October 2014 edition1

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Let Us Put Your Business in the Streets!

Domestic Violence month Page 7

October 2014 Issue 1

Positively Perfect Page 10

Growing Your Business Online Page 11

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Champions of Diversity Highlights Page 14

MOMENTUM…..MAYOR’S SMALL BUSINESS CONFERENCE & EXPO

MOMENTUM FEATURED SPEAKER Lisa Price, Founder and President Carol’s Daughter Page 12

Let Us Put Your Business in the Streets!

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IN THIS ISSUE

Publisher/CEO Sharon S. Gordon

Mayor Small Business Expo Special Insert—Page 12

Editor-at-Large Alicia (“A.C.”) Dunlap V.P. Sales & Marketing Lisa Freeman-Williamson Sales Leonette Robinson Mykayla Bryant Contributing Writers Delois R. Wright Brenda Spencer Mykayla Bryant Production/Graphics Mayda Sanchez Sharon S. Gordon Online Asst.

Ashley Corry

URBAN TRENDSETTERS IS EVEN BETTER ONLINE Read it in print….

Experience it online ………….

Links from online version to Videos / Interviews / Advertisers Events Calendar /Coupons & MORE!!!

Distribution Cobre’ Gordon UTS Grind & Go Street Team Copyright Urban Trendsetters is published monthly and distributed the first Thursday of every month as a complementary publication by Myshbre’ Media and Communication, LLC,5773 Emporium Square, Columbus, OH 43219. Publisher reserves the right to edit, reject or cancel any advertisement or editorial

Page 5 Page 7

October is Domestic Violence Month

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Program Helps Kids Prepare For 21st Century Careers

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Expansion Continues for Bounce TV as Fast-Growing Network The Beauty of Blogging- Finding a niche in the Beauty Industry

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GET YOUR Free Business Listing Premium Directory Launch Specials Available Including,,,,, ADDITIONAL PHOTOS / VIDEOS / AUDIO

What is the BEE Business Directory?

The BEE (Black Economic Empowerment) Business Directory is a community resource for locating African Americans in business and to communicate additional businesses, resources and services available to build and enhance opportunities in the community. Our first edition of The BEE (Black Economic Empowerment) Business Directory will launch in Central Ohio. The BEE Business Directory will be published in print and online.

The printed version will be available for distribution February 2015. Our goal is to register over 500 businesses by submission date December 1, 2014. Join Us!

King Arts Complex Honor Wil Haygood

Urban Trendsetters Distribution Location                  

Franklin County Libraries Montgomery County Libraries City of Columbus Columbus Urban League Local Restaurants and Venues Selected Walgreens Columbus Area Kroger Stores Columbus Health Department COMBA Community Non-Profit Organizations Increase CDC Beauty and Barber Shops SBA - Columbus Office SBDC at Columbus State King Arts Complex Columbus Chamber of Commerce The Columbus Settlement Houses ECDI

Would You Like Urban Trendsetters in Your Business Location?

Call Us Today 614-526-8871 Visit Our Website for Our Full List of Distribution Locations www.urbantrendsetters.com

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Publisher ’s Message IT’S THE 4TH QUARTER HOME STRETCH-Are You Ready?

Just as in football the 4th Quarter is the final stretch of the football game it is the final stretch of the year. As a business owner this is when you are thinking about what your plans are for the next year.

Prior to this depending upon your business and business model you may be preparing for the holiday and the busiest shopping days of the year. Questions you may need to ask yourself are; Do you have a holiday strategy in place? Do you have your business tools ready for 2015? It is time to get in gear. October offers some great networking and empowerment events to help you position yourself to prosper not only for the holidays but year 2015.

Sharon S. Gordon Founder / President/Publisher sharonsgordon@gmail.com

The Mayor’s Small Business Conference is a great way to begin the 4th Quarter in your plan of networking. This is Urban Trendsetters second year as a media sponsor of this awesome event (Page 12).

This conference gives community business owners, leaders and organizations the opportunity to network and learn great business practices, receive business building tools, as well as learn how to do business with one another.

Last month we enjoyed the 4th Anniversary of Champions of Diversity (Page 14). Created by Ohio publishing legend, Amos H. Lynch, Sr., and the Lynch family, The Ohio Champions of Diversity Awards are designed to highlight and recognize the contributions of corporations with 500 or more employees. Two individual Pioneer Awards were also presented to Bob Evans CEO Steven Davis and Dr. J.S. Jindal, Chair of the Columbus International Festival. The Amos H.

Lynch, Sr. Legend Award was presented to former State Representative Otto Beatty, Jr., Attorney at Law. The Ohio Champions of Diversity Awards Luncheon & Career Fair is put together and run by All Ohio Small Minority Owned and Operated Businesses that include Career Town Networks, Spencer 4Higher Media, Whitehouse Media Group, T Communications, Black Central Creative, Basement Deep Media Group and Urban Trendsetters Media. The monies generated to host the Ohio Champions of Diversity Awards “Stay In Ohio” with partial proceeds benefiting this year’s Host, non-profit organization the Ohio Conference NAACP representing more than 70 chapters statewide!

You may have recognized our new header that reads October Issue 1.

Recently we have decided to go back to our roots of publishing UTS bi-monthly. We are excited and looking forward to giving our reader and advertisers more opportunity for exposure and outreach.

October is Women’s Small Business Month. Our next edition we will focus on Women Owned Businesses and their stories of success through struggle. Be sure to do business with a woman-owned business. If you would like to advertise in this special edition contact me today and then you can check one business off the list!

See you in 2 Sharon S. Gordon

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COMMUNITY

Mayor Coleman and King Arts Complex Honor Wil Haygood “I’m proud to help celebrate my good friend and Columbus native Wil Haygood,” said Mayor Coleman. “Wil has lent his literary and journalistic talents toward making our community a better place, and we’re happy to honor him and his contributions.”

As a part of the ceremony, Mayor Coleman unveiled a mock street sign to signify that Mt. Vernon Avenue would be renamed, ‘Wil Haygood Way’, as a special tribute to the Columbus legend. The real street sign will be installed within the next week and will remain until next year’s ceremony.

“I am truly honored and also stunned with the cultural honor bestowed upon me by Mayor Coleman and the King Arts Complex,” said Wil Haygood. “This is the city that nurtured my literary dreams, and the landscape I deeply love. So it all seems imbued with a kind of wonder and magic that writers are simply not quite accustomed to.”

Wil Haygood, a native of Columbus, has been a Guggenheim and National Endowment for .On Thursday evening, Mayor Michael B. Coleman joined the King Arts Complex and com- the Humanities Fellow. He is the author of acclaimed nonfiction titles including, King of the munity members at the historic Pythian Theater to help celebrate Columbus legend, Wil Cats: the Life and Times of Adam Clayton Powell Jr., The Haygoods of Columbus: A FamiHaygood, as a 2014 Legends and Legacies honoree. ly Memoir, and Sweet Thunder: the Life and Times of Sugar Ray Robinson.

Legends and Legacies recognizes the rich and diverse contributions of Americans by paying tribute to local, regional, and national individuals that have shown their commitment to human rights, cultural democracy, artistic excellence, and service. Their actions have influenced and impacted their community, city, state, and nation though philanthropy, commitment to community, service, leadership, preservation, creativity, and vision.

Wil traveled the world as a foreign correspondent for the Boston Globe, and currently works for the Washington Post where he wrote the renowned 2008 article that told the story of White House butler Eugene Allen, who had served eight American presidents. The story later became the subject of the critically acclaimed motion picture, Lee Daniels’ The Butler.

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DIVERSITY TRENDS

2016 US Diversity Visa Lottery Is Open Washington, DC — The 2016 Diversity Immigrant Visa program is a United States congressionally mandated lottery program for receiving a United States Permanent Resident Card “Green Card”. The entry submission period for DV2016 is from 12:00PM EDT (GMT -4) on October 1, 2014 to 12:00PM EDT (GMT -4) on November 3,

By Allen Orr, founder of Orr Immigration Law 2014. The entry form will only be available for submission during this period and this period only. Applicants will be able to check if their application was selected online beginning May 5, 2015.

The law and regulations require that every DV entrant must have at least: A high school education or its equivalent; or two years of work experience within the past five years in an occupation requiring at least two years’ training or experience.

Any non-United States resident that seeks to gain Green Card that is from an eligible country that meets the requirement should apply whether currently in the United States or aboard. This includes foreign workers that are waiting to obtain a green card through the labor certification program. Apply here at www.dvlottery.state.gov. There is no fee for applying online, however if selected there are visa processing fees.

Allen Orr is the founder of Orr Immigration Law Firm PC, a minorityowned firm based in Washington, DC, and focusing on US corporate compliance as well as global representation and assistance on immigration issues.

The Diversity Immigrant Visa Program makes available up to 50,000 diver- Mr. Orr previously helped to build one of the leading immigration practices sity visas annually, drawn from random selection among all entries to perat a global law firm, where he developed a network of immigration practisons who meet strict eligibility requirements from countries with low rates of tioners, government officials and business leaders. Mr. Orr received a BA in immigration to the United States. Most of the countries in Africa are eligible Philosophy from Morehouse College and a JD from Howard University’s except Nigeria. Natives from Bangladesh, India, Mainland China, Brazil, School of Law. He is an active member of the DC, Virginia, American and Colombia, Dominican Republic, Ecuador, El Salvador, Haiti, Jamaica, Mexi- National Bar Associations. For more details about his firm, call co, Vietnam, Pakistan and Peru is a partial list of individuals not eligible for (202) 587-5738 visit www.orrimmigration.com the 2016 diversity program this year. A full list of eligible countries can be found on the diversity visa web site.

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THE JOURNEY October is Domestic Violence Month—Domestic Violence Health Risks: Doctors Can Help Your Doctor Can Help Domestic violence often goes undetected or unreported. Fortunately, new research shows that screening and support programs offered in primary care can help prevent violence against women. As a result, the U.S. Preventive Services Task Force has recommended that primary care clinicians screen all women ages 14 to 46 for intimate partner violence. Discussions with doctors and nurses are a safe way for patients to discuss what is happening and get help and referrals to supportive programs and services.

Domestic Violence Screening and Support Services Doctors often screen for health risks that were once considered too private to discuss, such as tobacco use, alcohol abuse, and HIV and other sexually transmitted infections. Now, IPV has been added to that list. This means that if you are a woman between the ages of 14 and 46, you may be asked about your intimate relation(NAPSI)—While intimate partner violence (IPV), or domestic violence, is one of the most common health risks to women in the United States and can have a profoundly neg- ship or given a questionnaire about IPV during a doctor’s office visit. Since, by some estimates, one in four women experience IPV, many women may be helped as ative impact on health and well-being, there are ways to prevent it. Unfortunately, every minute, 24 people are victims of rape, physical violence, or stalking by a part- a result of this screening. ner or spouse in the United States, according to a National Intimate Partner and Sexual Violence Survey.

The benefit of screening for intimate partner violence is to identify women who are being abused, link them with the help they may need, and reduce the chance of future violence and abuse. It may also help identify physical and mental harms that IPV is physical, psychological or sexual harm by a current or former partner or stem from IPV, even if the woman is not showing signs or symptoms of these conspouse. Both women and men can be at risk from either heterosexual or same-sex partners. IPV affects people in every community, regardless of race, religion, educa- ditions. If a woman screens positive for IPV, supports offered by her doctor can range from a toll-free hotline to peer support programs or domestic violence sheltional background or economic status. ters, depending on her situation and the community resources available.

Domestic violence stems from an abuser using power and control to emotionally or physically hurt a person close to him or her, typically in an intimate or family rela- While family violence can be experienced by anyone—children, men, women, the tionship. Someone experiencing domestic violence may have physical injuries, psy- elderly—there is currently not enough evidence about how primary care clinicians can effectively screen and intervene for individuals aside from women ages 14 to chological trauma or may even die from the abuse.

46. But anyone concerned about this issue should talk with a doctor or nurse.

Injury Beyond Wounds Protecting Your Health IPV can result in a variety of negative health outcomes including injury and pain, nervousness and stomach disorders, severe headaches, and mental health problems. The U.S. Preventive Services Task Force is an independent group of national experts in prevention and evidence-based medicine that makes recommendations on In addition, the stress of being threatened and injured by a loved one can lead to primary care services. Recently, the Task Force reviewed the research on screening coping in ways that compromise health and wellness—things such as over- or women for intimate partner violence and issued a recommendation. undereating, alcohol and drug use, and isolation.

Those who witness violence—typically children—are also affected. Intimate partner violence often cycles and passes from parents to their children largely because what is seen at a young age is later believed to be “normal” in their own family and in relationships. Stopping the cycle of violence begins when steps can be taken to support healthy relationships that are not abusive.

For more information on the Task Force and to read the full report on intimate partner violence, visit www.uspreventiveservicestaskforce.org.

Attorney General DeWine Announces Nearly $19 Million in Crime Victim Services Grants

The funding was awarded as Victims of Crime Act (VOCA) and/or State Victims Assistance Act (SVAA) grant funding for 2014-2015.

(COLUMBUS, Ohio) -- Ohio Attorney General Mike DeWine announced today

that he has awarded 282 Ohio crime victim services agencies with a total of nearly 19 million in grant funds.

The programs receiving funding include: domestic violence shelters; human trafficking outreach centers; aged-out foster youth initiatives; sexual, elder, and child abuse programs; legal aid initiatives; and court appointed special advocate programs.

If you are experiencing domestic violence, there is help at the National Domestic Violence Hotline-(800) 799-7233.

"My office is pleased to provide these funds to help local agencies provide the best assistance possible for victims in Ohio," said Attorney General DeWine. "When a person is the victim of domestic violence, sexual abuse, or any other type of crime, the agencies supported by these grant funds are there to help."

A complete list of agencies receiving funding can be found on the Ohio Attorney General's website. Ohio Attorney General's website.

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Desmon Louis Smith (DLS) Education Services is a nonprofit organization located in Columbus, Ohio. Our organization provides educational services to the local community. We assist with developing skills in science, technology, engineering, and math (STEM) by offering classes on building robots and designing web pages, to name a few. In addition, we help develop computer skills such as searching the Internet, paying bills online, and using social media.

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EDUCATION TRENDS

Program Helps Kids Prepare For 21st Century Careers Club youth Eddie Cuba and Jayda Collazo had the opportunity to attend the White House Science Fair with Time Warner Cable Chairman and CEO Rob Marcus.

Experts say the out-of-school environment plays a critical and often overlooked role in helping young people develop needed STEM skills and competencies.

(NAPSI)—Recently, a program that helps put young people on a path to careers in science put one young man on a path that led to the White House.

only 15 percent of female high school students express an interest in STEM fields, as compared to 40 percent of male high school students. The opportunity gap in STEM education is likely to widunless organizations develop Several weeks ago, Eddie Cuba, en pathways for more underrepre11, met President Obama at the sented youth to succeed in STEM White House Science Fair in a once-in-a-lifetime opportunity as careers. one of the million kids who have been inspired by STEM (Science, Preparing For 21st Century Technology, Engineering, Mathe- Success matics) through Time Warner Cable’s Connect a Million Minds Parents, employers and educators (CAMM) initiative. are asking how best to prepare America’s young people, particuThanks to this initiative, Eddie larly underrepresented youth, for had the opportunity to join a new a successful post-secondary eduprogram at Boys & Girls Club of cation and a 21st century career?

Paterson & Passaic called Do-ItYourself (DIY) STEM because way that shows promise is he really enjoys learning science One through out-of-school time. “The in a different environment after environment—after school, making rockets and light out-of-school school and summer—plays a critbulbs with friends. Since Eddie and often overlooked role in started the DIY STEM program, ical helping young people develop his grades have improved, and he needed skills and competencies,” wants to go to college and keep says Damon A. Williams, Ph.D., studying science because he senior vice president and chief thinks STEM is fun. education and youth development officer, Boys & Girls Clubs of America. “Out-of-school providFuture Job Outlook ers like Boys & Girls Clubs have opportunity and responsibility Like many young people, Eddie an to help more young people develcame alive and was inspired by a passion and an aptitude in STEM when given the right op- op STEM—as many kids mistake a portunity for expanded learning lack of foundational knowledge outside the school day. STEM education is critical to the future for a lack of talent or ability.” success of our young people as most of the fastest-growing jobs Hands-On Learning will require some education in science, technology, engineering By introducing youth to handsand math. on, discovery-based STEM learning opportunities, out-of-school According to the Bureau of Labor providers are teaching kids how Statistics, there will be 9.2 milto make technology through delion jobs in STEM fields by sign thinking-rather than just con2020. Young people entering the suming technology. This educaworkforce need more skills than tion is invaluable because there is they did decades ago—the ability a skills divide between young to think critically and problem people who simply consume data solve, leverage quantitative infor- as entertainment and kids who mation and develop creative solu- can apply data analytically and tions both in teams and as indicreatively. viduals.

Research shows that the out-ofschool environment advances A Shortage Of Students STEM learning and increases in STEM-related careers, Unfortunately, there is a shortage interest among underrepreof both interested and adequately particularly sented youth.

In fact, African prepared K-12 students in STEM American, Asian American and subjects, especially among mihouseholds are most likely nority youth and young women. Latino participate in out-of-school Gaps in science and math educa- to STEM programs. tional achievement for African American, Latino and Native American students start as early as the fourth grade.

As a complement to the school Additionally, despite a steady day, out-of-school programs also increase over the past 20 years, provide opportunities for trial-

and-error beyond the school environment—a safe place to stfail— while teaching critical 21 century skills like problem solving and perseverance, which are needed in STEM careers.

Partners Supporting STEM For example, Boys & Girls Clubs of America recently partnered with Time Warner Cable to help address America’s declining proficiency in STEM by, together, launching the DIY STEM program during out-of-school time at Clubs across the country. Aligned with Time Warner Cable’s commitment to connect young people to the wonders of STEM, this curriculum engages Club youth ages 10 to 18 in the “science of every day,” focusing on energy and electricity, engineering design, and food chemistry, to provide out-of-school opportunities for critical thinking and peer exchange.

Out-of-school programs such as DIY STEM are often the first time underrepresented youth are given the opportunity to learn STEM in fun and motivating ways. These programs provide project-based learning opportunities that address real-world challenges and encourage innovative solutions, and these experiences can be life changing. According to Eddie, “I truly believe that learning science will help kids change the world.”

The Importance Of STEM “Few issues are more important to the future of our nation as STEM education. Through strategic partnerships, I hope that more out-of-school STEM programs will be offered to underrepresented youth as a supplement to school, so they develop the skills and knowledgest necessary to succeed in the 21 century workplace,” Williams says.

To learn more about this DIY STEM program, or to download the self-guided STEM activities, visit www.myclubmylife.com/ diystem. To learn more about Time Warner Cable’s commitment to STEM, visit connectamillionminds.com.

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BUSINESS TRENDS

Learn How This Former College Professor Got Her Black Doll Collection in Walmart Lisa Williams' "Positively Perfectly" dolls are sold in more than 3000 stores

By Carolyn Brown, Black Enterprise

At the height of her professional career, Williams left academic life to start EPI Books in 2003, self-financing the business with roughly $50,000 using retirement funds and credit ing a segment on CNN and hearing cards and another $50,000 from friends and family. She contracted out to authors and illusa little African American girl tell trators to produce coloring, activity, and story books that were racially inclusive. She anchor Anderson Cooper that brown worked with printers in the US and Mexico to publish the books which she warehoused and skin like hers looked nasty. The shipped to Walmart stores. “Walmart had these huge purchase orders. On Tuesday, you cable network had commissioned a could get an order for 20,000 books; on Thursday you could get another order for $30,000 study aimed to recreate the landbooks,” she recalls. mark “doll test” from the 1940s which revealed that African Ameri- Shifting from publishing to toy manufacturing involved a totally different business model, can children often preferred a white says Williams. Unlike with the books, she doesn’t keep inventory. The dolls are made to doll over a brown doll because order and are shipped directly from the factory to Walmart. white was associated with such attributes as good, nice and pretty.

Her biggest challenge was learning the industry from the ground up. “I didn’t even know CNN’s 2010 study showed racial what dolls were made of,” she jests. She did internet searches and visited Walmart stores to biases and preferences towards see what dolls were already on the shelves. She flew to China to visit factories to see how white or lighter skin tones were still they manufactured dolls. prevalent.

Lisa Williams, Positively Perfect “Once you see what is out there, you can see what is missing and then that way you can betIt was that episode that convinced ter serve Walmart’s customer. And you have to have a good understanding of their distribuWilliams to launch a multicultural doll collection in 2010. “I did not want to see another tion channel; your product can’t cost more than what they typically offer. You have to offer little African American girl fail to choose the doll that most closely resembles her precious innovative products,” notes Williams. Also, she didn’t just sell one book she offered an enface because that child does not view the doll as being equal or more beautiful than the tire book collection. Just the same, she created a line of dolls. white doll,” adds the founder and CEO of World EPI Inc. in San Diego, California.

Another hurdle was dealing with the “status quo.” Chinese manufacturers tried to get her to Williams had been approached by a Walmart buyer to manufacture dolls in 2009 because of take existing sculpts for white dolls and simply paint them brown. Williams didn’t need to her understanding of the multicultural market. At the time, she was selling a line of chilget a patent but she did need to get a copyright on every design and sculpt that EPI created. dren’s books in 1,500 of the major retailer’s stores and generating around $500,000 in annu- Once she found a manufacturer she liked, Williams negotiated a payment term where she al revenues. “I didn’t know anything about making dolls. I knew how to write and evaluate paid a percentage upon ordering, a second payment at shipping and final payment after literature,” says Williams.

Walmart paid her for the product.

Lisa Williams, PhD, recalls watch-

Today, her Positively Perfect doll collection is sold exclusively in over 3,000 Walmart stores nationwide. The custom skin toned dolls, reflecting the diversity of African American girls, retail from $9.97 to $19.97. The line has grown from two dolls to over 20 different dolls in three categories: infant (which can be placed in a baby’s crib), toddler, and Divah (Dignified, Intelligent, Vivacious, Attractive and Humanitarian), for older girls. Each doll has a unique look and back story. For instance, Divah Zair is a straight A student and artist, while Darling Dana wants to be a scientist.

Williams has grown the World of EPI into a million-dollar enterprise that employs a staff of 12 people and expects to generate between $5 million and $6 million in revenues from licensing fees and royalty payments in 2013, up from $2 million in 2012.

But the factory tried to “blackmail” her with the very first shipment by charging more than was agreed upon. Refusing to back down, she says, “I told them they could sell the dolls on the dock because I wasn’t going to pay them. They released my shipment.”

With the second factory, Williams arranged for Walmart to pay them directly for the shipment and in turn the factory would pay her a royalty fee. As the volume began to grow more than she could finance, Williams was able to secure a letter of credit.

But when that manufacturer shipped damaged dolls directly to Walmart stores, Williams told the retailer to cancel the order. “That year I went without any revenue. It devastated my company and led to bankruptcy.”

Walmart, however, stood rock solid, giving Williams guidance on how to steer her manufacturing selection process such as checking the firm’s track record, financial stability, and relationship with other retailers. She also gained assistance on streamlining operations and costs.

“We are more efficient. Our margins are better. Our profits are better.”

EPI’s strategic plan to grow is to expand into such categories as party wear—decorative Later this year, the firm will unveil a Latina category. “Other cultures don’t have dolls to plates, cups, hats, balloons, etc. “We also want to move into apparel and even animation,” represent their beauty and intelligence either,” says Williams, who oversees all designs from adds Williams. facial features to hairstyles to fashions. The former college professor is recognized as an expert in self-esteem and inspirational psychology.

To learn more about becoming a minority supplier and landing big contracts from major corporations check out “The Billion-Dollar Supplier Diversity Club” in the Dec/Jan issue of A Tempestuous Journey Black Enterprise magazine.

The company received the highly coveted designation as Walmart’s 2013 Minority Supplier of the Year. A further testament of EPI’s relationship, Williams is partnering with the retailer to develop a new collection called “Fresh Dolls.”

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BUSINESS TRENDS

Growing A Small Business Online Small business owners who prioritize the web and social media in their marketing mix—or find a partner to help them gain this expertise—can reap the benefits of increased customer engage-

(NAPSI)—There could be big news for small business owners, especially women, looking to enhance their business.

According to a survey by the National Association of Women Business Owners (NAWBO) and Web.com, women business owners (WBOs) are investing more in online marketing and customer service to get their business where they want it to be.

WBOs are putting more of their money where it really counts, the study suggests, to attract new customers and make a lasting personal connection with them at the same time. Online and mobile marketing in particular have risen in importance lately, with more WBOs planning to invest in a mobile presence (up 13 percentage points over last year), as well as in their business’ social media presence (up 8 percentage points).

While 85 percent of WBOs say social media is important for building customer relationships, only 67 percent are currently using social media to connect with customers. What’s more, just half of these women are confident in their own ability to build a social media presence for their business, and only a quarter of WBOs post on social media on a daily basis.

So, what steps can a small business take to flourish online?

1. Get in the game. Only four out of 10 small businesses have a dedicated business website, according to a past Web.com survey. This means 60 percent of small businesses are missing out on a tremendous opportunity to connect and engage with potential customers at the most basic online level—through a simple business-focused, strate-

gic website.

2. Local is where it’s at. The percentage of online search queries focused on local businesses continues to accelerate, with an even greater growth in local search via mobile devices. It is important for small businesses to stake their claim now on such basic local channels as Google Places and populate those sites with the types of information consumers are most likely to search for— products and services, hours of operation, contact phone number, physical address and so on.

3. Partner up. A small business owner’s focus should be on the business side of things—not IT and online marketing. To better increase business results, small business owners must look for a partner that understands their digital needs, provides resources to save time and helps achieve success online—all within a tightly prescribed budget. By finding an online marketing partner with a broad range of expertise, small business owners can focus on what should be their primary goal—a successful business.

Getting started is probably the hardest part of expanding your business online. Business owners who prioritize the web and social media in their marketing mix—or find a partner to help them gain this expertise—can reap the benefits of increased customer engagement and satisfaction as the economy improves and consumers increase spending on products and services.

To view and share the 2014 State of WomenOwned Businesses Report infographic, please visit http:// graphics.web.com/2014StateInfographic.jpg.

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BUSINESS TRENDS

Mayor Small Business Conference and Expo

A Letter From Mayor Michael B. Coleman

Dear Small Business Owner: Small businesses are the heart of our local economy, providing jobs and services that are essential to our quality of life. Every day the City of Columbus depends on those services to better serve our citizens. Please join me at the Downtown Hilton and the Columbus Convention Center on October 8 and 9, 2014 for the Mayor’s Small Business Conference and Expo. The event celebrates the contribution of small businesses to our city, is an educational forum on the latest trends and best practices to help you grow your business and is a platform for networking and connecting with business leaders from throughout the state of Ohio, buyers and other business owners.

• The Mayor’s Women’s Business Forum “Women, Wealth and Power: Transforming Our Communities Through Business Ownership” featuring Lisa Price Founder and CEO of Carol’s Daughter skincare and beauty products • 14 in-depth workshops on the latest small business and procurement best practices as well as practical tools to help new and experienced business owners become better leaders • On-site registration for required City contract compliance to become immediately eligible to bid on contracts from the City of Columbus • The Mayor’s Small Business Luncheon at the Columbus Hilton Last year’s event sold out to nearly 800 attendees and seating at this year’s event will go fast so be sure to register beginning August 18. I look forward to seeing you there!

Sincerely,

This year’s two day event, “MOMENTUM”, will offer: • Networking with more than 150 business leaders, speakers, panelists and buyers from Columbus and throughout Ohio as well as 75 expo businesses who will share their professional expertise and contracting opportunities with you

Lisa Price, CEO Carol’s Daughter

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Darryl Peal, President and CEO Ohio Minority Supplier Development Council

Sherri Hall Prequalification Manager for the City of Columbus

Don D’Pero, President and Publisher of Columbus Business First

Michael B. Coleman Mayor - See more at: http://columbus.gov/msbc/#sthash.20ltHzXO.dpuf

Inna Kinney, CEO ECDI and Women’s Business Center of Ohio

Billy R. Vickers, President and CEO Modular Assemblies Innovation (MAI)

Cindy Monroe CEO, Thirty-One Gifts

Featured Speakers, Moderators and Presenters

John Lowe, Founder/CEO of Eat Well Distribution

Natoya J. Walker Minor serves as the Chief of Public Affairs for the City of Cleveland.

Joyce Beatty Congresswoman

Rod Robinson, CEO Conexus

Christie Angel Mayor Coleman’s Deputy Chief of Staff and Director of External Affairs & Services

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BUSINESS TRENDS THE AGENDA Maximum Momentum October 8, 2014 Hilton Columbus 401 North High Street, Columbus, Ohio 43215 12:00PM - 1:30 PM (Doors open at 11:15AM) Learn how to stand out from the crowd in this new era in small business innovation including remarks by Mayor Michael B. Coleman and featuring: Jerry Revish (Host) Anchor, 10TV Featuring Don Deperro President and Publisher, Columbus Business First 2013 American City Eagle Award for Excellence Top 5 of 40 Business Papers

Women, Wealth & Power: Transforming Our Communities through Business Ownership featuring Lisa Price, CEO, Carol’s Daughter Beauty and Skincare Products, New York.

Billy Vickers President and CEO, Modular Assemblies Innovation (MAI) MAI ranked #4 out of 25 privately-held companies (2013 Columbus Business First List) #1 out of top 25 minorityowned companies (2013 Columbus Business First List) and #4 on the BE100s list featuring the nation's top largest African American owned companies (2012 Black Enterprise magazine)

Day 2 – Thursday October 9 Time Event Location 8:00am Registration Hilton Columbus Downtown 8:00am – 9:00am Continental Breakfast Hilton Columbus Downtown 9:00am – 9:50am Opening Plenary

John Lowe CEO, Jeni's Splendid Ice Creams Sold by more than 1000 of America's finest retailers and featured in Time Magazine's "Can the best Ice Cream in America Be the Biggest?" - See more at: http://columbus.gov/msbc/ Momentum 2014 The Columbus Small Business Conference & Expo Hosted by Mayor Michael B. Coleman 2-day Conference for Small Business Owners, Business Leaders and Public Policy Makers Location: Hilton Columbus Downtown & the Columbus Convention Center

Remarks by Mayor Michael B. Coleman, Congresswoman Joyce Beatty and Jeanette Armbrust, President, National Association of Women Business Owners- Columbus Hilton Columbus Downtown 1:30pm – 2:00pm Networking Break Hilton Columbus Downtown 2:00 – 4:00pm Momenta Women Business Owners’ “TED Talks” on successful business ownership at all stages Hilton Columbus Downtown

Forecasting Momentum A Panel discussion of regional trends and opportunities for small businesses Hosted by Bill LaFayette, CEO, Regionomics, Columbus Hilton Columbus Downtown 10:00am – 10:50am Breakout Sessions The Columbus Convention Center 11:00am – 11:50am Breakout Sessions The Columbus Convention Center Noon – 1:30pm Mayor Coleman’s Small

Business Luncheon Momentum Featuring Remarks from Mayor Michael B. Coleman Hilton Columbus Downtown 1:30pm – 4:00pm The Columbus Small Business Expo featuring the NEW Small Business Resource Bank for one-on-one business consultation and assistance. The Columbus Convention Center Day 1 – Wednesday October 8 - See more at: http://columbus.gov/ Time Event Location 11:00 am Registration Hilton Colum- MSBC/Momentum-2014-Agenda/ #sthash.3L2ELWxG.dpuf bus Downtown Noon – 1:30pm Mayor Coleman’s Women’s Business Forum

Health Department Higher Ground Greens Roof's 360 Water Inc. Hilton Columbus Downtown Access 2 Interpreters, LLC Honda of America, Mfg, Inc. Action for Children Hubbard & Hubbard Advanced Engineering Consultants, Ltd. Human Resources Department Advanced Analytics Lab IBM, Distinguished Engineer, CTO Client AECOM USA, Inc. Center for Advanced Analytics AEP InVentiv Media 360 ASC Group, Inc. INCREASE CDC Bldg & Zoning Services Department JD Services, Inc. Bomar Construction Jumpstart Brown and Caldwell Key4 Cleaning Burgess & Niple King Business Interiors, Inc. Care Source Kokosing Construction Company CCI (Cad Concepts Inc.) Leading EDJE Central Ohio Transit Authority Mayor's Office Chester Engineers MediaScript, LLC Cincinnati Minority Business Incubator Modular Assembly Innovations City Attorney & Real Estate Div. Mull & Weithman Architects, Inc. City Auditor Municipal Court Clerk City Council/City Clerk City of Columbus Equal Business Opportunity Municipal Court Judges City of Cincinnati Metropolitan Sewer District MurphyEpson National Association of Women Business City of Cleveland Owners City of Cleveland New Visions Group City Treasurer's Office OCLC Cleveland Urban League Ohio River Valley~Women's Business CounCivil Service Commission cil - Women's Business Center Coldwater Consulting Office of Construction Management Columbus Citywide Training Ohio Development Services Agency Columbus Department of Building and ZonOhio Small Business Development Center at ing Services Columbus State Community College Columbus Department of Development Columbus Department of Finance & Manage- Orange Star Consulting OU Procurement Technical Assistance Center ment Outcomes Management Group Columbus Department of Public Service Paramount Consulting Group Columbus Department of Public Utilities Persistent Systems, Inc., Center Head Ohio Columbus Department of Rec. and Parks and PSI Delivery Columbus Department of Technology PIN Sourcing Columbus Economic Development PMM Agency Columbus Regional Airport Authority PRIME AE Group, Inc. Columbus Supply Columbus State Community College - Small Public Safety Department Quasar Business Development Center RAMA Consulting, Inc. Columbus Underground Rasor Marketing Columbus Urban League Recreation and Parks Department Commerce National Bank Resource International Inc. Community Capital Development Corp.

Ribway Engineering ConnXus Small Business Administration, Ohio District CT Consultants, Inc. DHDC Engineering Consulting Services, Inc. Office Speak Our Language Dos Hermanos Food Truck Stantec Dynamix Engineering Ltd. Tatum Landscaping and Lawncare Dynotec, Inc. TechColumbus ECDI Technology Department Elford Construction Telhio Credit Union Empleos and Employment LLC The AKA Team English and Associates The Firm Development Group LLC Fathom The Ohio State University John Glen School Finance Fund of Public Affairs First Investors Tim Hortons Formation Studio UNIGLOBE Travel Designers Franklin Co. Economic Development University Hospitals Franklin County URS Fundable US Utility Gonzalez Companies, LLC Women's Small Business Accelerator GreenSpot X2 Angels Fund Habitat For Humanity

2014 Sponsors

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DIVERSITY TRENDS

HIGHLIGHTS—2014 Champions of Diversity Luncheon The 2014 Champions of Diversity Luncheon was a huge success. We would like to thank all of our sponsors, volunteers and attendees for you support.

The Champions of Diversity Award was created to shine the spotlight on corporations and individuals in our communities that go above and beyond the call of duty to ensure that diversity inclusion is of utmost importance. The categories we grade are based upon leadership, workforce, supplier, outreach.

It is important that we applaud the efforts of those that realize that through diversity we are able to celebrate and learn from each other where we are different as well as where we are very much the same.

Atty. Otto Beatty, Jr. receives the 2014 Legend Award presented by Judge Richard Frye

Congratulations to the winners of this year’s awards. Join us next year for the 5th Anniversary and 2015 COD Luncheon.

We hope to see you there.

Dr. J.S. Jindal receives the COD Pioneer Award presented by Dr. Joy Kouns-Lewis

Walmart’s Tracy Ezell presents the Leadership Award to Bob Evans

Cincinnati Police Chief Jeff Blackwell served as Featured Speaker

Honda’s Steve Francis speaks about Implicit Bias & Race Relations

The Nominees and Winners of the 2014 Champions Of Diversity Awards LEADERSHIP Bob Evans Ohio State University Prudential 5/3 Bank SODEXO

SUPPLIER Kroger AT&T Ernst & Young Keycorp Verizon

WORKFORCE Honda Manufacturing Kroger Verizon Wal-Mart Prudential

DEVELOPMENT Wal-Mart Target Ernst & Young Nationwide Children's Cleveland Clinic

OUTREACH Honda Manufacturing Kent State University Wal-Mart Ohio State University Limited Brands

The Diversity Leadership Winner:

The Diversity Supplier Winner:

The Diversity Workforce Winner:

The Diversity Development Winner:

The Community Outreach Winner:

Bob Evans Farms

The Kroger Company

Verizon Wireless

Nationwide Children's Hospital

Honda of America Manufacturing

WBNS jerry Revish and Sharon S. Gordon

Atty. Otto Beatty, Jr. joined by Mistress of Ceremony and UTS Publisher Sharon S. Gordon after winning the 2014

Champions of Diversity Team Members Brenda Spencer, CEO of Spencer4Higher Media, Dale White of Whitehouse Media Group

Ohio NAACP President Sybil McNabb (5th to right) is joined by fellow members.

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ARTS AND ENTERTAINMENT

Expansion Continues for Bounce TV as Fast-Growing Network:

* Adds WMAR-TV in Baltimore & WSYMTV in Lansing, Passes 90% of African American TV Homes; * Doubles Number of Upfront Advertisers; * Posts Double-Digit Ratings Gains Across the Board;

including: Greased Lightning starring Richard Pryor, the classic Bill CosbySidney Poitier pairings Uptown Saturday Night and Let’s Do It Again; Wesley Snipes starring in Boiling Point and One Night Stand; Rumble in the Bronx starring Jackie Chan; Cuba Gooding, Jr. in Judgment Night; Prince’s follow-up to Purple Rain, Graffiti Bridge and more.

* Acquires More Movie Titles in Deal With * Production on the new Bounce TV origiWarner Bros. Domestic Television Distribunal series Mann & Wife will begin in Notion vember. Husband and wife team David Mann (Madea’s Big Happy Family) and Atlanta, GA — Bounce TV Tamela Mann (Sparkle), stars of the hit Ty(www.BounceTV.com) launched Sept. 26, ler Perry sitcom Meet The Browns, reunite 2011 as the nation’s first-ever broadcast for this new sitcom, to debut in 2015. television network designed for African American audiences. Three years after its * The season two premiere of the Bounce debut, the network continues to grow in TV original series Family Time will be strength and popularity with affiliates, sponTues. Oct. 14 at 10:00 p.m. while the season sors and viewers. The network announced three premiere of Off The Chain will be today that: Weds. Nov. 12 at 10:00 p.m. (All times * WMAR-TV in Baltimore, MD (E.W. Scripps Company) and WSYM-TV in Lansing, MI (Journal Broadcast Group) are the newest Bounce TV affiliates. Their additions drive the network past 90% of African American television households and 73% of U.S. TV HHs. * National upfront advertisers have more than doubled in the past year, with the network now boasting a roster of 35 blue-chip general market sponsors across multiple categories.

Eastern.)

“We’re accelerating plans on all fronts thanks to our dedicated affiliate partners, our supportive sponsors and our loyal-andgrowing audience,” commented Jonathan Katz, Bounce TV’s Chief Operating Officer.

Bounce TV targets African American adults with a programming mix of original series, theatrical motion pictures, documentaries, specials, game shows and inspirational faith -based programs. Bounce TV is currently seen in 90 markets, including all of the top African American television markets, 90% of African American television homes and 73% of the total television homes in the United States.

* Primetime viewership is up +61% in Households, +51% in A18-49 and +54% in A25-54 September to-date vs. Sept. ’13 while quarterly primetime viewership has risen by +44% in Households, +14% in A18 -49 and +18% in Adults 25-54 in the third *Source: Nielsen L+SD. Primetime (M-Su quarter to date* vs 3Q13.

7p-11p). September 2014 and Q3 2014 data thru 9/22/14 * The acquisition of a package of demotargeted motion pictures in a new film licensing agreement with Warner Bros. Domestic Television Distribution (WBDTD),

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TRENDY PALATE

Changing How You Eat

Grilled Cajun Style Tilapia and Veggie Tartar Sauce Ingredients

until needed.

Cooking spray Veggie Tartar Sauce 1/4 cup light mayonnaise 2 tablespoons diced green bell pepper 2 tablespoons diced celery 1 tablespoon diced red onion 2 teaspoons fresh lemon juice ********** 1/2 teaspoon chili powder 1/2 teaspoon onion powder 1/2 teaspoon garlic powder 1/2 teaspoon paprika 1/2 teaspoon ground cumin

In another small bowl, stir together the chili powder, onion powder, garlic powder, paprika, and cumin.

Place the fish on a cutting board or other flat surface. Lightly brush half the oil over the tops. Sprinkle about half the chili powder mixture over the fish. Using your fingertips, press the mixture so it adheres to the fish. Turn over. Repeat with the remaining oil and chili powder mixture.

Grill the fish for 4 to 5 minutes on each side, or until it flakes easily when tested with a fork. Serve with the tartar sauce.

4 tilapia fillets (about 4 ounces each), rinsed and patted dry 1 tablespoon olive oil

Grilled Cajun Style Tilapia and Veggie Tartar Sauce (Recipe to the right) As you may know, not fueling up with the right nutrients can affect how well your body performs and your overall fitness benefits. Even though healthy eating is important, there are myths that hinder your performance if you listen to them.

Below, you'll find some myth busters on healthy eating.

1. Working out on an empty stomach.

If you hear a rumbling noise in your stomach, the rumbling is trying to tell you something. Without listening to them, you are forcing your body to run without any fuel.

Before you exercise or do any physical activity, always eat a light snack such as an apple.

6. Not enough calories Although losing weight involves calories, losing it too quickly is never safe. What you should do, is aim for 1 - 2 pounds a week. Always make sure that you are getting enough calories to keep your body operating smoothly. If you start dropping weight too fast, eat a bit more food.

Nutrients per Serving Calories 197 Total Fat 10.5 g Saturated 2.5 g Trans 0.0 g Preheat the grill on medium high. Lightly Cholesterol 62 mg spray a grilling rack for seafood, the rack of Sodium 181 mg a broiler pan, or a 12-inch-square double Carbohydrates 3g layer of heavy-duty aluminum foil with Fiber 1g cooking spray. If using the foil, poke severSugars 1g Protein 23 g al holes with the tip of a sharp knife.

In a small bowl, stir together the tartar sauce ingredients. Cover and refrigerate $17 Per Person $7 for kids under 10

7. Skip soda and alcohol.

Water, milk, and juice is the best to drink for active people. You should drink often, and not require on thirst to be an indicator.

By the time you get thirsty, your body is already running a bit too low.

Changing how you eat is always a great step towards healthy eating and it will affect how your body performs. The healthier you 2. Relying on energy bars and drinks.

Although they are fine every once in a eat, you better you'll feel. No matter how while, they don't deliver the antioxidants old you may be, healthy eating is something you need to prevent cancer. Fruits and veg- you should strive for. etables are your best bets, as they are loaded in vitamins, minerals, fluid, and fiber.

Once you give it a chance, you'll see in no time at all just how much it can change your life - for the better.

3. Skipping breakfast.

Skipping breakfast is never a good idea, as breakfast starts the day. Your body needs fuel as soon as possible, and without it, you'll be hungry throughout the day.

4. Low carb diets.

Your body needs carbohydrates for your muscles and the storing of energy.

5. Eating what you want.

Eating healthy and exercising doesn't give you an all access pass to eat anything you want. Everyone needs the same nutrients whether they exercise or not, as well as fruits and vegetables.

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TRENDY PALATE

MAKE THE RIGHT CHOICE At the bar on a Saturday night, a plateful of nachos sounds pretty good after a few drinks, and they seem relatively healthy: the beans are a great source of fiber and protein and salsa is a low-calorie condiment. But what about the sour cream, cheese, and ground meat? Pile all those on top of a bed of tortilla chips and you could be in for calorie overload.

The Buffalo wings, on the other hand, aren't so healthy, either: they're deep-fried and smothered in sauce.

The winner: Buffalo wings. The top-

Just be sure to use the blue cheese sparingly.

Nachos: 1,340 calories, 78 grams fat (27 grams saturated), 22 grams fiber, 54 grams protein, 114 grams carbs Buffalo wings: 850 calories, 65 grams fat (14 grams saturated), 1 gram fiber, 62 grams protein, 6 grams carbs For more information on food comparisons while dining out visit Health.com

pings are what do the nachos in: you'd take in more than a day's worth of calories by polishing off a whole plate. Buffalo wings are far from earning health food status, but with just blue cheese and a couple stalks of celery, you'd consume fewer calories in one sitting. Plus, you're less likely to blow through them—gnawing on just one wing takes time and effort.

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BEAUTY & FASHION TRENDS

The Beauty of Blogging_- Finding a niche in the Beauty Industry

By Kasey Whaley, Financial Juneteenth

Gabrielle Allen (pictured) is the 26year-old owner of a successful natural hair blog, StrawberriCurls. Before she started blogging in 2009, she never thought that she would write about hair as a profession, but after she grew out her natural hair and had difficulty with finding blogs catering to curly hair, she decided to create her own. Her website is now wildly popular, and she has had the pleasure of working with several well-known hair care lines, including African Pride, Sofn’Free, Gabrielle Allen, Creator of and Nothin’ But Hair Care. The New StrawberriCurls Blog Orleans native spoke with Black Enterprise about her journey to greatness and how anyone can start a successful blog.

nel. ”They take to your personality —that’s what catches them and that’s why they’re more likely to stick around.”

Allen said that before she began making money from her blog, she used Youtube to attract followers. She soon discovered that viewers of her videos thought she was humorous, and that lead to more viewers and more traffic for her blog. ”Apparently, I’m a lot funnier than I thought I was,” she said.

Allen is pursuing her cosmetology license in hopes of opening a hair school that educates stylists on natural hair care. But for now, she will continue to improve her blog and educate women about wearing their natural hair texture. She is currently putting together an e-book of all the best natural hair tips from her blog.

Allen explained that being genuine is actually the key to standing out among the tons of bloggers of the world. “So many people feel like the industry is crowded … but every blogger brings something different to the table,” said Allen. “Three different bloggers can talk about the same thing in three different ways. As bloggers and vloggers, we each bring a different element to make this industry a whole.”

One major way to improve a blog is by pouring a lot of time and attention into its development, as Allen described. She said she spent a considerable amount of time researching. ”I’ve been following people who have successfully turned their blogs into a business, looking at their format, trying to figure out how to turn the information that I already have and make it profitable.”

When she first began making videos, she would talk about her eveGabrielle Allen’s blog: http://www.strawberricurls.com/ ryday life, and she would do so in a very genuine and honest Source way. This made her relatable to those watching her chan-

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Sara King Professional Makeup Artist 614-900-1033 www.styleseat.com/sarakingbeauty 18

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FIT & TRENDY Sleep and Weight Loss Connection

You may have heard that poor sleep causes weight gain, but rarely do we know why. Physicians have long known that people who are sleep deprived have problems controlling insulin production, leading to diabetes and obesity, and recent studies have shown that two key hormones that regulate our weight control are also affected by how much or how little we sleep.

DIET FREE LIFE PROUD SPONSORS OF THE NEW UTS FITS & TRENDY MAGAZINE

help fight a genetic predisposition to gain weight.

Sleep specialists say that sleep deprivation affects the body in many different ways. For instance, it activates a small part of the hypothalamus, the region of the brain that also is involved in appetite regulation.

In addition to ghrelin and leptin, there are many other hormones involved in appetite Those hormones are leptin and ghrelin. They regulation that sleep deprivation may affect. work in a kind of “checks and balances” sysResearchers are looking at endocannabinoids, tem to control feelings of hunger and fullness, which are increased in the afternoon in people Ghrelin, which is produced in the gastrointesti- who are sleep-deprived. These hormones pronal tract, stimulates appetite, while leptin, pro- mote eating for pleasure, which is called duced in fat cells, sends a signal to the brain ‘hedonic’ eating. when you are full.

Another recent discovery is that not getting So what’s the connection to sleep? When you enough sleep reduces fat cells’ ability to redon’t get enough sleep, it drives leptin levels spond properly to the hormone insulin, which down, which means you don’t feel as satisfied is crucial for regulating energy storage and after you eat. Lack of sleep also causes ghrelin use. Plus, insulin promotes the release of leplevels to rise, which means your appetite is tin, so if your fat cells are less insulinstimulated, so you want more food. The two sensitive, you will make less leptin, which is combined can set the stage for overeating, associated with an increase in food consumpwhich in turn may lead to weight gain. tion and weight gain.

Recent Studies Confirm: Those Who Sleep Less Often Weigh More A study performed at Brigham Young University tracked the body fat of 300 women aged 19 to 26 and found: Getting less than 6.5 hours of sleep and more than 8.5 hours of sleep was linked to higher body fat.

High quality sleep was associated with lower body fat while poor sleep correlated with higher body fat.

Waking and going to sleep at the same time every day (particularly a consistent wake time) was most strongly linked with lower body fat.

Insulin and leptin contribute independently to fat intake or storage and there is a growing body of evidence that agrees that sleep deprivation can lead to greater chance of weight gain.

Did you know that mammals are the only species that suffers from sleep deprivation?

Sleep deprivation occurs when our normal sleep cycles are continuously interrupted.

We’ve known for centuries that sleep deprivation can be used as an instrument of torture to break down the human spirit and can even cause death. But in less extreme cases it is contributing to elements of our everyday life, like Studies have shown that when people don’t weight control. So while we know not to exget enough sleep they: pose ourselves to harsh lights and blaring noise Have increased levels of a hunger hormone when trying to sleep most of us don’t realize called ghrelin and decreased levels of the sathe impact that our bed mattress has on sleep tiety/fullness hormone called leptin, which deprivation. That’s because pressure and uncould lead to overeating and weight gain. due tossing and turning disrupt the sleep cycle Consume about 300 calories a day more than and rob us of deep, healing stage 3 and 4 sleep. when they are well-rested. Overall, most of the This is thought to be “normal” by most people, extra calories came from high-fat foods. Snack but the impact has a definite effect on our more and do less physical activity. sleep quality and our ability to regulate our Eat more than what is needed to cover the en- normal bodily functions like hormone and inergy cost of staying awake longer, especially at sulin development, creation of fat cells and night, which can lead to significant weight weight control. gain.

TIP: Make it your goal to get 7-8 hours of Research has showed that when study partici- sleep a night. If this is not possible, find time pants didn’t get enough sleep for five days, during the day to take power naps (20-60 they consumed more carbohydrates and gained minute moments of sleep). All this contribnearly 2 pounds in that time. utes to you being able to optimize weight loss and keep the weight off.

Other research shows that too little sleep also plays havoc with your fat cells, which could lead to weight gain and type 2 diabetes, and that making sure you get enough sleep will

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TRAVEL TRENDS

“Not Just Spring Break” Mobile App Designed Black Travel Club Is Giving Away 1,000 Free For Urban Young Professionals Now Available Memberships — First Come, First Served! in the App Store The company is accepting the 1,000 free NJSB is unique. It is the only app of its kind to cater specifically to urban young professionals. How does it work? Events are listed by date, location, and price. For example, users who want to attend an event in January can view all events listed that month. Concurrently if a user wants to attend an event in Washington, D.C., all events in that location are listed. Lastly, if a user’s budget is $250 or less, he or she can find events in that price range. Current events include: HBCU homecomings and classics, MLK Ski Weekend, Winter Ski Fest, PIPS Party in Palm Springs, Memorial Day Getaway, CIAA Weekend, and many more.

members to create a live environment for website testing. Black Travel Club has recently been testing and fine tuning its new online social network, which is where club members can regularly interact with each other in addition to participating in annual group vacations. Black Travel Club will also welcome feedback from free members, which will be considered for implementation.

Those interested in receiving a free lifetime membership can easily sign up on the company’s website – Nationwide — BlackTravelClub.com is in- www.BlackTravelClub.com. Black Travel The App can be downloaded on: Nationwide — The Not Just Spring Break viting 1,000 people to join its new black trav- Club is asking that other black groups and (NJSB) mobile app is designed exclusively for urban young professionals as a tool that iTunes – https://itunes.apple.com/us/app/not el club for free. The club plans to charge new organizations announce this free membership showcases vacation events and networking -just-spring-break/id909252496?mt=8 members a $99 lifetime membership fee opportunity to their own members, customopportunities. The app is formatted for ApGoogle Play – https://play.google.com/store/ when it officially launches January 1st 2015, ers, and followers via Facebook, email, ple iTunes and Google Play Android apps/details?id=hr.apps.n166989883 smart-phones, purchased for 99 cents. All but these 1,000 members will not be charged newsletters, and on their websites. Once rights are reserved. this fee. The free membership offer comes as 1,000 free members have joined, the free To submit an event for NJSB, email NotJustSpringBreak@gmail.com or call 919- the club prepares to transition from a testing offer will end and the $99 membership fee “As an avid traveler, I have always enjoyed 706-7321. Event submissions are also acwill be implemented for people who join attending urban professional events, but of- cepted at www.shopepitome.com/#!not-just- phase to a fully launched online social network and travel rewards program. The travel afterwards. ten times I find out about them too late,” app spring-break-app/c152. (Please note that creator Khali Gallman commented. “I creat- submitted events must have an anticipated rewards program is expected to be the club’s ed the app as a ‘one stop shop’ for young attendance of 500+ people.) major draw, because it will pay members a professionals who want to learn about events $50 travel credit for each friend they refer to at their fingertips. This platform will cultivate new and existing relationships as well the club, allowing members to earn free vaas encourage travel and exploration.” cations.

Khali Gallman, creator of the “Not Just Spring Break” app

CROSSING CULTURES TRAVEL AND TOURS Vision Statement Crossing Cultures Travel and Tours’ vision is to be the most creative gateway to the African Diaspora for all.

Mission Statement To celebrate the African Diaspora, to grow eco-tourism and to ensure comfortable travel though regular end-to-end service for all.

Commitment Statement Crossing Cultures Travel and Tours commits to share our knowledge freely while respecting your specific desires and to do so in a manner that encourages a long-term commitment from both parties. All of our services meet the highest standards of professionalism and are delivered in a personable manner at all times

Julialynne Walker Owner 614.214.6277 crossingculturestt@gmail.com www.ytbtravel.com/crossingcultures Twitter: #CCTTJW 20

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URBAN TRENDSETTERS BUSINESS DIRECTORY

“Let Us Put Your Business in the Streets”

Your ad could be here for as low as a $100 investment Call Urban Trendsetters Today Changing Women’s Lives

Christa Payne Area Manager 614-778-1958 christapayne@aol.com Undercoverwear.com/christapayne

Call me to book your Special Girls Night Party Business Opportunity

614-526-8871

REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWW.URBANTRENDSETTERS.COM /UTS BIZ LIST UPCOMING EDITIONS Month Insertion Distribution October 10/08/14 10/16/14 November 10/31/14 11/06/14 November 11/07/14 11/20/14 December 11/21/14 12/04/14 December 11/05/14 12/18/14 Urban Trendsetters is distributed every 1st and 3rd Thursday of each month.

Download our 2014 4th Qtr and 2014 Media Guide Here ARE YOU A TRENDSETTERS? Urban Trendsetters wants to spotlight you and your business.

Send your us your photo and brief introduction to sharonsgordon@gmail.com Subject: Business Spotlight 21

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CALENDAR OF EVENTS The Girls in the Middle Empowerment Summer Series provides an empowering, interactive engaging summer experience. This series is designed to equip and empower young leaders of the new millennium.

For Girls ages 11-14 (Entering 6th-8th grades in the fall of 2014) will experience an empowering, energetic and fun program with special local celebrity guests and community speakers.

Topics include: • Leadership • Self-confidence, Body Image • Academic and Career empowerment • Developing healthy relationships/girl-bullying • Financial Empowerment/Entrepreneurship • Etiquette/Poise The program will be held on 6 Saturdays, September 27, 2014 -November 1, 2014 10:00 am – 12:00 pm at the Millennium Community School

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POSITION TO PROSPER Is Your Business Ready for the Prime Holiday Shopping Days?

Black Friday / Small Business Saturday/ Cyber Monday PRINT / TELEVISION/RADIO / ONLINE/ WEBSITE / DIGITAL/ MOBILE /PRESS RELEASE / LOGO / BUSINESS CARDS /MORE

Mandatory Parent Session/Orientation Saturday September 27, 2014 from 10a-11a $67.00 per participant. (Scholarships may be available.)

All workshops, material, labor and resources will be provided.

A Collaboration between The GLO (Generating Learning Opportunities) company, Millennium Community School and The Diva Movement Call 614-327-2954 Conway Center: Expansion and Growth Strategies for Your Family Business Thursday, October 16, 2014 7:30PM Price: Free Members / $35 Non-Members Tom Dunson of Commerce National Bank will lead a discussion panel on expansion and growth strategies for family businesses. A panel of family business leaders will share their experiences with the expansion process. Attendees will learn about financing available for family businesses, how to qualify for financing, and where to apply. They will also learn how to effectively prepare and update balance sheets when meeting with prospective investors, potential partners, and lenders. The program will take place in the Community Room in Alumni Hall at Ohio Dominican University, 1216 Sunbury Road, Columbus, OH 43219 .

To attend this program, please RSVP to Heather Howell at Admin@FamilyBusinessCenter.com or 614-253-4820. The program is free for Conway Center members and $35 for non-members. Family business leaders attending for the first time may attend as guest.

WBC (Women’s Business Center of Ohio) Class: Niche Marketing for Entrepreneurs Thursday, Oct 30 5:30PM-7:30PM Price: $30.00 Join the WBC and Linda Pringle Evans of Pringle Business Consulting to get a clearer vision of your target market. You will be able to identify your target market, discover where to find your target audience and learn what differentiates you from your competitors so you can increase your business revenue. This event is open to all, $5 for WBC and ECDI Clients, $30

DOWNLOAD HOLIDAY MEDIA GUIDE HERE

www.urbantrendsetters.com Email: UTS.ADS@GMAIL.COM Phone: 614-526-8871 Event: WBC Networking Event Thursday, Oct 23 6:00PM-8:00PM Price: Free Members / Non Member $25.00 Join the WBC & experts from the international consulting firm, Accenture, LLC for an exciting networking event. You will discover how to use communication skills to win new customers, handle complaints and develop a “customer mindset” so you can sell, sell, sell! These strategies will help you upsell your products and expand your customer base. Participants will have the opportunity to sell their products at this event so please bring products and business cards. Refreshments and drinks will be served. This event is open to all, free for WBC and ECDI Clients, $25 for non WBC/ECDI Clients. Contact WBC at 1611 Old Leonard Avenue, Columbus, OH 43219—614-559-0115

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CAREERS AND OPPORTUNITIES

Tom Joyner stops by the Champions of Diversity Career Town Job and Opportunity Fair seekers and visitors of the event. The Career Town Online job portal provides recruiters the latest in social networking communication and technological tools to connect and pre-screen thousands of potential employees.

Vendors for the expo included Nexus Academy, Park National Bank PUCO, TS24 Travel, City of Cincinnati and Akron Police Departments, City of Columbus, Dawson Careers, Emerson Network Power IFORCE and others. For more information on the next Career Town Online Career Fair log onto www.careertown.net today.

Columbus- While on his national tour Tom “Fly Jock” Joyner stopped by The Ohio Champions Of Diversity Career Exp. Joyner visited many of the participant vendor booths and gave words of encouragements to the job

Tom Joyner and Community Relations Director for Nexus Academy Ben Buckner

James and Folami Hunter of iPay Prepaid Card meet and greet with Joyner

Park National Bank representative poses with Tom Joyner

CLASSIFIEDS Have you tried that crazy wrap thing??

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Must be self-motivated, professional and willing to take direction. If you have a financial or insurance back round we encourage your response. We work with Globally/ Recognized Money Managers. Strong Ethics and complete transparency with clents relationships is essential.

Please contact: Hardiman Investment Management, Inc., @ 614-209-9748 or submit a resume via e-mail to him4inc@gmail.com.

FREELANCE WRITERS Do you love to write? Urban Trendsetters is growing and we are looking for writers.

If you are good writer, love connecting with people and enjoy relaying empowering information, UTS is the place for you. Contact Sharon S. Gordon at 614-526-8871 for more information or send email to sharonsgordon@gmail.com

MEDIA SALES Earn Extra Income for the Holidays Urban Trendsetters wants to increase your sales staff. We offer a variety of media services and we serve many different industries.

If you are a professional individual seeking unlimited income potential give us a call today at 614-526-8871 or email

sharonsgordon@gmail.com NO EXPERIENCE NECESSARY!

UTS FREE CARD Ever wondered how your business could profit from a Pre-Paid Card and the PPC industry. Contact UTS Free today at 614-526-8871 or email utsfreecard@gmail.com BUSINESS OPPORTUNITY CATCH THE WAVE / FREE TO SIGN UP The Alpha Loop Pre-Launch Alpha Loop is a mobile app company that helps companies transition their marketing and communications to a mobile environment. Take advantage of the exploding mobile industry. Our new branding is similar to how businesses transitioned to getting a website about 20 years ago when that was the new technology of the time and we all know how that worked out for those that were ahead of the curve. For more information call Sharon S Gordon at 614-526-8871 or email sharonsgordon@gmail.com

UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online. You may add photos, videos and links to your classified ads. You may also choose to upload current display ad. As with our coupons our classified ads are available in print, online, via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website. Sell Your Items HERE! 23

READ OUR DIGITAL VERSION..WWW.URBANTRENDSETTERS.COM

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Urban Trendsetters is your Multi Cultural and Diversity Outreach Specialist contact us today at 614-526-8871 www.urbantrendsetters.com

11611 Old Leonard Avenue, Columbus, OH 43219

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