Urban Trendsetter October 2013 Issue 1

FREE October 1-15, 2013 Urban Trendsetters News Magazine More than a Magazine it’s a Lifestyle

Let Us Put Your Business in the Streets!

The Mayor’s Small Business Conference & Expo 2013 Ohio NAACP Conference Champions of Diversity Awards Highlights

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Publisher ’s Message enough to excite me, enjoying a great speech by National NAACP President Ben Jealous did the trick.

Following Champions was The Mayor’s Small Business Conference (highlights on page 6). I was inspired by one of my favorite authors Mr. Denis Kimbro, author of Think and Grow Rich... A Black Choice, Wealth Choice..Success Secrets of Black Millionaires and others. Mr. Kimbro a Business Professor for HBCU Clark Atlanta was the honored Guest Speaker for the MSBC Networking Breakfast. What a TREAT! Mr. Kimbro left me with many great positive affirmations and quotes but the simplest of those was Just Show Up! Well that stuck with me because it was my New Year resolution from 2009. However this time it meant something different because before I was saying it to others, on this day, Sharon S. Gordon Publisher/CEO of UTS and NAACP it was being said to me. Like you I am good at giving advice President and CEO, Ben Jealous at the 2-13 Champions but find taking my own advice a little difficult. This time of Diversity Awards Luncheon “just show up” means to show up for your life, your vision, your purpose, and your family.

Welcome to the Fourth Quarter! Just as in football the fourth After 10 years of publishing UTS I began looking back at my quarter is the final stretch to the end of the game, this is the life and my business wondering what was next. In the past 10 final stretch to the end of the year. What are you doing to years my children have graduated and duplicated, I now have take your business to the next level? Do you have your holi- 5 grandchildren, my parents are getting older, my business is day strategy in place? Do you have your business tools ready 10 years old and though blessed not where I would like it to to launch for 2014? It’s time to get in gear and September be and to top it off I will be turning 50. Talking about crossoffered some great events to guide you into positioning your- roads, what do I do next or now? That is the question. self for success for the end of this year and the beginning of Well in finding myself in this rut I knew that the first thing I 2014. had to do was to REJUVINATE my mind and decide that I The last week of September was in a word “POWERFUL”! wasn’t going to quit. Other than time with my family, I can’t September 25 -27 was enough to put your brain on as my think of anything I enjoy more than publishing UTS and all good friend John Gregory would say “I am a winner taking that comes with it. But if I was going to continue I needed to do the second thing which was to RE-ENERGIZE. I had to things to the next level no matter what it takes” mode.

The week started with the 2013 Champions of Diversity re-energize myself by motivating myself. God is good and Awards Luncheon (page 12 & 13) hosted by yours truly and always a great place to start, so I would suggest honing in on 10TV Jerry Revish. Well if hosting with Jerry Revish wasn’t your spirit and remember Who’s you are and what you can

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accomplish through HIM. Some may say why is that 2nd?

Well having sense enough to know you need God starts with the mind. Get your mind right, let God then RE-ignite I had to REIGNITE my passion for what it is I do. I love UTS, but I wasn’t having fun anymore. I had lost my passion for what I was doing and it began to feel like a job. I needed more. So I had to REMEMBER my why. Why was I doing this business? I needed to REFLECT then RE-GROUP. My passion and purpose for launching UTS was to provide my community with positive news, information, and content from positive people, doing positive things that looked like them. I did that! Now what? RE-INVENT my brand.

I just decided to add some new features to my publication, launch a new website, make our online version more interactive with videos and other goodies as well as create a new annual publication to add to our media suite. The BEE (Black Economic Empowerment) Directory is a new Black business directory that will be available in print and online January 2014. Now that’s exciting.

Last but not least...Show UP and network. Regardless of how long you have been in business everyone doesn’t know you or what you do. I have been having a fabulous time meeting new people, reacquainting myself with old friends and clients and having fun running my business again.

Find yourself in a business or personal rut? Just Show Up for your life and of course Show Out on purpose, and do it all with intention. I’m on a roll now, so get ready because you will be hearing a lot from me.

Dream Big and OFTEN, Sharon S. Gordon sharonsgordon@gmail.com

INTRODUCING THE BEE BLACK ECONOMIC EMPOWERMENT DIRECTORY Central Ohio Edition What is the BEE Business Directory?

The BEE (Black Economic Empowerment) Business Directory is a community resource for locating African Americans in business and to communicate additional businesses, resources and services available to build and enhance opportunities in the community. Our first edition of The BEE (Black Economic Empowerment) Business Directory will launch in Central Ohio. The BEE Business Directory will be published in print and online.

The printed version will be available for distribution January 2014. Our goal is to register over 500 businesses by submission date November 31, 2013. Join Us. Why a Black Business Directory?

The purpose of a black business directory is to level the playing field for African Americans in the marketplace and for majority-owned businesses to reach the African American market in a medium primarily targeted to them.

Who can advertise in the BEE Business Directory?

Advertisers include African Americans in business sales, service and management and other companies and agencies that have an interest in reaching the African American community.

Who will use the BEE Business Directory?

The BEE Business Directory will be used by consumers, tourists, purchasing agents, and others looking for goods, services and resources targeted to the African American community. It also serves as a great business-to-business connection.

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2 WAYS TO REGISTER ONLINE or MOBILE TEXT BEEBIZZ TO 69302

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Team UTS

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In This Issue

Publisher/CEO Sharon S. Gordon

On the Cover

Editor-at-Large Alicia (“A.C.”) Dunlap Contributing Writers Delois R. Wright Ronald Bryant Brenda Spencer Mykayla Bryant

Ohio Democratic Leader Tracey Heard pictured with Central Ohio women business owners as they enjoy the Mayor Small Business Conference Women’s Luncheon.

Page 4 Local & State News

OSU House Gets Funding Page 6 Business News Mayor Small Business Conference

Production/Graphics Cobre’ Gordon Website Production Cobre’ Gordon

Page 10 Education Trends Continuing Education / FASFA 101

Photography Cobre’ Gordon Shellee Fisher Davis Photography Marketing/Promotions Advertising Sales Consultant Brenda Spencer, Spencer 4Higher Media

Page 12 Diversity News Champions of Diversity Awards

Sales Lisa Freeman-Williams Distribution UTS Grind & Go Street Team

Page 14 Health & Wellness Eat Good in the Hood

Copyright Urban Trendsetters is published monthly and distributed the first Thursday of every month as a complementary publication by Myshbre’ Media and Communication, LLC,5773 Emporium Square, Columbus, OH 43219. Publisher reserves the right to edit, reject or cancel any advertisement or editorial

Page 18 A & E NAACP Theatre Award Nominees

Urban Trendsetters Distribution Location          

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Franklin County Libraries Montgomery County Libraries City of Columbus Columbus Urban League Local Restaurants and Venues Selected Walgreens Columbus Area Kroger Stores Columbus Health Department COMBA Community Non-Profit Organizations Increase CDC Beauty and Barber Shops SBA - Columbus Office SBDC at Columbus State King Arts Complex Columbus Chamber of Commerce The Columbus Settlement Houses ECDI

Would You Like Urban Trendsetters in Your Business Location?

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NEWS

Attorney General DeWine Announces $95,000 Grant for OSU's STAR House

Be w are o f sc am s w i t h he a l t h c a re o v e r ha ul COLUMBUS, Ohio (AP) — State officials are warning consumers to avoid scams related to the nation's new health care law.

Ohio Attorney General Mike DeWine says scammers often pretend to be associated with the government to make their ploys seem real. He says Ohioans should guard personal information and never pay upfront fees.

DeWine also cautions them to get

erage begins in January for those who select a plan by Dec. 15.

DeWine says reports of scams related to the Affordable Care Act initially surfaced in Ohio over the summer.

He urges consumers to report scams or suspicious activity to his office and the Ohio Department of Insurance.

information from reliable sources and watch out for phony websites.

year. A total of eight agencies were grantGeneral DeWine announced today that he ed new funding. Those agencies include: has awarded the Ohio State University • Harmony House, Inc., Belmont County, STAR House $95,271 in grant funding. $15,527 The money is part of more than $17 mil- • Cleveland Clinic Foundation, Cuyahoga County, $55,000 lion in grant funds being distributed by • Ohio Network of Children's Advocacy the Ohio Attorney General's Office to crime victim services agencies statewide. Center, Franklin County, $14,560 • Guernsey County Child Advocacy CenThe STAR House serves homeless youth ter, Guernsey County, $20,808 • The Salvation Army, Hamilton County, through a safe drop-in center for those $49,356 ages 14-24. The organization also provides access to educational, employment, • Hancock County Center for Safe and Healthy Children, Hancock County, health care, and housing services. $16,856 The Attorney General's Office is the first • Daybreak, Montgomery County, outside public grantor to provide funds to $58,853 • Tuscarawas County Child Advocacy the OSU Star House to support their Center, Tuscarawas County, $8,164 work with at-risk youth.

(COLUMBUS, Ohio) -- Ohio Attorney

"The STAR House is providing critical services for homeless young adults who have no where else to turn, and they are helping them get back on their feet," said Attorney General DeWine. "We are proud to support this program, and we look forward to seeing them continue to make a positive impact in Central Ohio."

The grant will be used to provide for free therapy and counseling for youth, as well as food, bus passes, and assistance receiving state identification and birth certificates.

Open enrollment for the federallyrun health insurance exchange in Ohio runs through next March. Cov-

A full list of all VOCA and SVAA recipients is available on the Ohio Attorney General's website.

The state and federal grants are funded by court costs and license reinstatement fees.

Funding recommendations are provided to the Attorney General by the Ohio Attorney General's Crime Victim Services Section and the State Victims Assistance Advisory Board

VIEW ONLINE AND CLICK IMThe STAR House is one of 268 crime victim services agencies in Ohio to share AGE FOR VIDEO more than $17 million in continuing funds granted through the Victims of Crime Act (VOCA) and/or State Victims Assistance Act (SVAA) for the 2013-2014 fiscal

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A Matter of Opinion

Locked Down for Life for a Non Violent Offense is Beyond Cruel and Unusual Earl Ofari Hutchinson is an author and political analyst. and MSNBC contributor. He is the host of the weekly Hutchinson Report on KTYM 1460 AM Radio Los Angeles and KPFK-Radio and the Pacifica Network and weekly cohost of the Al Sharpton Show on American Urban Radio Network.

His latest e-book ’47 Percent Negro’: A Chronicle of the Wackiest Racial Assaults on President Obama is now available at (Amazon).

More than 10,000 persons are now locked up in America’s jails for life with no chance of release. The majority of these non-violent offenders are there for either drug offenses or property crime. Though they did not rape, bomb or kill anyone in the commission of these crimes, the number of nonviolent offenders serving lifetime sentences has steadily increased during the past decade. The number of life sentences without parole has soared for violent offenders to more than

By Earl Ofari Hutchinson

In its latest report on sentencing, the Sentencing Project noted the glaring racial disparities in life without possibility of parole sentences.

Blacks are much more likely to receive this sentence than whites. The Sentencing Project ticked off the usual checklist of reasons for this, pitifully inadequate legal representation, prosecutorial and juror racial bias, the continuing public clamor for tough sentencing, and the growing sense that it’s cheaper, easier, and legally less messy to impose a life sentence without possibility of parole on the convicted than the death penalty.

But what happens when those receiving life without parole are not rapists and murderers which is the assumption that most of those locked down for life are, but are non-violent offenders? There are thousands of them.

such as child abduction, torture or terrorism. According to a study by the University of San Francisco School of Law’s Center for Law and Global Justice only 41 prisoners were serving life terms without parole in that country. By contrast, more than 40,000 persons are serving life without parole sentences in the U.S. Occasionally, one of those sentenced to life without parole makes brief news because their sentence for stealing videotapes or a clothing item, or being an accomplice, wittingly or unwittingly, in a drug deal, seems so out of the pale that it brings a momentary public gasp, and shouts about the injustice and unfairness of such a sentence. U.S. Attorney General Eric Holder drew attention to these kinds of cases when he called for a sharp reversal in harsh sentencing for many persons that are not violent offenders, and who are likely to be black or Hispanic. Holder cited not just the unfairness of this sentence but the staggering financial cost, not to mention the human cost of them.

Yet, only one state out of the fifty states does not have some form of life without parole statute on its books. The life without parole means exactly that in six states and the federal system which eliminated the parole possibility for such a sentence in 1987. The states have taken their cue from the federal sentencing guidelines that proscribe 43 levels of punishment for crimes. Level 43 is the most severe, and it includes life without parole for certain types of non-violent offenses.

100 times the number in 1980. The U.S. stands virtually alone among the major industrialized nations in imposing life without parole for a crime other than the most heinous. In Though Holder has called for a new look at and approach to Britain, life without parole is imposed only for homicide and the types of sentences handed down, and who gets the tougheven then it generally must involve an aggravating factor Continued on page 22

Top 22 Ways A Government Shutdown May Effect Your Life For the first time since 1997, the U.S. government has shut down.

This happens when Congress fails to pass authorization to sufficiently fund local and federal government operations. During a shutdown, the government will usually stop providing all services except those that are deemed "essential".

Here are 22 ways that the government shutdown will affect your life: #1 - If you get the flu: During a shutdown, the Centers for Disease Control and Prevention (CDC) will not be receiving funding to support its annual flu vaccination program. #2 - No pay for military personnel: Members of the armed forces (Army, Navy, Marines, etc) will have their paychecks put on hold while they continue to work.

POLITICS rity's e-Verify program will be offline. #10 - Mortgage application problems: The Federal Housing Administration (FHA) and the USDA won't guarantee new loans. #11 - National museums closed: Most government-funded museums, including all Smithsonian Institution museums in Washington, DC, will be closed. #12 - No pesticide regulation: The Environmental Protection Agency (EPA) will shut down. #13 - Veterans' pensions will run out: The Department of Veterans Affairs says it will run out of funding for regular payment checks after a few weeks. #14 - No more food assistance: The USDA's Supplemental Nutrition Program for Women, Infants and Children (WIC) will no longer issue payments to needy families. #15 - No automobile recall inspections: The Dept of Transportation (DOT) says routine defects and recall information from manufacturers and consumers would not be reviewed.

#16 - Reduced food and drug safety research: The Department of Health and Human Services (HHS) #3 - Little assistance for troubled boaters: The Coast Guard will cut back on routine patrols and navi- and the Food & Drug Administration (FDA) will reduce their staff by up to 50%. gation assistance if you have trouble while on the water. #17 - No energy assistance: If it continues through the winter, people without heat will have trouble #4 - Delayed death benefits: Families of soldiers killed in action will have their death benefits delayed. receiving assistance from the Low Income Home Energy Assistance Program (LIHEAP). #5 - Delayed applications for gun permits: Applications for gun permits will likely be delayed due to furloughs at the Bureau of Alcohol, Tobacco, Firearms and Explosives.

#18 - Reduced consumer protection: The Futures Trading Commission (FTC) will greatly reduce it's staff and maintain only a bare minimum level of oversight and surveillance to stop fraudulent practices.

#6 - Delayed passport and visa applications: The processing of passport and visa applications will be delayed at the State Department's Bureau of Consular Affairs.

#19 - No tax services: The IRS will shut down its tax hotline, and will stop processing tax payments.

#7 - National parks closed: All 400+ national parks around the country will be closed. People temporarily or permanently living in national parks and forests will have to relocate. #8 - Delayed small business loan applications: Due to reduced staff, the Small Business Administration (SBA) will be processing and approving applications at a much smaller pace.

#20 - College funding cutbacks: Students applying for Pell grants and student loans will experience delays from the Dept of Education. #21 - Reduced welfare assistance: Financial assistance for needy families will be discontinued. However, some individual states may help out.

#22 - No head start for Head Start: The pre-K child development program will stop giving out new #9 - Problems with employment verification: During a shutdown, the Department of Homeland Secu- grants.

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Mayor’s 11th Annual Small Business Conference & Expo Noting that as of 2013, it is estimated that there are over 8.6 million women-owned businesses in the United States, generating over $1.3 trillion in revenues and employing nearly 7.8 million people, Columbus is contributing to that growth and is ranked by Forbes Magazine as #7 among the Best Cities for Female Founders. So for this year’s MSBC, a new addition to the conference program features a Thursday luncheon, “Lean In to Business and Contracting Success” that will highlight the trends and opportunities for women-owned and women-led businesses.

“The Mayor’s Small Business Conference helps to ensure that Columbus is an open and diMayor Coleman kicks off this year’s conference at verse community in which to the Women’s Networking Luncheon do business,” said Columbus City Councilmember Eileen Y. Paley, Chair of the Public UtiliCOLUMBUS, —This year’s summit of small business enter- ties Committee. prises, which took place September 26 – 27, 2013 at the Hyatt Regency Columbus at the Greater Columbus Convention Center was deemed a true success. Presented by Mayor Michael B. Coleman, the two-day conference provided attendees with an opportunity to develop and showcase their entrepreneurial skills and business offerings through interactive workshops, sessions and exposition designed for emerging business owners.

Mayor Coleman pictured with the Women’s Luncheon Panel (l to r) Kathleen Murphy, Founder of Murphy Epson, Ariana Ulloa-Olavarrieta, Latino SBDC, Gale Hill , Owner/Operator McDonald’s Franchise, Democratic Leader of the House of Representatives for the 130th Gen. Assembly of Ohio, Tracy MaxwellHeard and Debbie Phillips, Founder of Woman on Fire

Ellen Harvey enjoys the luncheon with co-workers from ECDI and the Women’s Business Center “We are proud to have once again hosted this opportunity for small businesses to learn about ways they can do business with the City of Columbus,” said Mayor Michael B. Coleman. “Columbus is a city that means business, and by equipping our small, minority and female business owners with the tools for success, we are encouraging economic vitality and sustainability for years to come.”

This year’s conference theme was “Go Forward II: New Directions to Small Business Growth and Profitability”.

Programming for the two-day conference highlights the following:

The 2013 Mayor’s Small Business Conference & Expo panel of business women provide the sold-out audience with advice from starting a business, staying in business and finding life balance while running your business. The panel was very informative and well received by all attendees. “The wisdom shared was fabulous” stated Erica Sevilla.

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Mayor’s 11th Annual Small Business Conference & Expo

Tracey Heard pictured with Central Ohio women business owners as they enjoy the afternoon luncheon

Keena M. Smith, MPA, Assistant Director Workforce and Economic Development gives luncheon closing statements

On Friday, the conference proudly hosted some of Central Ohio’s thriving businesses in the Expo’s MBE Pavilion.

There, business owners had the opportunity to profile their products and services and meet with the members of the city’s Equal Business Opportunity (EBO) team and learn more about EBO’s plans to increase citywide utilization of certified small, minority and women owned businesses.

Sessions included a Women's Luncheon, an intimate gathering of local/regional female business owners that features a keynote speaker and a panel discussion of local and national women business thought leaders, focusing on growth and contracting issues for women-owned and women-led businesses. The KickStart Widget Pitch, staying in business or closing your doors can depend on how much money you have in the bank to keep your business going! Aspiring entrepreneurs will pitch their business and/or product before a panel of potential investors in a 'Shark Tank' series format.

Will they be able to win the money, or will they walk away empty handed? In addition, 12 breakout sessions were held to give attendees a variety information that would empower individuals and businesses.

This “Shark Tank” style business pitch competition, will offer local startups an opportunity to pitch their business ideas to a panel of potential investors. Some of the confirmed investors include representatives from the Economic For more information regarding this event log onto, and Community Development Institute along with Columbus www.msbc.columbus.gov Additionally, the conference has expanded its reach to aspir- 2020. ing entrepreneurs through the KickStart WIDGETPITCH. “It is another way the City of Columbus is working to provide opportunities to all firms, both big and small, to succeed.”

Speaker and Workshops Highlights

Antione Bennett Senior Director of Procurement and Operations at Nationwide Mutual Insurance.

Dr. Dennis P. Kimbro Author, Business Professor at Clark Atlanta

Tracy Maxwell Heard Democratic Leader of the House of Representatives for the 130th General Assembly of Ohio

Cameron Mitchell

Elizabeth Lessner

Jacqueline Neal

Inna Kinney

President and founder of Cameron Mitchell Restaurants, headquartered in Columbus, Ohio.

CEO/Founder of the Columbus Food League

CEO of J. Neal Consulting, LLC

Founder and CEO of the Economic & Community Development Institute

Martin D. Golden

Troy Miller

Martin D. Golden is the Columbus District Director of the U.S. Small Business Administration

President Pro Tempore and Chair of Small & Minority Business Development, Technology, and Zoning

Committees

Debbie Phillips

Victor Thorne

Founder of Women on Fire

Victor Thorne is the Managing Director, Strategic Development of Columbus 2020

Caroline Z. Worley Attorney and President of the Columbus Chapter of the National Association of Women Business Owners, Columbus Chapter

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Business News & Trends How to make networking events, conferences and expo’s a success for you every time

Urban Trendsetters partners with Verizon and Blackberry for African American and Hispanic Small Business Outreach Urban Trendsetters News Magazine and Media is reaching out to African American Small Businesses for a Verizon Wireless and Blackberry Webinar, The Busy Entrepreneur’s Guide to Business Success. “We are excited for the opportunity to work with Verizon on this project. This is a Free 5-part webinar series that will allow small businesses access to great business tips from national business owners and coaches”, states Urban Trendsetter’s Publisher, Sharon S. Gordon.

Participants of this 5-part series will give useful tools and information to small business owners with the following features and topics:

By Sharon S. Gordon

the event by making several great connections vs. meeting everyone, passing out your Those that know me know “I LOVE TO business card without any personal converNETWORK! I have been networking for as sations or connections. long as I remember. Whether moving to a new neighborhood as a kid searching my Take Your Time: Know that building relaboundaries for new friends to play with or tionships take time. I’ve been in situations trying to earn top seller in the school candy where I’ve met people several times before sales contest. Realize it or not most of us they trusted me enough to really connect– are networking most of the time. The issue so be patient. is what are we doing with our “Net”.

Own the Relationship: Don’t get caught up I often hear people say “networking events with, “They did not call me;” be the one don’t work” or “I got a booth at this confer- who initiates and follows-up. Just like daence and it was not successful for me”. Let ting: sometimes you have to make the first move to get the relationship going. me first say that I have never been to an expo or conference, or networking event and did not feel that I was successful. Now, Be Visible: Speak on panels or conferences the event itself may not have been a success, where you can, even smaller ones. I am a however I am going to network, make con- member of several community organizations nections and meet new friends if I only have and by being a member it helps me make the opportunity to speak with the other ven- more connections for networking and being dors. involved in my community. Remember, the more you move up in your career the more Each event is what you make it. Here are you should give back to your community by some before and after the event to help you volunteerism and or charity work. make every networking event a success for you even if for no one else.

Be Useful: Send your trusted few the articles or case studies they will find useful.

Listen: Listen as much as possible, try to Pick up the phone and call them to suggest a listen instead of thinking about what you’re company they should know, a potential cogoing to say next. You’ll get a lot more out founder, or a potential mentor. (TIP: By of the conversation by listening to your new being a connector you’ll be a more valuacontact which will help you understand ble resource to your new contact and be them more to better connect with them. known as a connector at events.)

Be as Helpful: Be as helpful as you can while still being genuine (without feeling resentful), sharing resources or ideas without expectation of anything in return, remember the “Pay it Forward” mentality.

Pay Attention: Look at people’s subtle reactions to your questions. Are they distracted, bored, excited, or turned on by what you are saying or asking…? People love talking about themselves, if you only remember one thing remember that. This means by asking Express Gratitude: Make sure to express lots of questions to the potential contact will gratitude for anything others do to help you. think they had the best conversation in the Send hand-written thank-you notes or perworld also you’ll know more about them sonal emails, and be specific about what you and how you can help them in business. appreciated. (TIP: Make a note from your Don’t get discouraged if this person doesn’t conversation on your potential contacts ask as many questions as you do, some day business card.) they will learn. Until then give them grace and keep asking lots of questions.

Quality > Quantity: Network with people you’re genuinely interested in talking to.

Quality > quantity. You’ll get more out of

How do you create marketing messages that generate leads and revenue?

What are the best ways to secure capital—without giving up control of your business?

Where and when should you invest in your company’s growth?

How can you manage your time efficiently when you’re always on the go?

Which technologies should you be keeping up with—when it all changes at lightning speed?

Verizon Wireless and BlackBerry® are committed to providing small business owners with the solutions to make them successful. They have the tools and business expertise to help entrepreneurs become more efficient, lower their operating costs and increasing productivity in an effort to maximize their bottom line.

This FREE five-part webinar series will also feature leading experts who will be sharing strategies that business owners can take away and immediately apply to their business.

The webinar series begins on Tuesday, September 24, 2013 and concludes on Friday, November 22, 2013. Each session will cover one of the hottest topics in today’s smallbusiness marketplace, helping small businesses avoid the most common pitfalls their likely to face as a small business owner. This will be a landmark web-based event to help small business owner’s grow their small business to its greatest potential.

Register for the FREE Verizon Wireless and Blackberry 12-Week Seminar Here

Syndi Craig Hart Sept. 24 at 2p Five Ways to Market Your Business and Increase Your Profits When You’re Always on the Go

Navarrow Wright Oct 22 a 6pm How Technology Can Save Your Business Money

Melinda Emerson October 8 at 2pm EST The Ten Biggest Mistakes Small Business Owners Make and How to Avoid Them

Laurence Hayward November 5 at 6pm Finding Capital and Managing Your Finances So Your Business Is Prepared For Growth

Dave Crenshaw Nov 19 at 2p Five Secrets to Help You uncover Hidden Time in Your Day

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Business News & Trends

What Google Knows About YOU

that might result in another disaster like September 11 th 2001. to be able to target specific populations for sales.

But at the same time, Americans are tremendously protective of their liberties, their privacy and their right to be left alone For Google, this information has significant value to them as by the government. they fine tune their search engine methodologies. They can methodically analyze this data to draw conclusions about Of all of the search engines who were in the spotlight during how their search tools are working and how they should upthat struggle, Google’s resistance to allowing undue invasion date the formulas that drive those tools to be more in step of privacy of their customers stood out as an act of courage in with how the internet audience is using cyberspace. Yes, this a difficult confrontation. It turned out that Homeland Securi- is taking advantage of their already dominant position to sety really wasn’t becoming “big brother” and was simply recure that position and make their toolset even more capable searching how to use statistical data to possibly find terrorist of staying ahead of the game. But we really cannot fault patterns in search engine usage. But many of us remember Google for using this data in that way. That is just good that while Yahoo and others knuckled under quickly, it was business.

Google who stood up and protected user information rather than immediately turn it over to Uncle Sam. It turns out then that Google’s protective posture when it comes to that massive database of search information serves It wasn’t that long ago that a tremendous scare went through This stand reflects a long established business ethic that their purposes extremely well. If they can keep this mountain the internet community. The issue had to do with the huge Google has maintained to be protective of the data it collects of very specific data secure and proprietary, it represents a amount of data that can be collected on individuals using about users of its search tools. That protective nature has trade secret of tremendous value to Google to help them search engines online. This large body of information natu- more benefits than just building our confidence that Google maintain their market superiority for a long time to come. rally drew the attention of the Homeland Security agencies is a safe tool for all of us to use. Google indeed has at its who are charged with the job of finding out all they can about disposal a tremendous library of personal information on This is a case of the needs of the market serving the public potential sleeper cells of terrorism in this country. anyone using its search tools. And as the dominant search good well. For as Google protects our search information so engine in the industry, this potential includes just about any- only it can benefit from such knowledge, they also are proThe stand off came when the government began to demand one who accesses the internet. tecting our privacy from the prying eyes of overenthusiastic access to the search records of all users of the major search government agencies, hackers, marketing campaigns and engines. When this upcoming struggle for privacy began to The information that can be collected from you and I as we even the terrorists who could use that information for insidicome to a head, many of us who depend on search engines use the internet can tell an interested party a lot about your ous purposes. Therefore we can be thankful that Google jealfor both personal and business research began to get that “big interests, what kind of business you are in, your religious ously guards this data for its own uses because in the process, brother is watching” feeling. views and your political affiliations. Powerful analytical they are protecting us along the way. tools are available to take large volumes of search inforIt’s a tough compromise. We know that our government mation and translate that into profiles that would be of great must have the ability to find and put a stop to security risks interest to the government and to marketers who would love

How Articles Can Help You Make a Sale

By Sharon S. Gordon

website where that information is shared free of charge.

Do you sell a product or a service online? If so, you likely face a lot of competition. Many individuals and companies are trying to capitalize on the internet and its popularity. So, how you can make sure that you see a steady flow of sales?

By relying on articles.

Traffic received from search engines, like Yahoo, MSN, or Google, is known as organic traffic. In addition to generating organic traffic, articles can also generate referrals. This is when another website refers readers to you. That website can be an article directory or an accompanying blog you operate.

Whichever approach you take, be sure to include a link back to your website.

As nice as it is to hear that you can increase your sales with articles, it is important to know that not just any article will do. To please everyone, you should write combination keyword content articles. These are articles that are interesting for your visitors to read, but they are also liked by the search engines, including Google, Yahoo, and MSN. Speaking of search engines, they are one of the many ways that articles can help you make a profitable sale. When you have keyword articles on your website, readers can easily find that website just by performing a standard internet search. For example, do you sell an eBook that shares tips for selling on eBay? Use a keyword research tool to determine what internet users are searching for. You will see that they are looking for “things to sell on eBay,” and general information on “how to make money selling on eBay.” You want to add these and other relevant keyword phrases throughout each article. If properly done, you will find your website appearing at the top of relevant internet searches.

This means that a person looking for information how to sell on eBay, may see your eBook listed for sale right away.

With a good search engine ranking, you should see a steady number of sales, especially if you are selling a good product or service. As for selling an eBook on eBay, you want your website to be seen first, otherwise searchers may find similar

If you opt for using article directories, choose those that give out usage rights. This means that other internet users can use your article. That article can be displayed on their own website or blog, as long as they leave all of your links intact.

While you may have concerns about others using your articles free of charge, there are actually benefits to doing so. It is a great way to spread the word about your site and the products that you sell. However, if you ever find your articles posted online without your links attached, ask to have them removed immediately.

eymaking tips and tricks. Then, have them introduce your product. By taking this approach, you essentially get a press release without actually having to pay for one.

As highlighted above, there are a number of ways that articles can help you generate sales on your website. What is unique about articles is that they can generate traffic and sales for you for years to come. As long as an article is posted on your website or elsewhere online with a link to your product attached, you should see a steady number of sales, even years down the road.

Before starting Urban Trendsetters I was a hair stylist and make-up artist. I created a beauty and fashion column for the Columbus Post Newspaper here in Columbus of which I submitted before and after photos. That column led to the position of Beauty and Fashion Editor, more clients for my business and finally launching Urban Trendsetters 10 months later.

If you feel that you are an expert in your field and would like If the product or service you are selling is new, you may want the opportunity to be published in Urban Trendsetters, please to generate interest by creating a press release. Before creat- contact us. www.uirbantrendsetters.com or email me at ing your own or before hiring a writer, know one thing of sharonsgordon@gmail.com. great importance. Articles can also be used as press releases.

Unfortunately, many choose to hire press release writers instead. This is okay, but did you know that it can cut into your profits? Most writers charge more for press releases. Instead, tell your writer exactly what you want written in article format.

If you are unveiling an eBook that shares eBay selling tips, have your writer sum up how you can make money selling on eBay and the importance of familiarizing yourself with mon-

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EDUCATON Continuing Education Feature

How to Find Online Continuing Education Courses – It Is Easier Than You Think!

Colleges have heard your complaints and are beginning to offer degree programs for all types of life situations, including online continuing education programs. These programs are just like any other type of educational program and many are even accredited by the same accreditation boards that accredit more traditional degree programs.

accreditation board. If the are, proceed. If they are not, well, move on. Your credits would not be worth much more than a piece of paper. Actually, the piece of paper may be worth more.

Once you find an accredited program, search the web to find information on student experiences. Look for the good, the There are two types of online degree programs: continuing bad and the ugly to help you make your choice. You can also education programs from traditional colleges and universities look at the Better Business Bureau to see their reports on the to those that solely conduct their academic programs online. college.

It is up to you to research the programs that interest you and learn if they are really into it to educate you or if they are just Lastly, before you proceed with the program, speak to sometrying to take advantage of students interested in learning. one about the college, preferably on the phone. If they are not Sadly, there are those types of people out in the world today willing to speak to you on the phone regarding your interests, looking to make a buck from your dreams. Make sure that be wary of them. does not happen to you and research your options before your You have decided to take the plunge and pursue continuing make a commitment to the continuing education program It may take a lot of leg work for you to find the continuing education to get ahead in the job field. You have weighed the with your hard earned dollars and cents. education program of your dreams. But in the end, you will pros and cons in your head over and over again and have find that all of the work and stress that comes along with decided that you want to break through the proverbial glass You can find these programs by simply searching on your choosing an online program is worth it in the end. ceiling and take your career to heights you never thought favorite search engine. A recent search on Google netted over possible.

100 web pages dedicated to online degree programs and information to help students make decisions on these programs.

The problem? You cannot afford to take the time off from There is your work and family obligations to pursue your continuing no shortage of information out there for you, it is finding the education legitimate ones that takes a bit of work. dreams. Classes at night are usually several hours long and you cannot take classes during the day.

When you find a program that fits your interests, you should first check if they are accredited by a nationally recognized

Student Loan Basics WHAT IS FASFA

To ensure a person understands the entire process of filling out a FAFSA, a trip to the library may be in order.

Check with the librarian for directions to start the search.

By doing the research up front many of the more common pitfalls can be avoided. As you work through the search process, you may likely discover sources heretofore-unknown companies and businesses that offer student loans. Some of the larger libraries may even have a computer section where you can file the FAFSA application.

FAFSA is Free Application For Student Aid. This is the first step in all applications for establishing a person’s eligibility for federal or private loans. Federal loans are called Stafford loans and will be covered separately.

There is a minimum eight-week turn around time so application must be made early. This procedure must be completed online at www.fafsa.ed.gov. Once this has been completed it will generate a form called the SAR or The FAFSA process will also list the state resources and Student Aid Report. funds available. Often these sources are overlooked.

There are state student loan agencies that are available If you do not include an email address on your FAFSA but too often the prospective student doesn’t even know application the SAR report will be sent to the postal they exist. By using the FAFSA process, all available address indicated. Some institutions, such as foreign resources are thus listed. Because this is a lengthy procountry institutions require the full eight-page SAR and cess and the loan application is also at times lengthy, one this must be sent to a postal address. Once the SAR has should start as early as possible to ensure compliance in been received, the student is then free to select the finan- time for classes to begin. cial institution to secure the loan.

How to apply for a student loan There are many factors to consider before applying for a student loan. Among these are how much is available in savings or other non-loan areas. Are you going to receive any scholarships? Is the educational institution accredited? Will you be going full time or only taking one or two classes? Make a list of the expenses for each semester. Will you be living on campus or commuting?

Allow enough money to purchase books, food, clothing, and other basic supplies. Once those criteria have been established, you must allow yourself plenty of time to complete the process.

Before even considering loans or grants, you must have received an acceptance letter from the educational institution of your choice. Once that has been accomplished, it is best to visit the school in person and make the ac-

quaintance of the financial aid office. However, that is not always an option. The second step, once an acceptance letter is received and returned is to fill out the FAFSA or Financial Application For Student Aid. Most financial aid offices will help in filling out this form and sending it to the correct address. While awaiting the results from this, explore the possibilities of various grants and scholarships that are available. Again, the financial aid office will help determining the availabilities of these.

The FAFSA will generate a SAR or Student Aid Report.

Use this form in conjunction with grants, scholarships and other financial awards to calculate the amount of money that will need to be borrowed to ensure payment of the educational credits. If you are planning on working while attending school, these funds can be used to offset the total repayment amounts. However, the lending institutions will use these monies to determine the loan amounts available for subsequent semesters.

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THE JOURNEY

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‘Preachers of LA’ Dispels the Myth that Preachers are Perfect The cast of “Preachers of LA“ got up close, candid and personal at their press conference and premiere event at the Sunset Tower Hotel!

exclaimed, “It’s a myth that preachers are perfect and that all preachers are after all of the church’s money. It’s a lot that has distracted the people from the house of God, the Kingdom and God. I think this is the perfect way to reintroduce the Kingdom to the world.” When asked, what they want the audience to take away from the show, Pastor Ron Gibson stated, “That we learn to love our neighbors as we love ourselves and not be so quick to judge because you really don’t know our stories until you give us an opportunity to share.”

Skateboarder Pastor Jay Heizlip, urges the audience to, “Give Preachers of LA an honest opportunity.”

Oxygen hosted the event that included a panel discussion, never-before-seen clips and a red carpet for invited guests like The Game, Lil Mama, Goo Goo and many more! Destiny Child’s member Michelle Williams hosted the conference and performed along with Deitrick Haddon backed by his riveting choir!

Bishop Noel Jones stated they made it their responsibility to keep each other in line. And with people like executive producers Dr. Holly Carter and Lemuel Plummer invested in the vision, it is sure to bring about a healthy view of preachers.

Bishop McClendon stated, “It’s very important to use medians such as this to make the Gospel relevant. If you actually look at the Gospels: Mathew, Mark, Luke and John, they actually are a reality show.”

Pastor Wayne Chaney made it very clear that the show is not

As you can imagine, when speaking to preachers, many statements can be made, but Bishop Noel Jones goal sounded loudly! At the end of the day, He is “…looking for God to be God, not God’s man. We have become so iconoclastic in our disposition towards preachers when the truth is: there is only one mediator between man and God and that is Jesus.”

Stay tuned for the premiere on Wednesday, October 9th at an evangelic crusade, if you are expecting it to be that, you 10pm ET/PT on Oxygen. (Click Image for Online Video are going to be very disappointed and overly critical. Haddon Preview) The cast is composed of L.A. based pastors Bishop Noel Jones,

Bishop Clarence McClendon, Pastor Wayne Chaney, Bishop Ron Gibson, Pastor Jay Haizlip and Pastor/Gospel singer Deitrick Haddon. The show offers viewers an inside look of these preachers’ lives beyond the pulpit.

Senior Trends

URBAN TRENDSETTERS IS EVEN BETTER ONLINE

Read it in print….Experinence it online Links from online version to

Seniors and Technology

Videos / Interviews / Advertisers / Full Events Calendar / Coupons Next, a special printer (made by HP) periodically dials out to retrieve mail using only a standard telephone line (no Internet connection needed). Finally, the formatted messages, photos and documents are automatically printed in full color.

& MORE!!!

Before getting yourself set up with e-mail, here are a few things to consider: The past 15 years have brought a revolution in communication. Long before text messaging and social networks, there was e-mail—and it continues to improve the lives of families across the country.

Many seniors have tried to learn computers and decided they weren’t worth the headache or expense. An estimated 59 percent of Americans 65 and older don’t go online at all. But to their younger family members who do use computers, not being able to send Mom a digital photo of her grandson, or not being able to send Dad a tax form he needs right away, can be a major hassle.

Fortunately, there is a way for people to receive e-mail, digital photos and documents without a computer—a convenient service that provides a digital connection between generations.

For Seniors •Be open-minded to new ways to stay connected with family. They are much easier and less expensive than those of just a few years ago, and don’t require a computer.

•Think how much easier it’ll be for kids and grandkids to write you letters and share photos using their computers and cell phones.

For Adult Kids •It’s hard to value e-mail if you’ve never used it. Consider buying a simple e-mail service for Mom or Dad and give it as a birthday, holiday or anytime gift.

Getting e-mail can be a life-enhancing experience for both receivers and senders. Sameday photos help bring extended families closer together.

Even though this type of no-computerneeded solution—known as Presto—is technologically sophisticated, it is extremely easy for people to use. E-mail senders just send their messages and photos as they would normally do from a computer or smartphone. The service then weeds out junk mail from nonapproved senders and formats the mail and attachments for delivery.

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Highlights of the 2013 Ohio NAACP Champions of Diversity Awards Luncheon ous. “Mr. Jealous is the youngest President and CEO of the association serving for five years and bringing us into the forefront of political partnerships, financial stability and expansive employment opportunities,” said Sybil EdwardMcNabb, President, Ohio Conference NAACP. We are thrilled, as he took this auspicious occasion to the next level, “continued Edwards-McNabb.

Columbus Mayor Michael B. Coleman received The 2013 Pioneer Award presented to him by UTS Publisher Sharon S. Gordon.

Shirley and son Vince Duncan view a video tribute of her husband the Late Judge Robert M. Duncan

National NAACP President Ben Jealous was the 2013 Champions of Diversity Keynote Speaker.

Coumbus, Ohio - On Wednesday, September 25, 2013 Urban Trendsetters News Magazine took park in celebrating diversity as part of the 3rd Annual Champions of Diversity Awards. This event, hosted by the Ohio Conference NAACP, was said to be a tremendous success.

Attorney Joseph L. Mas, Chair of Franklin County Children Services and The Ohio Hispanic Coalition was a recipient of a 2013 Pioneer Award presented to him by Minority Brands Account Manager Jorge Gonzales

Jealous recently announced that he will end his term as President of the National NAAACP at the end of this year. Under his leadership, the association has helped abolish the death penalty in New Mexico, Illinois, Connecticut and Maryland; rolled back discriminatory felony disenfranchisement laws in Delaware and Virginia; registered 374,555 new voters and mobilized 1.2 million citizens to the ballot box for the 2012 election; created a multi-state financial education and advocacy program; helped increase graduation standards for NCAA athletics, played a pivotal role in downsizing the penal system in Texas and Georgia; trained black churches to fight the HIV/AIDS epidemic ; and helped outlaw New York City’s stop –and-frisk racial profiling program.

The 2013 Pioneer Award recipients included City of Columbus Mayor Michael Coleman and Chair of Franklin County Children Services and The Ohio Hispanic Coalition Attorney Joseph L. Mas. The Amos H. Lynch, Sr. Legend Award was presented to the late Judge Robert M. Duncan.

2013 Champions of Diversity Awards Setting

The Champions of Diversity Awards honors diversity pioneers, legends and corporations for their outstanding efforts in Diversity Leadership, Development, Workforce, Supplier and Community Outreach. The two-day event featured a corporate Awards luncheon at the Aladdin Shrine Event & Conference Center on September 25, 2014 and a Business Expo and Career Fair at the Ohio State University Union on September 26, 2013.

The Late Judge Robert M. Duncan was honored with the Legend Award after the “Godfather: of Black Media in Central Ohio, Mr. Amos Lynch. His award was received by wife Shirley and son Vince Duncan

“The Champions of Diversity Awards was developed in recognition of Mr. Amos H. Lynch, Sr. known fondly as the “The God Father of the Black Press” in Columbus, Ohio,” said Orville Lynch, Founder of The Champions of Diversity Awards. “Amos H. Lynch, Sr. devoted his life to informing and giving back to the community and he is a true Champion of Diversity,” continued Lynch.

Co-Hosts for this year’s events were WBNS 10-TV‘s, Jerry Revish and Urban Trendsetters Publisher and CEO Sharon S. Gordon. “Urban Trendsetters has been a media sponsors since the idea of the awards luncheon was first presented to me by Mr. Lynch. The changing demographics of our nation also affect the nation’s businesses and in turn the nation’s economy. For our government and businesses to continue to be effective and motivate citizens to contribute to building these institutions, our leaders must recognize and capitalize upon the diversity of the nation. I believe that Champions of Diversity is a great opportunity to congratulate those institutions that make diversity a priority” state Sharon S. Gordon. . “The Champions of Diversity Awards Celebration provides an opportunity to recognize those Ohio organizations that have made solid efforts that have generated real measurable results in area of diversity and inclusion. Designed in the fashion of the Golden Globe Awards, the 3rd Annual

The Champions of Diversity Awards featured keynote speaker and National NAACP President Benjamin Jeal-

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Highlights of the 2013 Ohio NAACP Champions of Diversity Awards Luncheon

Steve Francis of Honda of America receives the Workforce Development Diversity Award presented by Misty Jordan, of Radio One’s Power 107.5

Walmart received the Supplier Diversity Award. Tracy Ezell of Walmart accepted the award. Pictured here with presenter Steve Francis of Honda of American

The 2014 Champion of Diversity Award Winners Supplier

Walmart

Community Outreach

Cleveland Clinic

Workforce

Honda of America

Development Leadership

The Ohio Sate University Bob Evans Dr. Valerie Lee received the Champions of Diversity award presented to The Ohio State University for Development

The Leadership Diversity Award was given to Bob Evans

Champion of Diversity Awards presented awards to several Ohio companies for their outstanding diversity. Companies recognized included the following: “On behalf of the Ohio Conference NAACP we congratulate the organizations who have been nominated for a 2013 Ohio Champions of Diversity Award and for the outstanding progress they have demonstrated through their perspective best practices in diversity and inclusion initiatives.” said Ohio Conference NAACP President Sybil Edwards-McNabb.” continued Edwards-McNabb.

Attorney Byron L. Potts and the Columbus KAPPA Foundation present Ben Jealous with a special presentation for his years of service as National President and CEO of the NAACP.

Ben Jealous with Ohio MBE News Publisher Ronda Barber, UTS Publisher Sharon S. Gordon and CEO of Spencer 4 Higher Media, Brenda D. Spencer

Ben Jealous and Ohio NAACP Chapter President Sybil EdwardsMcNabb psoe with Ohio NAACP Board Members

Good friends, Champions of Diversity Awards Founder and CEO Orville Lynch and Ben Jealous

Team COD pictured with Event Chair Brenda Spencer, CEO and Founder of Spencer 4 Higher Media and Champions Founder Orville Lynch (center).

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Health and Wellness “7 Ways to Eat Good on a Hood Budget”

by Stic of Dead Prez In the work I do in promoting holistic health and fitness through the RBG FIT CLUB, I have run into the following sentiment more than a few times: “I want to eat healthier but it’s too expensive!”. Many people are interested in ways to upgrade their diet without breaking their bank. Well, I can dig it. And since I been striving to sustain the healthy grind in my life personally since way back in the food stamp days, I think I may have a few tips to share.

inexpensive, work great in Soups. Nothing compares to that good and filling, good feeling of a hot and hearty bowl of Soup. Cheap, packed with nutrients, easy to prepare. Its the new “Soup-er” food! Lol! 4. Make A Plan and See Where Ya Values Are:. In the hood, in all honesty, We spend a gang of money on cable,

Budgets help us see where our money is really going not where we feel like its going. Budgeting is also a master ingredient to financial stability in general, so not only will it help identify funds that can be used toward more healthful food choices; its an essential tool to manage our financial responsibilities better in general.

The following are 7 Ways to Eat Good While on a Hood Budget. But bottom line always remember, we can pay now or pay later (in suffering and doctor bills etc) when it comes to our dietary discipline and choices.

1.

Choose Produce not Packages: People think eating healthy is about buying a lot of expensive boxes and packages of processed foods, but that isn’t the case at all.

The cheapest most nutrient dense food in a grocery store in the produce isle. Fresh vegetables and fresh fruits. Trying to buy costly packaged goods, potato chips and sugary juices and all kinds of over processed items, even at a health food store is when the budget starts to soar. When we feel we don’t have time to cook we often go for a lot of “quick fix” items like pizzas and pre-cut bags of French fries and stuff like that. That’s where the money adds up. But if you fill your basket with fresh greens and fruits and some basic staples like rice, noodles, beans you will not only have an optimal basket of nutritious foods … you will have saved a great deal of money of the food bill and subsequent doctor bills. Eat real foods and save real money. If you worried the fruits and veggies will spoil before you eat them, read on to number 2!

2. Cook Big and Save Some for Later: Cooking meals in large batches and freezing the leftovers for later in the week or month can save you a lot of time and money.

Usually when we make a budget we can see plenty of stuff we can do without to make room for healthier eating choices. You may say “shoot, I don’t make enough money to budget it!” LOL, but you don’t have to make a lot of money to benefit from budgeting. Budgeting helps what ever we make stretch farther and get more of what we truly value out of what we have. When we values ourselves more than our things we make healthier choices. Budget, prioritize and prosper.

5. Season your Food: Eat fruits and vegetables that are in season, that is! Otherwise you’ll be paying a much higher price. For example, if you live in the north east United States and you want some watermelon in the middle of the Winter of December, it’s going have to be shipped from where ever it is in season to your local market and you pay that extra cost. Also, eating foods that are current in their natural growing season helps strengthen your immune system for that season. Seasonal Fruits can be frozen and blended to smoothies. Frozen vegetables also can be used to make a stir fry. They’re convenient and they don’t spoil quickly like fresh fruits and veggies.

Instead of buying fast food or eating out at restaurants, or even cooking a full meal every time you get hungry, it’s way more cost effective and time saving and healthy for you to pull something out of Stic of Dead Prez and founder of http://www.rbgfitclub.com/ the freezer and warm it up than it is to wash/chop/ Check out the “Healthy is the New Gangsta T-Shirt the RGB slice/boil/bake/wait in line/wait to be served etc. website.

Pre-preparing and freezing weekly sized portions of rice or salad fixings or beans etc. will simplify your hair dos, sneakers, weed, parties expensive bottles of meal duties. Even if you have to do a little cooking you will alcohol, video games, big screen T.V.’s, rims, jewelry, strip still save money and time seven days a week. Spend an hour club tricking, trendy name brand clothes, car accessories, or so over the weekend like on a Sunday evening preparing headphones, cigarettes all kinds of overpriced things. But food for the week. Then, during the week, all you have to do when it comes to our health, we often skimp and look for the is pull something out of the freezer and heat it up. Them big cheapest food we can find.

Ziploc bags ain’t just for the D-boys! Lol But in our best interest, We have to value our health above 3. Soup Up your Options: Large vegetable soups over all these other things, and make eating healthy a priority in brown rice or whole grain noodles pack in vitamins and nu- terms of how we spend the resources we have. Makes no trients, fill you up and are easy to make and delicious. Also sense to be fronting like a rich person on the outside ,but in 6. Join a Co-op or Local Community Garden: You get Bean burritos, chili, and bean soup can be easy to prepare, reality, in poor health on the inside, right? But it’s easy for discounts on your groceries by being a member of grocery cheap and good for you. Going totally meatless a couple of any of us to make excuses without looking at at a budget, so store co-ops. times a week (or for good) also helps your budget and gives that’s where budgeting comes in handy. your palate a variety to enjoy. Frozen veggies, which are Continued on page 15

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Health and Wellness

“7 Ways to Eat Good on a Hood Budget”

In exchange for your minimal volunteer work hours per month, you get your groceries at Co-op member’s only price.

Same thing goes for community gardens. And not only that you get to learn a WHOLE lot about nutrition and health being in that kind of environment.

that McDonald’s isn’t exactly a health food restaurant either.

We can begin to take ownership and be ever vigilant in studying and learning all we can to educate ourselves on how to make healthier choices. Do your own research and take ownership for your health. To live a healthy life its not about always depending on the doctors and medications. One has There are many urban farm movements popping up all over to in essence become a lifelong student of your own holistic the place where folks are going back to the land, utilizing health so you can make wise choices for yourself and your whatever small plots there are right in the hood, to grow families. Most graduating Doctors spend very little class food. Participating with these farms are awesome ways to time studying nutrition when getting their degrees. So they educate ourselves on growing food. Also, there are usually may have a lot of knowledge on surgery and medicine but harvest markets where the food is sold for really affordable few mainstream minded doctors are trained in Nutrition. prices and you can get first dibs by being a community memThey are trained to diagnose symptoms and prescribe mediber. cation, for the most part. However, a holistic nutritionist (as can save our money and our internal organs by saying no to opposed to even a conventional nutritionist) is trained to help Places like DTown Farms and Freedom Freedom in Detroit the liquid sugar caffiene crack juice aka sodas and artificial us understand the ways in which our food choices can help and Truly Living Well Farms and Habesha Gardens in Atenergy drinks and just sip on nature’s good old original us heal and keep us healthy without the use of medicines and lanta are great examples of gardens in the hood that you can elixir -H20! oh…Bottle water getting too expensive? Get a surgeries. google and “dig” into! If you have even the smallest plot of basic filter for your tap, some for as low as $20 bucks and As mentioned, its important to plan ahead and have a weekly land in your yard growing your own food from heirloom like Kendrick Lamar’s song says “pour up, drank!” goal and vision on the meals and needs your family has so seeds (non-gmo varieties) is also another way to save on the that we are making less impulsive decision when hunger grocery bills while mastering a very useful and fun survival In summary, the main thing to remember for eating good on strikes and more pre-planned long term health affirming skill. a hood budget is that it is doable! People often say things are choices based on wise consideration and preparation before not possible that they haven’t truly dedicated themselves to hand. When we cook in bulk for the week it’s one of the My wife Afya, has been a great source of inspiration in this figuring out. Many of us say it’s too expensive to eat healthy biggest helpers in saving money and eating less fast food and area in our household. You can Follow her instagram but we spend and waste a lot of money that could have been junk food. With realistic budgeting we can see what we real(@AfyaIbomu) blog to see our latest harvests. And last but spent in a wiser manner. ly have to work with and choose consciously to value our certainly not least…. health over things. Each season nature gives us plenty of The reason that many of us think health food is expensive is fresh foods to nourish us in harmony with our environment 7. Drink more water. Many times we think we are hungry, because we are not clear on what health food is. Health food and these foods are plentiful in there natural seasons so they it may be actually a sign of thirst. is not going to Whole Foods and stocking your pantry with are less expensive. fancy processed boxes and packages of this and that. Health The fact that it is recommended by holistic healers and medi- food is simple and is the least expensive most nutrient dense And lastly, but not least, we need to realize that our taste cal experts alike that we drink half our body weight in ounc- food in the grocery store, basically fruits and vegetables, buds are conditioned and can be re-conditioned. When we es of water each day, it’s safe to say many of us are chronibeans and simple whole grains. Those are affordable staple only eat for taste we become slaves to taste alone. And as we cally dehydrated and as Rocko’s song lyric says “we don’t foods and even on a food stamp budget (I know from experi- learn from seeing far to many of our relatives sick and misereven know it”. When we are drinking enough water it curbs ence) have been scientifically applauded for their health ben- able and overweight and diseased, eating for taste without our appetite so we don’t over eat. efits. regard to health leads to self destruction. We can eat healthy on a hood budget. We deserve the best and we can start livDrinking water also says us money on all the sugary drinks It’s important that we not be intimidated by all the health ing like we understand our value by choosing to adopt on the market that are often what we choose to wet our whis- information nor swayed by all the different opposing views healthier habits. When the hood is strong, we are truly untles due to the drug effect of the high sugar, high fructose on what health is. A lot of it is simple common sense, if you stoppable. Salute! corn syrup content of most beverages sold in the hood. We will. We know a bag of chips isn’t a health food. We know

Young CEO’s Challenge Community to Get Fit with 90 Day Challenge

IT WORKS Global a health and wellness company whose sizzle product “The Ultimate Body Applicator or “That Crazy Wrap Thing” exploded this summer throughout the country.

One reason for the “BOOM” in Ohio was due to new Diamond Executive It Works Distributors Mykayla Bryant and Ciara Banks. The two young entrepreneurs made an explosive impact launching their business in January and recruiting over 300 distributors and thousands of customers this past summer.

Now this dynamic duo is challenging the community to Be Fit & Trendy with their NEW YOU 90 DAY CHALLENGE. During the 90 days participants will embark on a journey towards a healthier and fit lifestyle. As a member of "Team New You" participants will learn how to eat healthy on a budget, detoxification practices, become more creative with their workout regimen as well as discover how It Works products can be incorporated into ANY lifestyle to produce long lasting results and over all better health. "Team New You" will provide a fun, competitive, and motivational atmosphere for individuals to come together and empower one another to finally reach their health and wellness goals!

Mykayla Bryant and Ciara Banks, CEO’s of Live Love Wrap and Independent IT Works Global Distributors encourage the community with a 90 Day Wellness Challenge

For those up for the challenge, join Urban Trendsetters publisher Sharon S. Gordon and the Dynamic Duo us for a fun-packed day as we come together to begin the 90 day countdown to a NEW YOU! Participants must attend the New You 90 Day Challenge Launch Party on October 12, 2013 between the hours of 11am-3pm to enter the 90 day challenge and become eligible for the monetary prizes for the winners of the challenge. For more information and to register log onto https://teamnewyou.eventbrite.com or call Ciara Banks: (614) 679-4168 livingthelifeevents@gmail.com or Mykayla Bryant: (937) 532-8295. wellness2wealthy@gmail.com

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Trendy Palette

Good & Healthy on a Budget Chicken with Lemon and Olives

Chicken Curry

Yield: 4 servings (serving size: 1 leg quarter and 2 tablespoons sauce) Cost Per Serving:$2.39

Yield: 4 servings (serving size: 3/4 cup chicken mixture and 3/4 cup rice) Cost Per Serving: $2.39

Ingredients 1/4 cup fresh orange juice 1/4 cup fresh lemon juice 3 tablespoons olive oil 2 tablespoons honey 3/4 teaspoon ground cumin 6 garlic cloves, coarsely chopped 4 chicken leg quarters, skinned 1/2 teaspoon salt 1/2 teaspoon black pepper 16 pimiento-stuffed green olives, halved 1 lemon, thinly sliced 1/4 cup fresh flat-leaf parsley leaves

Ingredients

Photo: Becky Luigart-Stayner; Styling: Jan Gautro

1 tablespoon canola oil 3 (6-ounce) skinless, boneless chicken breast halves, into 1-inch pieces teaspoon salt 2 cups green bell pepper strips (about 1 large) 2 tablespoons fresh lime juice 2 tablespoons less-sodium soy sauce 2 tablespoons red curry paste 1 teaspoon sugar 1 (14-ounce) can light coconut milk 3 cups hot cooked long-grain rice Lime wedges (optional)

Preparation 1. Preheat oven to 400°

Preparation

2. Combine first 7 ingredients; marinate at room temperature 30 minutes.

1.

3. Pour marinade into a 13 x 9-inch baking dish. Heat a large skillet over medium-high heat. Add chicken; cook 3 minutes on each side or until browned. Arrange chicken in dish; sprinkle with salt and pepper. Top with olives and lemon slices. Bake at 400° for 40 minutes or until a thermometer registers 165°.

4. Remove chicken from dish; keep warm. Strain sauce over a saucepan, reserving solids.

Bring sauce to a boil; cook 3 minutes or until slightly thick. Stir in olives and garlic; serve with chicken and lemons. Top with parsley. - Sara Schneider— Cooking Light

17

cut 1/2

Photo: Becky Luigart-Stayner; Styling: Jan Gautro

Heat a large nonstick skillet over medium-high heat. Add oil to pan; swirl to coat.

Sprinkle chicken evenly with salt. Add chicken to pan; cook 6 minutes or until browned, turning once. Add bell pepper to pan; sauté 4 minutes, stirring occasionally.

Remove chicken mixture from pan. Combine juice, soy sauce, curry paste, and sugar in a small bowl, stirring with a whisk. Add juice mixture and coconut milk to pan; bring to a boil. Cook 12 minutes or until slightly thick. Return chicken mixture to pan; cook 2 minutes or until thoroughly heated. Serve over rice. Garnish with lime wedges, if desired. Julianna Grimes—Cooking Light

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ARTS AND ENTERTAINMENT

23rd Annual NAACP Theatre Awards Announces Nominations The critically-acclaimed "Camp Logan" rounds out the local category with six nominations recognizing the producing team of Ben Guillory, Academy Award nominee Viola Davis, Julius Tennon, Juvee Productions, Vanessa Paul, Alex Morris and Sparkling Entertainment.

Beverly Hills, CA (October 2, 2013) -- The Locking in second place with six nominations, NAACP Beverly Hills/Hollywood Branch's Thea- Henry Miller leads an all-star cast in the provocatre Viewing Committee announces nominations for the 23rd Annual NAACP Theatre Awards. The awards include 32 categories, which encompass local and equity nominations. This year's awards show will be held on Monday, November 11, 2013, at 6:00 P.M. at the historical Saban Theatre in Beverly Hills, California, formerly known as the Fox Wilshire Theatre.

This year's Equity Theatre nominations include an array of phenomenal productions including "Memphis", securing seven nominations counting

The Theatre Viewing Committee considers all candidates who submit their production from January

Scenes from "In the Red & Brown Water"

Scenes from Memphis the Musical

Christopher Ashley in the category of "Best Director of a Musical - Equity".

Rocky Carroll in "Fraternity" nominated as “Best Leading Male”

2012 through December 2012 for possible nomination. All productions must have a five consecutive week production run in Southern California (San Scenes from Intimate Apparel Diego to Bakersfield included) to be considered. tive "Fraternity" whose cast includes Rocky Carroll Productions who meet all eligibility requirements and Roger Robinson both nominated in the catego- before the deadline are considered eligible for a ry of "Best Lead2013 NAACP Theatre Award. ing Male - Equity" and Robert For more information on the Gossett and Mel NAACP Theatre Awards, and Winkler both full list of nominations please nominated in the visit category of "Best www.naacptheatreawards.com Supporting Male or call the office at (323) 464Equity". "Intimate 7616.

Apparel" and "The About The NAACP Theatre Scottsboro Boys" Awards: tie for third place The NAACP Theatre Awards in the Equity cateis presented by the Beverly gory both with Scenes from musical “The Scottsboro Boys” Hills/Hollywood NAACP five nominations.

Branch. Ron Hasson is Branch For "Intimate Apparel" Tony-award nominee Shel- President and Tia Boyd is the Executive Producer don Epps is nominated in the category of Best Di- for the NAACP Theatre Awards Show. rector-Equity and for "The Scottsboro Boys" Susan The prestigious star-studded gala is produced for Stroman receives a nomination in the category of Best Director of a Musical-Equity. In the category the purpose of honoring thespians among the best in the field of entertainment. The branch also celeof Local Theatre nominations "Anna Lucasta" by brates a four-day theatre festival, which provides a Best Playwright-Local nominee Phillip Yordan, takes the lead with 11 nominations including Ash- platform for thespians to express their craft and lee Olivia as Best Lead Female-Local. "In the Red share their contributions with an audience of their peers, the community and other individuals who & Brown Water" receives eight nominations including a Best Director-Local to Shirley Jo Finney celebrate live theatre in Los Angeles. and Best Supporting Female-Local to Iona Morris.

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URBAN TRENDSETTERS CALENDAR OF EVENTS OCTOBER 1-15TH……..WHERE YA GOING??????

Help Us Grow Our Calendar Post Your Events online www.urbantrendsetters.com or Email Us at utsevents@gmail.com

LIVE MUSIC

Event: Quick Book Workshop Description: Join us at the Women's Business Center on Tuesday, October 15th from 12:00 - 1:00 P.M. to learn how to set up and use QuickBooks for your business accounting needs! You'll learn about the types of information you need to track in your business, and you'll see how to enter that information and track it in QuickBooks.

Dates: Tuesday, October 15, 2013 Hours: .12:00PM—1:00PM Fee: This event is free to all ECDI and WBC members and $25 for nonmembers Registration: Please register in advance here, or call the Women's Business Center at 614-732-0981 for more details.

Event: Understanding Credit Reports and Credit Scores Description: This class is designed to create a basic understanding of credit scores and how we can help you improve your individual score. Through this class you will learn: What is a credit score How does credit information get reported How can you access your individual report How to dispute information on your report The importance of your credit score how knowledge of your credit report will help prevent ID theft Dates: October, 12:00PM-1:00PM Hours: 12:00PM—1:00pm Fee: This event is free to all ECDI and WBC members and $25 for nonmembers Registration: Please register in advance here or call 614-732-0981 for more details. .

Address: The Women’s Business Center 1655 Old Leonard Avenue, Columbus, Ohio 43211

SPORTS

Farewell to Boxing Great Ken Norton

Boxing Legend Ken Norton passes

three fights in which they faced each other.

Of their trilogy, Norton and Ali split the first two bouts and in the rubber match that took place in Yankee Stadium, the judges awarded Muhammad the controversial — and many years later, still disputed — victory.

The famous boxing theory that “styles make fights” proved valid in the Norton vs. Ali three-part series. It was Norton’s unconventional, crab-crouching stance and swarming aggression that kept Ali in “hot water” in all three fights.

The unorthodox cross-armed defensive style that Norton executed made it very difficult for Ali to target, penetrate, and land anything effective. In fact, during their first fight in 1973, Norton earned the nickname “The Jaw Breaker” by fracturing Ali’s in the second round. Just as all of his fights with Ali went the distance, Norton penned the quote which The above quote was humbly stated, unchar- personified and summarized their battles, acteristically by the always-boastful Ali. how he approached everything, and which That confession seemed quite ironic coming we could all apply: “Whatever you do in life, from a man who proclaimed himself as “The always go the distance.”

Greatest,” but Ali once made that admission in a candid interview with Mark Cronin in Norton compiled an impressive lifetime recOctober of 1976. The “Kenny” that Ali is ord of 42 wins with 33 knock outs, only sevrespectfully referring to is former heavyen losses and one draw. weight champion Ken Norton.

Norton gave Ali a combined 39 rounds of Continued on page 22 “too close for comfort” competition in the “Kenny’s style is too difficult for me. I can’t beat him, and I sure don’t want to fight him again. I honestly thought he beat me in Yankee Stadium, but the judges gave it to me, and I’m grateful to them.” — Muhammad Ali

Urban Meyer starts his bye week at Presidents Cup COLUMBUS, Ohio (AP) — What's brewing with the 2013 Ohio State Buckeyes …

After a long two weeks of preparing and playing against two ranked opponents in high-profile Saturday night games, Ohio State gets a rest. Or, at

to watch the Presidents Cup singles matches get started.

He stood behind the first tee, which is surrounded on three sides by bleachers, and greeted players, captains and golfers. He posed for pictures with iconic Buckeye Jack Nicklaus, the

football.

unofficial tournament host. The fans along the tee chanted, "O-H, I-O."

The Buckeyes have a bye week, meaning they can tune up and get

championships!" But he just grinned.

least, what passes for one in college

ready for back-to-back home games on Oct. 19 against Iowa and Oct. 26 against Penn State. They'll work on mistakes — you can picture Braxton Miller walking around the next two weeks with a football tucked in his arms — mend their bruises and bumps and get ready for the home stretch.

They teased Meyer by yelling, "Raise your hand if you've won two national

There was even an Alabama fan who tried to get Meyer's attention for a chat, but the Buckeyes coach wasn't having any of it.

Meyer, who lives off the seventh fairway at Muirfield Village, watched golf, smiled a lot and played the gracious guest.

Coach Urban Meyer got a start on the off week by arriving early at Muirfield Village Golf Club on Sunday morning

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TRAVEL TRENDS

How To Plan The Perfect Vacation Myrtle Beach, South Carolina, Offers Experiences for Variety

By Delois Wright UTS Travel Editor When your idea of a perfect vacation doesn’t match your travel companion’s, how do you meet the expectations of many while maintaining affordability?

One way to solve this dilemma is to select a destination that offers enough variety to please a crowd. The Myrtle Beach area of South Carolina, for example, has 60 miles of pristine coastline that boast attractions, entertainment and dining options as diverse as the 15 million who visit each year. Celebrating its 75th anniversary in 2013, Myrtle Beach has grown into one of the world’s most popular and beloved destinations because it offers so many vacation options, including: Relax and Reconnect. The main attraction— the ocean—is front and center in Myrtle Beach and it’s the perfect spot to spend a lazy beach day or fun-filled sand and surf adventure. Looking for more? Relaxation can also be found on the water aboard a riverboat or at one of the area’s many serene spas.

The Greens. Golfers will feel right at home in Myrtle Beach among more than 100 unique,

challenging and picturesque courses, including beautiful oceanfront holes and courses built by world-renowned architects. But if spending green is more your thing, Myrtle Beach also offers retail options to tempt every imaginable budget, taste and style, from boutiques to factory outlets.

A Rich Carolina Coast. Once the largest producer of rice in the world, Myrtle Beach is rich with history. Vacationers can look into the past at area plantations, historic gardens and charming towns. If the sea’s treasures are what you came for, rest assured that Myrtle Beach is home to some of the best ocean fare—and many more culinary delights—on the East Coast.

Thrills and Spills. The Grand Strand provides a ticket to fun for everyone in the family, whether it’s speeding down a roller coaster, catching wind on a NASCAR racetrack or making a splash at a water park. Adventure also waits within the area’s natural beauty, including paddleboard tours along the marsh and bird-watching at local state parks.

For more information on the Myrtle Beach area, go to www.visitmyrtlebeach.com .

Smart Digital Travel (NAPS)—The next time you take a trip, re- them. They’re accessible from any device you member to take your digital luggage—a se- own

or

by

using

your

password

at

cure place for essential travel documents such mybitcasa.com. as travel itineraries, work documents and any of your favorite music, movies or videos.

Find Everything

Stay Entertained On The Go Long flight or drive? Save as “favorite” movies, music or videos you want to watch on the

You can have instant access to everything plane and they’ll be available off-line. you have stored without ever having to worry

Share the Fun as it Happens

about capacity. Just click and drag those With Send To Friend links, friends and famiplane tickets, hotel confirmations, immuniza- ly can enjoy your pictures and videos as you tion records or car rental agreements into take them—no costly international data fees your Infinite Drive, where it’s all encrypted if you’re traveling abroad and no need to and safe. When you’re at the ticketing coun- download anything because everything can be ter, pull them up instantly on your phone or streamed in full HD using a simple Web link.

Your physical luggage may limit what you

tablet.

Save Everything

can haul but digital luggage knows no limits.

If you lose a device on the road or even over the side of a boat, that doesn’t mean you have to lose stored files. Bitcasa automatically backs up all photos and videos as you take

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CLASSIFIEDS

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Some features include central A/C, W/D, kitchen appliances, and more. Call for more information and to schedule a personal tour at Britton Woods. Call Britton Woods at 877-9996558 to make an appointment to tour our community.

JOBS

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Musician Wanted Are you an experiened musician looking to suppliment your income? Do you have reliable transportation?

GnG Musical Instruction is looking for additional private music instructors. All instruments are needed with a growing demand to piano. If interested email resume to: Pam-

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CUSTOMER SERVICE

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Lockdown Continued from page 55 est sentences, the life without parole sentences have become more the norm in sentencing today than in the past because they serve a handy purpose. They are a perfect foil to the death penalty. There are endless levels of state and federal reviews, appeals, and often unfavorable public attention drawn to a death sentence. The cases are time consuming, and costly and they are paid for with the taxpayer’s dime. A life sentence without parole skirts the rigor and drawn out legal requirements of death penalty appeals and review. At the same time, life without parole sentences still sates the public’s demand for a harsh punishment for crimes. State

courts have been willing even eager participants In handing out more and more life sentences without parole since these sentences are not held to the same scrupulous standards of review that a death penalty sentence is, and they are not subject to review as death penalty cases are.

There’s little doubt as Holder and others have noted that the U.S. is wildly out of step with all Western nations in how it sentences its offenders, and more particularly who those offenders are likely to be namely, the poorest, and minorities.

Few have any reservation that those who wantonly kill,

maim, torture, and rape should be put away for the longest stretches and that this serves society’s interests and security. But for someone whose crime is peddling marijuana or for theft or identity fraud as one defendant in Georgia was guilty of and sentenced to 150 years hardly serves that interest. This is punishment pure and simple that’s far beyond cruel and unusual.

Ken Norton Continued from page 19 He also fought former champs George Foreman and Larry Holmes as well as top contender Earnie Shavers during his career, to all of whom Norton didn’t pose as much difficulty as he did Ali. Ken was named Fighter of the Year in 1977 and inducted into the World Boxing Hall of Fame in 1989.

Outside the ring, Norton did well in Hollywood by landing guest starring slots on many popular ’80′s TV shows, such as The A-Team and Knight Rider. Keeping in line with his career as a prizefighter, Norton was first offered the role of Apollo Creed in the blockbuster feature Rocky, but had to pull out before production began. Due to his muscular phyA gifted athlete who also excelled in track and field, Norton sique, Norton, whom many also referred to as “The Black earned a football scholarship to Northeast Missouri State Hercules” was cast in his most notable acting role, as a ManUniversity. He joined the United States Marine Corps in dinka slave-turned warrior in the 1975 cult-classic, Mandingo 1963, where he first started boxing. After capturing three All- and its sequel, Drum.

Marine heavyweight titles, Norton picked-up his first moniker, “The Fighting Marine.”

Norton competed in one of the most competitive eras of box-

ing and found much success, while pushing arguably one of the best heavyweights ever, Muhammad Ali, to the limit.

Former heavyweight champ Mike Tyson said via Twitter in his honor, “Ken Norton was always nice to me even when I was just an amateur. He always treated me like I was somebody; a remarkable man.”

The legacy that he leaves will continue to fight on. Rest in peace, Ken Norton! Thank you for all of the unforgettable moments and your impact on the sport.

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CAREER & DIVERSITY Boeing Ranks No.1 In NSBE Annual Employer Preference Survey Alexandria, VA -- For the second consecutive year, The Boeing Company tops the National Society of Black Engineers' Annual Employer Preference ("NSBE 50") Survey. As in previous years, collegiate members of NSBE reported the organizations where they would most like to work, and the information is compiled in the 2013 NSBE 50.

Although the NSBE 50 has been relatively stable since 2012, there were some notable changes this year. The Boeing Company maintained the No.1 spot, while Google pulled ahead of Apple to claim No. 2. The top 10 remained relatively unchanged: NASA moved up to 5, while GE fell from fifth to seventh place.

diverse, inclusive workforce and fortifying our stature as a global leader in technology and innovation," said John Tracy, Boeing chief technology officer and senior vice president of Engineering, Operations & Technology.

Mack added: "Google dethroning Apple is not a surprise, as we see changes in the consumer marketplace. And we now see that Google has enhanced its partnership with NSBE by joining our Board of Corporate Affiliates and hosting special events within our engineering community."

Continuing the trend from 2012, government and military employers increased in popularity with engineering students. The U.S. Navy rose more than 15 spots, from 46 in "Boeing is honored to be named the top employer by NSBE 2012 to 29 this year, while the National Institutes of Health members, and we see the recognition as a testament to the made an appearance in the NSBE 50 at No. 49, up from No. outstanding work our collective  team has done to engage 76 in 2012. with the organization," said Jim Wigfall, Boeing's Shared Services Group business support vice president and the For the first time, NSBE also asked its Professional memNSBE executive sponsor for Boeing. "Having both the stubers where they would most like to work, and the results of dent and professional NSBE members identify Boeing as the that survey were slightly different from the collegiate surcompany they aspire to work for shows how our company vey results. As expected, NSBE members' opinions about continues to inspire generations of engineers who see Boeing employers change as they enter the world of full-time work as a great place to work, and want to help shape the present and learn more about workplaces from their friends and and future of aerospace." coworkers.

The findings of the NSBE 50 have the potential to point "Boeing reigns supreme because of their very aggressive employers to new recruiting and marketing directions. For a tactics of recruiting," said Carl B. Mack, executive director of full listing as well as rankings by gender and region, please NSBE. "Boeing is changing the game because they bring an visit www.nsbe.org/nsbe50, or get a copy of the Fall issue army to recruit and they offer jobs on the spot at the NSBE of NSBE Magazine at www.nsbe.org.

Annual Convention, which is held each year in March."

Methodology "When people with diverse backgrounds and problemDuring the registration process, NSBE members are asked solving approaches work together to tackle our technical to identify their top three prospective employers. Organizachallenges, we know we'll get the best possible solutions. tions listed as first choice are awarded three points, second That's why we at Boeing see a strong link between having a

choice organizations are awarded two points, and third choices are awarded one point. The points for each employer are tallied and ranked accordingly. The 50 organizations with the most points are included in the NSBE 50. NSBE 50 rankings were received from approximately 4,600 NSBE collegiate engineering members and more than 1,500 NSBE Professional members.

NSBE 50

26 The Dow Chemical Company 1 The Boeing Company 27 Northrop Grumman Corporation 2 Google 28 Nike 3 Apple 4 Exxon Mobil Corpora- 29 United States Navy (+) tion 30 Caterpillar, Inc. 5 NASA 6 Chevron Corporation 31 United States Army 32 Baker Hughes Incor7 GE 8 Microsoft Corporation porated 33 EA Games 9 Lockheed Martin 34 Raytheon Company Corporation 35 Air Force Research 10 BP Laboratory 11 Intel Corporation 36 Toyota 12 Shell 37 Accenture 13 BMW 38 Mercedes-Benz (+) 14 IBM Corporation 39 Federal Bureau of 15 Procter & Gamble Investigation 16 Disney 40 3M (-) 17 General Motors 41 Siemens (-) 18 U.S. Department of 42 Dell Inc. Defense 43 Ford Motor Compa19 Central Intelligence ny Agency 44 Bechtel Corporation 20 Cisco Systems, Inc. 45 The Coca Cola Com21 Johnson & Johnson pany (+) 22 Sony 46 CH2M Hill 23 Schlumberger 47 ConocoPhillips 24 AT&T 25 Turner Construction Company 48 United Technologies Company

Corporation 49 National Institutes of Health (+) 50 Boston Scientific Corporation Boldface names: New in the NSBE 50.

Italicized names: moved at least 10 places (+=up; _ =Down)

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Remember Urban Trendsetters For Your Holiday Marketing Strategy IS YOUR BUSINESS THE HOLIDAY’S? URBAN TRENDSETTERS AT—A—GLANCE October

November

December

Celebrate Diversity

Be Grateful

Celebrate the Holiday

First Half Women of Diversity & Breast Cancer Awareness Month

First Half Giving Thanks All About Family our special family edition

First Half Big Business Holiday Black Business Holiday Tour

Second Half Men of Diversity The Election Guide Special on Outreach

UTS Annual Holiday Shopper’s Guide

Second Half Networking for the New Year

Visit Urban Trendsetters Online at www.urbantrendsetters.com to download our 4th Quarter Media Guide for submission deadlines and rates.

Contact Us 614-526-UTS1 (8871)

Launching January 2014

Submission Deadline November 22, 2013

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