PHOTOGRAPHY

Things to remember

• Do not use unclear, blurred, distorted images.

• Do not use images with watermark, or images that do not have legal license of use.

• Do not use images showing negative emotions or sensitive content.

• Do not use casual, unrelated images, with no relevance to the message.

Visual Identity

The brand pattern for SgurrEnergy is represented with a Mesh, as presented in the images alongside.

The Mesh pattern is a symbolic representation of a nuclear fission chain reaction, where atoms are shown following an inter-twined path.

As one of the most prominent by-products of a nuclear fission is the release of energy, the idea is to represent this generated energy.

Pattern Placement Guidelines:

• Pattern should be aligned properly, so as not to overpower other elements on the page

• Using the pattern must not make the overall design look too crowded

• Do not use multiple patterns in a single background

• Pattern should not be used at full opacity

• and should be lighter than other elements of the visual.

• Pattern should not be used individually, or be enclosed in a border.

Mesh 1

Mesh 2