VEDERE International n. 4/2024

TITANIUM

When everything is ‘iconic’,

nothing really is

In an era where everything is ‘iconic’ - from glasses to wallpaper to dinner at a restaurant - don’t you feel that we are missing something? Perhaps, the chance to be truly original. It is paradoxical: in the attempt to make everything extraordinary, we end up flattening ourselves, turning once powerful words into indistinct background noise.

We at Vedere observe with some healthy irony this proliferation of photocopied terminologies, this abuse of superlatives that, instead of exalting, anaesthetise. Because as one of the leading magazines in the optical and eyewear sector, we feel we are the guardians of a language that should not only communicate, but inspire, differentiate and stimulate thought. Not out of snobbery, but out of respect for those who read us and for the importance of the topics we cover.

Whether we talk about design or low vision, fashion trends or optical science, we believe in the power of a simple, essential, but never banal vocabulary. Our hope is to help bring some diversity back into communication, not through inflated words, but with clear concepts and a fresh touch. Even when we deal with milder topics, such as the accessory of the moment, or more serious ones, such as the necessary collaboration between opticians, ophthalmologists and orthoptists - which today opens up hitherto unthinkable scenarios - we would like to avoid the shortcuts of ‘pre-packaged’ language.

What if this were the real exclusivity? The uniqueness of a recognisable tone, of an approach capable of informing without boring, of carefully chosen and never abused words? Go back to speaking simply, not by phrases, but by clear ideas. Because after all, what counts is the message, not the label we stick on it.

So, the next time you come across something ‘iconic’, ask yourself: is it really? We, meanwhile, continue to see the world with a different gaze, true to our history and looking towards the future.

Isabella Morpurgo Publisher VEDERE

opti 2025 will be a festival of innovations

In the design & frames areas of Halls C1, C2 and C3, opti will unveil the trends for 2026. Hall C3 will house opti’s newly designed information, knowledge and networking heart: the opti HUB ARENA. Hall C4 surprises visitors with yet another premiere: TOMORROW VISION, the joint area of nine leading contact lens manufacturers, presenting opticians and optometrists the great advantages of lenses.

DESIGN. New eyewear trends: in lectures, panel discussions and tours, eyewear trend researcher Selin Olmsted from New York will explain how materials, design and technology are determining frame trends in 2026. The basis for this is her current Eyewear Trend Report 2026 She also will share her knowledge of the exciting world of augmented reality, virtual reality and smart glasses. New opti audience award: for the first time, visitors to opti will be able to cast their vote for their favorite frame. The frame with the most votes will be distinguished with the ‘opti FRAME STAR – The Audience Award’. Ideas behind this award: it will increase interaction between exhibitors and visitors, and it will provide a potential buyer trend with a rough indication of where the design journey might take us in 2025. New design: The YES Area in Hall C1 with 100 independent designer brands will once again emphasise opti’s strong design focus in 2025. A focus that will also be emphasised by the presentation of the fourth opti BOX AWARD for the most innovative startup in the field of frames. The chairman of the jury is the blogger and editor-in-chief of ‘The Optical Journal’, Daniel Feldman

OPTICS. The big innovation in this field is TOMORROW VISION in Hall C4 as a joint knowledge and presentation area for the contact lens manufacturers Alcon, Bausch + Lomb, CooperVision, Hecht, Hetych, Menicon, MPG&E, SwissLens and Wöhlk who have set up their individual stands around their joint area. The aim of TOMORROW VISION is to present opticians with the numerous advantages of contact lenses like how they can attract new contact lens customers, how to provide existing ones with an even better service and how they can establish and expand the lens as a very profitable business segment. All relevant providers of refraction and diagnostics, as well as lens and machine suppliers, are also located in Halls C3 and C4, which are innovation hubs in their

Influencer Sarah Schleicher

own right. Just take opti VISIONARY in Hall C3, with its startups and newcomers showing innovations in the fields of artificial intelligence, software solutions, refraction, diagnostics and business consulting.

KNOWLEDGE. The information heart of opti beats in Hall C3, bundling four different theme hubs in one large, concentrated opti HUB ARENA. The four HUBs, opti FUTURE VISION HUB, opti MYOPIA HUB, opti NEXT GENERATION HUB and opti SUSTAINABILITY HUB, form a knowledge marketplace of the highest possible meeting potential for all opti visitors. The topics covered at the hubs in the form of lectures, presentations or panel discussions range from eyewear trend forecasts, myopia therapy approaches and award ceremonies to the first nationwide vocational school teachers’ meeting and speed dating offers for the NEXT GENERATION. Due to the great success at the last opti and the importance of the matter, opti 2025 is organising two sustainability awards: the second edition of the opti SUSTAINABILITY AWARD and – new –the opti SUSTAINABILITY YOUNGSTER

AWARD, which is aimed at young people in the industry and their creative ideas in the field of sustainability.

NETWORKING. The traffic to and in the opti HUB ARENA stimulates communication and exchange between visitors, promotes networking, synergies and new ideas and, of course, the opportunity to do business. The opti RUNWAY BAR is also the perfect meeting and refreshment area. It is a brand-neutral networking touchpoint for all trade fair visitors and a venue for smaller events. The NEXT GENERATION, i.e. apprentices, trainees, bachelor’s and master’s students, can also exchange ideas in Hall C3 at the opti NEXT GENERATION HUB. This is also where the opti NEXT GENERATION tours start for

TOMORROW VISION in Hall C4

JOY. Last but not least, there will also be plenty of fun and partying at opti. In addition to numerous stand parties, the already legendary opti PARTY opens its gates for all visitors on Friday, 31 January 2025 from 7 p.m. – as long as there is room on the dance floor.

Cathleen Kabashi, head of opti is already thrilled: ‘The core areas of opti have always been optics and design, a third has emerged in recent years: networking. This has made opti the industry‘s information hub, the networking event, the first of the year, where industry, opticians and other industry experts meet and exchange ideas and, of course, do business. So it seemed only logical to focus innovation on these areas. Some of the many results: a new design award, a new hub concept and TOMORROW VISION, the new joint knowledge platform of nine leading contact lens manufacturers’.

precisely this generation still in training, who can obtain indepth information about possible training and further education programs at universities, universities of applied sciences and other institutions in the cunningly clever adjacent positioned opti CAMPUS.

Cathleen Kabashi

opti HUB ARENA

Caroline Abram collection is a love letter to femininity, elegance and audacious self-expression

As a Parisian designer with an eye for the extraordinary, Caroline Abram crafts eyewear that transcends mere functionality, offering pieces that are definitive style statements.

Her designs, celebrated for their oversized, architectural curves and vibrant color palettes, provide women with the ultimate tool to complement their mood, makeup, and daily ensemble. Her brand’s philosophy is as chic as it is empowering: eyewear should be as versatile and dynamic as the women who wear it, adapting effortlessly to every twist and turn of their style journey.

With a repertoire of over 500 models, Caroline Abram’s brand is a masterclass in the art of color, design, and fashion’s transformative power, cementing her eyewear as a must-have for the modern, stylish woman who dares to stand out.

Funkadelic takes Caroline Abram’s bold vision to new heights. Like a master sculptor, Caroline shapes and carves acetate sheets, creating intricate details designed to capture and play with light. Funkadelic is a riot of vibrant colors, paired with feminine tones and oversized, unconventional designs that demand attention. The collection’s 8 mm acetate sheets are meticulously sculpted and hand-polished, preserving sharp edges and amplifying the curves that define Funkadelic.

Caroline Abram unveils Miss Lady, a sophisticated reimagining of her iconic Lady L collection, where refinement and delicacy take center stage. With a more slender silhouette, this new iteration exudes fluidity, while a bold palette of colors enhances the frame’s elegant curves. Each piece is meticulously crafted using advanced CNC-5-axis technology and hand-polished by master artisans.

The Opus collection is the epitome of strength and elegance, reminiscent of a musical masterpiece. Its bold bicolor design delves into the duality of femininity - both gentle and assertive. Intricate cutouts add depth and dimension, turning each frame into a sculptural work of art.

Miss Lady coll – mod Laline

Opus coll – mod Octavia

New Arrivals in the Imago Titanium Collection

The Imago Titanium collection has been expanded with exciting new models, led by Divosa, a sophisticated women’s frame that perfectly blends elegance and modern design. Crafted from high-density acetate with fine faceting as a standout feature and complemented by delicate titanium temples, Divosa offers a harmonious combination of stunning design and, thanks to its lightweight construction, exceptional comfort.

In addition to Divosa, other remarkable designs have been added to the collection, all reflecting Imago Eyewear’s dedication to innovative materials and timeless aesthetics: Izibuko impresses with its striking rectangular shape, perfect for those who seek bold, urban-inspired eyewear with a touch of retro charm. Clean lines and a lightweight design make it an effortlessly stylish companion.

For men, Endulo is a classic masterpiece. This timeless frame features a keyhole bridge, adding a subtle vintage element to its pared-down design. Endulo is the ideal choice for those who value elegance and simplicity in a lightweight, high-quality frame that ensures all-day comfort.

Completing the new collection is Abela, a graceful women’s frame with a soft, butterflyinspired silhouette. This design combines feminine elegance with a touch of modernity, making it a versatile accessory for any occasion. Like the other models, Abela is made from HD acetate with titanium temples, ensuring both style and maximum comfort. With these new models, the Imago Titanium collection expands its offering of stylish eyewear for men and women. Whether it’s the elegant sophistication of Divosa, the bold lines of Izibuko, the timeless appeal of Endulo, or the feminine allure of Abela, the collection has something for every taste. Each frame combines premium materials, lightweight construction, and impeccable design to create eyewear that is as functional as it is fashionable.

mod Divosa

LARS Brillen:

Minimalist Design

Maximum Comfort

One front, two temples, four pins – that’s it. Reduced to the essentials, LARS Brillen redefines eyewear with timeless design and effortless comfort.

Silvia and Simon, the founders of this young, Bern-based, Swiss company, are guided by the 10 design theses of Dieter Rams, the influential industrial designer of modern times. They consistently leave out everything unnecessary. The simplicity makes their glasses understandable. And durable. Spare parts can be easily replaced, the glasses can simply be dismantled into their components and disposed of properly. Because good design is environmentally friendly.

Clean lines, uncompromising functionality, and premium materials make the collection from this young label a bold statement of modern craftsmanship – sustainably and passionately made in Switzerland.

Each frame is meticulously designed at the atelier in Bern and precisely crafted in Appenzell using advanced 3D printing technology. Thanks to this new production process, only the necessary material is used. This saves resources and protects the environment.

The designers have analyzed countless facial data to develop the most comfortable and ergonomically well thought-out nose pad that is completely integrated into the frame. This means no use of separated nose pads and therefore no additional material and weight. The characteristic surface structure from the 3D printer ensures that the contact surface between the frame and the skin is optimally ventilated. Slipping is reduced to a minimum. Featuring a patented screwless click-in system, that connects the front to the temples with the greatest possible stability, LARS Brillen seamlessly blends effortless comfort with top-tier quality, delivering Swiss perfection you can truly see and feel. Visitor can discover the innovative craftsmanship of this Bern-based label at opti 2025 in Hall C2, Stand 461.

Mod Flury

Anthropometry studies to develop the nose pad

Lunor relies on clear shapes and harmonious colors

After having expanded the acetate lines A5 and A11, the stainless steel and titanium collections as well as the legendary Classic line by Lunor also get exciting new arrivals. The spectacle manufacturer from the Black Forest relies on clear shapes and harmonious colors with that certain something.

New arrivals with the youngster M16: opposites attract

For its first birthday, the collection successfully launched in January 2024 will be expanded with two additional shapes and four-color variants: Satin Pearly Rose (PRS) recalls the fine nuances of a shell pearl that softly shimmers in the sunlight. Satin Ice Blue (EBS) radiates peace and clarity. The nuance Satin Platinum (PPS) exudes a subtle elegance while Satin Gold (GPS) stands for sublime timelessness with its warm soft shine.

In addition, the new shapes of the frames create exciting contrasts: the characteristic hexagon model (03) has a modern geometric emphasis while the ergonomic anatomic variant (04) harmoniously follows the shape of a face with its soft curves. Both designs unite practicality and aesthetics – and show off individual style in an elegant way.

The M9 collection: new metal shades for even more variety

Two brand-new colors bring a breath of fresh air to the M9 01 line: The color Light Platinum (HS) conveys a noble clarity, appears modern and charming at the same time. The highlight, however, is the color shade Blue Gold (BG): a blend of two nuances creating a completely new unique color shade. It unites the deep fast blue and the shine and noblesse of gold resulting in an unusual distinctive shade that has no equal.

The Classic line is even rounder now: subtle but effective

The rimless Lunor Classic Round is among the best-known spectacles by Lunor – for more than 30 years now. The new Classic Round M unites tradition and the modern age in a harmonious way with its subtle but effective design. Its shape plays around one’s face even softer while leaving more room for individuality.

Lunor Classic Round M

Lunor M16

The individual style of Markus T

Markus T glasses have received awards more than 40 times for their design and technology since the company was founded in 1999. Markus Temming, however, is not concerned about prizes, but rather about the best solution and the finished design – without any questions. The company, that design and produce its collections in the unique working atmosphere of a redeveloped grain distillery in Isselhorst near Gütersloh, works with functional and exclusive materials: TMi and titanium. TMi is a synthetic developed and patented just for MARKUS T that unites two seemingly contradictory properties. It is tough, retains its shape and at the same time is extremely light.

Another special feature of this brand’s eyewear is the patented screwless hinge, which marks every collection.

Colour is a creative element. The colour of a pair of glasses underlines the individuality of the wearer and at the same time emphasises the technology and design of the frames. Markus T glasses are coloured in a dye process developed and patented by the company: Multiple-Step-Colouring (MSC) for high quality titanium and the innovative polyamide dye process for TMi – all done in Isselhorst.

The new EASE Pro model is part of the personality, a statement of individual style. This frame is not interested in showing off through exaggerated branding. Instead, its focus is on sustainable quality and the quiet beauty of fascinating details. Details that really come into their own with the very minimalist use of materials in rimless frames. High quality titanium in combination with optional, subtle colour contours or coloured translucent add ons give the EASE Pro a unique look. The EASE Pro is a subtle statement that is not superimposed... Opti Hall C1 - Booth 340

EASE Pro

MYKITA: design in every detail

Attention to detail and a unique, inimitable design are the essential characteristics of the collections of MYKITA, the Berlin-based avant-garde eyewear brand, which find their highest expression in the LITE and ACETATE RENEW collections. A selection of prescription eyewear that celebrates the essentiality of a modern, timeless aesthetic ideal for those seeking uncompromising functionality combined with a minimalist style. compromises, combined with a minimalist style.

The LITE collection features ultra-thin frames made of hyper-light stainless steel or highquality acetate, combining resistance and comfort in a perfect balance. Thanks to MYKITA’s innovative technology and precision engineering, each model is screwless, with a state-ofthe-art hinge system that guarantees robustness and flexibility, revealing the beauty of the combination of functional design and the craftsmanship of handmade frames.

ACETATE RENEW is an innovative collection that combines the iconic aesthetics of the brand with a concrete commitment to sustainability, a significant step towards a more responsible future, perfectly embodied in the HAWI model: a modern and refined frame, with a dynamic texture redefining eyewear standard through sustainable materials and timeless design. timeless design.

LITE coll – mod Jada

Acetate Renew coll – mod Hawi

MARKETING AND AI IN THE OPTICAL INDUSTRY

by Massimo Barberis CEO Rodenstock Italia

Let’s talk about Marketing

The new frontiers of AI in marketing are radically transforming the way companies interact with consumers. Using artificial intelligence, companies can create highly personalized marketing experiences based on individual consumers’ preferences, habits and behaviors. Machine learning algorithms analyze data from multiple sources to deliver tailored contents, offers and suggestions in real time.

AI-driven platforms such as chatbots and virtual assistants are making customer relationship management more efficient by automating tasks such as audience segmentation, campaign management and content creation.

The optical industry is also experiencing a rapid move toward new AI-related solutions, while still falling further behind other forms of retail.

AI can analyze large volumes of data to predict emerging trends and meet the needs of new eyewear wearers, which combine visual correction needs and wearing habits related to new social dynamics, such as enjoyment of digital content or outdoor activities. This helps, both large retailers and the industry, to develop proactive strategies and products in line with market expectations.

The shopping experience, thanks to the use of AI technologies, has dramatically changed and can be said to be constantly evolving.

The user experience through voice assistants, augmented reality and virtual reality, offers consumers immersive and interactive interactions.

All this “forces” the optical industry to be increasingly oriented toward content creation that can transfer technology and innovation, while “winking” at the fashion world that now accompanies the eyewear product in all its forms. Generative AI tools are revolutionizing content creation, from writing advertising content articles to creating videos and images. This enables companies to reduce production time and generate content more frequently, powering digital platforms.

These trends are redefining traditional marketing, making it more data-driven and personalized, enabling companies to be more agile and responsive to consumer behavior.

The optical industry is undergoing a phase of gradual standardization; the advent of AI could help create differentiation and enhance up-selling and cross-selling strategies: AI can analyze previous purchase data and suggest specific lenses or treatments that improve the customer’s visual experience (e.g., anti-reflective treatments, photochromic lenses). It can also recommend premium frames or dedicated task-specific solutions. In brief, advanced personalization is one of the most powerful tools to improve marketing effectiveness by making consumer experiences more engaging and personalized, directly impacting the success of the optical business. We are experiencing a “paradigm shift”, it is critical for the optical entrepreneur to acquire 360-degree skills.

Sports: a luxury opportunity

From fashion trend to social evolution

Forseveralyears now, the luxuryworld has beenwatching the performance segmentwith great attention. Events such as the Paris Olympics or Milan-Cortina 2026 act as a sounding board, turning the spotlight on the Sport system, its values, protagonists and technical products. We talk about this in this double interview with Alessandro Zanardo, CEO Thélios, and Giulia Zanzi, Brand Director Vuarnet.

by Roberta Mella Simion

The outdoor/sport segment, according to some observers, is to be considered as interesting as luxury or even as having more growth potential. What are your thoughts on this and what are your predictions?

“The growth in demand for technical sports and outdoor accessories is not just a trend, but a real social evolution that we also notice in eyewear. The luxury world has already been

closely watching the performance segment and, more generally, wellness for some time, implementing its offer with products in line with market needs.

This development, which exploded with the advent of the pandemic and has now become established, started mainly from Europe and the USA; the data we are recording confirm that it is also being expanded in Asia. The choice of Thélios to acquire Vuarnet

Alessandro Zanardo replies

goes precisely in this direction. Vuarnet, in fact, is a high-end outdoor brand; its eyewear is designed for dynamic outdoor life, but is suitable for any context and occasion. A brand with a strong heritage and a DNA devoted to technical performance, which thus well complements our offer in the luxury segment, also thanks to its undisputed knowhow in the production of lenses made entirely of mineral materials.”

Vuarnet is your first house brand, how did the decision to focus on a historical brand (which was created by the will of a sportsman) come about and how does Vuarnet fit into the luxury universe that Thélios represents?

“Vuarnet is a renowned French eyewear brand, strong with more than 60 years of tradition and known for unparalleled craftsmanship in the production of mineral material lenses. A legendary brand with a unique history that

deserves to be preserved and perpetuated. When we learned that the brand was for sale, we immediately imagined that we at Thélios could be the architects of its revival. The brand’s history, linked to Olympic champion Jean Vuarnet, embodies very current values. French craftsmanship and style, positive Olympic spirit, love of nature, outdoor and sustainable attitude. We believe it is a brand that speaks to consumers and connects generations, therefore, Thélios is working with the goal of bringing the brand back to its glory, enabling Vuarnet to further elevate the quality of its products.

In addition, the operation has enabled us to implement new technologies and process innovations to offer top-quality lenses with excellent performance, skills that are well integrated with eyewear production at our Longarone factory in the Belluno region of Italy.”

Giulia Zanzi answers

What new and special features does Vuarnet bring to the sports eyewear market?

“Vuarnet has restarted from its historical DNA to enhance the fine workmanship of mineral lenses and offer the market eyewear collections that elevate the performance category in a perfect balance between technique and style, outdoor and fashion. Thélios’ know-how has enabled Vuarnet to revisit iconic models to give them new life thanks to innovative technologies, refined materials such as Japanese titanium, while simultaneously improving comfort and fitting to ensure excellent technical performance

Indeed, since its inception, Vuarnet has represented a unique combination of performance and style. The brand has been able to distinguish itself through the unparalleled optical clarity of its mineral glass lenses, as well as through frames with innovative and functional designs; Vuarnet eyewear has over time become a symbol of French sport and technical expertise.

In 1984, the brand crossed the Atlantic to become the official sponsor of the Los Angeles Olympics, and it was during that event that the phrase It’s a Vuarnet Day, today was coined to describe the typical Southern California sun. The claim, which marked the brand’s rise in popular culture, now returns to relevance and becomes the centerpiece of the brand’s relaunch strategy with Thélios.”

In recent years, performance eyewear has made an aesthetic evolution by moving closer to the fashion world. At the same time, active and lifestyle models have perfected the technical aspect. Do performance and aesthetics carry equal weight when it comes to eyewear?

“There is certainly still ample room to complete this evolution. Performance and image are equally relevant in our industry, and we certainly see in the eyewear landscape numerous reinterpretations and different declinations of that combination.

Vuarnet was born with a distinctive DNA that focuses on technical performance and innovation, but without ever neglecting class and style, the same that also distinguished its founder Jean Vuarnet. The new Vuarnet

collections bring together the heritage of the well-known brand: they meet the needs of those who lead active and dynamic lifestyles through excellent craftsmanship, blending innovation, performance and timeless style. Vuarnet is known worldwide for its undisputed know-how; it is one of the few companies in the industry to produce its lenses entirely in mineral materials. Last summer, Vuarnet further strengthened this unbreakable bond with the world of sports, outdoor and wellness by becoming the Official Partner of the Paris 2024 Olympic and Paralympic Games.”

FIT AS A FIDDLE

Constructions reminiscent of geometric abstractionism prevail in Sun trends, with a “dramatization” of details and colors

The protagonist of the latest collections is shape: ovals also dominate in disguise, that is, with design solutions that bring them closer to other shapes. The trend to dramatize the style is also accentuated, with impactful details such as metal bars or angular temples, but also through color, with unexpected shades for the season or graphic patterns inspired by art and textiles. The rimless is confirmed as an elective club, less classic and more trendy thanks to the chromatic vivacity, but there is no shortage of oversize with bright femininity and, especially for men, timeless models.

Blaze sets winter ablaze

Akoni offers a classic in a bold and dynamic version

This striking eyewear features a strong, thick profile with bevels that give it a modern, dynamic look. The bridge detail and carefully selected colour variants, including rich burgundy and vibrant amber, enhance its timeless appeal while introducing a bold touch. Blaze is distinguished by its laminated temple core and iconic rivets on the front and temples, reflecting Akoni’s dedication to sophisticated design and understated yet contemporary aesthetics.

Akoni mod. Blaze

Hip Hop for the SUN!

ANDY WOLF presents the new members of the BOLDLESS family

After the optical line, two sunglasses frames also join the ANDY WOLF rimless club. These are the Euve and Exosat models which make their debut in four different colours. Shades with juicy effects that celebrate the Hip Hop Culture of the 1990s.

Olivier II: manifesto of the New French Style

A special limited edition for Balmain

The refined lines of the Olivier II frame (available in a special limited edition of just 500 numbered pieces) pay tribute to the sartorial precision of the house’s ‘New French Style’, incorporating a number of distinctive design elements - including striped motifs, the distinctive colour palette and the PB monogram - that also recall the recent reedition of the legendary Balmain perfume bottle, first introduced in 1946.

ANDY WOLF BOLDLESS mod. Euve

Balmain mod. Oliver II

Kandinsky’s geometric abstractionism becomes eyewear

Bayria Eyewear celebrates the legacy of the Bauhaus movement

The Ravennas sunglass frame reflects Kandinsky’s visual exploration, turning an everyday accessory into an aesthetic statement. The extra-large model with pronounced, welldefined angles and a wrap-around design is made graceful by a delicate, subtle nose bridge that balances the impressiveness of the lenses and temples. The acetate with speckled processing overlays multicoloured shades on a transparent base, with a dynamic and unique visual effect.

Back to Sport Style Centre

Certified protective spectacles with prescription diopter lenses

Centro Style offers the service of production, diopter lens cutting and certified fitting of sports protective spectacles with an attractive offer on single vision lenses. Thanks to this service, it will be possible to obtain a fast delivery of the glasses with CE-marked diopter lenses, which comply with Regulation (EU) 2016/425, harmonised standard EN166:2001 and Regulation (EU) 2017/745.

Bayria Eyewear mod. Ravennas

CENSUR 1 col.3021

“And the winner is…”

CENSUR by Prodesign is the winner of the SILMO d’Or 2024 award in the Sunglasses ‘Eyewear designer’ category

Design Eyewear Group presents CENSUR, the model awarded in Paris in the Sunglasses ‘Eyewear Design’ category: a creation by the brand Prodesign, the result of a collaboration between French and Danish designers as part of the in-house initiative called DANCE (from the fusion of the words Danmark +France). A project where creativity flourishes, culminating in a visionary eyewear dimension that redefines traditional perspectives. CENSUR embraces an industrial-futuristic aesthetic. The model also stands out thanks to the unusually positioned bar. The model is available in both round and rectangular shapes, with numerous colour variations.

3 new models support the Blue Mission

O’Neill sun presents NEW HYDROFREAK™ ZEROFORM™ PSYCHOTECH™

O’Neill is one of the few companies to produce sunglasses with saltwater-resistant polarised lenses, making it the best choice for enjoying the sea and the beach. Combining classic Californian surf style with vibrant new colours, O’Neill embraces the fun and energy of the beach. Leading an industry-wide shift towards eco-friendly eyewear, the new collection aligns with O’Neill’s Blue Mission to protect the oceans.

Gondar: timeless class

Classic and evergreen design for L.G.R.

The latest and most exclusive collaboration is with The St. Regis Rome, a true icon in the hôtellerie sphere that blew out 130 candles this year. The Limited Edition has been created to celebrate the hotel with a special model in terms of both style and commitment: part of the proceeds of the sale will support the activities in Africa of Sightsavers Italia ETS, an organisation that has been committed to the fight against avoidable blindness for over seventy years. The eyewear features a squared but smooth silhouette, with rhomboid metal rivets for a retro touch and a hand-polished black cellulose acetate frame.

Sweet cat-eye of mine

The romantic and super-feminine Capsule from GUESS Eyewear

A new elegant model with crystal stones set into a timelessly feminine shape. The frame is embellished with gems on the front and is available in six exclusive colours combined with seductive shaded lenses. The crystals are also echoed on the temples where the presence of the metal G logo enhances the sophistication of the design. This capsule collection, produced and distributed by Marcolin for GUESS Eyewear, is available with special dedicated packaging.

GUESS Eyewear GU00163

L.G.R. mod. Gondar

Ferragamo: precious and audacious

A sparkling Holiday Season model

The Maison’s excellence in craftsmanship and spirit of innovation meet in a distinctive model that combines heritage and contemporaneity in its rectangular acetate shape with bold profiles, accentuated angles, and a refined decoration of individually hand-applied Swarovski® crystals. Made in the same colour as the frame, for a subtle and sophisticated ton-sur-ton effect, the jewel customisation involves the use of 793 faceted ‘chaton’ crystals shaped with a special ‘Xilion’ cut that makes them even more sparkling.

SWEET INDULGENCE: ‘decadent’ luxury

Capsule Collection 2

by LINDA FARROW

Embracing the trend for decadent luxury that pervades the festive season, LINDA FARROW has created the SWEET INDULGENCE collection for fashionistas looking for trendy yet sophisticated and non-trivial eyewear. Abandoning the traditional glittery Christmas aesthetic, the brand introduces a moody, hence more dramatic style that is also inspired by Renaissance art. The collection features five models: Celia, Paloma, Nieve, Cara and Calthorpe, an eclectic mix of designs that cater to all tastes and suit different types of faces, from the largest to the smallest and most delicate.

Ferragamo mod. SF2045SR

Linda Farrow Sweet Indulgence, mod. Cara

LightPro Technology® from ZEISS Sunlens

New standards of visual perception

LightPro Technology®, developed by ZEISS Sunlens, is a new generation of ultra-lightweight polyamide lenses that reduces the annoying glare generated by polarized light and, at the same time, allows the transmission of the positive light component, enabling a realistic and natural view of the environment. The goal is to overcome the objective limitations of standard polarized lenses in certain application areas and to preserve the positive part of the visual information inherent in polarized light by eliminating the part that generates glare.

The result is lenses with balanced light transmission, neither too dark nor too bright, with excellent viewing of digital devices, and the perception of contrasts and depth of environments is realistic.

MOSCOT Clip-on: so one doesn’t have to give up on style

The optimal solution for protecting with a stylish touch

Eyeglass wearers know how annoying it can be to have to alternate between sunglasses and prescription glasses during the day. Not only is it a waste of time, but it also means buying a pair of sunglasses with prescription lenses in addition to the prescription glasses. MOSCOT clip-ons help to eliminate this problem; clip-on lenses are simply attached to the daily frame, transforming prescription glasses into sunglasses or blue light filter glasses in no time at all. Choosing the right pair is easy, as all clip-ons are designed to fit the most popular frame models, selecting clip-ons that match the style and size of the MOSCOT frame.

MOSCOT clip-on DAHVEN

SHAPE ‘N SHAPE: play on contrasts

The lively interpretation of MAX&Co. Eyewear design

The Marcolin brand’s new collection stems from creative research into colour and shape, animated by colour scales and aesthetic counterpoints of sophisticated harmony. Model MO0114 is a frame with oval-shaped lenses framed in a front with clean geometric cuts. For a contemporary and gritty look, with the iconic rounded temples. Proposed in the new colouring that recalls the texture of denim.

The seductive luxury of a cult

Marcolin presents the debut of the Christian Louboutin brand in eyewear

Embodying the brand’s rich heritage, the collection features unique, modern pieces that exude confi-dence and become statements. Christian Louboutin is more than a brand, it is a cult (indeed a craze) for fashion addicted shoe lovers: with its red sole and stiletto heel it has conquered the world. Christian Louboutin shoes have been proudly worn by musicians and movie stars, royals and athletes; characterised by a luxurious and seductive aesthetic, with that chic yet playful and nonconformist Parisian allure, they are an authentic lifestyle phenomenon also celebrated on screen, thanks to the Sex and The City series.

Christian Louboutin mod LB0003

MAX&Co mod. MO0114

The originality of imperfection

MYKITA celebrates the natural beauty of acetate

Mykita’s Chilled Raw collection exalts the concept of imperfect, unfinished beauty: overturning the conventions of traditional polishing treatment, the Berlin-based brand has created a new-generation aesthetic for acetate, where small imperfections and natural marks are elements of uniqueness for each model.

Rudy Project Turbolence: a new frontier for every sport

Spherical lens, sweatband and ergonomic design for an unrivalled visual experience in the main outdoor disciplines

From trail running to beach volleyball, from water sports to padel: at the heart of Turbolence is a latest-generation spherical lens, a real quantum leap in visual experience. Designed to optimise aerodynamics and offer total protection from the elements, this lens provides a wider field of vision and sharper perception of details. The curvature minimises optical distortion, ensuring a clear and precise vision at all times. Rounding off the features is a sweatband strategically placed on the forehead, which ensures that vision is always crystal clear, acting as a barrier to sweat even during the most intense exertion. The band is removable, washable and available as a replacement.

MYKITA mod. Dakar

Geometric flash

Refined constructions and study of colour for the PUCCI collection

Prints are the protagonists on the frames of an unprecedented proposal that reinterprets the look of glasses with great visual impact. Patterns alternate with colour block colours inside or outside the single models, creating a chromatic movement that accentuates the exclusive designs of the Maison’s polychromatic Iride print. The collection’s reference to the 60s and 70s is reinforced by large volumes and refined geometric constructions that tell of a timeless charm.

ACUITY performance wins

MAXIMUS OPTIC celebrates SILMO D’OR with partner OUT OF

The US company, which specialises in the production of the most advanced Rx lenses that guarantee elite definition and performance, has won - together with its Italian partner OUT OF - the Silmo D’Or 2024 in the prestigious SPORT category for its ACUITY product, a model that boasts the first Prescription Integrated ShieldTM goggle. A protective goggle with a unique lens offering a wide field of vision, suitable for any prescription for vision correction and perfect for all sports.

Pucci, mod. EP0232

Timberland Eyewear mod. TB00031

Expanding horizons

For Timberland Eyewear a collection that keeps an eye on the sporting scene

TimberBENDTM frame (the brand’s exclusive technology based on the study of wider faces) for this oversized navigator made of flexible HD acetate. Exclusive metal details on the temples reproduce the imprint of the iconic Timberland® boot. The model comes with polarised lenses.

Vogue Eyewear: everyday ovals

The most en vogue shape in the new collection

In step with the latest trends, the 0VO4323S oval model from the Luxottica fashion brand enhances the ultra-light metal with understated shades. Slim temples frame the face, while the bold nuances of the classic gradient or polarised lenses add a touch of elegance.

Vogue Eyewear mod. 0VO4323S

EMBRACE: an artistic hug

VANNI offers an engaging Limited Edition

From the creative collaboration with artist Elisa Alberti comes the EMBRACE collection, two unique limited-edition models of acetate sunglasses. The eyewear collection takes its inspiration from the artist’s paintings and sculptural works. Figurative motifs, organic and plant forms recur, combined with abstract elements. The purposeful use of colour, the play with shapes, the spatial composition come alive in these two wrap-around eyewear models - hence the name EMBRACE.

Tom Ford: a matter of charisma

The Icon Collection brings unparalleled workmanship to the stage

A sophisticated oversize butterfly frame with defined geometric shapes. The edges are characterised by refined shaping and beveling, giving the glasses a prestigious look, enhanced by the new jewel-cut T logo on the temples. The models in the Icon collection are distinguished and highlighted by refined treatments. Seductive thicknesses, volumes and dimensions are enhanced by new 3D logos with a shape that recalls the baguette cut of diamonds and become the brand’s new signature.

TOM FORD mod. FT1237

VANNI mod. Embrace

William Morris, Battersea mod. SU10090 col.6032

William Morris: London in focus

The urban luxury of the Battersea collection

An oversize feminine style in ultra-light acetate for the SU10090 frame, enhanced by marbled effects, laminations and the golden monogram on the temples. The 6032 shade is a refined and warm havana shade that fades into dark brown.

Summer in Sitges

AM Eyewear pays homage to the Mediterranean spirit

Australia’s AM Eyewear presents its SS25 sunglasses collection, featuring nine new models inspired by the beauty of the sunny coastline and the vibrant lifestyle of Sitges, Spain. This collection captures the essence of the 1970s, blending the carefree Mediterranean spirit with a contemporary twist. The result is a sophisticated line of sunglasses that embodies the glamour of an endless summer by the sea.

Iceland

An extraordinary journey to pay homage to Icelandic nature

The Iceland collection by Oscar Mamooi, the brand born in 2020 from the collaboration between designer Oscar Mamooi and Prophilo, is an extraordinary journey through the natural and cultural wonders of Iceland, represented by acetate frames with a rebellious and bold spirit. The sharply cut designs create effects that recall gothic literature and nocturnal creatures. The tapered temples, on the other hand, recall the flow of the tides and the close connection with the phases of the moon in the constant interaction between earth, moon and sun.

The adventure according to David Beckham

Unexpected feeling of lightness

Inspired by David Beckham’s passion for motorcycles, the new DB 99/ VISOR model from the Eyewear by David Beckham collection combines a modern, masculine aesthetic with the functionality of a wrap-around goggle. It is designed for a new generation of adventurers, looking for the most stylish and comfortable accessories to complete their personal look and for business trips.

The model, compatible with prescription lenses, comes in black with crystal/black temples and blue gradient gold mirrored lenses, black with black/crystal temples and gray lenses, red havana with blue lenses, and transparent green with gray gradient green mirrored lenses.

Ultra-lightweight geometries

Colors and metal from Italia Independent

Italia Independent offers eight stainless steel models with a new contemporary line and a strong geometric character. Ultra-lightness is the key to their easy wearability with the addition of acetate end pieces. A vibrant palette, borrowed from the world of Lapo Elkann, with Lapo Azure and revamped camo textures, defines a contemporary style that plays between fashion, vintage and innovation.

Ana Hickmann presents model AH9450

The quintessential expression of style

Crafted with the modern woman in mind, the Ana Hickmann AH9450 sunglasses from Go Eyewear combine a contemporary aesthetic with timeless appeal.

Featuring high-quality materials and meticulous attention to detail, these sunglasses - available in a range of eye-catching colors - promise comfort and durability without compromising refined style. The sleek, minimalist aesthetic makes them a leading choice for those who appreciate a sophisticated, casual style.

Bold and light as a feather

New colors for Silhouette’s cyber-technical glamour

Silhouette ‘s new rimless model speaks the direct language of Change Makers who push the limits with bold ideas and cutting-edge creativity. The NOVA SHADES collection embodies the cyber-technical glamour of L.A. street style: minimalism, cool materials, and edgy shapes. The near-flat lenses, also available in new colors Mint Green and Space Blue, break paradigms and, together with the titanium frame, take the design of these glasses into the realm of haute-couture style. Ultra lightweight, the satin-finished titanium temples are an expression of masterful engineering with their unique “pin-cision” hinge borrowed from the exclusive world of precision watchmaking.

Furla’s versatile new collection

Timeless Italian style

Furla ‘s new eyewear collection cleverly combines different materials and colors inspired by the marine world with unmistakable elements such as the Furla bow symbol and is complemented by contemporary shapes that echo the geometric lines and sharp angles of Furla bags.

In the SFU 811 acetate model, the wide faceted front is complemented by thick ton-sur-ton temples featuring geometric profiles with the hollow metal bow symbol. Available in color variants with a striated effect on the front, reminiscent of the texture of shells.

Furla mod SFU 811

Beyond the boundaries of design

Style and substance in the latest Morel collection

Morel ‘s new collection of women’s sunglasses is all about style, elegance and comfort. At the center of this collection is the ultra-trendy Kea model. With its thick lines and oversized silhouette, Kea radiates confidence and elegance, further accentuated by its deep, hypnotic shades. This bold design offers a modern twist to classic shapes, making it a musthave for those who want to get noticed.

The KOMONO x Igor Dieryck Collection

New design. New vision

KOMONO launches its second collaboration with Belgian designer Igor Dieryck, a current talent at Hermès. The limited edition, AD FUNDUM, is available in three colors - tortoiseshell, black and silverand is inspired by the traditions and excesses of Belgian students’ hazing rituals. The unique shape of the frames captures the essence of the post-party hangover, the dark circles left behind by nights of partying and the pressures of college life. The design is both a nod to youthful rebellion and a critique of social norms.

Significant volumes for Cloche

The unisex reinterpretation of a timeless model

Moncler Lunettes’ oversize Cloche mask revisits Moncler’s outdoor DNA through bold volumes and high-impact colors. Profiles with matte finishes draw soft curves inspired by the quilted patterns of iconic down jackets, declined in shades of black, red, camel and offwhite and paired with classic, tinted or mirrored lenses.

Enzo and Vito by Colorline

Two new proposals from Imago Eyewear

The unisex ENZO frame from the Greenline by Colorline collection by Imago Eyewear features a modern panto shape and a 52 mm size.

From the same collection is the classic retro panto frame VITO, with its distinctive key bridge. Both models are made of TR90, an environmentally friendly material that combines style and sustainability. A special feature is the magnetic sun clip, which offers practical UV protection and turns the eyewear into a versatile allrounder.

Colorline mod Enzo

Colorline mod Vito

Ray-Ban® Change

The photochromic frame powered by Transitions®

Combining traditional cellulose acetate processing with advanced innovations, Ray-Ban Change is able to accommodate variations in light. The frame’s unique colorations and patterns are based on Transitions’ photochromic dyes, which are rapidly activated by UV exposure. The intensity of the Transitions® pigment increases with the intensity of light. The frame activates within seconds when it senses the sun’s rays, then darkens again indoors within a few minutes.

Zegna Eyewear

Born in Oasi Zegna

The inspiration for ZEGNA Eyewear was born in Oasi Zegna, the 100 km2 nature reserve in the Italian Alps. Indeed, we find the colors, evocative vistas and founding values of the territory in the models of the new ZEGNA Eyewear collection, which, designed by Artistic Director Alessandro Sartori, perfectly complements the signature color palette of the brand’s ready-to-wear and leather accessories line. With a contemporary and casual bridgeless silhouette, the Orizzonte I model (EZ0231) is embellished with the iconic 232 Road Brand Mark and ZEGNA logo, and finished with a subtle top bar.

Zegna Eyewear mod. Orizzonte I

Etro’s Pegasus flies now with Safilo

Eye-catching design from every perspective

The first Etro-branded eyewear collection, following the agreement with Safilo, debuted in the spring of this year.

Essential lines, geometric cuts and a monochromatic palette characterize ETRO’s “Etroscreen” collection. The ETRO 0050/S model has a sharp square cat-eye shape and the angled temples perfectly balance the proportions of the front piece. This is completed by the Pegaso logo, symbol of the Milanese fashion house, in metal and the logo lettering on the tinted lenses.

Plein Sport

Sporty lifestyle and futuristic references

This PLEIN SPORT collection mixes bold fluorescent colors, rubberized textures and disruptive asymmetries. All featuring the Brand’s distinctive symbols such as the “scratch” present on the temples or engraved on the lenses, the threedimensional tiger head and the bold lettering logo.

THE FLAME SSP 006/V is a sunglass made of injected acetate whose temples feature a strap at the ends to ensure adherence and stability during use and are available in two variants: with lettering logo shown on the entirety of the temple and with three-dimensional tiger head logo.

Plein Sport mod. The Flame SSP 006/V

Total Black Glam

Liu Jo’s limited edition is a statement

Exalted by the comfort and appeal of premium acetate, this limited edition sunglasses model proposes a feminine and glam silhouette enhanced by dark gradient lenses. The rounded geometrically shaped front and the temples that taper to the temple tips are studded with precious Swarovski crystals. On the temples, the gold metal Liu Jo signature logo completes the look of an irresistible pair of glasses, available only in the Black version.

Refined bonding for a special effect

The beauty of the Yalea woman

The new eyewear collection from Yalea by De Rigo embodies the brand’s signature elegance and sophistication, offering a range of sophisticated, high-quality models. With 14 prescription eyewear and 8 sunglasses, the collection is designed to meet the needs of women who seek style and functionality through products that celebrate individual beauty.

The mod ALICIA SYA 151/V, made of acetate and with an oversized squared design, has a front face characterized by elegant bonding bordered by a subtle “wave” detail. The 06BE color variant, in shades of pink and fuchsia, is dedicated to the “Pink Ribbon” project.

Yalea mod SYA 151/V Alicia models Maria Chiara & Valeria Heterobasic Project

Liu Jo mod LJ805SR

Discovering the more human side of the people who make this sector unique

If words matter, people matter even more, much more. We are finally learning about a “modern humanism”, rediscovering the value of human capital and the importance of caring for this heritage in every economic and social reality. Sustainability and business also pass through the way of relating, of building and developing relationships between people: the contribution that a single individual can give to a company, a brand, an entire sector is invaluable, above all by acting to the maximum of its potential.

For this reason we believe that human beings represent the most interesting topic there is and we have created a column where, from time to time, people in the sector will answer some questions about their tastes, attitudes and values. The interview does not focus on business, the aim is not to contrast roles and companies but to spontaneously bring out the different personalities that make the world of optics and eyewear unique.

by Roberta Mella Simion

Daniela Poletti Head of Marketing Rodenstock Italia

Alessandro Spiezia

Historical optician in Rome, known for being the Pope’s trusted optician

Daniela Poletti

Head of Marketing Rodenstock Italia

1. The icon

Giorgio Armani.

2. The motivating motto

If you can dream it, you can do it. - Walt Disney.

3. The must-have

The smile, the colours ... strictly ‘deep winter’ palette”

4. The cult

The Little Prince.

5. Favourite artist René Magritte.

6. Most fascinating historical period

The one yet to come: the future, with its progress, exciting challenges and global human connections.

7. The most appreciable quality of a colleague

The ability to listen.

8. The most unacceptable Arrogance and envy.

9. One’s virtue and flaw

Empathy and laziness.

10. The dream, the ambition

Leaving a positive imprint in people’s lives.

Daniela Poletti with daughter Alice and partner Andrea

Alessandro Spiezia

Historical optician in Rome, known for being ‘the Pope’s trusted optician’

1. The icon

Enzo Ferrari: a perfectionist, always attentive to quality and innovation. He had great respect for craftsmanship.

2. The motivating motto

Whoever loves his profession enlightens the eyes and soul of those he meets.

3. The must-have

An artisanal diary for notes, possibly in leather, to accompany the fountain pen with green ink. To have an exclusive space for notes, thoughts or even to continue transcribing experiences of the trade...

4. The cult

‘Nuovo Cinema Paradiso’ by Giuseppe Tornatore: this movie represents for me the passion and love for a job carried out with dedication and humanity.

‘What a Wonderful World’ by Louis Armstrong: a timeless song that celebrates the beauty of the world and kindness, with a serenity that is reflected in the life of someone who has always been kind and dedicated to others.

‘The Art of Listening to Heartbeats’ by Jan-Philipp Sendker: a touching novel, published by Neri Pozza. Its author, a German journalist, was a correspondent in Asia for the magazine Stern. The book tells the story of a father who had an incredible ability to see beyond appearances and care for the people around him.

5. Favourite artist

Marcello Mastroianni. With his performance, always refined and profound, he starred in many of Fellini’s films such as La Dolce Vita and 8½...

6. Most fascinating historical period

The 1950s and 1960s, those of the Italian economic boom. They were years of great ferment and change in Italy. Increased welfare led to a greater focus on self-care and health, including sight.

7. The most appreciable quality of a colleague

Passion and dedication.

8. The most unacceptable

Lack of updating. Not keeping up with the progress of research means not offering people the best solutions available.

9. One’s virtue and flaw

Quality: ability in human relations, ability to listen Flaw: difficulty in delegating.

10. The dream, the ambition

Leave a tangible sign of the passion I have for my work. An association, a foundation...

Alessandro Spiezia with his son Luca

Even Realities: Unveiled G1 Digital Glasses

A New Era of Fashion Meets Functionality

Even Realities, a leading innovator in eyewear design, launched at Silmo Paris in September its debut product and firstever everyday-wear AI glasses, the G1 Digital Glasses. With the introduction of the G1, Even Realities is redefining eyewear by blending luxurious design with everyday usability and advanced digital features from translation to navigation. The G1 represents a fusion of fashion and functionality, offering a chic and sophisticated accessory that complements any wardrobe while seamlessly integrating digital technology.

Created by Even Realities Founder Will Wang, the G1 Digital Glasses embody a

sophisticated aesthetic that appeals to style-conscious individuals. G1 was meticulously designed to be a perfect fit for nearly everyone, using over 10,000 3D head shapes to ensure superior comfort and adjustability. The wrap-around design, paired with ultra-lightweight materials like magnesium alloys and hypoallergenic titanium, ensures the G1 looks stunning and feels incredibly comfortable for all-day wear. In collaboration with acclaimed designer Philipp Haffmans (co-founder of MYKITA), the team drew on its extensive experience with luxury eyewear brands to create the G1, a blend of innovation and timeless elegance that redefines modern eyewear.

“Our aim with the G1 was to create a product that transcends traditional eyewear by merging impeccable design with the latest in digital technology,” said Will Wang, Founder of Even Realities. “We wanted the G1 to be something people choose to wear for its functionality and fashion-forward style. It’s about enhancing the user’s daily experience while keeping them effortlessly connected to the digital world.”

The G1’s frame is a testament to innovation in eyewear craftsmanship. Featuring a patented screwless hinge and a sleek, thin profile, the G1 balances elegance and durability. The frame’s ergonomic design, crafted from premium materials with a unique sandstone coating, offers a velvety touch and refined finish, making it an ideal accessory for prescription and non-prescription wearers. For those requiring vision correction, the G1 takes customization to the next level with Digitally Surfaced Lenses. These lenses, carved individually with a diamond-tipped lathe, are incredibly lightweight, providing high performance and a wider view. Whether for business meetings or casual outings, the G1 is tailored to customers’ vision needs and can easily transition from clear lenses to sunglasses with a simple clip-on, providing versatility and comfort for any occasion.

While the G1 is designed with fashion at its core, it also incorporates advanced digital features that enhance everyday life. Powered by Even Realities’ proprietary Even OS, the G1 allows for seamless real-time translation, navigation, and teleprompting, all through an unobtrusive display. This discreet digital integration means users can stay informed and connected without compromising their style or the purity of their interactions with the world around them.

The display itself utilizes HAOS™ technology, featuring the world’s most compact Micro LED optical engine projector and the thinnest waveguide lenses available. This allows the G1 to deliver a crystal-clear display that is integrated into the eyewear without adding bulk or weight, preserving the minimalist aesthetic that is the hallmark of its design.

Chris Lo, the new Regional Director of HKTDC (Hong Kong Trade Development Council), Hong Kong’s foreign trade promotion body, met with industry representatives, the Italian Trade Commission and the press in Milan. Lo will lead the activities of 13 offices in Europe, Central Asia and Israel, focusing on key sectors such as biomedical innovation, fashion, logistics and sustainability. He emphasised the strategic role of Italy, from which Hong Kong imported USD 5.46 billion worth of goods in 2023. Hong Kong, a hub of innovation and supply chain, offers new opportunities to strengthen trade relations with Italy.

Yalea, a brand of the De Rigo Group, has collaborated with the Know Your Lemons Foundation to support breast cancer prevention education. Through a donation, it has supported the free early diagnosis app and promoted the project with two dedicated eyewear models, one sunglasses and one prescription, featuring pink ribbon stickers on the front and a ‘Yalea - Pink Ribbon’ bow on the temple. The initiative includes information brochures at the points of sale.

Yalea thus reinforces its global commitment to women by supporting projects that support their independence and affirmation.

iVision Tech S.p.A., an innovative SME and a reality of excellence in Made in Italy manufacturing, won the Grand Jury Prize in the ‘Design’ category of the Graziella Pagni Eyewear Award 2024, with the new ‘Luxe ’ collection of its Henry Jullien brand. The 12th edition of the event was held on 27 October at Palazzo Borghese in Florence.

Julbo has appointed Damien Guillobez as its new CEO, succeeding Christophe Beaud after 40 years at the helm of the brand. Founded in 1888 in the Jura region and acquired in 2022 by Peugeot Frères Industrie, Julbo is known for innovative sports glasses, goggles and helmets. Originally from the Upper Jura, Guillobez brings cultural continuity and a solid technical background, combining a degree in Optics and Optometry from Morez with a passion for outdoor sports. With 25 years of experience in companies such as Essilor and Bollé, Guillobez will lead Julbo into the future with innovation and loyalty to its values.

TEF publisher and experienced eyewear designer Maarten Weidema has finished his second book in three years. The ‘Amazing Eyewear’ book series now offers a second edition, a 250+ page coffee table book that captures the evolving world of eyewear design and highlights 25 independent eyewear brands.

Thélios celebrated prototypist Davide Frare, awarded by LVMH as part of the Métiers d’ Excellence for his craftsmanship. With 12 years of experience in the Longarone factory, Frare stands out for innovation, attention to detail and teamwork in creating high quality frames. The Métiers d’Excellence programme enhances the LVMH group’s craftsmanship excellence. Thélios, a leader in luxury eyewear, combines Italian craftsmanship and the identity of its Maisons to create prestige products for brands such as Dior, Fendi and Bulgari.

Ørgreen’s creative team now includes top European designers, each bringing unique expertise. Martin Guentert (Germany), the new Head of Design and former Mykita design lead brings over 16 years of industry defining experience, including pioneering laser-sintering techniques.

The design team also welcomes Carola Nomden (Italy), formerly with Safilo and Prada, known for her modern, cosmopolitan aesthetic, particularly in sunglasses design. The team continues to benefit from the colour expertise of Sahra Lysell, Ørgreen’s Colour Specialist, whose work defines Ørgreen’s sophisticated palette, and from the experience of Tobias Thomas as a long-standing member of the team.

Versace celebrates the legendary Medusa Biggie sunglasses with an innovative campaign, mixing physical and digital. A symbol of style for over 30 years, Biggies, linked to Notorious B.I.G., combine exclusive design and unmistakable charisma. The ‘Life is Better in Biggies’ campaign includes interactive experiences such as augmented reality via QR codes, Try-On filters on Meta and Snapchat, and VR visors in selected Luxottica shops. Users explore immersive virtual environments inspired by the distinctive Versace lifestyle.

MYKITA, the Berlin-based brand at the forefront of eyewear, and Thélios, the LVMH Group company, have announced an agreement for a minority investment in MYKITA, subject to customary regulatory approvals. MYKITA will retain full independence in strategy, operations and creativity, from design to distribution. This step strengthens the brand’s global position, consolidating confidence in its values and vision for the future. The investment will support innovation and the ability to shape the future of eyewear with distinctive design and unconventional spirit.

MOREL renews its collaboration with Jean Nouvel. For the past 5 years, MOREL and Jean Nouvel have made their mark with their creative journey. This new season continues to surprise with a resolutely avant-garde look. Jean Nouvel’s first passion, the hoop, makes its return in this new collection. Reinterpreted in a radical design with minimalist lines, the circle is expressed in round frames with a strong character.

Persol and Netflix celebrated Ayrton Senna with an exclusive collection of sunglasses, inspired by the miniseries Senna. The six episodes of the series, produced by Gullane in collaboration with Senna Brands, trace the legendary driver’s life and career, played by Brazilian actor Gabriel Leone, recounting victories, challenges and the tragic crash at Imola. The three models in the collection fuse vintage 80s details, such as the ear wipers, with modern lines, enhanced by the Supreme Arrow and the Meflecto system. Available in black, havana and streaked brown, the glasses are a tribute to the style and charisma of the champion. Persol and Netflix thus unite fashion and legend in an exclusive collection.

Nikon Lenswear has launched its 2024 global ‘Vision You Can Feel’ campaign, celebrating the thrill of experiencing every moment with clarity and intensity. The central video interweaves everyday scenes with references to Japanese heritage, showing how Nikon lenses enhance every experience. Takeyasu Hirose, Nikon Lenswear Global Marketing Director, emphasised the goal of creating an emotional connection with consumers, while Isabelle Abrieux, NikonLenswear Communication and Digital Marketing General Manager, highlighted the focus on memories and trust. The campaign, developed with SOS of Bel Air, is featured on social media, websites and in-store, offering a comprehensive and engaging experience.

Eco Eyewear, the sustainable eyewear brand of MODO Eyewear, has won a legal victory against Eyespace Eyewear Ltd, preventing the filing of the trademark ‘Eco Conscious Optics’. The European Intellectual Property Office upheld the opposition, noting the similarity with the trademark ‘ECO EARTH CONSCIOUS OPTICS’. The sharing of the terms ‘ECO’ and ‘CONSCIOUS’ could lead to consumer confusion, suggesting a common origin of the goods. The decision protects the identity and distinctive positioning of Eco Eyewear in the sustainable eyewear market.

From October 1st, the IZIPIZI x Moleskine collection is available, combining the unmistakable notebook with glasses designed to celebrate the beauty contained in everyday moments, and to bring good cheer.

The bio-based reading glasses (graduation from +1 to +2.5) are available in the three colours Yellow Pigment, Deep Vermilion and Light Charcoal, with the famous Moleskine notebook elastic band matching the frames of the glasses.

On October 2, EssilorLuxottica completed the previously announced acquisitionoftheSupreme® brand from VF Corporation, a global leader in apparel, footwear and lifestyle accessories, for US$1.5 billion, subject to the usual rectification procedures.

On the same day, the company also completed the acquisition of an 80% stake in Heidelberg Engineering, a German company specialising in diagnostic solutions, digital surgical technologies and IT solutions for clinical ophthalmology. The transaction was cleared by the relevant antitrust authorities.

DaTE 2025: Innovation in motion between Creativity and Design

Riccione and the pyramid of the Cocoricò become the stage for a revolutionary edition of the eyewear show, between storytelling, avant-garde and new perspectives.

From 13 to 15 September 2025, the world of eyewear will meet in Riccione, Italy, for a new edition of DaTE, the event that celebrates avant-garde and experimentation in the sector. The choice of the city in Romagna, with its mix of sophistication and provocation, represents the first step towards a renewed and itinerant format, which will touch other Italian and international cities such as Naples, Rome and Milan in the future.

An iconic location: the Cocoricò Pyramid

The venue of this edition will be the legendary Cocoricò disco, a symbol of artistic avant-garde and a place of creative expression since the 1990s. By transforming the dance floor into a stage for design, DaTE will bring an exceptional protagonist to Cocoricò: eyewear. ‘The choice of Cocoricò was natural: we share with this location the concept of provocation and creative freedom,’ said founders Cristina Frasca and Dante Caretti. Accompanying the event is the ‘Every Line Tells A Story’ campaign, which celebrates lines as

symbols of stories, emotions and connections. Eyewear creations thus become an expression of personal and collective journeys, evoking profound meanings through design. The new payoff, ‘Redefining Boundaries’, positions DaTE as a laboratory of innovation, where the boundaries between art, fashion, technology and design are challenged to create something bold and unique. Riccione offers a perfect setting for networking and creative inspiration: easily accessible, with a wealth of accommodation and a mild climate conducive to professional meetings. The event will be an immersive journey through design, innovation and technology, with a focus on eyewear as the absolute protagonist.

DaTE once again confirms itself as an unmissable appointment for industry professionals, where experimentation and tradition meet to write the next chapter of contemporary eyewear. Admission will be free and reserved to sector operators, with compulsory registration on the official website.

SILMO PARIS 2024 the international showcase of the optical industry

SILMO Paris 2024 once again established itself as the key event for the optical industry, offering a rich panorama of emerging trends and immersive experiences. For four intense days, the show was the focal point for inspiring encounters, cuttingedge innovations and enriching exchanges, captivating industry professionals.

This year, 32,125 professionals (up 2.6% on 2023), 52% of them international and 48% French, came to discover the new products presented by more than 900 companies spread over 75,000 m² in Halls 6 and 7 at Paris Nord Villepinte. This dynamism fostered an environment conducive to discoveries and collaborations, paving the way for new prospects and projects for the market.

SILMO Paris 2024 thus continues to consolidate its role as an essential crossroads in the evolution of the industry, where innovative ideas and promising concepts come to life, shaping the future of the sector.

THE SILMO D’OR, 30 YEARS ON

The SILMO d’Or awards recognise technical excellence, creativity and innovation, essential qualities that drive the optical industry into the

future. Each year, this event attracts the attention of professionals and the media from all over the world, underlining its importance and impact on the global market.

The 2024 edition marked the 30th anniversary of the SILMO d’Or, a testament to its enduring influence and the importance of know-how in the ever-evolving optical industry.

SILMO d’Or 2024 winners in the different categories:

CHILDREN: Lafont - “Roudoudou”

SPORT: Out Of - “Acuity”

VISION (lenses, contact lenses): Transitions Optical - “Transitions Gen S”

VISION - OPTICAL SYSTEM: Accessolutions“Voisee” Reber Informatik

MATERIAL / EQUIPMENT - Ex aequo: Eyesoft“Check Lenscape” & MicroUnit - “Lona 5”

OPTICAL FRAME “BRANDS & LABELS”: Nina Ricci - “SNR403 couleur 7G6” De Rigo Vision

SUNGLASSES “BRANDS & LABELS”: Zilli“ZI65109 C01” Grosfilley France

TECHNOLOGICAL INNOVATION IN EYEWEAR:

OOmade - “OOmade SAV 3D”

TECHNOLOGICAL INNOVATION IN EYEWEAR - CONNECTED PRODUCTS: EssilorLuxottica“RayBan Meta with AI”

OPTICAL FRAME “EYEWEAR DESIGNER”: Pierre Eyewear - “Lady” SUNGLASSES “EYEWEAR DESIGNER”: Prodesign - “Censur”

JURY’S SPECIAL PRIZE: Parasite Design“MORPH Alpha”

OPTICAL DESIGN CONTEST

SILMO Paris also encourages the talents of tomorrow through the Optical Design Contest, which aims to promote expertise, defend the industry and stimulate innovation. Open to design students from all over the world, the third edition of this competition focused on eyewear accessories that not only correct and protect vision, but also explore new functions and uses. The 2024 winner has been: DISTROAL by Thomas DENEUFBOURG & Adrien GALLOIS - École de Design Nantes Atlantique.

COMMITTED COMPANY PRIZE

Adopting a comprehensive CSR strategy is essential to meet stakeholder expectations while strengthening the resilience and competitiveness of companies in the optical sector. To encourage these sustainable and responsible practices, SILMO, in collaboration with the HYSSOP agency, has launched the Committed Company Prize

This award recognises companies that take a holistic approach to ethical, environmental and social issues and are actively committed to a more responsible future. The 2024 winners were: Vanni (first Italian company in the eyewear industry to become a ‘Benefit Society’ in 2021, it demonstrated the ability to monitor its social, environmental and corporate CSR performance

in terms of figures and best practices) and SKANS (chosen for its minimalist approach to slowing down eyewear consumption).

INTERNATIONAL OPTICIAN OF THE YEAR AWARD

This award, presented by the IOA (International Opticians Association) in partnership with SILMO Paris, encourages and rewards an optician for his or her vision and commitment to promoting the values of the profession to both staff and customers. The 2024 winner was Vitor Martins (Portugal).

INTER-SCHOOL CHALLENGE

Every Monday during SILMO Paris, Schools Day offered students and teachers a unique opportunity to immerse themselves in the heart of the optical industry. This day also included the Inter-School Challenge, a fun competition organised in partnership with OPTIC 2000 and dedicated to 2nd year BTS students. This year, ESSO ANGERS won the competition, with the top 5 students winning a trip to a European optics exhibition.

SILMO NEXT - FUTUROLOGY: THE FUTURE OF POSSIBILITIES

The ‘Futurology’ space within the SILMO Next area offered an engaging and captivating immersion into the future of optics, with fascinating perspectives for the years 2025 to 2035. Divided into several distinct zones, this space presented technological innovations, customised solutions and augmented and virtual reality experiences. Visitors got a concrete idea of the transformations that will take place in this sector, from the shop of tomorrow to connected products. Each zone offered a unique and informative experience, illustrating the possible futures of the sector and

paving the way for new possibilities for the optical industry.

THE TRENDS FORUM

A freeze frame on the shapes, colours and materials of eyewear, a complete overview that shed light on the best optical and sunwear frames from exhibitors at the show.

Here are the four trends highlighted at the show that will be tomorrow’s success stories.

FREE COLOURAMA

Frames in bright and cheerful or soft and intense colours. Single-colour, two-colour, three-colour or multi-colour frames! Shapes as free as colour palettes. Acetate dominates, with combinations for surface effects.

VIRTUOUS SIMPLICITY

Glasses that go straight to the point to convey a minimalist, no-frills style.

A quiet but not boring design! Airy, luminous shapes: the pinnacle of clean lines. Metal holds its position, but acetate knows how to ‘diet’ to take its place in the race for simplicity.

CLASSIC

VARIATIONS

Polo shirts, breeches, jeans, etc. Fashion is constantly reinventing timeless classics. Spectacles are no exception to this perennial trend. Timeless shapes are more popular than ever, a sign of longevity and durability. Vintage design is less literal and more contemporary, with sleek, relaxed lines.

SOLLEON

This trend is all about sunglasses. Sunglasses play an increasingly important role (with or without the

sun!) and this accessory is now well integrated into the collections of the major fashion and luxury brands. In order not to lose this attraction, eyewear designers and established names are taking this booming segment by storm with a wide range of original and logo-free products.

MEETING THE KNOW-HOW MEILLEURS OUVRIERS DE FRANCE

An exploration of the MOFs’ key workshops, where masters of the French craft revealed their exceptional craftsmanship and offered demonstrations: design of made-to-measure frames, hand shaping, welding, etc. And, as every year, visitors were able to discover the ‘Design Challenge’ exhibition, which brought together the creations of design students and trainees from the Ecole de Lunetterie de Morez, eclectic frames inspired by plant materials, offering a wonderful story of transmission and sharing.

THE EXPERTISE OF FRENCH EYEWEAR MANUFACTURERS

The occasion to plunge into the heart of the Jura mountains to discover the unique expertise of these companies and meet their craftsmen during captivating events. A showcase for the talent and tradition of artisan eyewear manufacturers who perpetuate a centuries-old know-how that is essential to the worldwide reputation of « Made in France ».

OYONNAX - MOREZ MUSEUM

A fascinating collection of historical objects and innovations that have shaped two centuries of eyewear history. This showcase of French eyewear heritage has been the opportunity to explore the evolution of techniques and frame designs, while discovering the rich history and heritage of the

two iconic towns of Oyonnax and Morez.

SILMO

TALKS & THE SILMO ACADEMY CONFERENCES

An even more immersive and interactive experience, with a series of inspiring conferences offering insights and analysis from leading specialists. At the same time, the new SILMO Academy format enabled visitors to attend engaging talks from leading international researchers and experts.

THE OPTYMPICS

A fun and engaging competition, the OPTympics celebrated the intersection between sportsmanship and the fascinating world of optics. Like athletes pushing their limits, opticians were given the opportunity to play the game and test their skills with passion, creativity and expertise. + Over 800 people took part. In collaboration with Radioottica, Nico Caradonna & Behind My Glass

« THE RIGHT OPTICS » PODCASTS BY SILMO

« The Right Optics » is designed to accompany professionals throughout the year, beyond the borders of the show. These lively conversations

with experts and special guests, all orchestrated by Nick Coffer, explore in depth the captivating world of eyewear. The episodes reveal success stories, highlight exceptional expertise and share inspiring visions for the future of the sector.

SILMO TV & SILMO NEWS, the broadcast

Throughout the four days of the show, SILMO TV journalists were on hand to report live on all the latest developments in the sector and to ensure that visitors did not miss any of the key moments of the event. Thanks to expert analysis, personal accounts and reports, professionals were able to keep abreast of the latest developments at SILMO Paris and will be able to follow the SILMO news broadcasts throughout the year to keep abreast of the latest trends and innovations in the optical sector.

SILMO JOB

SILMO Paris supports professionals in meeting the key challenges of the sector, in particular talent recruitment. Throughout the year, recruiters and candidates benefit from a dynamic space beyond the exhibition walls, offering exclusive opportunities to build the teams of tomorrow.

Innovation and the Future: what’s new at MIDO 2025

Between design, technology and digital tools, MIDO renews itself to offer an unprecedented experience in the world of eyewear.

MIDO 2025 presents itself as a cutting-edge event, consolidating its role as a reference point in the world of eyewear thanks to significant innovations in exhibition layouts, educational programme and digital tools.

New Spaces for Design and Technological Innovation

The reorganisation of the exhibition spaces marks a turning point for the event. The Design area in Halls 2 and 4 will be expanded to accommodate new exhibitors and offer larger stands. The famous Academy, on the other hand, will move to Hall 6,

dedicated to technology, creating a combination of creative flair and technical innovation. The central squares, the beating heart of the event, will also be redesigned to improve usability, offering visitors an immersive experience.

The

Vision Stage: a new stage for discussion

The area dedicated to seminars and workshops, known as Otticlub, will evolve and become The Vision Stage, symbol of a renewed focus on confrontation and discovery. This space, in addition to dealing with technical topics such as myopia and nanotechnology, will open the debate on wide-

ranging topics such as sustainability, women’s empowerment and Made in Italy. The 2025 calendar promises appointments rich in exclusive content, also available online for registered users.

Enhanced digital tools for total connectivity

The digital side of MIDO 2025 will be enhanced with an improved app, which will allow to track visits, save favourites and manage networking even after the event. Exhibitors will be able to record visits via QR codes and access useful tools for promoting their novelties. In parallel, the official website will offer exclusive content and optimised navigation

for users with disabilities. Finally, the Instagram channel @mido_exhibition will guarantee visibility to exhibitors’ content, amplifying their reach to the page’s 38,500 followers.

MIDO: an evolving

event

Between design, technology and digital innovation, MIDO 2025 promises to be an unmissable event for all eyewear professionals. The fusion of creativity and technical progress, combined with cuttingedge tools for management and networking, will ensure a comprehensive experience aligned with the challenges of the future.

The 32nd Hong Kong International Optical Fair attracts some 13,000 buyers

Eco-friendly and smart glasses drive demand

The 32nd Hong Kong International Optical Fair, organised by the Hong Kong Trade Development Council (HKTDC) and co-organised by the Hong Kong Optical Manufacturers Association (HKOMA), in November 2024 attracted some 13,000 buyers from 94 countries and regions.

Sophia Chong, HKTDC Deputy Executive Director said: “We have been delighted to welcome international buyers to source new products at the Fair. Among them, buyers from ASEAN markets, including Indonesia, Singapore and Thailand; and buyers from Australia, Japan and Taiwan recorded an increase. This reinforces Hong Kong’s advantage in internalisation and the Fair’s continuing role as a premier sourcing platform for the industry.”

This year’s Optical Fair featured 12 product zones showcasing a diverse variety of eyewear products, and added three thematic labels - Green Solutions Suppliers, Smart Eyewear and Smart Ageing Products. Through this classification, buyers could effortlessly locate products that reflect the latest industry trends and keep pace with consumer demand.

Sustainable spectacles made of recycled materials are a growing phenomenon, while integrated technologies turn spectacles into intelligent tools for everyday life.

“Be

Bold” Design Competition

To elevate Hong Kong’s design capability, foster innovation, and promote local designers to international buyers, the HKTDC and HKOMA organised the 24th Hong Kong Eyewear Design Competition under the theme of Be Bold and announced the results during the Fair.

The winner in the Open Group was the Ceramic Eyewear range by Lin Dianqun, designer at Arts Optical. Inspired by classic Chinese ceramic art, the design combines the elegance of blue-andwhite porcelain with the warm and simple light green hue characteristic of Northern Song dynasty ceramic ware. It also won the Creativity Award and the Made-to-Sell Award.

In the Student Group, Zhu Junbin from the Hong Kong Design Institute, won with ECHOL LIGHT, an eyewear product specially designed for the visually impaired. The eyewear features three ultrasonicemitting devices, which use echolocation to detect obstacles and transmit information through bone conduction headphones. Users can adjust the intensity of ultrasound waves in different environments.

Under the EXHIBITION+ hybrid model, exhibitors and buyers could meet online through the HKTDC Click2Match smart business matching platform until 15 November. Buyers could also scan exhibitor QR codes in the HKTDC Marketplace App to engage with exhibitors after the fair to continue their sourcing journey.

LOFT EYEWEAR SHOWS

CREATES THE “NEW YORK EYEWEAR DESIGN WEEK”

For its first edition in March 2025, Kering Eyewear and Thélios are to participate with independent showroom events

LOFT Eyewear Shows announced the creation of the “New York Eyewear Design Week”. Its first edition is to be held in New York City from March 13th to 15th, 2025.

The primary objective of this initiative is to foster a seamless, curated experience that brings together a diverse array of eyewear brands and industry stakeholders. For the first edition, Kering Eyewear and Thélios are participating with independently hosted showroom events to present their Summer 2025 collections.

With the “New York Eyewear Design Week 2025” LOFT Eyewear Shows, Kering Eyewear and Thélios aim to deliver an unforgettable week of inspiration and innovation. The initiative is designed to benefit eyewear boutiques, industry buyers, optometrists, opticians, and their staff, offering them a rich, immersive experience in a city they know and love. The event promises not only to highlight the latest trends and innovations in eyewear but also to provide a stimulating environment where business and creativity intersect. There will be a full complement of Optometry and Optician Continuing Education as well as a space dedicated to machinery, software and Optometric needs.

LOFT Eyewear Events has been hosting an off-site event space since 2000 and will be celebrating 25 years since their first event in NYC. In 2025 Loft will

be adding a second space to showcase additional independent brands close to their location at Chelsea Industrial.

Vision Week New York is the brainchild of Erich Mattei and Paul Mormon O.D. is providing Continuing Education, Business Builder seminars along with a forum for machinery, software and other Optometric needs at the Times Center.

ALWAYS WITH YOU

AIR, WATER, LAND

Dal 1997, studiamo le migliori soluzioni per spedire prodotti in tutto il mondo. Trasportiamo con estrema cura e attenzione le merci e i valori, ma siamo anche partner per tutte le attività di forwarding, logistica e supporto al cliente.

Con 4 uffici in Italia e oltre 350 corrispondenti all’estero, garantiamo un servizio altamente personalizzato e attento a ogni esigenza.

International forwarder for your business.

Tel. +39 0423 915430

Via Mure 45/c 31030 Altivole (TV)

www.cti-fwd.com | info@cti-fwd.com

ADVERTISERS

3MOMI p 9

ANA HICKMANN/GO EYEWEAR p 4

CTI p 63

IMAGO Cover II

INVU/SWISS EYEWEAR GROUP P 2

MIDO Cover IV

OPTI Cover III

YALEA/DE RIGO p 1

• Reproduction without written express authorization of the publisher is prohibited. The

Publisher

Edizioni Ariminum Srl Via Negroli 51/A - 20133 Milano Italy

Tel.+39/02.73.00.91 r.a. www.vedere.it – welcome@vedere.it

Publishing Director

Isabella Morpurgo – isabellamorpurgo@vedere.it

Advertising

Gloria Della Ciana – marketing@vedere.it

Adv/Editorial Coordination

Rita Ferraro – ritaferraro@vedere.it

Editorial Staff

Roberta Mella Simion – redazione@vedere.it

Manlio Valli – communication@vedere.it

Layout

Enrico Alvarez – graphic@vedere.it

• The journal publishes articles and releases from individual authors or firms. Publishing this material does not involve the journal’s opinion or liability.

Autorizzazione Tribunale di Milano del 23-03-1991 N. 221

Associata a A.N.E.S. Associazione Nazionale Editoria Periodica Specializzata

Stampa: Pixartprinting - Via I° Maggio, 8 - 30020 Quarto d’Altino VE

Lindner

Jean-Pierre Schwalb Owner of Optik Schwalb in Nidda

Petra

Optometrist M.Sc., Coach

REFOCUSING

ON FEBRUARY 8-10, 2025 | Fiera Milano, Rho