February 2015

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L’Oreal & STEM for Women Page 8

FEBRUARY 2015

Honoring Andrae’ Crouch Page 11

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Celebrating Love in The Grown Zone Page 12

12th ANNIVERSARY CELEBRATION

CELEBRATING BLACK BRILLIANCE IN STEM

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Publisher’s Page Happy Anniversary Urban Trendsetters—No Experience Necessary!

Charles Richard former General Manager and convinced her into allowing me to be the media sponsor though I had not yet published my first paper. That was GOD and as they say, the rest is history.

Sharon S. Gordon Founder / Publisher sharon@urbantrendsetters.com

We have the shortest month on the calendar in which to nationally celebrate the history of African Americans or Black people, depending upon your preference or which era you are mentally residing (as long as you don’t say “colored” we’re good) , however it is the most exciting month for me. February is also the anniversary month of Urban Trendsetters. In 2003 my original plan was to launch UTS on my birthday, however God had other plans.

With the golden opportunity to be a media sponsor for the Power 107.5 Anniversary Party, I had no problem moving my date by one week. I am so glad that God had this in His plan.

Not only did it allow me to establish a relationship with one of the most recognized names in black media, Radio ONE has grown to TV ONE and beyond this relationship and our media sponsorships and relationship remains to this day. To think that it all started because I wanted a way to promote my Mary Kay. You see I was the stations Mary Kay La-

dy!

I remember going to Radio One and meeting with a great friend of mine Raye Kimberland then Marketing Director, who introduced me to

I felt we deserved and were entitled to much better. We needed, in my opinion a voice that spoke to how awesome I know us to be. I am just blessed that 12 years later you and others still agree. I realize now that even though I was told that positive My network then allowed me to news wouldn’t sell, as I look at mework with my assigned Account Rep. dia today, I see that not much has Ms. Brenda Spencer. Many of you changed. What I do know is, God that know me know Brenda Spencer knew best and February is the BEST as she is one of my dearest friends month on the calendar! and still business associate. I remember meeting Brenda while work- As we celebrate Black History this ing for another great friend and year, I wanted to focus this edition business associate Orville Lynch who on the Innovators and Inventors. is the person that gave me a chance This year we celebrate the African in media as the Beauty Editor for American scientists and engineers The Columbus Post. Once again, I that have made extraordinary contrihad no experience. I just wanted to butions to STEM and high-tech innopromote my Mary Kay. After work- vation. This year at Urban Trendseting at CP for 9 months, I decided ters our goal is to highlight these that I could be a publisher, once contributions and contributors not again, no experience. just for Black History Month but all year long. The importance of the I titled this month’s Publisher Page inventions and discoveries made by No Experience Necessary not beAfrican Americans in this country can cause I don’t think that formal edu- neither be ignored nor taken for cation and training are necessary for granted. As we look into “Our Story” success. I most certainly do. I just we see that many of our inventions don’t think that it is ALWAYS neces- were not necessarily created from sary. I just want to make a point Educated Scholars but from everythat one should also allow room for day people that did extraordinary passion, purpose, perseverance and things based on a desire to fill a our God given ability to create, what now seems simple need. dream and “think”! Sometimes great things, inventions and creaIf we do not tell “Ourstory” the tions are born out of a need to fill a truth, whole truth and nothing but desire, void or just a way to do the truth, our future generations things easier and more efficiently. may not know the importance of STEM in “Ourstory”. Blacks were the Urban Trendsetters was created be- creators of so many things that if cause I was sick and tired of being they did not exist we could not opersick and tired of news and negative ate in world as we do today. Our images in the media consistently contributions are endless. From the portraying African Americans, well I stop lights on the streets to advendon’t need to go more into that you tures in space African Americans know how we have been portrayed. have been rooted in STEM. It is im-

perative that we provide a thirst for learning in the industries of STEM for our youth if we intend for them to thrive and not merely survive in the future.

Historically and unfortunately our most beloved, intelligent and most creative African American Scientist and Inventors have not always been recognized or given credit and proper accolades for their inventions, talents and skills. At Urban Trendsetters we intend to set the records straight ALL YEAR LONG! Our goal is to provide you with all we can find on STEM. We will give you the latest news, events and scholarships available for you and your children, as well as host STEM career fairs and outreach opportunities for those that have STEM focused agendas designed for women and minorities. Please stay tuned, February is “Ourstory Month” and we wanted to celebrate a few among the many that have been instrumental in the way we live, work and play in the world today. There were many individuals to choose from however we chose to start this year long celebration with a few more unfamiliar names that you may not otherwise read about this month.

I have included one of my favorite stories “What If There Where No Black People. This is a message that everyone needs to read to their children. Maybe it will give them some ideas of their many options in the creative industries that envelope STEM. Now they can add these few visionaries to their “knowledge bank”!

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IN THIS ISSUE

Team UTS Publisher/CEO Sharon S. Gordon Editor-at-Large Lisa FreemanWilliamson V.P. Sales & Marketing Mykayla Bryant Contributing Writers Delois R. Wright Brenda Spencer

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Page 8:

L'Oreal USA, State Department Come Together to Discuss Importance of Advancing Women in STEM Fields Worldwide

Page 11: Is Enough Really Enough?

Page 12: Honoring Gospel Legend Andrae’ Crouch Page 14: Professor Launches Small Business Academy Offering a Fresh Alternative to College for African-Americans Page 18: Seven Questions To Ask Yourself Before Starting A Business

Digital Media Mykayla Bryant

Page 21: How To Purchase Your First Home in 2015

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DIVERSITY TRENDS L'Oreal USA, State Department Come Together to Discuss Importance of Advancing Women in STEM Fields Worldwide L'Oreal USA hosted the U.S. Depart- women in STEM careers with this ment of State's "Women in STEM Fields" International Visitor Leadership Program (IVLP) delegation on Friday, February 6th at its New York City headquarters for a discussion around the importance of advancing women in science, technology, engineering and mathematics (STEM) fields worldwide. The group of 18 women scientific leaders from seventeen countries joined executives from the company to learn more about L'Oreal's long-standing support for women scientists worldwide through its corporate philanthropy For Women in Science.

discussion by Leah Gutstadt, Senior

ment, especially in in the STEM fields. Specifically, the program seeks to illustrate policies, organizations and educational institutions that support the interest of women in STEM.

The L'Oreal For Women in Science program is a global program that rewards women scientists around the world at critical stages of their career. Since the program began in 1998, more than 2,200 scientists in over 110 countries have been recognized for their work in the field. Celebrating its twelfth year in the U.S., the For Women in Science program has awarded 55 post"Throughout the globe, women are doctoral women scientists more than esteemed group of international Manager, Strategic Philanthropy at achieving incredible advancements $2 million in grants. Applications Time Warner Cable, to offer partici- for the 2015 L'Oreal USA For Womin STEM, but still only make up a women scientists." pants two perspectives on how com- en in Science Fellowship are currentfraction of the overall STEM workforce," said Lauren Paige, Vice Pres- The visit to L'Oreal USA is part of a panies are championing women in ly being accepted through March 20, ident Public Affairs & Strategic Initi- State Department multi-regional pro- STEM. 2015. Additional information can be atives at L'Oreal USA. "At L'Oreal, ject to examine women's contribufound at www.lorealusa.com/ we are proud of the fact that the ma- tions to STEM through research and The State Department IVLP program forwomeninscience. jority of our scientists and innovators development, education and teachsupports the United States' global are women and are honored to dising, leadership, and public policy commitment to ensuring women and cuss our commitment to advancing formation. L'Oreal was joined in the girls are at the center of develop-

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TRENDSETTERS SPEAKS

Is Enough Really Enough?

James Clingman, Author, Columnist, Activist and Founder of BLOCKONOMICS.COM

They stand behind the microphones on stages, at press conferences, in pulpits, under the rubric of “Black Leader” or Black Spokesperson,” shouting and getting the troops “fired up and ready to go” with no roadmap, no plan, no end game, and no real strategy to accomplish our end. Then they disappear until the next crisis comes along, and we jump on their wheel-less bandwagon once again. They shout, “Enough is enough!” and we say “Yeah!”

“That’s right!” and “You tell ‘em!”

spond to it? When we change our behavior, the perpetrators’ behavior will change. But right now we are so predictable, so shallow, and so vulnerable to “Rapolutionaries” and “Maach leaders.” We are willing to walk 130 miles because we think it will change what happened in Ferguson. We are willing to drive, fly, or ride a bus to Washington to “maach,” while along the way we spend thousands of dollars to get there, stay

It’s time we hold ourselves accountable for the declaration, “Enough is How many times, especially during enough.” Do we need to be slapped or just after a tragedy like the killing just a little bit harder upside our of Eric Garner, have you heard one heads for us to act more appropriateof our “leaders” angrily say, ly in response to our mistreatment “Enough is enough”? They say it as and the myriad complaints we have if their angry rhetoric will scare the lodged? Do we need one more perperpetrators and make them stop son killed, even before we have reActivist, Bob Law mistreating us. More importantly, I solved Eric Garner’s homicide? Do believe, they use these words to stir we need just one more march on there, and eat there, only to leave no up Black folks to the point of being Washington, in New York, and now better off than we were before we willing to follow them and do what- in Cleveland, Ohio, before we truly left home. ever they tell us to do. To that I say, mean “enough is enough”?

“Enough is enough!”

Is enough really enough? I don’t Just to shout out some tired phrases think so. So what should we do to The way we have digressed over the and walk away as if we accomchange our situation and gain a few past few decades make it pretty clear plished something pragmatic is invictories along the way? Here’s one that our toothless tiger leaders, our sulting and, quite frankly, cowardly. answer: Bob Law and a group of ac“big dog” organizations, and the Bombastic rhetoric not followed by tivists in New York City have put out shallow and often meaningless ges- appropriate action is nothing but hot a call for a period of redirecting tures by our celebrities and athletes air and a waste of time and resources. Black dollars away from businesses have not taken us very far. We have Maybe that’s why many young peo- that earn tremendous profits from failed to move beyond threatening ple are so turned off by what they see Black consumers. They are calling it, rhetoric, empty promises, and no-win and hear from “leaders.”

“No Justice, No Profit.” compromises; and we are being sold out by those who would have us be- How are we going to make a real dif- In response to what he calls “a blalieve they are leading us to victory. ference in the way we are treated if 10tant disregard and depraved indifferwe don’t first change the way we re- ence to Black life by many corpora-

tions,” Law wrote, “The Black community not only suffers at the hands of the police, [we] are the primary victims of the institutionalized racism that places the entire Black community in an economic and political choke hold.”

He went on to say, “One of the most effective ways to demand justice is to turn our consumer spending into real power and begin to target and control our spending. Let’s make where we spend our dollars a political decision.

Let’s become Conscious Consumers.”

Bob Law has no soapbox, no pulpit, and no news conference with media that turn on his every word. His call, and it should be your call, says loudly and clearly that enough is truly enough, and here is what we are going to do to show we mean it this time. So what’s it going to be, New Yorkers? Another march, or some real economic and political action?

The other answer is the One Million Conscious Black Voters and Contributors. It is not merely a political effort; it is a major economic movement. If you want to see and be a part of a monumental effort and a positive solution that no one else is offering to Black people, you should join. But remember, the key word is “Conscious.” Send email to: info@iamoneofthemillion.com

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THE JOURNEY Honoring Gospel Legend Andrae’ Crouch Prophet Kim Clement, Daniel Johnson (his protégé) , Madonna, and countless others.

By Desiree M. Mondesir

Gospel great, Andraé Crouch, has gone on to glory at the age of 72. Hailed as a pioneer and one of the greatest, if not the greatest forerunners, in modern gospel music, Andraé Crouch has left an indelible mark on the industry and the world at large.

On Saturday evening, Crouch was admitted to the Northridge Hospital Medical Center after suffering a heart attack and remained until his passing Thursday afternoon, states his publicist, Brian Mayes.

Sandra Crouch, the singer’s twin-sister and co-pastor of their ministry, New Christ Memorial Church in San Fernando, CA, stated: “Today my twin brother, womb-mate and best friend went home to be with the Lord.” She goes on to say, “I tried to keep him here but God loved him best.”

Penning his first gospel song at age 14,

The late Pastor Crouch has earned 7 Grammy Awards, 6 GMA Dove awards, and other honors including a star on the Hollywood Walk of Fame and “through it all,” never wavered in his message of the gospel truth, but rather, created an opportunity to bring the gospel to mainstream audiences.

The internet and social media in particular is alight with gospel singers and listeners alike voicing their heartbreak and sharing their favorite Andraé Crouch songs from over the years.

Crouch certainly carved out a previously unoccupied niche in the gospel music industry by giving us such timeless tunes as “My Tribute” (“To God Be the Glory”), “The Blood Will Never Lose Its Power,” “Let the Church Say Amen,” “Soon and Very Soon,” and so many

others.

Pastor Donnie McClurkin stated: “Our David, our modern-day David, Pastor Andraé Crouch has had the opportunity to work with countless influen- our Psalmist, has left and gone to tial voices in the music industry at large Heaven. It won’t be the same. Let from Marvin Winans to Michael Jackthe Church say amen.” son, Cece Winans to Chaka Khan,

Kirk Franklin Says Gospel Music Losing It's Impact Since People Focused on Record Sales Kirk Franklin recently spoke about what he believes is an issue with today's gospel music while honoring legendary gospel musician and

spite his countless contributions to the gospel music industry, Franklin took to his Patheos.com blog to speak about "the greatest songwriter in the history of gospel music!"

Crouch died at age 72 on Jan. 8, after suffering a heart attack. While the gospel music community has been both mourning and celebrating Crouch's life, Franklin continued to do so in his blog.

Franklin reminisced about how people compared him to Crouch at a young age.

globe," Franklin wrote on Patheos.com.

"His pen became the sword that erased racial and cultural barriers within the birth of the JESUS MOVEMENT in the 70's. No matter your color or denomination, the soundtrack of your church life was Andrae’ Crouch."

Crouch was a seven-time Grammy Award winner with a career that spanned over five decades. While he is known for Gospel Artist, Kirk Franklin many gospel hits like "Jesus Music" and "The Blood Will Never Lose Its Power, " pastor Andrae’ Crouch. he was the choir director who led the "Even though I was a young musician choir featured in Michael Jackson's Franklin, 44, is a staple in the gospel who got his chops growing up in the "Man in the Mirror" and Madonna's music industry with his own Sirius XM black church, I was influenced by hip "Like a Prayer." radio station, Kirk Franklin's Praise, tel- hop, and R&B. But little did I know that However, Franklin insisted that gospel evision hosting gigs on The Game Show the name Andrae’ Crouch was as big as musicians are not trying to reach people Network's "The American Bible Chalmany other names in popular music, and11with their music in the way that Crouch lenge" and BET's "Sunday Best." Dehis influence was felt all of ever the did, and often just opt for lowering their

goals to sell records.

"Our music doesn't affect people the way it used to. It doesn't create movements like it did during Andrae's time," Franklin wrote. "Is it because today's worship leader is too busy trying to get the record deal, the applause, a higher church salary, and that crossover song? [The guilt is all over my hands, people!]"

He added, "Every step we take away from the cross—and the cross alone--every time we focus on sales over souls… the goal gets lower and lower."

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VALENTINES DAY SPECIAL 3 KEYS TO HEALTHY RELATIONSHIPS FOR VALENTINE’S DAY

By Zara D. Green and Alfred Edmond Jr.

Alfred Edmond, Jr and Zara Green, Co-Author are co-principals of A2Z Personal Growth Enterprises, producer of The Grown Zone discussion series, which focuses on key themes popularized via their respective social media platforms, including their @GrownZone Twitter.

If you look forward to celebrating Valentine’s Day, you likely want what just about everyone does— better, healthier relationships, whether that means healing and strengthening existing ones, or ending unhealthy, unloving relationships in order to make room for those that affirm your capacity to love and grow into your authentic best. Your ability to do so depends not on others, but on you—always.

This Valentine’s Day, make the commitment to evolve beyond doing what you have the adult right to do (despite many of those choices being unhealthy for you), to making Grown decisions that are in your best interests, to achieve healthy relationships built on a foundation of self-love.

Start by committing to these three

keys to establishing Grown, healthy relationships, from our new book, Loving In The Grown Zone: A NoNonsense Guide to Making Healthy Decisions in the Quest for Loving, Romantic Relationships of Honor, Esteem and Respect.

I Will Live—And Love—By A Standard of Self Love Grown people do not rely on others to provide the love they do not have for themselves—they graciously accept the love of others in addition to, not as a substitute for, self-love. It is critical for you to understand and accept that the foundation of all relationships in your life—romantic, as well as family, business and others— is your relationship with yourself.

To be Grown is to recognize that most of the people who claim to love you (or want to), are unqualified to do so—it is your job to teach them, after carefully determining who is worthy of the time and effort that will take. People decide how to treat you by seeing what you will allow, based on your actions. Fail to love yourself and others will follow your lead.

Grown folks understand that tolerating unacceptable behavior is accepting it, and accepting it reinforces it (even if the acceptance comes with retaliation or punishment). Make this the year you accept full responsibility for teaching others how to treat you, using how you love and care for yourself as the best example.

and responsibility to choose better for yourself, especially in your relationships, regardless of the choices you’ve made in the past (or those that people “like you” typically make).

Honoring whom you choose to be above what you used to be enables you have joy in the present and to welcome a future with potential beyond your wildest dreams. Don’t allow anyone—especially yourself—to judge you as unworthy of better.

In the Grown Zone, we often say that the three things that your former self needs most from you are acceptance, forgiveness, and compassion. These gifts to yourself are critical to your ability to enforce your standard for better treatment in relationships, so That’s why your commitment to and I Will Honor Whom I Choose To that you are not sabotaged by negacapacity for self-love is critical to tive perceptions of your own worthiBe Above What I Used To Be your ability to establish and maintain ness. As long as you feel disqualified Grown and healthy relationships.

“A half-decent man is better than no by the culture and choices of your Embrace that commitment by estab- man,” someone once told Zara. She past, you will not feel deserving of lishing and clearly communicating responded: “That’s only if you bebetter. And as long as you feel un(by your actions, not just your words) lieve that you are only half-decent.” worthy, you will continue to accept the treatment you require in every Too often, when we say that we can’t less than healthy, loving, mutually relationship—with H.E.R.: Honor, find better in relationships, what we respectful relationships. To be sure, Esteem and Respect, as your standreally mean is that we do not deserve you have the adult right to settle for ard. When Grown people firmly and better. less than what is good and healthy for resolutely establish their worth in you. But that is not Grown. Be honest their own eyes, they refuse to tolerate To have healthy relationships, you about your past, but never honor it anything less from others. Too many must reject the idea that what you more than your present and your fugive away their power when they used to be, what you’ve done, or ture. Make your past the floor, not a don’t exercise their right to better where you (or people like you) are ceiling, on what is possible for you in treatment, naively trusting others to from, somehow make you unworthy your pursuit of healthy relationships. treat them well. They volunteer to be of making better choices for your life. victims in the name of “love.” HowI Will Protect My Heart, Body, ever, despite romantic notions to the We all start out adult and messy Money and Home contrary, true love never requires (merely inexperienced with adult dethat, and self-love refuses to accept it.12 cision-making); none of that ever disContinued on page 13 qualifies you from your absolute right

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VALENTINES DAY SPECIAL Continued from page 12

You’ll do a much better job of making healthy relationship choices— and avoid or quickly recover from unhealthy ones—if you make and keep this commitment. Grown people accept total responsibility for protecting their heart (emotional safety), body (sexual health and the power of procreation), money (financial stability) and home (personal security). The protection of these should never be entrusted to

anybody who hasn’t shown and proven over time (not just promised in moments of passion or infatuation), that they are ready, willing and able to protect these things as if they were theirs (which means they must be committed to their own self-love).

To be Grown is to demand more than someone interested in picking your flowers and planting seeds; healthy, sustainable relationships of honor, esteem and respect require two adults qualified for and committed to tending the garden—sexually, financially and emotionally.

be your first love; until you fall in love with self and learn to put you first, you have no right to expect it from anybody else. That means making your body, heart, money, and home the last things you offer up in a relationship, not the first things you give up in order to get or keep one.

“It’s a very funny thing about life,” the novelist W. Somerset Maugham once said. “If you refuse to accept anything but the best, you very often get it.” The opposite is also true: “The minute you settle for less than you deserve,” says newspaper columnist Maureen Dowd, “you get even less than you settled for.”

You could be a brand new Bentley still sitting on the showroom floor, but if you make yourself as available as an Oldsmobile in a used car lot, you’ll be treated accordingly. Grown people set their own worth—they never surrender that responsibility to others. The love you accept from others will never exceed the love you require of yourself. Want better love?

Know that you are worthy of it. Love you better, and then accept nothing less from anyone else.

Excerpted from Loving In The Grown Zone: A No-Nonsense Guide The reason people surrender access to Making Healthy Decisions in the to their bodies, home, money and Quest for Loving, Romantic Relaheart so easily to others is because For better love and healthy relation- tionships of Honor, Esteem and Resociety tells us we should (anything ships, stop settling. This applies to spect by Zara D. Green and Alfred for “love”), and because often Valentine’s Day, and every other A. Edmond Jr. (Balboa Press). Learn they’ve never truly taken ownership day. The most valuable and precious more about the book at Lovof these for themselves. You need to things are cheapened by easy access. ingInTheGrownZone.com.

SENIOR TRENDS Boomers Pursue Business Ownership Over Retirement

FAMILY TRENDS Did You Know The Affordable Care Act Can Affect Your Taxes?

respondents cited not being ready to retire or Let The Experts Help (For Free!) coming out of retirement as their primary reason. For others, dissatisfaction with the corporate lifestyle or position, or fulfilling a lifelong entrepreneurial dream, drove the change.

Many of these entrepreneurs started their “encore” career with the help of a financing option called ROBS, or Rollovers as Busi(NAPSI)—Small businesses create jobs, ness Startups. ROBS let prospective busihelp sustain communities and are a driving ness owners leverage existing retirement (NAPSI)—Jackson Hewitt Tax Service® and force behind the U.S. economy. What you assets to finance a business or purchase a GetInsured, a leading health insurance online may not know is that many take the leap to franchise free of tax penalties. ROBS can marketplace, are joining forces for a second business ownership as an alternative to tradi- also be used with traditional funding opyear to help consumers understand how the tional retirement. tions, such as SBA loans, for supplemental Affordable Care Act (ACA) may impact In fact, 62.2 percent of almost 1,000 small- financing. them. By answering a few simple questions business clients surveyed by Guidant Finan- For many who have trouble securing necesduring the tax interview, clients will undercial are 50 or older, with the highest percent- sary business financing, ROBS can help stand if they qualify for money-saving tax age of new entrepreneurs between the ages make the startup dream a reality, and can be credits, and with the help of GetInsured, can of 51 and 58. especially attractive to those who have spent enroll in a health insurance plan that fits Why are many baby boomers leaving corpo- a number of years in a corporate setting actheir budget. rate America—or postponing retirement— quiring the assets and expertise to make their13 and turning to business startups? According startup a success.

Research by Kaiser Health shows that 90 to the survey, approximately 10 percent of

percent of Americans are unaware of when open enrollment is, and many aren’t aware there’s a tax penalty for being uninsured or that they may qualify for money-saving tax credits to help them pay for health coverage.

“Open enrollment began November 15th and there is still a lot of confusion among Americans about the ACA and how it will actually impact them,” said Chini Krishnan, cofounder and CEO of GetInsured.

In order to avoid a tax penalty, you must buy health insurance before open enrollment closes on February 15, 2015. The tax penalty for remaining uninsured is $325 per adult or up to 2 percent of your income—whichever is greater—and $162.50 per uninsured child.

But thanks to tax credits, health insurance may be more affordable than expected.

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YOUNG & TRENDY Professor Launches Small Business Academy Offering a Fresh Alternative to College for African-Americans training program, is the main method used to The Small Business Academy program is an assist individuals with their personal quests approved Federal Economic Development Authority (EDA) program that hundreds of to own a sustainable enterprise. students have graduated from within a few Small Business Academy additionally offers short years of the program’s existence. Stusmall business coaching and consulting only dent ages range from 19 to 70, and have included married couples, military veterans, Professor Devin-Robinson to current or past students of the academy. convicted felons, and persons with only Robinson went on to say, “Research says, Atlanta, GA –- Atlanta-based Urban Busi- the average age that African-Americans de- business ideas. Classes include lessons on ness Institute 21st Century Marketing, Globalization, Idea cide to take serious steps towards business (www.UrbanBusinessInstitute.com) assists ownership is 56. Meanwhile, statistics show Materialization, Funding Your Business aspiring entrepreneurs to successfully Quickly, Competitive Advantages and much that most successful small businesses are achieve their dreams of business ownership. started by entrepreneurs when they are bemore. tween the age of 28 and 42. Based on these “With 80% of businesses failing within 5 statistics, Blacks are simply taking their The unique trait of the program is that stuyears, the numbers are much higher for Afri- steps 14 years late! Since success in business dents can enroll without transcripts or a high can-Americans,” said founder, entrepreneur, takes endurance to bring groundbreaking school diploma. Upon graduation, students investor and professor, Devin Robinson. change to the market, a key element many will receive a certificate in Small Business Urban Business Institute’s (UBI) Small older people often don’t have, many black- Ownership, a business plan draft plus the top Business Academy, a 12-month intense student of each class gets a check for $5,000 owned businesses tend to fail.”

to go towards their business idea. In some cases, other students receive an investment in their business.

Students learn ideological lessons like how to develop a product, how to turn their ideas into thriving businesses, how to keep their competitors up at night, how to ensure they don’t subliminally become a slave to their business and more. Additionally, some of the structured things they learn are how to setup the business the right way that suits them, how to get government contracts, how to manage cash flow, how to employ the right people, proper customer service etiquette, entering new markets, etc. One of the academy’s main objectives is to get students to earn at least $1,000,000 in annual revenues.

EDUCATION TRENDS

Keeping Kids Connected During Long Winter Days tive, productive choice for kids of all ages.

Unfortunately, about 30 percent of Americans, many of whom live below the poverty line, don’t have Internet access in their homes. To help, Comcast is offering a low-cost broadband adoption program called Internet Essentials.

Here are a few cool sites: • Khan Academy (khanacademy.org): Get a personalized experience in math, biology, economics, computer science, art history and more.

• PBS Kids (pbskids.org): Find learning games associated with your favorite PBS Kids characters such as Clifford, CuriInternet Essentials offers families with at ous George and The Cat in the Hat. least one child eligible for the National • FunBrain (funbrain.com): Access a ton (NAPSI)—There’s good news for parents School Lunch Program Internet for of activities; read books and comics; and looking for a positive way to keep their $9.95 a month; the option to buy a lap- play Mad Libs, math baseball and tic-tac kids entertained when there is no school. top or desktop computer for less than -toe.

There is an affordable way to keep kids $150; and access to digital literacy train- Plus, the whole family can use the Interconnected to the Internet. ing online, in person or in print. net at home this winter to stay in touch With a service such as this, kids can with loved ones, search for new healthy From snow days to holiday breaks, kids connect to fun online educational activi- recipes to start the year off right, fill out will be off from school often over the ties for free while they are off from tax returns and apply for financial aid. next few months. And with the inclem- school, and they can keep up with their ent weather, this means they are inside, assignments and stay connected to So far, more than 350,000 families, or itching for something to do. Instead of teachers and classmates. This way, they about 1.4 million Americans, have been watching TV or fighting with siblings, are not only keeping busy, but they are 14connected to the power of the Internet using the Internet can be a more interac- learning. through Internet Essentials. There is also

a new amnesty program for families that would qualify for the program but have a past due balance. If they meet all other eligibility criteria, Comcast will offer amnesty for a bill that is more than one year old in order for that family to be eligible.

To learn more or apply, visit www.InternetEssentials.com or call 1855-846-8376. For Spanish, visit www.InternetBasico.com or call 1-855765-6995.

Educators and third parties can visit www.InternetEssentials.com/Partner.

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EDUCATION TRENDS 2015 Steve Harvey/ Coca-Cola Pay It Forward Scholarship Program Now Open 2012, the popular talk show host and best-selling author has been providing this opportunity.

Partnering with the Coca-Cola Pay It Forward program builds on Harvey’s long-term commitment to mentoring youth. His foundation has long hosted mentoring camps for young AfricanSteve Harvey partners with Coca-Cola American men. The camps promote once again for the Pay It Forward Scholeducational enrichment, one-on-one arship Program mentoring and global service initiatives.

Each year, the program impacts 100 Nationwide — The Coca-Cola Pay It youth in five cities across the country.

Forward Scholarship Program offers scholarship awards and once-in-aWinning students will get to participate lifetime apprenticeship experiences to in an apprenticeship allowing them to African American youth looking to pave help with the Steve Harvey Mentoring the way for their futures. The program is Program, including working with memunder the umbrella of the Steve and bers of Steve Harvey’s team and learnMarjorie Harvey Foundation, and since ing what it takes to run the Steve Harvey

Morning Show and Family Feud. They also get an opportunity to meet and be mentored by Steve Harvey himself. The winning student will also be awarded a scholarship to help pay for college tuition.

The program is open to both teens and young adults between the ages of 16-21.

Nominators must be 16 years of age or older. Eligible youth also may nominate themselves. Winners will be selected and contacted within two months after the deadline.

The deadline to apply is March 31, 2015.

For more details and/to apply, visit: www.scholarshipsonline.org/2014/01/cocacola-pay-it-forward-scholarshipprogram.html

888-885-5552 BUSINESS TRENDS

Oprah Used to Be The World's Richest Black Women... Until This Woman Came Along! oness named Folorunsho Alakija.

How Folorunsho accumulated her wealth It certainly helped that Folorunsho Who is she?

Folorunsho Alakija is was born into a wealthy family in a Nigerian billionaire Nigeria. But her career began as a oil tycoon, a fashion secretary at the International Merdesigner and a philan- chant Bank of Nigeria. She then studthropist. The 62-year- ied fashion design in England and old is reported to be later returned to Nigeria to open her worth at least $3.3 bil- business called Supreme Stitches lion, including real which designed and sold high-end Time Magazine has recently reported estate worth over $100 million and a Nigerian clothing to upscale women. that Oprah Winfrey is no longer the $46 million private jet. All in all, she But most of her money was made in richest black woman in the world. is worth about $300 million more oil exploration. With no expertise in She has been unseated by an oil bar- than Oprah. running an oil field, she applied for and received an Oil Prospecting LiFolorunsho Alakija is a Nigerian billionaire oil tycoon and Billionaire 15cense (OPL) to explore for oil on a 617,000 acre block.

Folorunsho had many qualities that led to her success, including intelligence, good business acumen, and the courage to fight for what was hers, including taking on the Nigerian government who wanted a 50 percent stake in her lucrative oil field.

Read more about Folorunsho at www.time.com/3649223/richestblack-woman-folorunsho-alakijaoprah-winfrey-nigeria/

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Celebrating the innovators and inventor in stem (Science, Techn

Dr. Shirley Jackson

Bessie Blount

Among the many STEM inventions that have made our world a better place are a few made possible by the research of a trailblazing woman named Dr. Shirley Jackson. She conducted breakthrough basic scientific research that enabled others to invent and improve technologies like the portable fax, touch tone telephone, solar cells, fiber optic cables, and the technology behind caller ID and call waiting. In other words, you probably wouldn’t be reading this now without her research. #STEM #RoleModel Bessie Blount was an African American woman who led a life that was dedicated to helping those in need. She was a physical therapist and an inventor of apparatus that was designed to help the amputees that suffered permanent injuries in World War II. Bessie Blount has been called a “savior of the handicapped” for her invention that allowed World War II disabled veterans to feed themselves, and for her unique method of teaching them to write again. #STEM #RoleModel Dr, Patricia Bath is an American ophthalmologist, inventor and academic. She was the 1st woman/Black woman on the staff of the Jules Stein Eye Institute, to be elected to the honorary staff of the UCLA Medical Center (after her retirement), and the 1st Black woman doctor to receive a patent (she holds four) for medical purpose. Her Laserphaco Probe is used to treat cataracts. #women minority #blackhistory #Medicine #inventor #stem

Dr. Patricia Bath

Aprille Ericsson

Born and raised in Brooklyn, N.Y, M.I.T graduate Aprille Ericsson was the first female (and the first African American female) to receive a Ph. D in mechanical engineering from Howard University and the first African American female to receive a Ph. D in engineering at the NASA Goddard Space Flight Center. Ericsson has won many awards, including the 1997 “Women in Science and Engineering” 16 award. #women #Minority #STEM #blackhistory

This is a story of a little boy name Theo, who woke up one morning and asked his mother, "Mom, what if there were no Black people in the world?" Well, his mother thought about that for a moment, and then said, "Son, follow me around today and let's just see what it would be like if there were no Black people in the world." Mom said, "Now go get dressed, and we will get started."

Theo ran to his room to put on his clothes and shoes. His mother took one look at him and said, "Theo, where are your shoes? And those clothes are all wrinkled, son. I must iron them." However, when she reached for the ironing board, it was no longer there.

You see Sarah Boone, a black woman, invented the ironing board, and Jan E. Matzelinger, a black man, invented the shoe lasting machine.

"Oh well," she said, "please go and do something to your hair." Theo ran in his room to comb his hair, but the comb was not there. You see, Walter Sammons, a black man, invented the comb.

Theo decided to just brush his hair, but the brush was gone. You see Lydia O. New man, a black female, invented the brush.

Well, this was a sight: no shoes, wrinkled clothes, hair a mess. Even Mom's hair, without the hair care inventions of Madam C. Walker, well, you get the picture.

Mom told Theo, "Let's do our chores around the house and then take a trip to the grocery store." Theo's job was to sweep the floor. He swept and swept and swept.

When he reached for the dustpan, it was not there. You see, Lloyd P. Ray, a black man, invented the dustpan.

So he swept his pile of dirt over in the corner and left it there. He then decided to mop the floor, but the mop was gone. You see, Thomas W. Stewart, a black man, invented the mop. Theo yelled to his Mom, "Mom, I'm not having any luck."

"Well, son," she said, "Let me finish washing these clothes, and we will prepare a list for the grocery store." When the wash finished, she went to place the clothes in the dryer, but it was not there. You see, George T. Samon, a black man, invented th clothes dryer.

Mom asked Theo to go get a pencil and some paper to prepare their list for the mar ket. So, Theo ran for the paper and pencil but noticed the pencil lead was broken.

Well, he was out of luck because John Love, a black man, invented the pencil sharpener.

Mom reached for a pen, but it was not there because William Purvis, a black man, invented the fountain pen.

As a matter of fact, Lee Burridge invented the typewriting machine and W. A Lovette the advanced printing press. Theo and his mother decided just to

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nology, Engineering & Math) - WHAT IF THERE WERE NO BLACK PEOPLE?

On March 3, 1821, Thomas Jennings became the first African American to receive a patent. As the Well, when Theo opened the door, he noticed the grass was as high as he was tall. owner of a New York dry-cleaning business, JenYou see, John Burr, a black man, invented the lawn mower. They made their way m over to the car and found that it just wouldn't go. You see, Richard Spikes, a black nings invented and patented a new process for cleaning clothing. Jennings used the money he man, invented the automatic gearshift, and Joseph Gammel invented the supercharge system for internal combustion engines. They also noticed that the few cars earned with his invention to buy his family out of slavery. Active as an abolitionist, Jennings pubthat were moving were running into each other and having wrecks because there were no traffic signals. You see, Garrett A. Morgan, a black man invented the traffic lished petitions that advocated the end of slavo light. ery in New York.

Thomas Jennings head out to the market.

Well, it was getting late, so they walked to the market, got their groceries, and returned home. Just when they were about to put away the milk, eggs, and butter, they noticed the refrigerator was gone. You see John Standard, a black man, invent- Ernest E. Just was a pioneering African American biologist, academic, and science writer. ed the refrigerator. So, they just left the food on the counter.

Just’s primary legacy is his recognition of the fundamental role of the cell surface in the deBy this time, Theo noticed he was getting mighty cold. Mom went to turn up the heat, and what do you know? Alice Parker, a black female, invented the heating fur- velopment of organisms. #minority #STEM nace. Even in the summertime, they would have been out of luck because Frederick #biology #rolemodel #blackhistory

w- Jones, a black man, invented the air conditioner.

It was almost time for Theo's father to arrive home. He usually takes the bus, but there was no bus, because its precursor was the electric trolley, invented by another black man, Elbert R. Robinson.

Ernest E. Just Dr. Guion Stewart “Guy” Bluford Jr. is

He usually takes the elevator from his office on the 20th floor, but there was no ele- an engineer, NASA astronaut, and the vator because Alexander Miles, a black man, invented the elevator. first African American in space. He par-

ticipated in four Space Shuttle flights

He also usually dropped off the office mail at a near by mailbox, but it was no longer there because Philip Downing, a black man, invented the letter drop mailbox, and between 1983 and 1992. Bluford’s class of astronauts from 1978 included two William Barry invented the postmarking and canceling machine.

other African Americans: Rob McNair Theo and his mother sat at the kitchen table with their heads in their hands. When (who later died on the space shuttle the father arrived, he asked, "Why are you sitting in the dark?" Why? Because Lew- challenger in 1986) and Fred Gregory is Howard Latimer, a black man, invented the filament within the light bulb. (who after flying in space, went on to n he Theo quickly learned more about what it would be like if there were no black people become a NASA deputy administrator.) #STEM #blackhistory #rolemodels

Dr. Guion Stewart “Guy” Bluford Jr.

in the world, especially if he were ever sick and needed blood. Dr. Charles Drew, a black scientist, found a way to preserve and store blood, which led to his starting r- the world's first blood bank.

African American inventor Elijah McCoy was born in Canada on May 2, 1844, the son of esWell, what if a family member had to have heart surgery? This would not have been caped slaves. During his lifetime McCoy repossible without Dr. Daniel Hale Williams, a black doctor, who performed the first ceived 57 patents for devices, which improved open-heart surgery. versions of his automatic lubrication process.

The high quality of McCoy’s inventions gained So, if you ever wonder, like Theo, where would we be without black people? Well, such notoriety that the phrase “the Real it's pretty plain to see. We would still be in the DARK! McCoy” A. 17 was coined to distinguish his inventions from cheap imitations.

Elijah McCoy

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BUSINESS TRENDS

Seven Questions To Ask Yourself Before Starting A Business NAPSI)—People start businesses fears, and your actions louder than every day. Life is full of opportuni- your words.” ties, and pursuing the American Dream of business ownership is one of them. But ask yourself—do you personally have what it takes to run a business?

“When you start a business, your head, heart and gut need to be in it,” said Diane Emo, author and former small-business owner, now with Coverall North America, Inc. “I believe a lot of people have what it takes but something holds them back.”

Despite the fear factor, people are doing it. According to the May 2014 Wells Fargo/Gallup Small Business Index, 84 percent of small-business owners said they would do it over again. Key reasons included independence, pride and flexibility. Key challenges were finding customers, managing cash flow, and financing.

Do you have what it takes to start a business? Ask yourself seven serious questions.

1. Are my dreams bigger than my fears?

Many people have ideas that could be great but they fail to take action.

Entrepreneurs arise when they fix the gap between a problem and a solution—even if the rest of us could not see the need...Facebook, Google and Spanx. Taking no action is safe and familiar. Taking action and starting a business is risky and unknown. Business owners make things happen.

“Let your dreams be bigger than your

4. Do I need steady cash flow?

While many of us like to believe we are risk takers, be honest with yourself about your tolerance for erratic income.

When cash flow is steady, you can count on revenue coming in and expenses paid out.

But when your business has negative 2. Am I a perfectionist?

When you’re running a business, per- cash flow, the financial and emotionfect rarely happens. You will have to al stress can shut you down. Run take actions and make decisions through “what if” scenarios and crewithout knowing all the facts— ate a realistic business plan that always moving forward and being matches your skill set, risk profile smart. No one has a crystal ball. and personal life.

Overanalyzing can result in perpetual dreaming.

What if your cash doesn’t cover your expenses? What if you aren’t able to find customers as quickly as you 3. Do I expect pay for every hour thought? What if customers don’t worked?

Employees look at money as pay for pay on time? Plan your safety net hours worked. Business owners view now. money as profit. They see their business as an investment, not a job. For 5. Can I sell? example, if an employee makes $20 Do you like to sell? A lot of people an hour and works eight hours, that’s say no. They may have a negative $160, right? But what if you own a perception of people who sell for a restaurant? Your profit depends on living, or are afraid of rejection. how many people you served, what When you’re proud of your business, they ordered, labor, advertising, you will want to tell everyone about overhead. Business owners look at it. Selling is about building relationeight hours as opportunity to create ships and delivering what you promprofit.

18ise. If you don’t sell, you don’t grow.

6. Do I take criticism personally?

It’s human nature to protect our ego.

So when your customer calls to complain, there are things you might want to say (use your imagination), but only if you plan to lose a customer. If criticism kills you emotionally, then you’ll need to think seriously about how you will react to customers. Pointing fingers at others and playing the blame game won’t work.

You know what they say about pointing a finger at someone else? There are three fingers pointing right back at you. As a business owner, change your mind-set from “He’s wrong and I don’t need to take this from him” to “This is a business problem that I need to solve.” It’s not personal, it’s business.

7. Am I willing to give up my free time?

When you’re the boss you have a lot of flexibility, but the responsibilities and financial importance of success are greater. As a business owner you will need to make sacrifices and work hard to maintain personal relationships, a healthy lifestyle and a reasonable balance between work demands and real life. Become an expert at quick prioritization, decision making and delegation. Always focus on what’s most important.

Since 1985, Coverall has helped more than 8,000 people become independent franchised business owners. To learn more, visit www.coverall.com/ownyourfuture.

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Changing Women’s Lives

Christa Payne Area Manager 614-778-1958 christapayne@aol.com Undercoverwear.com/christapayne

Call me to book your Special

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REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWW.URBANTRENDSETTERS.COM /UTS BIZ LIST SELL YOUR STUFF UTS Classifieds All print classified ad will get FREE placement online.

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19 Send your us your photo and brief introduction to Sharon@urbantrendsetters.com Subject: Business Spotlight

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TECH TRENDS

Four Proven Ways To Attract Today’s Tech-Savvy Consumers (NAPSI)—Perhaps the top trend affect-

employees can work across multiple connected. Savvy small businesses use platforms, studies have shown, there’s a cloud-based communications tools such 30 to 40 percent increase in productivity. as Microsoft Lync and OneDrive to connect, coordinate and collaborate with customers, suppliers and employees Embrace Security Basics Consumers expect their information to through the latest cloud-optimized debe secure. When it comes to cyber atvices. In a Forrester study, 65 percent of Having modern technology can be a tacks, no business is too small to be tar- small businesses that use smartphones to business differentiator. Upgraded techgeted, and sometimes, the biggest threats do business do so to collaborate with nology sharpens your competitive edge Adapt to a Mobile-First, Cloud-First aren’t from hackers, phishers or viruses. colleagues during customer interactions. in ways you may not have considered.

They’re from everyday, lax business World Here are four proven ways to attract new habits and accidents such as losing deLearn More customers and stay relevant in today’s With the prevalence of smartphones and vices, choosing weak passwords, and e- For further facts, tips and trends about digital age. the demand to be always connected, mailing sensitive data and files. With a technology and business, go to businesses need to adopt a mobile-first, business technology suite such as Office www.aka.ms/modernbizmyths. cloud-first technology strategy. Con365, up-to-date spam and virus protecInvest in Technology sistent, up-to-date technology lets busi- tion is built in to protect your important Investing in your future success often nesses optimize responsiveness and business information. means being current with the latest tech- maintain a customer service edge. The nology. In fact, customers expect it. Six- experience for employees becomes Build Long-Term Relationships ty-two percent of consumers said they seamless, so they can be more producare likely to become a repeat customer tive and focus on important tasks. When Winning customers today means staying ing businesses today is the accelerated adoption of digital technology by consumers. In fact, two-thirds of Americans own smartphones, spending 60 hours per week consuming content on them.

of a business that uses modern technology. There is a myth that enterprise-grade technology requires a significant investment. The reality is that today’s cloudbased technology is much more agile and flexible, oftentimes requiring much less investment and downtime due to potential on-premise hardware issues.

Why would it be a good idea to outsource to an SEO consultant?

A skilled web designer can create an unforgettable page that can serve every need that you can dream of. However web designers may not necessarily have any skill with SEO. An SEO consultant will know how to get your page seen and seen often. Let’s cover a few reasons why you may consider doing this.

One is that an SEO consultant devotes all of their energies and resources into learning their craft. Their skills are specifically used for website rankings.

They can work with your design team from the ground up to make sure that your website not only makes maximum use of SEO techniques but also to save you time and therefore money in the long run by making sure it is done right the first time. This by itself will save you not only time but costly redesigning later.

Another reason is that you ant your web

design team to focus their energies on designing the site. By bringing an SEO consultant in you can have two specialists concentrate on what they know how to do best. An SEO consultant is going to take their bag of tricks and essentially arm your website and engage in a battle of wits with the search engines and their ranking algorithms.

The web designer only needs to worry about overcoming technical problems.

They focus on first making the site work and then making it work well. They will make site not only work for you but also to get it to work beyond what you originally needed it for.

The SEO consultant must continually improve their skills because they are not just getting your site ranked well today but continually get it ranked well. You need both of these specialists to work for20 you. Together they can give you what

GET YOUR SITE STATS CALL UTS AT 888-885-5552

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REAL ESTATE TRENDS How To Purchase Your First Home in 2015 and Sellers found that the share of firsttime buyers recently fell to its lowest level (33 percent) in nearly three decades.

Many first-time buyers experience obstacles on the path to homeownership, including difficulty saving for a down payment and tight credit conditions.

Thinking of purchasing a home in 2015?

A few intriguing facts and hints can help.

in the past year began their home search online, 90 percent ended up purchasing their home through an agent. Realtors are not only the source of online real estate data, they also use their unparalleled local market knowledge and resources to help close the deal for buyers and sellers.

 

The Hints Consider these tips:

The American dream of homeownership may not be as hard to attain as many people seem to fear. A few intriguing facts and hints can help.

check your credit history, current debt obligations and other expenses to determine the amount of money you’re qualified to borrow at a specific interest rate.

Don’t forget to consider the other costs of homeownership, such as taxes, insurance and utilities.

Meet with a lender to determine how much you can afford. Last year, the median price a first-time buyer spent on a home was $169,000. Chances are, you don’t have that amount of cash lying around. That’s why 95 percent of first-time buyers who bought a home in the past year financed their purchase.

• Find and work with an expert Realtor who knows the neighborhood.

Nothing can replace the local knowledge and real insight that professional Realtors can provide to first-time buyers as they navigate the complex home buying The Facts While existing home sales have risen process.  recently, the National Association of According to the Profile of Home Buy- Find out what you can afford with a preRealtors’ annual Profile of Home Buyers ers and Sellers, while most home buyers approval from a lender. A lender will

Identify your housing wish list.

Although 46 percent of first-time buyers got a single-family home in the suburbs, you may prefer a condo in an urban environment near public transportation.

Regardless of your preferences, identifying and sharing your wish list can help your Realtor focus on the right home for you, scan listings and connect with those who represent sellers to zero in on homes for sale that meet your budget and criteria.

HOME & STYLE TRENDS HOME HINTS: Choose Spray Foam For Lower Energy Bills And A Cozier Home This Winter With the chill of winter settled in across much of the country, keeping homes warm while also maintaining manageable energy bills is a major concern for homeowners.

Installing spray polyurethane foam (SPF) insulation may ease these concerns.

Keep home warm while also maintain energy bills with insulation foam

is so effective because it is applied as a liquid and then expands into foam insulation and air sealant, which keeps cold air out by sealing cracks, seams and joints. Because of added insulation and less heat loss due to drafts and cracks, less energy may be needed for heating during the cold winter months.

Other benefits of SPF insulation include:

pollen and dust outside.

• SPF insulation in walls and attics can help minimize noise by reducing both high- and low-frequency noise.

It is always recommended to hire a professional installer when using SPF to insulate and air-seal exterior walls, attics, crawl spaces and basements.

SPF offers a continuous To learn more about SPF’s benefits, seal for your home that in • By reducing air leaks, SPF can im- visit www.whysprayfoam.org. addition to providing a prove moisture control to help reduce layer of insulation can mold and mildew formation. help prevent drafts and offers improved control 21• Sealing gaps with SPF provides a of indoor temperatures. It barrier to the exterior and helps keep

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HEALTH AND WELLNESS Top 10 Pantry Essentials for Fast, Healthful Cooking (NAPSI)—Stock your kitchen with these 2. Vinegar—The acid in vinegar, in-

isn’t just for baked goods. Use a touch to meal. help caramelize foods and bring out the natural sweetness in vegetables.

9. Quick Protein—Canned or dried beans and lentils as well as canned salm6. Whole Wheat Flour—Essential for on and tuna are excellent pantry staples: “Keeping healthy foods on hand is one baking, flour is also useful for thicken- nutritious, affordable and versatile. Toss of the easiest ways to get started with a ing sauces, binding veggie pancakes and them into salads, mix with whole grains healthy eating plan,” said registered die- 3. Peanut Butter—An inexpensive more. The white whole wheat variety or mash them into burgers. titian Sarah-Jane Bedwell, author of source of protein, peanut butter is a can be a great way to add extra whole “Schedule Me Skinny.” healthful addition to baked goods. It’s grains but maintain a light texture.

10. Canned Tomatoes—Essential for also a quick base for Asian-style peanut sauces, soups and stews, canned toma1. Canola Oil—This kitchen workhorse sauce on noodles or meat.

7. Basic Spices—No need to buy a toes are faster (and, at most times of the is one of the most healthful cooking oils whole rack’s worth of spices. For most year, tastier) to use than peeling, seeding available and excellent for almost any 4. Lower—Sodium Chicken or Vegeta- dishes, you’ll be good to go with pepper, and chopping your own. Select those kind of recipe. It contains the least satu- ble Broth—Boost flavor by using broth cinnamon, cumin, chili powder, garlic that are lower in sodium. rated fat and most plant-based omega-3 for homemade soup in a flash, whole flakes, thyme and an Italian herb blend. fat of all common cooking oils, plus its grains or a braised dish. Store-bought “These are ingredients I reach for again neutral flavor and light texture work broth tends to be higher in salt, so look 8. Whole Grains—Brown rice, whole and again,” Bedwell added. “With a well well with many different dishes and for the lower-sodium varieties. grain pasta, oats, barley and quinoa are -stocked pantry and a little bit of plancooking styles. packed with nutrition and nicely filling. ning, it’s truly possible to prepare 5. Honey or Brown Sugar—Sweetener Keep them on hand to round out any healthy meals in minutes.” basic building blocks for a wide variety of good-for-you recipes that are quick and easy to create.

cluding white wine, red wine or balsamic, brightens and balances flavors. It’s key to salad vinaigrette, and a splash can add depth and sweetness to soups and sautés.

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Salmon and Quinoa Patties

2 cans, 6.5 oz each, salmon, rinsed and drained

DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS FITS & TRENDY MAGAZINE

3 eggs 2 Tbsp green relish ½ tsp salt

Salmon and Quinoa Patties

Yield: 8 patties Serving size: 1 patty 2 Tbsp canola oil, divided 1 cup minced onion ½ cup finely chopped celery 1 cup cooked quinoa

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In large nonstick pan, heat 1 Tbsp canola oil over medium heat. Add onion and celery and sauté for about 5 minutes. Remove from heat. In large bowl, combine prepared quinoa with cooked onions and celery. Add salmon, eggs, relish and salt. Stir well to combine. Shape mixture into 8 patties, about ⅓ cup mixture each. In saucepan, heat remaining canola oil over medium heat. Cook patties for 3 to 4 minutes, undisturbed, or until golden brown. Flip over and continue cooking for about 4 additional minutes.

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BEAUTY AND FASHION TRENDS

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Tips & Tricks

Macy’s Salutes the Culture-Defining Soul Era of Black Style in Celebration of Black History Month 2015 Macy’s brings together June Ambrose and Johnette Boone at eight stores nationwide for inspiring discussions on culture and fashion influence

NEW YORK--This February, culturedefining trends take center stage as Macy’s examines the Soul Era of Black Style in celebration of Black History Month. From elegant high glamour to the hottest looks on the street, Black Style has influenced trends and designers that have shaped American and global culture. Celebrity fashion stylists and designers June Ambrose and Johnetta Boone will lead a panel discussion on Soul Era style and take a look back at the fashion, accessories and attitude that rocked the runways of the ‘60s and ‘70s, which had an undeniable effect on the way people look and dress today.

June Ambrose is a celebrity fashion stylist and costume designer and has worked with some of the biggest names in the entertainment industry for the past 22 years. Author of the book “Effortless Style,” Ambrose has won numerous awards in recognition for her contributions to the fashion and music industry.

Ambrose recently celebrated the launch of her June by “June Ambrose” collection.

the late 60s and 70s, many fashion designers and musical artists reached for higher realms of expression in dress, inspired by Black Style,” said Johnetta Boone. “It was all about pure fun.

Bright, exuberant color showcased excitement like never before, both in prints and in fabrication. Shapes and lengths were no longer dictated by previous tastes. Men wore their hair long and sported exciting patterns, while women’s style took a more daring turn for the “I’m excited to be working with Macy’s time with shorter skirts and midriffas we celebrate and recognize revolubaring tops.” tionary African American designers and style icons that inspired me as child and Following the panel discussion, Macy’s my own experiences through fashion,” will host a customer reception along “As a retailer with more than 150 years said June Ambrose. with an informal fashion show of reof fashion history, Macy’s has seen the created trends from the Soul Era. evolution of Black Style first hand and For more than three decades, Johnetta we are thrilled to recognize and celeBoone has served as fashion stylist and From Feb. 1 through 28, visit mabrate the style icons and trends of the costume designer for editorial and print cys.com/celebrate to enter for the chance Soul Era in honor of Black History campaigns, television shows, national to win a trip for two to New York City, Month,” said Dineen Garcia, Macy’s commercials and feature films. Some of the style capital of the world, a Macy’s vice president of diversity strategies. her most notable costume designs can be shopping spree and a makeover by ce“As part of our annual celebration, this seen in Cadillac Records, Tyler Perry’s lebrity stylist, June Ambrose!* series of events will take a look at the Temptation, The Notebook and a host of cultural and historical contributions others. In addition, Boone also designs a Below are the stores and select informade by African Americans throughout clothing line entitled Z2 Wear. mation for Macy’s –Soul Era of Black 24Style events: the ‘60s and ‘70s --a defining era in fashion history.”

“With the broad explosion of freedom in

Herald Square – New York – Feb. 4 at 6 p.m.

Lenox Square –Atlanta Feb. 6 at 7 p.m.

Aventura –Miami Feb. 7 at 2 p.m.

Center City – Philadelphia Feb. 11 at 5 p.m.

Metro Center – Washington, D.C. Feb. 12 at 5:30 p.m.

Macy’s State Street – Chicago Feb. 19 at 5:30 p.m.

Union Square – San Francisco Feb. 25 at 6 p.m.

Baldwin Hills – Los Angeles Feb. 26 at 6:30 p.m.

For a complete listing of Macy’s Black History Month events, please visit macys.com/celebrate.

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BEAUTY & FASHION TRENDS

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Spotlight

New Line of Shapewear Designed Specifically For Women of Color They are called MiNudes, and Lady Ease’s signature open gussett they have been designed in cotton crotch for easy bathroom acskin tones specifically for cessibility. women of color.

Frustrated by the lack of skin-tone Produced by Denyse Ray, choices for all women of color, Ray founder of Lady Easewear, decided it was time for women of MiNudes are available in 4 color to celebrate their shapewear nude shades: Magnificent Ma- with their own colors. Inspired by hogany, Brazen Bronze, Sassy her own need and the need of every Sinammon, and Centalicious women of color that she knew, she Cacao. Styles include full took a leap of faith and created body suit, capri, shorty, high MiNudes. “It’s been an uphill batNationwide — A new line of shape- waist and for the first time ever in tle,” she says, “but every great movewear for women has been launched. shapewear, the skort. Each style has ment started somewhere.”

She adds, “For too long, women of color have not had the choice of having shapewear that matches their skin tone. So, we are excited to launch MiNudes and finally answer the cries.”

Headquartered in Hawaii USA, MiNudes delivers worldwide and looks forward to growing the company’s offering and expanding its reach.

For more details, visit www.minudes.com

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ARTS AND ENTERTAINMENT Anticipation Builds for BET’s First Mini-Series “ The Book of Negroes” BET will to air their first miniseries February 16th during Black History month with the controversial title “Book of Negroes.” The adaptation to Lawrence Hill’s novel with the same name depicts the journey of slaves in America.

about how the film would be received.

However, after the success of 2013’s “12 Years a Slave,” the film was green lit for the small screen.

a sense of empowerment,” Gooding state Gooding. “Through Aminata’s journey we see the strength of her character. I didn’t know anything about ‘The Book of Negroes’, or the slaves participation with the British and upon hearing this–it always upsets me when I hear about According to the trailer’s description, something I didn’t know: Like The “‘The Book of Negroes’ is a universal The mini-series will Tuskegee Airmen, The Book Of Nestory of loss, courage and triumph that star Academy Award groes is another upsetting moment for depicts the extraordinary life journey of winner Cuba Gooding African Americans, when we have made Aminata Diallo — an indomitable Afri- British military during the Revolutionary Jr. (“Jerry Maguire”), Academy Award a positive impact on the building of can woman who survives in a world in War. and Primetime Emmy Award winner America, but our history hasn’t been which everything seems to be against Lou Gossett Jr. (“Boardwalk Empire”) told. Hearing this tale of strength moved her.” As for the title, it refers to a book “The Book of Negroes” was originally and lead actress Aunjanue Ellis (“The me.” of genealogy kept by the British Navy of pitched as a movie in 2010, but the stu- Help”). slaves who left their captors to serve the dio executives had their reservations “It’s told from a female perspective with “The Book of Negroes” will air in FebStringer has distinguished herself as a Literary Renaissance Woman, boasting titles such as best-selling author, leading publisher, prominent literary agent and motivator to aspiring authors and self-publishers.

In How to Succeed in the Publishing Game, Stringer reveals the secret to her success and unveils countless valuable tips and steps on how to become successful in the world of selfpublishing: Utilize creative means of generating start-up capital Build winning relationships with editors, typesetters, graphic designers, printers Ensure that your book will flourish in the hands of the right distributors, wholesalers, bookstores

ISBN: 0743493486 Format: Paperback, 150pp Pub. Date: October 2005 Utilize the complete guide Publisher: Triple 26 to dependable references Crown Publications

Develop a steadfast marketing plan, brand and image that will sell itself

Triple Crown Publications Website http://www.triplecrownpublications.com/

How to Succeed in the Publishing Game Click to order via Amazon

and resources

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TRENDY PALETTE On The Border® To Celebrate National Margarita Day with $2 House Margaritas All Weekend Long The World's Largest Casual Dining Mexican Restaurant Brand, and Official Restaurant of National Margarita Day, Will Offer the World's Most Popular Drink for $2 Saturday - Sunday February 21 - 22, 2015 On The Border Mexican Grill & Cantina® is turning National Margarita Day, which honors the world's most popular cocktail, into a weekendlong affair.

fajitas, will celebrate National Margarita Day by offering its 12 oz. House Margarita – Frozen or On The Rocks - for just $2 all day on Saturday, February 21 and Sunday, February 22, which is officially National Margarita Day.

garita with an added shot of their favorite liqueur or fine tequila.

Just in time for National Margarita Day, the Mango Strawberry Swirl Margarita combines two of its best-selling fruit "National Margarita Day is one of OT- margarita flavors into one. The new cocktail is a frozen Mango Margarita – a B's favorite days of the year so we decided to extend the day into a full week- fruit flavor that is exploding in popularity -- swirled with strawberry puree, in a end for our enthusiastic team members sugar-rimmed glass.

In addition, OTB will also offer Coroand valued guests," said Ward WhitnaRitas™, a House Margarita infused worth, President of On The Border. "As with an ice cold Coronita®, specially the official restaurant of National Mar- Call your local On The Border for full priced for $5 on February 21 and 22. garita Day, OTB is proud to offer our details. Price and participation may vary.

Beyond the special promotional 'Ritas, famous House Margaritas at a $2 special On The Border trains its staff to serve guests can always get many other deliprice. At the same time, we're adding to responsibly and encourages its guests to cious Margarita options, from basic to our line of margaritas with a delicious drink responsibly.

On The Border, the official restaurant of premium to super premium. And, as the new twist on a swirl – the Mango StrawNational Margarita Day and home of home of the Original Meltdown, On The berry Swirl Margarita." border-style, sizzling Mesquite-grilled Border guests can personalize their Mar-

URBAN TRENDSETTERS INTRODUCES NEW APPS FOR RESTAURANTS & MORE

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888-885-5552 / info@rbantrendsetters.com

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EVENTS Top Black Business Women To Attend Black Enterprise's 2015 Women of Power Summit in Florida powering to other er Legacy Awards represents the women attending the highlight of the Women of Power 2015 Women of Power Summit.

Summit.

Who should attend the Summit?

Why these women are so extraordinary When you learn what these amazing women The 2015 Black Enterprise Women of Power Summit Cel- have accomplished, ebrates 10 Years and feature Judy Smith (2nd to left)“The you will understand Real� Olivia Pope. why they deserve to be honored with the Women of Power Every year since 2006, black women Legacy Awards. At the 2015 Women across the country have been recog- of Power Summit to be held at the nized by Black Enterprise for their Fort Lauderdale Marriott Harbor amazing contributions and accomBeach Resort & Spa, recipients inplishments. They have impacted the clude black women from a wide lives of others and even changed the range of industries, including entercourse of history. This year's recipi- tainment, politics, journalism, corpoents will be no less inspiring and em- rate, and others. The Women of Pow-

The 2015 Summit will take place March 3, 2015. Attendees include women of color from all walks, including entertainers, activists, authors, journalists, mid- to senior-level managers, corporate executives, HR officers, diversity officers, and professionals in the fields of medicine, education and more. More than 800 professional business women of color across the country attend this annual event.

What you can expect from the Summit

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During the Summit, women will spend four days listening to featured speakers, participating in workshops, learning leadership and management skills, and networking with other executive women and entrepreneurs.

They will also enjoy fun and relaxation that includes group dinners, workout sessions, and nightly entertainment.

To read about and register for the 2015 Women of Power Summit, visit www.blackenterprise.com/events/ women-of-power-summit/

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EVENTS The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY & FAST!!!!

Events Include but NOT limited to: Who’s Who Publishing Book Unveiling Receptions for Atlanta, GA other city announcements soon.

The African American Male Wellness Walk Atlanta, Detroit, Washington, DC, Niagara Falls 2015 Champions of Diversity and Career town Network Career Fair-Columbus, OH and Atlanta, GA The African American Film Festival-New York City FOR MORE INFORMATION ON ADVERTISING, SPONSORSHIP OR VENDOR OPPORTUNITIES LOG ONTO WWW.URBANTRENDSETTERS.COM /EVENTS CALL : Mykayla Bryant or Sharon S. Gordon at 888-885-5552

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FOR VENDOR AND SPONSORSHIP INFORMATION CONTACT SHARON S. GORDON @ 888-885-5552

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AUTO TRENDS

The Best New Car And Truck To Fit Your Needs (NAPSI)—The next time you're shopping for a new car or truck, you might want to consider purchasing one that offers the greatest options for customization. Automakers are making vehicles more reliable and longer lasting than ever before. As a result, buyers are increasingly interested in a vehicle's ability to be transformed to fit their needs. So when it comes to making the final decision, the ability to personalize the vehicle can be the difference in ensuring that a vehicle meets your needs.

Just about all new cars and trucks can be modified, whether it's a new paint job, seat covers, body kit or performance enhancement. In fact, consumers spend more than $33 billion a year on products that enhance the styling, performance and functionality of cars, trucks and SUVs. There are, however, certain models that are more accessory friendly than others. One way to learn what the hottest vehicles for personalization are is to check out the SEMA Award winners, presented annually by the Specialty Equipment Market Association (SEMA).

"The SEMA Award helps guide consumers toward the hottest-trending and most accessory-friendly vehicles on the market," said Chris Kersting, SEMA president and CEO.

ast market. The Jeep Wrangler is popular among the off-road commuThis year's winning vehicles were the nity for its durability and ruggedness, yet practical and reliable Ford Mustang for the Hottest Car, the Honda Fit for the Hottest Sport enough for everyday driving.

Compact, the Jeep Wrangler for the Hottest 4X4-SUV, and the Chevrolet Hottest Truck Silverado for the Hottest Truck.

Chevy trucks have been helping Americans earn their keep for nearly Ford Mustang Hottest Car a century, and the Silverado is keeping the tradition going. As the SEThe SEMA Award for the Hottest Car went to the iconic Ford Mustang. MA Award winner for the Hottest Powered by a new independent rear Truck, the Silverado offers drivers extension, updated power train, and unlimited versatility. Traditional truck modifications include bed lin2.3L EcoBoost, the 2015 Mustang can be enhanced a thousand different ers, running boards and hitches, ways. Whether it is with performance while those looking for greater perproducts or appearance accessories, sonalization can also easily enhance the Mustang is versatile in its ability the performance or look of the truck. to be customized, allowing owners to turn their car into something truly The SEMA Award provides valua- Honda Fit ble guidance to those looking for a personal. top-quality vehicle that can be personalized. Winners were selected by Hottest Sport Compact exhibiting manufacturers at the 2014 SEMA Show, an annual trade show Honda vehicles are well known for being accessory friendly, so it is no where auto accessory manufacturers meet with buyers from throughout surprise that the Honda Fit was the world. To learn more about the named the winner of the Hottest 2014 SEMA Award winners and the Sport Compact. The body itself is both tunable and upgradable, making products available for them, visit www.sema.org/semaaward. it easy to improve the performance Jeep Wrangler and look of the vehicle. Affordable, fuel efficient and completely customizable, the Honda Fit is proof that vehicle modification is attainable at any price point. ers are investing in.

Hottest 4X4-SUV Awards are presented annually in Winner of the Hottest 4x4-SUV for four categories based on the models five years in a row, the Jeep Wran- 30 that parts and accessory manufactur- gler is a favorite in the auto enthusi-

Chevrolet Silverado

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Urban Trendsetters and Career Town Network Host STEM Virtual Career Fairs The purpose of this conference is to follow the government's lead in it's STEM or Educate to Innovate model. Our 4 goals are: 1: Bring more awareness and emphasize the importance of in our education system and encourage students to pursue degrees and careers in STEM 2: Create more teachers and educators in the STEM areas 3: Create more diversity and careers in STEM for women and minorities 4: Create and develop relationships between corporations, colleges, universities and educators that will provide more positions of internships for students in the areas of STEM.

February– Black History month March- Celebrating Women of Diversity April—Healthcare May-Internship & Summer Opportunities / HBCU This series of career fairs will allow recruiters and job seekers to interact one on one from the comfort of office and home. Each week is dedicated Logistics & Warehouse, Professional, Healthcare and STEM.

For Registration, Vendor and Sponsorship Opportunities and Information Call 888-885-5552 Email Sharon@urbantrendsetters.com www.urbantrendsetters.com Register for Your FREE Career Town Account

CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online. You may add photos, videos and links to

CLASSIFIEDS

your classified ads. You may also choose to upload current display ad. As with our coupons our classified ads are available in print, online, via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website.

Have you tried that crazy wrap thing??

We NEED Distributors NOW! The It Works Ultimate Body applicator is a first to market product like NOTHING you have ever seen before. The Ultimate Body Applicator is a all natural non woven cloth that is site specific ANYWHERE you place is its going to TONE, TIGHTEN and FIRM in as little as 45 minutes! Reduces the appearance of cellulite and varicose veins! No its not water weight loss! No it wont come back over night! and YES IT WORKS! Don’t believe? Try if for YOURSELF! Call Mykayla Bryant, Diamond Director at 937-532-8295 FINANCIAL ADVISOR Registered Investment Advisory Firm is currently expanding throughout Ohio. We are in search of Independent Investment Advisor Representatives.

Must be self-motivated, professional and willing to take direction. If you have a financial or insurance back round we encourage your response. We work with Globally/ Recognized Money Managers. Strong Ethics and complete transparency with clients relationships is essential.

Please contact: Hardiman Investment Management, Inc., @ 614-209-9748 or submit a resume via e-mail to

FREELANCE WRITERS Do you love to write? Urban Trendsetters is growing and we are looking for writers.

If you are good writer, love connecting with people and enjoy relaying empowering information, UTS is the place for you. Contact Sharon S. Gordon at 888-885-5552 for more information or send email to info@urbantrendsetters.com

MEDIA SALES Earn Extra Income for the Holidays Urban Trendsetters wants to increase your sales staff. We offer a variety of media services and we serve many different industries.

If you are a professional individual seeking unlimited income potential give us a call today at 888-885-5552 or email sales@urbantrendsetters.com NO EXPERIENCE NECESSARY!

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UTS FREE CARD Ever wondered how your business could profit from a Pre-Paid Card and the PPC industry. Contact UTS Free today at 614-526-8871 or email utsfreecard@gmail.com

ALL FOR $799

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Urban Trendsetters is YOUR NEW Online Marketing Department SECURE YOUR ACCOUNTS TODAY! Urban Trendsetters Brand Establisher & Booster Call 888-885-5552 for a FREE Consultation

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The next most important things to secure for your brand after acquiring your domain name are the account names and profiles on social media, blogs and local directories.

We all know that it is optimal to have a domain name that exactly matches your brand name or business name. The same is true for your account names, as well as the URL's of your profiles on social media, blogs and directories. Your accounts on Web properties are part of your brand presence and so securing your accounts.

Establishing your accounts with optimal branding is of great importance.

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