Student Media Advertising Media Kit 2015

UN IV E

• STUDENT MEDIA •

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F SOUTH O CA ITY R S R

Media Kit 2015

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The Daily Gamecock

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2016

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Garnet & Black

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SGTV

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WUSC

This is Student Media Student Media at the University of South Carolina houses four studentrun media outlets on campus: The Daily Gamecock, Garnet & Black, SGTV and WUSC-FM. Each offer students real-world experience in print, digital, broadcast, advertising and graphic design, as well as providing you the perfect platform to speak to our student body.

All students, regardless of year or major, are invited to join one, or all four, of the media groups. Each student’s time in the newsroom, behind the mic, or designing builds the experience and skill set needed for internships and jobs after graduation.

Contact Us: Web: www.sa.sc.edu/studentmedia Creative: smcreativeservices@sc.edu Advertising Office: smadsales@sc.edu Classifieds: saclassi@mailbox.sc.edu Main Office: 803.777.3888 Display Ads: 803.777.3018 Newsroom: 803.777.7726

Sarah Scarborough

Advertising Manager E: sarahs@mailbox.sc.edu P: 803.777.5064

Edgar Santana

Creative Director E: santanae@mailbox.sc.edu P: 803.777.5094

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Degan Cheek

Fax: 803.777.6482

Kristine Capps

Student Media 1400 Greene Street Russell House 343 Columbia, SC 29208

Production Manager E: cheekk@mailbox.sc.edu P: 803.777.2833 Business Manager E: kristine@mailbox.sc.edu P: 803.777.7866

Awards &Stats

The Daily Gamecock, Garnet & Black, WUSC-FM and SGTV are your gateway to reaching the Carolina community. We have a huge following both on campus and online. Our students, faculty and staff trust us for reliable and topical news.

The Daily Gamecock is

distributed to

33,700

6,410 Likes on Facebook

Followers on Twitter @thegamecock

130

locations on & off campus

Princeton Review #13 Best College Newspaper 2014

SC Press Association 2014

1st place Newspaper’s use of

social media & website

55% Women 45% Men

USC students, faculty & staff have an annual disposable income of

$130

million

College Media Business & Advertising Managers 2015

1st place:

Best Back-to-School Section

Enrolled Students

Undergraduate Students

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Esablished in 1908, The Daily Gamecock is the editorially independent student newspaper at the University of South Carolina. The print version is published Monday through Thursday during the fall and spring semesters and eight times during the summer.

The Daily Gamecock

@thegamecock

SIZES & PRICING

Tip

B= Business Rate UD= University or Nonprofit department

Discounts available starting at 20%

SO= Student Organization

Full

Half

Half Vert.

1/4

B: $1080

B: $540

B: $540

B: $270

UD: $960

UD: $480

UD: $480

UD: $240

SO: $840

SO: $420

SO: $420

SO: $210

Add $240 for color

Add $180 for color

Add $180 for color

Add $120 for color

1/8

1/16

2x2

Front Page

B: $135

B: $54

B: $36

UD: $120

UD: $48

UD: $32

SO: $105

SO: $42

SO: $28

Add $60 for color

Add $24 for color

Add $16 for color

$450

Color included

PLACING A DISPLAY AD? Select a Size

Determine Your Rate

Choose a Schedule

Create the Ad Arrange Payment 4

Tip

*All prices based on open rate.

See your rep for contract rates.

Weekender

Every Thursday our popular Weekender hits the stands giving our readers information on what to do and where to go after a week full of classes. With an extended shelf life of four days, advertising in this publication is a great way to reach the Carolina community.

SIZES & PRICING Tip

Ask your Account Representative about our semester discount.

$500

$275

$275

$150

$75

Add $200 for color

Add $100 for color

Add $100 for color

Add $50 for color

Add $25 for color 5

Premium Placement Front Page Advertising Place your ad on our front page! We are now offering premium placement at the bottom of our front page. This 10 inch by 2 inch full color ad is $450. Sold on a first come, first served basis.

Classified Advertising The Daily Gamecock offers classified advertising both in the print and online versions of the daily newspaper and gives great exposure to a key demographic in the Midlands. Visit dailygamecock.com/classifieds to create your account and place your ad.

Puzzles The sudoku and crossword puzzles are very popular features in The Daily Gamecock. Advertisers can take advantage of this captive audience by placing ads within the puzzle areas. Sold on a first-come, first-served basis; puzzle ads can be purchased for $50 apiece, or $40 apiece for a block of 10 or more per semester.

Preprinted Inserts Please call 803.777.5064 for information on requirements and rates for inserts.

Deal of the Week Our Deal of the Week package gives you a full week of exposure across all of our platforms. For $500 your deal will run in each print issue of The Daily Gamecock, on our mobile app, website and will be sent out via Twitter and Facebook 3 times. You can’t BEAT that exposure! Discounts available for multiple weeks.

DEADLINE SCHEDULE

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To run ad on:

Reserve space by:

Approve artwork by:

Monday . . . . . . . . . . . . . . . . . . . . . .

Tuesday . . . . . . . . . . . . . . . . . . . . . .

Wednesday . . . . . . . . . . . . . . . . . . .

Thursday . . . . . . . . . . . . . . . . . . . . .

Wednesday, 5 p.m. . . . . . . . . . . . .

Thursday, 5 p.m. . . . . . . . . . . . . . .

Friday, 5 p.m. . . . . . . . . . . . . . . . . .

Monday, 5 p.m. . . . . . . . . . . . . . . . .

Friday, 11 a.m.

Monday, 11 a.m.

Tuesday, 11 a.m.

Wednesday, 11 a.m.

Special Publications Welcome Back

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . Publishes 08.14.2015 & 01.11.2016

The Welcome back issues publish at the beginning of each semester and gives advertisers an opportunity to introduce their business, product or service to a new batch of incoming first-year students as well as returning students, faculty and staff. The first issue of the fall semester publishes the day before move-in and stays on the racks until the first day of class (a shelf life of six days).

Football Season Preview

. . . . . . . . . . . . . . . . . . . . . . . . . . . Publishes 09.03.2015

Football is king at Carolina and the countdown for next season begins at the bowl game.

The Daily Gamecock’s special football issue previews the top rivalries, players to watch and the season ahead. This special issue serves as the go-to guide for students, faculty and staff at the university.

Parents Weekend . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Publishes 09.24.2015

Parents are in town and students are scrambling to schedule a weekend full of dinners, city shopping and nights on the town. Reach out to students and their parents with special deals and events fit for a family weekend, with an additional readership of over 10,000 visiting family members.

Semester Spotlight 2015

. . . . . . . . . . . . . . . . . . . . . . . . . . . . Publishes 12.03.2015

As the fall semester comes to a close be sure not to miss out on our popular Semester Spotlight issue. This special edition takes a look back at some of the great Carolina moments of the fall semester. Published on the last day of class, Semester Spotlight has an extended shelf life and is the best way to reach students before the holidays.

Best of Carolina

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Publishes Feburary 2016

Now in our seventh year, voting in the annual Best of Carolina survey has become a Gamecock tradition. Students vote for their favorite local establishments and the winners are announced in this highly anticipated special issue.

Off-Campus Housing Guide . . . . . . . . . . . . . . . . . . . . . Publishes February 2016 Our annual Off-Campus Housing Guide is a wealth of information that gives students everything they need to know about moving off campus. When students are researching where to live make sure your property is in the guide.

Year In Review

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Publishes 04.25.2016

It’s the end of another school year and graduates, as well as, soon-to-be sophomores are looking longingly to the finish line. This issue publishes on the last day of class and offers a break from the books and gives students a nice memento of their time at Carolina as well as information on commencement.

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The Daily Gamecock’s online edition serves students, parents, alumni and thousands more with content from the day’s paper as well as supplemental photo slideshows, videos and exclusive online features and news content. The site is updated as news breaks and features unfold throughout the day. Both The Daily Gamecock’s Twitter and Facebook 40,000+ followers are directed to the site.

Website Statistics

Sizes & Pricing

August 21, 2014 - April 27, 2015

1. Leaderboard $250/week

728 x 90 pixels

162,894 users 2. Medium Rectangle $200/week

300 x 250 pixels

3. Vertical Rectangle $200/week

300 x 600 pixels

786,243 pageviews

297,959 sessions

53% 8

of website visits were on a mobile device

4. Mobile Website Ad

$100/week

320 x 50 pixels

Daily Gamecock Mobile App The Daily Gamecock mobile app is a great way to connect with Gamecocks on the go. Place a link to your business on the home screen for Carolina news and reach thousands of our mobile users. Link directly to your website or mobile app to reach our rapidly growing audience. Check with your account representative for up-to-date user stats.

As of April 3, 2015

17,582 downloads of The Daily Gamecock app

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Sizes & Pricing 1. Tile Placement $125/week

Art size:

Purchase a tile that will live on the home screen of The Daily Gamecock app.

Every time a user opens the app, your logo will be there! Once a user taps your tile, they will be sent to your website. Limited space available. Design restrictions apply.

424 x 404 pixels

with link for desired clickthrough

Tip

Use a mobile-optimized website for best results.

2. Click-To-Call Tile $125/week Tiles can serve a multitude of purposes. With our click-to-call tile option, once a user taps your logo, they will be prompted to call your business directly from the app. Design restrictions apply.

424 x 404 pixels with phone number to attach

3. Banner Advertisement $70/week We are also pleased to offer banner advertising for iPhone, iPads and Android devices. This advertisement will run across several platforms and must include five pieces of art.

640 x 100 pixels 640 x 200 600 x 500 320 x 50 300 x 250 with link for desired clickthrough

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Garnet and Black Magazine

@garnetandblack

Garnet & Black, the university’s student magazine since 1994, brings national style and interest to the collegiate and community level. The magazine focuses on issues of general interest to the Carolina community - giving students a creative outlet to showcase their writing, design and photography. The magazine’s roots are in the community, and G&B finds its way into the hands of some of the city’s most-followed shop owners, stylists and fashion junkies.

With four printed editions a year and a strong online presence, Garnet & Black draws in readers year-round with weekly blogs, online-only features and event coverage. Each of the magazine’s full editions are also available online, putting your business in front of visitors seeking high impact content and cutting-edge design. Visit the website at gandbmagazine.com.

8.5” x 11”

8” x 5.125”

3.875” x 5.125”

Sizes & Pricing Back Cover (8.5” x 11”) ........................... $700 Inside Cover (8.5” x 11”)......................... $600 Full Page (8.5” x 11”) ............................... $500 Half Page (8” x 5.125”) ........................... $300 Quarter Page (3.875” x 5.125”) ........... $200

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Broadcast

SGTV

SGTV - Student Gamecock Television

@SGTVatUSC

WUSC FM Columbia

@WUSC

Whether you need a video for a website, television or YouTube - SGTV can produce a high-quality video for whatever your needs are. For more information please contact your account representative or you can call the station directly at 803.777.3760.

Fully Produced Video

Pricing

Commercial, Reel, Training, Promotional, Recruitment, Music Video, etc.

Video Sponsorship Sponsorships will include a graphic at the beginning of the videos with a 15 second voice over for videos over 3 minutes and 10 seconds for videos under 3 minutes.

10 Videos - (estimated 1,000 views) 20 Videos - (estimated 2,000 views)

WUSC-FM

1 Day Shoot (4 hours) $800 2 Day Shoot (8 hours) $1200 3 Day Shoot (12 hours) $1600

• One camera (A second camera can be added for $200 per day) • Video filmed and edited, including sound and basic graphics • Music licensing available (Pricing based on the needs of the project)

Pricing

Filming Speakers, Shows, Weddings, etc.

1 Day Shoot (4 hours) $400 2 Day Shoot (8 hours) $600 3 Day Shoot (12 hours) $800

• Videos will be filmed with sound, and raw footage will be delivered with little or no editing • Minor editing can be added and pricing will depend on the event.

WUSC-FM is USC’s non-commercial, HD, free-format radio station broadcasting at 90.5-FM. The station transmits with a range of 30 miles and serves an international audience with a webcast at wusc.sc.edu. Through underwriting, local businesses have the opportunity to be recognized as supporters of the station. For more information, call the Public Affairs Director at 803.777.7172, or visit wusc.sc.edu.

Weekly Package Options Morning Drive Time ............7:00am-10:00am 2 spots per day / 10 per week $120

Afternoon Drive Time ........4:00pm-8:00pm 2 spots per day / 10 per week

Spot Pricing 20 spots...................................$200 40 spots...................................$340 60 spots...................................$420

$120

Full Day Package .................7:00am-8:00pm 3 spots per day / 15 per week 1 Morning Drive Time 1 Midday Drive Time 1 Afternoon Drive Time $165 11

Extras

Bundles

Social Media

Readers today get their news and information from a variety of sources and a smart marketing plan should aim to hit as many of those as possible. Take advantage of our bundles and get your message to all of our readers.

Social media has become an integral part of creating a marketing plan and we have a program to help effectively manage that for you.

....................... 1 month ....... 3 months

Pick Pick Pick Pick

2 = $400 3 = $600 4 = $800 all 5 = $1200

.............................. $200 ...................$480

.............................. $200 ...................$480

.............................. $100 ....................$240

Bundle Ingredients (12) 2x2 Black & White ads* (Value $316)

.............................. $200 ...................$480

(2) 1/8 Full Color ads** (Value $363)

.............................. $300 ...................$720

Banner on mobile app for 3 weeks (Value $150) 5 puzzle ads (Value $250)

Packages Include Initial meeting to contact needs analysis

Large Box on dailygamecock.com for 2 weeks (Value $400)

Create a plan of action

• Must run at least 2 ads per week consecutively •• Must run within the same week May not be combined with any other discounts

Summer Papers Reach thousands of students, faculty and staff, as well as visitors to campus with our weekly summer edition of The Daily Gamecock. The summer paper publishes every Wednesday during summer sessions with a circulation of 6,000.

B= Business Rate UD= University or Nonprofit department SO= Student Organization

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Regular postings and monitoring Interacting with community

Full

Half

1/4

1/8

B: $720

B: $360

B: $180

B: $90

UD: $500

UD: $300

UD: $150

UD: $75

SO: $480

SO: $240

SO: $120

SO: $60

Add $240 for color

Add $180 for color

Add $120 for color

Add $60 for color

Creative Services

Student Media Creative Services is an award-winning ancillary operation made up of student designers and professional staff. Creative Services’ mission is to provide high-quality design services to clients on and off campus.

Tip

When you purchase ad space in The Daily Gamecock, Garnet & Black or their websites, design services are included!

Design Services: We provide the following design services to the Carolina community: Online and social media graphics

Flyers and handbills

Promotional items like T-shirts and car chargers

Signs and posters

Print and digital ad designs (for other publications)

Brochures

Hourly rate for design services:

$25/hour Prices will vary on the size of the project and how many revisions are needed.

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Designer Checklist For designing ads in the Daily Gamecock and Garnet & Black

ADVERTISING POLICIES

Student Media has an award winning team of designers that are here to help you with your artwork at no additional charge. If you choose, you may design your own ad. We just ask that you follow the criteria below.

Alcohol Advertising Policy Advertisements for beer and wine may be accepted but must conform with the Alcoholic Beverage Control Act. In addition, advertising for beer and wine must include the following statement: “If you are under the age of 21, it is against the law to buy alcoholic beverages. All South Carolina regulations enforced.” Advertising of other alcoholic beverages is not acceptable.

Advertising for beer and wine will not be accepted if it portrays individuals in a discriminatory manner, encourages high-risk consumption, or places an emphasis on quantity or frequency of use. Beer and wine should not be the only or central themes of such advertisements.

Deadline Artwork emailed to smcreativeservices@sc.edu 11 a.m. the day before publication If artwork is not emailed by deadline, you risk your advertisement not running at your cost.

Format Adobe PDF (.pdf)

Cancellation Policy

Adobe InDesign (.indd)

Cancelling or rescheduling an ad can be done at no charge when complying with the published deadline. Cancellation of an advertisement after the reservation deadline cannot be guaranteed.

Advertisers who cancel after deadline will be responsible for the reserved ad space.

Adobe Illustrator (.ai)

We do not accept: Microsoft Word, Publisher, PowerPoint, Excel, Pages, JPEGs, GIFs, PNGs and Quark Express

Payment

Settings

All advertising must be pre-paid by the deadline, unless credit arrangements are made in advance.

Faliure to pre-pay by this time will result in a canceled ad. All balances must be paid within 30 days of publication. Please make all checks payable to “USC Student Media.” For a complete list of policies, please speak with your advertising representative.

CMYK Color Mode 300 DPI Resolution All fonts outlined All images embedded

ARTWORK SIZES NEWSPAPER

GARNET & BLACK

ONLINE

MOBILE

Full = 9.89” x 20.8”

Back Cover = 8.5” x 11”

Leaderboard = 728 x 90 px

Tile Placement = 424 x 404 px

Half = 9.89” x 10.5”

Inside Cover = 8.5” x 11”

Button = 120 x 90px

Banner Ad = See page 9

1/4 = 4.867” x 10.5”

Full = 8.5” x 11”

Med. Rectangle = 300 x 250

1/8 = 4.867” x 5”

Half = 8” x 5.125”

Vert. Rectangle = 40 x 400

1/16 = 4.867” x 2”

1/4 = 3.875” x 5.125”

2x2 = 3.189” x 2” Front Page = 9.89” x 2” 14

These pieces of art will be in RGB Color Mode & 72 DPI

These pieces of art will be in RGB Color Mode & 72 DPI

Distribution Locations

100

On Campus

30

Off Campus

Check out our new wrapped newspaper boxes featuring Sir Big Spur in his coop and pop art style located in four locations on campus!

TO SPRING SPORTS CENTER

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Publication Dates

2015 & 2016

Special Publications Fall 2015 Welcome Back: August 14

August S

2 9 16 23 30

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Semester in Review: December 3

Spring 2016 Welcome Back: January 11 Best of Carolina: February Housing Guide: February

Fall 2015 Classes Begin: August 20 Fall Break: October 22-23 Thanksgiving Break: Nov. 25 - 29

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Commencement: December 14

Spring 2016 Classes Begin: January 11 Spring Break: March 6-12

Classes End: April 25

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S

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T

September 12

at Georgia

September 19

vs. UCF

September 26

at Missouri

October 3

vs. LSU

October 10

vs. Vanderbilt

October 17

at Texas A&M

October 31

at Tennessee

November 7

vs. Florida

November 14

vs. The Citadel

November 21

vs. Clemson

November 28

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T

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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 November

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S 3 10 17 24 31

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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 January

F

S

S

M

T

W

T

F

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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

February

March

S

M

T

W

T

F

S

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29

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3 4 5 10 11 12 17 18 19 24 25 26 31

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5 6 7 1 2 3 4 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

June M

T

May

1 3 4 5 6 7 8 10 11 12 13 14 15 17 18 19 20 21 22 24 25 26 27 28 29

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W

1 2 6 7 8 9 13 14 15 16 20 21 22 23 27 28 29 30

April S

vs. Kentucky

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2 3 4 5 1 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Commencement: May 6-7

vs. North Carolina September 3

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December

Final Exams: April 27- May 4

Football Schedule

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1 2 4 5 6 7 8 9 11 12 13 14 15 16 18 19 20 21 22 23 25 26 27 28 29 30

Classes End: December 4 Final Exams: December 7 - 14

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October

Year in Review: April 25

Notable Dates

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1 3 4 5 6 7 8 10 11 12 13 14 15 17 18 19 20 21 22 24 25 26 27 28 29 31

Football Preview: September 3 Parents Weekend: September 24

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September

July T

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