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OFFICIAL FERR ARI DEALER
Ferrari of Austin Passion and innovation. They are at the heart of every vehicle that bears the Prancing Horse emblem and are the driving force behind everything we do at Ferrari of Austin. Indulging the requests of our clients is always our highest priority. Whether you are new to the Ferrari family or a devoted enthusiast, the team at Ferrari of Austin shares your appreciation for exceptional performance – on the road and on the track. We invite you to experience the latest innovations from Maranello, born out of an unparalleled racing heritage. Among our products sure to increase your heart rate is the revolutionary FF. Featured above, the FF is the first production Ferrari to offer a four-wheel drive system and includes Ferrari’s exclusive 7-Year Genuine Maintenance Program.
For more information, contact your authorized Ferrari dealer: Ferrari of Austin 4108 N Lamar Blvd, Austin, TX 78756 Telephone: +512.380.0231 www.ferrariofaustin.net ©2014 Ferrari North America, Inc. All rights reserved.
contents
JUNE-JULY features work
28
Latino in the Lead:
Mark L. Madrid, President of the Greater Austin Hispanic Chamber of Commerce
tech
32
Our Favorite Moments in 3D Printing
casa
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Bring the Outdoors In
moda
44
Remembering Frida
explore
66
Inside the Studio of Truman Marquez
72
¡Barcelona és Bona!
77
Some Like It Raw
A Luxurious Getaway in Catalunia
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contents
JUNE-JULY
77
Edible Art by Chef Jonathan Seningen from Elizabeth on L Street, Washington DC
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50
appunti
18 editor’s picks
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money
moda
50 Wanted Dead or Alive 55 TRENDS: Modern Cowboy + Equestrian Chic
22 Don’t Listen to the Noise: What You 56 Should Really do with your money 57
TRENDS: Geometric Allure Less Is More
work 26 Protect Your business: Facts about 62 mind Time Waits for No One Professional Liability casa
36 SHOPPING: Pride of the Peacock 43
body It’s TruSculpt Season
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marketplace
make it a
truSculpt
summer
Rejuvenate Austin is your only source for truSculpt in the Austin Metro area.
Get ready for summer with our full suite of skin rejuvenation, non-invasive body sculpting, and injectiables services.
Botox & Dermal Fillers truSculpt Body Sculpting Photofacials Laser Hair Removal Spider Vein Removal
Conveniently located in Westlake Minutes from Downtown Austin www.RejuvenateAustin.com {512} 923.1071
staff andres mattei
PARTNER + PUBLICATION MANAGER A music major and surfer at heart, Andrés is one of the partners at VETTA. Pancho (as his adoring wife likes to call him) works closely with our advertisers and the nice folks at each one of VETTA’s pickup points. Andrés also takes a big part in the production process and is always making sure that everybody keeps a relaxed “Caribbean” attitude in the otherwise hectic and intricate process of creating our unique publication.
coral talavera
PUBLISHER + EDITOR IN CHIEF
alana ortiz
Saleswoman by day, editor-in-chief by night, Coral juggles advertising, managing the magazine, marketing & networking, writing and two bouncing kids, thanks to the help of her amazing husband and the support of her beautiful family (her reason to journey to Texas in the first place). Her unswerving discipline and freakish work ethic are what keep the magazine (and everyone in it!) on a military schedule. Thanks to her strong Marketing and Public Relations background, and years of experience working with clients of all shapes and sizes from all over the world, she leads the team with fresh ideas and lots of passion for this one-of-a-kind project.
ART DIRECTOR
Extraordinarily gifted in design and original composition, Alana is a creative force to be reckoned with. After living and completing her Master’s Degree in Brooklyn, she has helped businesses of all shapes and sizes find their voice through strategic and engaging visual creations, including photography (one of her passions). Alana loves to work with social, cultural and environmental initiatives and this comes as no surprise to anyone who meets her; you may quickly sense her easygoing nature and free spirit… yoga and drum circles may have something to do with it.
tania quintanilla PHOTOGRAPHER
Tania was born in Monterrey, Mexico, and was raised in San Antonio, where she began her photography career shooting for her high school newspaper. Graduating top of her class at the Brooks Institute of Photography in Santa Barbara, Tania moved to Miami, where she honed her skills shooting editorial fashion and advertising. Now living in Austin, Tania takes great inspiration from the eclectic scene, given her wide-ranging interests from creative mixed-media work to illustration and design. She succeeds in crafting powerful and effective photographs by paying equally close attention to both the aesthetic beauty and technical quality of each image.
graham cumberbatch FASHION STYLIST
A highly sought-after fashion stylists and style consultant in Austin, Graham has graced the pages of Austin Monthly, San Antonio Magazine, Tribeza, Bleach Online, More Magazine, Nylon Guys and now VETTA with his sophisticated approach to fashion, his editorial panache and his undisputed taste. He has written for GQ Magazine and his commercial experience includes work for Dell, Nokia, Nationwide Insurance, Seton Healthcare and collaborations with Ts and GSD&M. In addition to styling, he keeps his plate full with graphic design, sports writing, and listening to as much R&B as possible. This highly creative visual artiste is nothing short of a fashion Jedi.
kim anthony BODY EDITOR
Kim is a fitness enthusiast and freelance writer. As an adjunct psychology professor, with extensive experience in counseling, she is an avid believer in the mind and body relationship and its connection to overall wellness. She enjoys pouring her passion for fitness and wellness into FitnessGalore.net, a website that provides a variety of fitness resources and features tips, workouts, recipes and the latest fitness fashion.
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lisa chappelle miller
HEAD OF SALES + NEW BUSINESS DEVELOPMENT Growing up in the Midwest surrounded by beauty and dynamically creative, brilliant women, Lisa’s love of all things design was nurtured. Now as a mom of boys in a house full of testosterone, Lisa is still focused on living with and spotlighting great design, providing awesome customer service to her clients and actively partnering with local non-profits to give back to our communities. With years of experience in residential & commercial interior design, project management and new business development, VETTA is the perfect home for this dynamo to combine all these skills.
contributors
PUBLICATION CREDITS dick clark With over 30 years of experience in Austin, Dick Clark is well known in the community for his thoughtful design sensibilities and has a reputation for creating spaces that are inviting and integral to the city fabric. His work is equal parts contemporary and regionalist, embracing both substance and style. His respect for the environment combined with his design talent garnered him the first Green Building Design Award from the City of Austin.
Letters to the Editor coral@vettamagazine.com For advertisement inquiries ads@vettamagazine.com Social Media Links facebook.com/vettamagazine twitter.com/vettamagazine instagram.com/vettamagazine pinterest.com/vettamagazine To share a digital copy of the magazine issuu.com/vettamagazine
dr. jessica wright Jessica completed medical school at West Virginia University. She then went to Louisiana State University for her residency in General Surgery and started practicing as a trauma surgeon in Baton Rouge, Louisiana. Now based in Austin with an amazing husband, a beautiful little girl, and a son on the way, she has decided to pursue her long-time interest in aesthetic medicine, having dealt with her own skin issues for years. Because of her heavy background in anatomy, aesthetics comes naturally, which forms the basis of the best outcomes for her patients.
andrew long Andrew Long is an accelerator, creator, and writer. His strategic life coach practice assists clients, in the shortest amount of time, to broaden and deepen their business, relationship, and personal life outcomes.
Careers / Internship opportunities hello@vettamagazine.com Events / Partnerships / Donation Requests Lisa Chappell Miller lisa@vettamagazine.com Postal Address PO Box 1502 Georgetown TX
OOPS! VETTA would like to state the following corrections from Issue No.1 This editor sends out a heartfelt apology, as I neglected to mention that Miss Spruce Dickerson’s fabulous hair and makeup were done by the very talented Laura Cristina Talavera. The photograph was taken by Christopher Ferguson at the Halcyon Café in Downtown Austin. We omitted Laura Barnett Lion’s full name in her article “Rules Down on Financial Rules of Thumb” (as well as the Table of Contents).
garret prom
We misspelled Pam Friedman’s last name in her article “Shopping for a Financial Advisor: Do it Right”.
Passionate about finance for the past fifteen years, Garret is a professional and dedicated Financial Advisor to clients of all shapes and sizes. After graduating from Dayton and spending his early career as a sales representative in the healthcare industry, he soon developed a great ability to establish longlasting relationships built on trust and integrity, essential to his successful practice in Financial Management. He has earned the Chartered Retirement Planning Counselor (CRPC®) designation and earned the Certification in Financial Planning in Chicago.
terry grier Terry Grier, Insurance Agent with Gordon Lund Insurance, has been in Austin since 1991. He has a wide diversity of interests primarily driven by his love of people and his desire to connect and share with them. It is his goal to bring online relationships into the real world.
on the cover model: Esmeralda (Campbell Agency) styling by: Graham Cumberbatch photography: Tania Quintanilla hair: Ted Sabol-Williams from Jackson Ruiz Salon makeup: Kelsey James Vintage Red Silk Bolero by Yves Saint Laurent Rive Gauche ($525; Archive Vintage). Multi Colored Glass Beaded Necklace ($350; Archive Vintage). Floral Skirt by Rare Trends ($459). Embroided Crop Top by Chelsea Flower ($165; Estilo). Vintage Metal Cuff Bracelet ($68; Archive Vintage). Silver Coin Ring by India Gems ($80; Co-Star). Round Silver Ring by India Gems ($90; Co-Star). Blue Square Ring by India Gems ($105; Co-Star). Iridescent Stone Earrings ($52; Olive).
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letter from publisher
taking steps forward
W
e are at the threshold of something huge (and I don’t just mean the new chapter of motherhood I am so blissfully entering). Austin is on the verge of breaking through significant barriers in space and time, about to embark on a journey that will thrill and excite most (while transcending the comfort zone of others). With this new chapter in VETTA, we have attempted to open our minds to what the future holds, after carefully looking back at history. In this issue, art is brought into perspective from the past (and from outside the border) and zoomed into the future. We explore how technology is finally catching up with our wildest science fiction fantasies. We’ve indulged in how sustainability and natural fusion are becoming staples in the design of our living spaces. We witness what happens when historical settings from the Old World get a taste of a new era that will usher in luxury, technology and style. Lastly, fashion is moving forward, Austin. Let’s keep it in motion. We need to start taking strong, affirmative steps towards the future. A future where diversity, leadership, modernism and growth are favored over conformism and contempt. It’s time to open our scopes, although I do not mean - by any stretch of the imagination - to encourage discarding tradition or ripping apart that fabric of what makes us who we are. I don’t think our values are archaic or our mottos outdated. We need, nonetheless, to open those barriers in culture, economy and technology to usher in the huge wave of change and growth that can reign over this great city. I’m excited and, like my friend Truman, I’m an optimist. Outsiders are taking notice of Austin, so let’s show them what we can do and as always, why no one messes with Texas...
Coral
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appunti
JUNE-JULY
New Luxury in New Braunfels Gossett Jones Homes, the Austin Business Journal’s 2012 Builder of the Year, is taking their award-winning designs to the beautiful Hill Country. They are currently under construction on multiple luxury homes and taking lot reservations in their newest development of 24 luxury acreage estate lots just miles from Historic New Braunfels. The Enclave at Copper Ridge offers a gated & guarded entrance, resortstyle pool, tennis & basketball courts, and is located just 3 miles from one of New Braunfels’ finest vineyards, Dry Comal Creek Vineyard & Winery. They deliver simple elegance perfected to enjoy life to the fullest in the beautiful Hill Country oasis of New Braunfels.
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la V en Rose
A Nak for Design
la V makes summer a bit rosier. Going through the remainder of the sunniest of seasons, guests can order a bottle of rosé (along with any brunch entrée) for $12. So, essentially, for the cost of the glass, guests can enjoy the full bottle. C’est magnifique! The rosé labels will change out throughout the course of the summer at the sommelier team’s discretion but will be a lovely accompaniment to many of Chef Allison Jenkins’ brunch items. Chef Janina’s signature brioche doughnuts, mixed berry jam, vanilla bean pastry cream would also make for a great pairing. As Managing Partner and Sommelier, Vilma Mazaite, has put it, “Rosé is perfect year round but as the weather gets warmer, there’s nothing better on a leisurely Sunday afternoon. The wine pairs particularly well with Mediterranean flavors and Provençal inspired food, making it a great choice to pair with Chef Allison Jenkins’ delightful brunch menu.”
By George is now carrying Nak Armstrong jewelry at the flagship location, the first and only retailer to carry the collection in Austin. While many of his current styles will be available at the Flagship location, customers will be able to order additional styles from the line book and even request custom pieces. The CFDA Swarovski Perry Ellis award winner and Austin-based designer’s studio is located on South Congress, just a stone’s throw away from By George’s SoCo store, so the relationship seemed fitting. In tune with the Austin aesthetic, Armstrong’s pieces are fashion-forward without being flashy, created for the woman who is looking for something that is both thoughtful and distinctive. Featured in national publications such as W, InStyle, Departures, and more, Armstrong has been well recognized for his designs and craftsmanship. To get your own little piece of Nak Armstorng style, visit By George’s stylish showroom.
appunti
JUNE-JULY
Surf’s up at the Blanton!
Force Majeure in Austin
Independence Day Boom!
Weekend of Beauty
Starting June 20th, kick off the dog days of summer with a sneak peek of the new exhibition, B Scene: Blue Hawaii, in the Company of Cats and Dogs, and dance to the hot tunes of Austin’s coolest cat Dalevis (Dale Watson’s Elvis-inspired alter ego) in the cool atrium. Plus tours, art-making activities, light bites, and a cash bar. B Scene: Blue Hawaii is free for Blanton Members; admission for general public is just $12.
C3 presents Eddie Izzard and the Force Majeure World Tour, coming to the Long Center on June 27 and 28. One of the most acclaimed comedians of his generation, Izzard’s unique, tangential, absurd, and surreal comic narratives are lauded for their creativity and wit. Force Majeure is the most extensive comedy tour ever; launched in March of 2013, the tour will take Izzard to 25 countries on five continents. Save your seat downtown and don’t miss your chance to see this awesome international show!
To honor the great red, white and blue, come join the Austin Symphony Orchestra in the largest Independence Day celebration in Central Texas! On July 4th, over 100,000 patrons will gather at Auditorium Shores to witness an impressive show of live music and breathtaking fireworks, featuring patriotic pieces and the ever-popular 1812 Overture, under the apt baton of ASO Music Director, Peter Bay. The event is completely free and open to the public and the Orchestra will begin performing at 8:30. Fireworks begin at 9:30, but make sure to come early, bring a picnic basket and claim your grassy spot and enjoy this great Texas tradition!
Our glamorous friends at Neiman Marcus invite our readers to receive a rejuvenating mini facial during this one-day only spa. The LaMer Mini Facial Event will take place on Saturday, June 21st in the Cosmetics Department (First Floor) of their fabulous Domain location. For more information, call (512) 719-1200.
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Eat your heart out, New York!
Wanna try something yummy?
If your planning on hitting the Big Apple this Summer, make sure to take part of NY Restaurant Week, a massive event where hungry locals and tourists alike flock to participating restaurants for a yummy food fest. From July 22nd to Aug 16, nearly 300 eateries will be offering three weeks of mouthwatering, bang-for-your-buck meals, including three-course lunches for $25 and dinners for $38. No, we don’t know why it’s still called restaurant week when it lasts almost a month, but it’s a great experience to savor all the international flavors in one of the most culturally diverse cities in the world! Past restaurants have included Benchmark, Boulud Sud, the Cecil and Nobu. Bon appetit!
Chef and cocktail artist Amir Hajimaleki has done it again. With his Summer Time “Livin’ is Easy”, this expert mixologist has brought together the tastes of blueberries, strawberries, lemon, red bell peppers, jalapeño, dry curaçao, house made pomegranate bitters, Amaro Averna and a touch of Tito’s vodka, to create something truly special. You must go down to District Kitchen + Cocktails to try it.
editor’s picks
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1. Grand Prix de Monaco Historique Limited Edition Chronograph Watch $21,040; us.chopard.com Nothing says Father’s Day Gift like a Limited Edition item, but this is just flat out showing off. Chopard, the official timekeeper of the Grand Prix de Monaco, has created this 18-karat rose gold masterpiece, inspired by some pretty stylish classics on wheels. 2. Ruffled Bikini by Lisa Marie Fernandez $395; net-a-porter.com Feminine and sophisticated, designer Lisa Marie Fernandez has redefined chic swimwear with this 2-piece work of art.
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7 5 3. Jaipur Braid Pillow by Jonathan Adler $250; jonathanadler.com Bright, intriguing and simply beautiful, we love Jonathan Adler’s aesthetic and his Jaipur Braid Pillow is just another testament to the studio’s impeccable taste. Get lost in the waves. 4. Light Steel Aviator Glasses from Gucci $315; gucci.com Mirrored blue lenses, mounted on a lightweight navy steel frame, make for a cool and casual declaration this summer. Available in more hues and shapes, Gucci presents a collection that is hip beyond words.
5. Nail Polish in Disco Inferno by Nars $19; narsosmetics.com 6. Nail Lacquer in Royal by Butter London $15; sephora.com 7. Dior Vernis in Junon by Dior $25; dior.com 8. “Time and Tide: Photographs of Praia Piquinia” by Christian Chaize $35; cb2.com Seasonal reading to enrich your collection. Beach lovers ourselves, it never hurts to wonder off to the hot sand and clear waters while sitting in your bedroom.
Here our some of VETTA’s favorite finds to kick off the hottest season of the year in style. From sophisticated artwork and chic accessories for your home, to fashionable summer apparel, we’ve got some of the best picks from in and out of Austin for true trendsetters.
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5 1. Lightining Chaturanga Capri by Athleta $59; athleta.com Summer is definitely NOT the time of the year to slack off and neglect your workout routine. Tone up in style with fashionable sportswear like these amazing capris. 2. ‘Butterflies in my Stomach’ by the artist Quetzacoatl Price available upon request; biaggifaure.com An impressive piece that is sure to fire up some conversation, it bursts with movement and blazing color. The oversized piece from the San Juan, Puerto Rico super talent is on display at Biaggi Faure Fine Art Gallery.
3. Acapulco Multi Lounge Chair from CB2 $249; cb2.com Summer hues come together beautifully in this mid-century modern piece from CB2. Transform any urban deck into a coastal resort effortlessly and enjoy lounging for hours on end. 4. Nail Polish in Libertango by Nars $20; narsosmetics.com 5. Nail Lacquer in Jaffa by Butter London $15; sephora.com 6. Dior Vernis in Aventure by Dior $25; dior.com
7. Boxcar Pink Canvas Handbag by Zink Collection $395; zinkcollection.com Designer Ben Freedland and the Zink Collection studio have done it again. Smooth and quietly assured, the Boxcar exudes effortless beauty. Reminiscent of transatlantic travelers of the roaring 1920’s, this iconic silhouette stands the test of time. Available in gorgeous hues, we are obsessing over the new line. 8. Irving Loafers by Hermes $1,025; hermes.com A warm rust hue and some silver charm came together beautifully in Hermes’ Irving loafers. Made from supple gold calfskin and lined in hot orange, these moccasins are not suitable for the faint of style.
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editor’s picks
WEST COAST DESIGN 1
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Dwell on Design LA, the largest design event in America, returns to the Los Angeles Convention Center June 20 - 22, with three days of dynamic exhibitions, educational opportunities, cutting-edge technologies, onstage programs, 200 speakers and more than 2,000 innovative modern furnishings and products. Can’t jump on a plane? Here’s just a taste of the awesome brands exhibiting at this massive engagement.
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1. Founded in 2008, Blu Homes makes breezy, efficient modular homes for every taste. (bluhomes.com) 2. The Drum Table by Bend, one of our favorite West Coast design studios. ($425; bendgoods.com) 3. Chill poolside with the Hay Pool Towel series, designed by Scholten & Baijings, available this summer at Design Within Reach. ($40 each; dwr.com) 4. BluStone freestanding tub in awesome lime green, designed by Blu Bathworks for stylish and compact spaces. (blubathworks.com) 5. A sure hit with our local readers, Bend present the Longhorn. We just had to include it. ($225; bendgoods.com) 6. A sample of Felicity Nove’s breathtaking work, ‘I Meant to Live’, acrylic, pigment and resin on canvas. (felicitynove.com) 7. Calm and reminiscent of your dream beach shack, we love Benjamin Moore’s Color of the Year ‘Breath of Fresh Air’ 8. Coastal nostalgia with ‘Los Angeles Fly TWA’ by Bob Smith (c.1945) vintage poster from Vintage European Poster Collection ($2,850; vepca.com)
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money
don’t listen to THE NOISE what you should really do with your money by Garrett Prom
“Interest rates are rising—get your money out of bonds!” “Start investing now in Frontier Markets” “Inflation will be out of control—trade your US dollars for gold coins!”
Y
“financial experts.” Investing is not about predicting; it’s about calculated planning, avoiding the pitfalls that most amateur investors make and applying sensible, well-informed guidance on how to make the most of your money. Surely you have many goals on your list, short and long term. You’re probably looking into retiring as soon as possible. Perhaps you want to see your children as Ivy Leaguers. You want to provide your family the home of their dreams, or maybe you want to build a hefty legacy for future generations. The way to achieve these and other ambitious aspirations begins with ignoring all the “noise” floating around us about the economy, politics, the market, etcetera. In the grand scheme of things that’s all this is – just “noise.” It should just be an insignificant blip on your radar when it comes to defining solid, long-term financial goals. Acting on this “noise” is the equivalent of gambling.
ou probably come across headlines like these on any given week. We are inundated daily with news on the economy, the performance of the stock market, politics in Washington and throughout the world. On top of that, we have “financial experts” on networks, newspapers, and magazines offering their opinions on how each individual event will impact our current portfolios and what they expect the next great investments to be. When I was first approached to write this article, I feared my editor was seeking another financial Investing for your financial Nostradamus prediction. Heck, even future isn’t a get rich quick Ignore it all and life will be less if I were wrong, with an interesting stressful, and more importantly, it will enough article, we could still get good scheme. It isn’t about picking prevent you from committing costly readership for the magazine. Isn’t that the hottest stock or market sector mistakes and making potentially what the networks, newspapers and and then selling it to buy the disastrous financial decisions. Make magazines are interested in anyway? next hot one. a conscientious effort to apply this: Thankfully, I was asked to write for When it comes to investing, you the smartest, money-minded group can’t let your emotions get the best of readers I could think of. of you. It’s obviously difficult to watch your hard-earned money disappear like magic when your investments decline, specially if the crashing investment turns out to be the basket you had In reality, investing for your financial future isn’t a get rich quick decided to put all your eggs in. scheme. It isn’t about picking the hottest stock or market sector and then selling it to buy the next hot one. It isn’t about Take the guesswork out and act upon it: Have a welljumping at the chance to sell everything at the peak of the constructed financial plan. You can research as much as you market and then buy again at the bottom. Of course, if we were can on your own and put it together yourself or – what I would capable of accurately predicting these patterns and, by doing advise – hire a professional to give you unbiased, realistic facts so, guarantee how the market will perform to our advantage, and figures addressing your goals and aspirations specifically we wouldn’t need any type of plan or even to read an article like and systematically. Write out your plan and stick to it during this… The reality is that we are not gifted enough to see in to the good times and the bad times in the market. Your account the future, and I don’t mean just you and me. I also mean the balances will go up, and they will go down. Stick with your plan.
investing versus gambling
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Write out your plan and stick to it during the good times and the bad times in the market. Your account balances will go up, and they will go down. Stick with your plan.
The worst thing amateur investors do is overreact when the markets go south. Use 2008 and 2009 as your personal gauge. Did you sell as the market was crashing or did you stay the course? If you sold, as a lot of people did, your emotions probably played a big part of your decision process, and that is a major hurdle that needs to be overcome NOW. If you did sell, I sincerely hope you were able to reinvest in time for this incredible recovery that we have recently experienced. Better yet, maybe you didn’t sell at all AND you invested more as the market declined. If you did, I’m pretty sure you were acting on an appropriately constructed plan. A solid financial plan should concentrate on the elements that we do have control over — taxes, risk and fees.
taxes:
The best way to avoid or delay paying taxes is to make contributions to a qualified retirement plan (401k, 403b, 457, IRA, Roth IRA, SEP IRA, etcetera). I assume you are already taking advantage of some of these options. If not, give it some serious thought, as it is crucial to know, understand and start taking advantage of the best options available to you and your spouse. However, the IRS sets a limit to the contributions you can make to these types of accounts, so you may find that you are already contributing the maximum amount to these investments. What you do with your additional savings and how this plays a part of your overall investment strategy is critical. This is where it becomes even more important to consider the annual tax impact of your individual investments within each account.
risks:
If you’ve ever read the fine print of any investment, it always says that there are risks associated with it and that you might lose money if you choose to invest in it. It’s no secret that riskier investments offer more potential earnings and vice versa, or the fact that stocks are generally considered riskier than bonds, while small companies are generally considered riskier than larger companies. Then it should be no surprise that stocks have also historically appreciated more than bonds and the same can be said for small companies compared to larger companies. It is also important to recognize that some investments historically have the potential to go up in value while other 24 V ET TAMAGAZIN E . CO M
investments go down even though over the long term both investments are expected to appreciate. Both of these concepts illustrate why it is important to have diversification amongst all your investments. Diversification not only reduces risk, but ironically also has the potential to increase returns.
fees:
This is a hotly debated topic and I am going to avoid taking sides. The point I want to make is that fees have a tremendous impact on how your investments are going to perform in the long run, and it is critical you know exactly what fees you are paying and where all those fees are going. Some investments pay people commissions to sell them. Instead of calling them commissions, the financial services industry refers to these as loads. If you are investing in a collection of investments like a mutual fund or ETF, then these investments need a manager or management team to choose investments and at what point to buy and sell these investments. These fees are appropriately referred to as management fees. You should also be aware that there are transaction level fees where it may cost a certain dollar amount to buy a stock or mutual fund. Just from this brief list, it’s easy to see how these can quickly add up. Therefore, it is important to know exactly what you are paying in fees whenever you consider an investment as well as how you expect it to perform.
what the future holds Do I know – with an adequate amount of certainty – how the market is going to behave in 2014? No. Does anyone truly know how the market will shift? No. Will a lot of people out there share or sell you their research, advise you decisively on what to do, and sound very convincing in the process of doing so? Yes. I encourage you to ignore it all. After all, as 2013 was rolling in, Congress was dealing with the fiscal cliff and debt ceiling, but I am not aware of anyone who was forecasting the strong performance the US stock market would have last year. Devise a well-constructed plan and stick to it no matter what; the rest is just “noise”.
work
PROTECT YOUR BUSINESS Facts about Professional Liability by Terry Grier, Insurance Expert
Professional Liability can be complicated and to most is completely unknown. One of the questions I often get is: Why would I need Professional Liability when I already have a general liability policy for my business?
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eneral Liability is designed to address exposures relating to personal bodily injury or property damage. For example, if someone walks into your office, trips on a rug or power cord, falls and gets hurt, then your General Liability Policy would apply and respond. But what if you are a professional business consultant and one of your clients claims negligence on your part and files suit for damages? These things can come out of nowhere, and this is what a Professional Liability Policy (sometimes referred to as an Errors and Omissions Policy) is designed to cover. If your business provides a professional service that regularly offers advice, counsel or recommendations to your clients then you should strongly consider professional liability coverage. Additionally, Austin being the tech town it is, startups creating mobile applications are good candidates for this type of coverage. If an end user filed a claim for loss of data or damages due to application failure, this type of coverage would respond. There is a subset of professional liability policies designed specifically for the tech industry. Other common professionals that need this type of coverage include real estate brokers, appraisers, architects, engineers and business consultants. My Advice: Read your policy carefully. Get familiarized with all the items in it and ask whatever you are unsure of. That’s what your agent is for.
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ARE DEFENSE COSTS INSIDE THE LIMITS? Not all professional liability policies are created equal. One way an insurance agent can reduce the premium cost is to offer a policy where the defense cost is inside the limits of the policy. This can create a nightmare of having to pay the deductible and potentially exhaust your coverage limits, leaving you with nothing left over to pay an indemnity expense. What you want is a policy that clearly states that defense costs are outside the limits of the policy and even better is if your policy has a First Dollar Defense clause as well. First Dollar Defense means that the deductible only applies to damages, and in essence, the insurance carrier is paying the ‘first dollar’ to defend that claim. With these coverage options your business will pay nothing out of pocket, unless there is an indemnity award and the deductible would apply.
CUTTING CORNERS CAN BE COSTLY. Remember a simple principle of insurance. Do not to give up a lot for a little. The cost of a professional liability policy is a small expense compared to the expense of a lawsuit that could potentially close your business. Take the time to sit down and review your options and policy with an independent insurance professional.
FOR THE LAST 25 YEARS
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LATINO IN THE LEAD Mark L. Madrid, President of the Greater Austin Hispanic Chamber of Commerce by Coral Talavera
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n Austin’s thriving economy, the Hispanic community plays a key role – not just because of our neighbors to the South, but also given the continuous waves of immigrants from all over Latin America and other Hispanic nations calling our Capital their new home. The Greater Austin Hispanic Chamber of Commerce, and their recently appointed CEO, Mark Madrid, strive to give business leaders within the Hispanic community a new voice and the necessary tools to further grow their businesses. Tremendously charismatic and energized, Madrid sat down with VETTA to talk about the exciting endeavor and his plans for the organization.
THE MAN BEHIND THE DESK Madrid grew up in a small city in the Texas panhandle called Friona, where he tells me there were more cows than people. His parents, who came from an incredibly poor background and built their own welding business from scratch, taught him the value of hard work and perseverance from a very young age. A valedictorian in High School and winner of the Jefferson Award for Public Service, Mark has always been an overachiever and a big dreamer. In stark contrast to the tiny, one-stoplight town he grew up in, he shifted to the biggest, busiest city in the world, New York. He worked in Wall Street for 2 years and came back to Austin in to work for Temple-Inland, before going to Houston to work in the banking sector for a decade. Then his world was turned upside down when on New year’s Eve 2007 he got one of the greatest shocks in his career . The heads of his company announced the massive shutdown that left the UT graduate unemployed for the first time in his life. “I had no savings” - declared Mark - “although I
Mark Madrid’s portrait was shot by Tania Quintanilla outside of Caffe Medici in Downtown Austin.
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had worked in finance and helped people manage their money for years, I had not prepared for any of it. That’s why, since that scarring experience, I’ve always made a huge effort to promote financial literacy. Ever since I found myself in that difficult position, I’ve always told students and people I mentor to always prepare for anything.”
“Austin is a city of innovation, venture capitalism, diversity and big ideas. It’s surely becoming the next big hotspot in America. I thank the Chamber for bringing me back home.”
At that time, Mark started working for himself and later decided to enter the nonprofit sector as a volunteer for the Houston Hispanic Chamber of Commerce. “It was a huge reality check for me going from Senior Banking Executive to serving food at a luncheon, but I worked the heck out of that volunteer gig and learned a lot more than I thought I would from that experience. I was hired two weeks after to be a permanent part of the Chamber.” Four promotions later, he was COO and he had no intention of slowing down. His great passion for the work he does today at the GAHCC is plainly evident, as he truly believes in the “servant heart, business mind” mentality set forth at Mendoza College of Business of the University of Notre Dame, where he is currently completing his Master’s degree. Aware of his great potential, as well as his personal and professional shortcomings, Mark not only works hard to better himself, but also consciously tries to bring out the best in those around him.
PROUD MEMBER OF A VIBRANT COMMUNITY Mark’s passion for the Hispanic community is only matched by his pride of being Texan. Madrid finds great fulfillment in leading the organization and describes the Hispanic community as “vibrant, diverse and hardworking”. He is fascinated by how every day corporate America engages more deeply with the Hispanic Market and embraces its heterogeneousness. He stresses that tolerance to diversity and competition should be promoted equally 30 V ET TAMAGAZIN E . CO M
among all sectors of Austin’s complex social panorama, while embracing the Hispanic community’s rich culture and values. According to figures published by GAHCC, Central Texas Hispanic-owned businesses are expected to go from over 20,000 today to 47,000 by 2020, a 47 percent increase, while revenues are projected to more than triple from $4 billion today to $15 billion within the next 6 years. “I see great potential in these Hispanic businesses and I don’t just mean the multi-million dollar ventures, I also speak about small and medium businesses thriving and contributing exponentially to our economy”, added Madrid. He also believes that, regardless of idiomatic barriers, there is a universal language that allows individuals and businesses to grow stronger integrally. He points out the undeniably strong work ethic he has found Hispanic business owners to posses. However, according to Madrid, “it’s not enough; our Hispanic businesses, like our Chamber, need to adapt. They have to learn and incorporate new options. That’s why it’s crucial that the Chamber sets clear programs that educate entrepreneurs about business development, outsourcing, scalability, marketing, structure and innovation”.
LEADING THE HISPANIC CHAMBER Addressing his plans for GAHCC and the tasks at hand under his administration, he has very specific goals regarding the growth of the organization and the areas of improvement his team is eager to start working on. “We have to tie everything we do to the mission of the Chamber. That includes streamlining our efforts, thoroughly analyzing what works and what doesn’t, and laying out efficient solutions, so that our programs speak to both the traditional brick-and-mortar businesses and the high-tech startups.” Madrid is working hard to build partnerships with the City of Austin, the Small Business Administration and other entities that will allow the Chamber to offer its members solid training in key areas.
For instance, the week we had our sit down, Mark was just returning from meeting with the Office of Investment and Innovation (SBA) in Washington DC, to discuss the possibility of becoming not just the first Hispanic Chamber, but the first chamber ever to establish a fruitful partnership with said organization. As head of the GAHCC, Madrid is fully invested in bringing high-impact changes that benefit all members, while emphasizing on areas such as sustainability and technology. Another noteworthy event recently held by the Chamber was the technology orientation members received from Google. As for his team, the Chamber is made up of a group of highly committed professionals who “simply want to get things done”, as he stated emphatically. “We are here not just to work hard, but to work hard with a purpose. Right now, with a booming Hispanic demographic in Austin, we are in a unique position to generate a huge impact. Our goal is to become the center of excellence for businesses and entrepreneurs in the Central Texas Hispanic market and we have a great opportunity to distinguish ourselves from all other Hispanic chambers.”
USHERING A NEW GENERATION OF LEADERS One of his goals as President is to be very approachable to members and peers (including personally attending as many member orientations as possible). He is also very invested in mentoring a younger generation of entrepreneurs, as he is highly involved with college students and young businesspeople looking to make their mark. “I see young Hispanic talent from area universities and colleges, plus the fact that more than 60 percent of students at Austin ISD are Hispanic; these elements only add to the great impact the Hispanic community can have on Austin’s economy.” About one of his first experiences mentoring college students as CEO, he added “I saw them walking in, heads held high in their business attire and I remember telling myself, ‘these are the leaders that will be taking over’; I need to give them the best guidance possible!” As Madrid let us know, the fastest growing segment of entrepreneurs is Hispanic, in particular Latinas. Through up-close exchanges and events targeted at Hispanic college students, Mark intends to motivate and mentor eager students by example. One of his most valuable lessons to share is that “life happens and you must be ready to face real life challenges and hurdles, not only as a professional, but as an adult. Most kids graduate unprepared to deal with everyday economic and professional situations, because they lack proper training and above all, mentorship. Mark Madrid is here to change that.”
tech Baroque 3D Printed Dress by Pia Hinze
our favorite moments in
3D PRINTING by Andres Mattei
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wenty years ago, most of us wouldn’t have even dreamt of uploading a file to our computers and with just the stroke of a key, triggering a real-time modeling process of our favorite action figure; or the sight of a mechanical arm building a house in 24 hours; or someone sitting at their desk to actually manufacture a prosthetic jaw for another human being. Aside from the chance to play Mission Impossible with your own version of the Facemaker, the widespread of 3D printing devices has given engineers, doctors, artists and designers from a vast array of fields a new set of tools to create unique, fully customizable figures and prototypes; to materialize groundbreaking visual concepts, and to refine the design of large scale projects on a more manageable dimension. 3D printing (also known as additive manufacturing) is the process of using selected, specially designed materials to form solid 3D objects of virtually any shape from a digital model. A growing community of manufacturers and designers has come up with a wide spectrum of additives to employ in 3D printing, from plastic
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composites (hard, flexible, translucent, you name it) to various metals, and the results over the last two decades have been truly astounding. The phenomenon of 3D printing, although innovative and mindboggling to most, is not something new. In fact, it has been in development for the last 30 years and its applications have multiplied since the unveiling of stereolithography back in the early ‘80s (the first working 3D printer was created in ‘84 by Charles Hull). Flash forward to 2000, where all the really fun stuff started to sprout across the globe. We’ve witnessed true pioneers venture aggressively into the fields of architecture, the automotive industry, manufacturing, aviation and even fashion. Although, at first, price and virtual impenetrability of the market made it prohibitively expensive for mainstream consumers to attain one of the marvelous 3D printers being launched, now we have a worldwide community of passionate thinkers and designers promoting crowdsourcing and developing accessible, no-cost digital models and other solutions
for 3D printing artists on all levels. Just four short years ago, a 3D printer could set you back up to $20,000, but today you’ll come across small manufacturers that are developing 3D Printing devices for under $500, making the technology increasingly accessible to the average consumer (and of course, tempting us to start our own local hub). Some of the key startups that have propelled 3D printing into the global spotlight include MakerBot, 3D Systems and Stratasys. Manufacturers and venture capitalists from all over have followed in this exciting tech trend, generating groundbreaking work worldwide. As the technology advances, more and more practical uses are expected to come about as a result of additive manufacturing. Here are three of our favorites.
homes of the future Seems like straight out of a sci-fi movie, but a few years ago, Professor Behrokh Khoshnevis invented a revolutionary robot that can 3D-print an entire 2,500-square-foot home in just 24 hours. Groundbreaking and extremely newsworthy, to say the least, the guy received a NASA Grant to develop 3D printed homes in space! The technology was first developed at the University of Southern California, and the original device was based on the principles of contour crafting. To build a home, the process is highly innovative, but actually elementally simple. The machine is setup at the site with its two crane-like arms and a crossbeam, which carries the print head. The machine runs back and forth along two tracks and can work on all parts of the house simultaneously. What would take the fastest, highestskilled team of builders 2 to 3 weeks to complete, the machine can accomplish in a day. Of course, this leaves room for the always-heated debate of mechanization versus employment, the ripple effects on our workforce and so on. However, the heads of Contour Crafting sustain that the process still requires personnel to setup, operate and maintain the machine, as well as thorough preparation of the site. As top executives have stated, the innovative technology of 3D-printing large structures could revolutionize the building industry and help meet the growing demand of housing in city centers. It was originally thought up as an affordable housing alternative for low-income populations. Other great applications that have motivated developers and investors include the possibility of using the high-speed home building mechanisms to rebuild homes and communities who fall victims to natural disasters, as well as the incredible reduction in waste, noise, dust and emissions on site. “At the dawn of the 21st century, slums are the condition of shelter for nearly one billion people in our world,” Khoshnevis told MSN. “These buildings are breeding grounds for disease — a problem of conventional construction which is slow, labor intensive and inefficient.” The company (and here is where it gets really sci-fi) intends to build structures and colonies on other planets as an answer to swelling planetary population problems. With current research funded by NASA and the Cal-Earth Institute, the team is investigating the application of Contour Crafting in building structures like landing pads, roads, hangers and habitats on the moon and Mars. Sign me up for that.
Winner of the Popular Mechanics Breakthrough Award in 2013, the Digitizer from Makerbot allows users to quickly turn everyday objects into 3D models that can be easily modified, improved, shared and 3D printed. ($799; makerbot.com)
One of the pioneers in 3D Home Printing, Contour Crafting (contourcrafting.org) was developed at the University of Southern California by Dr. Behrokh Khoshnevis and the USC Viterbi School of Engineering.
The phenomenon of 3D printing, although innovative and mind-boggling to most, is not something new. In fact, it has been in development for the last 30 years.
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Top to bottom: In collaboration with the renowned Dutch Company FOC (Freedom Of Creation), Andreia Chaves’ (Brazilian native) created her ‘Invisible Shoe’ series in 2012, exploring the concept of invisibility though the ‘chameleon effect.’ Iris Van Herpen’s 3D Printed Flexible Dress, part of her Biopiracy Collection, Netherlands (irisvanherpen.com) Part of Catherine Wales’ impressive 2013 collection, London (catherinewales.eu)
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fashion Daring and imaginative, 3D printed fashion has constantly pushed the boundaries of design, generating some of the most memorable moments in modern design. We’ve seen megastars such as Lady Gaga, Katy Perry, Dita Von Tees, Madonna and even the Victoria’s Secret Angels flaunt 3D Printed creations on and off the stage. Since 2010, really noteworthy designs have emerged across the globe and made heads turn at international art and fashion shows. One of the authorities in 3D Printed Fashion is Iris van Herpen, whose collaboration with Materialise has set the bar ridiculously high for 3D Printed Haute Couture.
3D Printed Chest Armor and Mini Skirt, by Anna Wilhelmi and Antonius Koster, Berlin (annawilhelmi.com)
The Dutch designer has traveled the globe with her collections and has had her pieces not only on the runway, but showcased in internationally renowned museums. Another noteworthy player in 3D printed fashion industry is Anna Wilhelmi, who gave one of the most eyecatching presentations at Inside 3D Printing in Berlin last year, alongside Antonius Koster. Gradually, we’ve seen the emergence of all sorts of pieces of apparel, shoes and jewelry, and with the widespread of household 3D Printers, there are plenty of unique designers launching their own online stores with beautiful creations fit for every budget and taste.
creating communities
Part of the ‘One Cup a Day’ series from Cunicode (cunicode.com)
Just as 3D printers keep penetrating the mainstream market, more and more consumers are drawn to the communities that have sprouted worldwide. Popular sites like Shapeways (www.shapeways.com), Thingiverse (www.thingiverse.com) and Cubify (www.cubify.com) are just some of the social epicenters for 3D printing enthusiasts of all levels. These sites not only promote interaction and collaboration between designers, but also create shopping gateways for individuals looking to build cred as smallscale 3D printing manufacturers. Community members can participate in discussion forums, teach each other about the technology, upload new designs, purchase and download digital files to reproduce at home, sell their creations and more. Other 3D printing community websites serve as an unbeatable source of inspiration with searchable galleries, galleries of experiments with new materials and finishes, made-to-order items and lots of new prototypes that range from wearables, to collectables and trinkets, to décor and accessories, kitchenware and even some particularly funny memes off the web. These sites are backed and hosted by leading 3D printing device manufacturers, and operate under the premise that by providing a platform for community members to share ideas and gain access
to cutting edge technology, personalized production is accessible to everyone. Each site offers particular elements, but one of our favorites was the ‘Mayor’ feature found at 3D Hubs (www.3dhubs.com). Hub hosts around the city can nominate (or the candidate can nominate himself) and vote for their leader. The mayor is not only in charge of his or her own 3D printing hub, but also has the responsibility of supporting the community, hosting events and growing the 3D printing movement in that area. This will undoubtedly help promote the collaboration of up and coming businesses and artists. Last we heard, they were still looking for a mayor in the Austin area; know anyone interested?
3D printed woman’s torso (3dprintsoftheworld.com) The Commander, from the Cosmic Gadgets Collection from Makerbot (makerbot.com)
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From warm and sunny Freesia, to super cool Placid Blue, to cozy Hemlock, some of Pantone’s hottest colors for 2014 are brought together in one of nature’s most celebrated color combos. From modern treasures to classy collectibles, we’re obsessing over these gorgeous finds that incorporate the peacock’s perfect palette to any décor.
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1. Naked Décor Peacock Pillow ($50; bluefly.com) 2. Ryan Studio Peacock 22” Pillow ($325; insideavenue.com) 3. Large Vortex Vase in Peacock & Topaz ($360; artfulhome.com) 4. Brass Peacock by Jonathan Adler ($395; jonathanadler.com) 5. 8’x10’ Peacock Rug by Thomas Paul ($1,897; shopthomaspaul.com) 6. Webster Yellow Pendant ($100; crateandbarrel.com) 7. Samui Sitting Hammock by Yellow Leaf Hammocks ($149; bluefly.com) 8. Linley Limited Edition Ebony Pearl Jewelry Box ($14,900; amara.com) 9. Neptune Tables, Set of 2 from CB2 ($200; cb2.com)
Bring the Outdoors In by Dick Clark
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The brilliant minds at Dick Clark & Associates show us how a new home doesn’t have to be an interruption of nature, but instead, can become a harmonious combination of earth, wind, sky, serenity, concrete, glass‌ and all the great things that fill up a home.
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he fusion of indoor and outdoor spaces is quickly gaining ground in today’s architectural landscape and we’ve incorporated the concept into several beautiful projects, as is the case with this property in Brownwood, TX.
the project This 4,600 square-foot haven amidst natural Texan beauty is one of our featured works, completed a couple of years ago in a secluded site. The owners are an empty nester couple with two grown children, and were seeking a new home to fit their specific personalities and lifestyle. They asked us for a very clean, modern feeling residence, with a strong outdoor/ indoor connection to enrich their living experience. They wanted a house that would stand apart from the traditional residential architecture in Brownwood and were mainly inspired to incorporate plenty of glass by the view of natural, rural beauty the site has to offer. The home sits subtly but confidently among the trees and natural vegetation of the site, with large expanses of glass on all sides. The generous views in each directions express to the occupants how the house is simultaneously nestled in among the trees and wide open to the land and sky. The softness of the surrounding nature inspired the clean, bold lines of the geometry within the framing of the house as well as the floor to ceiling glass doors that open up the living room and bedrooms to blend the interior and exterior. VET TAM AG AZ I N E.C OM
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how we brought the outdoors in The flooring is polished concrete, a low-maintenance material that transitions uninterrupted from interior to exterior, seamlessly fusing the spaces. The master bedroom and living room have corner sliding glass doors, which maximize the potential to open the room to the exterior by exposing multiple walls. Natural light floods the house through the large windows, greatly reducing the need for artificial lighting during the day. Deep overhangs with extended structural details provide practical shade and shelter from the Texas weather, while prolonging the lines of the house and drawing our eyes towards the natural surroundings. The overhangs and extensive glazing also provide a sense of lightness and delicateness, respecting the surrounding trees and natural site features. The project’s color palette (white, light grey and natural wood) provide a backdrop to direct attention back to the color and beauty of the natural beauty all around.
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more of this great trend The people of Austin love their outdoor space - outdoor seating at restaurants & bars is a must, and the same certainly goes for residences. One feature we always try to incorporate into our custom homes is a generous and sensible connection between the main living spaces and the outdoor areas, most often accomplished by the dramatic floor-to-ceiling sliding glass doors. In West Lake Hills, we have a house just starting construction that has a total of 85 feet of floor-to-ceiling sliding glass doors across the back of the house. You can’t help but focus on the surrounding landscape when you’re in a space like that.
body
It’s
TRUSCULPT WHAT IS TRUSCULPT?
truSculpt is a non-invasive treatment that uses radiofrequency heat to break apart stubborn subcutaneous fat deposits. When performing a truSculpt procedure, I place the hand-piece directly on the skin above the treatment area. When activated, the hand-piece emits a radio frequency pulse that deeply heats the tissue, causing a “natural” cell death. The body clears out these dead fat cells as it does with all other types of waste. This process is repeated over the entire treatment area.
HOW LONG DOES THE PROCEDURE TAKE?
A typical truSculpt procedure takes approximately an hour, though this can vary widely based on the number and size of areas to be treated.
DOES IT HURT?
Because the truSculpt system relies on heat to kill the fat cells, there is a hot sensation felt at the treatment site. Having a low pain tolerance myself, I take pain very seriously in my medical practice. As such, I will adjust the treatment temperature as needed for the comfort of an individual patient. Typically pain medication, topical anesthetics, gels or active cooling aren’t needed.
HOW MANY TREATMENTS WILL THERE BE?
While each person’s body is different, I see the best results with patients that have undergone three treatments with each treatment scheduled one month apart.
IS TRUSCULPT RIGHT FOR ME?
To be clear, truSculpt is not a weight loss solution for people who are overweight or obese. However, if you have stubborn areas of fat that traditional diet and exercise are not improving, truSculpt may be right for you.
season
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by Dr. Jessica Wright
wimsuit season is a time for fun in the sun with friends and family. But if you, like many of my patients, struggle to get rid of those “problem areas,” this time of year can mean a lot of time feeling self-conscious about your body. That is certainly no fun. Unfortunately, there are some areas of the body that no amount of health eating and exercise can improve. Liposuction has long been the traditional treatment for these stubborn subcutaneous fat deposits. Though the results are almost immediate, the treatment itself leaves scars and requires a certain amount of recovery time. Thankfully, several non-invasive treatments have become available, providing new options to address these troublesome areas. One of these systems, truSculpt, uses radio-frequency heat to break apart these subcutaneous fat deposits. As a result, approximately 20% of the fat cells in the treatment area are destroyed with each procedure.
I assess the appropriateness of truSculpt as a treatment for these areas during my initial consultation with each individual client.
CAN TRUSCULPT BE USED ON ALL SKIN TYPES?
Because truSculpt relies on radiofrequency heat (unlike lasers which heat the pigment in skin), it can be used on all skin types.
CAN I RETURN TO NORMAL ACTIVITIES AFTER MY TREATMENT?
Because the truSculpt procedure is non-invasive, you can return to your regular activities immediately. In fact, many patients return to work after their treatments.
WHEN CAN I START SEEING RESULTS?
After treatment, results can be seen as early as 4 weeks with full results taking up to 12 weeks. As with most procedures, results will depend on the areas that we treat and the number of treatments provided. Results can be permanent, provided that the patient maintains a healthy diet and exercise regimen. Are there side effects? Side effects can include redness, swelling and mild tenderness at the treatment site, though these usually go away within a few hours after the procedure.
HOW MUCH DOES TRUSCULPT COST?
As with most procedures of this type, the cost will vary based on the areas of concern and the number of treatments that will be needed to achieve the desired result.
IS IT TOO LATE TO START TRUSCULPT TO BE READY FOR “SWIMSUIT SEASON”?
When combined with a healthy diet and exercise, it’s never too late to add truSculpt to your “swimsuit season” preparation regime. VET TAM AG AZ I N E.C OM
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One of the most celebrated talents in the history of Mexican art, Frida Khalo is a symbol of national and indigenous tradition, and a beacon among feminists in Latin America and the world. Her life was dictated by physical boundaries, as she spent most of her short life battling the effects of a life-changing accident she suffered in her teen years. Frida used the pain endured and lessons learned as inspiration to create some of the most broadly scrutinized surrealist works in modern Mexican culture.
a d i Fr Remembering
model: Esmeralda (Campbell Agency) styling by: Graham Cumberbatch assistant: Rachel Chadwick photography: Tania Quintanilla hair: Ted Sabol-Williams from Jackson Ruiz Salon makeup: Kelsey James
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Pam & Gela Shirt ($227; Girl Next Door). Shlomit Ofir Necklace ($85; Co-Star). Quartz Necklace ($75; Girl Next Door). Vintage Ruffle Dress ($198; Archive Vintage for Co-Star). Gold Medius Earrings by Tiro Tiro ($92; Olive).
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Vintage Floral Maxi Skirt by Givenchy ($425; Archive Vintage). Noristelle Top by Joie ($298; Girl Next Door). Black Braided Blazer by Matsuda ($398; Archive Vintage). Black / Gold Kyoto Fan Earrings by Shlomit Ofir ($40; Co-Star). Bronze and Silver Necklace by Tiro Tiro ($135; Olive). Turquoise Bolo Tie by Lulu Leonard ($112; Girl Next Door).
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Indigo Dress by Miranda Bennett ($200; Olive). Floral Dress by Yumi Kim ($225; Co-Star). Bolo Tie by Lulu Leonard ($75; Girl Next Door). Scarf by Lee Cohen ($52; at Olive). Gold Cuff ($80; on consignment at Co-Star). Turquoise Snakebite Cuff by In God We Trust ($115; exclusively at Olive). Chelsea Crew Shoes ($66; Stella Says Go). Deadstock Vintage Gold Knot Ring ($20; Olive). Gold Totem Ring by Odette NY ($70; Olive).
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Gold Rosary Kerry Necklace w/ Blue Stone ($175; Estilo). Vintage Yves Saint Laurent Encore Blazer ($125; Archive Vintage). Silk Floral Tie (stylist’s own). Solander Shirt by Feral Childe ($184; Olive).
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All My Exes Denim Eagle Shirt by Mother ($278; Co-Star). Floral Jersey Tee by Ilana John ($84; Olive). Teal Stone Beaded Bracelet by Electric Picks ($58; Girl Next Door). Purple Stone Beaded Bracelet by Electric Picks ($65; Girl Next Door). Ceramic Rope Necklace by Sister ($44; Olive). Cognac Brown Leather Clutch ($54; Purse and Clutch). ABS Stone Ring by India Gems ($111; Co-Star). Silver Coin Ring by India Gems ($80; CoStar). Vintage Striped Denim Western Shirt ($24; Archive Vintage). Vintage Wrangler High Waist Bell Bottom Jeans ($68; Archive Vintage). Tan T-Strap Clog by Torpatoffeln ($209; Girl Next Door).
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Vintage western shirt ($400; Traveller Denim Co.) Canvas Hat by Hatbox Wrangler Collection ($94; Hatbox)
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Wanted
DEAD OR ALIVE Cowboy hats, jeans and kick-ass boots. Take note of these essentials for stylish urban outlaws and let’s show the world how we do it in Texas.
model: Dietrich Schmidt (Page Parkes Models) photography: Tania Quintanilla fashion styling: Graham Cumberbatch assistant: Rachel Chadwick makeup: Kelsey James hair: Ted Sabol-Williams (Jackson Ruiz Salon)
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Suit by Billy Reid ($1,495; Billy Reid) Shirt by Billy Reid ($195; St. Bernard SPORTS) Boots by Luchese ($699; Allen’s Boots) Bolo tie ($55; Allen’s Boots) Hat by Beaver Brand ($188; Hatbox) Denim Jacket by Billy Reid ($395; Billy Reid)
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Shirt by Rockmount ($99; Allen’s Boots) Denim Shirt by Billy Reid ($195)
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Jacket by Scully ($169; Allen’s Boots) Bandana by Traveller Denim Co. Ring (bandana tie) by Hell on Wheels ($120; Traveller Denim Co.) Henley Shirt by Billy Reid ($78; St. Bernard Sports) Pants by J Brand ($179; St. Bernard Sports) Boots by Luchese ($360; Allen’s Boots)
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modern cowboy
equestrian chic
Celebrate the Year of the Horse with these handpicked goodies for hip Downtown cowboys and stylish rodeo girls.
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MODERN COWBOY > 1. Etro short sleeve polo shirt from PARISI, Italy ($257; farfetch.com) | 2. Scripps Pier Denim Shirt ($35; hollisterco.com) | 3. Bleecker Story Patch Belt ($128; coach.com) | 4. Leather iPhone Case with Stand ($98; coach.com) | 5. Orvis Hooked Clasp Bracelet ($119; orvis.com) | 6. Bleecker Courier Bag in Archival Twill ($398; coach.com) | 7. Randall Full Quill Ostrich Western Leather Boots by Lucchese ($1,295; lucchese.com) | EQUESTRIAN CHIC > 8. Printed Stretch-Jersey T-Shirt by Vionnet ($575; net-a-porter.com) | 9. Thomas Paul Horse Accessory Pouch ($28; shopthomaspaul.com) | 10. 18 Karat Rose Gold Horse Bit Bracelet from GUCCI ($7,600; gucci.com) | 11. Leigh & Luca Horses Dusk Fire Ombre Scarf ($210; pret-a-beaute.com) | 12. ChloĂŠ Hose Keyring ($229; matchesfashion.com)
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GEOMETRIC ALLURE Loud and vibrant meets structured, modern femininity with this attractive collection of geometric-inspired finds for every taste and style. These pieces work great by combining daring colors and bold shapes in an eclectic and captivating visual statement, while providing a sleek, avant-garde look to any outfit.
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1. Alexander McQueen Stretch-Knit Jacquard Dress ($2,540; alexandermcqueen.com) | 2. Marco Bologna color block top ($436; farfetch.com) | 3. Orlanda Geo Wood Necklace by Oliver Bonas ($40; oliverbonas.com) | 4. Avelon perforated leather shorts ($585; farfetch.com) | 5. Paula Cademartori Alice shoulder bag ($1,433; farfetch.com) | 6. Clare V Geometric Print Canvas Clutch ($115; net-a-porter.com) | 7. Daily Bag in Perforated Leather by Coach ($228; coach.com) | 8. Oscar Geometric clutch by KOTUR Clutch ($895; bloomingdales.com) | 9. La Panthere by Cartier Fragrance ($103; neimanmarcus.com) 10. Westwood Print Scarf ($104; farfetch.com) | 11. Nila & Nila Color Fantasy Orange Platforms ($176; pret-a-beaute.com)
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Black Pencil Skirt by Milly ($325; Valentines Too). White Cropped Bolero Jacket by Milly ($325; Valentines Too). Canister Pendant Necklace by Eddie Borgo ($300; Valentines Too).
less is more
photographer: Tania Quintanilla | fashion stylists: Graham Cumberbatch and Rachel Chadwick | model: Lejla Camdzic (Campbell Agency) make up: Nisa Nicole | hair: Ted Sabol-Williams (Jackson Ruiz Salon) VET TAM AG AZ I N E.C OM
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Black Woven Leather Jacket by Robert Rodriguez ($2,385; Valentine’s Too). Black and White ALC ($325; Valentine’s Too). Black Studded Sandals by Sigerson Morrison ($395; Valentine’s Too). Black and White Pleated skirt ($85; Luxe Apothetique).
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White Linen Top by Elle Sasson ($315; Valentines Too). White Scalloped Shorts by Line and Dot ($92; Luxe Apothetique). White Kuba Jacket by Robert Rodriguez ($895; Valentines Too). White Linen Sweater by Olive & Oak ($59; Luxe Apothetique). Lapis and Agate Earrings by Fail ($70; Eliza Paige).
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Black Ribbon Necklace ($76; Eliza Page). Tuxedo Dress by Marc Jacobs ($460; Luxe Apothetique).
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Black Dress by Rachel Comey ($442; Valentines Too). Black Tights by Rare Trends ($85). Black Sandals by Rachel Comey ($465; Valentines Too). Brass Ring by Eliza Page ($78; Eliza Paige). Bracestone Bronze Bracelet by Eliza Page ($385; Eliza Paige).
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mind
TIME waits for NO ONE by Andrew Long
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IME IS FINITE. No reason to get sad, morose, or uneasy about it. In fact you probably responded the way most do upon reading – “Well of course, everyone knows that.”
If that were true, it would seem carpe diem would be on the tip of everyone’s tongue. Flash forward. When you do finally seize the day, will you be living the version you want seized, or will have you opted for postponement? It’s no fun living one version of your life now and waiting for the other version to begin…someday. As a society, we have become driven by time; yet somehow have steered off the path. Each week rolls
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into the next. We are lulled into believing there are endless tomorrows and give short shrift to the quality of our present living. Clients come see me with crowning business achievements, multiple advanced degrees, and financial balance sheets that would make most envious. Yet what they all secretively want is quality time with their spouse and children, adventure, and joyful experiences. Eventually, they come to realize how time is most precious, yet so easily squandered. Their daily pressure cooker of work and exhaustive ‘to do’ lists are to be periodically alleviated by a vacation. Ironically, the deeper meaning of this word points to the greater issue at hand. You work, work, work and then need a vacation in order to ‘temporarily vacate’ your life. Later in life you’ll retire. From what? It begs the question–– What life are you actually living now?
OUR RELATIONSHIP TO TIME KEEPS CHANGING. With frequent smart phone texts, instant messages, and email pings, life seems to be tethered to a microsecond of distraction. The collateral damage is evident if we look at the quality of family time. Under the guise of multitasking, deep conversations have been reduced to utterances and surface interactions. For millenniums, the big clock in the sky dictated the terms. Without electricity, the sun directed the
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time when we slept and woke. One’s survivability was interdependent with all others in the tribe. As we moved from self-sufficiency to increased commerce, our relationship to time drastically changed. The importance of work and stature took on new meaning. There was even a law in Massachusetts dating back to 1663 that stated, “No person, householder or other shall spend his time idly or unprofitably, under pain of such punishment as the court shall think meet to inflict.” Throughout the course of the 20th century, innovation after innovation promised the all-elusive life of leisure. Quality time for self, family, friends, and community seemingly was just around the corner, an opportunity to learn new things, explore, and broaden one’s horizons. What happened? It seems the inverse has. Instead of being freed up, time has been swallowed. Today you have a choice of how you want to proceed. It is as simple as consciously creating the life you want, even if it goes against the grain of convention. Remember, time is finite. You will never get the wasted back. Champion the experiences and adventures that create your fulfillment.
DO IT NOW. As an example, let’s use Sarah and her husband Clayton’s desired trip to Vermont to illustrate how they keep taking time for granted and foregoing their desired life. Sarah and Clayton love nature and being outdoors. Annually they talk about how great it would be to fly to Vermont during the height of the fall foliage. Year after year they watch from the sidelines, or shall we say, from over nineteen hundred miles away. Starting in early September, they begin to track the weather in Vermont knowing how important rain and a sharp cold snap are the magical ingredients to a brilliant display. Later when they see friend’s fall time photos on Facebook or an article about leaf peepers splashing across the newspaper, they suddenly 64 V ET TAMAGAZIN E . CO M
become envious. At some point one of them will always say to the other, “We are definitely going next year!” The reality is that, as long as Sarah and Clayton watch from the sidelines, their chances of going dwindle drastically. Realistically, they have 17 chances…or less. Sarah and Clayton are 49-yearsold and think they have all the time in the world. Because they want to take long hikes in the woods and go camping while physically able, they’ll probably want to go before they are 66. Unconsciously, they are thinking in terms of total days (6,205), not yearly one-time opportunities (17). Those are not guarantees, merely possibilities. If you consider all the potential timing issues that might come up each fall time–– family obligations, illness, workload, finances, etc–– those possibilities are easily reduced to single digits. Do you really want to live a life like Sarah and Clayton, where time slips by believing there are endless tomorrows? This is true for all aspects of your life from large to small. When is the last time you went on a picnic or laid out underneath the stars on a blanket? Do you have a friend you haven’t seen in a while or class you’ve always wanted to take? When is the last time you hugged your loved one for two long delicious minutes? You can choose to live your life completely different by actively creating your own carpe diem. The first step is to define your life / family / self / work balance. Discover how you want to spend your time. Notice what calls to you and what activities bring you happiness. Who energizes you when you are around them? What environments do you find solace in? It may take awhile to change your patterns and habits. Mindfully practice this and eventually every moment, every day will be one of great joy. There won’t be a reason to vacate your life because you’ll be living it fully in real time. To begin, ask yourself a simple question, “If not now, when?”
With frequent smart phone texts, instant messages, and email pings, life seems to be tethered to a microsecond of distraction. The collateral damage is evident if we look at the quality of family time.
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artist spotlight:
CODY BRYAN BAND “
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knew Cody Bryan was a star ever since he was a kid,” says producer Matt Noveskey. “You can tell every time he hits the stage.” Noveskey, who produced the Cody Bryan Band’s debut record, knows a thing or two about stars — he’s played 60-foot stages with them for 15 years asbassist and songwriter for Blue October. “I’ve written country songs my whole life,” says Bryan. “I embrace the country songwriter in me.” Since entering the scene in 2013, the Cody Bryan Band has drawn a wealth of praise from fans and critics alike for their fresh take on Texas country. But don’t take anybody else’s word for it: listen to Bryan’s debut record Wreck Me and hear the promise foryourself. New single and title track “Wreck Me” starts off the record with driving kick drum and chugging guitars before being joined by Bryan’s syrupy Texas drawl and swirling organs, culminating in a radio-ready chorus —and the album never looks back. Bryan and Noveskey spent months crafting material for Wreck Me, including a writing session in Nashville. The band whittled down their work from nearly 40 tracks, resulting in 10 of the strongest Texas country songs you’ll hear on a debut record. “It’s a country album at itscore,” says Noveskey. “But it embraces a lot of influences. People will be pleasantly surprised that they can listen to it front to back.” Cody Bryan Band first started cutting their teeth in the country scene with a residency at the famous Austin listening room The Saxon Pub. Fans took notice, and it wasn’t long before the guys were playing shows with Roger Creager, Granger Smith, Casey Donahew, Bart Crow and Nashville mainstay Will Hoge, to name a few. The band has brought on an impressive and talented team to help get their music out across the state and beyond. Their work ethic promisesnothing less. “Theirs is a success that they’re earning,” says Noveskey. With an exciting year ahead, the Cody Bryan Band is poised to make waves in the country world.
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inside the studio of
Truman in his studio inside Flatbed Press, in front of Ripple 2 (Oil on linen. 118 in x 115 in. 2014)
Truman Marquez by Coral Talavera
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His unusual aesthetic and the grandeur of his pieces set him apart in Austin’s local art scene, while his deep appreciation for the classics, combined with his high standards and sensibility towards visual arts in modern times, make him an artist to be observed by generations. VETTA deeply admires and invites you to marvel in the work of Mr. Truman Marquez.
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he first time I walked into the studio, my jaw just dropped. I had to see the paint and brushes to believe that these paintings had been done by hand (rather than using a computer). Nothing short of amazing, “My Turn” (a commanding 10 foot-tall masterpiece on display in his studio) just popped out, asking to be touched (which, of course, I had to stop my 3-year-old from doing). Intricate, profound and imaginative, Truman Marquez’s works are breathtaking testaments to his unique perspective and extremely hard work. Although the artist admits that he has recently let narrative take a back seat to technique and scale, every piece truly tells a distinctive story and invites the imagination to construct onward. Somewhere between the incredible amount of brush strokes required to complete each painting, and the threedimensional success of each one of his shapes, lies his aesthetic genius.
It’s mind-boggling to me how a blank canvas can end up looking like that…
Vertigo. Oil on canvas. 100 in x 100 in (2013)
It’s no wonder that the unyielding identity forged in his work has caught the eyes of some of the biggest names in the modern art scene. You have to see it to truly grasp it. These paintings are not only highly complex, but some of them are gigantic gateways to new visual horizons. Keeping in tune with the transcendence of space and time in his work, his ample studio inside the Flatbed Press not only evokes unequivocal simplicity (which I assume is an essential starting point to his great creations), but also provides a mass of blank space for visitors to step back and begin the process of truly taking it all in. The concepts of movement, energy, perspective and color are evident factors to this artist’s heightened pictorial intelligence. VET TAM AG AZ I N E.C OM
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Emergent Orb and Cylinder. Oil on linen. 60 in x 60 in (2013)
It is hard to get a Truman Marquez image out of your mind. A Truman Marquez painting essentially speaking is meant to resist comprehension. Yet it comes out at you frenzied. It pummels you, it cajoles you, and it tumbles along, happily assuming its roly-poly poses.” – DF Coleman, New York (2006)
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AN INTERNATIONAL ARTIST IN OUR OWN BACK YARD With the longevity of his career, the evolution of his technique and the amazing reviews received from international art critics, Truman Marquez is one of the most accomplished visual artists in Central Texas. Over the last 30 years, he’s taken his work on tour to New York, Los Angeles, Japan, Hungary, Italy and Spain, among others, to some of the most prestigious venues (such as the Lindberg Gallery, Span Art Gallery Invitational, Infusion Gallery (LA), the Florence Biennial and Salon des Artistes, just to name a few). He’s extremely proud to have his piece “Impadronirsi Immortaliata” as part of their permanent collection at the Flint Institute of Art in Michigan (where the works of other great artists such as Matisse are featured); as well as his “Yellow Violin”, on display as part of the Chelsea Hotel Collection in Ney York. He’s been praised by some of the best art critics in the United States and is truly an innovator in his field. He’s
represented in major cities by none other than Carole Ann Klonarides, an international art consultant, named one of the best art curators in Los Angeles. [“In an age of high definition and digital imagery, the paintings of Truman Marquez are of such volumetric and optical form, that they appear to have been created on the computer screen rather than with oils on canvas. Essential to Marquez’s pictorial strategy is his ability to organize patterning with spatial perceptions of movement, animating the forms as if under extreme pressure within the frame and giving each picture the experience of ‘time’ rather than narrative.” – Carole Ann Klonarides, Los Angeles]
A SIMPLE MAN Before one of our sit downs, I saw Truman pull up to the lot in his pick up truck – not his usual car – followed by “Sorry for being late, I had to go catch some horses that got out of their cages.”
My Turn. Oils on linen. 120 in x 78 in (2013)
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Nails. Oil on linen. 74 in x 97 in (2013)
If you hadn’t seen a picture of him, you probably wouldn’t know this guy has the cosmopolitan flare of a West Coaster, bottled in the heart of a Texan. Truman Marquez is not an eccentric; he’s not flamboyant in any way. He’s a simple guy who’s genuinely pleased with his beat-up flip phone and permanently attached to his little coffee pot. His laid-back attitude and the unintentional coolness to his voice pair very nicely with the endless hours of conversations he could strike up about art history, trends and travel. He’s got some fun back-story too. Although he graduated as a doctor, he hated being considered “a doctor who liked to paint” – as he has put it – “I wanted to be taken seriously as an artist.”
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According to some followers, Marquez showed early promise as a painter, and in 1978 entered the studio arts program at Georgetown College in Kentucky. Although his academic career shifted towards medicine, he continued to pursue his art over decades and has developed into, arguably, one of the most powerful painters of our time. Fast forward to today, he is currently living in Round Rock with his adored wife and two kids. [“I had one artist, Truman Marquez, that sold a very expensive piece outside my gallery. I never said anything. A month later, I got a check from him for half of the sale. He earned my respect before, but he had my heart then.” - Olga Pina, El Taller Gallery, Texas]
“Marquez is a consummately sophisticated painter, steeped in the traditions of modernism, yet irreverent enough to take poetic liberties in order to forge his own postmodern path throughout the thicket of art history. His admirations for Gauguin and Picasso have always been especially evident even as he took on his elders with an almost Oedipal zeal”. – Ed McCormack, New York (2001)
‘I’M AN OPTIMIST’ His longstanding career as an artist, plus having travelled the world and meeting top artists, not only equips him with a special sensibility towards art and skills that are foreign to the Texan art scene, but also fill him with hope for the future of local modern art. “Sure, there’s a certain sense of entrepreneurism and risk taking in my work, but I’m an optimist, and Austin is becoming more sophisticated and more cosmopolitan.” In all, his paintings are something Texans are not really used to, but patrons here can’t be entirely faulted, because there’s no real point of reference to them. To local galleries and art consumers, coming into Truman’s space and experiencing his works in person for the first time is, as he so cleverly described, “the equivalent of when Indians saw those first ships on the horizon”. It must be said that this is in no way meant in a pejorative fashion, but rather as an affirmation of innovation and an attempt to introduce something completely out of the norm, worth patience and effort to broaden horizons and establish real value. Although Truman’s work is surprising to most here, he admits that this kind of experimentation with technique and the amplitude of scale is somewhat expected in vanguardist cities such as New York and Los Angeles, as well some places in Europe. “I’m just trying to keep up with what’s going on in art worldwide, while trying to open those doors for myself and other local artists. Austin is becoming the hot spot in the United States and the world, one of the places to be. I’m excited to help the arts grow and see those trends and expectations flourish in Central Texas.”
Top: Some People Never Go Crazy Bottom: Prayers for Red Solitude. Oil on linen. 75 in x 75 in. (2007)
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explore
BARCELONA
eĚ s Bona!
Lights. Tapas. Action.
Make room in your passport for one of the most fun and colorful cities in Europe.
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hether it’s a seaside affair, a unique culinary experience or a world-class sports event you’re looking for, this Mediterranean gem is sure to deliver all the thrills your heart desires. Barcelona is a city of breathtaking sites and endless leisure, with its top-notch luxury hotels, exquisite art venues and incredible eateries. It is the most important city in the Catalonia region in Spain, recognized worldwide as a cosmopolitan and beautifully diverse destination. It has become synonymous with culture, design, architecture, fashion, food and awesome weather. One of the wonders of Barcelona is its scrumptious shoreline. Get your collection of swim trunks ready and start scouting some of the gorgeous local marinas for an unforgettable experience in the Mediterranean waters. Some of the best parties in Barcelona take place aboard luxurious yachts, while catamarans and sailboats are readily accessible for fun offshore fishing or just some coastal relaxation. The best-rated tourist beaches include Barceloneta Beach, Icaria Beach and Mar Bella. Barceloneta will offer a ‘multicultural’ city experience, while Mar Bella is an especially appealing spot for the gay community. For families, the spot concierges and travel experts recommend is Forum, whereas San Sebastián is set apart by its beauty and great restaurants. Another note-worthy beach, and a great place for locals to gather, is Bogatell Beach.
Top: An exciting new addition to the Wally Class calendar this year is the Trofeo Conde de Godo, in Barcelona’s Port Vell. Bottom: A rooftop view of Gaudi’s whimsical cityscapes.
Barcelona is a city of breathtaking sites and endless leisure, with its top-notch luxury hotels, exquisite art venues and incredible eateries.
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Left: Inside the Picasso Museum Right: Closeup of Gaudi’s mosaics Bottom: View from the nosebleeds inside Camp Nou
Back on dry land, the city is full of fun and historically rich attractions for every taste and curiosity. A must for me – but it must be said that I’m particularly into art history – is the Picasso Museum, where his earlier works are on display. Also, locals, tourists and historians all have to agree on adding La Sagrada Familia to the Barcelona bucket list. Although it seems perpetually under construction (started in 1882 and expected to be finished around 2026), it’s truly one of Europe’s foremost architectural gems, as well as a UNESCO World Heritage Site. This world famous cathedral is just one of Antoni Gaudi’s stunning successes among this vibrant city of color. Gaudi’s mosaic wonderland spans from this awe-inspiring cathedral, to the Colónia Güel, the incredible Casa Milá and his modernist wonder, Casa Batllo (are you adding these to your to-do list?). According to some of the top concierges in Barcelona, if you really want to learn about this iconic architect and designer, you’ll greatly enjoy a visit to Palau Güell, a recently restored museum dedicated to Gaudi. One may also visit the show on the upper floor of Gaudi’s La Pedrera building on Passeig de Gracia. It provides an insight into his work and all his creations in Barcelona and throughout the country. Another great alternative is to hire a private
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guide and do a four-hour walking tour, full of quirky facts associated with the architect. Want the Cliffnotes version? Go to Plaza Real and look out for the lamp posts – they are all designed by Gaudi. It’s impossible to talk of Barcelona without mention of international sports events, and the most important and celebrated in Barcelona is football, brought to the height of its glory by none other than FC Barcelona – arguably the best team in the sport’s history. Some of the most important records in the sport have been smashed there, and their home team unites some of the top players worldwide, including Leo Messi. If you’d like to take part in one of these fun-filled matches, make sure to
plan ahead because, although Camp Nou (the home team stadium) seats close to 100,000 spectators, any high-profile match will probably sell out months in advanced. Another great thing about Barcelona is its nightlife scene, including incredible parties in some of the world’s best beachfront clubs and terraces, popular casinos and live dinner shows. Barcelona is also a great place to catch live music, and their own version of ACL (one of the foremost music festivals in Europe) is SONAR, Barcelona’s annual International Festival of Advanced Music and New Media Art, taking place this June. They hold a huge variety of music festivals and events throughout the year; make sure to catch one during your stay.
the best luxury hotels
Top: The impressive shoreline beside the W Barcelona Middle: Chilling poolside at the Hotel Arts Bottom: Terrace dining at the Mandarin Oriental
w barcelona
Designed by the highly recognized architect Ricardo Bofill, W Barcelona is located along the famous Barceloneta boardwalk. Equipped with close to 500 spectacular rooms & suites, it provides breathtaking panoramic views of the Mediterranean and overlooks the gorgeous city. It’s home to world-renowned chef Carlos Abellán’s BRAVO24, the glamorous rooftop bar Eclipse and some high-style lounges throughout the property. It’s incredible pool is also a major incentive to start packing.
hotel arts barcelona
A paradise of terraced gardens with an incredible pool and five unique restaurants on premise, Hotel Arts Barcelona is a top destination for luxury travelers. Management is also particularly proud of their collection of Spanish Contemporary Art, which matches perfectly the architectural creations of Bruce Graham of Skidmore, Owings and Merrill. The property has been called a part of Barcelona’s recent cultural renaissance, and as modern as the city itself.
mandarin oriental
A staple of contemporary Catalan style, it’s one of the city’s most luxurious hotels. Its prime location is situated on the Passeig de Gràcia and it’s a perfect marriage of high style and classy luxury. With chic contemporary interiors, a choice of enticing indoor and outdoor space, exquisite dining and one of the best spas in the Catalan capital, the Mandarin offers an extraordinary experience. VET TAM AG AZ I N E.C OM
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Stop by Supper Club for incredible food and drinks (left). You’ll find new and exciting plates at Tickets (below).
fun
more really
stuff
We recommend a cooking class at Cook & Taste, including shopping beforehand in the Boqueria Market. The Laie Restaurant in Montjuic offers amazing views of the city while sipping on a cup of coffee Make sure to stop by Café Caelum in the Gothic Quarter to fetch some of the sweets crafted by monks and nuns following medieval recipes.
eat
the best places to
Cuisine in Barcelona is so varied; there is truly something for everyone. A fun and hot trend is for pop-ups and hidden restaurants. Some of the best around include Urban Secrets and The Supper Club. The latter is a really fun culinary concept where pop up dinner parties are hosted with a new location venue selected to fit each dinner. This restaurant on the move favors food artisans and creative minds among their lines; it’s indoor, its outdoors; it’s a restaurant, it’s an event… whatever it’s labeled as, it’s super cool.
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If the weather’s warm, it’s also worth visiting La Caseta restaurant for grilled sardines, an informal atmosphere with live rumba on Wednesdays. It’s in the middle of Montjuic overlooking the harbor, a real insider destination. Other top-rated favorites include Tickets, the two-time Michelin starred Enoteca at the Hotel Arts Barcelona, Moments restaurant, and for tapas, the best venues are Bar Cañete and Mont Bar. We also have to recommend Paspartu (in the quarter of Santa Caterina), which is tiny but offers great cocktails. Right next to it, Ale and Hop is fantastic place for beer lovers, while Boca Chica lounge will serve you some great cocktails, as well as a chance to spot some very interesting, chic people.
The view from the top of the Tibidabo Mountain at sunset is an unbeatable place to take a knock-out picture of Barcelona. Look out for the Castellers, organized competitions of human towers. This is a typical Catalan activity and it is taken very seriously. Make sure to visit a tiny design store called CONCRET for an unusual souvenir. They have several items by local designers such as the mug by Entresuelo1A, specifically for milk & cookies, or several items designed by Tristan Cochrane, with moulds taken from real sardines fished locally.
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Some like it
Raw by Coral Talavera
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esigned as the ‘edible fountain of youth’, the raw foods diet is intended to resolve physical ailments and extend lifespan. According to researchers, raw or living foods contain important natural enzymes, which aid in digestion, but cooking with temperatures above 118˚ destroys their nutrients and vitamins and results in the formation of carcinogens and mutagens such as acrylamides and AGEs. Theoretically, this process alters the structure of DNA, interferes with molecular and cellular structure throughout the body, creates free radicals and inflammation and contributes to many age related diseases as well as cancer. This uncooked food trend has been part of the buzz for over 30 years, emerging in the mid-1970s with the publication of Survival into the 21st Century, by Viktoras Kulvinskas, a former computer consultant for MIT. Three decades later, the diet still thrives. As you may have heard, it’s been the choice of some A-list devotees such as Demi Moore, Woody Harrelson, Gwyneth Paltrow, Natalie Portman, Sting, Chicago Chef Charlie Trotter, Madonna, among others, and it’s supposedly a huge part of their beauty and fitness success. Refreshing, energizing and undeniably fresh, the raw diet poses some fundamental advantages for wellness enthusiasts and fitness buffs, and in most cases, makes the meal preparation rituals astoundingly simple and quick (major plus for our busy readers on the go).
Raw culinary perfection, as interpreted by Elizabeth on L Street’s Executive Chef Johnathan Seningen
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her expertise and reputation in the food industry to share her newfound passion. This ultra-exclusive eatery makes for a highly unique experience and it presents its guests with pretty simple rules: a $75, five-course prix fixe (with an optional $30 organic and biodynamic wine pairing) containing no dairy, gluten, soy, meat, fish, processed sugar, or caffeine. Despite the omissions, the owner is being actually pretty flexible; her own eating habits also involve refraining from wine and fruit.
Meanwhile, there is one great place we have to recommend on 5th, called Beets Living Foods Cafe. Although some people find the idea of eating cold, raw food unappetizing or unsatisfying, these chefs know how to get really creative with their dishes. We must urge you to head Downtown and try a slice of Pizza Rustica (sprouted sunflower seed and hemp crust, seasoned almond nut cheese, and a zesty tomato sauce topped with an assortment of veggies) or their Raw Reuben (sunflower flatbread layered with thousand island dressing, kraut, marinated portabella mushrooms, caramelized onions, and Swiss cashew cheese).
lthough Austin has made a name for itself as one of the healthiest cities in the US, it has yet to embrace the raw food movement on a mainstream level. We’d love to see more of the raw lifestyle featured in local eateries, especially high end ones. We’d love to see those fusions of flavors and influences our top chefs are notorious for, applied to lowheat cooking.
Another great spot is Raw Premier Café up in North Austin. Stop on by and get a slice of their Premier Lasagna (layers upon layers of zucchini with tomato sauce, ricotta, walnut meat, fresh pesto and spinach). It’s a new spin on the Italian classic and a refreshing alternative with less calories, but just as filling.
Above: Appetizers, entrés and yummy desserts can be prepared with a huge variety of raw ingredients Right: Creamy veggie smoothies made from raw organic ingredients yield great health benefits for people of all ages
Moreover, the last couple of years have been really dramatic, as raw cuisine has started to make its huge mark in the fine dining panorama. Some of the best US raw food eateries are out on the West Coast, such as Los Angeles based Euphoria Loves Rawvolution with their Mole Nori Tacos (with seaweed taco shells, walnut taco meat, spicy cacao mole, and guacamole). Meanwhile, cities like New York, Chicago and DC are really setting the bar high with uncooked innovations; one of the best-rated raw food eateries is Elizabeth’s Gone Raw – a branch out of Elizabeth on L Street, one of the most stylish event venues in Washington DC’s downtown core. The venue opened in 2009 as an expression and experiment by its founder and owner, Elizabeth Petty, after being introduced to vegan and raw foods as part of her treatment against cancer. With it, she attests to have gained access to a new lifestyle full of health, vitality and peace of mind. She then decided to apply
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Pictured here: Edible Art by Chef Jonathan Seningen from Elizabeth on L Street, Washington DC
Raw delivered to your door VETTA is excited to witness the launch of Happy Mookti, Austin’s first raw food delivery service. The venture is the brainchild of entrepreneur and founder Marina Zelle, who noticed a void in the Austin market for healthy, organic prepackaged meals designed for busy individuals with fast paced lives. Serving individual customers and businesses, Happy Mookti’s mission is to help individuals improve their health, detox, and eliminate cravings with a no-brainer, easy-to-follow and enjoyable meal plan. Holistic wellness meets urban hustle with Happy Mookti’s signature program, designed for people on the go. Customers are able to continue their daily life while gently detoxing, clearing their digestive system of toxic residue, losing weight, breaking addictions to unhealthy foods, and making permanent healthy lifestyle changes.
How does it work? Customers receive a daily delivery of delicious, raw and organic gourmet meals, a cold-pressed juice, a customized supplement program, daily email
support, and other tools to help them feel their absolute best. Client’s foods and juices are delivered fresh every day in portable containers that can be taken on the go. Customers receive an email update every day to inform them about the current menu items. Deliveries are made each evening between 7:00PM and 10:00PM. Clients have the option to choose from a two-day, five-day or seven-day meal plan. A typical Happy Mookti daily plan consists of a cold-pressed green juice, a fruit and greens-based breakfast smoothie, gourmet lunch with dessert, a soup and salad for dinner, and three cold-pressed digestion-optimizing booster shots to be taken with each meal. An email describing the day’s menu with special instructions and motivation to stick with it is additionally provided. Customers will enjoy the added bonus of receiving a welcome packet featuring lemons and cayenne pepper to make lemonade, three types of herbs for optimizing digestions and detoxification, probiotics, a tongue scraper, a skin brush, herbal tea to aid with detoxification, Happy Mookti’s movie of the week, a metal water bottle, a mug for tea, and an eco-chic tote bag.
Healthy Eating for your Employees Happy Mookti’s Corporate Wellness program offers healthy, individually packaged lunch deliveries. Each lunchbox includes an entree, side and a healthy desert. All contents are raw, vegan, organic and prepared with love. This office service costs only $20 per day per employee, with discounts on orders for a group of ten or more. This healthy diet can help employees stay healthy, happy and experience greater energy levels, allowing for greater productivity and focus.
Nurture your Body and Give Back Menus are healthy and made with love: “Everything is prepared with loving hands by our staff that believes in our mission to create a healthier planet, one person at a time,” says Marina. The company donates 1% of gross profits and an additional 5% of net profits to charitable causes.
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VETTA MARKETPLACE art TRUMAN MARQUEZ 2830 E. MLK Blvs, Austin TX (512) 413-8146 www.trumanmarquez.com ERICA WILDMAN Austin TX (512) 588-2787 www.ericawildman.com
auto FERRARI OF AUSTIN 4108 N. Lamar Blvd, Austin TX (512) 380-0231 www.ferrariofaustin.com New and Pre-Owned Units, Parts & Service. Visit our Ferrari Boutique.
eat + drink DISTRICT KITCHEN+COCKTAILS 5900 W Slaughter Lane D500, Austin TX (512) 351-8436 www.districtaustin.com
body + beauty RESTORA PLASTIC SURGERY 901 W 38th Street 401, Austin TX (512) 371-8817 www.restoraaustin.com REJUVENATE AUSTIN 102 Westlake Drive Suite 103, 
Austin TX (512) 923-1071 www.rejuvenateaustin.com
casa DICK CLARK ARCHITECTURE 207 W 4th Street, Austin TX (512) 472-4980 www.dcarch.com
DAWN HEARN INTERIOR DESIGN
Dawn Hearn Interior Design 7301 Burnet Rd 102, Austin TX (512) 930-0250 www.dawnhearn.com GRACE MIRALLE-WILKENS, REALTOR REALTY AUSTIN 1209 W 5th Street 300, Austin TX (512) 241-1300 www.realtyaustin.com NANETTE LABASTIDA, REALTOR THE GILL AGENCY (512) 965-6339 www.rocknrealty.com JACQUELYN FOREMAN, REALTOR 907 RR 620 South Suite 202, Lakeway TX (512) 554-8298 www.cbunited.com
MAUREEN STEEVENS INTERIOR DESIGN (512) 364-4865 www.maureenstevens.com
money PROMINENT FINANCIAL PLANNING (512) 660-7766 www.prominentfp.com BARNETT FINANCIAL 4810 Spicewood Springs Rd 100, Austin TX (512) 454-5459 www.barnettfinancial.com
tech TERSA CONSULTING Georgetown, TX (512) 270-9092 www.tersaconsulting.com Smart strategies and comprehensive technology solutions for today’s top businesses.
mind / amore ANDREW LONG, ULTRA LIFE COACH (512) 450-1045 www.ultralifecoach.com Andrew is an accelerator, creator, and writer. His strategic life coach practice assists clients to broaden and deepen their business, relationships, and personal life outcomes.
moda LUXE APOTHETIQUE 201 W 2nd Street, Austin TX (512) 215-0282 BILLY REID 1122 W 6th Street, Austin TX (512) 354-1884 www.billyreid.com FAB’RIK 12801 Hill Country Boulevard Bee Cave TX (512) 263-1644 www.fabrikstyle.com TRAVELLER DENIM CO. 1403 Chestnut Ave, Austin TX (512) 689-2460 www.travellerdenim.com ALLENS BOOTS 1522 S Congress Ave, Austin TX (512) 447-1413 www.allensboots.com HATBOX 115 E 6th Street, Austin TX (512) 476-1203 www.hatbox.com
ZINK COLLECTION 1601 W 38th Street 11, Austin TX (512) 502-5836 www.zinkcollection.com GIRL NEXT DOOR 250 W 2nd St, Austin TX (512) 322-0501 www.girlnd.com CO-STAR 1708 S Congress Ave, Austin TX (512) 912-7970 www.costarstyle.com OLIVE VINTAGE 1223 Rosewood Ave, Austin, TX (512) 522-9462 www.oliveaustin.com ARCHIVE VINTAGE 1708 S. Congress Ave, Austin TX (512) 912-7970 www.archivevintage.com ESTILO 234 W 2nd St, Austin, TX (512) 236-0488 www.estiloboutique.com PURSE AND CLUTCH 3903 S. Congress Ave 40486, Austin TX (512) 222-7382 www.purseandclutch.com ST BERNARD SPORTS 401 W 3rd St, Austin TX (512) 320-1999 www.stbernardsports.com VALENTINE’S TOO 3801 N Capital of Texas Hwy, Austin TX (512) 347-9488 www.valentinesaustin.com ELIZA PAGE 229 W 2nd St, Austin TX (512) 474-6500 www.elizapage.com
professional services CROMA MARKETING & PR Georgetown, TX (512) 508-3422 www.cromamarketing.com TERRY GRIER, GORDON LUND INSURANCE 9518 Anderson Mill Rd 2P, Austin TX (512) 948-8517 www.insuranceaustin.co DREAMS IN HEELS PR (917) 727-1418 www.dihpr.com
OFFICIAL FERR ARI DEALER
Ferrari of Austin Sporty, elegant, versatile: that’s the Ferrari California. Since the 1950’s, in fact, this particular model has been the Prancing Horse’s finest embodiment of all three characteristics. Now, however, the new California T adds a radical innovation to that honourable tradition whilst still retaining the model’s highly renowned versatility. The T in its moniker refers, of course, to the development of a new 8-cylinder turbo engine that combines reduced emissions and fuel consumption with exeptional performance underscored by blistering pick-up due to zero turbo lag and a torque curve that adapts to suit each gear change. Equally, the retractable hard top transforms the California T from a chic coupé into a sleekly sophisticated spider in a mere 14 seconds. A refined semi-aniline leather-trimmed cabin also offers the modualr spaces of the signature 2+2 configuration and underscores the car’s extraordinary versatility. Ferrari of Austin invites you to discover the mystic of the Prancing Horse.
For more information, contact your authorized Ferrari dealer: Ferrari of Austin 4108 N Lamar Blvd, Austin, TX 78756 Telephone: +512.380.0231 www.ferrariofaustin.net ©2014 Ferrari North America, Inc. All rights reserved.