University of South Carolina
STUDENT MEDIA ADVERTISING MEDIA KIT 2O14 & 2O15 The Daily Gamecock
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Garnet & Black
SGTV
WUSC-FM
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THIS IS STUDENT MEDIA Student Media at the University of South Carolina houses four student-run media outlets on campus: The Daily Gamecock, Garnet & Black, SGTV and WUSC-FM. Each offers students real-world experience in print, digital broadcast, advertising and graphic design, as well as the opportunity to plug-in at the heart of campus and the student body. All students, regardless of year or major, are invited to join one, or all four, of the media groups. Each student’s time in the newsroom, behind the mic, or in design builds the experience and skill set for internships and jobs after graduation.
CONTACT US Web: www.sa.sc.edu/studentmedia Creative: smcreativeservices@sc.edu Advertising Office: smadsales@sc.edu Classfieds: saclassi@mailbox.sc.edu
Main Office: 803-777-3888 Display Ads: 803-777-3018 Newsroom: 803-777-7726 Fax: 803-777-6482
Student Media 1400 Greene Street Russell House 343 Columbia, SC 29208
Scott Lindenberg
Sarah Scarborough
Kristine Capps
Edgar Santana
Degan Cheek
Director of Student Media E: sclinden@mailbox.sc.edu P: 803-777-3915 Creative Director E: santanae@mailbox.sc.edu P: 803-777-5094
Advertising Manager E: sarahs@mailbox.sc.edu P: 803-777-5064
Business Manager E: kristine@mailbox.sc.edu P: 803-777-7866
Production Manager E: cheekk@mailbox.sc.edu P: 803-777-2833
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THESE ARE THE FACTS Last year, we had an audience of
37,996
7,784
24,18O
6,O32
Graduate students
Undergraduate students
45%
55%
Males - (14,338)
Females - (17,626)
62%
38%
Out-of-state students
In-state students
71%
Undergrads live off campus
USC faculty and staff
21%
Undergrads are part of Greek Life
CAROLINA READERSHIP 1. Which of the following do you read regularly?
2. Of all the publications listed, which one do you read most?
52% - The Daily Gamecock
79% - The Daily Gamecock
19% - The State
8% - The State
13% - Free Times
1O% - Free Times
7% - None of the above
2% - Zipsheet
5% - Zipsheet
1% - The Odyssey
4% - The Odyssey Who filled out this survey? 25% Freshman
21% Sophomore
15% Junior
22% Senior
13% Graduate Student
4% Faculty/Staff
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THE DAILY GAMECOCK dailygamecock.com
@thegamecock
The Daily Gamecock
The Daily Gamecock seeks to inform and entertain students, faculty and staff, as well as the greater Carolina community with a readership of more than 30,000. The student voice of The Daily Gamecock covers everything from the university’s administration to athletics to the local community. The Daily Gamecock publishes 8,000 issues Monday through Friday and is distributed to 130 locations on and around campus. The newspaper was voted 10th in the nation’s best college newspapers by Princeton Review in 2013 and was named Best Collegiate Newspaper in the state by the South Carolina Press Association in 2013. The Daily Gamecock’s design staff is also recognized regionally & nationally for innovative and superior designs.
GARNET & BLACK gandbmagazine.com
@garnetandblack
Garnet and Black Magazine
Garnet & Black, the university’s student-produced magazine, brings together the best in fashion, photography, design and student-interest pieces to create a buzz on campus. Whether exploring national issues and their impact on campus or taking a seat with the largest local artists, Garnet & Black makes their statement with bold design and lasting impressions. Printed four times a year, the longer shelf life keeps your message in the hands and minds of students, faculty and staff.
SGTV sgtv.sc.edu
@SGTVatUSC
SGTV - Student Gamecock Television
Student Gamecock Television offers creative opportunities for students to provide entertaining and informative programming to the university and Carolina communities. The station broadcasts on campus channel 4 and streams online at sgtv.sc.edu. Programming includes coverage of Gamecock athletics, entertainment news and the Columbia music scene, as well as helping students eat on a college budget. There are shows that live stream coverage of campus news, student government and other bits of college life. Finally there is SGTV Productions which creates videos for student organizations and outside clients. SGTV has been recognized nationally for its comedy, sports and news coverage, as well as produced many successful alumni who now work for the Atlanta Braves, Dallas Cowboys, NFL Films and many news outlets.
WUSC-FM wusc.sc.edu
@WUSC
WUSC FM Columbia
WUSC-FM is the university’s alternative, educational, free-format radio station on 90.5 FM. WUSC is one of a handful of free-format radio stations in the country, where each of the station’s DJs have the freedom to handpick their content from WUSC’s extensive and diverse music library. With everything from a concert calendar to ticket giveaways to community news, the station plays to the student body and surrounding community. The station transmits at 2,500 watts with a range of 30 miles and serves an international audience with a webcast at wusc.sc.edu.
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“
Through our multimedia platforms, noboby covers USC better for our readers, viewers, and listeners.
”
SOCIAL MEDIA
DIGITAL
MOBILE
As media evolves so does Student Media at the University of South Carolina. Through our multimedia platforms, nobody covers USC better for our readers, viewers and listeners. Whether it’s a grab-and-go copy of the newspaper, a daily email of headlines, or broadcast, mobile and digital content, we deliver directly to our audience when, where and how they want it. Each media outlet enjoys a strong social media presence and substantial web traffic. With a combined Facebook and Twitter audience of over 33,000 followers, the Carolina community trusts Student Media to deliver breaking news, information and advertised values. The Daily Gamecock’s mobile app brings campus news and advertisements directly to our readers’ iPhones, iPads and Android devices. With real-time deals and breaking news alerts, the app has proven to be a great tool in building our audience and keeping our readers connected. With over 15,000 downloads, our mobile platform is positioned for growth as we develop additional features and innovative ways to connect with our readers.
TESTIMONIALS Dan Sarantopolus
Owner, Columbia Charlotte Shuttle
Sydney Botelho
Advisor/Program Coordiantor, Office of Pre-Professional Advising
“There is simply no more effective way to reach the USC Columbia demographic than through Student Media, and our continual, consistent growth as a company is in large part a function of that effectiveness.” “We were looking for more reach with our social media, not only to the students on campus but also other offices within USC so we could build more relationships across campus. Our reach more than tripled this past year. We could not have done this without Student Media!”
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THE DAILY GAMECOCK We offer a 20% discount on the second ad of schedule and 30% for all remaining ads. To receive the discount, no changes are allowed. Any time you start a new ad schedule, you will pay full price for the first ad and receive discounts on all other ads on that schedule. The discounted rates listed below are offered in exchange for a commitment to a specified amount. A contract must be signed in order for the rate to apply. All advertising charges (color, online, special sections, etc.) will count toward achieving the contract.
Rates Business Rate Open $2,000 $3,000 $4,000 $5,000 $7,000 $10,000 $15,000 $20,000 $30,000
$9.00 $8.80 $8.60 $8.40 $8.20 $7.90 $7.60 $7.00 $6.50 $6.00
Univ./Nonprofit Open $2,000 $4,000 $6,000 $10,000 $15,000 $20,000
$8.00 $7.50 $7.00 $6.50 $6.00 $5.50 $5.00
Student Org. Open $1,000 $2,000 $5,000 $10,000 $15,000 $25,000
$7.00 $6.80 $6.60 $6.00 $5.50 $5.00 $4.50
We charge a 20 percent premium for guaranteed positioning if the space requested is available. All rates listed are per column-inch.
Sizes - Broadsheet 6 x 20.72"
3 x 20.72"
6 x 10.278"
3 x 10.278"
3 x 5"
3 x 2"
2 x 2"
Columns 1 = 1.528” 2 = 3.223” 3 = 4.917” 4 = 6.612” 5 = 8.306” 6 = 10”
Deadline Schedule To run an ad on:
Reserve space by:
And approve artwork by:
Monday Tuesday Wednesday Thursday Friday
Wednesday, 5 p.m. Thursday, 5 p.m. Friday, 5 p.m. Monday, 5 p.m. Tuesday, 5 p.m.
Friday, 11 a.m. Monday, 11 a.m. Tuesday, 11 a.m. Wednesday, 11 a.m. Thursday, 11 a.m.
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THE DAILY GAMECOCK Color Rates 4 col/in–15 col/in 16 col/in–31.5 col/in 32 col/in–63 col/in 64 col/in–80 col/in 81 col/in–124 col/in Spot Color (any size)
$4.00 $3.50 $3.00 $2.75 $240* $50*
*Flat rate. All other prices are by column inch.
Full
Spot
B&W
**Student Media reserves the right to change spot colors to the closest acceptable spot color formula from our chart. Unacceptable colors include CMYK formulas not listed, any RGB color formulas and Pantone spot colors. Visit www.sa.sc. edu/studentmedia/advertising to find our acceptable spot color formula chart.
Front Page Advertising Place your ad on our front page! We are now offering premium placement at the bottom of our front page. This 6 column by 2 inch full color ad is $450. Sold on a first come, first served basis.
Classified Advertising The Daily Gamecock offers classified advertising both in the print and online versions of the daily newspaper and gives great exposure to a key demographic in the Midlands. Students, faculty and staff turn to the classifieds for job opportunities, tutoring, merchandise, apartments, automobiles, and more. Visit dailygamecock.com/classifieds to create your account and place your ad.
Puzzles
The sudoku and crossword puzzles are very popular features in The Daily Gamecock. Students, faculty and staff can be seen throughout campus passing time solving these entertaining puzzles. Advertisers can take advantage of this captive audience by placing ads within the puzzle areas. This sponsorship offers a great value since the ad will be in front of a potential customer for a long period of time. Puzzles are sold on a first-come, first-serve basis. Puzzle ads can be purchased for $50 apiece, or $40 apiece for a block of 10 per semester.
Preprinted Inserts
Please call 803-777-5064 for information on requirements and rates for inserts.
Thursday, March 27, 2014
HOUSING
EMPLOYMENT
EMPLOYMENT
2 Bedroom 2 bath Condo at 2002 Greene Street Lg. condo at 2002 Greene St. All appliances including washer and dryer. Great view. Walking distance to USC, Chik-fil-a, Starbucks. $975 mo. Secure keyed entry and covered parking. Cute kitchen and large bathrooms. Lease starts first week of Aug. Call or text Mike @ 413-2516. Nice place to live! Email adzonni@aol.com
NOW HIRING & TRAINING SWIMMING INSTRUCTORS! Pay starts @ $10.25 per hour. Free Training and Certification. Email your current availability or class schedule and any qualifications you may have to Jim Reiser at jreiser@swimprofessor.com
STORE CLERK PEOPLES PAWN SHOP INC SEEKING PART TIME YOUNG PERSON, WILL WORK AROUND CLASS SCHEDULE, MUST BE ABLE TO LIFT HEAVY OBJECTS, WELL GROOMED, HONEST, RELIABLE, ABLE TO PASS CRIMINAL BACKGROUND CHECK, APPLY IN PERSON MON THRU FRI. 9AM TO 2PM SEE JON 1324 ASSEMBLY ST, COLA 803-256-1888 Email peoples9@bellsouth.net
Email jreiser@swimprofessor. com
24/7 dailygamecock.com
THE SCENE
EMPLOYMENT Experienced Servers/ Hostess for Pawleys Front Porch Looking for experienced staff for a high volume restaurant. Must have one year experience in position for which you are applying. Applicants must have great attitudes, outgoing personalities, and common sense. Send resumes and availability: jaymorris38@yahoo.com Interviews will be scheduled accordingly. DO NOT APPLY IN PERSON
8
ANNOUNCEMENTS Business Experience Fast paced downtown Columbia physician practice has openings for those individuals graduating in May and desiring to work for at least a year before attending graduate school. Only those with high GPA, superior work ethic and high energy should apply. These positions will help you gain valuable business knowledge in the medical field. Email resume with date you could begin working to: ndurand@physicianservicessc. com
PHD • JORGE CHAM TODAY NETHERFRIENDS / ELVIS DEPRESSEDLY / RL KELLY / PARRELLI BLU 9 p.m., $6 Conundrum Music Hall, 626 Meeting St.
WHETHERMAN WITH CELIA GARY 8-11 p.m., $5 The Red Door, 134 1/2 State St.
TOMORROW MOOSE KNUCKLE (CD RELEASE) / INTO THE DEPTHS / ROBOT PLANT / SLAVEDRIVER / WE CAME WE CONQUERED
SPACE IDEA / SPITFEST 3.5 8 p.m., $5 Conundrum Music Hall, 626 Meeting St.
3/27/14
YOUR CAROLINA CUP HEADQUARTERS FOR MEN AND WOMEN Friday March 28, 2014 The Vineyard Vines Bus is coming to Brittons 2818 Devine Street
Aries
Taurus
You can do more than you thought. Higher-ups speak well of you. Have your facts together. It’s empowering. Don’t forget to do an important job. Something doesn’t go as planned. It all works out.
7:30 p.m., $5 / $8 under 21 New Brookland Tavern, 122 State St.
ACROSS 1 Place for family game night 4 Book of poems partly by King David 10 Farm grazer 13 Egg cells 14 Communicating regularly 16 Fat Tire product 17 Ballplayer’s hat 18 Woos, minstrelstyle 19 N.J. neighbor 20 Dismiss an occult doll-making practice? 23 Hanukkah money 24 Govt.-issued ID 25 Donahue and Collins 26 Double Stuf cookies 28 With 57-Down, wealthy people 31 Hair removal brand 32 “What’s that chocolate beverage you’re drinking, Yogi?” answer? 36 Raggedy doll 37 Debate side 38 PC component 39 Studio whose films get off to a roaring start 42 Model train expert? 45 Speed-of-sound name 48 Wee, like bairns 49 Sarandon of “Bull Durham” 50 Snow-block home 52 Hippie’s home 55 When Romeo meets Juliet 56 Frilly Hawaiian dress? 60 Small amount 61 Temps 62 Fib, e.g. 64 Dark time for a poet 65 Kind of fiction 66 Recreational transport, briefly 67 Driller’s deg. 68 More sexy 69 Manhattan liquor
HOROSCOPES There’s a change in plans. A career oppor t u n it y arises from an unexpected source. Friends are there for you. Be thankful for what you’ve got. Don’t gamble or make expensive promises. Replenish your reserves instead. Balance work with relaxation.
803-771-2700
Gemini
St udy t he it i nera r y before dash ing of f. Make sure the numbers balance. Include a beautiful destination and interesting conversation. Private effort pays off. S o m e o n e ’s s t a n d i n g for you. Your holdings increase in value. Give love, not money.
Cancer
Your team is hot. Ideas pop like corn. Choose one you like, and use it to grow the group fund. Someone could criticize, so rely on your support group to explain. Use a gentle touch rather than force.
Tuesdays
DOWN 1 Bespectacled dwarf 2 Role for Patti LuPone or Madonna 3 Layered pastry 4 “Hogwash!” 5 Scissors cuts 6 Periodic table figs. 7 Access with a password 8 “Faster, huskies!” 9 John Candy skit show 10 Golf bag carrier 11 World Cup chant 12 Runner-up’s news 15 Earring style 21 Texter’s “From a different aspect ...” 22 “Say it isn’t so!” 23 “La maja desnuda” painter 27 Second-year student 29 High, in Hamburg 30 Spanish river 33 Top Olympic medals, in Madrid 34 Rapid economic expansion 35 Plains tribesmen
For solutions to today’s puzzle, go to dailygamecock.com
or download our app!
39 Powerfully built 40 Tip on a table 41 City bond, informally 42 Dynasty during Confucius’ time 43 Juliet’s family name 44 American territory in the Pacific 45 Offended 46 Signed a pact, say 47 Circus performers 51 Slays, mob-style 53 “Care for __?”:
after-dinner offer 54 Numbskull 57 See 28-Across 58 Hodgepodge 59 Mouse manipulator 63 Night of anticipation
Leo
Sagittarius
Love could seem intense. Don’t get intimidated. It’s worth any unexpected surprises. Flow around obstacles like water. Work out misunderstandings by remaining committed to partnership, and flexible about what t hat looks like. Spend quiet time together.
A soc ia l event cou ld s p a rk r o m a nc e . You stumble onto a treasure. T h i n g s d o n’t g o a s pla n ned. One opt ion may be expensive... it’s not the only one. Seek advice. Talk it over with a variety of viewpoints.
Capricorn
Virgo
Let advancement occur naturally. There’s money to be made. Complete t a s k s a s t he y c o m e . Meet and greet. Dance with chaos. Listen to a critic. Study how others r e s ol v e d a p r a c t ic a l problem. Add chocolate.
Libra
It’s a perfect time for a new look. Revamp your haircut or style. Make creative changes. You’re extra attractive. Handle a c hore you’ve b e en avoiding, and free space f o r s o m e t h i n g n e w. Consider all possibilities.
Avoid distractions to savor an especially delicious moment. Fall in love all over again. Brainstorm creat ive career ideas. Infuse passion into your work. Your planning and research pays off. Prepare for your big launch.
Aquarius
You don’t need to spend a lot to have fun. Get your crew together, and go play in the park, near water, or downtown. Assign a designated driver. Don’t expect to get a lot done... enjoy the company.
Pisces
Scorpio
Work interferes w it h playtime. A compromise ca n be worked out. Talk about sad feelings. Support you r team. Get the project rolling. Ve r i f y y o u r g u e s t l ist. Negot iate a fa ir e x c h a n g e . Po s t p o n e bu y i ng t reat s u nt i l money rolls in.
Revamp or repair a water element in your home. Clean, organize and increase the beauty around you. Something you t r y doesn’t work. Get help f rom family and friends. They love you. Play music. Provide refreshments.
dailygamecock.com
S M WALK TO MASS
|
SATURDAY — 4:30 PM SUNDAY — 9 & 11AM 5 & 7 PM 1610 Greene Street On the USC Campus
3/27/14
1 2 3 4
For solutions to today’s puzzle, go to dailygamecock.com
or download our app!
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THE DAILY GAMECOCK - SPECIAL PUBLICATIONS Welcome Back
2013
Publishes 8.15.2014 & 1.12.2015 The Welcome Back issues publish at the beginning of each semester and gives advertisers an opportunity to introduce their business, product or service to a new batch of incoming first-year students as well as returning students, faculty and staff. The first issue of the fall semester publishes the day before move-in and stays on the racks until the first day of class (a shelf life of six days).
FOOTBALL PREVIEW
Football Season Preview
Publishes 8.28.2014 Football is king at Carolina and the countdown for next season begins at the bowl game. The Daily Gamecock’s special football issue previews the top rivalries, players to watch and the season ahead, serving as the go-to guide for students, faculty and staff at the university. Get your message out to the Gamecock faithful!
Parents Weekend Nick Nalbone / THE DAILY GAMECOCK
Publishes 12.05.2014 Semester Spotlight 2014 As the fall semester comes to a close be sure not to miss out on our popular Semester Spotlight. This special edition takes a look back at some of the great Carolina moments of fall semester. Published on the last day of class, Semester Spotlight has an extended shelf life and is a great way to reach students before the holidays.
SEMESTER
S P OT L I G H T FA L L 2 0 1 3
ecock, mination has No Limits.
mnus
BEST OF
BEST OF
Best of Carolina
C ACRAO NIA RLOI L NA 2014
Publishes 9.26.2014 Parents are in town and students are scrambling to schedule a weekend full of dinners, city shopping and nights on the town. Reach out to students and their parents with special deals and events fit for a family weekend, with an extra readership over 6,000 visiting family members.
Publishes February 2015 Now in our sixth year, we expect even more students to vote for their favorite Columbia establishments. Winners are announced in this highly anticipated special issue.
2014
ng. A former high school athlete, he’s ns, think on his feet and motivate. His Earth Science classroom and his students. are their new knowledge of climate conditions, . “I leave nothing on the table,” says the he end of the day, then I didn’t do enough.” ighth-graders on their toes, because they n on the job.
Off-Campus Housing Guide
mits
WHILE YOU WERE HERE
Publishes Spring 2015 Our annual Off-Campus Housing Guide is a wealth of information that gives students everything they need to know about moving off campus. When students are researching where to live make sure your property is in the guide they go to.
Year in Review
FALL 2010 – SPRING 2014
SUPPLEMENT
Publishes 4.27.2015 It’s the end of another school year and graduates and soon-to-be sophomores alike are looking longingly to the finish line. This issue publishes on the last day of class and offers a break from the books and gives students a nice momento of their year at Carolina.
Sizes - Tabloid Columns
6 x 9.75
6 x 4.792
3 x 9.75
3 x 4.792
3x2
1 = 1.528” 2 = 3.223” 3 = 4.917” 4 = 6.612” 5 = 8.306” 6 = 10”
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DAILYGAMECOCK.COM The Daily Gamecock’s online edition serves parents, alumni and thousands more with content from the day’s paper as well as supplemental photo slideshows, videos and exclusively online features and news content. The site is updated each night with the newspaper’s print production, as well as throughout the day as news breaks and features unfold. Both The Daily Gamecock’s Twitter and Facebook followings, which number around 33,000, are directed to the site.
2
1
2
Pricing Info
1
Top Banner (728 x 90) $40/day; $250/week
2
Button (120x90) $25/day; $150/week
3
3
Large Box (300 x 250) $30/day; $200/week
Stats 2013 - 2014 372,705 sessions 245,508 users 744,652 page views
THE SUMMER DAILY GAMECOCK Reach thousands of students, faculty and staff, as well as visitors to the campus with our weekly summer edition of The Daily Gamecock. With many students and their parents on campus for orientation (more than 10,000) and summer campus tours (more than 5,000), advertising in the summer issues of The Daily Gamecock is an affordable and effective way to create a new client base with incoming students and renew your connections to returning students. The summer paper publishes every Wednesday during summer sessions with a circulation of 6,000.
Pricing Info Business: $6.00
Univ. Dept: $5.00
Student Org: $4.00
Spot color rates are $50 per ad regardless of size. Regular, full-color rates apply to the summer paper.
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DAILY GAMECOCK MOBILE ADVERTISING Place a link to your business on the home page for Carolina news and reach thousands of savvy shoppers. Link directly to your website or mobile app and reach our growing audience. The Daily Gamecock mobile app is a great way to connect with Gamecocks on the go. Check with your account representative for up to date user stats.
424x404 pixels
320x50 pixels
Tile Placement
Banner Advertising
Purchase a tile that will live on the home page of The Daily Gamecock app. Everytime a user opens the app your logo will be there! Once a user taps your tile they will be sent to your website. Limited space available.
We are also pleased to offer banner advertising for iPhones, iPads, and Android devices. For iPads, banner advertisements will have a size of 300x250 pixels. Banners will rotate on most pages as the user navigates through the app.
Tile Rates
Banner Rates
1 week
3 weeks
1 week
3 weeks
$125
$350
$70
$150
6 weeks
12 weeks
6 weeks
12 weeks
$650
$1200
$250
$400
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“
...G&B finds its way into the hands of some of the city’s most followed shop owners, stylists and fashion junkies.
”
GARNET & BLACK Garnet & Black, the university’s student magazine since 1994, brings national style and interest to the collegiate and community level. The staff works with local boutiques, hotels and businesses to dress models and set up photo shoots to create a magazine that rivals national publications in design and content. The magazine’s roots are in the community, and G&B finds its way into the hands of some of the city’s most-followed shop owners, stylists and fashion junkies. With four printed editions a year and an online presence, Garnet & Black draws in readers year-round with weekly blogs, online-only features and event coverage. Each of the magazine’s full editions are also available online, putting your business in front of visitors seeking high impact content and cutting-edge design. You can visit the website at gandbmagazine.com. 8.5" x 11"
8" x 5.125"
3.875" x 5.125"
Pricing Info Back Cover (8.5”x11”) Inside Cover (8.5”x11”) Full Page (8”x10.5”) Half Page (8”x5.125”) Quarter Page (3.875”x5.125”)
$700 $600 $500 $300 $200
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SGTV Whether you need a video for a website, television or YouTube - SGTV can produce a professional video for whatever your needs are. For more information please contact your account representative or you can call the station directly at 803-777-3760.
Fully Produced Video: Commercial, Reel, Training, Promotional, Recruitment, Music Video, etc. - One camera (A second camera can be added for $200 per day of shooting) - Video filmed and edited, including sound and basic graphics - Music licensing available (Pricing based on the needs of the project) 1 Day Shoot (4 hours): $800
2 Day Shoot (8 hours): $1200
3 Day Shoot (12 hours): $1600
Pricing for videos requiring more than three days of shooting will need to be negotiated based on project
Filming: Speakers, Shows, Weddings, etc. - Videos will be filmed with sound, and raw footage will be delivered with little or no editing - Minor editing can be added and pricing will depend on the event. 1 Day Shoot (4 hours): $400
2 Day Shoot (8 hours): $600
3 Day Shoot (12 hours): $800
Video Sponsorships: Sponsorships will include a graphic at the beginning of videos with a 15 second voice over for videos over 3 minutes, and 10 seconds for videos under 3 minutes. 10 Videos - (estimated 1,000 views) 20 Videos - (estimated 2,000 views) If aggregate view count does not reach estimate within 1 week of final video being released, sponsorships will be added to new videos until that goal is met. Sponsorships for specific shows may also be available. Graphics must be provided in 1080x1920 resolution, or contracted out by creative services.
WUSC - FM WUSC-FM is USC’s non-commercial, educational, HD free-format radio station on the frequency 90.5-FM. The station transmits at 2,500 watts with a range of 30 miles and serves an international audience with its webcast at wusc.sc.edu. WUSC has been providing diverse and unique programming to the Columbia area since 1947. WUSC is one of only a handful of free-format radio stations in the country. Free-format radio programming allows the DJs to determine the content of their shows by choosing music from WUSC’s extensive and diverse music library. WUSC offers a concert calendar, ticket giveaways, community news, remote broadcasts, a station website and more. Through underwriting, local businesses have the opportunity to be recognized for supporting quality programming. We can customize a schedule just for you! For more information, call the Public Affairs Director at 803-777-7172, or visit wusc.sc.edu.
Pricing: Semester One Hour (24 Spots) Two Hours (48 Spots) Three Hours (72 Spots) Each Additional Hour (24 Spots)
Pricing: Academic Year $260 $415 $570 +$150
One Hour (48 Spots) Two Hours (96 Spots) Three Hours (144 Spots) Each Additional Hour (28 Spots)
$470 $730 $980 +$250
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SOCIAL MEDIA Social media has become an integral part of creating a marketing plan and we have a program to help effectively manage that for you. Whether you use Facebook, Twitter or Instagram, social media can be a powerful tool to help connect with current customers and reach new ones. Our social media team can help you determine the best mix for your business. They can also manage, monitor and track your account so you don’t have to!
Packages Include Initial meeting to conduct needs analysis
Create a plan of action
Regular postings and monitoring
Interacting with community
Pricing Info 1 month
3 months
$200
$480
$200
$480
Google+ (Local)
$100
$240
1 2 3 4
1 month
3 months
$200
$480
$100
$240
Social Bundle
$300
$720
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DESIGNER CHECKLIST Student Media has an award winning team of designers that are here to help you with your creative at no additional charge. If you choose, you may design your own ad. We just ask that you follow the criteria below.
Formats we accept: (with linked files and fonts) Adobe PDF (.pdf)
Adobe InDesign (.indd)
Adobe Illustrator (.ai)
File Preferred
Formats we do not accept Microsoft Word, Publisher, Powerpoint, Excel, Pages, JPEGs, GIFs, PNGs, and Quark Express
Settings Color Mode
Resolution
Fonts
Images
CMYK
300 DPI
Outlined
Embedded
Sized correctly 1 Column: 1.528” 2 Columns: 3.223”
3 Columns: 4.917” 4 Columns: 6.612”
5 Columns: 8.306” 6 Columns: 10”
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Distribution Locations
100
on campus
30
off campus
Rack Location Student Media HQ
TO SPRING SPORTS CENTER
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2O14 & 2O15 PUBLICATION DATES September
August S 3 10 17 24 31
M 4 11 18 25
T 5 12 19 26
W 6 13 20 27
T
F
S
S
M
T
7 14 21 28
1 8 15 22 29
2 9 16 23 30
7 14 21 28
1 8 15 22 29
2 9 16 23 30
2 9 16 23 30
M
T
3 4 10 11 17 18 24 25
W 5 12 19 26
T 6 13 20 27
M
1 8 15 22
2 9 16 23
T
W
3 4 10 11 17 18 24 25
3 4 10 11 17 18 24 25
F
S
5 12 19 26
6 13 20 27
S
M
T
W
T
5 12 19 26
6 13 20 27
7 14 21 28
1 8 15 22 29
2 9 16 23 30
S
S
M
T
W
T
F
S
7 14 21 28
1 8 15 22 29
7 14 21 28
1 8 15 22 29
2 9 16 23 30
3 10 17 24 31
4 11 18 25
5 12 19 26
6 13 20 27
F
S
S
M
5 12 19 26
6 13 20 27
7 14 21 28
1 8 15 22 29
2 9 16 23 30
T
W
3 4 10 11 17 18 24 25 31
May
3 4 10 11 17 18 24 25 31
M
T
W
T
F
S
4 11 18 25
5 12 19 26
6 13 20 27
7 14 21 28
1 8 15 22 29
2 9 16 23 30
3 10 17 24 31
F
S
April T
F
S
5 12 19 26
6 13 20 27
7 14 21 28
S 5 12 19 26
M 6 13 20 27
T
W
T
7 14 21 28
1 8 15 22 29
2 9 16 23 30
3 4 10 11 17 18 24 25
July
June
S
M
T
W
T
F
S
S
M
T
W
3 10 17 24 31
4 11 18 25
5 12 19 26
6 13 20 27
7 14 21 28
1 8 15 22 29
2 9 16 23 30
7 14 21 28
1 8 15 22 29
2 9 16 23 30
3 4 10 11 17 18 24 25
T
Special Publications: Fall 2014 Welcome Back: Aug. 15 Football Preview: Aug. 28
S
S
March
T
F
January
F
February S
T
December
November S
W
October
F
S
5 12 19 26
6 13 20 27
S
M
T
W
T
F
S
5 12 19 26
6 13 20 27
7 14 21 28
1 8 15 22 29
2 9 16 23 30
3 10 17 24 31
4 11 18 25
Special Publications: Spring 2015
Parents Weekend: Sept. 26 Semester in Review: Dec. 5
Welcome Back: Jan. 12 Best of Carolina: Feb. 2015
Housing Guide: TBD Year in Review: Apr. 27
Notable Dates Classes Begin: Aug. 21 Fall Break: Oct. 23-24 Thanksgiving Break: Nov. 26-30
Classes End: Dec. 5 Final Exams: Dec. 8-15 Commencement: Dec. 15
Commencement: May 8-9 Classes Begin: Jan. 12 Spring Break: Mar. 8-15 Final Exam: Apr. 29 - May 6
Football Schedule v. Texas A&M: Aug. 28 v. East Carolina: Sept. 6 v. UGA: Sept. 13
RateCard_Final_07102014.indd 16
@ Vanderbilt: Sept. 20 v. Missouri: Sept. 27 @ Kentucky: Oct. 4
v. Furman: Oct. 18 @ Auburn: Oct. 25 v. Tennessee: Nov. 1
@ Florida: Nov. 15 v. South Alabama: Nov. 22 @ Clemson: Nov. 29
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