Student Media 2017-2018 Advertising Guide

University of South Carolina

STUDENT MEDIA 2017-2018 Advertising Guide

The Daily Gamecock Garnet & Black SGTV WUSC

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The Daily Gamecock, Garnet & Black, WUSC-FM and SGTV are your gateway to reaching the Carolina community. We have a huge following both on campus and online.

33,772

Enrolled Students 25,254 Undergraduate Students

45,500+ Followers on Twitter @thegamecock

8,000+ Likes on Facebook

60% In-State

20% Minority

40% Out-of-State

27% Greek Life

54% Female Students

DISTRIBUTION LOCATIONS

100

On Campus

30

46% Male Students

Off Campus

THIS IS STUDENT MEDIA Student Media at the University of South Carolina houses four student-run media outlets on campus: The Daily Gamecock, Garnet & Black, SGTV and WUSC-FM. Each offer students real-world experience in print, digital, broadcast, advertising and graphic design, as well as providing you the perfect platform to speak to our student body.

All students, regardless of year or major, are invited to join one or all four of the media groups. Each student’s time in the newsroom, behind the mic or designing builds the experience and skill set needed for internships and jobs after graduation.

CONTACT US: Web: www.sa.sc.edu/studentmedia Creative: smcreativeservices@sc.edu Advertising Office: smadsales@sc.edu

Sarah Scarborough

Director of Student Media E: sarahs@mailbox.sc.edu P: 803.777.5064

Edgar Santana

Creative Director E: santanae@mailbox.sc.edu P: 803.777.5094

Sydney Patterson

Social Media Manager E: patter28@mailbox.sc.edu P: 803.777.6576

Classifieds: saclassi@mailbox.sc.edu Main Office: 803.777.3888 Advertising: 803.777.3018 Newsroom: 803.777.7726 Fax: 803.777.6482

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Student Media

1400 Greene Street Russell House 343 Columbia, SC 29208

Established in 1908, The Daily Gamecock is the editorially independent student news organization at the University of South Carolina. The print edition is published Monday and Thursday during the fall and spring semesters and weekly during the summer.

The Daily Gamecock

SIZES & PRICING

@thegamecock

1 = 1.528”

COLUMN SIZES 2 = 3.221”

B = Business Rate UD = University or Nonprofit SO = Student Organization

3 = 4.917”

Quarter

@dailygamecock

4 = 6.612” 5 = 8.306” 6 = 10”

Sixteenth

Full

Half

Half Vert.

Eighth

B: $1080

B: $540

B: $540

B: $270

B: $135

B: $54

UD: $960

UD: $480

UD: $480

UD: $240

UD: $120

UD: $48

SO: $840

SO: $420

SO: $420

SO: $210

SO: $105

SO: $42

10”x 20.72”

10”x 10.278”

4.917” x 20.72”

4.917” x 10.278”

4.917”x 5”

4.917”x 2”

Color: $240

Color: $180

Color: $180

Color: $120

Color: $60

Color: $24

CONTRACT LEVELS There are several ways to earn discounts. The discounted rates listed below are offered in exchange for a commitment to a specified amount to be spent any time between July 1, 2017 and June 30, 2018. A contract must be signed for discounts. All advertising changes (color, online, special section, etc.) will count toward contract fulfillment. Prices listed below are per issue.

Open

$5,000 20%

$10,000 30%

$15,000 40%

$20,000 50%

Full Page B $1080 $864 $756 $648 $540

UD $960 $768 $672 $576 $480

SO $840 $672 $588 $504 $420 Half Page

B $540 UD $480 SO $420

$432 $384 $336

$378 $336 $294

$324 $288 $252

$270 $240 $210

Quarter Page B $270 $216 $189 $162 $135

UD $240 $192 $168 $144 $120

SO $210 $168 $147 $126 $105 Eighth Page

B $135 UD $120 SO $105

$108 $96 $84

$94.50 $84 $73.50

$81 $72 $63

$67.50 $60 $52.50

Sixteenth Page B $54 $43.20 $37.80 $32.40 $27

UD $48 $38.40 $33.60 $28.80 $24

SO $42 $33.60 $29.40 $25.20 $21 Business Card

B $36 UD $32 SO $28

$28.80 $25.60 $22.40

$25.20 $22.40 $19.60

$21.60 $19.20 $16.80

$18 $16 $14

DEADLINE SCHEDULE To run ad on: Reserve space by: Approve artwork by: Monday......................................................... Wednesday, 5 p.m......................Friday, 11 a.m.

Thursday....................................................... Monday, 5 p.m..............................Wednesday, 11 a.m.

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SPECIAL PUBLICATIONS WELCOME BACK FALL

SEMESTER SPOTLIGHT

• First issue of fall semester • Reaches students, families, faculty and staff • Distributed to all residence halls, campus distribution spots, off-campus businesses and hotels • 8,000 copies printed • 6-day shelf life • Publishes: August 18, 2017 Deadline: August 11, 2017

• Stand-alone publication • Recap of notable events of the fall semester.

• Last print issue of the fall semester.

• 5,000 copies printed.

• Publishes: December 7, 2017.

Deadline: November 27, 2017.

BEST OF CAROLINA

• This publication showcases the 2017 winners of the Best of Carolina BEST OF CAROLINA student-voting poll • 8,000 copies printed • Glossy cover • Distributed on campus with heavy distribution to the Visitor’s Center and off-campus businesses • Long shelf life: distributed through the summer to reach incoming freshmen and their families during orientation • Publishes: February 2018 Deadline: January 2018 ON CAMPUS • FOOD & DRINK • ENTERTAINMENT • SHOPPING • SERVICES

FOOTBALL SPECIAL

• Stand-alone publication • Preview of upcoming football season • 5,000 copies printed • 4-day shelf life • Publishes: August 31, 2017 Deadline: August 24, 2017

YEAR IN REVIEW

PARENTS WEEKEND

• Stand-alone publication • Recap of notable events of the past year • Last print issue of the spring semester • 5,000 copies printed • Publishes: April 30, 2018 Deadline: April 23, 2018

• Stand-alone publication • Comprehensive guide to planned activities for the weekend, things to do in the area and more for the over 10,000 visiting family members coming to Columbia for Parents Weekend • Reaches students, families, faculty and staff • 5,000 copies printed • 4-day shelf life • Publishes: October 5, 2017 Deadline: September 28, 2017

CAROLINA INSIDER

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Forever to thee Commencement Issue

File photo: Nick Nalbone / THE DAILY GAMECOCK

COVER

CAROLINA

• This award winning publication serves as a guide to Carolina and the surrounding community • Reaches incoming freshmen, transfer students, families and visitors • 8,000 copies printed • Glossy cover • Distributed during summer orientation and through early fall • Publishes: June 2018 Deadline: April 27, 2018

HOUSING GUIDE

• Guide to area housing options • 6,000 copies printed • Distributed in early spring to high traffic on-campus locations • Publishes: TBD Deadline: TBD

Spring 2017

Off-Campus

2017

2017-2018

$500

$275

$275

$150

$75

10” x 9.75”

10” x 4.792”

4.917” x 9.75”

4.917” x 4.792”

4.917” x 2”

Color: $200

Color: $100

Color: $100

Color: $50

Color: $25

PREMIUM PLACEMENT

FRONT PAGE ADVERTISING Place your ad on our front page! We are now offering premium placement at the bottom of our front page. This 10 inch by 2 inch full color ad is $450. Sold on a first-come, first-served basis.

CLASSIFIED ADVERTISING The Daily Gamecock offers classified advertising both in the print and online versions of the daily newspaper and gives great exposure to a key demographic in the Midlands. Visit dailygamecock.com/classifieds to create your account and place your ad.

PUZZLES The sudoku and crossword puzzles are very popular features in The Daily Gamecock. Advertisers can take advantage of this captive audience by placing ads within the puzzle areas. Sold on a first-come, first-served basis; puzzle ads can be purchased for $50 each, or $40 each for a block of 10 or more per semester.

PREPRINTED INSERTS Please call 803.777.5064 for information on requirements and rates for inserts.

DEAL OF THE WEEK Our Deal of the Week package gives you a full week of exposure across all of our platforms. For $350 your deal will run in both print issues of The Daily Gamecock, on the newspaper’s website (dailygamecock.com) and will be posted twice on Twitter and once on Facebook. You can’t BEAT that exposure! Discounts available for multiple weeks.

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E-NEWSLETTER Reach our growing audience through our daily email newsletter! The Daily Gamecock newsletter is emailed to more than 2,000 USC students, parents, alumni, faculty and staff Monday through Friday. Our open rate is currently at 42%, which is well above the industry average of 16%.

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560 x 100 pixels Rates: Monday–Friday 1. Top banner......................................$150/week 2. Middle banner............................... $100/week 3. Bottom banner................................ $50/week

SPONSORED TWEETS Maximize your advertising campaign with sponsored tweets from @tdgdeals. The student market is a mobile market, and Twitter is one of the best ways to effectively reach your targets!

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Open Rate.................... $50/tweet 3 Tweets.......... $150 ($50/tweet) 5 Tweets......... $200 ($40/tweet) 10 Tweets........ $350 ($35/tweet) 20 Tweets...... $600 ($30/tweet) • All tweets will go out from @tdgdeals (1,570+ followers) and be retweeted by @thegamecock (45,500+ followers) • Only 3 sponsored tweets per day, 1 per time slot: 8 a.m.-1 p.m., 1-6 p.m., and 6-11 p.m.

• Tweets must end with #TDGads • Sponsored tweets can only be purchased in conjunction with a print or online schedule

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DAILYGAMECOCK.COM

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2

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The Daily Gamecock’s online edition serves students, parents, alumni and thousands more with content from the print edition, as well as exclusive online features and news content, supplemental photo slideshows and videos. The site is updated as news breaks and features unfold throughout the day. The Daily Gamecock’s combined 53,600+ followers on Twitter and Facebook are directed to the site. Packages include ALL digital advertising platforms.

WEBSITE STATISTICS May 2016 – May 2017

189,888 users

484,529 page views

301,779 sessions

53%

SIZES & PRICES

1. Leaderboard

$350/week

2. Medium Rectangle $250/week

3. Vertical Rectangle

728 x 90 pixels 320 x 50 pixels 300 x 250 pixels

300 x 600 pixels

$200/week

of website visits were on a mobile device

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SGTV - Student Gamecock Television

@SGTVatUSC

@sgtvatusc

Whether you need a video for a website, television or YouTube, SGTV can produce high-quality content for whatever your needs are.

For more information, please contact your account representative, call the station directly at 803.777.3760, or visit our website at sgtv.sc.edu.

FULLY PRODUCED VIDEO

FILMING

Commercials, reels, training, promotional videos, recruitment, music video, etc.

Speakers, shows, weddings, etc.

1-Day Shoot (4 hours)........$600

1-Day Shoot (4 hours)........$200

2-Day Shoot (8 hours).......$1200

2-Day Shoot (8 hours).......$400

3-Day Shoot (12 hours)......$1600

3-Day Shoot (12 hours)......$600

• Prices may be adjusted based on consultation meeting • Video filmed and edited, including sound and graphics • Music licensing available (Pricing based on the needs of the project)

• Videos will be filmed with sound and raw footage will be delivered with little or no editing • Minor editing can be added and pricing will depend on the event

WUSC FM Columbia

@WUSCFM

@wuscfm

WUSC-FM is USC’s non-commercial, HD, free-format radio station broadcasting at 90.5 FM. The station transmits with a range of 30 miles and serves an international audience with a webcast at wusc.sc.edu. Through underwriting, local businesses have the opportunity to be recognized as supporters of the station. For more information, call the Public Affairs Director at 803.777.7172, or visit wusc.sc.edu.

WEEKLY PACKAGE OPTIONS Morning Drive Time . . . . . . . . . . . . . . . . . . . . . $120 7 – 10 a.m.

2 spots per day / 10 per week

Afternoon Drive Time . . . . . . . . . . . . . . . . . . . $120 4 – 8 p.m.

2 spots per day / 10 per week

Full Day Package . . . . . . . . . . . . . . . . . . . . . . . $165 7 a.m. – 8 p.m.

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3 spots per day / 15 per week 1 Morning Drive Time 1 Midday Drive Time 1 Afternoon Drive Time

Spot Pricing 20 spots....................... $200 40 spots....................... $340 60 spots....................... $420

Garnet and Black Magazine

@garnetandblack

@garnetandblack

Summer 2017 Student Magazine of

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Carolina

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PUNK MEETS POLITICS

in the elements T HIGH CONTRAS S SUMMER STYLE

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CE THE IMPORTAN STS OF LOCAL ARTI

Garnet & Black, the university’s student magazine since 1994, brings national style and interest to the collegiate and community level. The magazine focuses on issues of general interest to the Carolina community, giving students a creative outlet to showcase their writing, design and photography. The magazine’s roots are in the community, and Garnet & Black finds its way into the hands of some of the city’s most-followed shop owners, stylists and fashion junkies.

With four printed editions a year and a strong online presence, Garnet & Black draws in readers year-round with weekly blogs, onlineonly features and event coverage. Each of the magazine’s full editions are also available online, putting your business in front of visitors seeking high impact content and cutting-edge design.

8.5” x 11”

8” x 5.125”

3.875” x 5.125”

SIZES & PRICING Back Cover (8.5” x 11”)............................ $750 Inside Cover (8.5” x 11”).......................... $650 Full Page (8.5” x 11”)................................ $550 Half Page (8” x 5.125”)............................ $350 Quarter Page (3.875” x 5.125”)............ $250

RESERVE SPACE IN ALL 4 ISSUES AND RECEIVE A 20% DISCOUNT! gandbmagazine.com Garnet & Black’s website posts weekly blog content, photo slideshows, videos and exclusive online features, as well as content from the latest print issue.

SIZES All print ads include an online ad.

1. Leaderboard 2. Medium Rectangle

728 x 90 pixels 300 x 250 pixels 9

CREATIVE SERVICES Student Media Creative Services

UofSC Student Media

Student Media Creative Services & Production is an award-winning ancillary unit made up of student designers and professional staff. Creative Services’ mission is to provide high-quality design services to clients both on and off campus. When you purchase ad space in The Daily Gamecock, Garnet & Black or on their websites, design services are included!

DESIGN SERVICES We provide the following design services to the Carolina community: Online and social media graphics

Flyers and handbills

Promotional items

Signs and posters

Print and digital ad designs (for other publications)

Brochures and more!

$25/hour*

Prices can vary based on the complexity of the project and number of revisions.

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DESIGNER CHECKLIST ADVERTISING POLICIES Deadline:

Alcohol Advertising Policy Advertisements for beer and wine may be accepted but must conform with the Alcoholic Beverage Control Act. In addition, advertising for beer and wine must include the following statement: “If you are under the age of 21, it is against the law to buy alcoholic beverages. All South Carolina regulations enforced.” Advertising of other alcoholic beverages is not acceptable.

Advertising for beer and wine will not be accepted if it portrays individuals in a discriminatory manner, encourages high-risk consumption, or places an emphasis on quantity or frequency of use. Beer and wine should not be the only or central themes of such advertisements.

Cancellation Policy Canceling or rescheduling an ad can be done at no charge when complying with the published deadline. Cancellation of an advertisement after the reservation deadline cannot be guaranteed.

Advertisers who cancel after deadline will be responsible for the reserved ad space.

Artwork emailed to smcreativeservices@sc.edu by 11 a.m. the day before publication. If artwork is not emailed by deadline, you risk your advertisement not running at your cost.

Accepted formats: Adobe PDF (.pdf) Adobe InDesign (.indd) Adobe Illustrator (.ai)

We do not accept: Microsoft Word, Publisher, PowerPoint, Excel, Pages, JPEGs, GIFs, PNGs and Quark Express

Settings:

Payment All advertising must be pre-paid by the deadline, unless credit arrangements are made in advance.

Failure to pre-pay by this time will result in a canceled ad. All balances must be paid within 30 days of publication. Please make all checks payable to “USC Student Media.” For a complete list of policies, please speak with your advertising representative.

CMYK Color Mode 300 DPI Resolution All fonts outlined All images embedded

ARTWORK SIZES BROADSHEET

TABLOID

GARNET & BLACK

ONLINE

E-NEWSLETTER

Full = 10” x 20.72”

Full = 10” x 9.75”

Back Cover = 8.5” x 11”

Leaderboard = 728 x 90 px

Banner = 560 x 100 px

Half = 10” x 10.278”

Half = 10” x 4.792”

Inside Cover = 8.5” x 11”

Med. Rectangle = 300 x 250 px

1/4 = 4.917” x 10.278”

Half vert. = 4.917” x 9.75”

Full = 8.5” x 11”

Vert. Rectangle = 300 x 600 px

1/8 = 4.917” x 5”

1/4 = 4.917” x 4.792”

Half = 8” x 5.125”

Mobile Website = 320 x 50 px

1/16 = 4.917” x 2”

1/8 = 4.917” x 2”

1/4 = 3.875” x 5.125”

Front Page = 10” x 2”

Bleed: 0.125”

These pieces of art will be in RGB color & 72 DPI

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PUBLICATION DATES 2017 – 2018 12 Publication Date 12 Special Publications 12 No Classes

August 2017 S

6 13 20 27

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Spring 2018 Best of Carolina: February 2018 Year in Review: April 30 Carolina Insider: June 2018

Notable Dates Fall 2017 Classes Begin: August 24 Fall Break: October 19-20 Thanksgiving Break: Nov. 22-26 Classes End: December 8 Final Exams: December 11-18 Commencement: December 18

Spring 2018 Classes Begin: January 16 Spring Break: March 11-18 Classes End: April 30 Final Exams: May 2-9 Commencement: May 11-12

Football Schedule

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vs. North Carolina State at Missouri vs. Kentucky vs. Lousiana Tech at Texas A&M vs. Arkansas at Tennessee vs. Vanderbilt at Georgia vs. Florida vs. Wofford vs. Clemson

September 2 September 9 September 16 September 23 September 30 October 7 October 14 October 28 November 4 November 11 November 18 November 25

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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 November 2017

October 2017 S

Welcome Back: August 18 Football Preview: August 31 Parents Weekend: October 5 Semester in Review: December 7

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1 2 3 4 5 7 8 9 10 11 12 14 15 16 17 18 19 21 22 23 24 25 26 28 29 30 31

Special Publications Fall 2017

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