UofSC Student Media Avertising Guide 16-17

UNIVERSITY OF SOUTH CAROLINA

STUDENT MEDIA 20162017

ADVERTISING GUIDE

THE DAILY GAMECOCK | GARNET & BLACK | SGTV | WUSC 1

THIS IS STUDENT MEDIA Student Media at the University of South Carolina houses four studentrun media outlets on campus: The Daily Gamecock, Garnet & Black, SGTV and WUSC-FM. Each offer students real-world experience in print, digital, broadcast, advertising and graphic design, as well as providing you the perfect platform to speak to our student body.

CONTACT US:

All students, regardless of year or major, are invited to join one, or all four, of the media groups. Each student’s time in the newsroom, behind the mic, or designing builds the experience and skill set needed for internships and jobs after graduation.

Classifieds: saclassi@mailbox.sc.edu

Web: www.sa.sc.edu/studentmedia Creative: smcreativeservices@sc.edu Advertising Office: smadsales@sc.edu Main Office: 803.777.3888 Advertising: 803.777.3018 Newsroom: 803.777.7726 Fax: 803.777.6482

Sarah Scarborough

Degan Cheek

Edgar Santana

Kristine Capps

Director of Student Media E: sarahs@mailbox.sc.edu P: 803.777.5064 Creative Director E: santanae@mailbox.sc.edu P: 803.777.5094

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Production Manager E: cheekk@mailbox.sc.edu P: 803.777.2833 Business Manager E: kristine@mailbox.sc.edu P: 803.777.7866

Student Media 1400 Greene Street Russell House 343 Columbia, SC 29208

AWARDS & STATS

The Daily Gamecock, Garnet & Black, WUSC-FM and SGTV are your gateway to reaching the Carolina community. We have a huge following both on campus and online. Our students, faculty and staff trust us for reliable and topical news.

33,724 40,000+ Followers on Twitter @thegamecock

ENROLLED STUDENTS

25,237 UNDERGRADUATE STUDENTS

55% Female Students 45% Male Students

7,100+

Out-of-State

In-State

Likes on Facebook

#18

st Place College Media Business & Advertising Managers Designer of the Year

Best College Newspaper 2015

South Carolina Press Association 2015 & 2016 Newspaper’s Use of Social Media & Website

Princeton Review South Carolina Press Association’s

Collegiate Journalist of the Year 2014, 2015

College Media Business & Advertising Managers 2015 & 2016 Best Orientation Publication

5

th Place College Media Business & Advertising Managers Media Group of the Year DISTRIBUTION LOCATIONS

100

On Campus

30

Off Campus 3

Established in 1908, The Daily Gamecock is the editorially independent student newspaper at the University of South Carolina. The print version is published Monday and Thursday during the fall and spring semesters and eight times during the summer.

SIZES & PRICING

The Daily Gamecock

B = Business Rate UD = University or Nonprofit SO = Student Organization

@thegamecock

Column Sizes

Full

Half

1 = 1.528” 2 = 3.221” 3 = 4.917”

@dailygamecock 4 = 6.612” 5 = 8.306” 6 = 10”

Half Vert.

Quarter

Eighth

Sixteenth

B: $1080

B: $540

B: $540

B: $270

B: $135

B: $54

UD: $960

UD: $480

UD: $480

UD: $240

UD: $120

UD: $48

SO: $840

SO: $420

SO: $420

SO: $210

SO: $105

SO: $42

10”x 20.72”

10”x 10.278”

4.917” x 20.72”

4.917” x 10.278”

4.917”x 5”

4.917”x 2”

Add $240 for color

Add $180 for color

Add $180 for color

Add $120 for color

Add $60 for color

Add $24 for color

1 x Open

5x 20%

10x 30%

20x 40%

50x 50%

Full Page B $1080 $864 $756 $648 $540

UD $960 $768 $672 $576 $480

SO $840 $672 $588 $504 $420 Half Page

B $540 UD $480 SO $420

$432 $384 $336

$378 $336 $294

$324 $288 $252

$270 $240 $210

Quarter Page B $270 $216 $189 $162 $135

UD $240 $192 $168 $144 $120

SO $210 $168 $147 $126 $105 Eighth Page

B $135 UD $120 SO $105

$108 $96 $84

$94.50 $84 $73.50

$81 $72 $63

$67.50 $60 $52.50

Sixteenth Page B $54

UD $48

SO $42

$43.20 $37.80 $32.40 $27 $38.40 $33.60 $28.80 $24 $33.60 $29.40 $25.20 $21

Business Card

$28.80 $25.60 $22.40

B $36 UD $32 SO $28

$25.20 $22.40 $19.60

$21.60 $19.20 $16.80

$18 $16 $14

DEADLINE SCHEDULE To run ad on: Reserve space by: Approve artwork by: Monday......................................................... Wednesday, 5 p.m......................Friday, 11 a.m.

Thursday....................................................... Monday, 5 p.m..............................Wednesday, 11 a.m.

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SPECIAL PUBLICATIONS Semester Spotlight

Welcome Back Fall • •

•

• • •

First issue of fall semester.

Reaches students, families, faculty and staff.

Distributed to all residence halls, campus distribution spots, off-campus businesses and hotels.

8,000 copies printed.

6-day shelf life.

Publishes August 12, 2016.

Deadline August 5, 2016.

•

• • •

Best of Carolina

• This publication showcases the winners of the Best of Carolina student-voting poll.

• 6,000 copies printed.

• Glossy cover.

• Distributed on campus with heavy distribution to the Visitor’s Center and off-campus businesses.

• Long shelf life: distributed through the summer to reach incoming freshmen and their families during orientation.

• Publishes February 16, 2017.

Deadline February 2, 2017.

Football Preview • • • •

Preview of upcoming football season.

6,000 copies printed.

4-day shelf life.

Publishes September 1, 2016.

Deadline August 25, 2016.

Parents Weekend •

•

• • •

Recap of notable events of the fall semester.

Last print issue of the fall semester.

6,000 copies printed.

Publishes December 1, 2016.

Deadline November 21, 2016.

Comprehensive guide to planned activities for the weekend, things to do in the area and more for the 10,000 visiting family members to Columbia for Parents Weekend.

Reaches students, families, faculty and staff.

6,000 copies printed.

4-day shelf life.

Publishes September 15, 2016.

Deadline September 8, 2016.

Year In Review •

•

• •

Recap of notable events of the past year.

Last print issue of the spring semester.

6,000 copies printed.

Publishes April 24, 2017.

Deadline April 17, 2017.

Carolina Insider

• This award winning publication serves as a guide to Carolina and the surrounding community.

• Reaches incoming freshmen, transfer students, families and visitors.

• 8,000 copies printed.

• Glossy cover.

• Distributed during summer orientation and through early fall.

• Publishes June 2017.

Deadline May 2017.

Housing Guide • • • •

•

Guide to area housing options.

8,000 copies printed.

Glossy cover.

Distributed in fall and spring semesters to high traffic on-campus locations.

Publishes TBD. Deadline TBD.

$500

$275

$275

$150

$75

10” x 9.75”

10” x 4.792”

4.917” x 9.75”

4.917” x 4.792”

4.917” x 2”

Add $200 for color

Add $100 for color

Add $100 for color

Add $50 for color

Add $25 for color

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PREMIUM PLACEMENT

Front Page Advertising Place your ad on our front page! We are now offering premium placement at the bottom of our front page.

This 10 inch by 2 inch full color ad is $450. Sold on a first come, first served basis.

Classified Advertising The Daily Gamecock offers classified advertising both in the print and online versions of the daily newspaper and gives great exposure to a key demographic in the Midlands. Visit dailygamecock.com/classifieds to create your account and place your ad.

Puzzles The sudoku and crossword puzzles are very popular features in The Daily Gamecock. Advertisers can take advantage of this captive audience by placing ads within the puzzle areas. Sold on a first-come, first-served basis; puzzle ads can be purchased for $50 apiece, or $40 apiece for a block of 10 or more per semester.

Preprinted Inserts Please call 803.777.5064 for information on requirements and rates for inserts.

Deal of the Week Our Deal of the Week package gives you a full week of exposure across all of our platforms. For $350 your deal will run in each print issue of The Daily Gamecock, on our mobile app, website and will be sent out via Twitter and Facebook three times. You can’t BEAT that exposure! Discounts available for multiple weeks.

Not applicable for bulk discount rate.

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E-NEWSLETTER Reach our growing audience through our daily email newsletter!

The Daily Gamecock newsletter is emailed to more than 2,000 USC students, parents, alumni, faculty and staff. Our open rate is currently at 42%, which is well above the industry average of 16%.

560 x 100 pixels

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Rates: Monday–Friday 1. Top banner................................................ $150 2. Middle banner.......................................... $100 3. Bottom banner........................................... $50

SPONSORED TWEETS Maximize your advertising campaign with sponsored tweets from @tdgdeals. The student market is a mobile market, and Twitter is the best way to effectively reach your targets!

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Open Rate.................... $50/tweet 3 Tweets.......... $150 ($50/tweet) 5 Tweets......... $200 ($40/tweet) 10 Tweets........ $350 ($35/tweet) 20 Tweets...... $600 ($30/tweet) • All tweets will go out from @tdgdeals (1,570 followers) and be retweeted by @thegamecock (40,000+ followers)

1

• Only 3 sponsored tweets per day: 1 per time slot 8 a.m.-1 p.m., 1-6 p.m., and 6-11 p.m.

• Tweets must begin with PAID AD and end with #TDGads • Sponsored tweets can only be purchased in conjunction with a print or online schedule

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DAILYGAMECOCK.COM

1

2

4

3

1

The Daily Gamecock’s online edition serves students, parents, alumni and thousands more with content from the day’s paper as well as supplemental photo slideshows, videos and exclusive online features and news content. The site is updated as news breaks and features unfold throughout the day. Both The Daily Gamecock’s Twitter and Facebook 47,000+ followers are directed to the site.

Website Statistics

Sizes & Pricing

August 1, 2014 - May 1, 2015

1. Leaderboard $250/week

728 x 90 pixels

185,847 users

2. Medium Rectangle $200/week

300 x 250 pixels

3. Vertical Rectangle $200/week

300 x 600 pixels

943,000 page views

340,607 sessions

53% 8

of website visits were on a mobile device

4. Mobile Website Ad

$100/week

320 x 50 pixels

DAILY GAMECOCK MOBILE APP The Daily Gamecock mobile app is a great way to connect with Gamecocks on the go. Place a link to your business on the home screen for Carolina news and reach thousands of our mobile users. Link directly to your website or mobile app to reach our rapidly growing audience. Check with your account representative for up-to-date user stats.

20,000+ downloads of The Daily Gamecock app

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1&2

Sizes & Pricing

1. Tile Placement $125/week

Art size:

Purchase a tile that will live on the home screen of The Daily Gamecock app.

Every time a user opens the app, your logo will be there! Once a user taps your tile, they will be sent to your website. Limited space available. Design restrictions apply.

1272 x 404 pixels

with link for desired click-through

2. Click-To-Call Tile $125/week Tiles can serve a multitude of purposes. With our click-to-call tile option, once a user taps your logo, they will be prompted to call your business directly from the app. Design restrictions apply.

1272 x 404 pixels with phone number to attach

3. Banner Advertisement $70/week We are also pleased to offer banner advertising for iPhone, iPads and Android devices. This advertisement will run across several platforms and must include five pieces of art.

640 x 100 pixels 640 x 200 600 x 500 320 x 50 300 x 250 with link for desired click-through

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SGTV - Student Gamecock Television

@SGTVatUSC

@sgtvatusc

Whether you need a video for a website, television or YouTube - SGTV can produce a high-quality video for whatever your needs are. For more information please contact your account representative or you can call the station directly at 803.777.3760, or visit our website sgtv.sc.edu.

FULLY PRODUCED VIDEO

FILMING

Commercial, Reel, Training, Promotional, recruitment, Music Video, etc.

Speakers, Shows, Weddings, etc.

1 Day Shoot (4 hours).......$600

1 Day Shoot (4 hours).......$200

2 Day Shoot (8 hours).......$1200

2 Day Shoot (8 hours).......$400

3 Day Shoot (12 hours)......$1600

3 Day Shoot (12 hours)......$600

• Prices may be adjusted based on consultation meeting.

• Video filmed and edited, including sound and graphics.

• Music licensing available (Pricing based on the needs of the project)

FILM 10

•

•

Videos will be filmed with sound and raw footage will be delivered with little or no editing.

Minor editing can be added and pricing will depend on th event.

WUSC FM Columbia

@WUSC

@wuscfm

90.5 FM WUSC-FM is USC’s non-commercial, HD, free-format radio station broadcasting at 90.5 FM. The station transmits with a range of 30 miles and serves an International audience with a webcast at wusc.sc.edu. Through underwriting, local businesses have the opportunity to be recognized as supporters of the station. For more information call the Public Affairs Director at 803.777.7172, or visit wusc.sc.edu.

WEEKLY PACKAGE OPTIONS Morning Drive Time . . . . . . . . . . . . . . . . . . . . . $120 7 – 10 a.m.

2 spots per day / 10 per week

Afternoon Drive Time . . . . . . . . . . . . . . . . . . . $120 4 – 8 p.m.

2 spots per day / 10 per week

Full Day Package . . . . . . . . . . . . . . . . . . . . . . . $165 7 a.m. – 8 p.m.

spot pricing 20 spots....................... $200 40 spots....................... $340 60 spots....................... $420

3 spots per day / 15 per week 1 Morning Drive Time 1 Midday Drive Time 1 Afternoon Drive Time

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Garnet and Black Magazine

Garnet & Black, the university’s student magazine since 1994, brings national style and interest to the collegiate and community level. The magazine focuses on issues of general interest to the Carolina community - giving students a creative outlet to showcase their writing, design and photography. The magazine’s roots are in the community, and Garnet & Black finds its way into the hands of some of the city’s most-followed shop owners, stylists and fashion junkies.

With four printed editions a year and a strong online presence, Garnet & Black draws in readers year-round with weekly blogs, onlineonly features and event coverage. Each of the magazine’s full editions are also available online, putting your business in front of visitors seeking high impact content and cutting-edge design.

@garnetandblack

@garnetandblack

8.5” x 11”

8” x 5.125”

3.875” x 5.125”

Sizes & Pricing Back Cover (8.5” x 11”)............................ $750 Inside Cover (8.5” x 11”).......................... $650 Full Page (8.5” x 11”)................................ $550 Half Page (8” x 5.125”)............................ $350 Quarter Page (3.875” x 5.125”)............ $250

gandbmagazine.com The Garnet & Black’s website posts weekly blog content, photo slideshows, videos and exclusive online features, as well as, content from the latest print issue.

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Sizes All print ads include an online ad.

1. Leaderboard 2. Medium Rectangle

728 x 90 pixels 300 x 250 pixels

CREATIVE SERVICES Student Media Creative Services

UofSC Student Media

Student Media Creative Services & Production is an award-winning ancillary unit made up of student designers and professional staff. Creative Services’ mission is to provide high-quality design services to clients both on and off campus. When you purchase ad space in The Daily Gamecock, Garnet & Black or their websites, design services are included!

DESIGN Services We provide the following design services to the Carolina community: Online and social media graphics

Flyers and handbills

Promotional items

Signs and posters

Print and digital ad designs (for other publications)

Brochures and more!

$25/hour*

Prices vary on the size of the project and number of revisions.

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DESIGNER CHECKLIST ADVERTISING POLICIES Deadline

Alcohol Advertising Policy Advertisements for beer and wine may be accepted but must conform with the Alcoholic Beverage Control Act. In addition, advertising for beer and wine must include the following statement: “If you are under the age of 21, it is against the law to buy alcoholic beverages. All South Carolina regulations enforced.” Advertising of other alcoholic beverages is not acceptable.

Advertising for beer and wine will not be accepted if it portrays individuals in a discriminatory manner, encourages high-risk consumption, or places an emphasis on quantity or frequency of use. Beer and wine should not be the only or central themes of such advertisements.

Cancellation Policy Canceling or rescheduling an ad can be done at no charge when complying with the published deadline. Cancellation of an advertisement after the reservation deadline cannot be guaranteed.

Advertisers who cancel after deadline will be responsible for the reserved ad space.

Artwork emailed to smcreativeservices@sc.edu 11 a.m. the day before publication If artwork is not emailed by deadline, you risk your advertisement not running at your cost.

Format Adobe PDF (.pdf) Adobe InDesign (.indd) Adobe Illustrator (.ai)

We do not accept: Microsoft Word, Publisher, PowerPoint, Excel, Pages, JPEGs, GIFs, PNGs and Quark Express

Settings

Payment All advertising must be pre-paid by the deadline, unless credit arrangements are made in advance.

Failure to pre-pay by this time will result in a canceled ad. All balances must be paid within 30 days of publication. Please make all checks payable to “USC Student Media.” For a complete list of policies, please speak with your advertising representative.

CMYK Color Mode 300 DPI Resolution All fonts outlined All images embedded

ARTWORK SIZES BROADSHEET

TABLOID

GARNET & BLACK

ONLINE

MOBILE

Full = 10” x 20.72”

Full = 10” x 9.75”

Back Cover = 8.5” x 11”

Leaderboard = 728 x 90 px

Tile = 1272 x 404 px

Half = 10” x 10.278”

Half = 10” x 4.792”

Inside Cover = 8.5” x 11”

Med. Rectangle = 300 x 250

Banner Ads = See page 9

1/4 = 4.917” x 10.278”

Half vert. = 4.917” x 9.75”

Full = 8.5” x 11”

Vert. Rectangle = 300 x 600

1/8 = 4.917” x 5”

1/4 = 4.917” x 4.792”

Half = 8” x 5.125”

Mobile Website = 320 x 50

1/16 = 4.917”” x 2”

1/8 = 4.917” x 2”

1/4 = 3.875” x 5.125”

Front Page = 10” x 2”

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Bleed: 0.125”

These pieces of art will be in RGB color & 72 DPI

USC CAMPUS

Distribution Locations 100

On Campus

30

Off Campus

TO SPRING SPORTS CENTER

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Publication Dates 2016 - 2017 12 Publication Date 12 Special Publications 12 No Classes

August S

M

7 14 21 28

1 2 3 4 5 6 8 9 10 11 12 13 15 16 17 18 19 20 22 23 24 25 26 27 29 30 31

Special Publications Welcome Back: August 12 Football Preview: September 1 Parents Weekend: September 15 Semester in Review: December 1

Spring 2017 Best of Carolina: February 16 Year in Review: April 24 Carolina Insider: June 1

Notable Dates Fall 2016 Classes Begin: August 18 Fall Break: October 13-14 Thanksgiving Break: Nov. 23-27 Classes End: December 2 Final Exams: December 5-12 Commencement: December 12

Spring 2017 Classes Begin: January 9 Spring Break: March 5-12 Classes End: April 24 Final Exams: April 26-May 3 Commencement: May 5-6

Football Schedule at Vanderbilt at Mississippi State vs. East Carolina at Kentucky vs. Texas A&M vs. Georgia vs. Massachusetts vs. Tennessee vs. Missouri at Florida vs. Western Carolina at Clemson

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September 1 September 10 September 17 September 24 October 1 October 8 October 22 October 29 November 5 November 12 November 19 November 26

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