BRAND COMPLIANCE AND MISUSE

While creating printed designs for assets like exhibition booths, all brand elements used must be clearly visible. The company logo must be clearly visible and should not get cut in any way or be printed backward.

The color scheme and fonts, icons that are issued within the guidelines must be strictly used for designing of booth walls.

Terms of use of the Brand Guidelines:

• Brand guidelines are used to ensure that all brand assets are respected and distinct for the brand’s recognition.

• Additions can be made to this book from time-to-time and new set of rules may be added to it, as deemed fit.

• Brand guidelines help employees and internal stakeholders of the company to ensure that the brand is not disrespected in any way, style or manner.

• The brand book is the intellectual property of SgurrEnergy and can be modified only under the direct management of the company.