Special
Silmo
Edizioni Ariminum Srl - Via Negroli, 51/A - 20133 Milan - Italy
The First International Optical Magazine • September 2014
Summary
Special
Silmo
14 tember 20 ine • Sep cal Magaz onal Opti Internati The First
In this issue we speak about...
Fashion trends INDUSTRY new products, marketing and economy.
Adriano Lio
31
Alex Barusco
17
Andrea Rattaro
8
Anne-Lise Seyler Frendo
8
Antonio Ferretto
17
Bérangèr Granger
8
Bernard Chavanet
8
Bernard Sanselme
7
Milan - Italy
Blackfin 22 8
51/A - 20133
Caroline Kovarski
Edizioni Ariminum
Srl - Via Negroli,
Caroline Huguet
Vedere International September 2014 Publishing Director: Isabella Morpurgo
8
Chick Occhiali
17
Coppe & Sid
23
Daniel F.
8
David A. Damari
16
Didier Gormand
7
David Spencer
5 6
Editorial Fairs
Special Silmo
34
Edvige Forestier
8
Eli Peli
8
Eté Lunettes
30
Eye Design Club
23
Fabbricatorino 24 Francoise Zamfirescu
6 Silmo
8
Frida Kahlo
41
Frost 26
9 Optrafair
GFC 27
10 International Vision Expo West
INVU 28
11 Vision X
Kenmark Group
29
Key Optical Europe
30
12 Hong Kong
Liò Factory
31
13 100% Optical
Locco Brillendesign
32
Marie Agnès Poillot
8
7
Jean Claude Hache
Marinella 24
14 Ioft
7
Martine Routon
16 Diops
Media 10
13
Mehran Baghaie
41
Mireia Pacheco Cutillas
17 22 42
Designer - Designer New at Silmo Trends
8
Marc Stone
33
OKObyOKO Paris
35 36 - 37
OWP Brillen
Pramaor 22 Preethi Pradan
7
Prema Chande
8
RaverTower
38
Rip Curl
40
Roger de Saint André
8
Sarita Soni
7-8
Steven A. Loomis
16
Seraphin 34 41
Spectacle Eyeworks Swiss Eyewear Group
28 – 33 - 40
Working Class Eyewear
38
Zac Posen
29
Zoi Kapoula
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VEDERE GOES DIGITAL
l a i r o t i d E
After being for five years on Social Networks and on digital edition, here comes a new step towards the future
Special
Silmo
Edizioni Ariminum Srl - Via Negroli, 51/A - 20133 Milan - Italy
The First International Optical Magazine • September 2014
In April 2009 we created the Facebook page of VEDERE and the digital edition of all our magazines, six months later we counted 1000 likes on Facebook. Today we have more than 3,100 “fans” , most of them italian (over 1,200) but from all over the world as well. We mainly write in Italian and English, but we ofter post in French and Spanish. Our goal is not only to spread the official press releases but also to inform our readers about all the relevant news that could be useful to traders, technicians and eyewear professionals. The social network proved to be essential to reach a lot more people than before all over the world and by word of mouth is now popular to a growing number of insiders and professionals; meanwhile the digital edition of our magazines is sent to over 30,000 potential readers. We asked ourselves what was the main purpose of trade magazines today, we wondered about our role in the market and how we could have been useful to our readers in a world where most of the news we publish are probably old by the time they get on paper. In the meantime we have been working online especially with far away countries and it proved to be a successful option. For these and other reasons that we are sure our readers understand and share with us, we have decided that the time has come for us to go on and keep up with the times. Starting this fall VEDERE, the oldest international magazine in the field since 1953, will be published only in its digital edition. It will become a monthly online magazine with its two versions, the Italian one and the international one in English. TECH International, our magazine devoted to industry and technology , will be published only online as well. There will be a new synergy between the digital edition, the web site, the social networks and all of the web which we are sure you will appreciate. We will still print the magazine twice a year, with two special paper issues for Mido and Silmo, which will be hand out only during the fairs. Isabella Morpurgo publisher isabellamorpurgo@vedere.it
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Silmo time! A
round a thousand companies are expected to attend SILMO in Paris from 26 to 29 September 2014. More than a hundred companies are returning or exhibiting for the first time, including Marchon, De Rigo Vision, Schneider, Stepper, Satisloh, Bushnell Outdoor Products, Budri, Kirk & Kirk, etc. The growth in the number of Italian companies exhibiting is remarkable, as is the continued presence of Korean designers. Silmo’s goal is to offer the best business platform, an essential stage in forward planning, support companies in their development projects, demonstrate the industry’s creative and innovative know-how and strengthen a solid network of professionals who share the same goals. In a bid to closely monitor economic changes, integrate market developments and meet the demands of both exhibitors and visitors, Silmo has done a number of important changes in order to boost its appeal and continue to stand out as a must-visit gathering: n A schedule more in sync with visitors, n A clearer layout, n A more extensive programme of events.
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AB FAB LAB, at the entrance to Hall 5, brings together the latest technological innovations, processes and materials, all dedicated to the manufacture of lenses and frames. Surfacing, colouring, components, materials, cutting and 3D printing are all showcased in this truly “universal exhibition” of the industry’s finest manufacturing techniques, which are a source of added value. LUXURY presents jewellers, luxury brands and specialist makers of exclusive frames; showcased within a dedicated display area, these companies utilise the finest materials — gold, silver, horn, wood, precious stones, etc. — to produce truly exceptional eyewear. A fusion of art and craftsmanship, the Luxury area celebrates know-how and exclusivity and offers a unique insight into brands whose closely aligned market identities highlight the diversity and particular characteristics of the contemporary luxury sector.
The 2014 event will also include: SILMO ACADEMY, SILMO d’OR Awards, SILMO FASHION STYLE, MO by SILMO, Merchandising Workshop, SILMO TV by ACUITE, LINK by SILMO and more.
SPORT shines the spotlight on the specific characteristics of dedicated sports glasses and sunglasses, a new exhibition area intended to promote active sports brands and sportswear more effectively.
In order to provide clearer signage and enable visitors to save time, Silmo has reorganised the way industry segments are sited. New categories has been added, with pictograms clearly identifying each of the 11 sectors that make up this outstanding industry.
The VILLAGE continues to position itself strategically at the intersection of trends and designers. This is an area where design and the most innovative
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ideas jockey for position to reveal resolutely stylish and exclusive collections with a contemporary appeal... a unique exhibition area enhanced by an incubator bringing together the up-and-coming creative vanguard, the so-called new “Villagers”. FRAMES brings together a comprehensive overview of optical glasses and sunglasses brands. These include traditional eyewear manufactures displaying their much sought-after and prized expertise, alongside fashion brands and readyto-wear collections unveiling their exclusive universe reminiscent of the Silmo Fashion Style trends area. LENSES assembles the work of the world’s finest lens manufacturers who present their latest technological innovations with a comprehensive product range including all types of lenses: sport, progressive, ophthalmic, solar, mineral, organic and connected. CONTACT LENSES reveals solutions and innovations in the field of contact lenses that will create footfall for retail outlets and grow revenue. OPTICIANS’ EQUIPMENT is a must-visit area for professionals wishing to keep abreast of major developments in terms of tools, cutting and measuring instruments, not to mention optometry equipment. POS EQUIPMENT offers opticians all the tools and resources they need to plan their store layout: furniture, display stands, store signs, merchandising advice, safety, etc.
CONNECTED OPTICIANS introduces partner networks for opticians — central purchasing bodies, chains, management centres, etc. — together with professionals working in the digital domain offering IT and connectivity solutions, websites, social media networks, etc. LOW VISION offers opticians and other professionals the opportunity to improve their knowledge of this topic, along with practical and useful information to help tackle one of today’s major health problems. SILMO ACADEMY - Symposium programme 28 & 29 September 2014 Topic: EYE STRAIN This symposium will be chaired by Dr Sarita Soni, a professor at the University of Bloomington with a PhD in optometry.
Sunday 28 September 2014, 10.00 am – 1.00 pm Session 1 WHAT IS EYE STRAIN AND WHO DOES IT AFFECT? n ”Eye strain, why and how?” by Professor Jean Claude Hache, ophthalmologist and Chairman of the Symposium n ”General fatigue and its impact on eye strain” by Preethi Pradan, PhD in Healthcare Management, Chitkaka university n “Eye strain on the ground: the ergonomist’s perspective” by Bernard Sanselme, ergonomist, Clermont Ferrand n “Eye strain and orthoptic diagnosis” by Martine Routon, orthoptist, Nantes n “Eye strain, the viewpoint of an optician/optometrist” by Didier Gormand, optometrist, Paris
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Fairs n “Influence of eye strain on the dynamics of vergence eye movements” by Bérangère Granger, research scientist, Paris l This session will finish with a round table discussion on the topic: “Can you hear signs of eye strains in a patient?” 2.45pm - Guest speaker: “Optometric Considerations with Head-Mounted Displays” by Eli Peli, optometrist, Professor of ophtalmology, Harvard Medical School Sunday 28 September 2014, 3.30pm – 6.00pm Session 2 SOLUTIONS TO EYE STRAIN n “Changes in visual discomfort with age” by Mireia Pacheco Cutillas, optometrist, Barcelone n “Eye strain, analysing the depth of the task” by Marie Agnès Poillot, optician, orthoptist and professor n “Eye strain and near vision discomfort in patients in their early forties” by Edwige Forestier et Anne-Lise Seyler Frendo, orthoptists n “From the prism bar to real space” by Zoi Kapoula and Françoise Zamfirescu, CNRS research scientist and orthoptist, Paris n “Conference on indoor lenses” by Andrea Rattaro, optometrist, Italy n “Eye strain, constraint result” by Bernard Chavanet, Professor n “Eye strain and nutrition” by Prema Chande, M.optom, DBM, FIACLE. Principal Lotus College of optometry Mumbai Monday 29 September 2014, 10.00am – 1:00pm Session 3 EYE STRAIN IN CHILDREN AND YOUNG ADULTS Guest speaker: “Eye strain in children” by Sarita Soni, OD, MS, FAAO Associate Vice President for research, Indiana University n “Impact of visual impairment on school learning processes” by Caroline Kovarski, , associate research scientist, Lyon 2 University n “Eye strain and the role of the vergence-accommodationsaccadic eye movement synergy: impact on cognition and new rehabilitation techniques” by Z. Kapoula, Daniel F. and A. Morize, research scientists, Paris
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n “Video games and binocular vision improvements” by Caroline Huguet, Professor n “Eye strain in children at school: consequences and prevention” by Roger de Saint André, optometrist WORKSHOPS (in French): Eye strain: analysing the task to be performed by Marie Agnès Poillot, optician, orthoptist and professor l Sunday 28 September 2014, 1.30pm – 2.30pm l Monday 29 September 2014, 2.00pm – 3.00pm WORKSHOP (in English): Google glass: Introduction for eye care professionals by Eli Peli, Optometrist, Harvard Medical School l Monday 29 September 2014, 9.00am to 10.00am
Silmo Istanbul 24 Saat Fuarçilik, the Silmo Association and Comexposium are working together to launch this new business event for the optics and eyewear sector in Turkey. Following the first successful edition of Istanbul Optik Fuari last December, the goal of Silmo Istanbul is to become the flagship Eurasian trade fair. Scheduled to take place on 11 - 14 December 2014, it is ideally located in Istanbul, the economic, artistic and cultural capital of Turkey and bridge between Europe and Asia. With annual growth of around 10%, the optics and eyewear market in Turkey is exhibiting a dynamism and potential that promises fantastic development opportunities for companies within the sector. The zone of influence of this new trade fair will extend from the countries bordering Turkey in the near and Middle East as far as East Africa, the preferred target of Turkey’s economic development. On the banks of the Bosphorus, visitors and exhibitors will be able to rediscover the key elements of the Silmo brand, together with the experience and original communication know-how of leading local experts.
Optrafair London Confidence in the show brand confirmed by orderss
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he Optrafair brand – described by UK optical business guru, Patrick Myers, as one that “people know and trust” - proved its value once again with the inaugural capital show, Optrafair London, held in April at Olympia. As show owners, The FMO partnered for the first time with OPTICIAN journal - and its sister company Reed Exhibitions – a winning formula that will be repeated in April 2015 at The NEC, when the show returns to Birmingham. Innovators were rewarded at Optrafair London as visitors to the three-day event showed a keen appetite for technology and products that will differentiate their practices. New gadgetry, space age diagnostics, bespoke contact lenses, business advice, significant advances in IT and fashion eyewear enticed visitors to show, which attracted 4616 visitors through the doors.
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Vision Expo West The meeting place for one of a kind networking on the US West Coast
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ore than 350 hours of continuing education, 190,000 sq. feet of exhibition space and 50 individual events will be available for visitors at Vision Expo West at the Sands Expo & Convention Center in Las Vegas (Education: Sept. 17 – 20; Exhibition: Sept. 18 – 20.) More than 400 companies are scheduled to exhibit, showcasing the latest products, trends and comprehensive solutions. Last June, Vision Expo West management released audit data for Vision Expo East that took place in March in New York. The exhibition and conference achieved the highest attendance in its history with more than 23,600 visitors representing 90 countries and all 50 United States. The audit includes a comparative analysis of qualified attendance
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numbers over a six-year period and a breakdown by practice type, job title, state, country and continent for 2014. Vision Expo West 2014 offers a host of opportunities for the next generation and industry veterans alike to connect. All attendees are invited to gather at the Vision Expo Opening Night Party on Sept. 18 from 9:00 pm to 1:00 am at the Hard Rock Café, where the Bad Habits Eye Docs of Rock to kick-off several days of learning, networking and celebration. For those who plan to arrive in Las Vegas a few days early, a new event produced by First Vision Media Group - Future in Focus: Showcasing Game Changing Eye Care Technologies – will showcase inventors’ and innovators’ latest eye care products in a forum similar to Shark Tank on Sept. 16 from 9:00 am to 5:00 pm at the Venetian Hotel. The Prevent Blindness Swing Fore Sight golf tournament also returns to Las Vegas for its seventh year on Sept. 17 at the Spanish Trail Country Club. Other key events to plan for include the Club Marchon Party, a Vision Expo favorite, at the Paris Hotel on Sept. 19 from 9:00 am to 1:00 am. Earlier that same evening, the Accessories Council will induct 20/20 Magazine into its Hall of Fame at a celebration at TAO in the Venetian from 6:00 am to 8:00 pm. Two appreciation events for buyers will occur daily on Sept. 18 and 19. The Suites’ Buyer Bellini Toast will be held from 3:00 pm to 5:00 pm in the Suites at the Venetian on Levels 35 and 36. A Galleria Appreciation Event will also be held on both days from 4:00 pm to 6:00 pm in the Galleria on Level 2. A number of specialty networking and education events will take place in Las Vegas as well.
Vision X The “refreshed” show in Dubai turns focus on region’s optical and eye-care business potential
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he highly-lucrative, international optical business will come under the microscope when a refreshed Vision-X Dubai - the Middle East’s largest optical trade show returns to Dubai World Trade Centre (DWTC) for its 15th outing later this year. Running November 25-27, 2014, Vision-X Dubai will gather more than 4,000 trade visitors and over 150 exhibitors from more than 15 countries across 6,500m2 of dedicated exhibition space at DWTC. According to Euromonitor International, the UAE eyewear market was worth $420 million (AED1.58 billion) in 2013 with the domestic market is forecast to grow at a CAGR of seven per cent per annum up to 2018. As a unified platform for the optical sector’s fashion and medical spheres to expand their regional operations, Vision-X Dubai will feature two distinct zones: Optistyle, a dedicated arena for retail opticians and optometrists, and Opticare, a platform covering the entire spectrum of technical eye-care products and services. Committed to expanding the vision of the optical industry, VisionPlus Magazine and Vision-X Exhibition have initiated Vision-X VP Awards to recognise excellence in the Middle East optical industry. Underlining the radical relaunch that is taking place this year, Vision-X has announced regional distributor Vision & Fashion as its headline sponsor for the upcoming event.
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Hong Kong Optical Fair A very interesting show and a series of seminars
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lobal trends in fashionable eyewear will be seen at Asia’s premier sourcing platform for the industry, HKTDC Hong Kong Optical Fair, taking place 5-7 November, 2014 at the Hong Kong Convention and Exhibition Centre. Hong Kong is the third largest exporter of spectacles and frames in the world after Italy and the Chinese mainland. HKTDC Hong Kong Optical Fair 2013 saw a record-breaking number of exhibitors - 700 from 26 countries and regions - and welcomed nearly 14,000 buyers from around 100 countries and regions. Eyewear has become a fashion accessory, a fashion statement. The prominently located and stylishly decorated Brand Name Gallery showcases brands from around the world. The combined power of brands has lifted the zone to a major highlight of the Fair. This year, the Gallery is expected to welcome some 180 well-known brands including ic! berlin, Davidoff, Italia Independent, JOHN VARVATOS, MANGO EYEWEAR, Moscot, Mykita, MISSONI, MUZIK and Frency-Mercury. The innovation in manufacturing materials and technologies of different brands will be showcased. Italia Independent is using its worldwide patent UV LUX treatment that makes the surface of the sunglasses soft at touch. The special treatment not only gives the glasses a velvety effect, but also has the attribute of being scratchproof. Besides, Thom Browne will feature the winning piece of the Silmo d’Or 2013 in the “Frame Category”, and CROSSROAD will bring forth glasses of the highest level of comfort and lightness produced by IP vacuum electroplating technology and laser soldering technique. Other fair highlights include Kids Eyewear, Reading
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Glasses, Contact Lens & Accessories, Diagnostic Instruments, Eyewear, Frames & Lens, Eyewear Accessories, Optometric Instruments, Equipment and Machinery and Sporting & Professional Eyewear. Informative HK Optometric Conference A series of seminars promotes greater knowledge of industry trends, issues and market development. This year’s 12th Hong Kong Optometric Conference, themed the “Development of Optometry for the Future”, will gather experts from around the globe to discuss hot topics of the industry. Among which, heavyweight speakers include professors of ophthalmology from Harvard University and Johns Hopkins University of the US, who will share their insights into topics of Google Glass Apps for People with Impaired Vision and Bionic Vision respectively. The winning entries of the 16th Hong Kong Eyewear Design Competition themed “Retro” will also be showcased during the fair, giving designers exposure to international industry insiders and promoting local talents.
100% Optical 1
00% Optical is London’s new annual international optical trade event for industry professionals including opticians, dispensing opticians, optometrists and ophthalmologists. Organised by Media 10 in partnership with the Association of Optometrists, 100% Optical offers professionals three days of business and learning. Launched in February 2014, the first event was a good success, attracting 5,010 unique visitors (following an audit by the BPA), featuring 200 exhibitors and amassing over 90 hours of educational seminars. Unique features include live fashion shows, maker workshops, Ask an Expert, The RCA Eyewear Design Competition and Equipment Workshops. In addition, a central bar, Media Lounge and a range of meeting hubs develop a sense of community amongst exhibitors and visitors Plans are already well underway for 2015, which will be 30% bigger with even more eyewear and bigger halls
for Equipment, Lenses and Business Services. Building on the success of popular features such as the 3D Frame Factory, 100% Optical 2015 will have more thoughtprovoking content and another ambitious education programme. 100% Optical will return to London ExCeL on 7,8,9 February 2015.
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IOFT 2014 New projects and services announced
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eed Exhibitions Japan Ltd. held a press conference in Tokyo, Japan on May 28, 2014 announcing new projects and plans for service expansion at 27th IOFT International Optical Fair Tokyo. Despite the trying time of the optical industry, as though to reflect the reviving Japanese economy and business generating effects of the Tokyo Olympics 2020, the show is taking a positive turn. “In comparison to last year, the rate at which the exhibit space has been selling has increased by 12%”addressed Kenji Okabe, IOFT Executive Show Director, Reed Exhibitions Japan at the opening of the conference. There are brands joining the show for the first time from both Japan and overseas. For instance, SAFILO, SAMA EYEWEAR and NEXUS will be exhibiting and more are yet to confirm. Many exhibitors are also expanding their booth size and overseas brands have already confirmed their participation. In order to fulfill the needs of as many participating exhibitors and visitor’s as possible, IOFT organizers have planned a number of new projects and expansion of ongoing services to enhance business on-site”
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A new special Sunglasses Collection 2014-2015 exhibit area will present 120 sunglasses brands. There will also be a special gallery where Sunglasses Collection 20142015 exhibitors will be able to showcase up to 3 frames each throughout the show period. A new “Theme Country” project will be launched at IOFT 2014. The project will feature a selected country through official show documents, materials and additional promotion via partnering press/media of IOFT 2014 aiming to enhance on-site business. The theme country to mark the start of this newly launched project will be France. IOFT Show Management will be opening a “Lens Technology Open Seminar” (including10 sessions) from this year’s show with the supervision of the Japanese Academy of Optometry and Ophthalmic Science. In parallel to the sessions, there will be a special gallery - “Lens Manufacturer’s Product Catalogue Gallery”. For a successful business, IOFT considers communication and smooth scheduling essential and will be expanding the “Business Match-Making Service”. This service supports and facilitate face-to-face business between IOFT exhibitors and buyers including the top 100 Japanese retailers, Japanese boutique owners, powerful buyers from Asia. After the official show hours are over, IOFT will transform the exhibition halls into a social venue. From 18:00 to 20:00 on the first and second evening, exhibitors will be able to take advantage of the service by inviting special customers looking to mingle and get to know each other’s business a bit better in a friendlier atmosphere. Reed Exhibitions Japan will be also holding an international fashion trade show “Fashion World Tokyo Autumn 2014” at the neighbouring halls aiming to create a synergistic effect for both shows.
Fairs
DIOPS 2014 The last edition confirmed the success of 2013
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he 13th Daegu International Optical Show, DIOPS, ended in great success. As the last year, glasses, lens, contact lens, optical instrument and accessories were exhibited and 203 companies participated on 20,077 scale. Including 1,500 oversea buyers, over 30,000 visitors participated in DIOPS. DIOPS is the the only optical show in Korea. 688 oversea buyers visited the exhibition on the first day. KOISC has done lot of initiative during the past year to increase export. Because of their exertion, the 13th DIOPS recorded as most-visited exhibition for the first day since it started. For three days, the exhibitors recorded 88 billion dollars counsel results and 30 billion contract. Most of the exhibitors were satisfied with the results and already booked their booth for next year. Some of them booked bigger booth than this year.
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KOISC combined also several optical conference and held the “Global Optometry Conference”. They invited Steven A. Loomis (Vice-president of AOA, American Optometry Association) and David A. Damari (President of COVD, College of Optometrists in Vision Development) as speakers. KOISC, the organizers of the show, made the best use of their know-how to make DIOPS interesting not only for the buyers and exhibitors, but also for the visitors introducing new programs and events. Firstly, 2014 Daegu Eyewear Festival was organized by Buk-gu office, Daegu. Every participants visiting DIOPS could join the Optical Beauty Show, the Eyewear caricature and the Free Eye Test. There have been a special event called “Glasses and Culture, K-Style”. About 700 people participated. This event presented the history of Korean glasses together with Hanbok, the traditional Korean clothes. The 14th Daegu International Optical Show will take place from 22 – 24 April 2015.
DESIGNER➤DESIGNER
Chick occhiali “From designer to designer” interviews by Alex Barusco are back on VEDERE. This time the interviewee is Antonio Ferretto, owner, together with his wife Alessia, of Chick Occhiali, based in Martellago, Venice, Italy.
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lex – It has always been difficult for me to interview a friend, a person that I know very well and that I regard with esteem. Antonio Ferretto come from my same place, we played soccer together, we have a lot of friends in common and for a strange destiny we end up working in the same industry: eyewear. Antonio, how did you start working in the optical sector? Antonio – I started working in the eyewear industry many years ago for a strange twist of fate and I liked it so much that I have been able to withstand with a smile a lot of very difficult years. I always learned something from every person I worked with until when, in 2007, I decided with my wife to “fly with our wings” and we started our company. It was a very demanding new challenge, but developing our project has been rewarding every day. Alex – Glasses for children.....the revolution of Chick Occhiali, when did you decide to choose this niche of the market and why? Antonio – I remember that I was going back home from Mido, I had shared the booth with you and
Alessia was at home because our daughters were still too young. On the way home, we had a call where I was bothered by so many requests, to which I had to give up, by Italian and foreign customers who asked for kids collections, that I had not. From there we decided to create our first CHICK Kids collection and then, mistake by mistake, we improved it up to the current state that is giving us a lot of satisfaction. We still never forget teen and adult segments, where we always distinguished us for very coloured glasses and where we will continue with our philosophy of proposing extravagant ideas.
Alex – Which are your international markets of reference? Antonio – Europe has always been our market of reference. We are now extending our sales network all over Europe, hiring sales agents in every country. We exhibit at Mido and Silmo from many years, from 2 years ago we exhibit at Opti in Monaco with a friend, but probably from the 2015 we’ll exhibit on our own because we need more space. From this year, we are present in 100% Optical in London and we already confirmed
Alex Barusco, born in Venice 43 years ago, is a creative fashion Designer well-known for his crazy caps that have become the symbol of the Venetian Carnival. Alex designs and manufactures niche eyewear with his own name and distributes designer frames of international designers in Italy and all over the world. On behalf of VEDERE he meets his colleagues. Its unique point of view allows us to highlight in a different way new products and people who bring something new to the market.
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DESIGNER➤DESIGNER What is missing, in my opinion, is the humility of many to do not feel arrived after proposing an interesting collection, but to understand that the difficulty lies in proposing innovated and improved products constantly for years. Many start well but unfortunately, few are able to continue. It would take an eye, from the trade shows point of view, for the small businesses that are the real innovators in the industry. . Alex – What is the future of Chick Occhiali?
2015 because it is a very interesting show. We are always interested also in “regional and less important” show, where we are present with our agents. Then there is North America. Our first experience at Vision Expo East in New York this year convinced us that our products can really be appreciated also there.
Alex - How do you live trade shows, what do you think is interesting and what is missing? Antonio - Trade shows are a magical experience. Every time it seems to me a school trip, I always have a lot of fun! Moreover, since my wife and me can participate together is an even greater pleasure because between us there is a special understanding that allow us to deal 4 customers in contemporary without mistakes!!!!! In my opinion trade shows have had some “dark” years without anything new but in the last couple of years the desire of someone to dare and present their ideas without compromise is back and this is revitalizing for the industry.
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Antonio - Our company was founded with a very clear program in mind and we are following it step by step, implementing the necessary changes on the basis of markets. We want to strengthen in our target markets in terms of distribution network, hiring other sales agents to get a stronger position. Now we have 15 sales agents but within the end of the year, we wish they will be 20 and at the end of 2015 we hope they will be 25-30 between Europe and North America. It ‘a great effort but we strongly believe in direct sales that give us the ability to have more control over the geographical distribution of our products. We follow the “old style” rules of being careful not to supply too many customers close to each other and, in the industry, this is still valued from those who understand something. We choose to have agents instead of distribution companies because experience led us to think that in many cases these have little future and are unimportant for companies like ours and vice versa.
Alex - You’ve made as a father and husband, what do you think can give you more important vibrations and emotions in the near future? Antonio – I live of emotions, every day is a different challenge and every day there is something new to learn. I think that the greatest satisfaction, beyond
the everyday routine and sales, is to see our girls both eager to carry on the business in the future. This makes us think that we are doing it with a purpose and we involve them in everything: from the choice of window signs to the selection of colors. It is great to mix business and family.
Alex – You are having a good success worldwide with your colorful collection for kids and adults, how will you implement or change your creations in the near future? Antonio - We are working on lots of new ideas for both
the adult and kids collections, but also in corporate restructuring and reorganization. In September, we’ll come out with several new models for child to increase the range, then it will be the turn of the adult collection restyling with great new features also in this segment. The big surprise however will be in January 2015, but we cannot tell anything more now!
Alex - I look back with great affection to some trade show where we were together.........I remember our first Mido, two young Barusco and Ferretto exhibiting their first ideas a lifetime ago. Antonio - I remember that Mido, we left before dawn from Mestre to Milan with a stop near Verona to pick up the “helper” we needed. We’ve come a long way since then, but despite the years pass, a strong memory and a life lesson for me still remain. I learnt that humility is not a defect but a virtue and that slamming the face against those who are 10 steps ahead of you allow you to learn and grow faster. I think this must be the spirit of Mido for small creative companies: to understand that what you thought was a limit has already been exceeded by someone else and take advantage of the experience gained to improve yourself day by day. We always look
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DESIGNER➤DESIGNER
at other companies not to look for flaws but to admire the merits of their choices, trying to figure out if certain solutions could be adapted to our creations, improving it more and more. I hate those who use the shows to look at the stand where there is a greater crowding and copy the models. This comes from the fact that each production launch we risk everything and we will never be able to digest that there is someone able to take advantage of this. The Italian market has always been, until a couple of years ago, our first target market. Now we are restructuring, we changed several corporate figures, we employ reliable agents and I think we’ll have a lot of satisfaction because Italy, very very slowly, is emerging from the crisis. The theory of the early years of the last decade that states to differentiate your store from others, is finally finding a more effective implementation and this is good for small creative businesses, especially local ones that can give a better service.
Alex – Do you think you’ll need to increase your marketing actions in the near future? Antonio - For small company is always difficult to talk about marketing. We try to be noticed as much
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as possible but this year we have devoted great efforts to improve and refine the advertising material for stores, constantly renewing the images while preserving the family style. We believe that 2015 will be a year where CHICK will be able to be more present on trade magazines but we haven’t done the planning yet.
Alex - As usual, the tenth is my funny question ......... I have always wondered why you choose as logo a chicken with red cheeks...... Antonio - The logo was created by chance. We had to give a name to our company and our brand and we had little time. Alessia always calls me “chick” and this was the first input, then all of a sudden we turned to watch our daughter Virginia, the eldest, who was playing with a toy with the silhouette very similar to our current logo and we thought “why not”. From there, using our imagination, we perfected and adapted it to situations, like that Silmo where CHICK, with a rope, pulled and bent the Eiffel Tower. This was perhaps a provocative image but it had been accepted so easily also by French customers that we turned it into a window poster distributed to all our customers.
New at SILMO
Blackfin New Sunglasses, Featherweight Style
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he keynote for next season is lightness according to Blackfin, the all-Italian eyewear brand produced by Pramaor. The two frames in the ZERO Edge line in beta-titanium display all that brand’s powerful personality, a unique combination of technology, quality and style. Barely a year since it made its debut on the market, the ultra-lightweight Blackfin ZERO
Edge collection is completed with two sunglasses, models that are the perfect synthesis of design, research, fashion and personality in which maximum style is complemented by featherweight appeal. Model BF714 JAVA has instant impact. A frame that almost disappears, its huge square lenses are the star of the show, imparting a bold yet understated feminine look. The colour variations recall the Blackfin identity, echoing the dominant opacity of black frames with silver mirrored lenses, or dark brown frames with toning lenses in shades of brown/beige. The only exception is the opaque midnight-blue version with the exciting purple mirrored multi-layer lenses, a truly original colour contrast.
BLACKFIN ZERO EDGE mod BF714 JAVA
BLACKFIN ZERO EDGE mod BF713 PERRY
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Model BF713 PERRY for men is a smash hit with lovers of classic linear design. The squared-off lenses are set in a frame featuring dark, brushed colours such as natural titanium with mirrored lenses, opaque brown with darktinted lenses or the opaque black frame available with polarised lenses for high-quality vision. Both frames, in beta-titanium, display all the unique features of the Blackfin ZERO Edge line: ATOM ZERO flexi-joints, patented SWORDFISH MINI temple-tips whose break-off guides make it possible to shorten the temples in three simple moves, extreme flexibility and incredible lightness, up to 70% lighter than similar steel frames.
Cosmopolitan Eyewear The DESIGN runs on the (nylon) string
C
HARLOTTE, PORTLAND, CLEVELAND and RICHMOND are the Supra (and Super) new models of the ClassicS by COPPE SID line presented at Silmo 2014. Lighter acetate frames “enriched” by the nylon, inserted in the lower or in upped part of the rim. The exclusive blue square metal dot to fix the nylon on the external part of the rim to stylishly identify the COPPE SID frame. A timeless and yet contemporary concept to identify a Classic Eyewear Workmanship – Classic and yet updated Shapes – Classic but Exclusive Colour Combinations – Classic Elegance and Handmade Quality of Italian Production.
Exclusive 5 barrels hinges – outside rounded temples – hinge metal details and classic pins on the outside of the temples - comfortable saddle bridges – antislipping temples carved lines - Lapis Lazuli inserted blue stones end-pieces – unique tumbling and polishing system and exclusive colours combinations are the features of this Italian craftsmanship. Tangible high quality creations for design and quality conscious cosmopolitan people. A real Classic Luxury in Acetate Eyewear. EYE DESIGN CLUB will present the COPPE SID full collection at Silmo 2014 in Paris.
mod RICHMOND
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New at SILMO
From the love for the territory and craftsmanship… A new brand is born
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abbricatorino was born in Turin in 1923 with the Anonima Manifattura name. Nowadays, the nephews of the Anonima Manifattura founders have decided to live again the “Story” through a new eyewear collection, inspired by high quality and Italian style, under the name Fabbricatorino. The company is now active in the creation, production and distribution of frames and sunglasses with high level of quality standards. The company’s soul is focused to the development and design of the product, continuous stylistic and technical innovation and a strong sense of the autochthonous territory: TURIN – ITALY.
The various processing steps have been developed in accordance with the manufacturing canons, in order to ensure the achievement of a high quality “handcraft”. The factory is not only a Production Lab, but also Valdellatorre - Lab can become a research center since the company is starting to develop new research projects with the Institute of Design and the University of Turin.
A new important Licence It was 1914 when Eugenio Marinella opened his first shop in Naples, frequented by high society. Shirts, ties and other products were handcrafted in his laboratories. Over the years, the elegance of Marinella found great admirers in the international establishment and the brand is now present worldwide. The quality of the raw materials unchanged in the years, as the handcrafted feeling and the «Marinella philosophy». This common philosophy between the Marinella brand and Fabbricatorino led to the license agreement to launch the
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New at SILMO
Glamourously versatile Inspired by the atmosphere of the fairy tales in Germany
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ith more than only a touch of magic and poesy, this year frost is taking us to the mysterious world of fairy story. Made as a replica of the most famous German tales, the new collection captivates through an extraordinary mélange of expressive designs, magnificent smooth shapes and refreshing, bold accents. No less diversity for the colors: strong brilliant, vital, slight gleaming. To imagine in detail, have a look on „Max and Moritz“, a wonderful big frame with clear, symmetrical lines but so boldfaced in its design and look. The model appears refreshing, cool without losing in elegance. The effect can be so different according the color, one thing will do this frame always though: attract the attention of your environment. Classic, smart-elegant, sportmanlike
is in contrast the look of the model “Hans im Glück” The unruffled surface and clear-cut design radiates calmness and a certain clear-sight attitude, nevertheless the very masculine model appears dynamic and energetic thanks to a fine line at the inner circle of the glasses. Having this particular charm, “Hans im Glück“ seems to be the perfect eyewear for those career-orientated guys that would like to express their determined behavior and modern lifestyle. Altogether, frost surprises once again by a nearly legendary diversity and many little accents with high impact. As multifaceted as fairy stories appears the new creations leave a lot of leeway for interpretation but secret all a certain message though, however, they all stand for a positive attitude to life!
mod Max and Moritz
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A new frame heater by GFC The evolution of a widely tested equipment
G
FC is a well-known Italian manufacturer of professional equipment for opticians and laboratories. Its founder invented 30 years ago the frame heater, a machine that allows to mount and disassemble the lenses with no damage, and to customize the shape of the glasses to make them perfectly adaptable to the face, through a thermic process, thanks to which the frame is moulded. GFC recently inserted a new frame heater in its products’ range, FATA, through which the innovation of the product wants to be searched, in terms of not only functionality but also from the aesthetic point of view, equipping the frame heater with a look that makes captivating a technology already tested but continuously evolving. Review of the style and respect of a widely tested functionality are the main points of the design of this new product, internationally known for being reliable and ergonomic. The design team to which GFC addressed itself developed an integrated activity of design and engineering.
While developing the project of the frame heater, a particular attention had to be paid to the thermic aspect and to the airflow circuit. From the thermic point of view, the structure must hold a thermo regulation in the range between 60 and 190 °C, avoiding any pick that may compromise the structural and aesthetic characteristics of the frame during its process. As to the warmed airflow, it is necessary to guarantee an adequate distribution, with a regulated capacity. GFC will be present in its distributors’ booths during Silmo in Paris.
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New at SILMO
Swiss Eyewear Group The 2015 INVU Collection is full of novelties
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wiss Eyewear Group (International) AG (SEG) launches its bold new 2015 INVU Collection during Silmo 2014. In the first year of operations the innovative new global brand, INVU has achieved distribution in more than 50 countries worldwide and has received tremendous positive feedback based on retail sell-out. The 2015 Collection being showcased during Silmo has many new facets especially in the trend segment with a mix of materials and colors ranging from pop art flashy to more calm blacks and browns. Quality enhancements throughout the collection include new materials such as TR 90, acetate and carbon fiber as well as temple embellishments and innovation frame treatments. INVU ultra polarized continues to be one of the only, if not THE ONLY fully polarized global brand in the impulse segment targeted at young and young-atheart customers. Positioned for retail at Euro 45 – 75 INVU is a traffic generator for optical retailers around the globe. The ultra polarized lens technology from Swiss Eyewear Group gives consumers crystal-clear,
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glare-free vision with improved color contrasts as well as a best in class UV-400 absorber. To effectively support optical retailers, the soughtafter 2015 INVU Collection is backed by a state-of-the-art marketing program that includes an INVU ultra polarized campaign and new color lens tester technology as part of the sleek, modern merchandisers and head-turning window displays. For the consumer, SEG has put a color lens technology tester into the attractive sunglass case to encourage word of mouth advertising with family and friends.
Zac Posen optical collection Style, artistic expression and fashion
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orld-renowned fashion designer Zac Posen launches his optical collection for men and women this fall with Kenmark Eyewear. Born and raised in New York City’s Soho neighborhood, Posen grew up in the heart of New York’s creative neighborhood filled with aspiring young actors, artists and fashionistas. His collection reflects this dramatic point of view about style, artistic expression and fashion. Posen’s designs evoke Hollywood glamour mixed with a modern design sensibility. His design technique and tailoring expertise make him a favorite among celebrities and the fashion industry. Throughout the process of designing his eyewear collection, Posen translated his aesthetic to the eyewear collection using architectural lines, dramatic gestures and fine materials to create styles with refined, yet contemporary style. The women’s collection embodies the past-meetsmodern sensibility for which Posen is celebrated. Bibi features a decorative flourish on the metal temples and a fashion-forward round eye shape that can suit a variety of personal tastes. Lois is offered in the optical collection and once again uses a chic, round eye shape, black acetate and gold signature hardware. Posen’s men’s styles are masculine and refined for the modern gentleman who prefers to dress up. The Gent features a classic deep shape, signature hardware and a gradient tortoise acetate that makes it feel as if it could be from decades past.
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New at SILMO
Été Lunettes Distinctiveness and design… mod Carnas Pinko
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orn from the research and creation of new materials and combined to the know-how and ability of their craftsmen, each Été frame is unique and unrepeatable. Été, by Key Optical Europe is characterized by three distinctive collections, the feathers, the engraved Plexiglass and the wood. Each one offers frames, surprisingly unique, with sophisticated designs and a special attention to quality and details. High technology and craftsmanship give the right expression to the Été world. The chromatic effect of the Feathers collection has been obtained using real natural feathers, selected for their quality and sophistication. The treated and dyed feathers are placed by hand, one by one, in a symmetrical manner, between two acetate sheets. It has been worked and refined with craftsmanship to make it unique and exclusive. The Plexiglas collection has been obtained from a Plexiglas sheet, a highly transparent and crystalline
mod Jabi Ulivo
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acryl material, exalting even more the engraving effect achieved entirely by hand using a micro cutter without the help of any molds nor lasers. The craftsman engraving exalts its ability and know-how on each frame in a unique way as it was a work of art. Quality, design and respect for the environment characterize the Wood collection through the use of an ancient, elegant and natural material: the wood.
mod Idra Brun
The company’s passion for the world of eyewear, the quality of the material, the ability of the craftsman and the desire to experiment with design and nature all came together giving life to this new Été collection. The charm of this noble material is also due to its porosity, veins and wood patterns while the differences in colors enhance its beauty and its uniqueness. By the same means, the wood remains a living material that continues its regeneration through time. In the new Été men›s collection, the combination of metal and wood bonds in a new way giving rise to a modern and sophisticated frame. The trendy metal front is in stainless steel and the wooden temples are revisited with an aluminum décor insert. The Été wood collection is refined by hand.
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“We are not different, we are unique” Adriano Lio and his mission
L
io’ factory, historic Venetian Company in the North East of Italy, founded in 1989 by Adriano Lio (he was 19 years old) goes on its mission to create metal frames more and more unique and unmistakable in design. The particular attention to detail with the guarantee of quality and professionalism characterize the production made in Italy, in the heart of the Veneto region.
Great news will be presented at Silmo 2014, the latest craze of creative Adriano Lio, the collection “wire” to completely innovative design, made even more special by accessories (earrings, bracelets and bags) and packaging combined highly original, always handcrafted in the Factory.
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New at SILMO
Fun colours, fun styles, fun fashion.. Great acetate that looks like wood
“F
untastic eyeware for funtastic people” or simply LOCCO. The models Mava, Ocala and Little Quemal out of the LOCCO Brillendesign collection are presented in modern styles like panto and are made out of great acetate materials. The acetate materials
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are offered in shinny or matt. In matt they look like wood optic. The models Mava and Little Quemal are additional models to the first edition of Quemal and Ontario. The inner rim system is easy to handle and special to wear.
Marc Stone by Swiss Eyewear Group Minimalistic designs handcrafted using state-of-the-art materials
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mod M2508A
arc Stone, the international designer of menswear, launches its first ever eyewear collection together with Swiss Eyewear Group. The collection uses design elements from Marc Stone’s apparel collection as a signature throughout the entire collection. Highlights include stunning wood finishes on acetate frames and highly wearable panto shaped frames with retro inspired clip-ons as well as contemporary stainless steel metal frames with discrete side shields and slightly heavier rims for an extra kick.
mod M2510B
mod M2500A
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A Bold Take on Modern Masculinity The Lincoln by Seraphin Eyewear
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emonstrating a noteworthy tribute to masculine boldness, Seraphin Eyewear introduces the Lincoln. With its daring take on traditional men’s styled frames, a solid representation of bravery emulates throughout the Lincoln. Designed with a larger prominent face in mind, the Lincoln embodies modern masculinity with declared confidence. This notable appearance is carefully revealed in handcrafted Italian acetate in four traditional pattern options of Midnight Fade/Midnight, Blue Demi, Olive Demi, and Honey Tortoise. This distinguished frame gets a modern twist with its threedimensional silver diamond-shaped rivets, giving depth and visual intrigue to the peaks of the Lincoln.
progression in popularity of larger frames, I strategically enlarged this once conventional square shape into a more pronounced style. The Lincoln distinguishes itself from the rest with its assured masculine feel united with a hint of vintage décor.” David Spencer, Seraphin Eyewear Founder & Designer Marketing Seraphin Eyewear has counter displays, counter cards, logo blocks, and large window banners available.
Philosophy “I designed the Lincoln based off a previous Seraphin best seller, The Washington. Due to the recent mod. Lincoln 8908
mod. Lincoln 8909
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Naughty and Suggestive The new line ErotiK@ from OKO by OKO Paris
F
mod Joy
or this Fall-Winter 2014approach and an innovative 2015 season, OKO by OKO look for those frames strong Paris unveils its new optical in character and ultra-light in metal line ErotiK@ with the weight! new releases ‘Joy’, ‘Victoria’ and ‘Leon’ – following the The importance of the color first steps of ‘Emmanuelle’, first code is key and takes all its released frame of that line place in the conception and (directly inspired from the wicker design of this line of product, armchair of French erotic movie it is even essential for what it ‘Emmanuelle’). wishes to convey. Two-toned and Naughty and mischievous wink for duotone effects on the inside/out this sexy and suggestive optical with warm tones for a dimension line inspired by the world of sexy even more sexy. ladies lingerie with lace, feminine details and beautiful and And then, we realize the delicate fabrics. The delicate evidence: all is consciously and chemical cutting of the steel elegantly offbeat, as if the brand mod Emmanuelle material was giving life to its ideas and to perfectly reproduces and its creations by pushing away the limits of the possible structures the design of ladies and by turning upside down received ideas. lingerie. A huge dose of feminity tinged with elegance ErotiK@ line with JOY – comes in 4 colors (Gold&Brown; and refinement. To be worn Red&Black; Black&white; Purple&Gold) – without moderation! VICTORIA – comes in 4 colors (Black&White; Red&Turquoise; Brown&Magenta; Red&Black) ‘Joy’, ‘Victoria’ and ‘Leon’ LEON – comes in 4 colors (Gold&Brown; Red&Black; are ultra-light optical frames, Metal Grey&Blue; Orange&White). extremely fluid and airy, which enhance and light up the beauty of the look and expression of the one who wears them. Those frames are mod Victoria for seductresses and seducers, for those who dare. A designer
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New at SILMO
Metropolitan Eyewear Titanium Meets Color
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tyles 8101, 8102, 8103, 8104, Metropolitan collection from OWP Brillen: two styles for ladies. Two styles for gentlemen. One common factor: Block titanium fronts, a hinge in matt metallic colors and
long end tips in hand-made acetate. A sophisticated symbiosis of material, color and light. Titanium represents the spectacular constructions of Frank O. Gehry or Sir Norman Foster, a sophisticated living environment that is constantly on the move. A young material which is inconceivable without the two elements of color and light. Countless light sources, both artificial and natural, change the color perception of titanium: What looks grey in the cool morning light becomes a warm golden shade in the evening sun. As part of a sophisticated color code, titanium harmonizes with the entire color spectrum. For the new Metropolitan Eyewear styles, rich mint green is thus combined with petrol and apricot. Neon green meets practical black, raspberry red meets cool gunmetal. The temples – matt, brushed, softly translucent or loud and colorful – play with color and light too. Those who are aware are already familiar with the branding: Inspired by the architecture in the classic film Metropolis, with its futuristic street canyons and skyscrapers, the Metropolitan Eyewear logo was created in 2010. The distinctive five bars have been reinterpreted for the 2014 collection. The result is a ninelobed hinge in matt metallic colors which creates a feeling of geometric clarity. Metropolitan. Show yourself to the city.
mod 8101300
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Summer’s Declaration of Love The new OWP women’s collection
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ummer joy: Deep violet, vibrant blueberries pile up alongside purple-red currants and bright green limes. Amongst them, yellow-orange apricots and light green gooseberries, enveloped by a subtle red shimmer. Each colour represents a different mood; together they create an exciting symbiosis. In August, the world of colour celebrates its return to the OWP women’s collection. The new colour range will soon see a spectacular relaunch: In addition to the new styles to be introduced in August, fourteen of the current styles from the OWP women’s collection will be available in six different colours in the future. These make up a third of the entire collection. The most impressive feature of the six new summer styles is the bright, fresh colours – sometimes used as an
accent colour, sometimes contributing to the all-over look. They are combined with exciting applications, extraordinary finishes and patterns with an added twist. This also applies to selected best-seller styles; these will be available in two additional colours in the future. They will create a completely new look and target specific glasses wearers, who want to make their eyes the centre of attention using vibrant colour combinations. The new colour range is a powerful statement for more colours, more exuberance, and more positive energy in the OWP women’s collection. It provides the perfect opportunity to showcase OWP’s design language by encouraging colour to be embraced.
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New at SILMO
Working Class Casual and luxury cross paths in the past
‘W
hen the future is uncertain, the past becomes your safety net’. This is the philosophy developed by RaverTower in creating the WORKING CLASS EYEWEAR collection, which context is modern and current but also celebrates the power of denim. As a fashionable and trendy fabric, denim is first and foremost a timeless element that became truly legendary in the history of time. The Working Class eyewear collection – created according to traditional methods and almost entirely hand made – becomes an icon of a past that turned that blue cotton fabric into the most celebrated and used material in the world. The legendary features of denim can only be understood if we go back to the origins, when miners, farm workers and blue collars (namely, the Working Class), mainly used it. The result? An exclusive concept collection, with an informal, safe flair that at the same time is made of
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strong features, such as red stitches and decoration. The Working Class eyewear collection is the perfect match of design, colours and materials, wisely combined in a detailed, high quality outcome. If you were on the look for casual yet stylish and exclusive items, you’ve just found them. Rather than standing out, the Working Class collection aspires at being “touched”: the combination of surface finish and fabric used to cover the temples is as pleasing for the eye as it is for the touch. As it was developing the Working Class collection, RaverTower focused all efforts on creating something exclusive yet suitable for every day life. This concept was crucial in determining the design approach of the collection and finding the right positioning on the market. Sober style, easy wear and above all special details make this fabric, so typical of the Working Class items, suitable to be worn in any occasion and easily cleaned.
New at SILMO
Rip Curl The new global lifestyle brand distributed by Swiss Eyewear Group
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ollowing the signing of a European distribution agreement between A-Plus and Swiss Eyewear Group (SEG), SEG brings to market the new and intriguing 100% polarized Rip Curl Collection. The Collection consists of 20 models in 60 variations and is designed for young customers with an active outdoor lifestyle.
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Vibrant color combinations with trendy mat finishes are combined with matching mirrored lenses. The Collection is manufactured using the highest quality Swiss TR 90 materials and the ultra polarized lens from Swiss Eyewear Group. Retailed at Euro 65 – 85 the Rip Curl Collection offers outstanding value.
Change is Good! Changeable Brow Pieces for these news styles inspired to Frida Kahlo
S
pectacle Eyeworks Inc, the Canadian design house, is introducing “changeable Brow Pieces” with Styles Frida & Sourcil. These new styles would be lunched at VEW & SiLMO 2014 simultaneously! Frida & Sourcil each come with 5 different colors of Brow pieces, originally inspired by quote from prominent artist Frida Kahlo “Nothing is absolute, everything changes, everything moves, everything revolutionizes...”; these designs represent diversity, agility
and change with their changing color “brow pieces”. These frames allow a chameleon like versatility! Mehran Baghaie, Operations Director and Chief Designer at Spectacle Eyeworks, says “I really wanted to allow consumers a color multiplicity and further color coordination with these styles and multi-color brow pieces”. All frames include a signature case, 5 colors of brow piece, and two years warranty.
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TRENDS
Allure & Seduction Anna Sui
Face Face à
Boz
HENRY JULLIEN
Vogue Eyewear
Volte Fa ce
Mila ZB - Love in Italy
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TRENDS
Contemporary Metropolitan SILVIAN HEACH
Scandinavian Eyewear
götti SWITZERLAND Northweek
TOM REBL EYEWEAR
r Vogue Eyewea
WOOW
Kenmark
Kirk Originals
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Technology & Craftmanship Marchon
ture oet Cou made H 3D hand
Moncler Lunettes
RYE&LYE
X-IDE
Blackfin
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TRENDS
The Male World Face à Face
Gold
od & Wo
Kirk & Kirk
ill.i Optics Moscot
Jaguar
Seraphin Eyewear
Optic Duroc
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Maui Jim
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ers • s i t r e v d •a GFC S.r.l. – Bollate MI – Italy
Page 15
HONG KONG TRADE – Milano – Italy
Page 47
IOFT – Tokyo – Japan
Page 43
LIO’ – Vas BL – Italy
Page 9
KENMARK OPTICAL – Louiseville - USA
Front Cover
KEY OPTICAL EUROPE S.r.l. – Scarperia Fi – Italy
Page 13
MIDO – Milan – Italy
Cover II – Page 1
OGI EYEWEAR – Minneapolis - USA
Page 21
OKO EYEWEAR – Ivry sur Seine - France
Page 4
OMAS S.r.l. - Segusino TV - Italy
Page 25
OPTI-MUNICH - Munchen - Germany
Page 39
SPECTACLES EYEWORKS – Nanaimo – Canada
Page 11
SWISS EYEWEAR GROUP (International) AG – Zurich – Switzerland
Back Cover – Page 2
VISION–X – Dubai
Cover III
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International Magazine on Optics and Eyewear
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VEDERE International Market, fashion trends, industry, new products, marketing and economy Over 50 years of experience The most authoritative trade review for the world of optics and eyewear. Texts in English
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