ADDING VALUE TO THE WORLD’S ENERGY TRANSITION

Sgurr /Sgùrr / Noun, (pl. skurr)

1. High sharp-pointed hill or a large conical hill that points us in the direction of sgôr.

2. A sharp steep hill rising by itself or a little steep precipitous height on another hill or mountain.

SgurrEnergy was founded in 2002 in Glasgow, United Kingdom, with the goal of excelling in renewable energy consulting. With an impressive portfolio of delivering solutions for over 60GW of renewable energy since inception, we have a proven track-record of providing the most profound, comprehensive, end-to-end solutions for renewable energy projects.

SgurrEnergy differentiates itself as an engineering consultant with a strong technical background; a 360° service-provider capable of successfully delivering projects introduced at any stage of the project life-cycle.

How We Look

Logo Mark

The Sgurr Energy logo mark is an ‘icon + typography’ styled logo, with three triangles forming the image of a ‘sgurr’, and name text written besides it.

Design Elements

Icon: Three triangles in the company’s brand color, one behind the other and diminishing in size, depicting a mountain range.

Typography: ‘sgurr’ written besides the icon in small letters and ‘energy’ written below it as right-aligned. Font used is ‘Poppins’.

Tagline: The tagline ‘Sustainable Engineering Worldwide’ is written exactly below the icon and word mark in grey.

The position of the icon, text and tagline is never to be changed and needs to be kept constant.

Overall Tone

The overall logo signifies strength, dependability and sustainability. It is versatile so that it can be used in digital designs and traditional print, and timeless to withstand evolving trends.

Brand Identity Usage

Anytime the logo is used, it should always be surrounded by a minimum uncluttered area called as ‘Safe-Space’.

For SgurrEnergy logo, this is defined by using the height and width of the ‘s’ in sgurr. The safe-space ensures that headlines, text or other visual elements do not hinder the logo’s legibility and visibility.

As a general rule of thumb, the more safe-space around the logo, the better.

Emblem

The emblem can be used in places where the full logo cannot be used, for example, as a favicon or app icon.

The Sgurr Energy emblem consists of three 60O right-angled equilateral triangles, of which all sides are equal.

• Do not increase or decrease the number of triangles

• Do not use outline or alter colors

• Do not change the gradient of the triangles

• Do not use white adaptation of the emblem

NEED CLARITY

• Do not change the size ratio / angle / placement of the triangles with respect to each other

• Do not add or remove any elements

BRAND MARK ORIENTATIONS & NAME USAGE

The logo’s appearance must remain consistent throughout all communications. It must never be redrawn, adjusted or modified in any way. Please use the provided artwork for any logo application.

Brand Nomenclature

In all communications, while writing or typing the name of the company, one has to maintain the way in which the name is written. The name must not be written in any other way than how it is given.

BRAND MARK USAGE (Black & White)

The brand mark can be used in black & white reversibly, at times when the original logo cannot be used. While doing so, it must be remembered that there has to be enough contrast in the background and the logo. The white logo variant must not be used on a light background and black logo variant must not be used on a dark background.

Minimum Print Height 0.5 in

Minimum Digital Height 32 px

Do not use incomplete, cut, blurred or altered logo

Do not change the dimension of the logo elements

Do not change the position of the logo elements

Brand Mark Backgrounds

The logo should always be used inside a clear white or black background, to ensure that visibility of logo is not hindered.

• Do not use logo on complex backgrounds

• Do not use logo on background with same or similar colors as logo

• Do not use white adaptation of logo

Brand Mark Placement

At a high level, the following diagrams illustrate the preferred placement areas for the SgurrEnergy logo, regardless of communication size or ratio. Keep only on right.

BRAND MARK PLACEMENT WITH PATTERN (MESH)

When required, the SgurrEnergy logo can be placed on the brand’s Mesh pattern, as presented in the image alongside.

While using the Logo with Pattern, it needs to be ensured that the logo is clearly visible at all times and that the background doesn’t overpower the logo in any way.