FASHION STYLIST & FASHION BUYER
Wei-Ting Chao
WHAT DO FASHION STYLIST DO? • fashion stylist is the job title of someone who selects the clothing for published editorial features, print or television advertising campaigns, music videos, concert performances, and any public appearances made by celebrities, models or other public figures. ! • Stylists are often part of a larger creative team assembled by the client, collaborating with the fashion designer, photographer/director, hair stylist and makeup artist to put together a particular look or theme for the specific project.
WHO ARE THE FAMOUS FASHION STYLISTS?
• Rachel Zoe is a American fashion stylist best known for working with celebrities, fashion houses, beauty firms, advertising agencies, and magazine editors.
HOW DID SHE GET HER START IN FASHION? •
The New Jersey raised Rachel Zoe grew up admiring her art collector mother’s stash of designer gowns, but went on to major in sociology and psychology at George Washington University where she met her husband Rodger Berman. In short, she doesn’t have any formal fashion training.
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After she graduated she landed jobs in New York at Gotham Magazine as an editor and then YW, where she got to style young pop stars like Britney Spears, Jessica Simpson, and The Backstreet Boys for photo-shoots. Eventually she starting working freelance, but she really made a name for herself when she began working with Nicole Richie shortly after she achieved fame with Paris Hilton on Fox’s The Simple Life. On the first season Richie’s figure was a bit larger than Hilton’s, but definitely not fat. Once she started working with Rachel, though, she helped champion a signature style that was almost as much about her rapidly disappearing frame as her over-sized jewelry and loose-fitting bohemian-style dresses.
GOTHAM MAGAZINE
RACHEL ZOE’S FIRST CLIENT Zoe, with the help of reality TV star Nicole Richie, became the pioneer of the 'boho-chic' look. This look consists of oversized jewelry, loose-fitting dresses and shirts, paired with a slim frame.[
Nicole Richie
WHO ARE RACHEL ZOE’S CLIENTS?
Anne Hathaway
Demi Moore Jennifer Lawrence
WHAT THE INDUSTRY IS SAYING ABOUT RACHEL ZOE ? "At my runway show, a good stylist who has an ongoing relationship with a celebrity, they know when the right outfit is walking down the runway. Rachel certainly knows. And she orders it quickly. She trusts her instincts.” — Michael Kors • "Rachel has so much knowledge. People need that kind of advice, and she does it with style. Plus, she’s a nice lady.” — Andre Leon Talley, Vogue • "Rachel is a one-of-a-kind character, and the only language she speaks is fashion. Before Rachel Zoe, styling was something people didn’t really understand. Now they do.” — Andy Cohen, Bravo •
THE RACHEL ZOE PROJECT •
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The Rachel Zoe Project is an American reality documentary series starring celebrity stylist Rachel Zoe. The series follows the life of Rachel Zoe while she expands her business and attempts to balance her personal and professional life. http://www.youtube.com/ watch?v=m8byquZV9Go
• Rob Zangardi & Mariel Haenn • Rob Zangardi is an LA based celebrity fashion stylist and costume designer that works as a duo with stylist Mariel Haenn. • They met while working at MTV in New York in 2000. • Their clients are almost famous singer so they are musician-focused stylists.
WHY THEY MATTER? !
• They’re as close as it comes to rock-star styling royalty, with such clients as Jennifer Lopez, Shakira, Gwen Stefani and — this just in — Pharrell Williams.
WHO ARE THEIR CLIENTS?
Jennifer Lopez
Lily Collins
Gwen Stefani
Pharrell
 Williams
J.Lo
Shakira
THEIR TOP LOOK • Lopez turned heads as only she can do in a sexy nude Zuhair Murad gown with embroidered white sequins at the Golden Globes. “The dress just fit her perfectly, and it was a great combination of modern and old Hollywood,” says Haenn. “It looks like a complicated dress, but it was very easy for her to wear.”
BEYOND THE RED CARPET • “With Jennifer on American Idol and Shakira on The Voice, we do four red carpets a week, Monday through Thursday,” says Zangardi of their respective TV gigs on Fox and NBC. They also have their own jewelry line.
LABELS THEY LOVE • Anthony Vaccarello
Italian-Belgian fashion designer
• Alexandre Vauthier
French fashion designer
• Zuhair Murad
Lebanese Fashion Designer
• Cushnie et Ochs
Michelle Ochs and Michelle Ochs American Fashion Designer
WHAT DO FASHION BUYER DO? • A fashion buyer is responsible for selecting the clothes, accessories and shoes sold in shops and online. • They have great fashion sense and can predict fashion trends – that means that as well as following what’s in store now, they can work out what people might want to wear in the furture!
WHO ARE THE FAMOUS BUYER? !
• Joan Burstein • Joan Burstein has owned and run London’s most influential boutique Browns
BROWNS
Browns is an independent fashion boutique and international website based in London, United Kingdom. It was founded by Joan Burstein and husband Sidney in 1970. The flagship store is on London's South Molton Street.
Today, Browns is still family owned and run, with Simon Burstein as CEO and Caroline Burstein as creative director. The company includes Brownsfashion.com http://www.brownsfashion.com/
• Yasmin Sewell •
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She is an Australian fashion retail consultant and creative advisor for various fashion brands as well as a trend forecaster ( a buyer ). She is currently based in London, where she moved at the age of 20 from her hometown of Sydney, Australia with her husband, actor Rufus Sewell.
HOW DID SHE GET HER START IN FASHION? At the age of 15 Yasmin began working for an estate agency McGrath Partners, where she spent three years as a PA. • She started her consultancy in 2008 (her clients include Liberty, Browns and Courtney Love, after owning Soho boutique Yasmin Cho, which she set up in 1999 at the age of 22. Yasmin launched designers such as Rick Owens at her boutique. At 24 Sewell closed the boutique and returned to Sydney where she worked as a stylist and a personal shopper for celebrities. • Sewell was also the head buyer for Browns' boutiques for three years. •
CONCLUSION • Many fashion stylists don’t have any formal fashion training. • Many fashion buyer start their own brand later. • Stylists and buyers are sometime quite similar.