EVENTS
ZEISS Convention 2023: trekking the world of Vision An immersive tour through the world of Optics, from scientific research to customer experience Roberta Mella Simion
Between 18 and 20 October, Berlin hosted the ZEISS Vision Care Convention: opticians, optometrists and industry specialists met again for an intensive and constructive exchange on the latest innovations and trend topics. The 2023 edition was attended by 2,600 professionals from 69 countries. Many topics were discussed during the presentations, which were modulated in a sequence of thematic and experiential
stages between the pavilions of the Expo Quartier: from the increasing prevalence of myopia to the challenges of digitalisation, from the increase in the average age of the population to the integration of ophthalmology and optics, and finally to the technologies of the future and the ideal shopping experience in an optical centre. The journey through the various ZEISS worlds was accompanied by a leitmotif: Optician is a partner not a competitor. A
The ZEISS Universe central hall at the Expo Quarter in Berlin
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VEDERE INTERNATIONAL - nr. 05 / 2023
