in solidarity of their comparison to other races. The ment, every nationality, every loved ones who will be absent do Black male is irrefutably endanbishop, presiding elder, pastor NOT purchase a Christmas tree. gered, and for many of us, these and congregant to post this notice actions indicate that their lives in every blog, email list, Face• Refrain from the purchase of tosimply don’t matter. book, Twitter and any other social bacco products December 22-26. media account they subscribe to Victims Michael Brown and Eric “While we are grateful for Presiencouraging everyone to, on Sun- Garner’s deaths were allegedly

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THE JOURNEY Keys to Self-Empowerment 1. Be genuine. Be genuinely nice and interested to people.

2. Be the best listener that you can be. Make eye contact when the person talks to you. Listen as if every word matters.

A socially empowered person achieves so much greatness, basically because of the people that propel him to victory. He earns the faith and support of the people he has helped previously. He can accomplish everything because he knows how to maximize his social potential!

Self-empowerment is making a broad revamp in your life and turning yourself into a more contented and more successful person.

5. Do random acts of kindness. Small that captivating smile of yours. Just acts of kindness matter the most, remember: be self-assured, not conand this can be as simple as giving ceited. someone a surprise card or helping an elderly cross the street.

9. Practice control. Never throw a 6. Contact your old friends. Adding tantrum. Stay unruffled and calm.

3. Laugh out loud. A person with an these old friends to your list of supoverwhelming sense of humor atport peers will definitely make you tracts crowds and eventually, atfeel excellent all over.

10. Keep nurturing your relationtracts success. ships.. Go out and have fun with 7. Develop your personality. Get rid them. Do things together. Happiness 4. Don't forget yourself. Remember, of the appalling traits and habits that will never fly from your side as long love and continually as the people who matter the most “YOU ARE THE MOST INFLUENTIAL value yourget in the are close to you. self before PERSON YOU WILL TALK TO ALL DAY! “ way of anyone your In the end, self-empowerment --ZIG ZIGLER else. If you growth. means becoming a improved and deem yourself decent and worthy of more endearing person.. love, people will flock to you and not 8. Be confident. Be able to walk to trample on you. the other corner of the room and introduce yourself to people with

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FAMILY TRENDS New Software Helps African American Families to Discover and Track Their Heritage – The Our House Family Trees, (Collection I) CD-ROM consists of lineage data compiled from 17 years of genealogical research. – Humble, TX — In 1976, Alex Haley published Roots: The Saga of an American Family, a novel based on research into his heritage. Stemming from an ancestor, Kunta Kinte, who was kidnapped from Gambia and sold into slavery in 1767, it spent 22 weeks at the top of The New York Times Best Seller List. The blockbuster success of this novel and television adaptation, Roots in 1977, along with reprints and syndications has stimulated continued interest in genealogy, the desire for independent family reunions, and a greater appreciation for AfricanAmerican family history and culture.

and public sector entities, corporations, community-based organizations, and families of all ethnicities to forge solutions to reinforce the institution of the “black family.” The BFRC festival attracts more than 250,000 attendees each year, many with a desire to discover their own heritage.

many official documents. The Our House Family Trees, (Collection I) CD-ROM consists of lineage data compiled from 17 years of genealogical research, a process made increasingly more difficult, having been hampered by scant record keeping, slave codes, and antiliteracy restrictions in place prior to the 1863 EmanIn 2014, the cipation ProclaFWA Family In 1986, the National Council of Negro mation. These Women, Inc. and then president, Dr. Dorothy History Socierecords have I. Height, organized and hosted what would ty developed a been gathered, be the first nationally recognized Black Fam- software proily Reunion Celebration (BFRC). Now in its gram that assists African American families from rural southern counties across the Unit26th year, the Black Family Reunion Celewith such a task. Founded in Texas in 2001, ed States, by hundreds of members and volbration, located on the Washington National as a 501(C)(3) non-profit, this national gene- unteers of the FWA Family History Society.

Mall in Washington, DC celebrates African- alogical society has aided African-Americans This resource tool was designed to be an invaluable time-saver for today’s African American family values and serves as a rally- in tracking their heritage, through what Americans looking to trace their family’s ing point for government agencies, private would be a painstaking process of locating

roots.

“Philosopher, Khalil Gibran once asked, ‘Have we not all heard of the man that was digging for roots and found a treasure?’ I believe the same applies with family histories,” says William Kidd, president of the FWA Family History Society. “It is the hope of the FWA Family History Society that, with the help of our first, Our House CD, countless of African-Americans will find it helpful in researching their family history, building their family trees, and preserving the treasure for generations to come.”

For more details, visit www.OurHouseFamilyTrees.com

SENIOR TRENDS

Brain Health Of Older Adults Focus Of Holiday Campaign fers some simple strategies to help mitigate those risks.

a Difference!” The information in the brochure draws from materials developed by ACL in partnership with the National Institutes of Health and the CDC.

The campaign is conducted by the Eldercare Locator, a program established and funded by the Administration for Community Living Here are a few practical tips from the bro(ACL) and administered by the National As- chure: sociation of Area Agencies on Aging (n4a).

Eat Right Brain Health A Key Issue Try to maintain a balanced diet of fruits and In recent surveys of people over the age of vegetables, whole grains, lean meats 50, worry about the ability to stay mentally (including fish and poultry) and low-fat or sharp is consistently ranked among the top non-fat dairy products. Monitor your intake concerns, surpassing such issues as having an of solid fat, sugar and salt, and eat proper adequate retirement fund or the ability to portion sizes. meet health care expenses. Meanwhile, the number of reported cases of brain healthGet Moving related conditions is expected to rise with the aging of the baby boomer population. In a Being physically active may help reduce the 2011 survey conducted by the Centers for Disease Control and Prevention (CDC), near- risk of conditions that can harm brain health, ly 13 percent of respondents, age 60 and old- such as diabetes, heart disease, depression er, reported increased confusion and memory and stroke; it may also help improve connecloss in the preceding 12 months, and of that tions among your brain cells. Older adults (NAPSI)—The holidays are about families should get at least 150 minutes of exercise gathering together to celebrate and to discuss number, over 35 percent said they experieach week. enced functional difficulties that might reissues of importance to everyone, including older members of the family. For this reason, quire services and supports now or in the future. an annual campaign called Home for the Holidays was established to provide families with information to help stimulate a dialogue Drink Moderately, If At All about major issues affecting their older loved ones. This year’s campaign focuses on the Staying away from alcohol can reverse some The centerpiece of the campaign is a brorisks to brain health for older adults and ofchure entitled “Brain Health: You Can Make negative changes related to brain health.

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Think and Connect Keep your mind active by doing mentally stimulating activities like reading, playing games, learning new things, teaching or taking a class and being social.

Additional tips and information on smoking risks and the dangers of falls to brain health are among the topics covered in the brochure and more than a dozen links to helpful online resources are also included. n4a CEO Sandy Markwood noted, “We recognize how critical brain health is to ensuring successful aging. The brochure was designed to help people realize that there are practical steps they can take to promote their brain health and to offer information about a wide range of healthy aging services through the Aging Network.”

To order a copy of the free brochure, contact the Eldercare Locator at 800-677-1116 or visit www.eldercare.gov.

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RELATIONSHIP TRENDS

3 Acts Of Holiday Season Foolery You Need To Avoid

Alfred Edmond, Jr and Zara Green, Co-Author are co-principals of A2Z Personal Growth Enterprises, producer of The Grown Zone discussion series, which focuses on key themes popularized via their respective social media platforms, including their @GrownZone Twitter.

Most adult-and-messy choices are a result of making decisions for a reason or a season that result in unintended lifetime consequences. This truth is even more evident during the holiday season, when we make exceptions for unhealthy relationship choices and poor treatment that we’d never tolerate during the rest of the year. The result: unhealthy, holiday foolery, the kind you need to fortify yourself against in order to enjoy the holidays without abandoning the healthy, selfloving decision-making agenda of honor, esteem and respect that are guidelines for living in the Grown Zone. Here are three acts of holiday foolery in particular that you need to fortify yourself against and avoid: Getting into or staying in a relationship in order to avoid being single during the holidays. How many unhealthy relationships are motivated by a desperate need to be coupled up with somebody at the big family Thanksgiving gathering? Probably just as many as the number that run their course by Valentine’s Day. (Ever notice how many couples break-up around this commercially driven, “romantic” holiday?) Then there are those who postpone breaking-off unhealthy relationships—even those with domestic violence—in order to “be nice” or avoid “causing trouble” or bringing everybody down during the holidays.

Such acts of holiday foolery are the result of messages from your parents, your friends, your church, popular culture, or echoing in your own head, that say you are “less than” as a single person and “more than” as part of a couple. (You know the annoying—and frankly stupid—questions: Aren’t you married yet? Why haven’t you found someone? What’s wrong with you?

Why don’t you get back with [your ex]?) Add to that movies, music and TV commercials that associate holidays (Christmas and New Year’s Day in particular) with finding and falling in love—including tear-jerking marriage proposals in front of entire families—and suddenly people with a permanent address in the friend zone (if that), or even attractive strangers, start looking like soul mate material. Even if you’re not that into each other, you find them acceptable as placeholders, especially after a few holiday toasts— anything to get your mother off your case, right?

or, esteem and respect for themselves or their intended prey) are looking for you.

Especially during the holidays (Thanksgiving, Christmas and New Year’s, through Valentine’s Day) and also at weddings and engagement parties, penis-led men pick-up the scent of sexual desperation and emotional neediness the way sharks track blood in the water.

You may say: If sex, even meaningless sex, makes you feel better and gets you through a depressing holiday season, what’s the problem? True, consensual sex is a popular, socially acceptable way to self-medicate, to distract from or numb you to the loneliness and depression that can feel intensified during the holiday season. However, when the sexual encounter ends and the orgasms subside, the pain, loneliness and anxiety return—usually with the side-effect of selfloathing—requiring more and more “love” to cope, in a futile effort to deal with the root problem, a lack of selflove. Without an intervention, that leads to an unhealthy dependency, whether on a particular person, or sex itself. And as we say in our book Loving In the Grown Zone, once a relationship or behavior becomes compulsive, obsessive or addictive, you’ll do anything, including engaging in immoral, criminal, selfdestructive or unhealthy acts to maintain it—to get your fix by any means necessary. Using sex as a non-prescription drug to deal with holiday blues does not solve problems; it creates them.

Here’s the problem: Feeling compelled to have a relationship to impress family and friends, or to feel valued and lovable, is a classic sign of an unhealthy lack of self-love. You are using another person to establish false self-esteem and to fill a self-love void—one that no one but you can fill. This is not healthy for you, and it’s not fair to the person who is being used by you—and it’s even less healthy for you if they are using you, too.

If it’s not healthy, it’s not Grown, and it’s certainly not love—it’s foolery.

Accepting and/or exposing yourself to abuse, disrespect, neglect and other If you are in a genuine, healthy relation- forms of mistreatment out of misship of honor, esteem and respect, by all placed “holiday spirit” or “goodwill means, enjoy the holidays together with toward men” (and women). Normally, family. But if an unhealthy relationship you consistently set and enforce standis maintained or established as an act of ards and boundaries for your treatment in manipulation or deception, nothing good relationships. But too often, we allow the holiday season to make us fuquitable— can come of it. vulnerable to manipulation and tolerant Using sex as a form of self-medication of disrespect and deception—as an act of to cope with or avoid feelings of loneli- holiday good cheer, or at least in an atness and depression. This act of foolery tempt not to destroy it. is frequently romanticized in songs such as the R&B hit “Stay With Me” by Sam The result: We grant amnesty to our Smith. It’s no secret that the holidays can abusers, failing to enforce self-loving be a source of emotional pain and long- standards of treatment by others. We aling for many people, especially for wom- low exes to circle back, allowing them en who are far more likely to be seen by back into our pants, our beds, our wallets, and our hearts. Mothers are particuothers as flawed, less attractive or unwanted as singles. Ladies, if you fit this larly vulnerable, as they often allow the description (even if you are the only one fathers of their children to use the holiwho knows it), penis-led predators (men days as a premise for reconciliation, sex, money or other benefits that would never who are driven to indulge their sexual urges without regard to standards of hon- be granted otherwise.

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Before you give in to such emotional blackmail, keep these Grown Zone principles in mind:



Protecting your money, body, home and heart is your responsibility. The holiday spirit and goodwill toward men does not justify neglecting that responsibility.  It’s okay to believe in Christmas miracles. Just know that turning an unhealthy relationship into a healthy one is not among them.  Repeatedly breaking up and making up does not mean you belong together. It’s graphic proof that the relationship is unhealthy. Resist attempts to convince you otherwise, especially during the holidays, when you may be more emotionally vulnerable.  The holidays do not transform vipers into cuddly rabbits. Do not be fooled by saintly behavior during the holidays, especially in front of family or your kids, into believing that a person’s lifestyle, beliefs, habits and behaviors have changed.

The bottom line: Don’t be so eager for the possibility of love during the holiday season that you cast aside common sense and due process to have a relationship.

The holidays are a horrible reason to commit to, stay in or resume unhealthy relationships. If you are not a healthy, happy, whole person without a relationship, the last thing you need is a relationship. No holiday tradition calls for you to trade your brains for a box of rocks.

Love—and live—in the Grown Zone.

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YOUNG & TRENDY

Community Inspiring Today’s Youth (The CITY) Launches PSA Highlighting Youth “We are truly grateful that The CITY has generated attention from so many noteworthy entrepreneurs,” said Stovall. “Our goal is to continue the momentum and raise enough funds to double our capacity to train students in 2015.”

Members of The CITY Youth Program, LA Los Angeles, CA — This is a great youth program model. The Community Inspiring Today’s Youth (The CITY) announced the launch of a new series of PSAs highlighting youth entrepreneurism. The CITY is a free, 46-week business enterprise incubator program for young entrepreneurs.

“The new PSAs are a great way to introduce The CITY to the business community and highlight the opportunities available to encourage our

youth to pursue their passion of entrepreneurship,” said Chandra Stovall, Executive Director. “We want to support as many students as possible and train them to turn their business ideas into tangible realities.”

The PSAs feature footage from The CITY’s Oscar Night Gala where celebrities such as Gene and Nick Simmons, James Cameron, Paris Hilton, and Ne-Yo expressed their support for the non-profit.

The CITY completed its first full year or programming and launched four minority youth businesses in December. Osvin Suazo launched OQO Images, a photojournalism-based business and is also preparing to launch an expedition and book in June. Diago Pickens is the youngest of the entrepreneurs at age 12. He launched Kali Grind, a custom skateboard design business. Stephanie Guerrero launched Honeyfuggle, an original fan art and accessory line, complete with customized pins, bags, shirts, stickers, and stationary. John Ramirez, a brilliant graphic designer,

launched JRGraphix, which is a onestop shop for design, printing, screenprinting, and more.

The CITY is supported and sponsored in part by Watts/Willowbrook Boys and Girls Club, Torrance Chamber of Commerce, United Small Business Alliance, Blacktree TV, Always In the Club Foundation, Darelicious, and Jus’TagMe. To volunteer or make a donation, visit www.TCPYouth.org.

The CITY 30-second Entrepreneurship PSA featuring James Cameron www.youtube.com/watch? v=HONNlSGnv9U The CITY 2-minute Entrepreneurship PSA www.youtube.com/watch?v=1qmCTN97l0A

Maverick Mom Releases New Book Revealing Strategies for Raising Thugless Sons Nationwide — Patricia Joseph’s new book, Raising Black Boys to Men: A Mother’s Guide to Raising Thugless Sons was written to share a mother’s successes, trials, and errors, in raising her three boys, in a society that glorifies thug-life.

cleverly sprinkles humor throughout the book and provides laughter to the role of parenting. The book is a short, quick-read, which can be read in a few hours. At the end of each chapter, Patricia provides “Mom Tips,” which are little nuggets of information, for moms to reference long after reading the book.

Across America, in some city, some neighborhood, some home, a mother is crying over the loss of a son! A son lost, to yet, another “Patricia Joseph’s motivational self-help senseless crime, or a penal institution. Joseph guide to parenting, Raising Black Boys to refused to be one of those mothers!

Men: A Mother’s Guide to Raising Thugless Sons, comes at a crucially important time in our culture. Young Black men are far more Raising Black Boys to Men: A Mother’s likely to be harassed by those in authority Guide to Raising Thugless Sons is a candid book of one mother’s journey, while raising and blamed for crimes, whether they are at her three sons. Author, Patricia Joseph, who fault or not.” “She takes from the 28 years of successfully navigated the lives of her three experience that she has gained from raising her own sons and uses the triumphs and failsons, through the ever so present negative influences in society, felt compelled to write ures from her own journey to deliver priceless lessons on how to raise black boys into about her experiences, trials, and errors, on responsible men. I especially loved how she raising thugless sons. Patricia credits much wrote her book; reading it felt like reading of her success to just “good, ole-fashion one mother’s letters to another mother. The child rearing.” fact that she included her personal story made the book more intimate and hence a In her book, Patricia provides simple anecmore endearing read for all mothers,” said dotes and tips, to help mothers faced with the recent book reviewers. challenges of raising Black boys. Patricia

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All readers will enjoy the heart-felt emotion of Patricia’s call-to-action: “Save Our Sons.”

Also, readers will come to understand the unique challenges African-American mothers’ face, with raising their boys. Patricia takes no prisoners, when she writes about the incarceration rates, and illiteracy of young, Black men. At the end of the book, Patricia provides readers with a list of “Recommended Reading,” as a supplement to further their knowledge and increase awareness.

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EDUCATION TRENDS

Top 10 Scholarships For Black and Minority Students For 2015 financial burden to students and increase the number of underrepresented minorities in medicine. Also, champions greater inclusion of multicultural women in the nursing and medical industries. The deadline to apply is in December 2014. #5 – Foot Locker Scholar Athletes Program: Gives high school students who are active it sports and in their communities, as well as outstanding students, an opportunity to win a $20,000 college scholarship. Students must be planning to attend a four-year college. The deadline to apply is in December 2014.

Most scholarship opportunities close January 2015. Apply today!

Nationwide — 2015 is expected to be a great year for students because a recordnumber of foundations and organizations are planning to give away billions of dollars in legit scholarships. These scholarships usually have different criteria to qualify, but once obtained can be used to pay for college tuition, books, and room and board.

#2 – The Gates Millennium Scholars Program (The Bill Gates Scholarship): Awards scholarships each year to African American, American Indian/Alaska Native, Asian Pacific Islander American or Hispanic American students who plan to enroll full-time in a two-year or four-year college or university program. The deadline to apply is in January 2015.

Here are the top 2015 scholarship programs for African American and minority students with upcoming deadlines in December or January:

#3 – Burger King Scholars Program: Designed to help high-school seniors who are looking to start college next year. Annually, the program awards more than $1.4 million in scholarships to more than 1,000 students. Applicants must be residents of the United States or Canada, and must be graduating high school seniors. The deadline to apply is in December 2014.

#1 – Tom Joyner Foundation “Full Ride” Scholarship: Awards a full scholarship to one student to attend a Historically Black College and University (HBCU). The scholarship is open to graduating high school seniors with high academic records.

The deadline to apply is in January 2015.

#6 – Ron Brown Scholar Program: Provides scholarship awards to AfricanAmerican high school seniors who are excelling in their academics, exhibiting exceptional leadership potential, and actively serving in community service activities. The deadline to apply is in January 2015. #7 – Dell Scholars Program: Recognizes students who have overcome significant obstacles to pursue their educations, and are now serving as positive role models in their communities.

Awards hundreds of scholarships each year annually, and since 2004, has given away more than $31 million in college funding. The deadline to apply is in January 2015.

#4 – Go Red Multicultural Scholarship Fund For Women: Aims to ease the 19

#8 – Generation Google Scholarship For Minorities, Women and Disabled Students: Helps minority students who plan to attend college and study computer science and technology. Eligible students must be African American, Hispanic, American Indian, female, or one who has a disability. The deadline to apply is in January 2015. #9 – United Negro College Fund (UNCF) Scholarships: Provides extraordinary amounts of scholarship opportunities for minority students with financial need.

Scholarships include educational assistance for students attending participating Historically Black Colleges or Universities (HBCU) and other colleges as well. The deadlines to apply vary. #10 – Ronald McDonald House Charities Scholarships For Minority Students: Gives financial aid awards to Black, Hispanic and Asian eligible high school students with high academic performance and community service as well as financial need. The deadline to apply is in January 2015.

To see and apply for hundreds of other 2015 scholarships, visit www.ScholarshipsOnline.org .

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BUSINESS TRENDS

SEO (SERACH ENGINE OPTIMIZATION)101 Are You Ready for Optimal Barnding in 2015 Over the last few years, search engine optimization (SEO) has been needed and used more and more, although it has been around for much longer than most people think. With new development tools being used to create websites that are heavy on Java, Flash and images, it’s important to have something that the search engines can read. If the content can’t be read by search engines then they can’t index it, and if your site doesn’t get indexed then it won’t be found when people search for it on Google, Yahoo, MSN, or anywhere else. This article will outline what SEO is, how it works, and some unethical SEO methods that you should avoid.

those results’ rankings.

It is very important that you encourage the search engines to rank your website in a high position, and you can do this through the keywords that you use on your website, as well as when you submit it. If the keywords you use in your submission tool don’t match the ones on your site then you could harm your rankings –

on a page and found words that There are several companies that are the same color as the backprovide free SEO tools, or you can ground. This text is often lists of pay a professional to take care of keywords put there in the hope of it for you. Looking around on the fooling search engine spiders web will turn up all sorts of useful while hiding the words from visiresources. tors. This is considered unethical, and you shouldn’t do it.

What is Unethical SEO? A doorway page is a page that Unethical search engine optimiza- isn’t designed for real people to see – it’s purely for the search engines and spiders, in an attempt to trick them into indexing the website in a higher position. This is a big no-no and should be avoided.

What is SEO? SEO is a way of analyzing your site and modifying it to allow search engines to read and index it more easily. SEO is all about maintaining and building websites that get ranked highly on the major search engines. be sure to have all the keywords you want to use on the website You see, when people use a itself before you submit it. search engine, they generally don’t look beyond the top 20 or Most websites don’t focus on their so results. If you want to make topic well, and so keyword lists any money from your website, containing 50 or more phrases you need to get ranked in the top per page are recommended. By 20 out of potentially hundreds of focusing some of the pages of websites. your site on keywords, you will score higher with the search enHow Does SEO Work? gines.

Search engines maintain a huge database containing information from individual websites. Most of the information search engines collect isn’t listed on their results pages, but it is taken into consideration when it comes to deciding

Free Search Engines.

tion techniques can be unlawful, unscrupulous, or just in bad taste.

You’d be surprised how many people use these methods. A lot of what is now called unethical SEO used to be accepted, until people went overboard and it started to have a negative affect on the web as a whole.

Keyword stuffing is when your site consists of long lists of keywords and nothing else. Don’t do it. There are ways to put keywords and phrases on your site without running the risk of getting banned.

The major search engines on the Internet are still free, and it’s not hard to take advantage of this free advertising – you can do it in You may have seen ‘invisible text’ as little as an hour. if you’ve been selecting the text 20

Even though unethical SEO is tempting, and does work, you shouldn’t do it – not only is it annoying to users, but it’s likely to get you banned from the search engines sooner or later. You sites’ search engine rankings just aren’t worth the risk. Use efficient SEO techniques to get your site ranked higher, and stay away from anything that even looks like unethical SEO. SEO is a set of techniques used in order to attract visitors or prospective customers to your website, and the goal of a search engine is to provide high quality content to the users of the Internet. These two objectives are not in opposition, if you do SEO the way it should be done For more information on SEO and Onlne Marketing contact Urban Trendsetters today at 614-526-9981 or email info@urbantrendsetters.com.

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BUSINESS TRENDS

Building a web site for your home based business include a web site when you sign up but if starting a new business, consider either one of two options.

If you run an e-commerce business from home, don't try and build the shopping cart yourself. Use a third party product like PayPal, particularly good for selling 1) Pay someone to build your web a few products and well respected. Paysite for you. Look around you, web ment processors like PayPal take care of sites can be purchased at low cost your Data Protection requirements and these days. leave you to get on with promoting your internet business.

2) Use a Free template or paid for template. Web site designers work Third party software With a small investment, you can purfrom home too and are happy to work for low fees to get their own chase a complete shopping cart or if you are on a tight budget, you could use an It is possible to make money online, run- home business of the ground. open source e-commerce product. Either ning your business from home. But to be Make sure your web site is consistent. way if your home based business sells a able to do this, you have to have a web lot of products, why try and re-invent the site. Most people starting up a home Your customers will want to see a conwheel! based business will try and build their own, that's fine if you know what you are sistent web site layout. They don't need to know that you are working from home Paid host or free host? doing but can reflect very badly if you so a professional, well laid out easy to don't. Home based business web sites, Don't make me laugh! A years internet navigate web site is a must. Most users need to be professional looking but not hosting with your own domain name will make an impression of your site in overly flashy! seconds. The difference between a good costs less that taking someone out for dinner. If you don't make this one investlooking site and a bad looking site is a ment, then why bother starting a business potential lost sale. at home? Owning a domain adds profesSome work from home opportunities

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sionalism to your business. How many www. mysite.myinternetserviceprovidername.com web sites have you seen, that are successful online businesses?

How much does it all cost?

Hosting your new web site and fitting it out with e-commerce might cost you less than a $100 per year. This depends how many products you sell and how much of the work you are prepared to do your self. But be realistic know your limitations and know when to ask for help!

Reference point www.mingamong.com Good luck working from home.

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TECH TRENDS Marketers And Retailers Are Leaving 1.1 Trillion On The Kudos To Jesse Jackson For Hosting Diversity 2.0 Workshop in Silicon Valley — Says “Inclusion Will Lead Table By Neglecting The African-American Consumer To Growth” PRINCETON, N.J., - No stranger to general mar- Her advice to marketers "There's a good chance San Francisco, CA — Jesse Jackson, via his Rainbow PUSH Coalition organization, is making major moves in the areas of technology and diversity. The 73-year old long-time civil rights activist is hosting a Diversity 2.0 workshop in Silicon Valley, and his message is simple – inclusion.

Representatives from Google, Apple, Facebook and more than other 20 other tech companies will be on hand to elaborate on their plans to diversify their workforces. They will reportedly brainstorm strategies to increase participation of

the U.S. workers at Google and Facebook are Black. In addition, the number of Hispanics is below 5 percent at both companies.

Jackson comments, “There is much more work to be done to meet the challenge of transforming the tech industry to resemble the America it depends upon for talent and customers.”

One of the major sponsors and supporters of the event is Intel. Rosalind Hudnell, Intel’s vice president of human resources and chief diversity officer, comments, “We want to lead because we think it’s important. The ability to get great talent and build great products will be compromised if we don’t get better at this.”

And also private meetings

minorities in the industry, and set concrete goals and timetables.

Buy Why?

force.

Jackson has also reportedly privately met with and had “positive and productive dialogues” with both Microsoft CEO Satya Nadella and Apple CEO Tim Cook in the past week. He says he intends to hold tech companies more accountable for promises they have made about diversifying their work-

ket campaigns, Tynicka Battle's team served as the digital agency of record for Lady Gaga through the record-breaking social media campaigns for The Fame and The Fame Monster. Tynicka has also led digital programs for Disney, Swarovski and New Line Cinema. "Although we piloted extraordinary general market initiatives, I felt we were being typecast by winning mostly multicultural and African-American targeted campaigns."

you're doing it wrong. Check your approach. You can't just earmark 2.6% of your advertising spend on a segment that represents nearly 14.2% of the US population. If you're targeting AfricanAmericans, have you designed a campaign that appeals to the separate generations in your target?

And check your analytics. Are you utilizing the most relevant digital mediums, and ensuring appropriate social media messaging and imagery?"

African-American consumers are much more reWith Battle's new venture she says, "I'm no longer ceptive to advertising that includes positive culturshying away from that sweet spot. I've worked al themes and people of color. Battle continues, intimately with the most notable and authoritative "Marketers, corporations and retailers should feel a African-American celebrities, stakeholders, and sense of urgency and move to immediately address gatekeepers for over 14 years. It's ironic that one these deficiencies in their marketing strategies. of the most influential consumer segments is also Why? Well for starters, it's unconscionable to igthe most overlooked. That will change." Tynicka is nore us. Plus, African Americans are 80% more positioned to deliver reach to brands who seek this likely to share their favorite brands on social media crucial base. Her approach has been honed after and their projected buying power is 1.1 trillion in years of targeting the global fans of Rihanna, Kev- 2015 and 1.3 trillion in 2017. That's why." in Hart, Prince, Jamie Foxx, Alicia Keys, Black For more information visit Eyed Peas, The Michael Jackson Estate, and many http://www.tynickabattle.com . more in music and film, and multicultural awareness campaigns for PEPSI and the US Census Bureau.

“Many of these companies had an unfounded fear that we wanted to disrupt them,” he said.

“We came not to disrupt, but to build. Inclusion will lead to growth.”

Recent reports from both outside agencies and the companies themselves confirms that the technology work force is white and Asian men. Afri- For more information about Jackson’s organizacan Americans, Hispanics, and even women of tion, visit www.rainbowpush.org all ethnic backgrounds make up a very small percentage of those working for the top technology companies. For example, only 2 percent of

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REAL ESTATE TRENDS 6 Reasons Why You Should Buy Real Estate in December By: Jeanette J. Fisher.

expenses.

December and New Year's Day give you the perfect occasion to buy real estate. Not only can you pick up a bargain property from a motivated seller, you can save on your purchase

1. Home shoppers put off looking for a home because of holiday decorating, shopping, and parties.

Plus, the cold weather makes home buyers prefer to stay home; they wait for warm weather to buy real estate. Get the edge with little competition from other buyers.

2. Home sellers who didn't sell during the recent buying frenzy are worried that their home will not sell. Any seller offering their home for sale during the holiday season is motivated.

through almost any loan. Today is your best shot to buy real estate and get a great rate with the easiest qualifications.

6. Appraisers need work. Too many individuals became real estate ap3. Real estate agents need to keep praisers when there was too much their momentum going and can't af- work. It used to take a week or more ford to take too much time off. When to schedule an appraisal. We just orthe agents aren't as busy, you get bet- dered an appraisal and the appraiser ter service. Plus, they're more likely wanted to come out the same afterto take low offers seriously. Agents noon! Also, appraisal fees cost less love investors ready to buy real estate today than last month. during December.

4. Interest rates continue to creep up. Clear some time from your busy holiWho knows what the rates will rise to day schedule and go find a bargain next year? house. Make many offers. You won't get this break for another year.

5. Lenders threaten to tighten up qualifications next year. Last summer, loan officers were able to get

Things You Should Know Before You Flip A Property 1. Money is made at the buy, not the sell of your flip. When flipping a house your money is made at the purchase not at the sell of the house.

So, many times people buy a house with the intensions of making a huge profit only to find out that they could not make any money after all the renovations because the purchased price of the house was to high. When you purchase your property you need to be sure that you buy the house with enough money to make renovations, have carrying cost, and add about 5 $6,000. Now, cost is at $147,000, and that is if everything goes as planned. Profit is under 10,000 dollars. The mistake was made at the purchase at the home, not the sell.

the contact for the house you need to make sure that you have 7 days to have a inspection preformed, and if the inspection finds problems that are going to cost more money that you are willing to spend you can get out of the contract with no penalties.

3. Don't do the work yourself: - Get a contractor or several sub-contractors and have the work done quickly. You need to have you house flipped ASAP, so that you can get it on the market and get it sold. When I started flipping my brother and me did a house together, and we did all the construction. I had a construction background and figured it would save thousands, but it took us over 4 months to get the work done that a contractor could have had the work 2. Get an inspection on the home done in a month. But, we trying to Get a complete inspection done on save money on our flip did all the your property. By, spending a few work on our time off and after work, hundred dollars on this expense you and it just took to long. On our 2'nd can save thousands in problems that flip we used contractors for almost you cannot see. Foundation, Pest, everything and had the house comWood Rot, Etc... By, getting a full in- pletely flipped with a new roof, new spection you can rest assured that air conditioning, new hardwood, and you know every thing that is wrong much more in only 3 weeks. We did with the property before its to late. In not have to spend all our time work-

ing on the property and were able to spend that time looking for the next deal. This is how you get rich in real estate.

4. Place the property 1 to 2 percent below market value: If you are wanting to flip real estate and make money the object is to buy and sell the property as quickly as possible, so that you can move on to the next house. If you purchase a house and try to sell it at top dollar to make and extra couple of thousand dollars on your flip, and end up holding it for 6 months you are loosing money. Get the house on the market at a price that is going to blow the competition away, and you will sell it no matter what the market conditions. On our second house the market for selling house went down do to the housing market as a whole, and the tightening of the loans across America. We were told that you could not sell a property in this market, but we went ahead anyway and flipped our house. After 3 weeks on the market we had 3 people wanting to buy the house. Why, because we offered it at such a great deal that people wanted

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to jump on it. That is what you have to do especially if the market is slow.

5. Use a real estate agent - Do not try to sell you house on your own.

Harness the power of a real estate agent and the power of the MLS system. When you do a FSBO you are depending on people driving by your house and seeing you sign, with a real estate agent you have some one actively marketing you house to get it sold. Once again this will free up more time for you to look for more great deals. If you want to help the process I have found that craigslist and listing you house in google adwords help to, but I use these tools with the help of a agent to make sure I have all my bases covered.

We hope this article has been helpful with the basics needs of flipping a house. If you will study and learn you will make money. But, do your homework before you purchase a house, and make sure that you can pull a profit on your deal. Then, make it happen!

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HOME LIFE Getting The Most Out Of A Kitchen Remodel mind. After all, a kitchen remodel can give you one of the best returns on investment as long as you know where to save and where to spend.

with the latest color trends.

•Mix and match materials. Combining materials of different textures—such as stainless steel, concrete and reclaimed wood— I help homeowners who dislike adds warmth and visual interest. their kitchens evaluate all their Invest in a marble slab for baking options, from cabinets to counter- prep and a coordinating laminate tops. Here are a few tips for a or solid surfacing on other surfackitchen renovation that’s worth the es. This is your kitchen; get creatime and investment. tive.

For example, the 180fx® line of laminates captures the true scale and color variation of exotic, natural surfaces but at a fraction of the cost.

•Update your cabinets. While this can be a pricey endeavor, new cabinets can completely transform the look of your kitchen. No budget to replace them completely?

You can create a unique look by •Play with color. You spend a lot •Make a statement with counter- adding laminate to the fronts of of time in the kitchen and you tops. One place you can make a cabinet doors and drawers. Even want it to be an inviting, comforta- big statement is with countertops. more simple: Update them with a ble place. One way you can really The amount you spend on this coat of paint, add new hardware spice things up and show your item should account for only and you’ll be all set. true personality is with paint. Go around 10 percent of your kitchen T.V. Host James Young bold or lighten things up with your renovation budget. For this reaFor more tips on renovating and (NAPS)—According to the U.S. favorite wall color; it’s really up to son, I prefer working with Formi- getting the best bang for your Census Bureau, homeowners you and your personal style. It’s ca® brand laminate. Through the buck, visit the Knowledge section spent $130 billion on remodeling also one of the most inexpensive latest design and print technoloat www.formica.com. projects last year. If you hope to things to change down the road, gies, you can get the look of granjoin them anytime soon, there are so don’t be afraid to go outside ite and marble without breaking Mr. Young is a licensed contraca few things you’ll want to keep in your comfort zone or experiment your budget. tor, electrician and TV host.

How To Purchase Your First Home In 2015 Many first-time buyers experience obstacles on the path to homeownership, including difficulty saving for a down payment and tight credit conditions.

The Hints Consider these tips:  Find and work with an expert Realtor who knows the neighborhood. Nothing can replace (NAPSI)—The American dream of the local knowledge and real homeownership may not be as insight that professional Realhard to attain as many people tors can provide to first-time seem to fear. A few intriguing buyers as they navigate the facts and hints can help. complex home buying process.

The Facts While existing home sales have According to the Profile of Home risen recently, the National Asso- Buyers and Sellers, while most ciation of Realtors’ annual Profile home buyers in the past year beof Home Buyers and Sellers gan their home search online, 90 found that the share of first-time percent ended up purchasing their buyers recently fell to its lowest home through an agent. Realtors level (33 percent) in nearly three are not only the source of online decades. real estate data, they also use

their unparalleled local market knowledge and resources to help close the deal for buyers and sellers.

• Meet with a lender to determine how much you can afford. Last year, the median price a first-time buyer spent on a home was $169,000. Chances are, you don’t have that amount of cash lying around. That’s why 95 percent of first-time buyers who bought a home in the past year financed their purchase.



Identify your housing wish list.

Although 46 percent of firsttime buyers got a single-family home in the suburbs, you may prefer a condo in an urban environment near public transportation.

Regardless of your preferences, identifying and sharing your wish list can help your Realtor focus on the right home for you, scan listings and connect with those who represent sellers to zero in on homes for sale that meet your budget and criteria.

Find out what you can afford with a preapproval from a lender. A lender will check your credit histo- Keep this advice in mind and you ry, current debt obligations and may soon find yourself waking up other expenses to determine the in the home of your dreams. amount of money you’re qualified to borrow at a specific interest rate. Don’t forget to consider the other costs of homeownership, such as taxes, insurance and utilities.

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URBAN TRENDSETTERS ONLINE COUPONS Download & Save $$$$$ WWW.URBANTRENDSETTERS.COM To Advertise Your Coupons Call 614-526– UTS1 (8871)614-526UTS1 (8871)

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HEALTH AND WELLNESS Brain Injury: Returning Headaches A Serious Signal

(NAPSM)—Traumatic brain injury

(TBI) is a serious public health problem, reports the Centers for Disease Control and Prevention (CDC)— some 2.5 million occur a year—but knowing a few facts can help protect yourself and your family.

toms don’t show up until the person starts resuming everyday life and its demands.

What Causes TBI

Falls are the leading reason people have head injuries but they can also Silent But Deadly be due to slow-speed car accidents and sports injuries, particularly bicyA TBI is caused by a bump, blow or cling. The severity may range from jolt to the head or a penetrating head “mild,” brief change in mental status injury that disrupts the normal funcor consciousness to “severe,” an extion of the brain. tended period of unconsciousness or amnesia.

One of the most serious problems is what’s known as “talk and die synWho Gets Hurt drome.” The head injury sufferer is able to walk, talk and behave Men are more likely to have TBI hos“normally” immediately after, and pitalizations than women, and chileveryone thinks he or she is just fine. dren under 4 and adults over 65 are Then, hours later, headaches and more likely than others to be hospiirritability develop and the victim suc- talized. African Americans have a cumbs to the injury. higher death rate from brain injury than any other ethnic group; 25 perWhat To Do cent higher than for the overall population.

That’s why it’s wise to err on the side of caution and get medical help imSigns and Symptoms mediately when a head injury may be involved. In addition, all concussion Most people understand headaches victims should take a complete break follow concussions, often starting imfrom cognitive as well as physical mediately after the blow to the head activity for the first three to five days, occurs. What many do not realize, then try some light cognitive tasks however, is that these headaches and see how it goes. If headaches or can become permanent and life dizziness come back, it’s not time to threatening and may not occur immeresume activity. Stay vigilant and diately but long after a seemingly inpromptly seek medical attention if nocuous incident. headaches reappear. The headaches may indicate a brain injury but no one may have been thinking about a brain injury when the event occurred. Some head injury symp28

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DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS FITS & TRENDY MAGAZINE

HEALTH AND WELLNESS Free Samples Available of the “10-Day Green Smoothie Cleanse” Book, a #1 NY Times Bestseller that works. JJ comments, “Who can argue that a bunch of raw greens, fruits, nuts, and seeds aren’t healthy?

I’ve just made them taste good so I can help people begin to crave more nutrient -rich food, while I teach them to live healthier and make better eating choices.”

Author, J.J. Smith

Nationwide — Best-selling author, nutritionist and certified weight loss expert JJ Smith offers a free sample of her #1 NY Times Bestseller, the 10-Day Green Smoothie Cleanse book as a holiday gift to those who want to jump-start weight loss, improve their health, and get their sexy back! The 10-day green smoothie cleanse has launched a weight loss and healthy eating movement that is growing daily and dominating the book sales charts. Over 1 million pounds have been lost since the book’s release earlier this year and JJ has garnered over 250,000 fans and followers between her Facebook group and Fan Page in just a few months.

She comments, “Through the Facebook group and fan page, I realized there were thousands of other people who were craving a simple solution to cleanse their systems, lessen cravings for unhealthy foods and lose weight. This book was a labor of love written just for them.” Now you can get your free sample at: www.thankyoufromjj.com

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JJ provides free ongoing support and encouragement to all her readers through a Facebook group called “10Day Green Smoothie Cleanse” at http://ow.ly/uoKt8. She adds, “I personally welcome newcomers and answer questions, and I never have to sell anything because the results and success stories speak for themselves. We are all in this together.

They feel like my extended family.”

Those who successfully complete the 10-Day Green Smoothie Cleanse as outlined in the book will: * Lose 10‒15 pounds in 10 days * Get rid of stubborn body fat, including belly fat * Drop pounds and inches fast, without grueling workouts * Learn to live a healthier lifestyle of detoxing and healthy eating * Help the body naturally crave healthy foods so they never have to diet again For those who are ready to look slimmer, healthier, and sexier than they have in years, the 10-Day Green Smoothie Cleanse is the answer they’ve been waiting for. Get your free sample copy at: www.thankyoufromjj.com

JJ Smith is different, fresh and needed. She is not the typical, skinny weight loss “Guru” promoting a diet, body image, and a rigid approach that is seemingly out of reach for many. She has created a super healthy and fast weight loss program 29

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BEATUY AND FASHION TRENDS

Tips & Tricks

Eczema Herbal Remedy SolutionsMedicine From The Past

How To Shape An Eyebrow Don’t Be To Critical

Some herbal remedies for eczema will require that you make a paste with the herbs and then apply the paste to the affected areas. Some remedies require eating the herbs to gain the benefits from them.

Once you have your location and tools ready to go, look at yourself in the mirror. Concentrate on waxing your brows only to remove any excess hair above and below the main brow line. Don't try to reshape them, you are better off leaving that to a professional if that is what you want.

The same thing applies to plucking your eyebrows, concentrate on getting rid of any excess hairs but not so much on making changes to the overall line We know that we all have different facial of the eyebrow. shapes and features. One of the most easily changed, or enhanced, is the If your eyebrow hair is overly long you shape of your eyebrows. Your eyebrows may want to trim it. To do that, simply have their own unique shape and arch take a comb and run it through the eyeand if you want to learn how to shape brow. Stop right at the end of the hair, an eyebrow you can look no further than while there is still some hair in the the nearest mirror. comb. Leave some hair overhang the edge of the comb and clip that off. SimMany people think that to learn how to ple! shape an eyebrow also means they can completely reshape that eyebrow. In Sometimes we have eyebrows that are most cases you are much better off too thick, at least according to us. If working with what you have. that is your case you can also use the same method to make your eyebrows a This is about shaping, not re-shaping. little thinner. Just do the same steps but Try to work within the natural shape of instead of waxing or plucking the your eyebrows but just perfect it a little "excess" hair above or below the main bit. brow line, you can actually include a little bit of the main brow line.

For example, many of us will notice some "scraggly" eyebrow hairs above, One word of caution; if you get too carbelow or to the side of the main eyeried away with one brow you will have brow. For the most part, this is what to do the same thing on the other side. you want to get rid of. It's not about Make sure that when you are thinning totally remaking the shape of your eye- your eyebrows you go very slowly and brow but rather enhancing what you only take a small amount at a time. already have and removing any "overflow".

Most of us are overly critical of our own appearance. Many times people think So, the first thing you need to do is have that there is something wrong with the the proper tools handy. You can pluck shape or thickness of their eyebrows your eyebrows with tweezers or you when the eyebrows actually fit very well can use hot wax. Both methods work into the overall shape of the face. well, if you know what you are doing, it's really mostly just about preference.

If you think that you must learn how to shape an eyebrow my advice would be Next, having a lighted and magnifying to simply concentrate on shaping and mirror handy will make the process easi- not reshaping. er. This will actually help in two ways: for one thing you will (obviously) be able to see better and for another, you can take a portable magnifying mirror anywhere in your home so you can work on your eyebrows in the room that has the best natural light.

So what types of herbs are helpful in treating eczema?

Back in ancient times we didn't have the modern medicine that we have today. All people had to treat their ailments were herbal remedies. In time pharmaceuticals were created replacing many herbal remedies and these became more and more popular. At one point it was only 'new age' people that used herbal treatments.

Let's take a look at some useful herbs and in some cases a combination of herbs works well.

Aloe is one herb that is very effective for many skin conditions. Aloe is found in many moisturizing creams and works by moisturizing the skin. Dry skin is one of the symptoms of eczema and the aloe works well to counter the dry skin.

Now things are changing and people are seeking out herbal remedies again. Eczema is one condition that people look for natural treatments. There are a number of eczema herbal remedy solutions that can help to treat the symptoms of the condition.

Calendula herb is also very good when made into a cream and applied to the skin. This will soothe the skin so it is particularly good for skin that is red and inflamed. Oregon grape root and witch hazel are two other herbs that work in a similar way.

There is no cure for eczema and this is one reason that people search for eczema herbal remedy solutions. The other reason is that pharmaceutical medicines can be quite expensive for an ongoing condition. Many prescribed creams or medicines don't have much effect on eczema and even when they do it isn't long before the symptoms return.

Another good eczema herbal remedy solution is to add rosemary to your bath water. Rosemary will help stimulate circulation in the skin which will assist with healing. Oat straw is another herb that will give similar results.

Although herbal treatments are not a cure for eczema they are quite effective at treating the symptoms. Symptoms of eczema include rash, dry skin, flaking or scaly skin and itching. There are dozens of different eczema herbal remedy solutions and you may need to try a few to find one that works well for you.

There are many herbal or health stores that will sell the herbs needed for these remedies. You can also find online stores that will stock the herbs that you are looking for. There are never any shortages of the effective herbs for treating this condition.

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Chickweed or turmeric can be used in poultices and applied to the affected skin areas. This will help the skin to heal and will also relieve the pain and itching cause by eczema.

People have different triggers for their eczema and people will respond differently to treatments. A treatment that works for one person will not necessarily work for you so it is a matter of trial and error and you will soon find the right eczema herbal remedy solution that works for you.

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BEAUTY & FASHION TRENDS New York, NY — Some would say that there are no secrets to growing hair, but is this true or false? In terms of science, could there be nonmedicated natural substances and practices that really influence long hair growth?

Fortunately for those that are trying to naturally grow their hair long, scientific research proves that there are methods and substances that can assist in the growth of hair.

In M. Feaster-Ever’s new book African Hair Growth Secrets, she focuses on Black haircare and addresses the hair deficiencies of textured hair. In her book, she writes, “The hairstylists inform that many times the request for weaves are by those with shorter lengths of hair which usually are the textured Black hair clients.” She presents reasoning and remedy for the

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Spotlight

Proven Secrets to Growing African Textured Hair Long short hair issues, of textured women, with actual hair growth studies. She points out effective substances and practices that promote growth and retain textured hair. Most importantly, she provides readers with step-by-step “how to” instructions on applying natural growth substances on the hair. This book is guaranteed to present new discoveries that have been proven to benefit natural kinky hair.

yourself textured haircare guide and a must have for Black women. The book presents practices that involve ancient African hair care secrets, scientific discoveries and contemporary hair care methods for naturally textured hair.

The book is endorsed by FashionHairExpo.com and is now available in paperback and digital form online.

African Hair Growth Secrets can be found online at Amazon.com as a paThe author explains that she wrote Afri- perback and e-book. For in-person purcan Hair Growth Secrets to promote chase, the book will be available in awareness of what causes damage and stores by February 1, 2015. promotes strength in Black hair. She informs that there are so many false . For additional information, please visit claims about what makes Black hair www.fashionhairexpo.com. strong without any supportive studies.

In hopes of bringing the truth to light and demolishing myths, the author provides over 100 references including studies and testing in support of the haircare recommendations as written in the book.

African Hair Growth Secrets is a do-it-

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ARTS AND ENTERTAINMENT Black Enterprise CEO Earl "Butch" Graves, Film Life Inc. CEO Jeff Friday Join Forces To Form ABFF Ventures Multi-Platform Media and Event Brands Create Joint Venture Company To Produce the American Black Film Festival, Develop New Properties our clients and sponsors to establish and expand their engagement with the upscale, forward-thinking African American consumer audiences both our companies have served for decades."

of the award-winning business publication Black Enterprise magazine, the company also produces an expanding roster of national and custom events, including the Women of Power Summit, the Black Enterprise Entrepreneurs SumFilm Life is best known for producing mit, the Black Enterprise Golf & Tennis ABFF, a four-day event dedicated to Challenge, the 20/20 Vision Forum seshowcasing quality films by and about ries on supplier diversity, the BE Smart people of African descent. Committed to Education Symposiums, and the newly the belief that Black content creators and added ABFF and Baltimore African artists deserve the same opportunities as American Festival. Black Enterprise also their mainstream counterparts, ABFF offers digital properties, including founder Jeff Friday conceived the festi- BlackEnterprise.com, WomenofPowval in 1997 as a vehicle to promote dier.com and Black Enterprise social meversity in the film and television indus- dia platforms, as well as broadcast proptry. Today it serves as the preeminent erties such as the Women of Power and pipeline to new black talent in front of Our World with Black Enterprise nationand behind the camera, and is regarded ally syndicated television shows. as one of the leading film festivals in the world. Black Enterprise was the national media sponsor of the 2014 ABFF. The 19th annual ABFF will be held in New

Earl “Butch� Graves, CEO Black Enterprise and Jeff Friday, CEO, Film Life Inc. NEW YORK, Dec. 4, 2014 /Black Enterprise (BE) President and CEO Earl "Butch" Graves Jr. and Film Life Inc. Founder and CEO Jeff Friday are announcing a new joint venture, representing a partnership between two prominent black-owned media and event companies with powerful brands, each with legacies of showcasing the best of African American culture and achievement. Black Enterprise and Film Life Inc. have formed ABFF Ventures, an equity partnership to produce the American Black Film Festival (ABFF), the ABFF Honors (formerly the Black Movie Awards) and other events and content focused on the entertainment and film industries. ABFF Ventures will operate from Black Enterprise's Madison Avenue headquarters in New York.

"Joining with Black Enterprise represents an unprecedented opportunity to take our world-renown American Black Film Festival to another level, with a multi-media company that brings the print, television and social media reach to extend both the visibility and cultural impact of the event," says Friday. "Also, Black Enterprise's track record as a producer of top-notch national events is unparalleled in its own right."

"Our live-events business continues to expand to become a true revenue driver for our company, and for the media business in general," said CEO Butch Graves. "Bringing the American Black Film Festival into the Black Enterprise family is a significant coup for us, and will provide excellent opportunities for

York City, June 11-14, 2015.

Black Enterprise is a multi-platform media company launched 44 years ago by Founder Earl Graves Sr. as a singlemagazine publishing company serving African American entrepreneurs and professionals. Best known as the publisher

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ARTS AND ENTERTAINMENT Shonda Rhimes to Be Inducted into NAB Broadcasting Hall of Fame The Creator of Hit Series “Grey’s Anatomy” and “Scandal” Joins Ranks of TV Legends which ran on ABC for six seasons, and is the executive producer of the new ABC series “How to Get Away with Murder.”

Meia Powerhouse Shonda Rhimes

WASHINGTON-The National Association of Broadcasters (NAB) announced today that Shonda Rhimes, creator and executive producer of “Grey’s Anatomy” and “Scandal” will be inducted into the NAB Broadcasting Hall of Fame at the 2015 NAB Show Television Luncheon on Monday, April 13 in Las Vegas.

The hit ABC series “Grey’s Anatomy” chronicles the personal and professional lives of surgical residents in Seattle. “Scandal” revolves around the life and work of a professional crisis manager and her complicated relationship with an embattled White House administration. Rhimes also created the “Grey’s Anatomy” spinoff series “Private Practice,”

winner of the AFI Award, Peabody Award and NAACP Image Award for Outstanding Drama Series and also received a nomination for Outstanding Writing for a Drama Series.

Rhimes was the recipient of the 2012 “Shonda Rhimes’ creative GLAAD Golden Gate Award, 2010 talent is undeniable, and is RAINN Hope Award and a 2009 on display every Thursday GLSEN Respect Awards Honoree. night on ABC,” said NAB Additionally for “Private Practice,” President and CEO Gordon Rhimes received the Television Smith. “The characters and Academy Honors award in 2010 and storylines she creates draw 2011 as well as the Prism Award for in viewers and keep them Outstanding Writing for a Drama Secoming back for more. Her ries in 2011. hit shows serve as Exhibit A on why broadcast televi- Rhimes has twice been included in sion remains the most pop- TIME Magazine’s 100 list of the ular destination for scripted most influential people along with entertainment programFortune Magazine’s “50 Most Powerming.” ful Women in Business,” Variety’s “Power of Women” and Glamour Entering its eleventh seaMagazine’s “Women of the Year.” In son, “Grey’s Anatomy” 2013, Rhimes was appointed by Prescontinues to be hailed by ident Obama to serve as Trustee for audiences and critics. For her work the John F. Kennedy Center for the on the series, Rhimes was named the Performing Arts. In 2014, Rhimes, 2007 Television Producer of the Year along with producing partner Betsy by the Producers Guild of America. Beers, received the Directors Guild of She also received the 2006 Writers America’s prestigious Diversity Guild Award for Best New Series, Award. This marked only the fifth the 2007 Golden Globe Award for time the organization had bestowed Outstanding Television Drama, the this award. Rhimes was additionally a 2007 Lucy Award for Excellence in 2014 recipient of the W. E. B. Du Television from Women in Film, and Bois Medal from Harvard, the Sherry the NAACP Image Award for OutLansing Leadership Award from The standing Writing in a Dramatic Series Hollywood Reporter and was named from 2007-2011 in addition to the to both the 2014 New Establishment show’s five wins for Outstanding list for Vanity Fair and the New Drama Series. “Grey’s Anatomy” Guard List for the most connected also earned Rhimes Emmy nomina- women in America for Marie Claire. tions for Outstanding Drama Series and Writing for a Drama Series.

Rhimes holds a BA from Dartmouth College in English Literature and For “Scandal,” Rhimes was the 2013 Creative Writing. As director of Dart-

mouth’s Black Underground Theatre and Arts Association, her work earned her numerous awards for excellence. She received her MFA from the USC School of CinemaTelevision, where she was awarded the prestigious Gary Rosenberg Writing Fellowship. Rhimes returned to Dartmouth in June of 2014 to deliver the commencement address.

Previous NAB Broadcasting Hall of Fame television inductees include “Everybody Loves Raymond,” “American Idol,” Betty White, Garry Marshall, “Meet the Press,” Bob Newhart, “The Tonight Show,” “Saturday Night Live,” Ted Koppel, “M*A*S*H,” “60 Minutes,” “The Today Show” and “Star Trek.”

Tweet this: NAB to induct @shondarhimes - creator, @GreysABC and @ScandalABC into the Broadcasting Hall of Fame #NABShow http://ctt.ec/fTV4W+

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There is no way a person of color, with her kind of baggage, would ever get that chance. And while Palin was pilloried for her lack of intelligence, the press went easier on Dan Quayle and George W. Bush, who They fit in at the country club.

There are plenty of people in Congress who are plain stupid, such as Reps. Steve King and Louie Gohmert, but they still seem to get elected.

White men might bleat about their supposed loss of status, but they still have a firm grip on the reins

of power. (They’re just mad that they don’t have 100 percent of the pie anymore.) No matter what pseudo-news outlets such as Breitbart.com and FOX News say, the black and brown people and women are not taking over — at least not yet. According to Diversi-

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ty, Inc., 1.2 percent of Fortune 500 CEOs are black and only nine black men have ever been elected to the U.S. Senate. White men, even the mediocre, ones are doing just fine.

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Tyler Perry To Release First Ever Animated Film “Madea’s

COVER TO COVER 8 New Science Fiction Novels By Different African American Authors Add a Bizarre New Twist to Black Literature

Bam” along with Rolonda Watts (TV’s “Curious George”), Avery Kidd Waddell (Road Trip), William “Bootsy” Collins (Night at the Museum) and Cree Summer (WordGirl).

-– Speculative Fiction That Transcends Race, Space and Time –

Atlanta, GA — Tyler Perry makes his first foray into family animation with the release of Tyler Perry’s Madea’s Tough Love arriving on DVD (plus Digital) and On Demand January 20, 2015 from Lionsgate. The film will be available on Digital HD one week earlier on January 13th.

Having conquered stage and screen, Tyler Perry has now turned his attention to creating entertaining programs specifically for families to enjoy together. In Tyler Perry’s first animated film, fans of Madea can now watch all of their favorite characters including Madea, Uncle Joe and Aunt Bam in a whole new way!

Nashville, TN – The Black Science Fiction Society (BSFS), a collaboration of talented and diverse fiction authors from around the globe, has just released 8 new science fiction novels written by different African American authors. The books have already been heralded as classic stories of imagination.

The titles include Afrofuturism by Ytasha L. Womack, American Specter: The Seven Sisters by Rasheedah Prioleau, Broken Glass by Thaddeus Howze, COG by K. Ceres Wright, Conception: Volume 2 of the Darkside Trilogy by William Hayashi, Genesis a compilation edited by Jarvis Sheffield, Silenced by Nicole Givens Kurtz, and Subject 82-42 by Ronald T. Jones.

“We are thrilled to partner with Tyler Perry on the launch of Madea’s Tough Love,” said Anne Parducci, Lionsgate EVP of Marketing and Family Entertainment. “Given the tremendous success and appeal of his beloved character Madea across screen and plays for the past 15 years, we know fans and families will love to watch and laugh with Madea in her first animated movie.”

After a hilarious run-in with the law, Madea is sentenced to community service. Determined to do good for the ‘hood, Madea enlists Aunt Bam and Uncle Joe to try and save the Moms Mabley Youth Center from being shut down. With her irresistible sass and wisdom, Madea rallies the local kids to make a stand—and proves that behind her tough exterior is a whole lot of love!

Including a behind-the-scenes look at the making of the film and a sketch-to-screen storyboard comparison that show Tyler in the recording studio voicing his characters, the Tyler Perry’s Madea’s Tough Love DVD will be available for the suggested retail price of $19.98. Madea fans can get a sneak peek of the movie starting November 25 when “Introducing Tyler Perry’s Madea’s Tough Love” debuts as a special feature on Tyler Perry’s A Madea Christmas Blu-ray, DVD and Digital HD.

The larger than life Madea gets herself into even more over the top and outrageous situations – all in the name of helping children save their youth center. The comic adventure features the voice talent of Tyler Perry as “Madea” and “Uncle Joe” among others and Cassi Davis (House Of Payne) as “Aunt

not exclusive to Black People, it is for all people but with a Black focus. We welcome all races and ethnicities to sample works from our top creative minds with The Future of Fiction.

All of their books are available for purchase at www.TheFutureOfFiction.com More authors needed: Authors of speculative fiction material (science fiction, horror, and/ or fantasy) are invited to join the Black Science Fiction Society. If interested, please send an email to info@blacksciencefictionsociety.com

MARKET YOUR MASTERPIECE Advertise your Book With Website Video Email Press Release

These authors, all incredibly talented, are recognized and award-winning veteran writers. They come from different parts of the country, including New York, Chicago, and Nashville, but are working together to promote their books.

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Jarvis Sheffield, M. Ed., founder of the Black Science Fiction Society and also editor of one of the books, comments, “We have proven that by working together, we can accomplish great things.” He adds, “We think that it is essential for characters of all colors and creeds to be represented positively and fairly. Given that, this movement is

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TRENDY PALETTE Âź teaspoon vanilla extract 1 cinnamon stick 3 whole cloves Pinch cardamom Pinch nutmeg Pinch ginger

Use or serve a Joco cup this holiday season with a cheerful new take on the classic Chai Tea: Chai Tea 1 cup water 1 cup whole milk 1 Earl Grey tea bag 2 tablespoons honey

In a saucepan, bring water to a boil. Add remaining ingredients and reduce heat to low. Cover and simmer gently for 3 minutes.

Strain into 2 Joco cups and top with a pinch of nutmeg. For an extra kick, stir 1 ounce brandy into each cup.

The cups, which are also a fantastic way to take cold drinks, hot chocolate, mulled cider or other beverages on the go, are available at select retailers and at www.jococups.com/ usa.

$17 Per Person $7 for kids under 10

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TRENDY PALETTE

Bake Like a Pro for the Holidays with ChefWorthy Desserts

(NAPSI)—Get ready to up your holiday baking game with four showstopping but easy-to-prepare desserts from CanolaInfo and The Culinary Institute of America (CIA).

ducing the saturated fat content.

1 cup canola oil 11 oz dark chocolate (64% cocoa)

“These recipes are elegant, perfect for the holidays, and use professional culinary tech- 7 eggs niques that any home cook can apply,” says Scott Samuel, chef-instructor at the CIA, one 6 egg yolks of the country’s top culinary schools. ⅔ cup granulated sugar For example, to make Lemon-Grand Marnier Madeleines, a classic French cookie 2 Tbsp light brown sugar with the texture of cake, the batter sits refrigerated overnight, which both “hydrates” the ½ cup all-purpose flour flour and permits the aromatic flavors to intensify. In addition, chilled batter forms a ½ cup almond flour crust in the oven before the interior is fully baked, helping to produce a tender crumb. ¼ cup cacao nibs, finely chopped, or mini chocolate chips Each dessert is also made with heart-smart canola oil, which contains the least saturated fat and the most plant-based omega-3 fat of 1. In double boiler, add water to bottom all common culinary oils. pot and add canola oil and chocolate to top pot. Bring water in bottom pot to a boil. Turn heat to low and stir oil“Using canola oil in place of butter for baked goods and other sweets helps lighten chocolate mixture until chocolate is melted and mixture is smooth, about 4 up desserts, plus its neutral flavor and high heat tolerance means it’s extremely versatile minutes. Make sure water does not boil again. in the kitchen,” adds Samuel, who demonstrates how to prepare each recipe in step-by 2. In bowl, whisk whole eggs, egg yolks -step online videos. and sugars together until well blended.

In his Star Anise- and Orange-Infused Cano- Whisk chocolate mixture into egg mixture until thoroughly incorporated. la Ice Cream, for instance, Samuel shows how to make an infusion by warming canola oil with whole spices and orange peel strips, 3. Add all-purpose flour and almond flour into chocolate mixture and whisk until then blending it into a custard base. just combined. Fold in cacao nibs.

The recipes and videos were produced as an industry service by The Culinary Institute of 4. Brush 10 small ramekins with canola oil and scoop about 6 Tbsp cake batter America to CanolaInfo. into each ramekin. You may place filled ramekins in refrigerator or freezer for All four recipes are available at later baking but bring to room temperawww.canolainfo.org: ture before proceeding with next step.

• Lemon-Grand Marnier Madeleines • Pistachio Baklava • Molten Chocolate Cake

5. Preheat oven to 350°F. Bake for 10 minutes. Remove from oven and unmold ramekins directly onto plate. Serve warm with fresh berries and Star Anise- and Orange-Infused Canola Ice Cream (recipe available at canolainfo.org), if desired.

• Star Anise- and Orange-Infused Canola Ice Yield: 10 servings. Serving Size: 1 ramekin.

Cream.

“Canola oil works well in a variety of desserts,” Samuel adds. “Whether it’s for brushing phyllo dough in baklava, infusing mixtures with flavor or baking up a Molten Chocolate Cake, canola oil really does it all.”

Molten Chocolate Cake With all the elegance of a plated dessert and all the gooey goodness of a brownie, these individual chocolate cakes are a perfect finish to any special meal. Canola oil in place of butter produces a tender crumb while re-

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CALENDAR OF EVENTS

SAVE THE DATE FOR URBAN TRENDSETTERS EVENT PARTNERSHIPS The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY & FAST!!!!

Events Include but NOT limited to: Who’s Who Publishing Book Unveiling Receptions for Cincinnati/Dayton, Atlanta, GA other city announcement soon.

The African American Male Wellness Walk Atlanta, Detroit, Washington, DC 2015 Champions of Diversity and Careertown Network Career Fair-Columbus, OH and Atlanta, GA The 2015 Power Networking Conference –Dallas, TX The African American Film Festival-New York City The Essence Festival-New Orleans

FOR MORE INFORMATION ON ADVERTISING, SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWW.URBANTRENDSETTERS.COM /EVENTS CALL : Mykayla Bryant or Sharon S. Gordon at 614-526-8876 EMAIL: mykayla@urbantrendsetteres.com or Sharon@urbantrendsetters.com

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TRAVEL TRENDS iZania Travel Services™ Lowers the Cost of Travel to South Africa

iZania LLC has partnered with Bono Tours and Safaris to offer exclusive tours to South Africa. Together they conduct small group tours with local expertise that provide a truly unique experience.

Through a partnership with Bono Tours and Safaris in South Africa, iZania Travel Services™ has leveraged relationships built over nearly 20 years of travel to South Africa to create a rich travel experience at a cost up to 20% lower than popular travel tours. Detailed itineraries and booking information are available at http://www.iZania.com/travel.

ow do you reduce the cost of traveling 7,000 miles for a vacation? Roger Madison, founder and CEO of iZania, LLC has found the formula for reducing the cost of travel to South Africa and enriching the travel experience at the same time.

A large part of the cost of a vacation to South Africa is the air fare. However, iZania Travel Services™ found a partner who could negotiate lower costs for the local content of the tour.

son.

Robert Mashau, owner of Bono Tours and Safaris says, "All our guides can boast a National Diploma in Tourism and Conservation, and have years of experience working in Big Five environments like the world famous Kruger National Park. They will astound you with their valuable and entertaining knowledge about wildlife in the area you are visiting."

"By specializing in travel to South Africa, we are able to offer exceptional service with two annual tours in March and October," says Madi-

capital city of Pretoria, the Apartheid Museum, and a visit to Soweto -- the 9-Day South Africa, Cape Town In- largest of the townships that defined black life in South Africa. This tour ternational Jazz Festival Tour -features the Kruger National Park March 2015 Game Reserve, and the cosmopolitan This tour is a music lover's delight. delights of Johannesburg. A visit to The Festival hosts in excess of the Western Cape caps off this tour 37,000 music lovers over 2 days. with Table Mountain and Robben Tour Johannesburg, Pretoria, Capetown, Table Mountain, Western Cape Island Prison providing a breathtaking backdrop to the beauty of Cape Wine Estates, and Robben Island Town, the Mother City of South AfriPrison. Then relax at the Lagoon Beach Hotel prior to the festival. En- ca. joy the festival with us in a private lounge outside of the corporate viliZania Travel Services™ makes the lage, providing guests with great net- cost of the best kept secret in travel to working opportunities.

Africa more affordable. Discover more reasons to travel to South Africa at http://www.iZania.com/travel.

12-Day Nelson Mandela National Legacy Tour -- October 2015 This is an all-inclusive tour of the natural wonders and the modern progress of post-Apartheid South Africa.

Travelers enjoy a historical perspective based on the legacy of President Nelson Mandela that includes the

CROSSING CULTURES TRAVEL AND TOURS Vision Statement Mission Statement Commitment Statement

Julialynne Walker Owner 614.214.6277 crossingculturestt@gmail.com www.ytbtravel.com/crossingcultures Twitter: #CCTTJW 38

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Auto trends

The 2016 Toyota Mirai Could Mean The End of Oil Changes Forever

2016 Toyota Mirai Say goodbye to expensive gas and messy oil changes. If Toyota has its way, its new hydrogenpowered Mirai could revolutionize the automobile industry and save the environment.

Instead of an engine, the Mirai uses Toyota Fuel Cell Technology, has two hydrogen tanks and emits only water vapor. The car takes just three to five minutes to refuel and was designed to have a premium driving feel, similar to a Lexus. Long known for its focus on sustainability, Toyota hopes that the Mirai will reduce even more CO2 from the environment; hydrogen has the least amount of greenhouse gases and can be made from garbage, corn, and solar and wind power. The automaker has partnerships to build 19 fueling stations in California by 2016 and to roll out additional stations along the East Coast later. It’s also offering state incentives and HOV stickers to encourage local governments and consumers to get on board.

Corollas?

“The brand is built around durability, quality, reliability and safety, and those brand pillars can not be touched,” Nihar Patel,VP of North American business strategy for Toyota, told NewsOne at the L.A. Auto Show. “And it doesn’t happen simply by putting a Toyota badge on it. These folks have been slaving away on [Mirai] for well over a decade. I drove one of these cars for 15,000 miles, the Highlander version, and I would not have sat in it for even one mile if I thought it was unsafe, let alone put my family in it.”

Jim Colon, VP of African American business strategy, related the reaction to the Mirai to that of the company’s initial entry into hybrid technology.”There are a lot of people who are going to say, ‘This ain’t gonna work.’ We have a track record of proving naysayers wrong,” he said. “A lot of people called the Prius a science experiment. Well, 2 million Of course, with anything new Priuses later, it looks like the scicomes lots of questions: how far ence experiment was successwill one charge get you on a road ful.” trip? Up to 300 miles. Is the Mirai expensive? The sticker price is $57,500, but there will be incentives for early buyers and affordable leasing options. Will the Mirai hold up as well as Camrys and 39

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DIVERSITY TRENDS December Diversity Jobs Report Reveals Opportunities For Employers Seeking To Hire Women And Minorities Data suggests existing pipeline of diverse candidates can help meet demand in growing health care sector CHICAGO, - Professional Diversity Network, Inc. (Nasdaq: IPDN) released its newest Diversity Jobs Report (DJR) and Diversity Jobs Index (DJI), which includes an analysis of the nation's employment situation for women, minorities, veterans, LGBT and disabled persons for the month prior. The December report focuses on workforce diversity and best practices in the health care industry.

stand the cultural differences in various populations within our country, quickly diagnose conditions and provide patients with better overall medical care," said Star Jones, president, Professional Diversity Network. "Our goal is to help health care employers identify and hire top diverse talent to meet these needs."

Although overall unemployment is declining, joblessness for minorities is increasing nationwide. The DJI for November 2014 is 44.97, indicating a 23.87% decrease in demand for diverse talent as compared to the month priImpact of baby boomers: In spite of the recession, the health care industry or. has been a key economic driver and consistently added new jobs over the past decade. Job growth in this sector is expected to continue to accommo- A free copy of the full report is available here: http://diversityjobnews.com/ date the aging US population, namely baby boomers. wp-content/uploads/2014/12/Diversity_Jobs_Report-DEC_FINAL.pdf .

Sizeable minority pipeline: If health care employers are inclined to increase diversity hiring, data indicates there is a sufficient pipeline of qualified Hispanic and African American job seekers to help meet demand in certain occupations.

Women key to workforce: Due mostly to nursing and administrative jobs, employment in the health care labor force ranks highest among women at 74.8 percent (including education and health services).

DJR highlights:

"Diversity in the health care industry is of vital importance to better under-

11611 Old Leonard Avenue, Columbus, OH 43219

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CAREERS AND OPPORTUNITY PepsiCo Americas Beverages and the Marcus Graham Project Join Forces to Build Leaders in the Field of Marketing, Advertising and Media PepsiCo Sponsors The Marcus Graham Project's 2015 iCR8 Boot Camp ing and advertising solutions for PepsiCo U.S. beverage brands, including Aquafina, Brisk, Pepsi, Mountain Dew and Sierra Mist, as well as Beats By Dre and other startup and non-profit clients.

Lincoln Stephens, Co-Founder of the Marcus Graham

PURCHASE, N.Y -- PepsiCo Americas Beverages has announced that it will be the 2015 sponsor of the Marcus Graham Project's iCR8 boot camp, a summer-long experiential learning program that provides aspiring advertising and marketing leaders with the opportunity to gain the exposure and experience necessary to solidify careers within the industry.

As part of the program, selected boot camp participants will create a pop-up marketing agency that will provide real-world market-

PepsiCo has a long legacy of developing African American and minority marketing professionals. In fact, 2015 will mark 75 years since The Pepsi-Cola Company blazed the trail that would help change the color of corporate Project America by creating a special markets sales team focused on the African American community. "Our relationship with the Marcus Graham Project and all that it stands for in developing the next generation of leaders is a natural extension of the legacy that we will celebrate next year," said Angelique Krembs, Vice President of Marketing Activation for PepsiCo America Beverages.

community. MGP's mission is aligned with our own belief that the best way to speak to our consumers with an authentic voice is to cultivate a diverse and engaging culture within our organization," said Krembs. "We think it is wonderful that next summer – 75 years after that first Pepsi special market team was created – we'll have the opportunity to empower the next generation of marketing and advertising leaders."

Applications to the iCR8 Summer Boot Camp are due January 11, 2015 and can be found on the Marcus Graham Project website at www.marcusgrahamproject.org .

The Marcus Graham Project and PepsiCo have been on the road recruiting for the 7th edition of the iCR8 Summer Boot Camp, unlocking the imaginations of college students around the country. MGP will host a Q&A session on December 11th, so that individuals interested in learning more about the boot camp program can engage with alumni and program leaders.

#GivingTuesday as the official kick off to MGP's Capacity Building Campaign, The Boomerang Effect, which was announced at the organization's annual gala in Dallas. To date MGP has commitments of over $680,000 towards their $1.25 million goal for in 2015 with the plans to establish programming in Chicago, Los Angeles, Atlanta; transition from volunteer staff to full-time salaried staff and develop self-sustainable leadership programs and services.

Guests can tune in to the program at: www.blogtalkradio.com/ "Working with the Marcus Graham Project is MarcusgrahamProject a great way for PepsiCo to reinforce our legacy of driving engagement and fostering op- Additionally, the Marcus Graham Project portunities within the African American and PepsiCo hosted a national event on

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