Urban Trendsetters October 2015

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IN THIS ISSUE

Team UTS Publisher/CEO Sharon S. Gordon Editor-at-Large Lisa Freeman-Williamson V.P. Sales & Marketing Mykayla Bryant Contributing Writers Delois R. Wright Brenda Spencer Production/Graphics Ashley Corry

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Digital Media Mykayla Bryant Distribution Cobre’ Gordon UTS Grind & Go Street Team Copyright Urban Trendsetters is published monthly and distributed the first Thursday of every month as a complementary publication by Myshbre’ Media and Communication, LLC,5773 Emporium Square, Columbus, OH 43219. Publisher reserves the right to edit, reject or cancel any adver-

The HUB Business Center Ben Carson The Great Betrayal?

Diversity in Media David and Tamela Mann Women In Business Feature Champions of Diversity Woman UP!

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Publisher’s Page

Expand Your Network & Expand Your Brand or girl that sends out a mass email with the same general messages from your contacts for the past networking event. Just like when you’re at a event you want to be personal, approachable and professional, sending a personal email to your new contact is a good way to show that you actually listened to them and you want to make the effort to get to know them. You can keep it brief but add some personal notes from your previous conversation at the event.

4) LinkedIn Message: If you would like to add someone to your LinkedIn account don’t use the preset message: “I’d like to add you to my professional network on LinkedIn.” . Again make it a personal message, show them you are making that effort to connect with them.

on what you want to talk about and how you two can help each other in business.

than talk on the phone or via Google chat. By meeting in person you’ll make a better connection, show your potential contact that you want to 7) Keep it Casual: This is your make the time and effort to get to first meeting so take the time to get know them and also business is to know them more, ask more ques- evolving back to the handshake intions about them than they ask about stead of emails and phone chat. The you. Don’t dominate the conversa- question you have to ask yourself tion and by asking more questions “Would I prefer to meet in person or about them you’ll make a better con- talk on the phone or via email? Will Sharon S. Gordon Founder / Publisher nection with them. it help me get to know the person sharon@urbantrendsetters.com better?”

8) Now vs. Later: And as you So you went to a business networkknow this first meeting you most Networking takes time and energy ing event the other night and have a likely won’t be doing business but but if you put some effort into this handful of business cards and notes there will be potential business in you’ll reap the benefits by following from each conversation and now the future so don’t worry about it, our networking tips on before and you’re ready to make contact with have fun and get to know them. after the networking event. Just a your new prospects, possible future little fact: According to the New contact and another professional in 9) Second Impression: Just like a York Times, 65% of all new busiyour network. You read blogs and first date, first meeting or going to a ness comes from referrals. That posts about how to network like a networking event you should dress means on average, two-thirds of professional, talked to your friends for success. It’s OK to dress casual consumers make purchases because and colleges and you quickly realize 5) Unsubscribe Please: You have if you know the person pretty well someone they know recommended a what happens next? a stack of business cards and you but on this case, dress to imparticular product or service. think to yourself this is a good way press. By looking professional your Furthermore, you are four times 1) Review Your Goals: So you set to add these new contacts to your new connection will take you more more likely to buy when referred by goals for the event you attendnewsletter right? Wrong, it is soseriously. a friend. To sum it up, networking ed. Review them and see if you need cially unacceptable to add someone is a huge part of growing your busito raise your goals, if you didn’t acto your newsletter without their per10) Social Media Check: Make ness and by attending networking complish your goals, its OK, eventually mission and this a good way for sure you have enough business cards events is only half of the whole proyou”ll surpass your goals and will be someone to block your email and for your next event and that all your cess by following these 11 steps. able raise them. avoid business contact with information is still correct. Also 2) 24 Hour Rule: Don’t wait until the you. There’s nothing wrong asking check your website and all your so- Join me for 90 Days of Networking next day or the next week because chances your new contact if they would like cial media’s to make sure they are on my new website at are you won’t get around to it and there’s a to be on your newsletter. also up to date. Finally, go to the http://90daysofnetworking.com or chance they will not recall who you Facebook page and do some likes email me at are. We suggested that you send an e-mail 6) Be Prepared: Before you meet and replies from the past event and Sharon@urbantrendsetters. to everyone you took a card from. Even if you don’t see an immediate connection just your new connection at their busimost of all mention how you ensending a note saying: “It was a pleasure ness, your business or at a coffee joyed your night and the people at meeting you and I look forward to meeting shop, spend the extra time and effort the event. you at the next networking event”. This is to look them up on social media or also a good chance for you to “Pay it Forsome other social media to learn 11) Calling vs. Meeting: Everyone ward” and connect people with the resources or contacts they need. more about them and how you can will have different views on this but 3) Email blast: Don’t be that guy help them in business. Have a plan I feels its better to meet in person

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NEWS The HUB CDC promises to bring new economic empowerment opportunities to the Central Ohio community.

Columbus, OH, September 17, 2015- Community Activist, entrepreneur and The HUB CDC Founder/President Asad Shabazz and Urban Trendsetters News Magazine Founder/ Publisher Sharon S. Gordon have come together for the common goal and vision of creating economic empowerment opportunities to the Central Ohio community with the launch of The HUB Community Development Corporation. “Our desire at the HUB is to provide a holistic approach to gaining and sustaining life balance. If it is your goal to get your GED or obtain additional workforce training or to get a job or become a small business owner, or

all of the above we are here to guide our clients through the process and journey” – states founder and president Asad Shabazz.

The HUB is a NonProfit Workforce and Economic Development Enterprise, housed in a 15,000 sq. foot facility, whose primary responsibility is to link individuals and small businesses with viable educational, employment and entrepreneurial opportunities. Featuring a people & business incubator and resource center, we offer our clientele: office, booth, conference and meeting space; technical support; networking opportunities; work readiness and business mentors and training services; soft and hard skills training; mediation and communication classes; procurement, job and health fairs, and other key employment and business relevant services and resources.

Though open to the public for workshops, training and other services, the HUB’s business incubator is a membership based program. Clients can purchase services daily or rent office space.

In a recent interview, Sharon S. Gordon, CEO and publisher of Urban Trendsetters states “I have had the pleasure of working with small businesses in this community for the past 25 years, and as a small business owner myself, I know firsthand the struggles of not just creating and launching a small business but sustaining a small business. I believe that the HUB may be the missing link for many small business owners in Central Ohio.”

The HUB Community Development Corporation is located at 1336 E Main St in Columbus Ohio, will celebrate its grand opening with a 3day schedule of events beginning with ribbon cutting ceremony on Tuesday, October 1 at 5:00 PM. Councilman Shannon Hardin will be

a part of the ribbon cutting ceremony and will deliver a resolution from City Council. County commissioners have also offered their congratulations and support along with a proclamation from Governor Kasich's office. Tours of the facility will begin at 12 noon.

On October 2nd, the HUB will host its first On-Site and Virtual Career Fair powered by Career Town and then on October 3rd will be the Small Business & Opportunity “Plan B” Expo. All events are free and open to the public. For more information visit the HUB online at http://www.thehubcdc.com.

FOLLOW THE SIGNS...

WOMEN OF SOVEREINGTY WALK FOR DOMESTIC ABUSE AWARENSS Saturday, October 24, 2015 8am-1pm Franklin Park Columbus, OH 43205

Charmella Y Smith, Founder of Women of Sovereignty

Volunteers, Vendor and Sponsor Opportunity Available Call Sharon S. Gordon Urban Trendsetters Media 888-885-5552

Women of Sovereignty was founded to support young women who are aging out/aged out of foster care. Our mission is to help young women by preventing homelessness after foster care release.

We provide self-sufficiency and support through our workshops focused on Self Esteem, Financial Literacy, and more.

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POLITICS

Ben Carson: The Great Betrayal? and the rest of the United States. The Black Freedom Struggle would reach its peak with the Civil Rights Movement and be seared into American public memory with the Great March on Washington for Jobs and Freedom, and iconic speeches

by Dr. King and others.

The Civil Rights Movement continues today with Black Republican Candidate Ben Carson Lives Matter and the The Black Freedom Struggle began in centuries-long fight by black and brown America when the first Africans were folks against police thuggery, for a brought to Florida in 1581. It continued more equitable society, dignity, and full onward through emancipation and rehuman rights for all peoples on both construction as black Americans “built sides of the color line a nation under their feet”, resisting chattel slavery, self-manumitting, tak- But in all, the Black Freedom Struggle ing up arms, and then building political has been a source of inspiration; black and social institutions across the South Americans are the moral conscience of

a nation. Black America has earned that title even as much as it has been unfairly forced upon it. In that idealized role, black Americans are called to defend the weak against the strong, speak truth to power, and force America to live up to the promise of its democratic creed and vision.

This obligation can give strength, clarity of purpose and energy to Black Americans and others who honor that legacy. As such, some black folks have decided that the burden and obligation are too great to carry. Their shoulders are too narrow and weak.

Ben Carson, black conservative and 2016 Republican presidential primary candidate, is one such person.

job of getting over racism.”

Carson was a Democrat for years, but said he’s found the Republican Party to be more welcoming. “When you look at the philosophies of the two parties now, what I have noticed as a black Republican is that Republicans tend to look more at the character of people. And Democrats tend to look more at the color of their skin,” he said in his conversation.

As reported by CNN, in a conversation Carson then suggested: “I find black Republicans are treated extremely well in the Republican Party.

In fact, I don’t hear much about being a black Republican,” he said Wednesday at an event in Michigan. “I think the Republicans have done a far superior

GET ON THE BUS! Join The HUB & UTS as we travel to DC October 9th-10th.

Get on the bus

Farrakhan states, “We’ve got a lot of work to do … a lot of bridges to build … a lot of businesses to support, and we’ve got a lot of young people whose anger has reached a feverpitch. And anger uncontrolled and misdirected can lead to great destruction, but anger properly guided can be turned into a force that makes us very strong.”

Bus will leave and pick-up at the Columbus Urban League.

For More Information: Asad Shabazz – 614-517-2770 or

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DIVERSITY— IN MEDIA INCREASINGLY AFFLUENT, EDUCATED & DIVERSE—THE AFRICAN AMERICAN CONSUMERS UNTOLD STORY Black population grew at 17.7% from 2000 to 2014 — 35% faster than the total population and double the 8.2% growth rate of the White population.

The growth rate of the Black population is partly attributed to the surge in Black immigration from the Caribbean, Africa and some European countries, making the overall population incredibly diverse. The number of foreign-born Blacks in the U.S. has quadrupled since 1980, accounting for 3.8 million of the nation’s Black population. Foreign-born Blacks are contributing to increased incomes in the African-American community: their median household incomes are 30% higher than U.S.-born Blacks.

“The size and influence of affluent African-Americans is growing faster than that of non-Hispanic Whites across all income segments, and the impact is being felt across industries,” said Cheryl Pearson-McNeil, Senior Vice President, U.S. Strategic Community Alliances and Consumer Engagement, Nielsen. “These larger incomes are attributed to a number of factors including youthfulness, immigration, historic educational attainment and constant, relevant dialogue across various social media channels that have an impact on AfricanAmericans’ decisions as brand loyalists and ambassadors. Savvy marketers are taking notice.”

Washington, DC — Nielsen released Increasingly Affluent, Educated and Diverse: African-American Consumers – the Untold Story, the fifth installment in its Diverse Intelligence Series. This new report is inclusive of insights about affluent Black consumers with annual household incomes of $75,000 and higher and upends outdated stereotypes about African Americans, from education and income to media consumption and social engagement. The report was released at a press conference during the Congressional Black Caucus Foundation, Inc.’s 45th Annual Legislative Conference in Washington, D.C. Increasingly Affluent, Educated and Diverse: African-American Consumers – the Untold Story explores the evolution of upper-income Black Americans as the population contin“We believe this ‘untold story’ is both ues to grow and change rapidly. At timely and critical to understanding 45.7 million strong [1], the nation’s African-Americans in 21st century

America,” said Reverend Jacques Andre DeGraff, Nielsen External Advisory Council CoChair. “Nielsen has been successfully providing insights and data for its clients for nearly 100 years. Now with this fifth anniversary milestone African-American report, the launching pad for the Diverse Intelligence Series, multicultural communities can be confident that Nielsen captures the importance of every demographic.”

ates enrolled in college increased in 2014 to 70.9%, exceeding the rate of all high-school graduates in the nation. * 23% of African-Americans with annual household incomes of more than $100,000 search for jobs online (compared to 14% of Whites).  11% of African-Americans with annual household incomes of more than $100,000 take college courses online (compared to 5% of Whites).

Highlights of Increasingly Affluent, Educated and Diverse: AfricanAmerican Consumers – the Untold Story include: Black households $70,000+ top a number of consumption categories by percentage of their annual expenditures: * Personal insurance and pensions – 14.7% * Retirement, pensions, social security – 13.8% * House furnishings and equipment – 12.5% * Cash gifts – 7.6%



Income growth rates: * African-American income growth rates outpaced those of non-Hispanic Whites at every annual household income level above $60,000.  The largest increase for AfricanAmerican households occurred in the number of households earning over $200,000, with an increase of 138%, compared with a total population increase of 74%. 

Media and technology use: * 2015 represented a tipping point as avid media consumption, powerful Consumption habits outpace other cultural influence and burgeoning demographics: population statistics created an unEach week, compared to all Ameriprecedented African-American impact cans, African-American adults spend on a broad range of industries, partic42% more time watching TV; 13% ularly in television, music and social more time on a PC; and 15% more media, as well as on social issues. time on a smartphone than any other ( demographic.

Educational progression: * The rate of Black high school gradu- Continued on Page 9

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888-885-5552 / EMAIL sales@urbantrendsetters.com www.urbantrendsetters.com Continued from page 8—Untold Story

* ‘Black Twitter’ is an influential cluster of users on the platform that consistently drives global trending topics and conversation. Popular hashtags discussed include: #BLACKLIVESMATTER – 4,756,536 #SANDRABLAND – 3,642,898 #FERGUSON – 2,421,801 #FREDDIEGRAY – 2,087,080 #ASKRACHEL – 994,065

Purchasing power: The basket ring (average dollar amount spent per household annually) for African-Americans with household incomes of $100,000+ surpasses that of other groups at higher percentage rates with the following top five retail channels:  Convenience stores – 123% * Toy stores – 40% * Book stores – 32% * Automotive stores – 15%

* Department stores – 14% Immigration impact: By 2060, one of out of every six U.S. Blacks will be immigrants. Metropolitan areas that are home to some of the nation’s largest Black populations are where the impact of immigration is most apparent.

Black immigrants comprise the following percentages for the Black population in these metro areas: * Miami – 34%

* New York – 28% * Washington, D.C. – 15% For more detail and insight, download Increasingly Affluent, Educated and Diverse: African-American Consumers – the Untold Story, here.

For more detail and insight, download Increasingly Affluent, Educated and Diverse: African-American Consumers – the Untold Story, here.

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THE JOURNEY

David & Tamela Mann & Family‌... A Perfect Combination Faith, funny and fantastic! These However David explains, "The tim- together, David Jr. and Joy. Now are just a few adjectives to describe ing just wasn't right." In a sensation- they have eight grandchildren! the new reality TV show by one Therefore they are truly gospel music's most talented coua Brady Bunch, of sorts, ples: David and Tamela Mann. but bring a realness and fun of similar to BlackYes, David, Tamela, and the entire ish.

Mann clan bring a refreshing and comical view of their life off the screen and stage. On It's A Mann's World!, showing on BET, they perHowever he added, mit cameras to document their "We aren't like The wholesomeness and hilarity for all Browns but more David to see. GOSPELflava.com had the and Tamela, the part opportunity to catch up with the that people don't get a power couple to discuss their new show, life and what's next. chance to see." "We are a real life family," says 'Hand and glove', 'sock and shoe', al, and dare I say sometimes Tamela . "We have the same is'ham hocks and collard greens': cer- "ratchet" reality TV world, The sues, problems like other people do tain things just belong together. If Manns wanted to control what and on the show you'll be able to you ever see or hear David and would be showcased for the world see that", she continued. Real life is Tamela Mann interact, a perfect to see. Therefore, they put it off and what you can expect to see: pranks, combination also comes to mind.

They laugh together, complete on prayed about it. Some time later police and the grandkids calling Daanother's sentences, and praise to- when the opportunity resurfaced; vid "Paw Paw." gether. They epitomize familiar high they were ready, and leapt at the school superlatives such as "Most chance. The determining factor in It's hard to believe this husband and Talented", "Cutest Couple" and this project was control. wife team has been in the entertain"Class Clown", even after 26 years ment industry for over 20 years. The of marriage. This in today's day and 26 years is no small feat. Still, it's in "In It's A Manns World, we have cre- two first earned notoriety as vocalone thing to live in wedded bliss in ative control and that was important ists in Kirk Franklin's The Family private but it's a horse of a different to us", David declared. Working with and now as fixtures in various Tyler color when cameras are rolling. familiar friends like Roger Bobb, a Perry productions. Like anyone, Your image can sometimes not be former Tyler Perry Studios executhey too have experienced a plethoyour own when producers are in tive, they knew they would be porra of ups and downs. Yet when control. trayed in the proper light. asked to they envisioned a picture With gospel artists such as Mary of their younger selves, before the Mary, The Tankards (Thicker than What many may be surprised to dis- first Kirk Franklin & The Family proWater), and The Sheards all delv- cover is that The Manns are a ject was released, and to thinkg ing into reality television, The blended family. When they wed 26 about what would they say their Manns were approached several younger selves, the answers betimes to do so as well. Who wouldn't years ago, David had two children (Porcia and Tiffany) from a previcame spirit-filled. want to see the breakout stars ous relationship. A year into their "Deacon Leroy Brown and Cora Brown" from Tyler Perry's #1 come- marriage, Tamela gained custody of After gaining her composure, the dy show "Meet the Browns" on a her niece Sonya. And as the years "Take Me to the King" singer sinreality show? progressed, they had two children cerely stated, "I never would've im-

agined." Sniffling, she continued saying, "I'm really grateful. Every step was not easy. But we were willing to make the sacrifice. We had to be still, stand strong, and be faithful". Expanding on his wife's sentiments, David said that "coming from where we come from, this is only God. We couldn't have imagined anything like this. God has been really good to us!"

Having successfully ventured into music, television, stage and movies, both of them deserve to sing the words that Tamela has made Grammy-nominated, Stellar Award and Dove Award-winning: "Truth is... 'm tired."

However, they are not done yet.

"We are working on a marriage book, movie ventures, music and more other stuff too," David explained.

Whatever venture they choose to delve into, you can expect this dynamic duo will be awesome at it and in it. They are a family that keeps first things first: faith, family, and of course fun! You can check out It's A Mann's World Wednesdays evenings on BET.

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FAMILY TRENDS Fathers Incorporated launches “the HONORABLE man” campaign to encourage 20,000 Black Fathers to represent at the upcoming Million Man March It has been nearly 20 years since the historic Million Man March in October of 1995. Much has transpired over this time with the nation’s Black Men and Families. Recent Pew research indicates that black fathers are engaged more than any other population of fathers in the day-to-day activities and rearing of their children. “We have a long way to go, however we have made some significant progress in challenging and disproving the societal view of black fathers,” says Kenneth Braswell, Executive Director of Fathers Incorporated.

Beginning the first week in August and up until the march, the Atlanta based not-for-profit will encourage at least 20,000 black fathers across the nation to sign “the HONORABLE man” pledge on its website

(www.millionblackfathers.com) in order to represent the new 21st Century dad at the October 10th, twentieth anniversary celebration of the Justice or Else Million Man March in Washington, DC. “In the first couple of weeks (prelaunch) we already have signatures from fathers in 33 cities in 13 states presenting nearly 100 children. This is a clear indicator that black fathers understand both the significance and importance of having their voices represented on the platform of this historic and memorable occasion,” says Braswell.

man, to include “word of the week”, video of the week and contest challenges to sign up fathers to take the pledge. The hashtag #honorableman will be used to capture the excitement created by the effort.

FI is also proud to announce its National Advisory Council. These progressive thought leaders from around the country will advise and assist the development and implementation of the campaign. "The Campaign for Black Male Achievement believes that Black men are assets to their families and communities, particularly as caring, loving fathers in the lives of their children.

For eleven weeks leading up the That’s why were are thrilled to partmarch, activities will include a com- ner with Fathers Incorporated’s prehensive social media campaign to Honorable Man campaign to encourgenerate conversation around the age 20,000 Black fathers to be enprinciples of the HONORABLE gaged in the upcoming 20th anniver-

sary of the Million Man March. We envision that this campaign will revive and encourage thousands of Black fathers to elevate their impact in the lives of their families and community,” says Shawn Dove, CEO, Campaign for Black Male Achievement.

For more information to support or promote the campaign you can reach us at info@millionblackfathers.com.

You can also join us on Twitter @millionblkdads, Facebook at www.facebook.com/ millionblackfathers and our website at www.millionblackfathers.com

SENIOR TRENDS Your Money & Your Life Insurance (NAPSI)—For many older Ameri- An Answer cans, selling a life insurance policy One option to consider if you can no can be a lifesaver, fiscally speaking. longer afford your life insurance premium is a life settlement: the sale The Problem by the owner of a life insurance polAs reported in The Wall Street Jour- icy to a third party for an amount nal, many retirees are struggling to greater than its cash surrender value afford recent increases in their life and less than the death benefit. The insurance premiums. This can be seller of the policy gets a cash payespecially painful for those seniors ment. The buyer of the policy aswho were already unprepared for sumes all future premium payments retirement. and receives the death benefit upon the passing of the insured.

According to the Government Accountability Office, households with Americans who are aged 65 or older members between 65 and 74 years leave more than $100 billion in benold have retirement savings worth efits on the table each year by lapsabout $649 a month. ing or surrendering their life insurance policies. A survey by the Insur-

ance Studies Institute found that 90 percent of those seniors would have • A new policy may be a better perconsidered selling their policies if sonal or financial fit. they knew they had other options.

Anyone considering a life settlement Why To Sell should first talk with his or her inThere are numerous reasons to con- surance, financial or legal adviser to sider selling a life insurance policy, explore all legal, tax and other conin addition to premiums being no sequences from selling the policy. longer affordable.

Learn More • There is a need for resources to pay for health expenses and longFor further facts, or to find a life setterm care. tlement professional nearby who can • A term policy may be reaching the help you look into this option and end of the coverage period. see if it makes sense for you, call (800) 664-9024 or visit the Life In• The insured has outlived the poli- surance Settlement Association cy’s beneficiaries.

(LISA) website: www.lisa.org.

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EDUCATION

Top 10 Back-To-School Scholarships For Black and Minority Students in 2015/16

It’s that time of the year again!

School is back in session, and high school seniors are being advised to start looking for and applying for available scholarships and internships. Every year, thousands of nonprofit organizations, government agencies, and companies give away billions of dollars in financial aid.

Quite a few of these programs are specificially for minority students – that is, African Americans, Hispanic American, Native Americans, Asian Americans, and sometimes even disabled students of all ethnicities.

#3 – Coca-Cola Scholars Program: a very competitive program for high school seniors throughout the United States. Sponsored by The Coca-Cola Company, the largest soft drink company in the world, the program awards millions every year in college funding. #4 – Apple HBCU Scholarship Program: offered to eligible college students who are in their final year of college at a HBCU institution.

Eligible students include those who are majoring in Computer Science, Information Science/Technology, Mathematics, and/or Engineering.

#5 – Amazon Student Scholarship: open to high school students who plan to attend college full-time.

Students must plan to enter college in the Fall immediately after graduHere are the top back-toscholarships for Black and minor- ating from high school. This scholity students in the 2015/16 school arship is based on merit, community year: service and leadership experience. #1 – Tom Joyner Foundation “Full Ride” Scholarship: awards a full scholarship to one student to attend a Historically Black College and University (HBCU). The scholarship is open to graduating high school seniors with high academic records. #2 – Ron Brown Scholar Program: provides scholarship awards to African-American high school seniors who are excelling in their academics, exhibiting exceptional leadership potential, and actively serving in community service activities.

ties are particularly encouraged to apply. #8 – Xerox Technical Minority Scholarship: designed to help cultivate minority students for potential recruitment in the field of technology. The scholarship amount award depends on the student’s tuition balance, academic excellence and classification. #9 – United Negro College Fund (UNCF) Scholarships: provide an extraordinary amount of scholarship opportunities for minority students with financial need. Scholarships include educational assistance for students attending participating Historically Black Colleges or Universities (HBCU) and other colleges as well.

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#10 – Buick Achievers Scholarship Program: awarded to students who excel in the classroom and give back to their communities. Special consideration is given to students who are female, minorities, firstgeneration college students, military veterans and military dependents.

#6 – Gates Millennium Scholars Program (The Bill Gates Scholar- Find hundreds of more 2015-2016 ship) For Minority Students: awards scholarships online at scholarships each year to African www.ScholarshipsOnline.org American, American Indian/Alaska Native, Asian Pacific Islander American or Hispanic American students who plan to enroll full-time in a two-year or four-year college or university program. #7 – CIA Graduate Scholarship Program: open to graduate students who are in their first or second year of graduate studies. All eligible graduate students may apply, and minorities and people with disabili-

888-885-5552

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YOUNG & TRENDY

Misty Copeland….. “I was born to do this!”

They told her she had the wrong body type for classi- Theatre in 20 years and this week premiered in the Copeland’s book “Firebird” aims to inspire kids to cal ballet: too short, too curvy. Her lines were all lead dual role of Odette/Odile in the company’s Aus- work hard and have faith in themselves. (Courtesy of Putnam Juvenile) wrong. The color of her skin stood out too starkly tralian production of “Swan Lake.” from that of her fellow ballerinas. fans with her new children’s book Firebird, which That’s just the latest development in a whirlwind tells the story of a young girl who battles self-doubt Misty Copeland kept right on dancing — and proved year that saw Copeland become a New York Times the naysayers wrong. best-selling author (her memoir, Life In Motion, was to reach amazing heights. released in March), as well as an Internet sensation The former ballet prodigy, now 31, has become the thanks to an empowering viral ad for Under Armour. first African-American soloist at the American Ballet And Copeland is nurturing the next generation of

KENYE AND COMMON TO BRING 20,000 JOBS TO CHICAGO mon, are using their star power to bring about positive change.

Partnering up with Chicago’s Urban League, the two performers want to bring 20,000 jobs to the city streets which have claimed the lives of countless inner-city youth for years. Common‘s foundation Common Ground along with Kanye’s DONDA organization will be holding a music festival this September which will raise money and awareness for their cause.

Artist Kenye West and Common While the new generation of Chicago rappers embrace the bloody nickname ‘Chi-Raq,’ two of the city’s hip-hop elder statesmen, Kanye West and Com-

Common told poppinglines.com, “Obviously, one of the biggest reasons our kids are going through what they’re going through is because of poverty. I was doing an event in the neighborhood and there were some kids from Englewood and I said, ‘Man, what do y’all really need? What’s gonna stop this?’ And they were like, ‘We need money. Man, if we could work.’ They want a chance.”

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BUSINESS TRENDS

7 Reasons You Should Post Videos to Market Your Business 1. People Love Videos-It’s only natural that people love watching videos. Humans are visual creatures. Being able to deliver a message through a captivating video is a marketing homerun.

Many people would prefer to watch a well produced video than to read a bunch of text.

2. They're Inexpensive to MakeYou don’t need a big budget to produce videos; an inexpensive camera works just fine. Of course, you can also pay for a top notch expensive camera and The number of small businesses professionally produced video, but that’s your choice. It’s not using video email marketing is trending upwards. Are you on the necessary. bandwagon?? If not, you should 3. It's Easy To Distribute Videos Online-Your videos can easily be jump on it – now. posted to sites like YouTube, With the technology and various Vimeo, Daily Motion and others. tools that we have at our dispos- They can also easily be shared via social media sites once al, there is no reason for any they’re uploaded. business owner to not think of 4. Videos Decrease Bounce Rates posting videos online. Quality videos can do wonders for your - One of the metrics that Google uses to rank webpages is business and bottom line. bounce rate – the percentage of Here are seven reasons to start users who land on a webpage adding videos to your marketing without viewing other pages. Add your videos to your website! toolbox.

They can help lower your bounce

rate resulting in higher search engine rankings.

5. Mobile Device Users Prefer Videos-More and more people are using mobile devices to surf the web. Due to the smaller screens on handheld devices, many people prefer to watch videos rather than read a bunch of text.

6. Videos Can Boost Your Brand Credibility- To take things further, one of the most effective ways to popularize your brand is by producing good videos that generate buzz. Your credibility can get a huge boost if viewers see that your videos have lots of views and shares on Facebook, Twitter, and other social media sites.

7. Videos Allow You to Give Product or Service DemonstrationsVideos allow you to visually explain and demonstrate your products or services. This way, people can more easily see themselves using whatever it is that you have to offer. If you’re not sold yet, consider this: viewers are many times more likely to buy whatever it is you’re selling after watching a video.

The signs are clear: video marketing is not going anywhere. It will only continue to grow in popularity. The question is will you grow with it or will you be left behind?

OfficeVP is the most comprehensive all in one online marketing suite available on the market today. For more information contact Urban Trendsetters, Sharon S. Gordon today at 888-885-5552 or email urbantrendsetters@officevp.com. Click image below and visit our website.

CALL 888-885-5552 FOR MORE INFO OR VISIT ONLINE HERE

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THE URBAN TRENDSETTERS WOMEN IN SMALL BUSINESS SPOTLIGHT –Media diva’s Tracy Taylor T-Communications

T-communications was created in 2004 by Tracy Taylor. Tracy’s is a special events coordinator, who specializes in coordinating special events, marketing/ promotions and fund-raisers for political and nonprofit organizations, sporting events, athletes, artist, authors, radio/TV personalities and nightclubs.

She has worked as the Promotions Director for Radio One Columbus overseeing the daily operation of the promotions department, implementing various promotional events and community programs for three radio stations. Tracy also served as one of the key coordinators for the 2004 Ohio Hip-Hop Summit (featuring Russell Simmons and the Hip-Hop Summit Action Network) and was the conference coordinator for the 2004 Radio One Music Industry Summit.

Tracy’s professional background also includes working with some of Ohio’s top professional athletes, TV/Radio Personalities, and government agencies. She is deeply involved with various community programs throughout Central Ohio and local and national politics.

In 2004, she participated in a thirty-day bus tour for Russell Simmons’ Hip-Hop Summit Action Network, GOTV, and Dr. Benjamin Chavis, President & CEO of the Hip-Hop Summit Action Network (HSAN). The tour covered the Midwest, registering people to vote and educating them on their voter’s rights. Various artist from the music and entertainment industry also participated including actor Danny Glover, Lauren Hutton, Tyson Beckford, Apprentice Star Omarossa and Rap Artist, Jim Jones, Ying-Yang Twins, Bizzy Bone, Eight Ball & MJG, Ms. Jade, Petty Crack and Boxing Champ Bernard Hopkins.

Tracy has been recognized for her work and contributions to the community in several local and national news publications. She serves on the Board of the Ward Family YMCA and has a volunteer coordinator for the “End The Violence” program in Columbus, Ohio. Tracy is a native of Columbus, Ohio and a graduate of Columbus Public Schools.

For more information log onto http://ttcommunications.com

Brenda Spencer Spencer4Higher Media

Born and raised in Columbus, Ohio, Brenda started working in the media at the age of 15 selling the Call & Post newspaper in her neighborhood under the leadership and guidance of Publishing legend, Amos H. Lynch, Sr. She received her Bachelor of Science Degree in Communications from Ohio University and in 1986 started her career at NBC Affiliate WCMH-TV Channel 4 in Columbus. Brenda found her niche in Sales as a Account Executive for Sunrise Broadcasting in 1993, generating over half a million dollars in the first year. Brenda continued helping businesses advertise and market their products and services for over 25 years at Scantland Broadcasting, Lynch Communications, Blue Chip Broadcasting, Radio One, UTS News Magazine and Who’s Who Publishing generating Millions of Dollars in Revenue.

Brenda served a 5 year term as the “First” African American President for the National Organization, American Women in Radio & Television (AWRT), Buckeye Chapter (2000-2005). Brenda is a published writer, has written and produced hundreds of radio commercials, and is the creator of countless advertising ideas, concepts and promotions for her clients.

Brenda created “Spencer 4Higher Media, LLC” in January 2010 and “Spencer 4Higher Education” in 2012. Spencer 4Higher Media became globally known after being hired during the initial “media feeding frenzy” of Ted Williams, The Man with the Golden Voice in 2011. S4HM has worked with Tyler Perry Play’s Madea’s Happy Family & Hell Hath No Fury, Legion Music Group, Sigal Models & Talent Agency, Super Bowl 43 MVP Santonio Holmes, coordinated national interviews with the Tom Joyner Morning Show, The Mo’Nique Show and live concert appearance with national comedian Mike Epps.

Now a published author Brenda published her first book “Sell It Like It Is – A Training Guide for Rookie and Veteran Sales People, Entrepreneurs and Business Owners” in the fall of 2014. For more information log onto http://spencerforhighermedia.info

Gayle Saunders & The Saunders Company

Gayle Saunders, founder and managing partner of The Saunders Company, is a public relations professional with more than 25 years of experience in reputation management, crisis communications, strategic communications and media relations.

She has managed media relations for national brands, including the Memorial Tournament, NASCAR, Tavis Smiley and Black Enterprise, and has held executive roles with Fortune 100 companies such as Nationwide Insurance, AT&T. She served in senior leadership roles at several entities including National City Bank, The Ohio State University, The City of Columbus and Columbus City Schools.

Her success includes spearheading communications strategies for several offices while at Nationwide, including the Chief Customer Advocate, the Office of Human Resources and Administration and the Office of Diversity and Inclusion. She served as spokesperson for Nationwide Insurance during Hurricane Katrina. Saunders served mayors Greg Lashutka and Michael Coleman as Columbus' first female deputy director.

She is a past board member of the YWCA, The Columbus Urban League and the King Arts Complex and past president of the Child Development Council Head Start. Her work has been recognized by the National School Public Relations Association, The Ohio School Public Relations Association, and the Cleveland Press Club. Past awards include being named Communicator of the Year by the Columbus Blue Chip Foundation, recognized by Who's Who in Black Columbus as an Interesting Personality, by Business First as a 40 under 40 leader and is a graduate of Leadership Columbus.

She is a graduate of the University of Louisville. She and her husband Jerry Saunders have one son and reside in Pickerington, Ohio. For more information visit http://thesaunderscompany.com/

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THE URBAN TRENDSETTERS WOMEN IN SMALL BUSINESS RESOURCE DIRECTORY WELD Women For Economic and Leadership Development Tracy Heard, Board Chair WELD develops and advances women’s leadership to strengthen the economic prosperity of the communities it serves. We provide women with specific tools to enhance their individual economic status, and we build programs, events and a community to support female leadership development and business growth.

WELD Board Chair is the Honorable State Representative Tracy Maxwell Heard was the Minority Whip of the 129th General Assembly (GA) of the Ohio House of Representatives. Leadership is not new to Heard as she was the Majority Floor Leader of the 128th GA and past President of the Ohio Legislative Black Caucus Foundation. As a full-time legislator, in her junior term, she proudly serves the 26th House District that covers the Downtown, East and Southside communities of Columbus, Ohio. Consensus building is her strength. Heard has a sincere desire to be part of the leadership that restores the process of public service back to the business of governing and compromise to address the needs and issues of the more than 11 million citizens of the state and away from extreme unproductive partisan politics. Her life is guided by the Biblical scripture, “Seek ye first the kingdom of God and His righteousness and all these things shall be added unto you.”

- Matthew 6:33 For more information visit http://

THE DIVA’S MOVEMENT Noni Banks, Founder

With a passion for empowering and inspiring women, Noni Thornton founded The DIVA Movement with the mission of helping ordinary women to live extraordinary lives.

The DIVA Movement offers women the opportunity to connect through trainings and workshops, mentoring and coaching services, and Girls Night Out themed events.

The DIVA Movement speaks to the whole woman and creates outlets, resources and opportunities for women to live their dreams, pursue your purpose and develop real and meaningful relationships with other women.

Noni has a global vision for expansion of the DIVA Movement, empowering women all over the world. The Diva Movement is expanding its mission to reach young girls and provide empowerment and motivational resources for young ladies to reach their fullest potential.

Form more information http://www.thedivamovementohio.com/

E-WOMEN’S NETWORK Amy Ostigny, Executive Managing Director Columbus Chapter, eWomenNetwork Headquartered in Dallas, Texas, and founded by Sandra and Kym Yancey in 2000, eWomenNetwork adds hundreds of new members monthly and produces over 2,000 women's business events annually through 118 U.S. and Canadian chapters. We are the largest women's business event company in the world.

The chapters are led by talented and caring Managing Directors who are not volunteers, but skilled professionals who are financially rewarded for growing the chapters and coordinating all monthly networking activities. As a result of all the events we produce, eWomenNetwork provides thousands of speaking opportunities showcasing the best and brightest thought leaders and experts. There is no organization that features and showcases more women speakers than eWomenNetwork.

For more information visit https://new.ewomennetwork.com/

NAWBO National Association of Women Business Owner Darla J. King, President The National Association of Women Business Owners, Columbus, Ohio Chapter, is a Central Ohio organization representing the interests of all women entrepreneurs in all industries. Membership is open to sole proprietors, partners and corporate owners with 5% ownership in their company. Active members who live in a chapter area automatically join both chapter and national organization of NAWBO. NAWBO Columbus advances women entrepreneurs toward economic, social and political achievement. By helping them: •Develop and grow strong, profitable women-owned businesses •Build strategic alliances, coalitions and affiliations •Transform public policy and influence opinion makers •Affect changes in the business culture For more information visit http://nawbocolumbusohio.com

For Additional Resources for Women Business Owners and Entrepreneurs visit our website at www.urbantrendsetters.com and follow the Resources Link.

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BUSINESS TRENDS

By Douglas Craven

Sell-Out Crowd Supports Women’s Business Center businesses created, over 300 individuals served, and more than $1 million in capital accessed.

Sold-out Crowd at the 2nd Annual WBC Ohio Luncheon

Last Thursday, the Central Ohio community came together for the second annual Women’s Business Center luncheon.

of PMM, a national, awardwinning brand consulting firm.

In her role as a council member of the National Women’s Business Council, she works to give The Economic & Commu- women entrepreneurs a voice in nity Development Institute Congress, the U.S. SBA, and the (ECDI), home to the WBC, White House. She stressed the importance of resources like released its new video ECDI and the WBC. highlighting some of the great client stories.

Columbus continues to be an ideal place for entrepreneurs to Jendell Duffner, owner of Green Scoop and winner of begin and grow their ideas. The WBC and ECDI work hand in this year’s WBC Member hand with community partners

“We were pleased to have increased seating capacity and to once again have a sellout crowd,” says Patty Tumen, vice president of Women’s Business Centers of Ohio. “The luncheon provides much-needed monetary support for the services of the Women’s Business Center, and just as importantly, increases awareness of our program to those who could benefit from the Center as well as others who may consider volunteering time as professional coaches. The luncheon gives our hard-working staff and Center members the chance to celebrate their success.”

Sherrod Brown sent a recorded tribute to the luncheon in support of the Center’s efforts.

“The Women’s Business Center does important work to empower Ohio women to take control of their economic destiny,” Brown says. “Six-hundred thousand households in Ohio are headed by women. The future of Ohio families depends on women having equal opportunity in our economy.

You are not giving women a hand out, you are giving them a hand up to start businesses, to grow companies, to enrich our state.”

The results of less than three years of work as the only Small Business Administration approved Women’s Business Center in the state include nearly 50

Kimberly Blackwell addresses crowd and answers questions from WBNS TV10’s Kristen Hartman.

Business of the Year Award, was recognized as the first business of its kind in the U.S. “I have taken advantage of every service that I had offered to me,” Duffner says.

“That includes creating my business plan, mentoring and more. ECDI and the WBC is where I got the idea, where it started, where it blossomed. They gave me the tools to take that idea to the next step.”

The afternoon featured keynote speaker Kimberly Blackwell, founder and CEO

Jendell Duffner of Green Scoop holds her WBC Member Business of the Year award at the luncheon. Pictured with: L TO R: WBC Board Chair Rene Rimelspach, WBC President Patty Tumen and WBC Director Ellen Harvey

Stephanie Steward-Young accepts for Fifth Third Bank, WBC Corporate Partner of the Year. Fifth Third has representatives on both the ECDI board of Directors and the WBC Advisory Board. Fifth Third has been sponsors for both WBC luncheons, provided funding for the Learning Lab, and for two years in a row has funded VGATE – Veterans Growing America Through Entrepreneurism – a day-long seminar for women veterans exploring entrepreneurialism.

and leaders to develop the best tools for every business. Find out more at WBCOhio.org

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BUSINESS

5 Black-Owned Companies You've Never Heard of That Make $500 Million or More A Year There are more than 2 million businesses in the United States that are owned by African Americans, but most are small operations with very few employees.

However, there are many Blackowned businesses that employ hundreds or thousands of people, and generate annual revenues of $100 million or more - some even generate billions.

Here are 5 of them that you probably never heard of

tions. Founded by David L. Steward, this company has long been the largest Black-owned business and has grown to more than $6.7 billion in annual revenue with more than 3,000 employees. Even more, they have more than 2 million square feet of warehousing, distribution and integration space. And yes, they are Black-owned! #2 - ACT-1 Group: Based in Torrance, California, this company provides staffing, human resources and management solutions to Fortune 500 companies in industries from : #1 - World Wide Technology Inc: entertainment to technology, and finance to biotech. Founded by Based in Maryland Heights, MisJanice Bryant Howroyd, this compasouri, this is a global IT company ny generates more than $2.2 billion that serves the technology needs of a year! Not just Black-owned, also large public and private organiza-

woman-owned! #3 - The Anderson-Dubose Company: Based in Lordstown, Ohio, this company provides logistics solutions and unparalleled service to the world's most elite corporations in the quick service industry. Founded by Warren E. Anderson, they have more than 400 employees, and generate more than $540 million in annual revenue. Black-owned - check! #4 - Global Alliance Automotive: Based in Detroit, Michigan, this company is a global automotive parts supplier. As a worldwide group of independent representation companies, they are an adequate contemporary answer to recent major structural changes within

the automotive industry. They pull in about $520 million every year in revenue. Black-owned? Yes, indeed! #5 - Thompson Hospitality: Based in Reston, VA, this company is the largest minority-owned food service management company in the country. Founded by Warren M. Thompson, they were recognized in 2010 as "Company of the Year" by Black Enterprise Magazine. They have more than 4,000 employees, and their annual revenues are just shy of $500 million. Again, Blackowned!

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Urban Trendsetters Business Directory

Christa Payne Area Manager 614-778-1958

Your ad could be here for as low as a $150 investment Call Urban Trendsetters Today 888-885-5552

christapayne@aol.com Undercoverwear.com/

REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWW.URBANTRENDSETTERS.COM /UTS BIZ LIST SELL YOUR STUFF UTS Classifieds All print classified ad will get FREE placement online.

One Week Two Weeks One Month

$25 $40 $75

Includes 1 photo, up to 500 characters.

Call Urban Trendsetters Today 888-885-5552

ARE YOU A TRENDSETTERS? Urban Trendsetters wants to spotlight you and your business.

Send your us your photo and brief introduction to Sharon@urbantrendsetters.com Subject: Business Spotlight

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DIVERSITY TRENDS 5TH ANNUAL CHAMPIONS OF DIVERSITY Created by Ohio publishing legend, the late Amos H. Lynch, Sr., and his nephew Orville Lynch, the Ohio Champions of Diversity Awards are designed to highlight and recognize the contributions of individuals and corporations who demonstrate outstanding efforts in diversity Leadership, Development, Supplier, Workforce and Community Outreach. The Ohio Champions of Diversity Awards is truly an inclusive event that represents all persons including African American, Hispanic, Asian, Somali, LGBT, Disabled, Veterans, Emerging and general market communities.

The Ohio Champions of Diversity Awards program is a unique one of a kind event that includes an Awards Luncheon and an on line and in person Career Fair series and Workshops. This event is put together and run

by All Ohio Small Minority owned and operated Businesses that include Career Town Networks, Spencer 4Higher Media, Whitehouse Media Group, T Communications, Black Central Creative, Basement Deep Media Group and Urban Trendsetters Media. The monies generated to host the Ohio Champions of Diversity Awards “Stay in Ohio” and go towards hosting the event with partial proceeds benefitting this year’s host nonprofit organization the Ohio Conference NAACP representing more than 70 chapters statewide!

The 5th Annual Ohio Champions of Diversity Awards will present awards to 2 Pioneer Award winners: Steve Harvey, National TV & Radio Talk Show Host and Dr. Yung-Chen Lu founder of the Asian Festival for their pioneer and trendsetting efforts in diversity in Ohio. This year, the Ohio Champions of Diversity Amos H. Lynch, Sr. Legend Award will pay tribute to the Life and Legacy of Amos H. Lynch, Sr. who passed away on July 24, 2015. The Champions of Diversity Awards with also present awards to corporations with 500 or more employees who demonstrate excellence in the following 5 areas of corporate diversity: 1. Leadership 2. Development 3. Workforce 4. Supplier and 5. Community Outreach.

The 5th Annual Ohio Champions of Diversity Awards will be held at the beautiful restored Lincoln Theatre located at 769 East Long Street, Columbus, Ohio in the King Lincoln District. The Awards celebration includes a luncheon and program featuring a Special Tribute to the Life and

Legacy of Mr. Amos H. Lynch, Sr. The 5th Annual Ohio Champions of Diversity Awards is sponsored by Walmart, The Ohio State University, NBC4i, Radio One, The Praise Reporter, Urban Trendsetters Media, La Mega Radio, La Jornada Newspaper, The Ohio Chinese and Taiwanese Newspaper, Who’s Who in Black Columbus, Bounce TV, Azteca Columbus, Telemundo Columbus, 1580 AM The Praise Radio, The Somali Dalmar TV, and Spencer 4Higher Media.

For information on the 5th Annual Ohio Champions of Diversity Awards or to reserve Tables, Tickets and advertisements in the special edition Souvenir Program Book contact Brenda D. Spencer, President & CEO, Spencer 4Higher Media at 614-348-2667 or email bspencer@spencer4highermedia.com.

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DIVERSITY TRENDS Nicole “Lady X-Treme” Carter hosts Unlimited Possibilities for All Disabilities (UPFAD) Talent Showcase Founded by Central Ohio’s local promoter, artist and motivational speaker Nicole “Lady Xtreme” Carter, UPFAD is a non-profit organization that focuses on sharing the talents, skills and competencies of those with disabilities.

“The purpose of UPFAD is to Held each October, National create a demand for talented Disability Employment Aware- disabled individuals on major ness Month (NDEAM) is a time media platforms, and create to celebrate the many and var- opportunities for talented disaied contributions of America's bled individuals to thrive on workers with disabilities. The these platforms” states Carter. theme for this year — which marks 70 years since the first The vision of UPFAD is to observance — is "My Disability identify, empower and enhance is One Part of Who I Am." To opportunities for the many taladd to the celebration is the UP- ented individuals with any form FAD Talent Showcase. of mental or physical disability.

UPFAD will provide different platforms for our clients to showcase their talents and impact the community in a positive manner. According to the 2012 Census Bureau nearly 1 in 5 people have a disability in the U.S. On Friday, October 30, 2015 at the King Arts Complex UPFAD will host the UPFAD Talent Showcase sponsored by CareSource. To participate in this showcase of local talent as entertainment, vendor, sponsor or volunteer, please contact Nicole Carter at 614-569-4958.

Urban Trendsetters and Career Town Network Host Theme Based Onsite & Virtual Career Fairs October—Holiday January 2016 — General February—Black History Month March—Women in STEM April—Minorities in Health

This series of career fairs will allow recruiters and job seekers to interact one on one from the comfort of office and home.

Each week is dedicated to a specific theme including: Logistics & Warehouse, Professional, Healthcare, Diversity, Black History Month, Sales and STEM. For Registration, Vendor and Sponsorship Opportunities and Information Call 888-885-5552 Email Sharon@urbantrendsetters.com www.urbantrendsetters.com Register for Your FREE Career Town Account Online click link above or visit www.careertown.net

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REAL ESTATE TRENDS

3 Steps To Prepare Your Credit For Home Ownership

Homeownership is a dream for many Americans, and maybe it's one of yours as well. Making this dream a reality requires hard work, dedication and the proper preparation. You must figure out where you want to live, what type of home you desire, what you can afford and also how your credit rating may impact your home-purchasing goals.

cess, and your creditworthiness could also affect the amount that you can borrow, the interest rates you will qualify for and your ability to obtain a mortgage loan in the first place.

To help you build good credit and increase your ability to obtain better loan terms, Vanderbilt Mortgage and Finance, Inc. offers these tips for improving your credit:

Pay your bills on time Late or missed payments on any of your credit accounts, such as credit cards, mortgages and other loans, could cause a drop in your credit score. To prevent this, make your payments on time. Making additional payments whenever possible and paying extra toward the principal balance will also help to keep a Your credit rating can play an imgood payment history and decrease portant role in the home buying pro- the payoff timeline.

Minimize any outstanding debt and keep existing debt manageable Paying your statement balances in full instead of letting debt accumulate can improve your credit scores, which may result in better terms being offered from lenders. Lenders often check your credit report when you apply for a loan and measure the amount of debt you're carrying against the loan amount they've requested. Excessive debt is one of the factors that could cause a lender to decline your application.

Avoid applying for unnecessary credit Credit applications can appear as inquiries on credit reports, which may suggest to lenders that an applicant is taking on additional debt.

Be aware of advertising or sales

promotions that offer purchase discounts if you apply for a credit card.

Even these cards could show up as inquiries on your credit report.

These inquiries remain on credit reports for two years. Instead of applying for additional credit, use your existing lines of credit to showcase your responsible credit management by paying bills on time and paying off the debt quickly.

"There are a lot of steps you can take to improve your credit, but it's important to remember that credit scores don't change overnight," says Hamilton. "It takes time to increase your credit rating, and while it may feel like a slow-moving effort, it is well worth the wait when you get to open the door to a home of your own for you and your family."

For more credit tips, you can check

HOME & STYLE TRENDS

5 tips for creating fall curb appeal season.

Front door, first impressions

Soon, all things pumpkin spice will be here, including the home visitors that bring them. In preparation of the door bell ringing, create a little spice of your own with some seasonal curb appeal. Here are some tips and projects for sprucing up your home's view from the curb this

your home.

Your front door is one of the first things people notice about your home. Give your door a fresh face with a coat of paint in a bold fall color to draw the eye to this focal point of

Another project is to replace the door entirely.

Accessorize with new hardware Replace your front door hardware

for a quick, easy facelift. Choose hardware finishes that compliment light fixtures, mailbox and house numbers for a polished, cohesive look. You'll be delightfully surprised what a difference new hardware can make in creating an updated look to your home.

Refresh exterior body and trim colors For a dramatic change, repaint your home's exterior. It's bold and can make your home stand out from other homes on the block. Not up for the bold change? To make an impact with a smaller change, add new trim colors. Choose color schemes that match your home's primary exterior color, or complement it with a fresh twist.

Create points of interest with plants You don't have to stop enjoying beautiful plants and flowers simply because summer is over. Add pops of color by arranging pots filled with hearty fall flowers like mums, sedum or asters around your front door, or on a porch or deck.

Accent with lighting As summer light fades into shorter, darker days, add exterior accent lighting to the front of your home.

Illuminate a walking path with ground-insert solar lights. Or consider solar spotlights to bring out landscaping or to shine on your updated front door.

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SPORTS TRENDS

NFL and SIAC Enter Officiating Agreement Supporting Diversity and Inclusion

Atlanta, GA — The Southern Intercollegiate Athletic Conference (SIAC) announced that it has signed an agreement that creates additional training and development opportunities for individuals seeking to enter the football officiating profession.

Specifically, the NFL will not only provide the SIAC with technical assistance in connection with conference officiating clinics, but also give

first NCAA conference to provide four outstanding young women with the historic opportunity to officiate a college football game. This agreement represents a natural extension of our league’s demonstrated commitment to increasing the number of professional opportunities in intercollegiate athletics to individuals who otherwise would not have feedback with regard to current offi- them. We are extremely proud to be ciating best practices. The SIAC working with the NFL to advance will provide the NFL with access to such an important initiative.” all SIAC game video, evaluations of all SIAC officials, and provide offi- Alberto Riveron, NFL Senior Director of Officiating stated, “We are cials from the NFL’s Intermediate Development Program opportunities proud to assist the Southern Intercollegiate Athletic Conference to officiate conference games.

(SIAC) with its football officiating SIAC commissioner Greg Moore program. The SIAC is a conference remarked, “Two ago years, the SIrich in tradition. Its commitment to AC was very proud to become the diversity and inclusion is second to

none. Under the direction of Harold Mitchell, the SIAC’s football officiating program has consistently demonstrated the ability to motivate and train officials to allow them to reach the highest levels of officiating. We look forward to a great partnership.”

Harold Mitchell, Sr., SIAC Coordinator of Football Officials added, “Officiating expertise is enhanced by video study, on field training and classroom rules study. The partnership with the NFL will give the SIAC Football Officiating program a tremendous boost, both now and in the future.”

AUTO TRENDS

Why Did No One Tell Ohio Drivers About This New Rule?

New policies proves drivers have likely overpaid on car insurance coverage for years. Can this be the end of overpriced insurance rates? no DUI’s, you can get even more discounts. But do you think your auto insurance company will tell you that? When drivers visit www.providesavings.com and enter their zip code, the results can be pretty shocking. We weren’t surprised when we got questions from drivers if these rates are real. The truth is people say it‘s possible to save 50% on their car insurance costs and some say they were eligible for rates as low as $13/week due to recent insurance policy changes.

So, what is the “One Simple Rule" ? NEVER buy insurance without comparing all of the discounts This is the one simple truth your car insurance available to you through an unbiased source. company doesn’t want you to know. If you are Truth is, many people think they have to pay the currently insured, drive less than 50 miles/day rate they are currently paying to their insurance and live in a qualified zip code you can get an carriers. Or, even more, that their insurance extremely high discount. Additionally, if you have agents are required to give you the lowest pric-

es. Don’t pay more than you have to and always make sure you are not paying an outdated and unfair amount.

What most people don’t realize is an insurance agent typically makes money off of the policies they sell, so the higher the premium the more they can get paid. Thankfully, smart drivers have found out how to drastically cut their insurance bill by using online tools to get unbiased quotes.

Since drivers average savings are up to 50%, it’s no wonder services like these are growing rapidly. Research concluded that Providesavings.com is one of the most reliable, trusted services and highly effective tools to provide consumers with low rates.

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FIT & TRENDY

Black Women More Likely To Die From This Type of Breast Cancer — Even If Caught Early Nationwide — New research published by JAMA Oncology has revealed that the chances of dying from very early breast cancer are small. However, DCIS breast cancer (even if caught early) is much riskier for young women of all ethnicities, and black women of all ages. And to make it worse, the same disparities are seen when it comes to more advanced cancer.

What is DCIS breast cancer?

DCIS (Ductal carcinoma in situ) breast cancer is the presence of abnormal cells inside a milk duct in the breast. It is considered to be the earliest form of breast cancer, and is non-invasive, meaning it hasn’t spread out of the milk duct to invade other parts of the breast.

The study analyzed more than 100,000 women diagnosed from 1988 to 2011, and found that 20 years after being diagnosed, the average death rate of a woman with breast cancer is just 3 percent. But the death rates are twice as high for those younger than 35 at diagnosis and in blacks.

on how to treat tumors that are discovered early on in women. Some tumors have previously been ignored if thought not to be cancerous or if was determined that the cancer would not spread.

all options.”

But the study has been criticized…

Dr. Richard Bleicher, a breast cancer expert at Fox Chase Cancer Center in Philadelphia, PA says that the study Dr. Steven Narod, the lead author and a lacked critical information that may senior scientist at Women’s College have influenced women’s outcomes.

Research Institute in Toronto, says that For example, he says the study should the results may indicate that both young have included information on whether women and black women may need to the women who died had genetic mutaseek more aggressive treatment includ- tions that may have put them at more ing chemotherapy. risk.

“Women diagnosed with DCIS [however] shouldn’t panic,” Narod said.

“Because chances for being cured are But why are Black women more affect- good. Still, the study shows the disease ed? can behave like invasive cancer and The findings did not reveal why this is doctors should discuss rates for recurthe case, but it does re-open the debate rence and death, and inform patients of

For more details about the study, visit: http://oncology.jamanetwork.com/ article.aspx?articleid=2427491 For more details about DCIS breast cancer, visit: www.breastcancer.org/symptoms/types/

Low-cost or Free Mammograms Most insurance companies and Medicare cover the cost of mammograms. And, in many parts of the U.S., low-cost or free mammograms are offered through national programs and community organizations.

Komen Affiliates fund breast cancer education, screening and treatment projects for those who need it most. Find an Affiliate in your area to learn what resources are available. Or, call our breast care helpline at 1877 GO KOMEN (1-877-465-6636) to help find low-cost options in your area.

National Breast and Cervical Cancer Control Program provides access to breast cancer screening to low-income, uninsured and underinsured women.

For more information and to register log onto

www.wellness2wealthy.myitworks.com or Email wellness2wealthy@gmail.com or Call Mykayla Bryant 614-330-4976

YWCA provides breast cancer education and screening to women who lack access to health services.

Each October, during Breast Cancer Awareness Month, many imaging centers offer mammograms at reduced rates. For a list of certified centers, visit the FDA website (http://www.fda.gov).

- See more at: http://ww5.komen.org/ LowCostorFreeMammograms.html#sthash.HRFFq6yk.dpuf

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BEAUTY TRENDS 6 Black-Owned Nail Polish Brands You Should Know About Women spend nearly $1 billion dollars every year on nail polish, and one survey revealed that 33% of women own at least 25 bottles of nail polish. The industry consists of many trends including sand polish, matte finishes, at-home gel, polishes that look like gels, and even gel stickers.

African American women reportedly are the biggest spenders in this industry, and so it's no surprise that several nail polish companies are...

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well, Black-owned.

Here's at least 5 of the popular Black-owned nail polish brands: #1 - Adore Her Nails: Former model turned nail lacquer enthusiast, Devorne Love, created this eye-catching and affordable line that also has a fun and flirty appeal. #2 - Polish and Company: From cosmologist and nail expert, Theresa Williamson, this brand was created for the beauty bombshell with the aesthetics of a

Southern belle. #3 - Underground Nail Queenz (UGNQ): Created by former army brat, Jacklyn Berry, this new, chic & revolutionary nail polish brand promises to add a shimmering iridescent shade with a special touch. #4 - Ginger + Liz: Created by Ginger Johnson and Liz Pickett, this line is heavily influenced by arts, travel, entertainment and especially the Classic Chic, Modern Luxe, Bohemian Hipster, and Rock Glam fashion

driven lifestyles. #5 - Bernadette Thompson Nail Care and Color: Created by Bernadette Thompson, a trendsetting nail artist, this line gives a seasonal presentation of slick, sophisticated, fun colors that literally put the latest fashion trends on women's finger tips. #6 - Lisi Cosmetics: Lisa Hill, a make-up and nail artist, created this brand that boasts a nail lacquer line with a vast selection of glitter-crazy, and delectable glimmer-

5 STAR HAIR @MAYVEEN.COM

Natural Straight Deep Wave / Curly Wave Loose Wave / Body Curl Free Shipping Available at D’Andrea’s Hair Studio D’Andrea Brown, Master Designer 2151 E. Dublin Granville Road/ Suite F Columbus, OH 43229 / P 614-636-2298

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FASHION TRENDS

New York Fashion Week Recap

By Aniesia Williams—@Black Enterprise

beautiful. KariGam also launched her online boutique during the show, making her collection accessible to everyone.

New York Fashion Week (NYFW) launched the Spring/Summer 2016 collections from the designers we love, along with a few new faces.

Chauffeured by Lincoln and Privilege Transportation, I had access to multiple shows. This past week, the runway revealed designs inspired by architecture, culture, and nature along with an amazing mix of textiles and vibrant colors. Spring 2016 is going to be very fashion forward with ready-to-wear designs.

a fur/leather accent and textiles such as ropes and cords. Each look aligned with the designers’ “urban nomad” or utilitarian perspective.

Leanne Marshall: Known for her luxurious gowns and elegant dresses, this Project Runway winner, delivered fashion that’s ready for the classiest of events. Marshall’s SS16 collection boasted four different themes including structured pieces, endless shades of blue, soft shapes and lines as well as the must-have Here’s a recap of some of the shows LBD (little black dress).

I got to sit in on at NYFW: KariGam: Venezuelan-born designer Nicholas K: Nicholas Karina Gamez showed her collecK presented Terminal Velocity, the tion of “ready-for-the-world” detheme of their SS16 line of neutral- signs at NYFW. Her looks were modtoned garments. The sleek, simple, ern and sophisticated, yet its versayet ultra-feminine designs showtility suggested that women should cased semi-transparent fabrics break fashion rules and wear what kissed with a splash of bold color or makes them feel confident and

to highlight some of its major contributors. Harlem Front Row (HFR) paired with Design Essentials to host the HFR+Design Essentials Style Awards. The show paid homMalan Breton: We took a trip to the age to black hair stylists in the fasheastern side of the world through ion industry who make the models eclectic designer Malan Breton. Re- look flawless as they strut on the flections of Sun Moon Lake discatwalk to create buzz about the played Breton’s love for art, theatre latest designs. and fashion coupled with his loyalty to his Taiwanese culture. Pulling All in all, NYFW was a hit (as usual!). from a nature-inspired perspective, These designers flawlessly delivered Breton delivered a combination of their SS16 collections and got fashdying techniques, embroideries, ion lovers from around the world silks, and fibers and sumptuous fab- ready to get the fall/winter seasons ric choices for his SS16 collection. over with so they can strut in the latest looks from the designers they While NYFW was very centered on covet. big-name designers, a few up and coming designers got to show off their skills and contributions to the industry as well.

I attended the ESSENCE Magazine Street Style Block Party (ESS) sponsored by Chevrolet. ESS focused on two black female designers and their fashion perspective as they drew from the release of Chevrolet’s car, the Cruze. Mentored by artist Ron Bass, the designers mingled amongst fashionistas and style mavens from the DUMBO area of Brooklyn, New York. Celebs Gabrielle Union and Ciara made a special appearance.

In addition to runway shows and networking opps, NYFW also gave a platform to fashion industry brands

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ARTS AND ENTERTAINMENT Prince: “Record Companies Are Like Slavery… But I Like What Jay-Z is Doing!”

Nationwide — Prince has announced that his new album, HitNRun, will be released on September 7th, but only on TIDAL – Jay-Z’s subscription-based music streaming service which reportedly provides more royalties

for artists than other streaming services. At a recent album listening party, he urged the crowd to also support the Tidal platform.\ He told reporters: “Record

contracts are just like — I’m gonna say the word — slavery. I would tell any young artist… don’t sign.” He went on to say that record company contracts don’t give artists enough freedom on how their music will be used, especially with it comes to third-party streaming services.

He also said, “After one meeting, it was obvious that Jay Z and the team he has assembled at TIDAL recognize and applaud the effort that real musicians put into their craft to achieve the very best they can at this pivotal time in the music in-

dustry."

He added, “And lastly, in the tech-savvy, real-time world we all live in todayday, everything is faster. From its conception and that one & only meeting, HITNRUN took about 90 days to prepare its release. If that’s what freedom feels like, HITNRUN is what it sounds like.”

TRAVEL TRENDS

Missed out on summer vacation? There's still time to relax and unwind this fall summer season, but when fall arrives, prices of accommodations, attractions and transportation drop in many desirable destinations. Availability and pricing can make fall the perfect time to travel for anyone who felt like they just couldn't fit a vacation into their schedule or budget over the summer.

Summer is supposed to be the season for vacation and relaxation, but if you were too busy to take time off, you're not alone. More than 40 percent of Americans didn't use their paid time off (PTO) in 2014, But it's not too late to take much-needed vacation; fall is a great time to relax, recharge and go on that trip you deserve.

Travel costs can be higher during peak

still beautiful, ocean waters retain their summer warmth, there's more elbow room on the beach and accommodations become even more affordable.

These positive qualities make fall an even more relaxing season in Myrtle Beach.

Traveling to Myrtle Beach is easy for many visitors. The prime beach location is a short drive from many major metroA bounty of beaches politan areas on the eastern seaboard, and the Myrtle Beach International AirWhile beach destinations can be crowd- port offers travelers non-stop and easy ed and expensive during the summer, connections from across the country locations such as Myrtle Beach, South and around the world. To learn more Carolina, offers fall travelers a second about why fall is the perfect time to visit chance at summer with its warm temthe Myrtle Beach area, go to peratures and less crowded beaches www.visitmyrtlebeach.com. once schools are back in session.

Mountain resort highs Myrtle Beach locals often refer to September and October as the "perfect While ski resorts fill up when snow artime of year" because the weather is rives, fall is not yet peak season in

many mountain areas. You don't have to be a skier to savor the natural beauty and top-notch accommodation of mountain resort areas. Many offer a variety of outdoor activities that don't require the presence of snow, such as hiking, rock climbing, fishing and water sports.

During the busy summer months when it seems like everyone is taking vacation, it can be hard to slip away from responsibilities at home or at work. But as summer turns to Fall it becomes the perfect time for the "perfect getaway".

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ARTS & ENTERTAINMENT

COVER 2 COVER

WOMAN UP! - THE 10 COMMANDMENTS FOR BECOMING THE MASTERPIECE YOU WERE DESIGNED TO BE Divine Revelation will fly off the pages and into your spirit as you read…

You Shall Not Let Fear Paralyze Your Dream You Shall Get Rid of “Bad Company” You Shall be Your Authentic Self You Shall “WOMAN UP!” As she has inspired people to live the life that is limitless, she has seen the evidence of chains being broken off in the lives of people when the true revelation of who they are is unmasked by just one word, one touch, one encounter!

YOU ARE A WOMAN OF DESTINY!

Alisha M. Hill-Payne featured on The CW with Shawn Ireland. execute." Mrs. Payne has an insatiable passion to encourage individuals to live an abundant life; a life that will be filled with opportunities and adventure.

Her desire to motivate and inspire spans over 20 years of experience as she has worked in leadership in several different ministries and companies that has afforded her the opportunity to make an impact in the lives of others.

She is the establishing founder of Masterpiece Coaching, LLC whose primary focus is “Building the Masterpiece that You Were Created to Be.”

Alisha M. Hill-Payne empowers people to become connected to the God has called you to fulfill His Pur- true power that is already within pose. He is waiting for you to walk them. Her ability to help others reon your God-ordained path. But alize their goals coupled with her what is keeping you from forging experience as an ordained minister ahead? How can you move from are invaluable tools. With these your fear to your future? What kind tools Alisha has mastered the techof legacy will you leave behind? niques that will help catapult her Woman Up! Will inspire and moti- audience to the personal transforvateyou to journey on your path to mation needed to excel to the next your destiny. This non-excuse aplevel in their lives proach coupled with practical wisdom will catapult you into the In your greatest greatness you still “10 COMMANDMENTS FOR BEhave the Power to improve, the COMING THE MASTERPIECE YOU power to transform and the power WERE DESIGNED TO BE!” to live the dream that only you can Pastor, Author and Motivational Speaker Alisha M.

For More information visit Alisha online at WomanUp.work. For speaking engagements and interviews contact Alisha at 614-584-1040 or Email: Alishampayne1@gmail.com

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TRENDY PALATE

5 ways to put social media on your restaurant's menu Is social media marketing on your restaurant's menu? It should be. These days a social media campaign is an essential component of any marketing plan and this is especially true for restaurants.

ing them or your customers are. To get the conversation started today and add social media to your menu, employ the following five tips:

* Tweet timely tweets. Time your tweets so that they appear right before the prime lunch and dinner hours and make sure to always include your menu or a drool-worthy picture of a featured dish.

* Find Facebook friends. Establishing a Facebook page should be part of phase one in your social media plan and once * Encourage interactivity. Encourage the page is established, make sure to interactivity by using your social media update it often. sites to start conversations, organize groups and highlight important hapReviews, pictures * Encourage visitors to get the picture. penings at your restaurant. and promotions, Social media is a great way to entice each can be a valua- your customers with mouthwatering Growing your social media marketing ble marketing tool pictures of your latest menu items or efforts is essential in today's restaurant for your restaurant, your old specialties. industry and the good news is, doing so whether you're sharis easier than you think.

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UTS CALENDAR OF EVENTS

EVENT: Gladys Knight and The O-Jays Date: October 11, 2015 8pm Price Range: $60-$225 Location: Palace Theatre Description: Come see the empress of soul Gladys Knight as she tours with the Mighty O'Jays, the kings of old-school showmanship. They'll transport you back to the good old days of, I Heard It Through The Grapevine, Love Train and For The Love Of Money.

It's sure to be a celebration of R&B and Soul.

Phone: 614-469-1045 Website: www.ticketmaster.com

EVENT: Kevin Hart Live Date: October 10, 2015 7pm& October 11, 2015 7pm / October 11, 2015, Dayton @ Wright State Price Range: $42-$128 Location: Nationwide Arena / Wright State Description: Kevin Hart is one of comedy's biggest stars with an award-winning career that has seen the talented entertainer become one of the industry's most important and influential voices. Since his career began Hart has worked non-stop and in 2015, he released two movies - Screen Gem's The Wedding Ringer and starring opposite Will Farrell in Warner Bros. Pictures' Get Hard.

Website: www.ticketmaster.com

EVENT: The Whispers Live Date: October 23, 2015 8pm Price Range: $30-$53 Location: Shuster Performing Arts Center - Dayton Description: See The legendary Whispers live in Dayton, Ohio.

Website: www.ticketscenterstage.com

FOR MORE EVENTS OR TO GET YOUR EVENT LISTED EMAIL OR VISIT US ONLINE WWW.URBANTRENDSETTERS.COM

CLASSIFIEDS UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online. You may add photos, videos and links to your classified ads. You may also choose to upload current display ad. As with our coupons our classified ads are available in print, online, via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website.

FINANCIAL ADVISOR Registered Investment Advisory Firm is currently expanding throughout Ohio. We are in search of Independent Investment Advisor Representatives.

Must be self-motivated, professional and willing to take direction. If you have a financial or insurance back round we encourage your response. We work with Globally/ Recognized Money Managers. Strong Ethics and complete transparency with clients relationships is essential.

Please contact: Hardiman Investment Management, Inc., @ 614-209-9748 or submit a resume via e-mail to him4inc@gmail.com.

FREELANCE WRITERS Do you love to write? Urban Trendsetters is growing and we are looking for writers.

If you are good writer, love connecting with people and enjoy relaying empowering information, UTS is the place for you. Contact Sharon S. Gordon at 888-885-5552 for more information or send email to info@urbantrendsetters.com

EVENT: BLACK WALLSTREET Date: October 17, 2015 8pm Price Range: $10$40 Location: Sheraton Columbus 75 E State St. Description: Celebrate Black Business and Economic Empowerment with two rooms of entertainment.

Featuring DJ Quicksilver from Washington DC and live performances by Mojoflo, Mocha Soul Sessions with Dee Townsel.

Contact: Donnellhughes@yahoo.com Website: www.eventbrite.com/

EVENT: Kem and Tamar Braxton Date: November 15, 20 7:30 pm Price Range: $74-$500 Location: Palace Theatre –Columbus Description: Kem and Tamar Braxton would be some of the better known acts in today's R&B/Soul scene.

Phone: 855-315-1599 Website: kem-t-braxton-columbus.ticketsw.com

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The next most important things to secure for your brand after acquiring your domain name are the account names and profiles on social media, blogs and local directories.

We all know that it is optimal to have a domain name that exactly matches your brand name or business name. The same is true for your account names, as well as the URL's of your profiles on social media, blogs and directories. Your accounts on Web properties are part of your brand presence and so securing your accounts.

Establishing your accounts with optimal branding is of great importance.

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URBAN TRENDSETTERS PRESENTS NEW SERVICES FOR 2015

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