May 2014 edition

Let Us Put Your Business in the Streets!

FREE May 2014

The 2014 Black Enterprise Entrepreneurs Conference Bishop T.D. Jakes CEO of TDJ Enterprise

B.E. EMPOWERED

B.E. A TRENDSETTER

B.E. INSPIRED

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Publisher ’s Message

I Love To Network!

1. Have a plan. Know in advance whom you want to meet (directly or the type of people), which speakers you want to hear, and what tradeshow booths you want to visit.

2. Set appointments in advance. If you know that there will be people in attendance whom you know that you would like to see, call or email a few weeks in advance to schedule a time to meet for coffee, a meal, or a drink. Do not hope to "run into them", as your paths might not cross at a time when you can spend quality time together.

3. Do not focus on meeting the celebrity speakers. While meeting famous authors, speakers, and other gurus is fun, you are one of hundreds who will come up to them and shove a card in their hands. Instead, place you focus on meeting other people in attendance at the event. It is the other attendees who you are most likely to bond with and create real long lasting mutually beneficial friendships.

you tell them that you read their blog or follow them on Twitter.

9. Introduce others. When you meet cool people, be the conduit who connects them with others who might bebeneficial to them. This includes others at the conference, as well as other people you might know back home. If you ask the right types of questions, you will easily spot connections that can help others. Don't ever worry about "what's in it for me", but instead just be the person who helps others. You will over time that others will help you too.

10. Follow up. If you meet interesting people and you never follow up, it makes no difference. Own the follow up after you meet people and send them an email (or better yet, a handwritten note) telling them how much you enjoyed talking with them, and plan for future discussions. ___________________________________ 4. Talk to the people sitting next to you. When you walk A few of great additional tips: into a seminar, take the time before the presentation begins  When attending evening parties, get there early. That to say hello to the people seated around you. I call this the way a cluster of conversation builds up around you and you "power of hello". Once you have said something as simple as don't face the challenge of working your way into other clus"hello", it will be easier to talk with them later in the week if ters like you do if you arrive late. you see them again.  Another great way to meet people at parties is to play Sharon S. Gordon, Founder / Publisher of Urban 5. Ask questions of people you meet. Never lead with your the role of informal host. For example, know where the host Trendsetters News Magazine with Alfred Edmond, Jr, or celebrity guests are, where the bathroom is, the name of "elevator pitch". People are more interested in themselves SVP and Content editor of Black Enterprise than they are in you, so ask them questions to help them get the waitress/bartender, etc. Stand near the entrance and be of service to people. to talking.

I am so excited about the 2014 BE Conference. This is the  When you get business cards, jot a brief note on the 2nd year in a row that this conference celebration Black 6. Put your technology away. Do not run to your phone, back - where you met them, what you talked about, etc. That Wealth and business has come to Columbus, Ohio. It is also BlackBerry, or laptop at every break. When you are working will make it much easier to follow up with them. nd the 2 year that we have had the honor of being a media on electronics you send the message that you are unapA great way to follow up with them is not only to follow sponsor for the conference. This year is more exciting than proachable because you are busy. Utilize the time on breaks them on Twitter, but also to make a brief post about your last because I will be joined by my daughter who has inherit- to converse with others. conversation with them. Promoting other people is a great ed my entrepreneur spirit as well as a love for media. way to create value for them and build the relationship.

7. Do not automatically send a LinkedIn or Facebook request. So often people immediately send social networkThe BE Conference gives us the opportunity to learn and Make it your goal to meet at least 25 new people at any coning link requests to people they just met. However, different ference or networking event you attend. This is the season grow in our businesses as well as network with business people have different policies about whom they link with. If for conferences, festivals and expos so make the best of it. If owners that look like you. I’d like to think of it as a time that we get to realize that we can do business together and do they believe in only connecting with those whom they have you play your cards (your business cards) right you may established relationships, you make it awkward if you send BIG business together. create enough new contacts to take your business to the next them a link too early (which they then ignore). Best is to ask level during this season. It’s a process of elimination. You people if they would welcome such a link at this time. Be This year will be a treat as we will welcome Bishop T.D. may get 50 leads and only one is a great one. At the end of Jakes. I am ready to get my praise on, network on and busi- respectful of the fact that they might use social networking the day sometimes one is all you need. differently than you do. ness ON!!!! The key to a conference like this however is to Immediately following them on Twitter is okay, as Twitter be sure to be up on you networking skills. You can’t come This is the empowerment zone. Do YOU! to an event like the BE Conference and expect something to does not require a mutual connection acceptance. happen. You have to make it happen. I wanted to share a 8. Read their stuff. Many people are active bloggers, tweetfew tips with you on how to take full advantage of the neters, authors, etc... If people create the written word, seek out working opportunities at this year’s conference. their work and read it. It is a great way to get to know people by reading their stuff, but they will also be honored when

URBAN TRENDSETTERS IS EVEN BETTER ONLINE Read it in print….Experinence it online ………….

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Team UTS

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IN THIS ISSUE

Publisher/CEO Sharon S. Gordon

Page 6: Wells Fargo, National Urban League & U.S. Hispanic Chamber of Commerce Partner to Empower Diverse Business Owners

Editor-at-Large Alicia (“A.C.”) Dunlap V.P. Sales & Marketing Lisa Freeman-Williamson Sales Leonette Robinson

Page 7: Saving Time and Money with Mobile Apps

Contributing Writers Delois R. Wright Brenda Spencer Mykayla Bryant

Page 7: Changing the Game!

UPFAD Makes limited Possibilities Possible for People with Disabilities

Production/Graphics Mayda Sanchez

Page 10: 10 Little Known Facts About Black Entrepreneurs

Online Ashley Corry

Page 16: UTS Business Spotlight Bishop Edgar Posey A Man Of Faith and Vision

Distribution Cobre’ Gordon UTS Grind & Go Street Team Copyright Urban Trendsetters is published monthly and distributed the first Thursday of every month as a complementary publication by Myshbre’ Media and Communication, LLC,5773 Emporium Square, Columbus, OH 43219. Publisher reserves the right to edit, reject or cancel any advertisement or editorial

Page 20: Black Women On A Quest To Strip Asians Of Their Hair Industry Dominance

Urban Trendsetters Distribution Location

GET YOUR Free Business Listing Premium Directory Launch Specials Available Including,,,,, ADDITIONAL PHOTOS / VIDEOS / AUDIO COUPONS / DIGITAL / PRINT & MORE What is the BEE Business Directory?

The BEE (Black Economic Empowerment) Business Directory is a community resource for locating African Americans in business and to communicate additional businesses, resources and services available to build and enhance opportunities in the community. Our first edition of The BEE (Black Economic Empowerment) Business Directory will launch in Central Ohio. The BEE Business Directory will be published in print and online.

The printed version will be available for distribution September 2014. Our goal is to register over 500 businesses by submission date August 1, 2014. Join Us!

                 

Franklin County Libraries Montgomery County Libraries City of Columbus Columbus Urban League Local Restaurants and Venues Selected Walgreens Columbus Area Kroger Stores Columbus Health Department COMBA Community Non-Profit Organizations Increase CDC Beauty and Barber Shops SBA - Columbus Office SBDC at Columbus State King Arts Complex Columbus Chamber of Commerce The Columbus Settlement Houses ECDI

Would You Like Urban Trendsetters in Your Business Location?

Call Us Today 614-526-8871 Visit Our Website for Our Full List of Distribution Locations www.urbantrendsetters.com

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Desmon Louis Smith (DLS) Education Services is a nonprofit organization located in Columbus, Ohio. Our organization provides educational services to the local community. We assist with developing skills in science, technology, engineering, and math (STEM) by offering classes on building robots and designing web pages, to name a few. In addition, we help develop computer skills such as searching the Internet, paying bills online, and using social media.

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1808 E. Broad Columbus, OH 43203 www.ausohio.com

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Business

Wells Fargo, National Urban League & U.S. Hispanic Chamber of Commerce Partner to Empower Diverse Business Owners gies. The program is part of Wells Fargo’s annual Small Business Appreciation Celebration.

entrepreneurship that leads to asset-building and generational wealth.”

Collectively, Wells Fargo has supported the National Urban League and the USHCC for more than a decade by providing programmatic support, funding and resources for members and constituents.

Small business success is vital to the continued growth of the economy, but some small business owners may lack the resources or access to information that can guide them in reaching their goals.

As part of its relationship with USHCC, Wells Fargo and the USHCC Foundation offer the Chamber Training Institute (CTI) to chamber leaders throughout the year. The Chamber Training Institute series is held in six cities every other month throughout the year, and it offers executive level, two-day trainings in partnership with the University of Notre Dame’s Mendoza College of Business and the support of Wells Fargo.

The joint program will provide educational resources and offer additional support for local programs benefiting diverse small business communities, such as the National Urban League’s Entrepreneurship Centers Launching national financial education sewhich are located in Atlanta, Chicago, Cinries and grant programs during National cinnati, Cleveland, Houston, Jacksonville, Small Business Week Kansas City, Los Angeles, New Orleans and (BLACK PR WIRE) – SAN FRANCISCO, Philadelphia. These centers enable minority May 13, 2014 – In recognition of National entrepreneurs to take advantage of new busiSmall Business Week, Wells Fargo is partness opportunities and qualify for financing nering with the National Urban League and “At the National Urban League, we aim to that will lead to high-level business growth the U.S. Hispanic Chamber of Commerce provide businesses owned by people of color through the provision of proper management (USHCC) to host a series of small business with the tools, guidance and resources need- skills. seminars and workshops nationwide. The ed to help them achieve long-term business workshops—including business resource success,” says Marc H. Morial, president “We are very pleased to partner with Wells fairs—provide attendees with information on and CEO of the National Urban League.

Fargo and the National Urban league on this the following topics: starting a business, “Our partnership with Wells Fargo has been nationwide effort. As the nation’s leading access to capital, advice for young entrepre- instrumental in helping us support small advocate for 3.2 million Hispanic-owned neurs, marketing, and social media stratebusinesses and thus encourages the kind of businesses, the USHCC recognizes the benefits such coalition-based initiatives provide for all American businesses,” said USHCC President & CEO Javier Palomarez. “We are delighted with the planned activities. These seminars and workshops are potentially transformative for entire communities. They empower local chambers and businesses with the networks, skills, and knowledge they need to scale their operations, create jobs, and enrich local economies.”

president. “We’re bringing in industry experts to share their knowledge and experiences directly with local business owners.”

Small Business Workshops: • May 8—Morris County Hispanic American Chamber of Commerce, Morristown, NJ • May 13—Small Business Appreciation Day: Tools for Success (Las Vegas Urban League, Las Vegas, NV) • May 14—Running an Effective Small Business (Los Angeles Urban League, Los Angeles, CA) • May 15—Small Business Legacy Summit (Urban League of Philadelphia, Philadelphia, PA) • May 15—South Florida Hispanic Chamber of Commerce, Miami, FL • May 20—Greater Austin Hispanic Chamber, Austin, TX • May 21—Orange County Hispanic Chamber of Commerce, Santa Ana, CA • May 21—Fresno Area Hispanic Chamber of Commerce, Fresno, CA • May 21—Access to Capital Forum “Where is The Money”(Urban League of Greater Atlanta, Atlanta, GA) • May 21—Wells Fargo Small Business Appreciation Week Reception (Houston Area Urban League, Houston, TX)

• May 28—Hispanic Chamber of Commerce In addition to the financial education series, of Metro Denver, Denver, CO Wells Fargo also introduced a broad multiyear initiative, Wells Fargo Works for Small BusinessSM, to deliver guidance and services to help more small businesses achieve UTS Online Classifieds financial success. The initiative includes WellsFargoWorks.com, an enhanced online The Urban Trendsetters allow our resource for small business owners; and the Wells Fargo Works Project, an online video customers the opportunity to subseries – featuring true stories of five small mit their classified ads and pay businesses working with Wells Fargo to achieve their business goals – and a national online. You may add photos, videcontest where small business owners can os and links to your classified compete to win $25,000 along with mentorship and tailored solutions for their business. ads. You may also choose to upAlong with the Wells Fargo Works for load current display ad.

Small Business initiative, Wells Fargo announced a goal to extend $100 billion in new As with our coupons our classified lending to small businesses by 2018.

“We want to provide small business owners with valuable information that is convenient and easy for them to access. It’s critical for us to support small business growth – from offering financial services to delivering educational resources and guidance, said Lisa Stevens, Wells Fargo’s head of Small Business and Pacific Midwest regional banking

ads are available in print, online, via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website. Sell Your Items HERE! 6

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Business

Saving Time and Money with Mobile Apps

The world is swiftly going mobile and American entrepreneurs are swiftly becoming major users of mobile apps. Rightly so because apps have proven their effectiveness in taking businesses to new heights. At present, there is an app for everything that we do either personally or professionally and business owners are quickly grasping the opportunities presented by ever-growing technology. Small-scale industries do not lag behind in adopting and deploying them to meet the demands arising at various levels. Small business owners realize that these apps can help them achieve multiple benefits multiple

benefits including huge savings in time and money. A mobile app survey was conducted for SBE Council, which revealed how enterprise mobile apps are benefitting the US based small and medium sized business owners. Here are a few key findings of this research.

Strong mobile device integration – This research revealed that small business owners have gathered pace in terms of mobile apps adoption.

Half of the US small business owners are already using smart phones in their businesses. This research also revealed that because of apps, business owners are getting away from using desktops and laptops in offices.

Apps helping business owners save a significant amount of time every week – Of all small business owners surveyed, around 78 percent said that using enterprise mobile apps allow

them to save a significant amount of time. Few business owners revealed that they have saved approximately 6 hours per employee in a week by using enterprise mobile apps. If we calculate it roughly, we will conclude that 1.28 million small business owners in the US will save around 372.8 million hours in a year.

to increase sales and revenue?" Enterprise mobile apps comes to rescue here as well, as survey reveals that 50 percent business owners believe that mobile apps helps them save a considerable amount of time, which they utilize in mulling upon how to increase sales and boost revenues.

Around 51 percent of the business owners surveyed said that enterprise Mobile apps are helping employee mobile apps help them become more save time – In the survey, 75 percent competitive. business owners said that using mobile apps allow their employees to Small business owners are seeing the save a substantial amount of time. "apportunity" as an opportunity. AltAccording to an estimate, an average hough the majority of business ownof 11.3 employee hours and a median ers still believe that desktops and the of 5.0 hours are saved every week.

Internet are their most valuable tools Based on the average pay of employ- to leverage the ongoing competitive ees in small businesses, total annual era. Then, the same number of busisaving estimated for small businesses ness owners says that they are quickfrom employees' time saved would be ly switching to mobile apps to run around USD 17.6 billion. Moreover, their businesses. It is estimated that if a business entity has less than 20 continuously innovation and the adpeople using smart devices in offices, vent of 4G technology will increase they will account to save around 2.34 this adoption rate, as the technology billion employee hours in a year, it of enterprise mobile apps will adwill help them save around USD 56.9 vance further. This will also be supbillion every year. ported by the continuous evolution of mobile devices , as they will continComf5 mobile apps allow business ue to advance and entail more busiowners to focus towards sales growth ness features for professional users. .

– Mostly small business owners are always short of time and whatever time they have is lost is tackling one of the toughest challenges i.e. "how

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The Journey Changing the Game!

UPFAD Makes limited Possibilities Possible for People with Disabilities

By Alicia C. Dunlap, UTS Contributing Editor

Nicole “Lady Extreme” Carter Founder/CEO UPFAD

Columbus, OH-Launching later this year, Columbus will welcome the first sports, arts and entertainment company focused on individuals with disabilities, UPFAD (Unlimited Possibilities for All Disabilities). Designed to educate, raise awareness and empower individuals, this company will supply the demand for talented, disabled people and create public platforms that will highlight the gifts within this community.

“People with disabilities are just like you and me except they have a greater challenge,” says Founder Nicole Carter. “They are an incredibly talented group that in many instances have been neglected or devalued because of one aspect of their lives. I have seen first hand the talent that exist in this community and am honored to help provide a platform for the world to see what I have seen.”

Through the creation of innovative events, partnerships and connecting to existing programs, UPFAD will provide opportunities for individuals with disabilities to share their talents with the community. They will supply platforms that will bring exposure and educate the overall community on the value of the disability community.

“Columbus is the 13th largest city in the nation and it is time to highlight all that we as a community have to offer. The disabilities community is filled with incredibly talented people that have not been looked at beyond their disability.

I know people will be blessed and in awe

of the talent they see once the platform is given for this community to give back.”

Not limited to arts and entrainment, UPFAD will also focus on highlighting disability events such as sports, that have historically not received the same exposure as mainstream events.

“I have seen with my own eyes what this community has to offer. From singing and playing in perfect pitch, to the wheelchair basketball game. We all have a gift, and my heart is to help provide opportunities that will highlight their talents and position them for such things as endorsements and positive experiences within the community. What I have seen too often is neglect and lack of support, but UPFAD is here to change that. We are here to be a game changer.”

UPFAD was created out of the personal journey of Founder Nicole Carter. With two children with disabilities, one who is autistic and one with receptive delay, she understands the challenges individuals with disabilities face. Known as an action person, Carter educated herself on the lack of services targeted towards African Americans with disabilities and the challenges faced even in the area of sports and talent. Determined not to allow her children to be limited by any circumstance, Carter established the organization that would not only educate and provide resources for this population, but shift the perspective of limiting individuals with disabilities. Showing the world the value of people and the unlimited possibilities that exist for all.

“Since the day my son told me he wanted a guitar, my perspective has changed. I always knew my son was talented, but that day I saw his talent going beyond my home. He had an interest in music, so why not give him a platform to share his gift.

There are many people in the community like my son and they are waiting for an opportunity to share what they have. UPFAD is that resource to do just that. God really pushed me into this and I receive the charge to not only make a difference in my son's life, but in the lives of others.

Helping to make limited possibilities possible for all people.”

For more information regarding UPFAD log onto www.UPFAD.org.

Damaged Goods Hurt by the Church

Elder Trenee Pruitt, Author Trenee Pruitt has penned “Damaged Goods Hurt by the Church” as a fundamental reminder that those in the church can have a significant effect on the community of believers and would be believers.

Ms. Pruitt’s biblical knowledge is showcased as she outlines each of her points with scriptural imprimatur. She begins by reminding us that the church is not a building but “a living organism filled with the Holy Spirit of God and organized by God”. The author begins to denote the Creator’s desire for the character of the church from a scriptural standpoint. She uses Galatians 5:2223 as her reference point. She then gives a summary ( or SWOT analysis if you will )of the early churches highlighting the strengths and weaknesses from the Ephesus, Smyrna, Pergamos, Thyatira, Philadelphia and Laodicea believers.

The Damaged Goods Hurt By the Church writer then begins to share interviews with individuals from various walks of life, different theological back grounds, and those at different stages of their faith walk to illuminate her hypothesis of the church as a potentially damaging influence. Elder Pruitt follows each section with thought provoking ‘Self Reflections, Thoughts and Questions to Ponder’.

This is recommended reading for anyone who doesn’t want to be one of those Christians that gives Christ a bad name. This volume of work would make an excellent bible study or church leadership guided reading item.

Even for secular book clubs Ms Pruitt has provided fodder for serious introspection and personal development.

Get more information or purchase book on Amazon.

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Family Trends

2014 Fatherhood Expo: Celebrating and Equipping Fathers in Our Community

By Alicia C. Dunlap, UTS Contributing Editor

D.A.D.D.S. Founder and CEO Michael Hargrove and daughter Columbus, Ohio - Beginning June 13 – 15, 2014, D.A.D.D.S., Inc. in conjunction with The Ohio State University Extension Center will host the 3rd Annual Fatherhood Expo: “Celebrating and Equipping Fathers in Our Community.” Honoring fathers and those who serve in this role, the Fatherhood Expo will be held at Stars Indoor Sports, 6124 Busch Blvd, Columbus, Ohio 43229.

“We are excited about this (year’s) expo,” states Michael Hargrove, CEO of D.A.D.D.S., Inc. “We are all about family

empowerment through fatherhood development. There are so many good fathers out there and we want them to be celebrated as well as have a positive experience as part of the expo. We want this to be the best Father's Day ever for them.”

Deriving out of a need to address the knowledge gap and severe lack of direct services and advocacy for fathers, fathers-to-be, and their families, D.A.D.D.S., Inc. works from the inside out to tackle the ills of today’s society, starting within the home.

“It is important that we let fathers know that they are not forgotten, but appreciated,” continues Hargrove. “There are fathers who have committed to strengthening themselves and their families; ones who are willing and able to be involved with their children. Then there are those who have barriers, need encouragement and need to know that they are not alone. The expo will appeal to both. It will be a sanctuary for fathers of all ages where they will leave encouraged and empowered.”

The Fatherhood Expo will kick off at 8 pm, Friday with the 2014 Event Kick-Off, Parents Night Out. Picking up Saturday, at (9) am and running through 11 pm, the day will be filled with a variety of activities such as the Fatherhood Summit; a town hall meeting (The State of the Family Union); the D.A.D.D.S Empowerment Zone (Vendor Fair); Health Pavilion; D.A.D.D.S(.) Olympics(TM) and more. The last day of the expo will run from 10 am to 6 pm and will feature the All Pro (Dad)(®) Father's Day Brunch.

If you are struggling with what to get your father this year, look no further. Get him the gift that will show your appreciation and celebrate him in the presence of others by taking him to the 2014 Father-

hood Expo.

"A pass to the Fatherhood Expo for dad would be one of the greatest gifts his family could give him," says Hargrove. " What better way to celebrate a father or father figure than to openly honoring him for the great father that he is. Appreciate that good man!"

will be a sanctuary for fathers of all ages where they will leave encouraged and empowered.”

The Fatherhood Expo will kick off at 8 pm, Friday with the 2014 Event Kick-Off, Parents Night Out. Picking up Saturday, at (9) am and running through 11 pm, the day will be filled with a variety of activities such as the Fatherhood Summit; a town hall meeting To sponsor, purchase tickets or for more (The State of the Family Union); the information visit: http:// D.A.D.D.S Empowerment Zone (Vendor www.fatherhoodexpo.com. Admission to Health Pavilion; D.A.D.D.S(.) Olymthe expo is $5 per a family up to six people Fair);TM pics( ) and more. The last day of the expo and $10 per family over this limit. Special will run from 10 am to 6 pm and will feature pricing is available for special activities throughout the expo. For questions regarding the All Pro (Dad)(®) Father's Day Brunch. the event email info@4dadds.com or conIf you are struggling with what to get tact us at 614-596-2896. your father this year, look no further. Get him the gift that will show your apprecia“We are excited about this (year’s) expo,” tion and celebrate him in the presence of states Michael Hargrove, CEO of others by taking him to the 2014 FatherD.A.D.D.S., Inc. “We are all about family empowerment through fatherhood develop- hood Expo. ment. There are so many good fathers out there and we want them to be celebrated as "A pass to the Fatherhood Expo for dad well as have a positive experience as part of would be one of the greatest gifts his famithe expo. We want this to be the best Faly could give him," says Hargrove. " ther's Day ever for them.”

What better way to celebrate a father or Deriving out of a need to address the father figure than to openly honoring him knowledge gap and severe lack of direct for the great father that he is. Appreciate services and advocacy for fathers, fathers-to- that good man!" be, and their families, D.A.D.D.S., Inc. works from the inside out to tackle the ills of To sponsor, purchase tickets or for more today’s society, starting within the home. information visit: http:// www.fatherhoodexpo.com. Admission to “It is important that we let fathers know that the expo is $5 per a family up to six people they are not forgotten, but appreciated,” con- and $10 per family over this limit. Special tinues Hargrove. “There are fathers who pricing is available for special activities have committed to strengthening themselves throughout the expo. For questions regarding and their families; ones who are willing and the event email info@4dadds.com or conable to be involved with their children. Then tact us at 614-596-2896. there are those who have barriers, need encouragement and need to know that they are not alone. The expo will appeal to both. It

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There Are 2 Million Black-Owned Businesses in the U.S. — And 10 Other Little Known Facts About Black Entrepreneurs gia, where 20% of ALL businesses there are Black-owned.

Steward, they post annual revenues of more than $2 billion.

#3 – Although the ratio is only 10.6%, the state of New York actually has the most Black-owned firms at 204,093.

#8 – There are actually many Black-owned businesses that generate millions in annual revenue. For example, Oprah Winfrey’s Harper Productions and Bob Johnson’s RLJ Companies. There is also GlobalHue, an advertising agency in Detroit, that generates more than $480 million in annual revenue; and many, many others.

EMPLOYEES: #4 – Of the 2 million Black businesses in the U.S., only about 107,000 of them have actual employees and they employ more than 920,000 people with a total annual payroll of about $23.9 billion.

Naionwide — According to the United States Census Bureau, there are more than 2 million businesses in the country that are owned by African Americans. That statistic dispels a lot of rumors that African Americans are not successful in business.

On the contrary, Black-owned businesses are a huge asset to the U.S. economy. But wait there’s more! Here are 10 more little-

known facts about Black businesses:

WHERE IMPROVEMENT IS NEEDED: #9 – African Americans make up INDUSTRIES: #5 – Nearly 38% of Black more than 13% of the U.S. population, but only own 7% of the businesses. businesses are in health care and social assistance, repair and maintenance, and #10 – Nearly 1.9 million of the 2 million personal and laundry services.

Black-owned businesses do not have paid employees. If each of these were able to #6 – Other popular categories among hire just one or two employees, experts say Black businesses include advertising that would be a huge solution to Black firms, auto dealerships, consulting serunemployment. For more stats and inforvices, restaurants, barbershops, beauty mation pertaining to Black businesses, salons, and more. visit www.BlackBusiness.org

LOCATION: #1 – The highest ratio of Black-owned businesses is in Washington, DC where 28% percent of ALL businesses TOP BUSINESSES: #7 – World Wide there are owned by African Americans.

Technology, a global technology consulting firm based in St Louis, MO, is the LARGEST Black-owned business in the #2 – The second highest ratio of Blackcountry. Founded by entrepreneur David owned businesses is in the state of Geor-

The Power of Video Marketing There is an ever-growing quest to make money through the Internet. This is made evident by thousands of ads claiming you can make huge amounts of income with small amounts of work. Sadly, most of these ads are scams, and millions of people have spent their hard earned money, in an attempt to make money themselves. However, if you are interested in making web videos, than you can actually turn a profit by doing so. This may sound difficult; however, it is very easy to start making money through web videos.

One of the best ways to make money through your web videos is by using ad revenue sharing sites. These types of sites allow you to place your web video on their sites; however, whenever your video generates income through the ads that are placed on the page, you are created a certain amount of money.

While you will most likely not become rich through this type of site, you will however, make a decent amount of money.

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Another way that you can make money through web videos is by going through a more professional approach that can end up being quite profitable. These types of websites are places where you can sell your videos, and photos, such as iStockVideo. This website allows you sell your videos; however,

they must be of a certain quality. In order to maximize your sells through these types of sites, make sure that you take time with the videos and make them as unique and powerful as possible. You will then see then income starting to roll in.

If you want to have a unique way to make money through web videos, than simply begin to search sponsors. Say you really love a certain product, and you want to create videos about this product, however, before you do, contact the company that makes this product. Let them know that you want to begin a web video campaign, and show them your ideas. You may be surprised that it may be quite easy to get web video sponsors, and after doing so, you will be able to have someone to actually pay you for making a web video.

This is a great way to create a constant income, because if you do a good job, than most companies will keep having you make videos for them. Remember, the key is to be professional in your videos and have at least five to ten videos already outlined and ready to film. There are many different ways that you can make money through making web videos; all it takes is a desire to succeed and a desire to be creative. After you have done these two, you are on your way to making money by doing something you love.

CALL URBAN TRENDSETTERS TODAY ASK OUT OUR $99 E-BLAST SPECIAL REACH OVER 20,000 EMAIL SUBSCRIBERS AT THE SAME TIME! 614-526-8871

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Business Launch & Grow Your Vision….The Women’s Business Center of Ohio

By Sharon S. Gordon

black business owners. What a coincidence!

The difference was I had no idea of what I was doing and she did. A few months past and I ran into this “angel” again and she informed me that she had found the location and Ellen Harvey, Director Patty Tumen, Vice President invited me to The Women’s Business Center of Ohio The Women’s Business Center of Ohio stop by. I As a small business owner we are faced thought that with highs, lows, challenges and triumphs this would be an excellent story for UTS. that are sure to occur throughout our journey This was the first day I walked into The to success. Sometimes it may seem as Women’s Business Center of Ohio. though we face all phases in one single day. Initially located in the basement of ECDI As publisher of UTS I have had my share of (Economic Community Development Instibusiness highs and lows. During one of my tute) I was elated to hear of all the services low periods I had the fortunate pleasure of and resources this place provided. I had meeting Ellen Harvey who at the time was heard of ECDI but I had not taken the oplooking for a location that would become a portunity to investigate. I just assumed it business incubator for women small busiwas the place you went to get a business ness owners. I of course thought that this loan for a food truck. At least that was the was an excellent idea. I myself was looking “word on the street.” What an understatefor space to create an incubator for small ment. This place was a life and business

saver.

The Women’s Business Center of Ohio, powered by ECDI, is the only U.S. Small Business Administration-funded Women’s Business Center in the state. A membership card to WBC provides access to a furnished space that may be used anytime during office hours. I couldn’t believe my ears. This place is what I needed to get my business back on track. I soon became the official unofficial spokesperson for this organization. They had me hook line and sinker.

I have been a member of WBC for over a year and now because they haven’t been able to get rid of me I a proud board member. I love providing tips and tidbits to my fellow members as well as thanks to women such as Mayda Sanchez, owner of Unlimited Media, I get as good as I give. It feels like family at the WBC. The networking, classes and workshops have provided me with a wealth of knowledge that has allowed me not only the opportunity to stay in business but to expand my business. The assistance of Ellen Harvey the program Director and Patty Tumen our Vice President, has been invaluable. And I must not forget Carlie Urell who recently joined the staff .

As the only U.S. Small Business Administration-funded Women’s Business Center in the state, The WBC is part of a national network of nearly 100 educational centers

designed to assist women to start and grow small businesses. According to the SBA website, WBCs operate with the mission to, “Level the playing field for women entrepreneurs, who still face unique obstacles in the world of business.”

WBC, powered by the Economic & Community Development Institute (ECDI), has more than 125 members. We are supported with individualized coaching, access to business tools, free educational classes and networking events. The WBC also has programs that help members receive access to funding through several different loan programs and so much more.

If you are a woman currently in business, wanting to start a business or just have some general questions about being an entrepreneur you owe to yourself to visit us at The WBC. For more information about The Women’s Business Center visit www.ecdi.org or stop by during our regular business hours, Monday-Saturday. I would love to give you a tour.

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Business Trends Growing A Small Business Online

There could be big news for small business owners, especially women, looking to enhance their business.

According to a survey by the National Association of Women Business Owners (NAWBO) and Web.com, women business owners (WBOs) are investing more in online marketing and customer service to get their business where they want it to be.

WBOs are putting more of their money where it really counts, the study suggests, to attract new customers and make a lasting personal connection with them at the same time. Online and mobile marketing in particular have risen in importance lately, with more WBOs planning to invest in a mobile presence (up 13 percentage points over last year), as well as in their business’ social media presence (up 8 percentage points).

While 85 percent of WBOs say social media is important for building customer relationships, only 67 percent are currently using social media to connect with customers.

What’s more, just half of these women are confident in their own ability to build a social media presence for their business, and only a quarter of WBOs post on social media on a daily basis.

So, what steps can a small business take to flourish online?

1. Get in the game. Only four out of 10 small businesses have a dedicated business website, according to a past Web.com survey. This means 60 percent of small businesses are missing out on a tremendous opportunity to connect

and engage with potential customers at the most basic online level—through a simple business-focused, strategic website.

2. Local is where it’s at.

The percentage of online search queries focused on local businesses continues to accelerate, with an even greater growth in local search via mobile devices. It is important for small businesses to stake their claim now on such basic local channels as Google Places and populate those sites with the types of information consumers are most likely to search for— products and services, hours of operation, contact phone number, physical address and so on.

3. Partner up. A small business owner’s focus should be on the business side of things—not IT and online marketing.

To better increase business results, small business owners must look for a partner that understands their digital needs, provides resources to save time and helps achieve success online—all within a tightly prescribed budget. By finding an online marketing partner with a broad range of exper-tise, small business owners can focus on what should be their primary goal—a successful business.

Getting started is probably the hardest part of expanding your business online. Business owners who prioritize the web and social media in their marketing mix—or find a partner to help them gain this expertise—can reap the benefits of increased customer engagement and satisfaction as the economy improves and consumers increase spending on products and services.

Small business owners who prioritize the web and social media in their marketing mix—or find a partner to help them gain this expertise—can reap the benefits of increased customer engagement and satisfaction.,

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Business

UTS Business Spotlight Bishop Edgar Posey A Man Of Faith and Vision As we celebrate National Small Business Week and the return of the Black Enterprise Conference, I wondered who did I believe should be recognized in this special edition of Urban Trendsetters. When I was informed that Bishop Jakes was going to headline the conference, I found my answer. Bishop Jakes is an innovator, motivator and believes in empowering people and his community. It hit me…. we have someone like this right here in our own back yard, literally. I have to go see Bishop Posey.

I had the pleasure of meeting Bishop Edgar A. Posey a couple of years ago as I was determined that with all he was doing in the Linden area he needed to advertise with me. Well, though my first intention was to sell him on me and what we could offer him at Urban Trendsetters, I instead realized that he had sold me on him. I Bishop Edgar A. Posey left that meeting with no advertising but called my son and told him that I had found the school that I felt he should enroll my two grandchildren The FCI Academy.

The Save-A-Lot Before

As a business owner I am often inspired by the journey of other entrepreneurs. I want to know what their vision was, where did their drive come from and did they always know that they would be doing what they are doing now? The stories of entrepreneurs excite me because I know the challenges and determination involved to keep your vision afloat.

Bishop Posey had a different answer to those questions. It was simply….”I just did what needed to be done!” The people needed homes, jobs and good schools.

He said that he had been informed by a friend that the smartest thing to do was to take care of the elderly and the children.

Save-A –Lot Before

because of his obedience he has developed a blue print that we at Urban Trendsetters felt was spotlight worthy.

Living Faith Apostolic Church (LFAC) was started in 1975 with Elder Edgar A. Posey as Bishop Posey has created founder and pastor. The church began with only five members, and presently has in excess housing developments for of 350 active and an average weekly attendance of 600. The church has experienced not families and the elderly only tremendous growth in membership, but also in ministry. Currently, the church broadand so much more. Vicasts weekly on radio and television stations in the Columbus area, the U.S.A., and around sion and faith are an awe- the world. These broadcasts are totally self-supported. some combination and

Students of FCI Academy

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Business

Miracit Housing Development Project

Save-A-Lot After

The ministry also has a thriving publications ministry which features several books covering topics relating to spiritual growth and development.

LFAC has maintained a stable presence in the Mock Road area as a community-based organization for over thirty years. Through its development arm, MiraCit Development Corporation, the church has fostered the development of over 200 single family homes and 86 units of rental housing, as well as the FCI, Too Childcare Center, and FCI Academy. These entities are selfsupporting nonprofit organizations with net assets exceeding $4 million.

As I listened to the Bishop Posey tell of his journey I was pleased to see how completely humble he was. He took no credit for the obvious success but gave God all the glory.

Bishop Posey spoke of having to move his church on a couple of occasions however still remaining on Mock Road. I suppose you can say that it was meant for him to remain

and stay put. God had a plan.

The renovation of the FCI Plaza is part of the vision of Living Faith Apostolic Church and Bishop Edgar Posey, after witnessing years of decline in the area.

Several initiatives in recent years have brought new housing developments for families and seniors, a childcare center and K12 charter school, new Shopper’s enjoy the new community grocery store. businesses and job opportunities, and a safer neighborhood to the Mock Road Community.

I was absolutely delighted when I heard that the neighborhood was getting a new grocery store. I guess I should have known that Bishop Posey Bishop Posey Continued from page 16 Continued From Page Dr. Edgar A. Posey pictured with his wife Tracy 17

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Business Directory Majestic Apparel 2222 Mock Rd. Columbus, OH 43219 614.530.1260 "Custom Clergy Attire"

Numbered Hairs, LLC. 2228 Mock Road Columbus, OH 43219 (614) 214-6298 Find us FB at Numbered Hairs, LLC.

The Salon By Design 2220 Mock Road Columbus, Ohio 43211 Joe Morgan/ The Hair Doctor 614-471-9918 Tuesday - Friday 10AM-6PM Saturday 8AM-5PM 17

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Black Women On A Quest To Strip Asians Of Their Hair Industry Dominance done about the disparities and discriminations in the industry. Some say boycott hair products, while others say boycott Asianowned stores. However, there has been another group of individuals who have decided to take a more bold approach.

Caribbean and have helped to generate over $13,000,000 in gross revenues for urban communities.

Real Estate investor, Princess Hill, and award-winning competition and master stylist, Kelly Williams, who are long-time friends and Detroit natives decided to open their own beauty supply store in Detroit, Michigan, a city that has been hit harshly by the downsizing of the auto industry and the political scandal of former mayor Kwame Kilpatrick.

Koreans (and Middle Easterners) continue to have a dominant presence in the beauty market. When we asked the Detroit store owners why, they said, “Their communities teach their children from young how to become great merchants. We may know more of the products but they know more about the retail business. This is why we were pleased once we began working with Beauty Supply Institute. They focus so much on running the retail business and it made us extremely prepared to be successful and profitable.”

Hill and Williams contacted Beauty Supply Institute (www.BeautySupplyInstitute.com), a comNationwide — The beauty industry involves pany founded by economic activist Devin black women from all corners of the world Robinson, who opened 3 of his own stores as customers, stylists, clinicians, models, manufacturers, spokespersons and more. The within 18 months almost 10 years ago (after ethnic beauty business is a $15 billion busi- being chased out of one by a golf-clubholding Korean owner for what turned out to ness that consists of a 96% Africanbe a case false accusation). Robinson also American customer base, but roughly only staged a one-week boycott in 2009 against 3% of the retailers are African-American. non-black-owned beauty supply stores.

Since that time, Beauty Supply Institute has There has been talk in salons, on talk shows, opened almost 70 stores for other black at events and classrooms on what should be women in the United States, Canada and the

They went on to say, “No black beauty business owner is immune to the industry disparities and lockouts. Kizure felt it and now we see Carol’s Daughter undergoing a bankruptcy restructuring. But this industry is constantly growing so I doubt these companies will close their doors for good. They are run by smart people and we should ensure we stand behind them as they re-emerge. We are in this business for the long-haul so you can expect to see us pop up more and more stores across the country.” Hill and Williams are already working on their second store in Maryland.

Real Estate investor, Princess Hill, and master stylist, Kelly Williams, who are long-time friends and Detroit natives decided to open their own beauty supply store.

Devin Robinson (www.DevinRobinson.com), along with George Fraser of Frasernet (www.Frasernet.com), and others will be featured panelist at the U.S. Capitol in Washington D.C. on May 19th, 2014 discussing issues in the beauty industry (www.TrichologySummit.com); an event organized by, trichologist and master educator Connie Judge, the founder of the National Trichology Training Institute in Stockbridge, Georgia..The Beauty Supply Institute will hold its 5th annual Beauty Supply Store Start-Up Summer Conference in Atlanta, Georgia on August 16-17, 2014. The keynote speaker will be nationally syndicated radio host, Michael Baisden.

Connie Judge, the founder of the National Trichology Training Institute in Stockbridge, Georgia.

The Beauty Supply Institute will hold its 5th annual Beauty Supply Store Start-Up Summer Conference in Atlanta, Georgia on August 16-17, 2014. The keynote speaker will be nationally syndicated radio host, Michael Baisden.

Your Health is Your Wealth Tips To Help You Get Active

(With many people juggling the demands of work, family and other commitments, it may seem impossible to add something else—like physical activity—to the mix.

You are not alone. With some planning and ad-justable tips, you and your family can build physical activity into your routine.

To help, here are some tips from the Weight -control Information Network (WIN), a national information service of the National Institute of Diabetes and Digestive and Kidney Diseases, part of the National Institutes of Health:

Craft a Plan That Fits Your Day and Your Budget •If you have a hard time fitting in exercise, do 10 minutes at a time. Spread these bursts of activity throughout the day.

•If cost is an issue, try activities that are cheap or free, such as walking. Also, find out if your local recreation or community center offers reduced rates or pay-as-you-go options.

Keep Up the Good Work •Make it social. Involve your family and friends in physical activity to have fun, spend quality time together and stay on track.

•Once you start meeting your goals, reward yourself! Take a relaxing hot bath or shower, try a new healthy recipe with friends, work out to new music, or join an affordable sports team, recreation center or exercise class.

Learn more from WIN’s “Tips to Help You Get Active.” The brochure presents the federal government’s physical activity guidelines, offers more ideas to help you get active, and includes places for you to write down goals and ways to stay on track.

To find out more, visit www.win.niddk.nih.gov or call 1877-946-4627, or follow WIN on Facebook at www.facebook.com/win.niddk.nih.gov.

Get Started •Try a new activity each day, like brisk Involve your family and friends in physical walking or dancing, to find out what you activity to have fun, spend quality time together and stay on track. enjoy. Stick with what you like best.

•If you must spend a lot of time sitting down each day, try to take breaks to stand up and move around every 30 minutes.

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Fit N Trendy PERSONAL FITNESS NAVIGATORS AND ROKKI BONNER JOINS TEAM URBAN TRENDSETTERS AS WE GET FIT IN THE CITY To get to where you want to go in fitness, and in life you have to have a plan... endless pit of over-indulgence that got you fat in the first place?

Only you know the answer to these 4 questions, so that's why it's mandatory that you take a few moments out of your day to answer them immediately

Rokki Bonner, CEO Fitness Navigators

You want things like: *Guidance in your nutrition, exercise, and health endeavors. *You wanted accountability. *And you probably wanted to be inspired.

Good news my friend - WE CAN deliver you results in all those areas of your life! ...But what about the times when you're not around us?

Will you be living a life that is congruent with fat burning success? -orWill you be sending yourself deeper into the

The Rule of "5" And You

You probably are wondering why I decided to have you answer these "4" questions right?

The truth is this...I want you to succeed, and succeed at a monumental level so that you can get to your goal as soon as humanly possible. Chances are since you took the "4" Big Questions That Will Make or time to answer these questions you do too, Break Your Fat-Loss Goals right? Good!

That means that we're both on the same *Question #1: What kind of weight loss re- page, and since we got that out of the way sults do you want to achieve? let's break down the Rule of "5" and what it *Question #2: Who are the "5" people that means to you. you spend the most time with in your life Studies show that the "5" people you spend currently? the most time with directly influence your *Question #3: Do these "5" people have the thoughts, your values, your actions, your same goals/ambitions that you have in terms income, your goals, and even your weight of your weight loss goals? loss. *Question #4: If they do have the same pas- (Note: It's true, birds of a feather *DO* sion/goals/ambitions as you do, then how flock together!) can you incorporate them more into your When you put that into perspective, and you life? look over your answers you have to make a big decision?

Take a few minutes to answer these quesDo any of those people share your same tions and we will talk it over, o.k.? values and goals in terms of fat loss?

-Tick--Tock--Tick--Tock--Tick- All done Are these people in shape, or are they even yet? You are? AWESOME! worse off then you are right now?

If they are out of shape, do they want to make a change?

In reality, are these "5" people positively or negatively affecting your life and your weight loss goals?

Cut To The Chase!

If these "5" people are not helping you get to your goals, and they do not share the same vision as you do, then you need to eliminate them from your life, or minimize your interaction with them.

But what if they are helping you move towards your goals? Or they are in position to make a big change just like you?

What do you do with these people?

The answer is simple: *Keep them around. *Spend more time with them. *And encourage them while they simultaneously encourage you!

To join Rokki on a journey to a healthy lifestyle log onto www.columbuspersonaltrainers.com or contact Fitness Navigators at 614-217-7170.

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Careers in Cosmetology Include Make-Up Artist Photo & Movie Stylist Image Consultant Manicurist Platform Artist Hair Designer Beauty Magazine Writer Hair Color Specialist Salon or Spa Owner Beauty Editor Cosmetology Instructor Beauty Product Distributor Are you ready for a change?

Do you have a passion for beauty?

It's time to take your life in a new direction!

You can enroll now at New Directions Beauty Institute. Now Offering Courses In: Cosmetology Nail Technology Natural Hair Styling Esthetics Salon Management Courses

We Offer Professional Beauty Services Client Service Hours Day Services Tuesday - Saturday 8:30AM-2:00PM Evening Services Tuesday, Wednesday and Thursday 5:30PM-7:00PM

Your dreams are closer than you think....really they are!!

www.newdirectionsbeautyinstitute.com 2013 East Dublin Granville Road / Columbus, OH 43203 / 614-396-7003

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BEAUTY AND STYLE TRENDS GUIDE

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(formerly Arlington Park Shopping Center & Mock Road Plaza) in the North Central area of Columbus. The FCI Marketplace Save-A-Lot is an 18,000 sq. ft. fully stocked grocery store and carries a full line of groceries, fresh produce, fresh and frozen meats, and baked goods. The store also features a an array of Ohiobased products.

As a 20 year residence of the Linden area myself I have personally watched the growth of the Mock Road area due to the diligence and persistence of one man to empower his community. It has been a great sight to witness. I have several friends that live in the homes developed through MiraCit, my children practiced Bishop Edgar A. Posey cheerleading and football at the park Bishop Posey renovated and my grandwould be behind this development. I had children attend FCI Academy. It wasn’t already began to call the area until my interview with him that I realize “Poseyville” however now he was taking how much I owe this man of God. it a step further. FCI Marketplace Hold- Congratulations to you Bishop Posey for ings, LLC opened the First African being a great example of an Urban American owned Save-A-Lot food store Trendsetters. You saw a need and you in Ohio. Located at 2200 Mock Road, fulfilled the need to the betterment of Columbus, Ohio, FCI Marketplace Save- your community. We have much to A-Lot was the newest addition to the learn from you and I am excited to see what’s next. more than 850 Independent Retailers under the Save-a-Lot brand. The opening of the store alleviated the “food desert” condition which had plagued the Mock Road community, and immediately created 20 new jobs.

The store is located within the FCI Plaza

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CROSSING CULTURES TRAVEL AND TOURS Vision Statement Crossing Cultures Travel and Tours’ vision is to be the most creative gateway to the African Diaspora for all.

Mission Statement To celebrate the African Diaspora, to grow eco-tourism and to ensure comfortable travel though regular end-to-end service for all.

Commitment Statement Crossing Cultures Travel and Tours commits to share our knowledge freely while respecting your specific desires and to do so in a manner that encourages a long-term commitment from both parties. All of our services meet the highest standards of professionalism and are delivered in a personable manner at all times

Julialynne Walker Owner 614.214.6277 crossingculturestt@gmail.com www.ytbtravel.com/crossingcultures Twitter: #CCTTJW 28

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URBAN TRENDSETTERS BUSINESS DIRECTORY “Let Us Put Your Business in the Streets”

Starlett L. Hylton 614-774-0826

Starhylton1@hotmail.com

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