Colors

Brand Colors

Primary Colors

Solid Color Palette

The primary brand colors are the main vehicle for brand recognition. With SgurrEnergy being inspired by nature, we project this with the most abundant color visible in nature.

Green: Depicts growth, stability, sustainability, harmony, optimism Grey: Depicts honesty, transparency, integrity, elegance

Primary Color Gradients

The primary colors of the company are Forest Green and Lime Green, and are used as a gradient. Gradient should always be from Forest Green at the extreme left, to Lime Green on the extreme right.

Two-colored Gradient

Three-colored Gradient

It should be used in communication when creating strong brand awareness is needed (e.g. cover page, digital ad...) or to highlight important information. When using the brand gradient, please be mindful of the color balance and respect the given guidance as closely as possible.

Do not invert or interchange color position, or add any third color

Do not change direction of the gradient

Secondary Colors

The secondary color palette consists of four additional colors to be used for communication, infographics or charts when the primary color palette doesn’t provide enough differentiation.

However, the balance should always be maintained and the secondary colors should never be used in a higher percentage than the primary colors. The look and visibility of all communication should always be in accordance with the core colors.