1 Anaheim, CA July 10 – 13, 2019
STOP BY AND TRY YOUR FREE SAMPLE TODAY! BOOTH 625 IN HALL A 2 ©2019 Mars or Affiliates
3 4 6 7 8 10 12 18 20 21 22 24 26 28 30 44 59 61 63 65 68 72 73 80
WELCOME AGENDA AT A GLANCE MERCH REDEMPTION APP & SOCIAL #EXPLOREVIDCON COMMUNITY TRACK MAPS COMMUNITY TRACK INSTAGRAM MEET & GREET HALL AWESOMENESS TV FESTIVAL STAGE HYPERX ESPORTS ARENA ACTIVITIES & LOUNGES EXPO HALL MAP & DIRECTORY YOUTUBE ARENA NIGHTLIFE CREATOR TRACK INDUSTRY TRACK CODE OF CONDUCT DOs & DON’Ts CREDENTIALS FAQ OVERVIEW MAPS YEAR IN REVIEW SPONSORS THANK YOU
1
Hello! This is a pretty special thing, y’all — it’s the 10th annual VidCon. It’s hard to get my head around how much has changed. Ultimately, though, it all comes down to one thing. The internet allowed people to share the stuff they made with no barrier. We still have closed platforms, like Netflix and cable TV, but the explosion of open platforms allowed people to find audiences with no barriers and no permission. And, let me tell you, when we were planning the first VidCon we had no idea how massive the significance of that would end up being. Audiences who had never had content made for them were suddenly seeing themselves represented in content. Independent creators could take risks that major media companies never could. New genres popped up like popcorn. And as audiences and communities gobbled it up, this open content ecosystem took over the whole dang world. But as that’s happened over the last decade, a lot of things have also stayed the same. Ultimately, when the wall between creators and audiences fell, a few things happened. One, we realized that that relationship was where the true value was. That was clear to creators and it was clear to audiences. And, to this day, though things have changed a lot, the relationship between creators and their communities reigns supreme. And two, we realized that, in many ways, we’re all creators. Whether it’s on Instagram, YouTube, Twitter, Facebook, Twitch, TikTok, Snapchat, or any of a dozen other platforms, the door is open for us all to make things. That door is open as wide as it ever has been, which is why at every VidCon, I invariably meet creators I’ve only recently discovered, and discover creators I can’t wait to hear more from. Being able to be a part of the growth of this new creative era and this event is one of the great privileges of my life, ...and I’m so thankful to you for coming out and being a part of the 10th annual VidCon. Hank Green Co-Founder, VidCon
WEDNESDAY, JULY 10 11:00 AM
–
7:00 PM
Parents' Lounge
Anaheim Marriott
11:00 AM
–
7:30 PM
Registration
Arena Plaza & Marriott Lot Registration Presented by Blackmagic Design
11:00 AM
–
7:30 PM
Festival activities and food trucks
AwesomenessTV Festival Area
1:00 PM
–
10:00 PM
Festival concerts and programming
AwesomenessTV Festival Stage
5:00 PM
–
7:00 PM
VidCon Industry Pre-party
Hilton Lanai Deck
THURSDAY, JULY 11
4
7:00 AM
–
7:30 PM
Registration
Arena Plaza & Marriott Lot Registration Presented by Blackmagic Design
8:00 AM
–
10:00 PM
Festival activities and food trucks
AwesomenessTV Festival Area
8:30 AM
–
5:30 PM
The Industry Lounge powered by Airtable
ACC North 200 Level
9:00 AM
–
5:45 PM
Industry Track seminars, keynotes, panels, and fireside chats
ACC North 200 Level
9:00 AM
–
6:30 PM
Expo Halls: booths, lounges, and activities
Halls A, B, C, and D
9:00 AM
–
6:30 PM
Creator Track Lounge
ACC 303CD
9:00 AM
–
7:00 PM
Parents' Lounge
Anaheim Marriott
10:00 AM
–
6:30 PM
Community Track panels, Q&As, discussions, and more
Halls A, B, C, and D; ACC Rooms 207, 208, 209, 210, & 213
10:00 AM
–
6:30 PM
Creator Track panels, workshops, networking, and more
ACC 300 Level
10:00 AM
–
6:30 PM
Creator Chats (by lottery only)
ACC 211 & 212
10:00 AM
–
7:30 PM
Meet & Greets (by lottery only)
Instagram Meet & Greet Hall
11:30 AM
–
12:30 PM
Festival programming
AwesomenessTV Festival Stage
4:00 PM
–
4:45 PM
YouTube Keynote
ACC North 200 Level: Headliner Stage
4:30 PM
–
5:30 PM
Festival programming
AwesomenessTV Festival Stage
5:45 PM
–
8:00 PM
Industry Track Reception
ACC North 200 Level
6:30 PM
–
8:00 PM
YouTube OnStage
YouTube Arena
7:00 PM
–
8:30 PM
Evening Community Track sessions
ACC 209 & 210
7:00 PM
–
10:00 PM
Festival concerts and programming
AwesomenessTV Festival Stage
FRIDAY, JULY 12 8:00 AM
–
6:00 PM
Registration
Arena Plaza & Marriott Lot Registration Presented by Blackmagic Design
8:00 AM
–
10:00 PM
Festival activities and food trucks
AwesomenessTV Festival Area
8:30 AM
–
5:30 PM
The Industry Lounge powered by Airtable
ACC North 200 Level
9:00 AM
–
5:00 PM
Industry Track seminars, keynotes, panels, and fireside chats
ACC North 200 Level
9:00 AM
–
6:30 PM
Expo Halls: booths, lounges, and activities
Halls A, B, C, and D
9:00 AM
–
6:30 PM
Creator Track Lounge
ACC 303CD
9:00 AM
–
7:00 PM
Parents' Lounge
Anaheim Marriott
10:00 AM
–
6:30 PM
Community Track panels, Q&As, discussions, and more
Halls A, B, C, and D; ACC Rooms 207, 208, 209, 210, & 213
10:00 AM
–
6:30 PM
Creator Chats (by lottery only)
ACC 211 & 212
10:00 AM
–
6:30 PM
Creator Track panels, workshops, networking, and more
ACC 300 Level
10:00 AM
–
7:30 PM
Meet & Greets (by lottery only)
Instagram Meet & Greet Hall
1:00 PM
–
3:00 PM
Festival programming
AwesomenessTV Festival Stage
6:30 PM
–
9:30 PM
Awesomeness Live!
AwesomenessTV Festival Stage
7:00 PM
–
8:30 PM
Stand-up Comedy
Room 213
7:00 PM
–
9:00 PM
VidCarnival
YouTube Arena
SATURDAY, JULY 13 8:00 AM
–
6:00 PM
Registration
Arena Plaza & Marriott Lot Registration Presented by Blackmagic Design
8:00 AM
–
10:00 PM
Festival activities and food trucks
AwesomenessTV Festival Area
9:00 AM
–
4:00 PM
The Industry Lounge powered by Airtable
ACC North 200 Level
9:00 AM
–
6:30 PM
Expo Halls: booths, lounges, and activities
Halls A, B, C, and D
9:00 AM
–
6:30 PM
Creator Track Lounge
ACC 303CD
9:00 AM
–
7:00 PM
Parents' Lounge
Anaheim Marriott
10:00 AM
–
3:30 PM
Creator Chats (by lottery only)
ACC 211 & 212
10:00 AM
–
5:00 PM
Creator Track panels, workshops, networking, and more
ACC 300 Level
10:00 AM
–
6:30 PM
Community Track panels, Q&As, discussions, and more
Halls A, B, C, and D; ACC Rooms 207, 208, 209, 210, & 213
10:00 AM
–
7:30 PM
Meet & Greets (by lottery only)
Instagram Meet & Greet Hall
3:00 PM
–
10:00 PM
Festival concerts and programming
AwesomenessTV Festival Stage
4:00 PM
–
6:00 PM
Creator Track Keynote
ACC North 200 Level: Headliner Stage
5:30 PM
–
7:00 PM
The Night of Awesome
YouTube Arena
6:00 PM
–
8:00 PM
Creator Track Reception Sponsored by RØDE Microphones
ACC 300 Level & California Terrace
9:00 PM
–
12:00 AM
Twix Prom
YouTube Arena
SUNDAY, JULY 14 2:30 PM
Disney Day Photo (Disney tickets must be purchased separately)
Disney California Adventure Park, Paradise Pier (World of Color Viewing Area)
5
Did you pre-order merch for VidCon 2019? Stop by the VidCon Merch Redemption & Official Merch Booth in the Expo Hall to pick up your VidCon t-shirts and posters! You can pick these up any time the Expo Hall is open, so you have all weekend to pick up your order. Don’t forget, though! If you forget to pick it up, we will not ship it to you. To redeem your pre-ordered merch, all you have to do is scan your RFID wristband at the booth. Didn’t pre-order merch? That’s OK! You can buy some rad VidCon stuff at the VidCon Merch Redemption & Official Merch Booth.
“
Ssssssshhhh hhhhhhhhhh hhhh.......
CALIFORNIA TERRACE
ANAHEIM CONVENTION CENTER
LEVEL 3
ANAHEIM CONVENTION CENTER
“
LEVEL 2
ANAHEIM CONVENTION CENTER
LEVEL 1
Quiet Room HALL D Overwhelmed by all that VidCon has to offer? Come take a break in the Quiet Room, located in ACC Room 205. No talking, eating, or other noise-making is allowed. Open to everyone HALL E Thursday, Friday, and Saturday from 9:30 AM to 6:30 PM. ANAHEIM CONVENTION CENTER LOWER LEVEL
6
HALL A HALL C
HALL B
GRAND PLAZA
ARENA
Do you want to know the time and location of a panel or workshop? Do you need to figure out when and where your favorite Featured Creator is appearing? Do you need to find some food or get to the Lost & Found? Download the VidCon mobile app for the most up-to-date information about everyone and everything at VidCon! Available for iOS and Android — search the app store for “VidCon”. #VidConUS
#VidConUS US
“
Follow and tag us! Australia
“
London
DON’T MISS A THING! FOLLOW @VidCon @VidConSnaps
We want to see all of the fun you’re having at #VidConUS, so don’t forget to tag us! Check out our @VidCon GIF stickers available in the GIF button on IG Stories, on Snapchat by searching @VidCon, and through the GIPHY iMessage extension. Or just go to giphy.com/vidcon!
Scan this Snapcode to unlock a custom VidCon AR Lens!
7
#ExploreVidCon
Here’s an all new way to enjoy your time at VidCon. Participate in a series of challenges to earn points toward prizes! WHAT YOU NEED:
A smartphone and/or a camera, public Twitter account, and a willingness to have fun!
+
+
HOW TO PLAY:
Complete tasks throughout the event to earn points! After VidCon, tweet a compilation video of your completed tasks.
HOW TO WIN:
• Challenges will be worth a varying number of points that will accumulate toward prizes.
• By July 22, 2019, produce a compilation video of your completed challenges and tag @VidCon #ExploreVidcon on Twitter to enter. • Videos will be evaluated and points will be tallied approximately three to four weeks after VidCon. The winner will be based on the most points earned.
CHALLENGES: There are nearly 30 challenges for you to complete in order to win the Grand Prize. Check out a few below and head to the VidCon app for the full list! • • • • • •
8
• •
Take a selfie at the Dodo Pet Zone: Rising Stars panel Snap a photo of your VidCon badge Take a boomerang of yourself at Twix Prom Get a pic of you playing an arcade game at the Nickelodeon Arcade Take a selfie at the SMOSH Family Q&A Boomerang yourself flossin’ like a boss in the Expo Hall Head to the Less Than Famous panel & take a selfie Snap a pic at The Night of Awesome
NEW CAST. NEW SEASON. THIS FALL.
WATCH ON BYUtv.org | YouTube | BYUtv app
9
CALIFORNIA TERRACE
ANAHEIM CONVENTION CENTER
LEVEL 3
KATELLA TERRACE
ACC NORTH 200 LEVEL
ANAHEIM CONVENTION CENTER
LEVEL 2
ANAHEIM CONVENTION CENTER
LEVEL 1
ARENA
HALL A HALL B
HALL C
ACC NORTH PLAZA LEVEL
HALL D
GRAND PLAZA
ACC NORTH 100 LEVEL
HALL E
ANAHEIM CONVENTION CENTER
LOWER LEVEL
PICSART BONUS CREATOR APPEARANCE ZONE
AD
M&M’S® HAZELNUT SPRE DISCOVERY STAGE
ARENA QUEUE ACCESSIBILITY INFO DESK
ENTRANCE HALL A
ENTRANCE HALL B
INFO DESK
ENTR ANCE ENTR ANCE
VAL STAGE
10
FOOD TRUCKS
ENTR ANCE
VIDCON MARRIOTT LOT REGISTRATION
AWESOMENESSTV FESTI
ENTR ANCE
ACC LEVEL 1
VIDCON RFID BOUNDARY MUST HAVE BADGE & WRISTBAND TO ENTER
FOOD TRUCKS
EXPO HALL
EXPO HALL
ENTRANCE HALL C
ENTRANCE HALL D
YOUTUBE ARENA
HYPERX ESPORTS
NICKELODEON ARCADE
EXPO HALL
THE NIKE SPORT COURT
SPOTLIGHT STAGE
TRENDING STAGE PRESENTED BY TWITTER
NERF
VIDCON ARENA PLAZA REGISTRATION
CALIFORNIA TERRACE
ANAHEIM CONVENTION CENTER
LEVEL 3
KATELLA TERRACE
ACC NORTH 200 LEVEL
ANAHEIM CONVENTION CENTER
LEVEL 2
ANAHEIM CONVENTION CENTER
LEVEL 1
ARENA
HALL A HALL B
HALL C
ACC NORTH PLAZA LEVEL
HALL D
GRAND PLAZA
ACC NORTH 100 LEVEL
HALL E
ANAHEIM CONVENTION CENTER
LOWER LEVEL
ACC LEVEL 2
6
20
7
20
9
20
5 20 IET QU OM RO
8
20
2B
21
0 21 2A
21
1B
21
1A
3 21
21
11
THURSDAY, JULY 11 10:00 AM – 11:00 AM Simply Nailogical Goof Around Hour SPOTLIGHT STAGE
Cristine (Simply Nailogical), Ben (Simply Nailogical) Tweet your questions with the #SimplyVidCon19 hashtag!
Vsauce Q&A TRENDING STAGE PRESENTED BY TWITTER Kevin Lieber (Vsauce2), Jake Roper (Vsauce3), Michael Stevens (Vsauce) Tweet your questions using the #VsauceVidCon19 hashtag!
Coyote Peterson Q&A M&M’S® HAZELNUT SPREAD DISCOVERY STAGE
Coyote Peterson, Mark Vins (Director - Brave Wilderness), Mario Aldecoa (Wildlife Biologist - Brave Wilderness) Tweet your questions using the #CoyoteVidCon19 hashtag! Moderated by: Gadi Schwartz (Correspondent - NBC News & MSNBC; Co-Host - NBC Stay Tuned)
Anthony Padilla’s: I Spent a Day with MY AUDIENCE ROOM 207 Anthony Padilla will give the VidCon audience an intimate look inside the process of shooting his “I spent a day with” interview videos. He will randomly select three audience members for 1-on-1 interviews. Prepare to laugh and also to be moved when you learn the inner workings of fellow VidCon audience members.
The Evolution of Online Video Communities ROOM 209
Tay Zonday, Ze Frank, Jarvis Johnson, Lindsay Ellis, Eric Ochoa (SUPEReeeGO)
In the past 10 years of VidCon, online video has grown from a small but passionate, network of YouTube creators with intimate fan bases into thousands of larger communities spread out across multiple platforms. As the community evolves at a breakneck pace, the issues of healthy fan/creator dynamics, consent, and harassment are more relevant than ever. Join online video creators and members of Uplift - Online Communities Against Sexual Violence for a discussion on how the most crucial issues we face have evolved, what we can learn from the past, and to how move forward to create positive communities in today’s online video climate.
12
Moderated by: Joan Grace Miller (Executive Director - Uplift - Online Communities Against Sexual Violence)
The Food Duplicators ROOM 213
Andrew Rea (Binging with Babish), HellthyJunkFood (JP Lambiase & Julia Goolia), Claire Saffitz (Bon Appétit), El Guzii
Ever wonder how SpongeBob makes a Krabby Patty? How to make your very own gourmet Reese’s Peanut Butter Cup? Or what about creating a giant McDonald’s hash brown? These chefs have all generated millions of views and loads of fans by doing just that. Join them as they discuss the difficulties and the ideas behind replicating (or creating) some iconic foods.
Moderated by: Whitney Avalon (President - Smart Silliness Inc)
11:30 AM – 12:30 PM Dobre Brothers Goof Around Hour SPOTLIGHT STAGE
The Dobre Brothers are taking over VidCon! Join Lucas, Marcus, Cyrus, and Darius Dobre on the Spotlight Stage for an hour of fun! Tweet your questions with the hashtag #DobreVidCon19!
Moderated by: Erin Robinson (ErinsReality and Clevver)
Love Yourself ROOM 207
Markian, Lolo (Sitting Pretty), Summer Mckeen, Pamela Horton
How do we expect to love others or function at our best if we don’t love ourselves? In this presentation and panel, we’ll go through a creative and comprehensive journey toward wholeness and acceptance. Learn how to become your own ally as you deconstruct your personal filter and worldview, decide which parts of yourself to keep, toss, and transform, and find self-supporting life hacks that carry you to your best and brightest future.
Moderated by: Alyson Stoner
Lindsay Ellis & Natalie Wynn Talk to You ROOM 209 Lindsay Ellis, Natalie Wynn (ContraPoints)
Tweet your questions with the #LindsayNatalieVidCon19 hashtag!
Your New Best Friends ROOM 210
Haley Pham, Rickey Thompson
2018 was the year a new wave of creators took online video by storm. These creators are gaining massive views and subscribers by simply being themselves — funny, relatable, and authentic. Join them as they discuss their wildly successful year.
Moderated by: Curly Velasquez (The Curly V Show and Buzzfeed’s Pero Like)
Rosanna Pansino Q&A ROOM 213
Tweet your questions using the #RosannaVidCon19 hashtag!
Moderated by: Joshua Cohen (Co-Founder - Tubefilter)
1:00 PM – 2:00 PM Bon Appétit Cooking Session TRENDING STAGE PRESENTED BY TWITTER Your favorite Bon Appétit personalities Brad Leone and Claire Saffitz bring the Test Kitchen live to VidCon.
“Escape the Night” Exclusive Premiere of Season 4 M&M’S® HAZELNUT SPREAD DISCOVERY STAGE Joey Graceffa,Colleen Ballinger, Bretman Rock, Alex Wassabi, Justine Ezarik, Gabbie Hanna, DeStorm Power, Timothy DeLaGhetto, Tana Mongeau, Rosanna Pansino
Be among the first to witness the exclusive premiere of an all new season of YouTube Originals’ Escape the Night, the hit series featuring Joey Graceffa alongside a star-studded cast of your favorite YouTube creators. A discussion to follow.
Moderated by: Daniel Preda
Less Than Famous ROOM 208
Lindsay Burton, Audrey Ember, Miss Mary Lu, Meeler Husky, Max Marriner
Less Than Famous is a special opportunity for creators with smaller followings to speak on the unique perspective they have. How do they find community? Where does inspiration for videos come from? How do they stand out in the giant sea of online video? These panelists were selected from dozens of entrants to our Less Than Famous contest — join them as they represent smaller creators everywhere!
Moderated by: CourtneyRevolution
Science EDU in 2019 ROOM 210
Vanessa Hill (BrainCraft), Dianna Cowern (Physics Girl), Michael Stevens (Vsauce), Anna Rothschild, Danielle Bainbridge (Origin of Everything) When it comes to the current state of science education on the internet in 2019, what’s new? What are we learning? What is the landscape of it all looking like? And what comes next?
Moderated by: Adam Dylewski (Director of Programming - PBS Digital Studios)
2:30 PM – 3:30 PM Tackling Mental Health Online SPOTLIGHT STAGE Daniel Howell, Hannah Hart, ElleoftheMills, Mikey Murphy, Gabbie Hanna
Creators today have a unique opportunity to spark dialogue and provide support around mental health because of their powerful, intimate relationships with audiences online. When creators share personal stories about their struggles, it has the potential to help both their own healing and their audiences’. But we’re often uncomfortable sharing the tough parts of life — especially as it relates to mental health — and if we aren’t careful, it can cause more harm than good. Join us for an open conversation about tackling mental health experiences digitally, including tips on how to talk to audiences about these sensitive issues as a brand and a creator. We’ll also discuss how creators are managing their own mental health, balancing the constant pressure to churn out content while avoiding creative burnout.
Moderated by: Lina Renzina (Talent Relations and Partnerships - The Ad Council)
Smosh Family Q&A TRENDING STAGE PRESENTED BY TWITTER Ian Hecox, Courtney Miller, Shayne Topp, Noah Grossman, Keith Leak Jr., Olivia Sui, Damien Haas, Mari Takahashi, Lasercorn The Smosh Family does an onstage Q&A with fans! Tweet your questions using the #SmoshVidCon19 hashtag!
Moderated by: Matt Raub (VP of Programming - Smosh)
Brent Rivera and Friends Q&A M&M’S® HAZELNUT SPREAD DISCOVERY STAGE
MyLifeAsEva, Ben Azelart, The Stokes Twins, Lexi Rivera Tweet your questions using the #BrentandFriendsVidCon19 hashtag!
Moderated by: Brent Rivera
The Changing Faces of Beauty ROOM 207
Kandee Johnson, Mykie (Glam&Gore), Louie’s Life, Goodnight Moon
Join a panel of some of the most talented, savvy makeup artists on the net as they discuss their incredible talent of transforming their look with makeup. From SFX to “how to” tutorials, these experts can transform themselves into just about anything or anyone. Listen as they discuss their creative process and give pointers to aspiring makeup artists.
Moderated by: Maya Washington
Neurodiversity Online ROOM 208
Jarvis Johnson, Kati Morton, Daniel Jones (Creator - the Aspie World), 12tone Successful YouTubers with ADHD and autism discuss the benefits and difficulties that come with having a neurodivergent brain in a creative space like YouTube. We’ll talk what works for us and what doesn’t, as well as get some tips from YouTube’s favorite therapist (Kati Morton!) to help those with unique brains make the most of their strengths and tackle their challenges.
Moderated by: Jessica McCabe (How to ADHD)
I Build; You Build: Let’s Build a Discussion Together ROOM 209
Michael Reeves, William Osman
Join some of the internet’s smartest, most entertaining inventors as they discuss some of their most outrageous creations like the Glitter Bomb Trap, Remote Control Shopping Cart, and the Tomatoes in Salad Remover Robot. Find out how these mad geniuses come up with their ideas, what it actually takes to create, and the actual science that is incorporated into each video.
Moderated by: Mark Rober
Worth It Q&A ROOM 213
Adam Bianchi, Andrew Ilnyckyj, Steven Lim Tweet your questions using the #WorthItVidCon19 hashtag!
Moderated by: Zach Kornfeld (The Try Guys)
4:00 PM – 5:00 PM Colleen Ballinger Q&A SPOTLIGHT STAGE
Colleen Ballinger, Rachel Ballinger, Chris Ballinger, Kory DeSoto Tweet your questions using the #ColleenVidCon19 hashtag!
Alex Wassabi Goof Around Hour TRENDING STAGE PRESENTED BY TWITTER Tweet your questions with the #WassabiVidCon19 hashtag!
Dove Cameron (Descendants 3): Up Close and Personal M&M’S® HAZELNUT SPREAD DISCOVERY STAGE
Join a conversation with Dove Cameron to get the scoop on all things Descendants 3, premiering Friday, August 2 at 8pm on Disney Channel. In this highly anticipated trequel, an unfathomable dark force threatens Auradon, and it’s up to Mal, played by Dove Cameron, and the VKs to save everyone in their most epic battle yet.
BuzzFeed Unsolved at VidCon: A Secret ROOM 207 Shane Madej, Ryan Bergara
Join Ryan and Shane for a top-secret hour of super(natural) hilarity. Mysteries may be uncovered, cases may be dissected, guests will be revealed, shrieks will be heard, and fun will be had. Warning: no cases will be solved in the making of this session.
LGBTQ+ EDU and You ROOM 208
ChandlerNWilson, Chase Ross (uppercaseCHASE1), Stevie Boebi, Ash Hardell, Natalie Wynn (ContraPoints)
From packer reviews, to lesbian love, to the ABCs of LGBTQ+ and beyond, these creators inform the masses about queer issues, give sex and relationship tips, and are generally considered a go-to source for learning about the queer community. Join as they talk about what it’s like to be a public figure in this space and the responsibility they feel when teaching others about LGBTQ issues.
Moderated by: Kat Blaque
Binging with Babish Q&A ROOM 209 Tweet your questions using the #BabishVidCon19 hashtag!
Moderated by: Sawyer Jacobs
I Can STEM: How Women Are Changing the Face of Education ROOM 210 Merrell Twins, Karina Garcia, Dianna Cowern (Physics Girl)
While approximately two-thirds of girls are interested in science in fourth grade, something happens in middle school that leads to a sharp decline in girls’ participation in STEM; women make up half of the US college-educated workforce yet hold only a quarter of all STEM (science, technology, engineering & math) jobs. By showcasing the accomplishments of real women via digital platforms that young girls love, we can rebrand STEM as cool, creative, and inspiring. Ultimately, we can fuel the next generation of women in STEM.
Moderated by: Ellyn Fisher (SVP, Marketing and Communications the Ad Council)
The Rise of Facebook Watch ROOM 213
The Crazy Gorilla, Motoki Maxted, Markian, Ana Alvarado (Lipstickfables)
Recently, Facebook has heightened their online video capabilities with the introduction of Facebook Watch. Soon after, many of the internet’s most prominent creators have embraced the format and have started to use the site as their primary source for releasing content. Join some of these creators as they discuss why they moved to Facebook and how this platform stands out from the rest.
Moderated by: Valerie Miranda (Markets Lead, Entertainment Partnerships - Facebook)
13
THURSDAY, JULY 11
FRIDAY, JULY 12
5:30 PM – 6:15 PM
10:00 AM – 11:00 AM
Stars of TikTok SPOTLIGHT STAGE
Do Good: Using Your Platform SPOTLIGHT STAGE
Gilmher & Jayden Croes (CroesBros), Our Fire, Lauren Godwin, Dominic Toliver Top TikTok creators talk how they are taking the platform by storm 15 seconds at a time.
Moderated by: Kudzi Chikumbu (Head of Creator Partnerships - TikTok)
5:30 PM – 6:30 PM Holy Trinity Q&A ROOM 207
Join Grace Helbig, Hannah Hart, and Mamrie Hart for an hour of fun times and weird questions! Tweet your questions using the #HolyTrinityVidCon19 hashtag!
VidCon #tbt ROOM 209
Strawburry17, Mitchell Davis, Alphacat, Will Hyde (TheWillofDC), Molly Lewis
This is the 10th VidCon US. Wow. Let’s reminisce about the good old days with some creators who were there when it all started. Favorite VidCon moments? What’s changed? What’s stayed the same? How do these folks feel about it all?
Moderated by: Hank Green
PBS Trivia Battle ROOM 210
Come to the ultimate trivia battle featuring some of the biggest brains on YouTube. Test your knowledge of film, physics, art, history, biology, and more with creators from PBS Digital Studios (and a few special guests), including Joe Hanson (It’s Okay to be Smart / Hot Mess), Dianna Cowern (Physics Girl), Lindsay Ellis, Sarah Green (Art Assignment), Danielle Bainbridge (Origin of Everything), and more. Think you can stump them? Come ready with a trivia question of your own to give them a challenge. Come for the epic trivia battle and stay for a Q&A with the creators.
Adventures in Eating ROOM 213
Emmy Cho, Andrew Ilnyckyj, Steven Lim, Adam Bianchi, El Guzii From the gross, to the weird, to the adventurous and luxurious, these foodies eat the food we either can’t afford or can’t stomach. Moderated by: Cassie Roma (Head of Content - The Warehouse Group)
Nyma Tang, John Green (vlogbrothers), Molly Burke, Sebastián Villalobos, MyLifeAsEva, Nabela
Many influencers have started to use their popularity for the greater good of humanity. From charities to nonprofits to activism, these do-gooders are making a difference. Join them as they discuss the causes they’re passionate about and how you can get involved.
Moderated by: Maya Washington
Drew Gooden & Danny Gonzalez Goof Around Hour TRENDING STAGE PRESENTED BY TWITTER Moderated by: Kurtis Conner
Calling all Little Stinkers and Greg: Come see Danny Gonzalez and Drew Gooden live on the VidCon stage! Tweet your questions with the #DannyDrewVidCon19 hashtag!
Safiya Nygaard & Tyler Williams Q&A M&M’S® HAZELNUT SPREAD DISCOVERY STAGE Tweet your questions using the #SafiyaTylerVidCon19 hashtag!
The KREW Goof Around Hour ROOM 207
Tweet your questions with the #KREWVidCon19 hashtag!
Moderated by: Rod Velloso (Global Director of Influencer Marketing - Roblox)
Tweet your questions using the #FamiliaDiamondVidCon19 hashtag!
Moderated by: Jurgen Pons
BuzzFeed Ladylike Q&A ROOM 207
Kristin Chirico, Devin Lytle, Freddie Ransome, Jen Ruggirello, Chantel Houston Tweet your questions using the #LadylikeVidCon19 hashtag!
Moderated by: Meredith Levine (Fanthropologist - Random Machine)
Seeing Double: Creating with Your Twin ROOM 210 Montoya Twinz, Merrell Twins, Brooklyn & Bailey
When it comes to your favorite things, two is always better than one, which is why we love twin creators! Join some of the biggest sibling duos on the net as they discuss the advantages and disadvantages of working with their twin.
Moderated by: Vivian Fabiola
Kelsey Impicciche: BuzzFeed Multiplayer and The 100 Baby Challenge ROOM 213 Kelsey Impicciche (BuzzFeed Multiplayer), Branden Smith , Zach Cieszynski Join Kelsey Impicciche of BuzzFeed Multiplayer for an hour of all things gaming (and babies). Enjoy the laughs, tweet your questions — and you might even find yourself onscreen with Sims matriarch “Chelsea Impiccishmay.”
1:00 PM – 2:00 PM
Oliver & Sebastian Moy and Jesse Underhill Q&A ROOM 210
GTLive TRENDING STAGE PRESENTED BY TWITTER
Moderated by: Evan Britton (Founder - Famous Birthdays)
Testing the Trends ROOM 213
Tweet your questions with the #MoyUnderhillVidCon19 hashtag!
11:30 AM – 12:30 PM Dynamic Duos SPOTLIGHT STAGE
Rhino (LoveLiveServe), Noah Boat (LoveLiveServe), Calle & Poché, Colby Brock (Sam and Colby), Sam Golbach (Sam and Colby)
Whether it’s your best friend, sibling, or significant other, working with someone else has always been a good recipe for success in the world of online video. Join some of the internet’s most popular duos as they discuss how they’ve worked together to build a successful online presence.
Moderated by: Evan Britton (Founder - Famous Birthdays)
14
Familia Diamond Q&A M&M’S® HAZELNUT SPREAD DISCOVERY STAGE
MatPat and Stephanie bring their hugely popular GTLive show to VidCon!
Natalies Outlet, Caeli, Montoya Twinz, Azzy (AZZYLAND)
The internet is never at a loss for trend creation. Whether it’s beauty, fashion, or something just plain weird, these creators are on top of it all. In this panel they’ll talk about how they keep up with the whole internet in order to entertain us.
Moderated by: Maya Murillo (MayaInTheMoment)
2:30 PM – 3:30 PM Jacksepticeye Q&A SPOTLIGHT STAGE
Tweet your questions with #JacksepticeyeVidCon19!
Moderated by: Filup Molina
Game Friends TRENDING STAGE PRESENTED BY TWITTER Joey Graceffa, Aphmau, iHasCupquake (Tiffany Herrera), LDShadowLady
Join for a fun panel as these creators talk gaming, friendship, community, and beyond!
Moderated by: StacyPlays
The TryPod - Live! M&M’S® HAZELNUT SPREAD DISCOVERY STAGE
Ned Fulmer, Keith Habersberger, Zach Kornfeld, Eugene Lee Yang
The Try Guys swam with sharks, survived in the wild, shocked themselves with birthing simulators, and risked their lives for their videos. In this weekly podcast they dissect their experiences as internet creators and best friends who have made a living failing upwards.
CrankGameplays Q&A ROOM 207
Tweet your questions using the #CrankGameplaysVidCon19 hashtag!
Working with Bae ROOM 208
YouTwoTV, Our Fire
Relationships are a lot of hard work, but working with your significant other can be even harder. Join some of the most popular power couples as they discuss the ups and downs of creating together and how they make it work.
Moderated by: Kaleb Nation
Fun for the Whole Family ROOM 209
The Bramfam, Daily Bumps, AdamW
Listen as these family-minded creators talk about what it’s like sharing their lives with the world!
Moderated by: Glen Henry
Being Funny on the Internet ROOM 210
Gus Johnson, Drew Lynch, Simmi Singh, Kyle Exum, Q Park, Anthony Padilla
Comedy has always been one of the most popular genres in online video. Some of the funniest people on the net discuss their creative processes and how they keep the laughs rolling on in.
Moderated by: Jenny Lorenzo
4:00 PM – 5:00 PM AmazingPhil Q&A SPOTLIGHT STAGE
Tweet your questions using the #AmazingPhilVidCon19 hashtag!
Moderated by: Taylor Lorenz (Staff Writer - The Atlantic)
Eh Bee Family Goof Around Hour TRENDING STAGE PRESENTED BY TWITTER Tweet your questions using the #EhBeeVidCon19 hashtag!
Molly Burke Q&A ROOM 210
Tweet your questions using the #MollyBurkeVidCon19 hashtag!
Vlog Squad Q&A M&M’S® HAZELNUT SPREAD DISCOVERY STAGE
David Dobrik, Jason Nash, Scotty Sire, Kristen McAtee, Zane Hijazi, Heath Hussar Tweet your questions using the #VlogSquadVidCon19 hashtag!
Moderated by: Joslyn Davis
Listen to Your Body: Creation and Illness ROOM 207
Zach Kornfeld (The Try Guys), Annie Segarra (Annie Elainey), Stevie Boebi, Hank Green
When you have a chronic health condition and are your own boss, it can be tough to find the balance between taking care of yourself and creating content. Have these creators felt pressure to act ‘healthy’ for the internet? What would they like their audience to know? These folks talk about taking time for themselves, videomaking, and more.
Moderated by: Ashe Walker (MarsupialPudding)
The Stars of ASMR ROOM 208
Taylor Darling (ASMR Darling), Goodnight Moon, Angelica, MattyTingles
Unless you’ve been living under a rock, you have heard of ASMR, and if you are one of the millions of people who get tingles watching these creators, you know the positive effects of the videos. Some of the most popular ASMRtists sit down to discuss and shed light on some of the misconceptions surrounding the ASMR community and why their videos are becoming so important to the millions of viewers consuming these videos.
Moderated by: Ben Deaney (Creator Manager - Zees Media)
Online Harassment: What Do I Do? ROOM 209
Shalom Blac, illymation, Bria and Chrissy Harassment has significantly impacted online communities and everyone who calls those spaces home. To stay safe, users have created and adapted strategies that help to curb it. In this session, we’ll share some of those tools and explore how we can work together toward proactive prevention.
Moderated by: Jennifer Dorsey (Communications Director - Uplift Online Communities Against Sexual Violence)
Twitch Stars ROOM 213
iHasCupquake (Tiffany Herrera), Jack Douglass (jacksfilms)
Twitch has solidified its place as the number one platform to live stream. Join some Twitch streamers as they chat about creating live content and the benefits that come with it.
Moderated by: Anna Prosser (Managing Producer, Creator Development - Twitch)
5:30 PM – 6:30 PM Disability and Activism ROOM 207
Lolo (Sitting Pretty), Annie Segarra (Annie Elainey), Drew Lynch
Disabled creators talk about their experiences online, experiences being the public ‘face’ of a disability, pigeonholing and prejudice they’ve endured, and how they use their platform to educate, inform, and fight for accessible spaces, equality, and awareness.
Moderated by: Josh Sundquist
Luke Korns & Mikey Murphy Goof Around Hour ROOM 210 Tweet your questions using the #LukeMikeyVidCon19 hashtag!
Moderated by: Joseph Marchese (SVP, Partner Relations - Studio 71)
The World of Roblox ROOM 213
ItsFunneh, InquisitorMaster, GoldenGlare
Join your favorite Roblox creators as they discuss what makes the world of Roblox and online video such a smash hit.
Moderated by: Pamela Horton
SATURDAY, JULY 13 10:00 AM – 11:00 AM A Fashionable Lifestyle SPOTLIGHT STAGE
Remi Cruz, PauTips, Saffron Barker, Mia Stammer, Rachel Levin, LaurDIY
Join some of social media’s most prominent trendsetters as they discuss how they keep their channels fresh and creative with the latest makeup, fashion, and DIY trends.
Moderated by: Joslyn Davis
Animation Community & Collabs TRENDING STAGE PRESENTED BY TWITTER itsAlexClark, CypherDen, shgurr, SomeThingElseYT, Tabbes
The animation community is one of the most tight-knit and supportive communities on the entire internet. Join some of the most popular animators as they discuss how they work together to support each other’s channels by collaborating and encouraging each other’s success.
Moderated by: Daneboe
The Gathering of the Nerdfighters M&M’S® HAZELNUT SPREAD DISCOVERY STAGE John Green, Hank Green
Join John and Hank for an episode of Dear Hank and John, plus the usual annual gathering of the Nerdfighters shenanigans! Tweet your questions using the #NerdfightersVidCon19 hashtag!
15
SATURDAY, JULY 13 10:00 AM – 11:00 AM LGBTQ+ Activism & Awareness (curated by the Trevor Project) ROOM 207 Miles McKenna, Miles Jai, Calle & Poché, Amber (Ambers Closet)
Creators who use their platforms to educate about and fight for LGBTQ+ issues talk about how their personal queer experiences inform their activism.
Moderated by: Stevie Wynne Levine
Dodo Pet Zone: Rising Stars ROOM 208 Sunglass Cat, Freddie Mercury Dog, The Dark Lord, TurboRoo
Every famous pet started somewhere, and for the Rising Stars panel, we’ll get to learn more about the pet influencers who are fast-emerging as future VidCon headliners. Join these fun and super-unique animals — and their owners — as they discuss how they’re carving out specific niches on social media, building a passionate audience and developing new and edgy content along the way.
Moderated by: Sally Turner (Supervising Producer and Correspondent - NowThis)
SmoshCast Live Taping ROOM 209
Ian, Courtney, Shayne, and a special guest will record a live episode of the podcast!
Cosplay Parade ROOM 213
Mykie (Glam&Gore), Natalie Casanova (TheZombiUnicorn), Wes Johnson
Come show off your cosplay skills at this gathering of cosplayers and those who love cosplay! Special guest creators will commentate on costumes; attendees will have a chance to strut their cosplay stuff in front of the audience; and folks will have the opportunity to mingle and network with others who cosplay. Don’t want to dress up? Come support your fellow attendees and check out their awesome cosplays! If you would like to show off your cosplay during the show, please be present 30 minutes before the start of the session so that we can collect your info and get everything organized!
Moderated by: Strawburry17
JaidenAnimations, TheOdd1sOut, GingerPale, illymation, Domics, SomeThingElseYT
The internet’s most popular animators go head to head in a battle royale, take-no-prisoners game of Pictionary.
Moderated by: Jazza (Draw With Jazza)
Dodo Pet Zone: Turn Your Pet Into a Social Media STAR ROOM 207 Nala Cat, Norbert the Dog, Walter Geoffrey the Frenchie, Venus The Two Face Cat, Manny The Frenchie
Do you think you and your beloved finned, feathered, scaled, or furry companion has what it takes to be the next Doug the Pug or Lil’ Bub? Join these pet owners and their famous animal buddies as they discuss the ins and outs of being on top of social media as a pet influencer and provide tips and guidance for you to use to help turn your furry friend into a star.
Moderated by: Lee Asher
Lucky Lovable Louie, Penny & Pearl (Roofus and Kilo), pennidog, Lexy the Elderbull
Pit bulls get a bad rap, but despite everything they’ve been through, these resilient and big-hearted dogs are wonderful companions and make great family additions. This session brings some of the top pit bulls and families from the Facebook Watch show to the stage at VidCon.
Moderated by: Rebecca Corry (Stand Up For Pits Foundation)
How I Started My Animation Channel M&M’S® HAZELNUT SPREAD DISCOVERY STAGE TimTom, itsAlexClark, GingerPale
Go behind the scenes with some of your favorite animators as they discuss how they got their start with animation and what keeps them motivated and creative.
Moderated by: John Carle (SVP, Network Talent - Studio71)
2:30 PM – 3:30 PM
The internet is an incredible tool, but with all the good that comes with this technology, comes the bad. As a parent, how can you ever monitor your kids 24/7 from inappropriate content? Never fear, Papa and Mama Bee from the very popular Eh Bee Family channel are here to give you advice on how to navigate and create healthy relationships with the internet and your children.
TheOdd1sOut, JaidenAnimations, Rebecca Parham (Let Me Explain Studios), Domics, shgurr
Eh Bee Family
Finding Your People ROOM 210
Thomas Sanders, Jessie Paege, Rebecca Zamolo, Teala Dunn (ttlyteala)
Building and participating in communities is one of the most exciting, fun, and meaningful things you can do as a person of the internet. For creators, having a loyal fanbase that engages not only with them, but with each other, is super important. These panelists discuss how they managed to build healthy communities and found their people.
Moderated by: Kati Morton
Don’t Mess with Christine Sydelko & Chris Klemens - Live! ROOM 213
Don’t miss Don’t Mess with Christine Sydelko and Chris Klemens live on stage at VidCon 2019!
Liza on Demand - First Look at Season 2 YOUTUBE ARENA
1:00 PM – 2:00 PM
Your first look at Season 2 of YouTube Originals’ Liza on Demand, which promises even more laughs and even more misadventures as Liza and her roommates take on a brand new set of challenges. Join stars Liza Koshy, Kimiko Glenn and Travis Coles for a panel discussion/Q&A, and see exclusive clips from the upcoming season.
Dodo Pet Zone: Meet the Pups of The Dodo’s “Pittie Nation” ROOM 208
Keeping Up with Your Kids in a Digital World ROOM 209
11:30 AM – 12:30 PM
Liza Koshy, Kimiko Glenn, Travis Coles
16
Animator vs. Animator TRENDING STAGE PRESENTED BY TWITTER
Coming Out (curated by the Trevor Project) SPOTLIGHT STAGE
Eugene Lee Yang (The Try Guys), Rickey Thompson, Echo Gillette (echoisweird), Jessie Paege, Bretman Rock
Coming out, either on the internet or IRL, can be liberating, scary, overwhelming, exciting, and stressful. These creators will talk about their experiences being queer and online, what those experiences taught them, advice they have, and more.
Moderated by: Ash Hardell
The Stars of Animation SPOTLIGHT STAGE
Top animators gather on one stage to discuss life as an online animator and why the genre is one of the fastest growing in online video.
Moderated by: Daneboe
READY YET… GET SET… IT’S ALL THAT! TRENDING STAGE PRESENTED BY TWITTER
Join the cast of Nickelodeon’s All That for guaranteed laughs and show stopping impressions — plus an inside look at the new show! Come find out why All That is literally ALL. THAT!
Let’s Talk About That - Live! M&M’S® HAZELNUT SPREAD DISCOVERY STAGE
Join Rhett, Link, Stevie, and other members of the Mythical Team as they recreate an episode of their weekly “show about the show,” Let’s Talk About That, live on stage. Be the first to see sneak preview clips of upcoming Mythical videos, embarrassing behind-the-scenes moments, surprise performances, and more.
Sean Evans Goof Around Hour ROOM 213 Tweet your questions with the #SeanEvansVidCon19 hashtag!
Moderated by: Joslyn Davis
Creators for Change Screening + Q&A Panel ROOM 209
Join us for a special, intimate screening of select Ambassador films from the YouTube Creators for Change campaign — a campaign that promotes tolerance, encourages empathy, and sparks dialogue, locally and globally. YouTube’s Creators for Change program brings together storytellers from around the world to share moments of hope, humanity, and acceptance. A panel discussion featuring Creators for Change Ambassadors discussing their films will follow.
Moderated by: Paul Marvucic (Creator Programs Marketing Manager - YouTube)
Dodo Pet Zone: Pets With a Purpose: Leveraging Social Influence ROOM 207
Nala Cat, Venus The Two Face Cat, Manny The Frenchie, Norbert the Dog, wolfgang2242 Famous pets deliver more than just super-cute moments and cuddly vignettes. Many famous pets and their owners are turning that celebrity into a force for good, whether it’s facilitating adoptions, giving back to the industry, or being an ambassador for a good cause. Join some of the top pets with a purpose — and their owners — as they explore how they selected their passion projects, the changes they’ve been able to drive, and how you can get involved.
Moderated by: Rocky Kanaka
4:00 PM – 5:00 PM Brat presents... The Chicken Girls Variety Hour! SPOTLIGHT STAGE
Annie LeBlanc, Hayley LeBlanc, Aliyah Moulden, Indiana Massara, Riley Lewis, Brooke Butler
Join the cast of Chicken Girls for fun, games, and a special announcement! Exciting updates, interviews, and musical performances — with Attaway’s favorite dance team.
Changing It Up M&M’S® HAZELNUT SPREAD DISCOVERY STAGE
5:30 PM – 6:30 PM
Creators discuss how they have managed to branch out and change up their channels in order to stay fresh and not be pigeonholed by a certain genre. Listen as they talk about the challenges and hoops you have to jump through to strike out in a new direction.
Drew Lynch, Molly Burke, Mia Stammer
Laura Prepon, Motoki Maxted, Andrea Russett, Luke Korns
Moderated by: Craig Benzine
The Business of Beauty ROOM 207
PauTips, Nena, Rosy McMichael
Business-minded beauty creators share how they’ve grown their online presence and the hard work that goes into being a top beauty influencer online. These creators have started their own companies, launched clothing and makeup lines, become go-to voices in the beauty review industry, contracted with major global brands, and so much more.
Moderated by: Vivian Fabiola
Dodo Pet Zone: Um, Your Pet Is A WHAT? ROOM 208
Living with Pickles, Fuzzberta, Escobar the Beardie, Big Cocoa Puff the Giant Rabbit
Not all of the internet’s famous pets are of the feline or canine variety. Join these pet owners and the influencers who are not only adorable but unique. Listen as the owners discuss the difficulties and how exotic pets are not for everyone — but the rewards of choosing an unconventional path.
Moderated by: Dr. Evan Antin
LGBTQ+ Comedy ROOM 210
MacDoesIt, Larray, Rickey Thompson, Alexis G. Zall, Denzel Dion
Jackbox Games with Your Favorite Animators TRENDING STAGE PRESENTED BY TWITTER
These queer creators won’t let anyone pigeonhole them into a specific genre or category. Did we mention they’re freaking hilarious? Join us for some laughs and weirdness as they talk about how their life experiences inform their comedy and content.
Break out your phones and play some Jackbox Games with your favorite animators.
Brother Nature Q&A ROOM 213
Rebecca Parham (Let Me Explain Studios), CypherDen, Tabbes, TimTom
Moderated by: Ashly Perez (itsashlyperez)
Brother Nature
Tweet your questions with the #BrotherNatureVidCon19 hashtag!
Dodo Pet Zone: You Know Me... Now Meet My PET ROOM 207
We all know the age-old saying: Behind every great Instagrammer is a great ... pet. These adorable animals have played supporting roles to their parents so far, but now they’re getting ready to steal the spotlight. Join a panel of some of the internet’s most popular influencers as they discuss how and why their pets have played such major roles in their lives.
Moderated by: Elisa Benson (News Partnerships - Instagram)
Fighting the Good Fight to Erase Cyberbullying (curated by the Trevor Project) ROOM 209 Ricky Dillon, Lauren Godwin
The internet is one of the best inventions of the last 100 years; it instantly opens up a world of possibilities that is both wonderful and terrifying. The fact that most users are allowed anonymity and (for the most part) are consequence-free has led to a rise in harassment and cyberbullying. This candid discussion will give you the tools to recognize and combat harassment to make your online community safer and more positive.
Moderated by: Michael Buckley
Your Life Online and Off: Privacy and Finding the Balance ROOM 210
Brittani Louise Taylor, Craig Benzine, Kat Blaque, Alexis G. Zall, Alisha Marie How much is too much to share online? Is there a boundary, or is your life an open book to your audience? This discussion will cover the lines that creators have drawn with their communities regarding what is and isn’t off limits.
Moderated by: Jarvis Johnson
The Art of Dance ROOM 213
Nia Sioux, Jayden Bartels, Kyle Hanagami
The internet has pushed the world of dance further and faster than ever before. Whether it’s dancers who have transitioned into the wider world of online video or professional choreographers who share their talents with the world, the internet is home to a ton of ridiculously talented people. Listen as these creators talk about all things DANCE!
Moderator: Shana Davies (Director, Talent - Studio71)
5:30 PM – 6:15 PM TheOdd1sOut Goof Around Hour TRENDING STAGE PRESENTED BY TWITTER
Tweet your questions with the #Odd1sOutVidCon19 hashtag!
Tana Mongeau Q&A M&M’S® HAZELNUT SPREAD DISCOVERY STAGE
Tweet your questions using the #TanaVidCon19 hashtag!
17
Creators want to meet and talk to the people who love their content, and the people who love their content want to meet them. At the same time, we want you to enjoy all that VidCon has to offer, rather than spend too much time waiting in line! All meet & greets have been ticketed ahead of time through a randomized lottery that took place in June. The lottery has already been drawn, and there isn’t a way to get into the Instagram Meet & Greet Hall if you don’t have the appropriate access on your RFID wristband. When you picked up your badge at registration, you received your RFID wristband, which holds all of the meet & greets that you were selected for in the lottery. Damaged or defaced wristbands will not be honored; they may be replaced for a $20 fee. They’re specifically designed to withstand showers and parties and all kinds of stuff, so keep them on! You will not get into your meet & greet session if you don’t have it.
3
Please note: some creators are doing several sessions during VidCon, but you will only be allowed at the specifically scheduled time given to you with your lottery results.
Once inside the hall, there will be signs to remind you who will be in each area. Head to the correct queue line and your wristband will be scanned to make sure you are in the right place. Once you are scanned in and confirmed, you are good to go! Don’t forget to say hello to the person next to you in the queue zone — chances are you have a lot in common!
Types of meet & greets at VidCon.
Please check the signage & listen to staff instructions to help speed the process along.
1) PROFESSIONAL PHOTOGRAPHS:
You’ll be given a card with a website and an ID code after your photo is taken. You can then go to that website, enter your code, and it will take you straight to your photos! Sorry, no selfies at this type of session! Some creators may allow autographs — please listen to staff for further instructions. Don’t worry if you’re not seeing your photos right away. Pictures can take up to 24 hours to appear on the website.
18
You can line up in Hall D for each session ONE HOUR BEFORE the scheduled start time through ONE HALF HOUR AFTER the scheduled start time. If you show up earlier, security will tell you to go explore the amazing Expo Halls and come back later. If you show up late...well, don’t show up late.
2) SELFIES AND AUTOGRAPHS:
Pretty self-explanatory! Please respect a limit of up to one selfie and/or one item signed.
3) ROUNDTABLE:
Attendees will sit in small groups, and the creator will stop by each group to chat for a bit before moving on to the next group. No selfies/autographs are allowed unless otherwise stated by security or staff.
BAG CHECK INFORMATION Your bags are permitted in the Instagram Meet & Greet Hall but will be subject to search. Alcohol, drugs, weapons, and items that can be mistaken as weapons are expressly prohibited, as per our Code of Conduct. If you bring a gift for a Featured Creator, please leave it unwrapped and visible, and please do not bring gifts of food unless they’re factory sealed. Use your best judgment regarding what kinds of things you bring to give to a Featured Creator — most of them travel to get to VidCon and won’t be able to take, for example, a 6 foot tall teddy bear back with them.
THURSDAY, JULY 11
FRIDAY, JULY 12
SATURDAY, JULY 13
10:00 AM SESSIONS
10:00 AM SESSIONS
10:00 AM SESSIONS
Hannah Hart Kandee Johnson BuzzFeed Unsolved Michelle Khare CrankGameplays SomeThingElseYT Miles McKenna Tabbes Jaz and Harjit (youtwoTV) Worth It (Andrew Ilnyckyj, Steven Lim, Adam Bianchi) Karina Garcia Smosh Family Danny Gonzalez Shalom Blac Emmy Cho (Emmymadeinjapan) Michael Aranda
Dominic Toliver itsAlexClark Smosh Family Adelaine Morin Domics Michael Stevens, Jake Roper, Kevin Lieber Jessie Paege Daily Bumps Madilyn Bailey Stacy Hinojosa (StacyPlays) Jazz and Tae Brad & Claire (Bon Appétit) Natalie Wynn (ContraPoints) Tay Zonday Jessica McCabe (How to ADHD)
Markian Ashly Perez LDShadowLady & Smallishbeans Molly Burke Larray Aphmau Motoki Maxted Gilmher & Jayden Croes (CroesBros) Joana Ceddia Andrea Russett Sean Evans (First We Feast’s Hot Ones) Drew Gooden Taylor Darling (ASMR Darling) Kat Blaque Louie’s Life
12:30 PM SESSIONS
12:30 PM SESSIONS
Eh Bee Family InquisitorMaster Case Walker TheOdd1sOut Larray Kristen McAtee Tabbes Denzel Dion Joana Ceddia Tessa Violet Brandon Rogers The Gregory Brothers Pamela Horton ChandlerNWilson
Sam and Colby Chad Wild Clay & Vy Qwaint Anthony Padilla Matthew & Stephanie Patrick Aphmau William Osman & Michael Reeves Safiya Nygaard & Tyler Williams Dan & Phil The Bramfam Goodnight Moon Rebecca Zamolo & Matt Slays Danny Gonzalez Kelsey Impicciche (BuzzFeed Multiplayer) Josh Sundquist
3:00 PM SESSIONS
3:00 PM SESSIONS
Cristine (Simply Nailogical) Familia Diamond Thomas Sanders JaidenAnimations Alex Wassabi GingerPale Jenn McAllister Rachel Ballinger Oliver & Sebastian Moy Brooklyn and Bailey Rosy McMichael Ash Hardell Amber (Ambers Closet)
Teala Dunn (ttlyteala) FBE Reactors (Tori Vasquez, Brandon Sanchez, Eric Beckerman, Mikaela Pascal, Tom Phelan) Ricky Dillon Draw With Jazza Nicholas Amyoony (NickEh30) Miles McKenna Natalie Casanova (TheZombiUnicorn) Jon Cozart DangMattSmith Jc Caylen Azzy (AZZYLAND), Kwebbelkop, Jelly, IamSanna Tana Mongeau Mark Rober Ranz & Niana Kati Morton
ENTRY ALLOWED: 9:00 AM – 10:30 AM
12:30 PM SESSIONS
ENTRY ALLOWED: 11:30 AM – 1:00 PM Grace Helbig & Mamrie Hart Our Fire (Chris & Sharla) Thomas Sanders Rebecca Parham (Let Me Explain Studios) Merrell Twins The KREW Montoya Twinz Jacksepticeye Rachel Levin Worth It (Andrew Ilnyckyj, Steven Lim, Adam Bianchi) Laura Prepon Jesse Underhill TimTom Sofie Dossi Charlie McDonnell (charlieissocoollike) Boogie2988
3:00 PM SESSIONS
ENTRY ALLOWED: 2:00 PM – 3:30 PM Coyote Peterson Zach King InquisitorMaster TheOdd1sOut Rickey Thompson illymation Jack Douglass (jacksfilms) Jenn McAllister AdamW Dobre Brothers Stacy Hinojosa (StacyPlays) Haley Pham Drew Lynch Aaron Kyro (Braille Skateboarding) Molly Lewis Annie Segarra (Annie Elainey)
5:30 PM SESSIONS
ENTRY ALLOWED: 4:30 PM - 6:00 PM Tiffany Herrera (iHasCupquake) BuzzFeed Ladylike MacDoesIt LDShadowLady & Smallishbeans Domics Matt Steffanina Jack Douglass (jacksfilms) shgurr Brent Rivera, the Stokes Twins, Ben Azelart Summer Mckeen Caeli Drew Gooden Natalies Outlet Echo Gillette Jenny Lorenzo
ENTRY ALLOWED: 9:00 AM – 10:30 AM
ENTRY ALLOWED: 11:30 AM – 1:00 PM
ENTRY ALLOWED: 2:00 PM – 3:30 PM
5:30 PM SESSIONS
ENTRY ALLOWED: 4:30 PM – 6:00 PM JP & Julia (HellthyJunkfood) Timothy DeLaGhetto TimTom Jayden Bartels & Annie LeBlanc CypherDen Lauren Godwin Mia Stammer Christine Sydelko Hannah Meloche & Ellie Thumann Nia Sioux Trevor Moran Joey Graceffa John & Hank Green Stevie Boebi Boogie2988
ENTRY ALLOWED: 9:00 AM – 10:30 AM
ENTRY ALLOWED: 11:30 AM – 1:00 PM
ENTRY ALLOWED: 2:00 PM – 3:30 PM
5:30 PM SESSIONS
ENTRY ALLOWED: 4:30 PM – 6:00 PM The Try Guys Rhett & Link Merrell Twins SomeThingElseYT The KREW Elle Mills Kyle Exum Chris Klemens Andrew Rea (Binging with Babish) Chase Ross
19
“
Awesome all day.......
THURSDAY, JULY 11
11:30 AM – 12:30 PM Learn to Dance with Matt Steffanina Ever wanted to learn to dance by one of the best dancers on the planet? Now’s your chance to lace up your shoes and learn some of the freshest steps from Matt Steffanina.
FRIDAY, JULY 12
1:00 PM – 3:00 PM Afternoon Programming Featuring: Sophie Pecora Bria Kam
SATURDAY, JULY 13
“
3:00 PM – 5:00 PM Afternoon Programming Featuring: Indiana Massara Sophie Michelle CJ So Cool
4:30 PM – 5:30 PM Late Afternoon Programming Featuring: Bryan Lanning Kyla Imani Community Challenges
Awesome “...& all night!“ THURSDAY NIGHT
7:00 PM – 10:00 PM Thursday Night Show Close out the first full day of VidCon with performances from your favorite creators! Featuring: Gunnar Gehl Johann Vera DSharp Leroy Sanchez Tessa Violet Poppy Hosted by Ana Alvarado (Lipstickfables) and Josh Leyva
FRIDAY NIGHT
6:30 PM – 9:30 PM Awesomeness LIVE Ready to have the BEST. SUMMER. EVER?! Awesomeness Live will be the most AWESOME night of the season! Join us at the AwesomenessTV Festival Stage to watch your favorite influencers (including The Merrell Twins and Elle Mills) go head to head in crazy challenges, meet stars from some amazing films and series, and sing and dance as hot musicians like Justice Carradine, Ceraadi, and Jordyn Jones tear up the stage with live performances! Think it can’t get any more Awesome? It does! We’ll also have interactive contests and prizes for audience members, never-before-seen previews of upcoming Awesomeness shows, and loads of surprise guests!
20
Get ready to make some noise and be a part of the action, because there’s something for everyone at Awesomeness Live!
SATURDAY NIGHT
7:00 PM – 10:00 PM Saturday Night Closing Show Help us close out the 10th annual VidCon with music from your favorite creators! Featuring: Mahogany LOX NEZZA Thomas Sanders Nia Sioux Next Town Down Hosted by Lala Milan and Denzel Dion
“
The HyperX Esports Truck is back!
“
Come visit our state of the art mobile arena in Hall A for free gameplay and HyperX giveaways. Play like a professional with casters calling your match while shown on our big screen, and join the hottest creators as they livestream with fans.
THURSDAY, JULY 11 11:00 AM – 12:00 PM
Xavier Woods
1:00 PM – 2:00 PM
GingerPale
4:00 PM – 5:00 PM
TimTom
FRIDAY, JULY 12 11:30 AM – 12:30 PM
Natalie Casanova (TheZombiUnicorn)
1:00 PM – 2:00 PM
Aphmau
2:30 PM – 3:30 PM
Nicholas Amyoony (NickEh30)
4:00 PM – 5:00 PM
Smosh Games
SATURDAY, JULY 13 11:30 AM – 12:30 PM
Kwebbelkop and Azzy (AZZYLAND)
21
THE NIKE SPORT COURT Join Nike for beginner-friendly sport sessions with the opportunity to meet and play with your favorite creators and athletes. Located in Hall D.
INFLATABLE NERF ARENA Come experience the ultimate NERF battle in our giant, inflatable NERF arena located in Hall C.
NICKELODEON ARCADE
22
The Nickelodeon Arcade is back with even more fun and surprises! Come check out All That, Are You Smarter Than A 5th Grader?, Blue’s Clues & You!, and Paramount Pictures’ feature film, Dora and the Lost City of Gold. Located in Hall B — see you there!
PICSART BONUS CREATOR APPEARANCE ZONE The PicsArt Bonus Creator Appearance Zone is back! Don’t forget to swing by Hall D for awesome photo backdrops, surprise appearances, live music, and pop up meet and greets!
AXE PRESENTS THE CHILL LOUNGE As part of the Find Your Magic tour, AXE presents the Chill Lounge at VidCon 2019. We invite you to check out the AXEmobile for free samples of AXE’s newest products, haircuts and styling by AXE Master Barbers, and the opportunity to game against FaZe Clan Member, Cizzorz.
“
You gotta find the time to do all the things!
“
THE DODO PET ZONE MEET & GREET Come see your favorite pet influencers exclusively at The Dodo’s Pet Zone Meet & Greet experience on Saturday in Hall C. From selfies to belly rubs, stop by and spend some time with the most special and influential animals on social.
HUBERT’S LEMONADE CHILL LOUNGE Welcome to Hubert’s poolside experience, where you can take a dip in the lemon pool, sprawl on a lounge chair, give your best go at winning a prize in the Hubert’s Stand claw machine, and refresh yourself with all the FREE Hubert’s Lemonade you can drink. Located at booth #2008 in Hall C. WARNING: MAY CAUSE JOY.
23
NERF INFLATABLE ARENA
2815
THE NIKE SPORT COURT
2809
2522
2623
2823
2717
2716 2617
2616 2517
2516 2417
2814 2715
2615
2614 2515
2514 2415
2709
2710 2611
2610 2511
2510 2411
2609
2608 2509
2508 2409
VIDCON T-SHIRT REDEMPTION OFFICIAL VIDCON MERCH BOOTH
ENTRANCE HALL D
2323
2401
2223
2317 2315
2215
2111 2109
2209
2301
2200
2008
2001
ENTRANCE HALL C
ACCES INFO
INFO
ENTRANCE HALL E INSTAGRAM MEET & GREET HALL (BELOW HALL D) BOOTH
24
#
BOOTH
#
BOOTH
#
BOOTH
#
Go Pro
2309
Adobe
1701
Braille Skateboarding
2314
Draw with Jazza
402
Alisha Marie
2715
Brandable
2209
EA
2001
Goodie Brand
308 2008
Always Again
307
Aphmau
503
Canon
1822
Echo Gillette (echoisweird)
313
Hubert's Lemonade Chill Lounge
Casually Explained
301
Editshare
2509
HyperX Esports Truck
251
2609
Extra Life
2614
iHasCupquake
2717
2611
Extra Refreshers
625
illymation
306
2710
Facebook Watch
2401
1223
Creator Ink feat. Game Theory Creator Ink feat. Let Me Explain Studios Creator Ink feat. SomethingElseYT
Audio Hero
2409
Axe Chill Lounge
909
B&H Photo
1408
Barbizon
2517
Crowdmade
2200
Fanjoy
601
Jaiden Animations
201
Be The Match
2411
Crystal Wolf
215
FBE
2415
Jessie Paege x Hot Topic
414
Best Buy
525
Daniel Howell Shop / AmazingPhil Shop
501
FBE
2417
Jibrizy Magic
209
Beyblade
2522
Descript
1410
Feisty Films
304
JOBY
1414
Big Potato Games
400
DFTBA
509
Feisty Films
1819
Kess Co
1514
Blackmagic Design
1400
Disney
2223
Fire Lily
203
Kinemaster
1809
Bon Appétit
2616
DNCR Productions
2217
GLAMCOR
2317
Klondike
809
NICKELODEON ARCADE
1514
1523
1819
8
1809
1801
625
1223
1708
1608
1501
1701
1508
1416 1414 1410 1408
1400
717
1217
525
519 515
811
909
1209
609
809
1100
1201
901
801
601
414 315 412 313
509
503 501
ENTRANCE HALL B
219
215 213
408 309
308 209
406 307
306 207
402 303
203 201
400 301
ARENA QUEUE
1422
1822
HYPERX ESPORTS
ENTRANCE HALL A
SSIBILITY O DESK
O DESK
BOOTH
#
BOOTH
#
BOOTH
#
Light As A Feather
1608
Nerf Inflatable Arena
2351
Swipe Up Inc.
207
Lume Cube
1508
New York Film Academy Los Angeles
2608
SwitchPod
2316
Mad Merch
219
Nickelodeon Arcade
1451
Tessa Violet
2508
Makeship
2716
Operation Connor Share
309
The Trevor Project
2510
Maono Technology
412
Pocket Watch
2823
The Try Guys
2815
Mars
1523
Pop Base
303
TheOdd1sOut
2809
Mattel
1801
Poppy
213
This Star Won't Go Out
315
MGA Entertainment
1709
Postd.io
2215
Mighty Wallet
2511
Save The Children
609
Morphe
809
Shgurr
2617
MTN DEW AMP GAME FUEL
2623
Simply Nailogical
2311
MTV
1422
Smosh
519
Mythical Entertainment
717
Sonic Presence
1217
NBC
2301
StacyPlays
406
25
“
The BIGGEST live stage in online video!
“
YOUTUBE ONSTAGE
VIDCARNIVAL
Thursday 6:30 PM – 8:00 PM
Friday 7:00 PM – 9:00 PM
YouTube and VidCon are partnering once again to produce a live entertainment showcase to kick off the 10th Annual VidCon. YouTube Onstage is in its third year and will be a dynamic celebration of the biggest trends and artists on the platform today.
Hosted by Michelle Khare and Curly Velasquez
This high energy event will be a celebration of the entire YouTube community, bringing fans up-close and personal with their favorite YouTube celebrities and stars, including: Rhett & Link, Kurt Hugo Schneider, Sam Tsui, DJ Earworm, Kyle Hanagami, Leroy Sanchez, Next Town Down, and Sofie Dossi.
With special appearances from Kyle Hanagami, Coyote Peterson, and your favorite Featured Creators! We’re closing out the VidCarnival with The Try Guys and special guests! We’re celebrating our 10th birthday with a fun-filled night of magic, acrobatics, dance, and music! The VidCarnival is a thrilling celebration of everything wonderful and amazing in the world of Featured Creators.
Get ready for an epic YouTube OnStage performance from pop star Meghan Trainor to close the show!
26
YouTube OnStage has been ticketed ahead of time through a randomized lottery that took place in June. Lottery winners have been notified and may enter the queue through the Hall A Lobby beginning at 3:00 PM. If you didn’t win a ticket through the lottery, feel free to join the standby line in Hall A starting at 3:00 PM on Thursday.
Featuring performances by Scotty Sire, Jibrizy, Sofie Dossi, Next Town Down, Jon Cozart, Thomas Sanders, and Nia Sioux.
Step right up and see the sights! Be amazed by the most exhilarating spectacle to take the YouTube Arena!
THE NIGHT OF AWESOME
TWIX PROM
Saturday 5:30 PM – 7:00 PM
Saturday 9:00 PM – 12:00 AM
Hosted by The Eh Bee Family Featuring Matt Steffanina, Leroy Sanchez, Annie Leblanc, Gabbie Hanna, Ranz and Niana (and Friends), and Dan Howell.
Down to shimmy or want to shuffle? Into getting dressed up in your flashiest reds or all about getting decked out in your shiniest golds? Whether you’re #LeftTwix or #RightTwix, don’t let your VidCon end without dancing the night away at Twix Prom!
Join us for the Third Annual Night of Awesome! We’re continuing the tradition of bringing the best of the best to the closing night of VidCon 2019. Grab your newfound pals, take a seat, and party with your favorite Featured Creators on a night you’ll never forget. Awesome Features: SMOSH brings their Try Not To Laugh Challenge to the YouTube Arena complete with bongos, banana outfits, full glasses of water, and audience members. Enjoy a WICKED dance performance featuring music from DESCENDANTS 3. Featuring a grand finale from BuzzFeed’s Ladylike.
27
After a long day of VidCon, what more could you possibly want than EVEN MORE VIDCON? Check out the super fun nightlife we’ve got goin’ on! Plus, don’t forget the concerts on the AwesomenessTV Festival Stage happening each night, VidCarnival on Friday, The Night of Awesome on Saturday, and the always spectacular Twix Prom finale!
VIDCON 10 YEAR REUNION & PHOTO Thursday 7:00 PM – 8:00 PM | Room 209 Were you at VidCon 2010 or 2011 in the basement of the Hyatt in Century City? Join us for a reunion as we look back on the early days of VidCon and celebrate the 10-year journey. We’ll start with a panel about what keeps us coming back, what’s changed and stayed the same, and what’s still relevant today. At 7:45 PM we will take two group photos: one of everyone at the reunion, and another of the people who have been to all 10 years of VidCon. Bring memorabilia and memories to share.
SPOKEN WORD OPEN MIC Thursday 7:00 PM – 8:30 PM | Room 210 Hosted by: Ash Hardell Join us for the triumphant return of the VidCon Spoken Word Open Mic! This event offers an incredible outlet for people of all backgrounds to express themselves and discuss the issues and ideas that matter to them in an inventive and exciting way. Performers were selected through a submission process in the spring to perform their best original slam or spoken word piece at the session.
STAND-UP COMEDY NIGHT Friday 7:00 PM – 8:30 PM | Room 213 Mike Falzone hosts the fourth annual VidCon Stand-up Comedy Night. Be sure to warm up those belly laugh muscles before attending. DISCLAIMER: Suggested age for this session is 18+.
28
“
Let’s just stay out and VidCon tonight.
“
_VidCon_1/4_Pg_Guide_Ad.indd 1
6/7/19 4:09 PM
VIDCON IS ABOUT TO GET A WHOLE LOT CHILLER. As part of the Find Your Magic tour, AXE returns to VidCon with their 2019 Chill Lounge. We invite you to check out the AXEmobile for free samples of AXE’s newest products, haircuts and styling by AXE Celebrity Barber, the opportunity to game against your friends or FaZe Clan member, Cizzorz and more!
29
CREATOR TRACK LOUNGE Room 304CD Calling all creators! Come and unwind in the Creator Track Lounge. This is a space where aspiring creators can network, collaborate, recharge, and even record a quick video or two!
GREAT WOLF LODGE’S VIDCON SUMMER NIGHTS PARTY Friday 8:00 PM – 11:00 PM Great Wolf Lodge Southern California Great Wolf Lodge Southern California is inviting creators to a special “after hours” waterpark party and preview of our Summer Camp-In celebration. The party features a live DJ, special entertainment, and camp inspired food and beverages. Creators must RSVP at gwlvidcon@jpublicrelations.com. Buses will pick up from the Transit Plaza near Hall D. You must have your RSVP confirmation, Creator Track badge, and ID to board the buses.
CREATOR TRACK RECEPTION SPONSORED BY RØDE MICROPHONES Saturday 6:00 PM – 8:00 PM ACC 300 Level & California Terrace Calling all content creators! Join your peers, new friends, and some of the RØDE Microphones crew on the California Terrace (3rd floor of the ACC) on Saturday, July 13 from 6:00 PM – 8:00 PM for an exclusive creators-only get-together! A cash bar will be available for attendees 21 and over.
30
CALIFORNIA TERRACE
ANAHEIM CONVENTION CENTER
LEVEL 3
KATELA TERRACE
ACC NORTH 200 LEVEL
ANAHEIM CONVENTION CENTER
LEVEL 2
ANAHEIM CONVENTION CENTER
LEVEL 1
ARENA
HALL A HALL B
HALL C
ACC NORTH PLAZA LEVEL
HALL D
GRAND PLAZA
ACC NORTH 100 LEVEL
HALL E
ANAHEIM CONVENTION CENTER
LOWER LEVEL
ACC LEVEL 3 R TO EA K CR RAC GE T UN LO 03CD 3
L BA
B M BA
O RO LL
C M O RO LL
be
o Ad
BA
D M
IQ
BA
O RO LL
E M
dy
ud
O RO
NI
OR LIF
CA
eB
LL BA
E AC
Vid
eU Liv
er
G
KIN OR B TW 04A E N 3
eis
h nn
Se
G IN RK WO4CD T NE 30
RR
E AT
b Tu
OO LR
M
A
D RE SO NS ON SIO B P S ES 3A S 30
31
THURSDAY, JULY 11
Special Effects with Zach King and Aaron’s Animals ANAHEIM BALLROOM D Zach King and Aaron Benitez (Aaron’s Animals)
10:00 AM – 11:00 AM Insider Tips from YouTube: Ways to Earn Money Beyond Ads ANAHEIM BALLROOM B Henry Scott-Green (Product Manager -YouTube), Tom Karlo (Senior Product Manager, Creator Commerce - YouTube), Alisha Marie, Nicholas Amyoony (NickEh30), Jazza (Draw With Jazza)
Quick Tips for Color & Audio with Premiere Pro ANAHEIM BALLROOM E
Matt Christensen (Software Quality Engineer - Adobe)
Hear tips and tricks from global YouTube product experts and YouTube creators on the newest tools that help creators earn more revenue while building closer relationships with their fans, such as Channel Memberships, Super Chat, and Merch.
When it comes to making great content, whether you’re working with footage from cameras with drastically different looks, shooting in less-than-ideal lighting, or can’t escape the annoying buzz of a refrigerator, Premiere Pro takes the guesswork out of making your content look and sound awesome. Learn how you can take your content from meh to AMAZING with the Lumetri Color panel and the Essential Sound panel in Premiere Pro and simple parallel tools in Premiere Rush. You don’t have to be a pro at color and audio to really make your content POP with Adobe.
Writing Scripted Content for the Internet (And Ya Know… NOT the Internet!) ANAHEIM BALLROOM E
1:00 PM – 2:00 PM
Moderated by: Barbara Macdonald (Product Manager YouTube)
Sean Perseaud (Writer/Producer - Shipwrecked Comedy), Sinead Perseaud (Writer - Shipwrecked Comedy)
Shipwrecked Comedy’s writing duo Sean and Sinead Persaud will discuss how they went from writing two minute sketches and improvised comedy videos to feature-length murder mysteries. What does it take to write interesting content for an internet audience and how do you keep fans engaged?
11:00 AM – 11:45 PM SPONSORED SESSION: Pinterest Presents: The Art of the Pin ROOM 303AB
Enid Hwang (Culture and Community Manager - Pinterest)
Every month, 250 million people come to Pinterest to find inspiration to create a life they love — from trendsetting art and fashion to the most desirable cuisine. In this session, Enid Hwang, Culture and Community Manager, Pinterest, and a top creator will discuss the foundations needed for a successful Pinterest strategy, specifically focused on how to generate high-performing video content and building engaging audiences.
11:30 AM – 12:30 PM This Is My Team with MyLifeAsEva ANAHEIM BALLROOM A
MyLifeAsEva, Scott Fisher (Partner - Select Management Group), Brittany Gilpin (Publicist - Kovert Creative), Maya Gutowski (Production Support - MyLifeAsEva, LLC) Eva Gutowski is one of the most successful creators working today, but it takes an entire team to help her maximize her time, projects, and day-to-day business. Join Eva as she breaks down her team and how each member works together to make her as efficient as possible.
Moderated by: Adam Wescott (Partner/Co-Founder - Select Management Group)
JaidenAnimations Fireside Chat ANAHEIM BALLROOM C
Moderated by: Elly Garrod (Digital Consultant & Advisor)
32
Zach and Aaron have made successful careers out of special effects content on just about every platform. Their videos are always entertaining and extremely technical; listen in as they guide you through some of the tricks they use to create their viral hits.
From the Top Rope: A Look Inside the WWE Content Innovation Lab ANAHEIM BALLROOM A
Xavier Woods (WWE Superstar), Charlotte Flair (WWE Superstar), Paul “Triple H” Levesque (EVP, Creative, Talent & Live Events - WWE)
WWE Superstars are growing their loyal fan bases faster than ever due to the unique content they’re creating, and none of this would have been possible without the WWE Content Innovation Lab. Growing from the WWE Performance Center, the training home base for WWE talent, the WWE Content Innovation Lab has evolved into a powerful resource for all WWE Superstars. WWE Executive Vice President of Talent, Live Events and Creative Paul “Triple H” Levesque and WWE Superstars Charlotte Flair and Xavier Woods will discuss how WWE is using the Content Innovation Lab to foster the next generation of Superstars and how it’s using content to expand into global markets.
Moderated by: Cathy Kelley (WWE Host & Personality)
Vlogging On-the-Go ANAHEIM BALLROOM B
Danielle Darby (Principal Product Manager - Adobe)
Learn how to go from capture to share on any device with all-new Adobe Premiere Rush. Built-in camera functionality helps you take pro-quality video (in 4K!) on your phone or tablet, and editing is easy with simple tools for color, audio, motion graphics, and more. Then see how you can share directly to your favorite social media sites, or take your work even further in Adobe Premiere Pro.
High Quality, Low Budget ANAHEIM BALLROOM D
Mary Kate Wiles (Shipwrecked Comedy), Sean Perseaud (Writer/Producer - Shipwrecked Comedy), Sinead Perseaud (Writer - Shipwrecked Comedy), Joe Stribling, Sarah Grace Hart (Shipwrecked Comedy) Shipwrecked has raised over 150K dollars, but that money has been spread around a lot: a feature length web series, a pilot, short sketches, numerous Kickstarter and Patreon videos, and a couple micro-series. We’ve turned into a well-oiled machine that gets a lot out of a little, and our content consistently features high quality production values on a budget. What lessons have we learned?
2:00 PM – 2:45 PM SPONSORED SESSION: BaiduUSA Presents: Creator Monetization: A Global Perspective, and New Ways to Engage with Fans ROOM 303AB
In this session, we take a global look at new and creative ways to boost your revenue stream and engage with fans around the world. Baidu’s Global Business Unit will share monetization insights from Asia and will reveal how you can leverage keyboard apps to give back to your fans while increasing your revenue. Finally, we will host a panel in which experts representing different aspects of the online video industry share their perspective on best practices for creator monetization.
2:30 PM – 3:30 PM How to Bend the Internet into the One You Want ANAHEIM BALLROOM B Mike Gaston (Founder & CEO - Cut.com)
Nobody — be it an 11-year-old YouTuber or a seasoned media executive — believes the internet (and its platforms, algorithms, and the corporate ecosystem) is a stable landscape. Clinging to a notion that we ought to divine answers from metrics alone to predict future tactics, we propose here an elegant and obvious solution: make the internet the one you want. How do we shape the tide, rather than adapt to the internet’s inevitable ebbs and flows? We’ll call out companies, influencers, and individuals who are actually driving the real change on the internet.
FBE Fireside Chat ANAHEIM BALLROOM C
Rafi Fine (FBE), Benny Fine (CCO - FBE), Marc Hustvedt (CEO - FBE)
How Gamers Utilize YouTube Tools to Earn Revenue and Connect with Audience ANAHEIM BALLROOM E Aphmau, Logdotzip
Hear from YouTube Gaming Creators on how they’ve been using tools such as Community Posts to engage with their audiences, as well as channel memberships, Super Chat, and merch to grow their revenue on YouTube.
Moderated by: Lester Chen (North America Head of YouTube Gaming & Content Partnerships)
Be Copy(right) and Maximize Your Content Creation ANAHEIM BALLROOM B
Jenna Close (Director of Photography - Buck the Cubicle), Laura Price (Animation Artist - Disney TV Animation), Anjan Choudhury (Partner - Munger, Tolles & Olson), Natalia Seth (Creative Influencer - Escaping Youth)
As a content creator, you want to make videos that stand out from the crowd. But do you know how to copyright your work to protect it from people who could steal it? Do you ever wonder if your use of content is fair use? If you aren’t familiar with what to do to protect your creations, join Copyright Alliance CEO Keith Kupferschmid for a discussion on the ins and outs of understanding copyright so you can be one step ahead to making a living being a full time creator!
Moderated by: Keith Kupferschmid (CEO - Copyright Alliance)
Streaming on Twitch 101 ANAHEIM BALLROOM C
Jon Brence aka kawaiiguyla (Twitch Staff and Partner)
Whether you’re getting ready to stream for the first time or want to try a new strategy on your Twitch channel, this session is for you! And who better to teach you everything you’ve ever wanted to know about Twitch than our staff and Partners who have achieved greatness themselves? Join us as we share tips and advice for whatever step of your streaming journey you’re on.
4:00 PM – 5:00 PM Curating Your Personal Brand ANAHEIM BALLROOM D
Mia Quagliarello (Director of Creator and Community Services - Flipboard)
Join Flipboard Director of Creator and Community Services Mia Quagliarello as she shares her insights about curating a personal brand that tells your story in a positive way and builds a meaningful community. From editorial guidelines to social channels, as well as advice around tone and cadence, learn how to use content to convey what you’re all about and why people should care.
Know Your Camera (Intro) ANAHEIM BALLROOM E
Josh Enobakhare (Olufemii Tutorials)
Learn the ins and outs of your bread and butter. This workshop will focus on how to make the most out of every facet of your camera, giving yourself full creative control over your shot, and composing the perfect frame.
4:00 PM – 5:00 PM
5:30 PM – 6:30 PM
Read the Comments ANAHEIM BALLROOM A
Analytics with MatPat and Steph ANAHEIM BALLROOM A
Christopher Chan (Director of Content - Cut.com)
There’s an old internet maxim: don’t read the comments. According to popular logic, the comments are a dumping ground for trolls, copypasta, virulent forms of bigotry, and spam — but do they need to be? In an algorithmic age that has structured the circulation of fake news, hate speech, and conspiracy theories, we need to restore public commentary in the public sphere. What if we radically rethought our relationship to the comments section, and took commenters and commenting seriously? What if we considered commenting a public responsibility, and asked our audiences to collaborate in the co-production of our content? What if the comments are really the content?
Matthew Patrick, Stephanie Patrick
How do you make sense of the numbers? How do you translate analytics into strategy? Matt and Stephanie Patrick are here to guide you through the data science and practicalities of data analytics.
Facebook: Money Makes the World Go Round(table) ANAHEIM BALLROOM B Wuz Good, Tiffany Jenkins, Trey Kennedy, LadBaby
Did you know Facebook has a full suite of monetization opportunities for creators? Join Facebook and creators Wuz Good, Tiffany Jenkins, Trey Kennedy, and LadBaby to learn about the tools you can be taking advantage of to get paid from sharing your passion and growing your community on Facebook.
Moderated by: Kate Orseth (Director, Media Monetization Facebook)
Laura Prepon Fireside Chat ANAHEIM BALLROOM C
Laura is joined by Josh Cohen to talk about her entrance into the world of digital content, specifically her longtime use of social media (like Twitter and Instagram) as well as her more recent YouTube channel, and how it’s impacted her creative process and overall brand.
Moderated by: Joshua Cohen (Co-Founder - Tubefilter)
33
THURSDAY, JULY 11 5:30 PM – 6:30 PM Lighting Workshop ANAHEIM BALLROOM D Maya Washington
Light is energy and makes the unseen visible. How do you get seen in your best light? What equipment should you pick up for your next video? From simple tweaks to your home set up to lighting design, Shameless Maya will show you how to make sure you get seen in your best light.
Soft Skills 101 ANAHEIM BALLROOM E
Evelyn From The Internets, Caitlin Hofmeister (Senior Producer - Complexly: SciShow), Ceri Riley (Content Manager - Complexly: Crash Course) Sure, you’re a Creative Cloud Wizard, but what happens when you get your channel off the ground? How do you delegate tasks? How do you run a small company? How do you set up interviews? What do you do when you start making money? Have no fear; this workshop will help answer any of those personal questions that you have.
FRIDAY, JULY 12
Up Your Graphics Game with Premiere Pro ANAHEIM BALLROOM D Theresa Rostek
Premiere Pro offers editors great options when it comes to animated graphics. You can create motion graphics right inside Premiere Pro for use in Premiere Pro or Premiere Rush. Wanna get even more fancy? Learn how to get the power of dynamic, impressive, customizable motion graphics created in After Effects, without the need to actually know After Effects — through MotionGraphics templates! (some awesome ones are even FREE!), and take your graphics to the next level quickly.
Capturing Sound ANAHEIM BALLROOM E
Sarah Suta (Videomaker - Complexly), Josef “Tuna” Metesh (Videomaker - Complexly)
Whether you’re building a soundscape or powering through a livestream, sound matters, and finding a mic to fit your needs is only the first step. Here we’ll detail the basics of sound mixing, design, and editing.
11:00 AM – 11:45 AM SPONSORED SESSION: Blackmagic Design Presents: No Crew? No Money? No Problem! How to Shoot Cinematic Content for Yourself and by Yourself ROOM 303AB Jervy Hou, Bri Heart
10:00 AM – 11:00 AM Understanding Contracts ANAHEIM BALLROOM A
Brian Gucciardo (General Counsel - Frederator Networks and EVP, Legal and Business Affairs - WOW! Unlimited Media)
Creators are often presented with a variety of contracts that can be overwrought, arcane, and confusing. Join Frederator Studios General Counsel Brian Gucciardo as he explains four typical contracts encountered by creators: network agreements, brand sponsorship, management and agent agreements, and how to successfully navigate them.
Growth Hacking with YouTube Studio ANAHEIM BALLROOM B
Jarvis Johnson, Ian Fulton (Senior Product Manager - YouTube Analytics), Patricia Magro (Product Manager - YouTube Analytics)
Trying to grow your channel? Heard of growth hacking, but unsure where to start? Join YouTube Studio team and guest Creator Jarvis Johnson to learn the ins and outs of evaluating your YouTube video and channel performance and how to get in a growth hacking mentality. Plus, see new YouTube Studio features designed to take the guesswork out of growth.
Streaming Your Life Is Worth It. Really. ANAHEIM BALLROOM C
Claudia Barbiero (VP of Marketing & Strategic Live Events LiveU), Bri Teresi
In Real Life (or IRL) streaming can be a highly rewarding experience, but it can also be an extremely demanding one: exhausting long format streams, moderating the good and bad of your chat, the constant fear that if you don’t stream you’ll lose subscribers, protecting your brand, technical challenges getting great quality that is similar to your VOD experience — the list goes on and on. Live streaming industry expert, Claudia Barbiero, and influencer Bri Teresi will share real-world advice for creators and dive into what streaming your life is really like.
34
As YouTubers, we all have big ideas, but not all of us have the big crews and big budgets needed to pull them off. But that’s ok! In this session, we’ll demonstrate new, innovative, and cost-effective filmmaking techniques that can be used to match the look and feel of a big budget production — even if it’s just you and a friend making it happen. We’ll also take it a step further and show how you can be your own on-screen talent, place yourself in your own cinematic-style moving shots, and, all by yourself, make your big ideas come to life as a solo content creator!
11:30 AM – 12:30 PM Building a Business from Scratch ANAHEIM BALLROOM A
Rafi Fine (FBE), Benny Fine (CCO - FBE), Marc Hustvedt (CEO - FBE), Rachel Evans (Programming Manager - FBE), Andrea Kinloch (SVP Business Development - FBE), Nicole Nidelian (Community Programming Manager - FBE)
In this session, FBE will map the evolution of a company through its lifecycle. Learn how to start off strong, scale, re-invest in your business, and even develop new ventures from branded content to consumer products, TV, film, and more.
Up Your Game on Instagram and Facebook: New Tools for Creators ANAHEIM BALLROOM B
Sharon Kritzer (Product Manager - Facebook), Andrew Stinger (Product Marketing Manager, Media - Instagram), Rocky Kanata Join Facebook and Instagram for a hands-on workshop to learn how to understand, manage, and grow your community with new creator tools.
The Business of Creating ANAHEIM BALLROOM C
Jack Conte (Co-Founder and CEO - Patreon)
The business side of creating can be a drag — like managing a team, understanding your finances, and negotiating with people who are “more experienced” than you are. That’s how Jack Conte, YouTube creator and touring musician, felt before starting a company. Fast forward through six years co-founding and running Patreon, a company that is sending over half a billion dollars to creators in 2019, and Jack has come to realize that everything he’s learned as a CEO has made him a better creator. Pursuing a creative career requires the same smarts, grit, organization, and management that it takes to scale a business. Hear Jack’s story — from successes to failures and everything in between — in this talk on what he learned in business that he wishes he’d known as a creator.
YouTube Stardom: With Nothing But Your Phone! ANAHEIM BALLROOM D Jazza (Draw With Jazza)
No “Lights, Camera”, but still want in on the “Action!”? Join Jazza and learn how to make YouTube content from start to finish using nothing but your phone or tablet! Jazza’s second channel “Daily Jazza” is 100% a phone-only channel, but with over 350,000 subscribers it’s proof you don’t need a big budget to make it big! Bring your phone or tablet to this class and Jazza will give you hands on tips on filming, editing, and producing thumbnails for YouTube all on your mobile device (Android and apple are BOTH welcome). He might even squeeze in a special effect or two! NOTE: IF YOU WANT A HANDS ON EXPERIENCE PLEASE BRING A MOBILE DEVICE WITH ADOBE PREMIERE RUSH (free download) DOWLOADED)
11:30 AM – 12:30 PM Matching Your Videos with Search: The YouTube Secret Revealed ANAHEIM BALLROOM E Rob Sandie (CEO - vidIQ)
What happens when you balance your passion with the intent of search that people are asking questions about? Ranking high for questions that people are asking can be a game changer for many channels. In this session Rob Sandie the co-founder and CEO of vidIQ will give you his top secrets for ranking on search.
1:00 PM – 2:00 PM How to Make Money as a Creator and Keep It ANAHEIM BALLROOM D
Devin Weber (VP of Operations - Braille Skateboarding)
Blood, sweat, and tears. That is often what it takes to be a successful creator on YouTube and other video platforms. But what happens when you finally break through and start making money as a creator? How do you navigate such areas as taxes, retirement savings, and health insurance? If you don’t know the financial side of this business you could end up at the end of a successful year with a hefty tax bill and nothing in your bank accounts. Don’t let this happen to you! Learn the basics of financial management and taxation and take control of your financial future.
2:00 PM – 2:45 PM SPONSORED SESSION: Teespring Presents: The Secrets of Selling Merch Without Selling Out ROOM 303AB
2:30 PM – 3:30 PM Navigating Identity Online ANAHEIM BALLROOM A
Danielle Bainbridge (Origin of Everything), Evelyn From The Internets, Lindsay Ellis, Natalie Wynn (ContraPoints)
Discussing identity in today’s climate can cause heated debate, but these creators know how to keep it cool. Learn how these creators diffuse charged topics and approach cultural conversations with reasoning, levity, and personality.
Moderated by: Ahsante Bean (Associate Director of Programming - PBS Digital Studios)
How YouTube Creators Build Unique Business Opportunities in the Virtual World ANAHEIM BALLROOM B ItsFunneh, ToFuu, InquisitorMaster
This digitally-native generation has found an entirely new way to build a business as online influencers. Top creators on YouTube and Instagram are constantly needing to create original content to keep their fans engaged, stay relevant, and generate revenue. Roblox YouTubers, who generated more than 40B views on YouTube in 2018, are increasingly expanding their business on Roblox itself. Hear from top creators on both platforms about business opportunities for video creators and the key to success in a crowded space.
Moderated by: Rod Velloso (Global Director of Influencer Marketing - Roblox)
Know Your Camera (Advanced) ANAHEIM BALLROOM E
Josh Enobakhare (Olufemii Tutorials)
Have you ever wanted to disassemble and reassemble your camera blindfolded and upside down? That may be a bit much, but we can absolutely steer you in the right direction with this workshop. You’ll learn every function of your camera, situational solutions, and how to create your perfect shot.
Express Yourself: The Importance and Consequence of Your Personal Brand ANAHEIM BALLROOM C
Veronica Belmont (Product Manager and Evangelist for Adobe Spark - Adobe)
Online profiles mean anyone is a few clicks away from pulling up an entire digital profile of your personality, interests, accomplishments, and goals. In other words, everyone has access to your brand. As a creator, this provides an extraordinary opportunity to connect with those who share your interests. But where there is great opportunity, there also comes, extraordinary risk. The internet is a permanent place where what you put online, stays online. From cyberbullying to future employers, it’s important to understand how the content you produce can be used against you in potentially harmful ways.
4:00 PM – 5:00 PM Create a Viral Sketch with Dormtainment ANAHEIM BALLROOM A
Creating a sustainable sketch comedy group online is becoming increasingly difficult. In this session, Dormtainment will break down their sketch process from idea to screen and will show off a few videos that fall into three categories of topic: street stunts, music challenges, and conversational pieces.
Chris Lamontagne (CEO - Teespring), David Berg (Production Manager - Aphmau), Josiah Brooks (Draw with Jazza)
How do you create and sell merch without looking like a self-absorbed “influencer”? Learn from industry experts and creators who are crushing merch sales by creating custom products their communities love. Getting started with merch on Teespring is totally free, so whether you have 10 or 100,000 followers, you will leave the session with the know-how to create and sell awesome merch in minutes.
35
FRIDAY, JULY 12 4:00 PM – 5:00 PM The Rise of Augmented Reality Storytellers: How Content Creators Are Using AR to Build and Connect with their Audiences in New Ways ANAHEIM BALLROOM B
Rhonda Greene (Educator, Official Lens Creator and Snapchat OLC Ambassador), Anrick Bregman (Founder of ANRK VR/AR Studio, Official Lens Creator)
Augmented Reality isn’t just a premium way to engage an audience; it’s becoming a full-on category for experiential storytelling. AR is paving the way for a new kind of digital content creator and getting started in the space is easy thanks to tools like Snap’s Lens Studio. Attendees will learn about how AR can work to help amplify their personal brands, and how creators are seeing some early success creating in AR.
Ze Frank Fireside Chat ANAHEIM BALLROOM C
Moderated by: Elly Garrod (Digital Consultant & Advisor)
Editing Is Everything Workshop (Beginner) ANAHEIM BALLROOM D
Editing really is everything. A clean edit will make or break your video. We’ll touch on the pacing, style, techniques, and theory, in order to give your content the polish that it deserves.
Sound Editing (Advanced) ANAHEIM BALLROOM E
Sarah Suta (Videomaker - Complexly), Josef “Tuna” Metesh (Videomaker - Complexly)
Now that you’ve captured the perfect sounds, what do you do with them? In the Advanced Sound Editing workshop, we’ll demonstrate how to effectively and efficiently create the perfect audio for your channel.
10:00 AM – 11:00 AM New Wave of Directors ANAHEIM BALLROOM B
Yulin Kuang, Scarlett Rose Turner, Sarah Rotella, Tim Hautekiet
Every filmmaker starts somewhere. Where many of the last wave of directors cut their teeth making music videos, today’s use the social internet to showcase their work and find their audiences. Join us as some of the internet’s latest and greatest filmmaking talent discuss what has and hasn’t worked as they make the jump into the mainstream film and television industries.
Moderated by: Emily Ruth
Jay Shetty Fireside Chat ANAHEIM BALLROOM C
Moderated by: Savannah Sellers (Correspondent - NBC News & MSNBC; Co-Host - NBC Stay Tuned)
Understand Views Per Hour: Why Velocity Matters ANAHEIM BALLROOM D Rob Wilson (Director Social Media - VidIQ)
Does it really matter how fast you get views and engagement for new videos? In this session we are going to dive deep into video velocity. You will gain solid actionable takeaways to apply to your channel.
Building Strategies for Gaming ANAHEIM BALLROOM E Alex (LowSpecGamer)
Video game-related videos are one of the biggest verticals on YouTube, from gameplay videos to news discussion and video essays on game design and game music. How do you build a content strategy to gain some visibility and growth in this crowded space? Is it actually that crowded? What games fit a strategy or audience? This session will discuss some of the best practices and strategies to find your voice in gaming-oriented YouTube.
5:30 PM – 6:30 PM
11:30 AM – 12:30 PM
The Anatomy of a Company ANAHEIM BALLROOM A
Master Thumbnails Workshop ANAHEIM BALLROOM A
Moderated by: Joshua Cohen (Founder - Tubefilter and The Streamy Awards), Marc Hustvedt (CEO - FBE), Julie Walsh Smith (COO - Complexly), Chantal Payette (GM - Vsauce), Chelsea Fagan (CEO - The Financial Diet) Executives from some of the internet’s top companies discuss how they manage successful companies in the ever-changing online video and social media world. Topics will cover basic business structures, work flows, and methods to keeping a staff engaged, happy, and productive. This session is good for anyone looking to start a company no matter what size.
Advanced Lighting Techniques ANAHEIM BALLROOM D
Matthew Gaydos (Head of Co-Productions - Complexly), Hiroka Matsushima (Associate Producer - Complexly)
From three-point lighting to the finer nuances of lighting design, we will help you refine your process so that you can get the very most out of your shots.
How to Go Viral and Build an Audience ANAHEIM BALLROOM E Ash Blodgett
So you’re ready to start shooting videos, huh? But wait! Are you on the hunt to be the next viral sensation or are you looking to build an audience? Join viral YouTuber and LinkedIn Learning Instructor Ash Blodgett as she breaks down the differences so you reach your video goals.
36
SATURDAY, JULY 13
Jeremy Vest (Director of Marketing - VidIQ)
Do you know that thumbnails are one of the most important aspects of YouTube optimization? In this session Jeremy Vest is going to share with you all his thumbnail secrets that helped his clients get billions of views. You will learn how to get the highest CTR possible, understand the importance of eyes, emotion, branding, visual storytelling, and lots of actionable secret tips.
Jenn McAllister (jennxpenn) Fireside Chat ANAHEIM BALLROOM C
Moderated by: Savannah Sellers (Correspondent - NBC News & MSNBC; Co-Host - NBC Stay Tuned)
1:00 PM – 2:00 PM Expand Your Brand with Podcasts ANAHEIM BALLROOM B
Alisha Marie, Remi Cruz, Emma Chamberlain
Alisha Marie and Remi Cruz (Pretty Basic), and Emma Chamberlain (Stupid Genius), chat with Head of Ramble programming, Kristen Acevedo, about why podcasting is part of their content mix and how it has helped them expand their audiences.
Moderated by: Kristen Acevedo (Head of Content Programming - Ramble)
Mastering a Niche ANAHEIM BALLROOM E Alex (LowSpecGamer)
Millions of minutes of content are uploaded to YouTube every day, which can be extremely intimidating for novice creators trying to break into the world of online video. However, some creators have found success by targeting specific niche audiences. This has allowed creators to engage on a deeper level with their fans. Specializing and tailoring content that they know their viewers want has proven to be a fantastic formula to achieve steady growth. Join LowSpecGamer as he discusses what it takes to stand out in a sea of creators.
2:30 PM – 3:30 PM Beating the Grind Without Losing Your Mind ANAHEIM BALLROOM A Kat Lo (Internet Researcher - Meedan)
We often hear advice about avoiding burnout: “Eat healthy, take breaks, exercise!” But following lifestyle advice can be unrealistic when you’re stuck in the hustle, especially when so many facets of online content creation are not naturally healthy. Drawing from years of work with creators, mental health professionals, community managers, and industry researchers, this talk will dive into the details of content creation and community management work to describe what typically wears creators down and offer realistic systems that make managing your work and your health practical.
John Green Fireside Chat ANAHEIM BALLROOM C
Moderated by: Taylor Lorenz (Staff Writer - The Atlantic)
Editing Is Everything Workshop (Advanced) ANAHEIM BALLROOM D
Hone your razor-sharp editing skills with a primer on advanced editing techniques, shaping the scene, and the details that craft amazing content. Editing Is Everything is here to guide you as you gain a keen editor’s eye.
4:00 PM – 6:00 PM
Creator Keynote HEADLINER STAGE (ACC NORTH)
Every year at VidCon, Creator Track attendees and creators come together for a night of inspirational and informative talks, presentations, music, and more. Learn from a variety of creators as they share what they have seen on their journeys, words of wisdom, cautionary tales, songs, and more! Featuring talks by Lala Milan, LaurDIY, ChandlerNQilson, CrankGameplays, Tré Melvin, Pamela Horton, Zach King, Glen Henry, Jay Shetty, and Hank Green. Performances by Madilyn Bailey, Julia Nunes, and Molly Lewis. Hosted by Shan Boody!
Video on Instagram: How to Use IGTV to Grow Your Community ANAHEIM BALLROOM E Jon Youshaei, Shilpa Sarkar
So what exactly is IGTV? And how do you use it to grow your community on Instagram? Join Instagram as they deep dive on how to use IGTV, what type of content works best, and what that means for your content strategy alongside Stories, Live, and Feed.
4:00 PM – 5:00 PM Meet Creator Insider! ANAHEIM BALLROOM C
Get VidCon Certified! Find out what we’re talking about on the next page.
Barbara MacDonald (Product Manager Lead - YouTube), Ariel Bardin (VP - Product Management at YouTube), Todd Beaupré (Director of Product Management - YouTube), David Rosenstein (Director of Product Management YouTube), Harris Cohen (Group Product Manager - YouTube), Henry Scott-Green (Product Manager - YouTube), Conor Kavanagh (Senior YouTube Ads Policy Specialist YouTube)
Meet some of the many faces working at YouTube during a live interview with the folks behind Creator Insider. We’ll chat with Product and Policy managers about hot topics ranging from how the algorithm works to our content ID and monetization policies. Join us for an honest conversation around Creator’s burning questions.
37
VidCon Creator Certification Program
Introducing the inaugural VidCon Creator Certification Program — open exclusively to Creator and Industry Track attendees! We’ve carefully curated three categories of sessions focused on helping you develop specific skill sets with the goal of educating you and legitimizing your experience at VidCon. Led by industry innovators and leaders, each category of sessions will teach participants the latest and most valuable trends and skills to excel in the world of online video. By participating in a minimum of four sessions in a single category, you will earn an official VidCon Creator Certification. How it works: Take a look at the categories below and decide which sessions you would like to attend. At the end of any of the sessions listed below, please find a Trade Show Temp (dressed in black pants, a white shirt, and a black jacket/sweater) and get your RFID bracelet scanned. Scanning will begin 15 minutes before through 20 minutes after the end of each session. The only way to get credit for a session is to get your RFID bracelet scanned! If you complete four or more sessions within one category and get your bracelet scanned, the VidCon team will email you by Friday, July 26 to confirm your successful completion of the program. That email will also provide you with instructions on how to add this certification to your LinkedIn profile. You only need to complete one category to qualify, but feel free to complete as many as you’d like.
Advancing Your Production Skills (complete 4!) THURSDAY JULY 11 10:00 AM – 11:00 AM | Ballroom E | Writing Scripted Content for the Internet (And Ya Know…NOT the Internet!) 11:30 AM – 12:30 PM | Ballroom D | Special Effects with Zach King and Aaron’s Animals 1:00 PM – 2:00 PM | Ballroom D | High Quality, Low Budget 4:00 PM – 5:00 PM | Ballroom E | Know Your Camera (Beginner) 5:30 PM – 6:30 PM | Ballroom D | Lighting Workshop (Beginner) FRIDAY, JULY 12 10:00 AM – 11:00 AM | Ballroom E | Capturing Sound (Beginner) 11:30 AM – 12:30 PM | Ballroom D | YouTube Stardom: With Nothing But Your Phone! 2:30 PM – 3:00 PM | Ballroom E | Know Your Camera (Advanced) 4:00 PM – 5:00 PM | Ballroom D | Editing Is Everything Workshop (Beginner) 4:00 PM – 5:00 PM | Ballroom E | Sound Editing (Advanced) 5:30 PM – 6:30 PM | Ballroom D | Advanced Lighting Techniques (Advanced) SATURDAY, JULY 13 2:30 PM - 3:00 PM | Ballroom D | Editing Is Everything Workshop (Advanced)
Enhancing Your Audience Development (complete 4!) THURSDAY, JULY 11 2:30 PM – 3:00 PM | Ballroom B | How to Bend the Internet Into the One You Want 4:00 PM – 5:00 PM | Ballroom A | Read the Comments 5:30 PM – 6:30 PM | Ballroom A | Analytics with Mat and Steph FRIDAY, JULY 12 11:30 AM – 12:30 PM | Ballroom E | Matching Your Videos with Search: The YouTube Secret Revealed 5:30 PM – 6:30 PM | Ballroom E | How to Go Viral and Build an Audience SATURDAY, JULY 13 10:00 AM – 11:00 AM | Ballroom D | Understand Views Per Hour: Why Velocity Matters 11:30 AM – 12:30 PM | Ballroom A | Master Thumbnails Workshop 1:00 PM – 2:00 PM | Ballroom D | Mastering a Niche 2:30 PM – 3:00 PM | Ballroom A | Beating the Grind Without Losing Your Mind
Career Essentials (complete 4!) THURSDAY, JULY 11 11:30 AM – 12:30 PM | Ballroom A | This is My Team with MyLifeAsEva 4:00 PM – 5:00 PM | Ballroom B | Be Copy(right) and Maximize Your Content Creation 5:30 PM – 6:30 PM | Ballroom E | Soft Skills 101
38
FRIDAY, JULY 12 10:00 AM – 11:00 AM | Ballroom A | Understanding Contracts 11:30 AM – 12:30 PM | Ballroom A | Building a Business from Scratch 1:00 PM – 2:00 PM | Ballroom D | How to Make Money as a Creator and Keep it 5:30 PM – 6:30 PM | Ballroom A | The Anatomy of a Company
“
Happy learning!
“
Creator Chats
Creator and Industry Track attendees have been pre-selected via lottery to sit around a table for an hour with a Featured Creator and a dozen or so other attendees. Attendees will get the chance to talk to and absorb wisdom from Featured Creators about topics such as video production, social media management, and more. Sessions are one hour long, and all Creator Track attendees who received a spot at a Creator Chat have been notified via email. If you were one of those people, here is the Creator Chat schedule:
ROOM 211A
ROOM 211B
ROOM 212A
ROOM 212B
THURSDAY 10:00 AM
–
11:00 AM
TimTom
Jessica McCabe (How to ADHD)
Rosy McMichael
Matty Tingles
11:30 AM
–
12:30 PM
Josh Sundquist
Nicholas Amyoony (NickEh30)
Lala Milan
Matthew Brian Brown (SwiftKarateChop)
1:00 PM
–
2:00 PM
Jazza (Draw With Jazza)
Adelaine Morin
Jenny Lorenzo
Miles Jai
2:30 PM
–
3:30 PM
Emmy Cho (Emmymadeinjapan)
Pamela Horton
Glen Henry
Shan Boody
4:00 PM
–
5:00 PM
Aaron's Animals
CypherDen
Kevin Lieber (Vsauce2)
Olga Kay
5:30 PM
–
6:30 PM
JP & Julia (HellthyJunkfood)
Jake Roper (Vsauce3)
Michael Reeves
Angelica
10:00 AM
–
11:00 AM
Andrew Rea (Binging with Babish)
Brittani Louise Taylor
Dianna Cowern (Physics Girl)
Curly Velasquez
11:30 AM
–
12:30 PM
Jason Nash
Kati Morton
Craig Benzine
Aaron Kyro (Braille Skateboarding)
1:00 PM
–
2:00 PM
Julia Nunes
Kat Blaque
Boogie2988
Vanessa Hill (BrainCraft)
2:30 PM
–
3:30 PM
Rebecca Parham (Let Me Explain Studios)
Charlie McDonnell
William Osman
Saffron Barker
4:00 PM
–
5:00 PM
Jack Conte (Co-Founder & CEO - Patreon)
Michael Buckley
Nena
Anna Rothschild
5:30 PM
–
6:30 PM
Echo Gillette
Chase Ross
Evelyn From The Internets
Jay Shetty
10:00 AM
–
11:00 AM
Chad Wild Clay & Vy Qwaint
Mark Rober
Nyma Tang
11:30 AM
–
12:30 PM
Ze Frank
Lindsay Ellis
Lolo Sitting Pretty
Natalie Wynn (ContraPoints)
DSharp
Mikey Murphy
Danielle Bainbridge (Origin of Everything)
FRIDAY
SATURDAY
1:00 PM
–
2:00 PM
Keith Habersberger (The Try Guys)
2:30 PM
–
3:30 PM
Jarvis Johnson
Creator Track Networking Rooms
VidCon is providing a dedicated space to allow Creator Track attendees to get to know each other and network. Visit these themed, attendee-led networking sessions to swap tips, share strategies, collaborate with fellow creators, and more. A big thanks goes out to all attendees who are leading these sessions!
ROOM 304AB
ROOM 304CD
THURSDAY Travel Vloggers
1:00 PM – 2:00 PM 2:30 PM – 3:30 PM
Brand Deals: Knowing Your Worth
4:00 PM – 5:00 PM
Teen Creators
#CreateHer: Women in Filmmaking & Tech
5:30 PM – 6:30 PM
BookTube
LGBTQIA+ Creators
1:00 PM – 2:00 PM
Educators in the Arts and Humanities
Small Creators: Growing One Step at a Time
2:30 PM – 3:30 PM
Aspiring Professionals
Interdisciplinary EDU Creators
4:00 PM – 5:00 PM
Animators
ParkTube
5:30 PM – 6:30 PM
Filmmakers
FRIDAY
SATURDAY 1:00 PM – 2:00 PM
Canadian Creators
2:30 PM – 3:30 PM
College Vloggers
Video Essayists
40
LIZA ON DEMAND
SEPTEMBER 25
41
42 Š 2019 Viacom International Inc. All Rights Reserved.
43
INDUSTRY TRACK LOUNGE POWERED BY AIRTABLE Room 304CD In need of an escape? Enter the Airtable Oasis for a relaxing retreat from the bustling conference floor. Enjoy oddly satisfying snacks, rehydrate, and recharge all your important video-viewing devices. Don’t forget to score some exclusive swag that can only be found in the Airtable lounge!
VIDCON INDUSTRY PRE-PARTY Hilton Anaheim Lanai Deck Wednesday 5:00 PM – 7:00 PM Welcome Industry Track attendees! Kick off our 10th anniversary celebration with a drink, new friends, and colleagues on Wednesday, July 10 at the Hilton Anaheim on the Lanai Deck from 5:00 PM – 7:00 PM.
VIDCON INDUSTRY RECEPTION Thursday 5:45 PM – 8:00 PM Join us on Thursday from 5:30 PM – 8:00 PM for the VidCon Industry Reception, located in ACC North near the Industry Lounge. Beer, wine, and non-alcoholic beverages will be provided, and cash bars will also be available for additional liquor options.
44
CALIFORNIA TERRACE
ANAHEIM CONVENTION CENTER
LEVEL 3
KATELLA TERRACE
ACC NORTH 200 LEVEL
ANAHEIM CONVENTION CENTER
LEVEL 2
ANAHEIM CONVENTION CENTER
LEVEL 1
ARENA
HALL A HALL C
HALL B
ACC NORTH PLAZA LEVEL
HALL D
GRAND PLAZA
ACC NORTH 100 LEVEL
HALL E
ANAHEIM CONVENTION CENTER
LOWER LEVEL
ACC NORTH LEVEL 2 E
R KE N EA -I SPHECK A 1 C 25
RY ST DU GE IN OUN L
GH
IN
T RY ST U D
LY
ON
D RE SO NS N O SP SSIO SE
U RO TH E AK TAG E S BR
CK RA
le
tab
Air
LL
i
alt
Tip
TE KA
D
IN
RR
G KIN OR GE W N T NE LOU
E AT
CK RA
YT TR US
E AC
NC
RA
T EN
GY TE RA E ST STAG
E AG ST
LI
AD
HE
R NE
S HT SIG GE N I TA BC S 3A 25
45
THURSDAY, JULY 11
9:25 AM – 9:50 AM
9:00 AM – 9:25 AM
Manatt-Vorhaus Digital Strategy Study - Digital Media Consumption HEADLINER STAGE
The Evolution of YouTube: An Insider’s Guide Down Memory Lane HEADLINER STAGE Ash Karbasfrooshan
(Founder & CEO - WatchMojo) By the mid-2000s, web video had shown promise but remained fairly underwhelming. YouTube burst onto the scene in 2005 and took the ecosystem by storm, and before long, Google acquired the then-absurd sum of $1.65 billion to acquire the fledgling video platform. Like the perfect storm that led to its parent Google’s meteoric rise, YouTube never looked back, and a decade after its birth, YouTube’s grip on the marketplace remains stronger than ever. Do the risks and challenges it faces pose an existential threat to its future, or will it be able to leverage its market dominance to steamroll ahead?
9:00 AM – 9:45 AM Influence, Shminfluence INSIGHTS STAGE Cassie Roma
(Head of Content - The Warehouse Group) Let’s face it, one person’s influencer is another person’s ‘unfollow.’ So in today’s social media-laden society, how do we as marketers define influence when looking through the eyes of our customers? Is the term ‘influencer’ a smug smokescreen or a powerful tool in our branded-content and online social media arsenal? Cassie Roma, Head of Content for The Warehouse Group & Member of VidCon’s Advisory Panel, breaks all of the rules to help you build your most impactful strategies yet when it comes to experts, gurus, ambassadors, and (yep, you guessed it) influencers.
9:00 AM – 9:45 AM How to Pitch and Sell to OTT Services and Digital Platforms STRATEGY STAGE
(President - Vorhaus Advisors) This VidTalk uses up-to-the-minute data to explore how Americans of all ages consume media content and interact with the ever-expanding landscape of screens, devices, set-top boxes, and more. Expect insights on where the acceleration of cord-cutting, the dramatic growth in digital video, and the rapid move to live streaming and IP-TV will be taking the media business in 2019, 2020, and beyond. Is the consumer really in charge of consumption? Or are we just seeing a return to a new normal of bundled services. Get ready for a cavalcade of insightful facts that show where today’s media consumer is really headed.
9:50 AM – 10:10 AM Fireside Chat with Complex Media HEADLINER STAGE Cornell Brown
(GM - Complex Media)
Damien Scott
(Editor-in-Chief - Complex.com) Join Complex Networks’ GM Cornell Brown and Damien Scott, Editor-in-Chief of Complex.com, in a discussion on navigating the ever-evolving world of content creation. This session will cover everything ranging from developing your brand identity to creating consistently relevant content...all while remaining authentic.
10:15 AM – 11:00 AM The Insights Every Creator Needs to Know: Attracting, Retaining, and Monetizing Audiences INSIGHTS STAGE Ravi Rai
(VP of Digital Product - Nielsen)
Harry Brisson
Zac Reeder
(CEO - Lucky 27 Media) Learn the process of developing a viable show idea, targeting buyers, and pitching it to key executives. Find out what makes a great pitch and what it takes to get a greenlight from top-tier buyers such as Netflix, Amazon, Hulu, Facebook, Snapchat, and others.
(VP, Strategy & Innovation - Nielsen) Join Nielsen for a data-driven look at what makes successful content succeed, focusing on how to reach audiences across platforms, how to keep your audience captivated by learning from some of the most engaging video content launched this past year, and how to convert engagement into revenue through effective sponsorships and brand integrations.
9:00 AM – 9:45 AM
10:30 AM – 10:50 AM
Deepfakes and Synthetic Video: Don’t Panic; Prepare BREAKTHROUGH STAGE
Twitch Fireside Chat HEADLINER STAGE
(Program Director - WITNESS) Deepfakes have become a critical concern for celebrities and politicians. But as more sophisticated audio and video rapidly emerge how do we get beyond the apocalyptic discussion of the end of trust in images and audio? At WITNESS — the human rights network that supports anyone to use video and technology to fight for their rights — we’ve been leading cross-industry and civil society work to better understand what to do now. Based on our collaborations with technologists, media companies, journalists, and civic activists, you’ll learn about types of deepfake and synthetic media, what’s possible with the technology, and what we can do to defend truth, accuracy, and our faces and voices.
(Senior VP Content - Twitch) This discussion will explore how Twitch is moving beyond gaming into other content formats, along with the future of monetization and creator opportunities.
Sam Gregory
46
Mike Vorhaus
Michael Aragon
10:15 AM – 11:00 AM
11:30 AM – 12:15 PM
Niche Is the New Normal: Building a Global Brand Begins with a Highly Focused Community and a Singular Passion Point STRATEGY STAGE
Screw Viral: How to A/B Test Your Creative to Perform for the Long Haul INSIGHTS STAGE
(CEO & Founder - Crypt TV),
(Co-Founder and Chief Creative Officer - Harmon Brothers) With big hits like Squatty Potty, Chatbooks, Purple, Poo-Pourri, and Lume, everyone thinks Harmon Brothers does viral videos. But the truth is, they methodically test over and over and over again in order to create a formula that predictably drives sales. In this workshop, you’ll learn the methodology for testing titles, thumbnails, your video hook, and more; how to properly set up an A/B test in order to test apples to apples and not apples to oranges; and how to test your messaging cheap before you do it expensive.
Jack Davis
Rachel Skidmore
(VP Film & TV - Skybound Entertainment)
Matthew Levin
(CEO - Donut Media) From horror to romance, niche-focused communities with passionate and deeply engaged audiences are emerging as powerful new platforms for brands. The panel will explore the continued move away from generalized ‘reach’ to engagement found in harnessing the passion points of highly targeted communities. The panelists will share insights on how brands and creators can collaborate to expand beyond digital into publishing, products, entertainment, and more in authentic ways.
Moderated by: Sarah Penna (Co-Founder - Frolic Media)
10:15 AM – 11:00 AM Podcasts and Online Video BREAKTHROUGH STAGE Hank Green Tony Philips
(VP, On-Demand Content - WNYC Studios) Creators and businesses alike are always looking for new ways to connect to their audiences. The popularity of podcasts has soared recently, and they have proven to be a fun and deep way for creators and audiences to engage. Join Hank Green of Complexly, Tony Philips, VP of On-Demand Content at WNYC Studios, and a representative from the Ramble network for a discussion on the current state of podcasts. They will cover how creators and businesses are utilizing this medium to engage, gain, and monetize audiences and how important curating quality content has been for networks to thrive.
10:55 AM – 11:25 AM Why We Care About Mixed Reality From a Studio Perspective HEADLINER STAGE Ted Schilowitz
(Futurist in Residence - Paramount Pictures) We are continually evolving and improving our visual technology tools to learn, entertain, enjoy, socialize, and collaborate in more and more sophisticated and powerful ways. How much of what will create the success points in the emerging fields of Virtual Reality and Mixed Reality is truly related to pure technology advancements and how much is about humanity and our choices on how we’ve integrated technology into our modern lifestyles? The more we know about ourselves, the more we can predict the future forms of entertainment and productivity and what role cutting-edge technology plays in our day-to-day lives.
11:25 AM – 11:45 AM Facebook Fireside Chat: In Conversation with Sibyl Goldman, Head of Global Entertainment Partnerships HEADLINER STAGE
Daniel Harmon
11:30 AM – 12:15 PM Creator Star Power: How to Break Through to a New Audience STRATEGY STAGE Beau Avril
(Global Head of Business Operations - FameBit By YouTube) Brands can work with creators to leverage their star power and activate content beyond just a sponsored video. Many YouTube creators have a genuine fan base that has taken years to build and cultivate, which provides a unique opportunity for brands to reach a new audience. How can brands leverage trends from YouTube and creator insights to drive their campaigns? In this panel, brands will talk about their experience leaning into trends on YouTube and creating genuine partnerships with creators to produce successful sponsored videos and YouTube ads.
11:30 AM – 12:15 PM Professional Live Streaming Strategies & Tactics for Massive Engagement BREAKTHROUGH STAGE Luria Petrucci
(Founder - Live Streaming Pros) Professional LIVE video gives your brand instant credibility! And Facebook and YouTube require you to get engagement in order to get more reach and views. The combo is the key to success! In this session, you’ll learn how to merge the two (Pro LIVE + Massive Engagement) so that you can grow your audience and your business. You’ll learn the guidelines you need to create professional LIVE video, the number one reason why people lack engagement, and how to get massive engagement with specific tips and strategies.
11:50 AM – 12:15 PM Fireside Chat with Baron Davis HEADLINER STAGE Baron Davis
(NBA Star & Founder - Baron Davis Enterprises) How do you connect emerging creatives with established content and publications? Keeping content both global and heartfelt has become an important facet of new media endeavors. Maintaining constant global engagement is a crucial, high-pressure job. Let Baron Davis (2 Time NBA All-Star and Founder of SLiC) enlighten you on the finer points of culture, content, and storytelling in this Fireside Chat.
Sibyl Goldman
(Vice President, Global Entertainment Partnerships - Facebook) Join Facebook executive, Sibyl Goldman and a celebrity guest for a dialogue about building and growing a global community.
47
THURSDAY, JULY 11 1:30 PM – 2:00 PM Primal Branding: A Unified Theory Behind Digital, Traditional, and Social HEADLINER STAGE Rachel Lightfoot
(Founder + Brand Strategist - CATCFOOT+RUN)
Patrick Hanlon
(CEO and Founder - Thinktopia) In this session, Primal Branding author and practitioner Patrick Hanlon and former YouTube creative strategist Rachel Lightfoot will discuss what Primal Branding is, why belief systems are important, and why Google chose Primal Branding for YouTubers to study and learn. During this discussion, attendees will be immersed in a Primal Dig mini-workshop and learn how they can create their own brand in 10 minutes.
1:30 PM – 2:15 PM Advanced SEO Strategies to Drive Viewership and Rankings INSIGHTS STAGE Justin Briggs
(Founder and CEO - Briggsby) This detailed session will teach you the tricks of the trade of a search-driven video strategy, covering not only how to optimize your videos for YouTube search but also the foundations of ranking videos in traditional Google search. Fully 2% of Google searches end up in a video view; find out how you can dramatically increase your video views through effective SEO techniques. This session will teach you how to use search to drive views, including website strategies for cross-promoting your video content, why you need a video sitemap, and some of the top free tools you can use to improve your ranking, clicks, and views.
1:30 PM – 2:15 PM The Rise of Niche Networks and the Advantage for Creators STRATEGY STAGE Rita Mitchell
(CEO/Owner - BE You Family Network)
Josh Grunberg
(Head of Content, Partnerships & Talent - Whistle)
Kenny Ash
(Director of Networks - Frederator)
David Hernandez
(CEO - Colonize Media, Inc) Before getting to mainstream status, many creators start off as niche. Should creators be looking at networks or managers who know their vertical better than anyone else? Is there an advantage to building a network or managing creators focused on a specific vertical? Find out from four creator networks that focus on their vertical and believe they could provide better value to creators and advertisers with a focus on their niches.
Moderated by: Eugene Lee
(CEO, CoFounder - ChannelMeter)
1:30 PM – 2:30 PM Rapid-Fire 6 Minute Case-Studies BREAKTHROUGH STAGE Gabe Gordon
(Co-Founder - Reach Agency) Tired of long boring case studies? Come see the top ten case studies for 2018/2019 as curated by the VidCon Advisory Board. Hosted by Gabe Gordon of Reach Agency, this is your chance to see the newest, best-in-class case studies from influencers to Instagram and KPIs to ROI. No nonsense, just the facts — delivered direct from top brands and agencies in 6 minutes.
48
2:00 PM – 2:25 PM The Modernized Media Company: A Fireside Chat with Fenton Bailey and Randy Barbato, Co-Founders of World of Wonder HEADLINER STAGE
Fenton Bailey and Randy Barbato are co-founders of World of Wonder, the Emmy award-winning media company behind RuPaul’s Drag Race and with a history of over 20 years of ground-breaking content and continued commitment to innovation. World of Wonder has attracted a unique following for a media company, building a ‘tribe’ of highly engaged fans and followers. Considering themselves platform agnostic, World of Wonder is unique in that they own all of their IP and have the ability to move projects between traditional distribution and digital platforms, including their own SVOD.
2:25 PM – 2:50 PM Should Digital Stars Be Part of Your Investment Portfolio? (Digital Creator Ventures 101) HEADLINER STAGE Matthew Patrick, Stephanie Patrick
For years, investors and venture firms have eyed YouTuber businesses and talent as investment targets and sought opportunities to become backers for the “next big star.” Entertainment ventures are nothing new, but how do they translate to the dynamic, unstructured digital ecosystem? Is investing in the creator space a cutting edge idea or a disaster waiting to happen?
2:45 PM – 3:30 PM Stand Out on Instagram: Best Practices Every Creator Needs to Know INSIGHTS STAGE Besidone Amoruwa
(Strategic Partnerships Development - Emerging Talent - Instagram) With over 1 billion users, Instagram is already one of the best places for creators to grow their communities and businesses. What’s the latest with Shopping on Instagram? What’s the best way to leverage Instagram Stories? How do you take advantage of IGTV? Join Besidone Amoruwa as she discusses Instagram’s newest products for creators and shares tips and tricks for succeeding on Instagram.
2:45 PM – 3:30 PM Navigating the Content Continuum from Movies to Vlogging STRATEGY STAGE Larry Shapiro
(Founder - Ensemble Digital Studios)
Adam Goodman
(Film Producer & Founder - Invisible Narratives) A few years ago “Professional Content” and “Online Video” were two separate worlds. In the last year that’s become more of a continuum, but instead of a wasteland, there’s everything from Netflix and Hulu to YouTube Premium, vertical video storytelling, and so much more in between. Online video creators produce successful movies while traditional movie stars luxuriate in their new YouTube cribs. This session is a discussion of how to navigate working this crossover as it relates to business and creativity. What can new digital executives learn from execs who ran studios, and what are traditional execs learning from the new digital talent?
2:45 PM – 3:30 PM
5:00 PM – 5:45 PM
Leveraging Pinterest to Maximize Content Exposure & Audience Growth BREAKTHROUGH STAGE
Cracking YouTube 2020 INSIGHTS STAGE
Miaira Jennings
(Senior Editor - eHow) Whether you’re an individual content creator or part of a digital publishing team, it’s time to take a good look at one of the most overlooked free social platforms for promotion — Pinterest! In this workshop, you’ll learn key strategies for leveraging Pinterest to maximize content exposure and audience growth. We’ll go over tactics for driving traffic to your YouTube, blog, or website including designing winning pins, optimizing custom boards, capitalizing on community collaboration, understanding your audience through analytics, and more. Get ready for some pin-sane tips!
2:50 PM – 3:10 PM How WWE has Built a Global Sports Entertainment Brand: A Fireside Chat with WWE’s Stephanie McMahon HEADLINER STAGE
WWE has been one of the most iconic brands in the U.S. and around the world for decades. Hear from WWE Chief Brand Officer, Stephanie McMahon, on how WWE has managed this massive growth and broken into new markets while staying true to itself and its existing fans that made the company so successful.
3:15 PM – 3:35 PM Fireside Chat with Vanessa Pappas of TikTok HEADLINER STAGE
Matt Gielen
(President - Little Monster Media Co.) In 2017, Matt Gielen and Little Monster Media Company presented a data analysis report looking at 1700 channels and 70,000 videos. With a slew of new metrics available to channels and brands, it’s time to take a look at what’s changing. This year, they’ve looked at over 2,000 channels and 200,000 videos to see what’s working on YouTube and how you can use this data to build your audiences.
5:00 PM – 5:45 PM Video Influencer Marketing OGs: 10 Years of Lessons Learned STRATEGY STAGE Moderated by: John McCarus (Founder & CEO - Content Ink)
Cheryl Gresham
(Global Head of Media - YouTube)
Shivram Vaideeswaran (CMO - Jamba Juice)
Nick Tran
(VP of Marketing; Head of Brand & Culture - Hulu) On the 10th anniversary of VidCon, we take a step back to celebrate one of the brands that blazed a trail with influencers and social platforms. Taco Bell was an early mover in the online video space, a move which paid off significantly for their business over the last 10 years. In this panel we turn back the clock with key players from the OG Taco Bell marketing team — all of whom have now assumed highly successful roles in other companies. We’ll discuss their original strategies, what worked then, and who they originally partnered with as well as what’s changed in the 10 years since.
How does a platform break through into the online video community ecosystem? How do creators bridge the divide between creatives and the community? Join TikTok’s GM, Vanessa Pappas, in a conversation with New Form’s CEO, Kathleen Grace, on the future of emerging platforms and communities.
5:00 PM – 5:45 PM
(CEO - New Form)
Julia Jelenkowski
Moderated by: Kathleen Grace
4:00 PM – 4:45 PM Industry Keynote - YouTube Sparks Opportunity HEADLINER STAGE Neal Mohan
(Chief Product Officer - YouTube; SVP - Google) Creators from across the globe have found a home on YouTube to share their voice, build businesses, and connect their passions. Join Neal Mohan, YouTube’s Chief Product Officer, and YouTube creators as they discuss the future of video, new programs, and product updates which will spark opportunities in ways that are unique to the platform.
4:50 PM – 5:15 PM Why Small Screens Dictate Big Creative Decisions HEADLINER STAGE Robert John Davis
Neuroscience of Video: How Music, Editing, and Storytelling Affect Users BREAKTHROUGH STAGE (Editorial Psychologist - RTL interactive GmbH) How can you drag TV formats into the online game without harming the formats, or taking too much away? And how do they have to be structured in order not to frighten the users? RTL interactive developed a vertical web format based on TV shows. We got the TV shows on social media platforms and started to improve them through psychological insights. Emojis, editing, and storytelling in videos were adapted to online needs.
5:20 PM – 5:45 PM In-Depth Conversation With Haohao Xu of Tencent HEADLINER STAGE Haohao Xu
(Senior Director - Tencent Content Platform) This conversation with one of the top content execs at Tencent explores the future of content in China and beyond – with a focus on new products and services that will debut over the coming months, plans for new types of content, including AR/VR and the promise of 5G - and how media and creators can work with Tencent in China and around the world.
(Head of Digital, USA - Ogilvy) One of the biggest frustrations of the current online marketplace is video versioning. The demands of varied screen sizes and aspect ratios seem to dictate that different shots and cuts are needed for every platform. How can you create for one screen and satisfy the needs of others with just one version? Join us to examine audience expectation and a few tricks of the trade to create effective videos that can travel.
49
FRIDAY, JULY 12 9:00 AM – 9:20 AM The Rise of Free Linear AVOD TV and How You Can Start a 24/7 OTT TV Channel HEADLINER STAGE George Rausch
(Founder - Next OTT) In the face of video-on-demand, free, linear TV is making a huge comeback in the over-the-top marketplace, most notably with the sale of Pluto TV to Viacom for $340 million in January 2019. In this talk, George Rausch, the founding/ former Director of Content for Pluto TV (2013-17) and Founder of Next OTT (an OTT Programming and Distribution Strategy consulting firm), will discuss the evolution of VOD, the rise of linear AVOD, and the opportunity of entering the market as a new linear TV channel.
9:00 AM – 9:45 AM LinkedIn: Your Secret Weapon for Building Your Brand Using Video INSIGHTS STAGE Goldie Chan
(Founder - Warm Robots) Video may be relatively new to LinkedIn, but it’s an established social platform with over 600 million global users. And by effectively tapping into LinkedIn Video, you can expose yourself and your brand to this huge audience. Join the top branded content creator on LinkedIn as she lays out a step-by-step process for you to leverage LinkedIn video to grow your audience, increase engagement, build solid brand awareness, and sell products and services.
9:00 AM – 9:45 AM The Partnership Playbook: How to Partner with Creators Authentically STRATEGY STAGE Ben Relles
With millions of subscribers, the top YouTube creators build their brand and engage in creative brand partnerships and product features. One of YouTube’s largest creators will share how their brand became so big, and how they’ve managed to do product partnerships without losing any credibility along the way. They will also be joined by one of their brand partners who will talk about their experience working with the creator and how it has impacted their brand.
9:25 AM – 9:45 AM Facing the Reality of VR and AR HEADLINER STAGE Cathy Hackl
(Head of Enterprise Strategy - Magic Leap) What is the latest in the VR and AR industry as it relates to gaming, entertainment, and consumer products and services? How can agencies, brands, and media companies best apply futuristic technologies for marketing and training? How can promising VR content creators bring their unique ideas to market? In this fireside chat, we discuss these things with Cathy Hackl, a globally recognized Augmented Reality, Virtual Reality and spatial computing futurist, author, and thought leader.
Moderated by: Perrin Kaplan (Principal - Zebra Partners)
9:45 AM – 10:05 AM The Edelman Media Forecast HEADLINER STAGE Steven Rubel
(Chef Media Ecologist - Edelman) A new era in media is emerging — one where audiences gravitate toward having a more direct relationship, vs. an intermediated one, with certain creators that speak to them. This will create news rainforests that will flourish, but it also creates news deserts where it will not. The Edelman Media Forecast is a new, twice-annual research initiative that covers these trends in depth. During this session, Edelman’s Chief Media Ecologist, Steve Rubel, will explain how this transition is playing out and what it means for marketing communications and audience development strategies.
10:10 AM – 10:30 AM Unanimous Media Fireside Chat HEADLINER STAGE Erick Peyton
(Co-Founder & Chief Creative Officer - Unanimous Media)
Jeron Smith
(Co-Founder & CEO - Unanimous Media) Enjoy a discussion between Unanimous Media’s co-founders Erick Peyton and Jeron Smith as they discuss how they are disrupting the entertainment industry with powerful and inspirational storytelling. They’ll detail the origin of the company, their partnership with Sony and projects in their development slate. Erick and Jeron created Unanimous with NBA superstar Stephen Curry and have extensive knowledge of the power of athlete platforms and the emergence of athletes in the media space.
10:15 AM – 11:00 AM Everything Nobody’s Telling You About Social Media Fraud INSIGHTS STAGE Steven Bartlett
(CEO - Social Chain) Influencer fraud is the industry phrase of the year, and people are more skeptical than ever before. Steven will be addressing how influencer marketing has shifted over the last four years, how maintaining transparency is a phenomenal tool to build brand love, and why smaller influencers are now more effective than celebrities. Want to combat influencer fraud? Come to this session to find tools, tips, and techniques to identify who’s real and who’s faking it.
50
10:15 AM – 11:00 AM
11:25 AM – 11:45 AM
Going Global: Strategies to Help Your Content Succeed Overseas STRATEGY STAGE
Instagram Fireside Chat – IGTV: Year One HEADLINER STAGE
Ms Yeah
(Creator - Onion Video)
Ben Grubbs
(CEO + Founder - Next 10 Ventures)
Amelia Darmawan (Strategy Director - Totem) Fabienne Fourquet
(CEO - 2btube) Eighty percent of online video consumption now happens outside the U.S., so how can you build a worldwide audience? What territories should brands and media companies be focused on, and how can they tailor their production, marketing, and programming strategies for global success? From the growing importance of international box office receipts to the increased export value of content, there are more global opportunities for media and entertainment than ever before.
Moderated by: James Creech (Co-Founder and CEO - Paladin)
10:35 AM – 10:55 AM Fireside Chat with LinkedIn’s Video Product Manager HEADLINER STAGE Peter Roybal
(Video Product Management - LinkedIn) In the past 18 months LinkedIn has become a major player in online and creator-led media. This fireside chat with Peter Roybal, LinkedIn’s head of Video Production Management, will explore what’s new with LinkedIn Video — including details on live streaming, what’s working, and what’s happening in the future.
11:00 AM – 11:20 AM Fireside Chat with Stacy Minero of Twitter HEADLINER STAGE
Stacy Minero leads Twitter’s content creator team and will explore how Twitter is engineering content that combines creative craft with social influence to form an instantaneous connection with consumers and keep them emotionally invested.
11:00 AM – 11:45 AM SPONSORED SESSION: The Outloud Group Presents: ROI: Return on Influencer ACC NORTH ROOM 254 Joel Beckett
(CEO & Founder - The Outloud Group) In this session you will learn how to measure the true value of your influencer marketing campaigns. With more than ten years of experience working with brands in the space, The Outloud Group has been able to determine the key obstacles that keep brands from success with influencer: traditional attribution models and measurement. Using examples of success with brands including Grubhub, Wix, and SimpliSafe, The Outloud Group will guide you through a new model that will revolutionize your marketing mix and will reveal value that you can confidently measure and adjust for. Every brand deserves to understand their potential to scale, and this session will give you the tools to do so immediately.
Jim Squires
(VP, Business and Media - Instagram) Join Jim Squires, VP, Business and Media, Instagram; Natalie Jarvey, Digital Editor, THR, and one of our amazing Instagram creators as they reflect on IGTV’s first year, and talk about what’s next with long-form video on Instagram.
11:30 AM – 12:15 PM Measuring Branded Content Success on Social INSIGHTS STAGE Tania Yuki
(Founder and CEO - Shareablee) You are a publisher, TV Network, Creator, and you are in a competitive pitch. Why you? Beyond your scale, what makes your audience unique? Fast forward into the future – you’ve won the RFP, created and distributed an amazing branded video series on social that’s gone viral and now have to prove the value of all this social activity. In this presentation, Shareablee CEO and Founder will share how to use data upfront to differentiate yourself from the pack, key insights on what makes advertisers sit up and listen, and post-campaign measurement approaches to truly prove ROI and value, beyond the click.
11:30 AM – 12:15 PM New Tools, Older Tactics: How Community Management Is Key to Your Success in Today’s Mobile Content Ecosystem STRATEGY STAGE Jonathan ‘Wally’ Weilbaecher
(VP, Audience Development, West Coast - Group Nine Media) Mobile content creation and distribution have drastically evolved over the last decade; the pendulum swung from prioritizing engaged, organic communication in favor of tactics that utilized social platforms as content distribution hubs. With that swing, content creators have collectively lost their perspective on what it actually means to command an audience. In this panel, we will discuss what it takes to engage with an audience to foster recurring viewership, better algorithmic performance, and audience mobility to allow you to be a highly-engaged, platform-appropriate content creator.
11:50 AM – 12:15 PM Inspiration & Impact: Pinterest Fireside Chat HEADLINER STAGE Andréa Mallard
(Chief Marketing Officer - Pinterest) Join Pinterest’s Chief Marketing Officer Andréa Mallard and one of Pinterest’s top creators as they discuss what’s new in video on Pinterest and share best practices for creating impactful video content that inspires and drives meaningful engagement.
12:00 PM – 12:45 PM SPONSORED SESSION: Jellysmack Presents: Engagement Is the New Scale: How to Build Content Your Community Will Love ACC NORTH ROOM 254 Eric Korsh
(Head of Studio - Jellysmack) Engagement has become the new social currency and communities the new media brands. In this session, Jellysmack will review how we use a mix of data and community driven content to increase engagement.
51
FRIDAY, JULY 12
1:30 PM – 2:15 PM
1:30 PM – 2:15 PM
A Field Guide to the Hidden Places Where Brands Get Critiqued and Reimagined BREAKTHROUGH STAGE
Triggering Massive YouTube Growth: Metrics That Matter HEADLINER STAGE Derral Eves
(CEO - Creatus, LLC) Ready to grow and also sustain a loyal audience on YouTube? A YouTuber’s content strategy is the essential foundational element needed for massive YouTube growth, but it’s also the most overlooked! Come learn what YouTube metrics you should really pay attention to, how to create strong content, and how to test your content without hurting your channel. You will learn the latest information on YouTube AI & Algorithms, which metrics trigger YouTube growth, and how to analyze your analytics to make data-driven decisions to increase baselines.
1:30 PM – 2:15 PM Video Ad Sequences: Critical Elements Needed for Social Campaigns That Sell INSIGHTS STAGE Travis Chambers
(Chief Media Hacker - Chamber.Media) An inside look at the types of videos that are performing best in ads on Facebook, Instagram, and YouTube, from the creator of the most viewed ad of the decade who used this video funnel to double the revenue of four, multi-million dollar companies this year. Whether you’re currently running ads or not, this session will inspire ideas and strategies you can start using day one to improve your ad funnel performance.
1:30 PM – 2:15 PM The Emergence of the Celebrity Creator: What’s the Upside for Talent & the Opportunity for Brands? STRATEGY STAGE Jeron Smith (Co-Founder & CEO - Unanimous Media)
Adam Rippon
(Artist, Athlete, Activist)
Ari Avishay
(Director Marketing - Lyft)
Asani Swann
(Founder and Chief Strategist - Business Beyond the Ball) Celebrity-driven YouTube channels have come out of nowhere to be one of the defining trends on the platform in 2018. The trend started with early adopters like Kevin Hart and The Rock, but a new wave is now getting in on the act – from Stephen Curry to Jack Black to Madelaine Petsch and many more. The question everyone’s asking is: is this sustainable or a flash in the pan? Our panel breaks down why celebrity-driven channels are here to stay and what opportunities it presents for the rest of the industry.
Moderated by: Nate Houghteling
(Co-Founder & Executive Producer - Portal A)
Meredith Levine
(Fanthropologist - Random Machine) Reddit is the #8 most trafficked website in the world and a robust video ecosystem with more than a billion video views a month, yet few brands dare to read threads, comprehend the depth of memes, or understand the meaning-making happening within. This session will explore online (and offline) spaces where fans congregate to talk about and create content around brands, stories, and creators — largely outside of the prying eyes of “The Powers That Be” namely: creators, brands, advertisers, and other gatekeepers. How do you find AMAZING fan stories, understand what communities want from your products, and use social media to learn about your communities, rather than simply as places to measure the efficacy of reach?
2:45 PM – 3:30 PM The Crucial Role of Paid Media In Influencer Marketing Success HEADLINER STAGE Brendan Gahan
(Founder/EVP - Epic Signal)
Carrie Dino
(Media Director - Mekanism) We often think of influencer marketing as disconnected from the paid media ecosystem, but by working with influencers in your creative and ad targeting you can get cost-effective and efficient media campaigns. Brendan Gahan, Founder of Epic Signal, and Carrie Dino, Media Director at Mekanism Media, will walk through the steps it takes to tap into the full creative firepower of influencers and build it into your paid media strategy.
2:45 PM – 3:30 PM How to Balance Your Upload Schedule for Growth AND Audience Satisfaction INSIGHTS STAGE Gwen Miller
(VP, Content Strategy - Kin) Picture this: you’re running a fairly successful content business on YouTube and other social platforms, but you’ve stopped growing... Why? In reality, there are only a few levers you can pull to influence audience growth; if you’re not pulling any of them, you will simply NOT GROW, no matter how much your subscribers love your content. While this sounds a little gloom and doom, don’t panic! This presentation will walk you through what levers to pull, what levers to definitely NOT pull, and how you can create that perfectly balanced upload schedule which will accomplish all your growth, engagement, and audience satisfaction objectives.
2:45 PM – 3:30 PM Leveraging Livestreaming for Brand-Building STRATEGY STAGE Ai Addyson-Zhang
(Founder - Classroom Without Walls)
B. Dave Walters
(Writer & Streaming Personality)
Stephanie Liu
(CEO - Lights, Camera, Live)
Satine Phoenix
(Owner - Gilding Light)
Goldie Chan
52
(Founder - Warm Robots) Livestreaming just launched on LinkedIn and has already been live on Facebook, Instagram, YouTube, and more. Join this session where top creators on each platform come together to discuss technical and creative best practices to help brands grow using live video.
VIDCON INNOVATION SHOWCASE 2:45 PM - 3:30 PM Youth Culture: Power in Progress BREAKTHROUGH STAGE Christian Kurz
(SVP, Global Consumer Insights - Viacom)
Maya Peterson
(Sr Dir, Culture & Insights - Viacom Velocity) Power in Progress is an exploration into the new dynamics of power and how young people around the world are defining, developing, and using their power to create change, in a time when change matters more than ever. With the convergence of technology and world events, young people have a voice, power, and a platform like never before. Youth culture’s shifting attitudes about power has changed the game when it comes to growing up and generational influence. The status quo of the patriarchy, white privilege, and the 70-year-old CEO are getting challenged.
4:00 PM - 4:45 PM Introducing the Chinese Internet Video Industry Opportunity HEADLINER STAGE
VidCon’s Industry Track is excited to celebrate technology innovation in the online video industry! As part of our support for start-ups building creative new solutions, we curated a group of 12 worthy ones who are building leading-edge products to support the online video ecosystem, which includes creators, media companies, brands, agencies, and more. Check out demonstrations from Clipisode, Cinamaker, Arcturus, Papercup, StayTuned Digital Inc., Vyrill Inc., Sizzle, Medal, Sylo, Votch, Unilingo, and InVideo located in ACC North near the Networking Lounge. Demonstration hours are: Thursday, July 11 9:00 AM – 8:00 PM Friday, July 12 9:00 AM – 5:00 PM
Seunghae Ahn
(Product General Manager - Baidu) China is a blue ocean and a big market for video creators, but there are many entry barriers for international creators. Through this session, you’ll learn about the internet video industry of China and how international content creators, MCNs, and publishers can enter the market.
4:00 PM - 4:45 PM Case Study: Using Social Video to Generate Revenue. Tips and Tricks INSIGHTS STAGE
NETWORKING AT VIDCON IS EASY AND EFFICIENT!
Gavin McGarry
(President and CEO - Jumpwire Media) Social video strategist Gavin McGarry presents an in-depth case study on how he attempted to sell thousands of tickets for a well-known fan festival in 4 weeks. This session will detail insight from Jumpwire and its partner agencies in data science, pricing strategy, AI, and social video. Audience members will leave with key ideas and best practices on how to use social video to grow revenue for their business regardless of type.
4:00 PM - 4:45 PM Building Your Empire: Growing Revenue Streams Beyond Ad Share, Brand Deals, and Tees STRATEGY STAGE Lauren Schnipper
(VP, Creator Partnerships - Next 10 Ventures) Are you ready to diversify your revenue streams? Feel like you’re swimming in a sea of opportunities and don’t know which one to choose? Join us as we discuss the latest growth opportunities and the startup journey of creator-led businesses. Hear directly from creators who are forging the path, and from the partners who support their success.
Looking for customers, solutions, collaborations, or perhaps projects to invest in? One of VidCon’s main focuses is networking; to make it as valuable as possible, we use the Brella networking tool. With Brella you can create a profile, see who else is attending the event, and book meetings while on-site. The full agenda is incorporated into the app to help you plan your meetings around the sessions you would like to attend. Our Networking Lounge is open exclusively to Industry Track attendees on Thursday, Friday, and Saturday July 11–13, and is located in the ACC North 200 Level. Download the Brella app and start networking!
4:00 PM - 4:45 PM Help, Don’t Sell! How to Create Loyal Customers Via Tutorial Videos BREAKTHROUGH STAGE Dane Golden
(CEO - HEY.com) While businesses need a well-rounded approach, this session focuses on the “Help” area of YouTube’s “Hero, Hub, Help” pyramid, in which Help is identified as the foundation and largest part, but also the part that is most often overlooked. The approach has three main techniques that can be used separately or together: The Long-Tail Approach – for YouTube (and website), the Feed-based Approach – for social vidoe platforms, and the Paid Approach – how to amplify for best results.
53
IAB BRAND STORYTELLERS Friday, July 12 VidCon is partnering with the Interactive Advertising Bureau (IAB) to bring IAB Brand Storytellers to VidCon. We’ve curated programming specific to building brands using the power of online video creators with a special focus on brand safety, compliance, working with digital talent, measurement, and optimization.
9:00 AM – 9:30 AM
11:10 AM – 11:30 AM
IAB: How to Build a 21st Century Brand BREAKTHROUGH STAGE
IAB: The Creator Effect BREAKTHROUGH STAGE
(CEO - IAB) IAB CEO Randall Rothenberg provides an in-depth illustration and analysis of how direct brands are driving a tremendous transformation in the way consumer goods and services are created, marketed, and sold.
(SVP, Research & Measurement - IAB) How are consumers discovering brands and making buying decisions in today’s fragmented media market? As the use of Content Creators has become essential to marketing traditional and disruptor brands, the IAB will debut its new research that illuminates the degree to which Creators impact buying decisions. Plus, this work explores why their communities respond to their brand messaging.
Randall Rothenberg
9:30 AM – 10:00 AM IAB: Building a 21st Century Creator-Led Brand BREAKTHROUGH STAGE LaurDIY Lisa Filipelli
(Partner - Select Management Group) All online video creators are direct to consumer brands. In this discussion, Lisa Filipelli of Select Management Group and DIY YouTube star LaurDIY share their experiences with using video and storytelling to launch creator-first brands.
Moderated by: Garima Sharma
(Senior Dir, Strategy and Bus Dev - Studio71)
10:00 AM – 10:25 AM IAB: Case Study: Honda. Esports. Influencers. Performance. BREAKTHROUGH STAGE Ryan Johnson
(SVP Group Director, Branded Content - RPA)
Steve Arhancet
(CEO - Team Liquid)
Phil Hruska
(Manager of Media Strategy - Honda) Learn how Honda relates authentically to the esports audience on Twitch along with streamers, influencers and viewers, by gaining brand affinity and building a true community around their brand.
Moderated by: Kym Nelson
(SVP Client Strategy, West - Twitch)
10:45 AM – 11:10 AM IAB: The Truth About Compliance (GAME SHOW) BREAKTHROUGH STAGE Dave Grimaldi
(EVP, Public Policy - IAB)
Stacy Procter
54
(Attorney - Federal Trade Commission) Learn what is and is not considered compliant in the age of influencer marketing, and participate in a rapidfire game of “Compliant or Not?”
Susan Hogan
11:30 AM – 11:55 AM IAB: Creating a Content Strategy with Video BREAKTHROUGH STAGE Bob Wolfley
(Head of Social Media - LaunchSquad) In this session, learn how brands have become their own best storytellers and discover how the power of sight, sound, and motion have helped to drive business growth.
Moderated by: Tina Pukonen
(Head of Entertainment Strategy - Pinterest)
11:55 AM – 12:15 PM IAB: Creator Storytelling and Brand Building BREAKTHROUGH STAGE Rosanna Pansino
Rosanna Pansino is one of the most accomplished online video creators in the food space. With a range of popular cookbooks and a new line of bakeware, cake decoration kits and more, she’s turned her passionate online video audience into brand ambassadors for an expanded lineup of products for baking enthusiasts. In this discussion Randall Rothenberg of the IAB explores how she got started, top tips on integrating storytelling and merchandise, best practices in picking partners, and more.
Moderated by: Randall Rothenberg (CEO - IAB)
MEET TEACHER JESSICA SOUNDTRACK YOUR STORIES WITH EPIDEMIC. LISTEN TO OUR MUSIC ON SPOTIFY
Photo Credit: Save the Children / Rachel Palmer
One book changed her life. Jessica’s world is now wide open because she can read. She attends a school sponsored by Save the Children – and wants to be just like her teacher one day. For 100 years, Save the Children has been ensuring children’s needs are met, in the U.S. and around the world. See how one small act can change the life of a child. Register at savethechildren.org/ birthday or on social networks. (If your birthday is far off, we’ll remind you it gets closer.)
On your birthday, share your pledge on your social networks – asking friends and family to donate to Save the Children instead of buying you gifts.
Learn more at savethechildren.org/change
Analia*, age 3, California
The money you raise will change the lives of children around the world, so they make it to their next birthday. (And the next, and the next!)
CHANGING A LIFE LASTS A LIFETIME
You create content, we create
moments for families Come put the two together at
For collaboration opportunities, please contact gwlvidcon@jpublicrelations.com
55
BOOTH #809
what would you do for a bar?
56
Branding
Product Design
Brand alignment, with a vision
Thoughtfully designed and executed
Marketing
Web Development
Services tailored to each client’s needs
Custom development, maintenance, and user experience design
Content Creation
Distribution
Full-service production for e-commerce, social, and digital
Production, logistics, D2C and wholesale fulfillment
mad-merch.com
Post it perfect. Learn how Adobe Creative Cloud can help you master the art of video production. Find us on the Community and Creator oors. 57 Š 2019 Adobe. All rights reserved. Adobe, the Adobe logo and Creative Cloud are either registered trademarks or trademarks of Adobe in the United States and/or other countries.
Creators welcome.
Learn more at airtable.com/vidcon
Stream broadcast quality live events instantly over the internet with ATEM Television Studio HD and Blackmagic Web Presenter! Now with ATEM Television Studio HD and Blackmagic Web Presenter you can create professional, broadcast quality television programs from any live event plus instantly stream live out to the internet!
58
ATEM Television Studio HD is a true professional live production switcher with 4 SDI and 4 HDMI inputs. Simply connect cameras, gaming consoles and computers, then start cutting your show live using transitions such as dissolves, dips, wipes, custom graphics, logos and more. You even get a built in DVE for creating picture in picture effects for use with interviews and live commentators! The output of the switcher can
Learn more at www.blackmagicdesign.com
be connected to Blackmagic Web Presenter, which has a built in broadcast quality down converter for easy encodes of the video for streaming. The video is sent to your computer via USB, just like a webcam, so it works with any software. Stream live to YouTube and Facebook Live using software such as Open Broadcaster or XSplit Broadcaster. It even works with Skype for professional remote presentations. Web Presenter is the easiest and most affordable way to broadcast live video on the web!
ATEM Television Studio HD ...................................................................$995 Blackmagic Web Presenter....................................................................$495
It is vital to us that VidCon is a safe place for all attendees. VidCon is a private event, and people who mistreat or disrespect other people may be removed and not allowed for the duration of the event. VidCon reserves the right to permanently ban attendees and guests who do not comply with the Code of Conduct, including for future events put on by VidCon. Please use good judgment and be respectful, as we’ll dislike throwing you out almost as much as you’ll dislike being thrown out. Also, please keep in mind that we are sharing the convention center campus and hotels with others, and it is our duty to be friendly neighbors. Not everyone “gets” this thing we are all into. Let’s show everyone that we are a positive and friendly group. By registering to be in attendance at VidCon, you hereby agree to the following:
HARASSMENT
MINORS
Disorderly conduct may include (but isn’t limited to) any behavior that is illegal, unsafe, disruptive, discriminatory or causes discomfort to our attendees or guests. If someone doesn’t want to talk to you, don’t keep talking to them. If you do not have permission to touch someone, do not touch them. Please view our Anti-Harassment Policy for more information.
VidCon is an all-ages event. An attendee’s age may affect whether they need a ticket and if they are permitted to attend on their own:
Pranks that are emotionally, mentally, or physically harmful to any people or property at VidCon, actually or potentially, are prohibited. If we hear about anyone pranking in ways that are disruptive to the well-being of our guests, attendees or staff, disciplinary action may be taken, up to and including being banned from future events put on by VidCon. PROHIBITIONS
ACCESS VidCon badges and RFID wristbands are required for attendance to all official VidCon events. Badges must be worn around the neck and visible at all times. Badges and RFID wristbands are non-transferable. We do not clear rooms between events. All activities have limited capacity as set by the Fire Marshal, so even though your badge and wristband are required to access all activities, it does not guarantee you access to any activity if it has reached its capacity. All meet & greets are of a limited nature and your VidCon badge and wristband do not guarantee autographs or photos in the Instagram Meet & Greet Hall. FEATURED CREATORS The Featured Creators who participate in VidCon are excited to see attendees, but please be respectful. They need to be safe and ensure all attendees are safe while moving around the event, so do not run at or crowd around Featured Creators in public walkways, near escalators, or around doorways. Creators also need to take a break at their hotel, so attempting to follow them to their rooms or to restrooms, riding the hotel elevators, waiting in the hotel lobby, or any other similar behavior is prohibited. Purchasing a VidCon ticket does not guarantee that you will meet a particular Featured Creator. LISTEN TO STAFF All VidCon attendees and badge purchasers must adhere to the instructions of all VidCon employees and agents, all security employees and agents, the staff of Anaheim Convention Center,and any and all law enforcement personnel.
Alcohol, drugs, illegal substances, weapons, and items that can be mistaken as weapons are expressly prohibited, even if they are part of a costume. Masks or other headpieces that cover the entire face are not allowed. Large backpacks are not allowed, and other similar containers are subject to search and may be prohibited. Unlawful sale or attempted sale of badges and RFID wristbands will result in the revocation of those credentials without refund. IMAGE RELEASE
Minors 8 & under do not need a ticket but must be accompanied by an adult (18+) who has purchased a ticket to attend VidCon. Minors between the ages of 9 and 15 must have a VidCon ticket and must be accompanied by a ticketed adult (18+) at all times. Minors 16 or older are not required to be accompanied by a chaperone if it’s OK with their parent/guardian. If a parent/guardian would like to accompany their child in any capacity, they need a ticket to attend VidCon. Parents or adult supervisors of minors are responsible for the actions of minors they are supervising. Minors may be prohibited from certain areas due to the sale of alcohol at certain locations. VIDCON TERMS OF USE All VidCon attendees and guests are required to adhere to this Code of Conduct. The VidCon badge, which is required for admittance to all VidCon activities, is a revocable license. VidCon or its designees may, without refund, revoke this license for noncompliance with these terms or for disorderly conduct.
This is the part where we go ahead and state the obvious: VidCon is an event produced by, for, and about online video enthusiasts. As such, VidCon may be recorded or reproduced by VidCon, its designees, and/or attending participants. By registering to be in attendance at VidCon, you hereby authorize VidCon, its designees, and/ or attending participants to record, transcribe, modify, reproduce, perform, display, transmit and distribute in any and all media, in any form, and for any purpose any such recordings of VidCon. By registering for VidCon you hereby release VidCon, its designees, its employees, its agents, and/or its attending participants from any and all claims or causes of action you or your agents may possess, now or in the future, in connection with such activities.
ANAHEIM CONVENTION CENTER TERMS OF USE
LIABILITY
VidCon reserves the right to change or modify any policy or rule at any time and without notice.
You assume any and all risks occurring before, during, or after VidCon. You release VidCon, Viacom International Inc., and the Anaheim Convention Center and their agents, licensees, assignees, employees, and their respective affiliates and representatives from any and all claims or causes of action arising from or related to VidCon events.
Attendees of VidCon agree to observe and comply with any and all applicable policies, rules, and regulations of the Anaheim Convention Center. VidCon or its designees may, without refund, revoke this license or refuse admission for failure to observe and comply with any and all applicable policies, rules, and regulations of the Anaheim Convention Center as determined by VidCon and/or the Anaheim Convention Center. Attendees of VidCon agree to observe and comply with all applicable laws, statutes, ordinances, rules and regulations of the Government of the United States, State of California, County of Orange, and the City of Anaheim.
If you observe or feel like you are in an unsafe situation, please notify a VidCon staff or security member immediately or the VidCon 24-hr Security Hotline: 406-274-0627. Additional resources: Police: 911 Orange County 24-hr resource hotline: 211 Community Service Programs hotline: 714-957-2737 RAINN online hotline: http://bit.ly/RAINNonline
59
60
©2019 MATTEL
@barbie
youtube.com/barbie
Do have tons of fun! We’ve put together a great schedule packed full of activities, live performances, panels, and Q&A sessions, all with YOU in mind. Make VidCon the best weekend ever; laugh, dance, and celebrate with new and old friends alike. Don’t go too hard. Be sure to take care of yourself by drinking plenty of water, taking regular meal breaks, and getting enough sleep. If you’re planning on hanging out in the Arena Plaza or AwesomenessTV Festival Area, don’t forget to put on some sunscreen and bring extra to reapply! Do dress for success. Comfortable shoes and clothing are a must. Pro tip: The temperatures in the convention center and outside are very different, so don’t forget to wear layers or bring a jacket just in case. That being said, VidCon is a great place to show off your style and express yourself! Don’t leave your personal items unattended. If you happen to leave something behind, be sure to check the Lost & Found in the Anaheim Convention Center Admin Office located off the Arena Plaza.
Do have a game plan and come prepared. We don’t want you to miss a thing, so give yourself plenty of time and arrive early. If you haven’t yet, don’t forget to download the official VidCon app to build your own schedule. Don’t forget to try new things. It can be easy to get stuck in your comfort zone, but with so much to do and see at VidCon, there are tons of fun new things to enjoy and celebrate. Do be respectful and courteous of others, whether it be VidCon staff, security, or another attendee. Take a peek at our Anti-Harassment Policy if you’re ever unsure, and in general just treat others how you want to be treated. Remember, pranking in a way that is physically or emotionally harmful, even for the purpose of a video, is unacceptable. Don’t forget to socialize and make new friends. We’re all here because we’re passionate about online video, so it’s very likely that those around you share many of the same interests. VidCon can be a great place to connect with others and build lasting relationships.
Do follow the rules. Above all, we want everyone to be safe and comfortable, so please don’t do anything that is unsafe or could get you in trouble. If you have any questions about the rules, take a look at our Code of Conduct. Let’s show everyone what a great community we are! Don’t hesitate to talk to VidCon staff if you need help, feel unsafe, or witness anything inappropriate. Again, your safety and comfort are extremely important to us, so please don’t be shy! If you see something dangerous, you can also call our 24-hour emergency hotline at (657) 203-9695. Do share your experience! It makes us so happy to see that you’re having a great time, so be sure to share your photos on social and tag them #VidConUS! And as always… Don’t forget to be awesome!
Statement of Policy:
Definition of Sexual Harassment:
Reporting an Incident:
VidCon is dedicated to providing a harassment-free event experience for everyone, regardless of gender, sexual orientation, disability, gender identity, age, race, or religion. We do not tolerate harassment of event participants in any form. Use of lewd or discriminatory language and imagery is never appropriate at VidCon US. Anyone violating these rules may be sanctioned or expelled from the event at the discretion of the event organizers.
Sexual harassment does not refer to occasional compliments or other generally acceptable social behavior. Sexual harassment refers to verbal, physical, and visual conduct of a sexual nature that is unwelcome and offensive to the recipient. By way of example, sexual harassment may include such conduct as sexual flirtations, advances, or propositions; verbal comments or physical actions of a sexual nature; sexually degrading words used to describe an individual; an unwelcome display of sexually suggestive objects or pictures; sexually explicit jokes; and offensive, unwanted physical contact such as patting, pinching, grabbing, groping, or constant brushing against another’s body. Overly-revealing cosplay may result in requesting violators to cover and/or leave the convention floor. Attendees asked to stop any sexually harassing behavior are expected to comply immediately.
If you are being harassed, notice that someone else is being harassed, or have any other concerns, please contact a VidCon staff member immediately. VidCon staff members can be identified with their official staff name badges. All complaints will be treated seriously. If you cannot find a staff member to assist you, please go to Registration where a VidCon staff member will be present.
Definition of Harassment: Harassment includes, but is not limited to, offensive verbal comments, whether blatant or via micro-aggressions, related to gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, national origin, religion, age, marital status, military status, or any other status protected by law; deliberate intimidation; stalking; following; harassing photography or recording; sustained disruption of talks or other events; inappropriate physical contact; display of offensive signs, gestures, tee-shirts, symbols, etc. Attendees asked to stop any harassing behavior are expected to comply immediately.
Scope of Policy: This Anti-Harassment Policy applies to all attendees at VidCon including: participants/attendees, guests, staff, sponsors, and exhibitors. All attendees are expected to comply with this Event Anti-Harassment Policy at the event venue and all event-related social events.
Disciplinary Action: All reports of harassment will be directed immediately to VidCon organizers who may consult with and engage other staff, leaders, and legal counsel as appropriate. Event security and/or local law enforcement may be involved, as appropriate, based on the specific circumstances. In response to a report of harassment, VidCon may take any action they deem appropriate. Such actions range from a verbal warning to ejection from the event without a refund. Repeat offenders may be subject to further disciplinary action, such as being banned from participating in any future events.
61
RA - SEKOR MO FIL
1:
2
.
6
5.5 0m
m No.84 874 7 .6
mm 5.50
FILMO RA -
SE KO
1:2
R
47 87 84 o.
- SEKOR 1:
2 .6
5.5 0 m
m
No.84 874 7
6
mm 5.50
FILMO RA -
SE KO
1:2. R
N
47 87 84 o.
62
N
RA MO FIL
“
What do I need to VidCon?
“
OR
COMMUNITY TRACK BADGE
1 2
3 4 5 6
7 8
+
OR
CREATOR TRACK BADGE
INDUSTRY TRACK BADGE
Scan your wristband every time you enter the event and every time you exit. Only wristbands purchased from the official event website and ticketing partners are valid. Do not purchase wristbands from third parties. Wristbands are non-transferable and non-exchangeable.
RFID WRISTBAND
“
What do I need to know about RFID?
Wristbands will be treated as void if tampered with; do not cut or try to remove your wristband.
“
Wristbands do not loosen once tightened so don’t pull your wristband too tight! Lost, damaged, or stolen wristbands will be deactivated. Replacement wristbands are subject to a $20 replacement fee and you must show photo ID and/or proof of purchase to get a replacement. Your wristband should remain on your wrist throughout the event. Do not remove your wristband until all official programming is over and you have exited the venue. Although your information is all loaded into the RFID wristband, you will still need your badge to enter the venue. BOTH pieces MUST be with you at all times to gain access to and remain in the venue. If at any time you are found inside the venue without both, you may be asked to leave the event.
63
Increase Influencer Conversions Rates by up to
10x
MELBOURNE CONVENTION & EXHIBITION CENTRE 19 - 22 SEPTEMBER 2019
Brand Integration & Influencer Marketing, Built on AI
10,000+ Brand Deals and Counting
*2019
VIDCONAUSTRALIA.COM
CONTACT US TODAY
BENgroup.com +1 (310) 342 1500
REWARD YOUR FANS WITH… CUSTOM STICKER SETS SPECIAL KEYBOARD SKINS COOL UNIQUE EMOJIS
64
X
#FacemojiKeyboard
Didn’t get to meet your favorite creators? Book a personalized shoutout.
Save 10% on a personalized video shoutout with promo code CAMEOCON19 when you book by 7/17/2019.
“
How do I................... ......................?
“
How do I figure out what’s going on at VidCon?
There are multiple ways to find out what’s happening around you at VidCon. You can look through our agenda in the guide you are holding now or check our website at vidcon.com/fullagenda. You can also download our app! Just search VidCon in the app store. The app is your one-stop shop to be totally in the know of what’s happening in the VidCon world. To be super duper up to date, you can also follow us on Twitter @VidCon.
What does my badge/RFID wristband give me access to?
Community Track attendees have access to all content taking place on the first and second floors of the main building and the AwesomenessTV Festival Area. This includes four halls filled with panels, Q&As, expo booths, concerts, and more. If you participated in the Meet & Greet Lottery, you will also have access to the Instagram Meet & Greet Hall downstairs during your allotted sessions. Check the Community Track schedule on page 12 to see what’s what! Creator Track attendees have access to the third level of the main building, which includes Creator Track keynotes, lounges, workshops, panels, and a reception Saturday evening. On Saturday, Creator Track attendees will also have access to the second floor of the ACC North on Saturday. Creator badge holders also have access to everything Community badge holders have access to EXCEPT the Instagram Meet & Greet Hall. Head to page 30 to see all that’s in store for the Creator Track! Industry Track attendees have special access to the second floor of the ACC North building, which will include Industry Track keynotes, workshops, the Industry Lounge powered by Airtable, panels, and a reception on Thursday evening. On top of that, Industry badge holders have access to all events happening within the convention center, including the Instagram Meet & Greet Hall (but only if they participated in the Meet & Greet Lottery). See page 44 for the full Industry Track schedule.
Where is the thing I’m trying to go to?
Maps of the whole convention center and surrounding areas are on pages,10,24,31,45, & 68. Each agenda item will have a room number or name next to it, so cross-reference that with the map and you’re good to go! If you still feel lost, ask a staff member or guard, or visit our VidCon Info Desk in Lobby C.
Is there WiFi?
Yes, WiFi is available at the convention center. However, with 20,000+ people trying to connect at once, it may not be the best. Unfortunately, there is not much we can do to make it better, but we’re sure you will figure out something that will work.
How do I share my experience at VidCon 2019?
Tag everything with #VidConUS. That includes your videos, Facebook and Instagram posts, tweets, twitches, pins, snaps, and chats.
How can I meet my favorite creator?
The Meet & Greet Lottery results have been distributed. You must have the proper wristband and credentials to enter the Instagram Meet & Greet Hall. However, our Featured Creators will also be participating in panels, Q&As, and other fun content throughout VidCon, so there are lots of chances for you to see them this weekend. A limited number of impromptu, first-come, first-served meet & greets will take place in Hall D at the PicsArt Bonus Creator Appearance Zone. Because these are spontaneous, we can’t share ahead of time who will be there or when, but you may have a chance to see one of your favorites there! Download the VidCon app and follow @VidCon on Twitter for live updates on appearances in this area during the event!
Where can I score a delicious meal?
My badge or wristband was damaged or lost. What do I do?
Damaged, broken, defaced, or lost credentials can be replaced for a $20 fee. If you replace a wristband, the original wristband will be deactivated and a new one will be loaded with all of your current info. Simply visit the Registration Help Desk at either Registration location to purchase replacement credentials. You must provide a photo ID or some proof of purchase in order to get a replacement.
Where are the All Gender Bathrooms?
All Gender Bathrooms may be found in the following locations: Outside of Lobbies A and C, near ACC Room 205, ACC Room 304, ACC North Room 254.
What services do you provide for attendees with disabilities?
Please see the information below. If you have any questions, please visit the Accessibility Info Desk in Lobby C.
Quiet Room
The quiet room is located in ACC Room 205. We ask that folks not eat, talk, or make noise in this room as it is intended to be a dedicated quiet space.
Seating
Don’t let the hanger set in! There are plenty of options around the convention center, including a bunch of great food trucks in the AwesomenessTV Festival Area and the Arena Plaza, as well as some food court options within the convention center.
There is designated accessible seating in all content rooms.
I’m a parent/guardian. What should I do all weekend?
Wheelchair/Scooter Rental
If your child is under the age of 16, you must accompany them at all times. If you have purchased a VidCon ticket, you can enjoy quality bonding time with your child by going to programming to learn more about this whole online video thing. If you don’t have a VidCon ticket, you will not be permitted inside the event, but if your child is over the age of 15 and you’re fine with them being on their own, feel free to kick back and relax in our Parents’ Lounge located in the Anaheim Marriott!
Where is the Lost & Found?
If you have found a lost item, please bring it to the Anaheim Convention Center Admin Office, located off the Arena Plaza near the flagpole. If you have lost an item, please go to the Admin Office to see if it has been returned or contact the Anaheim Convention Center Lost & Found. They can be reached by phone at (714) 765-8950.
Service Animals
Guide, signal, and service animals are permitted on the Anaheim Convention Center Campus.
Wheelchair or Mobility Scooter reservations may be made directly with the Hilton Anaheim, located next to the ACC.
ASL Interpreters ASL Interpreters will be signing at the following locations/events: • YouTube Arena (Friday/Saturday) • Spotlight Stage (Thursday/Friday/Saturday) • Trending Stage presented by (Thursday/Friday/Saturday) • Discovery Stage (Thursday/Friday/Saturday) • Disability and Activism panel • The VidCon Creator Keynote
65
We proudly support our friends at
and congratulate them on their 10th anniversary!
WWW.UNITEDTALENT.COM
0
45
15
30
66 @KessToys
@KessPlay
@KessToys
Helping creators win at life. Weirdos welcome.
Come join us at GlassesUSA’s Lookin’ Good Suite! Try on our stylish glasses, take amazing pictures with our professional photographer and enjoy tons of surprises.
See you there
TM
67
DISNEYLAND
VIDCON ARENA PLAZA REGISTRATION
5
Parking Entrance
KATELLA AVENUE
ACC NORTH CAR PARK 1
PORTOFINO INN & SUITES
HA LL A
WEST STREET
CAR PARK 6 Parking Entrance
HA LL
CAR PARK 5
HA LL
HILTON PARKING
B
HILTON ANAHEIM
C
CAR PARK 4
SHERATON PARKING Passenger
FESTIVAL PLAZA
HA LL
SHERATON PARK HOTEL
CONVENTION WAY
D
CLARION HOTEL
ANAHEIM MARRIOTT
ENTRANCE HALL E
(LOWER LEVEL BELOW HALL D)
TRANSIT PLAZA
ENTRANCE HALL E
(LOWER LEVEL BELOW HALL D)
68
VIDCON BORDER MUST HAVE BADGE AND WRISTBAND TO ENTER
VIDCON MARRIOTT LOT REGISTRATION
HARBOR BOULEVARD
AR
EN
A
PL A
ZA
AR EN A
RESIDENCE INN
SPRINGHILL SUITES
CALIFORNIA TERRACE
ANAHEIM CONVENTION CENTER
LEVEL 3
KATELLA TERRACE
ACC NORTH 200 LEVEL
ANAHEIM CONVENTION CENTER
LEVEL 2
ANAHEIM CONVENTION CENTER
LEVEL 1
ARENA
HALL A HALL B
HALL C
ACC NORTH PLAZA LEVEL
HALL D
GRAND PLAZA
ACC NORTH 100 LEVEL
HALL E R TO EA K CR RAC GE T UN LO 03CD 3
ANAHEIM CONVENTION CENTER
LOWER LEVEL
L BA
B M OO LR L BA
C
G
ise
he
nn r
CK RA
9
R KE N EA -I SPHECK A C 251
RY ST DU GE IN OUN L
H
DU
G OU HR KT GE EA STA
GY TE RA E ST STAG
BR
5 20 IET QU OM RO
7
le
tab
Air
D RE SO NS ON SP SSIO SE
IN
20
20
LY
ON
T RY ST
6
20
N CO AZA VID A PL ION T N E RA AR GIST E R
8
20
2B
i
alt
Tip
CE RA
KIN OR E TW NG NE LOU
ER
IN
eU Liv
21
CE
AN
AT
L BA
TR
EN
D
Vid
Se
G
KIN OR B TW 4A NE 30
K AC
LL
IQ
R YT TR US
TE KA
M OO LR
OO LR
M
L BA
D
be
o Ad
L BA
E
dy
M
E AC
ud
OO LR
TE
eB
G
KIN OR TW 4CD NE 30
RR
NIA
R IFO
L CA
b Tu
OO LR
M
A
D RE SO NS ON IO SP ESS 3AB S 30
0
21
A 12
M CO E VIA UNG LO 252C
ER
E AG ST
LIN
AD
HE
S HT SIG E IN TAG BC S 3A 25
2
1B
21
1A
21
3 21
N
EO OD EL DE CK RCA A
PO
RF
EX
NE
PO
EX
UE UE AQ EN AR LL
HA
A
H
EN
H
CE
AN
TR
EN
L AL
CE
AN
TR
L AL
HA
LL
HA
B
Y ILIT SIB K ES DES ACCINFO K DES INFO
CE
AN
TR
EN
C LL
HA
EN
D
E
LL
HA
NC
A TR
CE
AN
TR
EN
LL
PO
EX
NI
R TO E EA ON CR E Z US ANC N BO EAR P AP
KS
RE SP UT AGE LN ZE Y ST A R ® H VE M’S SCO M& DI
IKE RT EN U TH T CO OR SP
RX PE S HY ORT P ES
P
AD
C RU
E ER AG ST ITT NG TW DI BY N D E TR NTE SE RE
DT
E UB UT A YO REN A
SP
O FO
GE
TA
TS
IGH
L OT
V ST
O FO
ES
N ME
SO
E AW
E
NC
RA
T EN
VIDCON RFID BOUNDARY MUST HAVE BADGE & WRISTBAND TO ENTER
C RU KS
AN CE
E AG ST
TR
EN
E
NC
RA
L IVA ST
FE
DT
T EN
69
Supporting content creators in capturing the world their very own way. Visit Booth 1414
SELL
B E T T E R L I G H T. B E T T E R C O N T E N T.
OUT WELL ACTON CAMS
DRONES
70 DSLR’S
SMARTPHONES
W W W. L U M E C U B E .C O M
INFLUENCER MARKETING. DONE RIGHT.
100K creators choose Patreon. See why. Predictable revenue. Sustainability. Creative freedom. Modern fan club. Exclusive content. Merch. Give your fans what they want.
C
M
Y
CM
MY
CY
CMY
K
When your passion becomes a business
SEMAPHORE
IS YOUR GUIDE.
Learn more at patreon.com/c/video
Creators should spend their time creating… Let us worry about the rest.
A good connection doesn’t require being tied down. Wireless means no obstacles, no distractions, just effortless audio, every time. XS Wireless Digital empowers your inner creativity by allowing you to roam free. Lose the cables but keep the connection. sennheiser.com/xsw-d
Visit us at VidCon Booth #LVL3_SEN
Interested? Email partnerapp@studio71us.com
“
It’s been quite a year.
“
Over the last 12 months, it seems that online and social video have turned a corner from rainbows and unicorns to something darker. From the increased scrutiny of Facebook and Google/YouTube by governments worldwide to the increasingly impossible games of whack-a-mole played by top platforms as they attempt to squelch horrific and hateful content, our favorite escapes have also become havens for haters — and much, much worse. Sort of, unfortunately, like the real world. And as “influencer” surpassed “authentic” as the most overused word in online video, we saw a rise in fake and virtual influencers, and an influencer became the youngest person to ever be worth a billion dollars (*cough* Jenner *cough*). Nattily crafted moments became the biggest thing on some platforms, supplanting the real moments and emotion that bring us back to our favorite creators day after day and year after year. But despite the tawdry edges and airbrushed corners, the center still brought us great joy and great progress. The expansion of fantastic places for creators to find a home continued apace, with LinkedIn finding its stride, TikTok becoming a hotbed of creativity, Pinterest leaning in with new video capabilities, Snap rebounding with great design and a real Android product, and Twitter continuing to build out a strong news and streaming business. There have never been more wonderful places to build community and surprise and delight a growing audience. The definition of a “social video platform” continues to evolve and expand in exciting new ways while continuing to foster a sense of community. In the biggest moment in Fortnite history, VidCon 2018 performer Marshmello dazzled a crowd of over 10 million spectators, all gathered in the game’s Pleasant Park.
72
Plus, creators now have many more great ways to get paid for what they do. Patreon made big strides this year, rolling out new capabilities and features as it continued to become more mainstream. New ways to create and sell to your audience continued to develop; and as the lines between traditional celebrity and online video celebrity blurred, we entered a new continuum between traditional media and the new media world we love so much. Hey, did you hear that Will Smith is on YouTube? Or that Lilly Singh is doing a late-night show on NBC? Those are just a few examples of the genre-busting fluidity that we saw develop since last we gathered in Anaheim. Oh, and your favorite online video event will officially become a tween as we put on our tenth show this week in the US. We’ve expanded in many exciting ways, from a new focus on building your career and creative chops on the Creator Track to our first famous pet track — in partnership with The Dodo — on Saturday. We built a basketball court in the Expo Hall, where you can play against top creators, and on the Industry Track the IAB is bringing a Direct Brand Summit to the event on Friday. With more panels, concerts, parties, and activities than ever before, our 10th VidCon is going to be our best yet — by far! And we’ve brought back most of the original speakers from VidCon One! So if you see a VidCon staffer, or one of those OG creators, wish them a happy 10th birthday, and please join me in thanking Hank and John Green for building such an amazing thing that is so very clearly built to last! Jim Louderback GM, VidCon
THANKS TO OUR AMAZING SPONSORS
73
THANKS TO OUR AMAZING SPONSORS
74
Vumi
Southern California
75
0
4
8
12
RØDE Wireless GO COMPACT WIRELESS MICROPHONE SYSTEM
The Wireless Go™ is the world’s smallest, most versatile wireless microphone system. The transmitter acts as both a clip-on mic or beltpack for a RØDE lavalier, sending crystal clear broadcast-grade digital audio using new Series III 2.4GHz transmission to the receiver.
The e Cho oice of To odayy’s Cre eatiive e Gene era ation..™ ro ode.com
_Ad.indd 1
30/5/19 11:3
76 © 2019 Canon U.S.A., Inc. Canon is a registered trademark of Canon, Inc. in the United States.
USA.CANON.COM/DARETODREAM SHOP.USA.CANON.COM/SHPRINCK
“
The Amazing VidCon Team
“
Hank Green, Co-Founder John Green, Co-Founder Jim Louderback, General Manager Colin Hickey, VP of Operations Sarah Tortoreti, VP of Marketing Julia Maes, Executive Producer Travis Morss, Director of Programming Valerie Barr, Programming Producer Ryan Cole, Programming Producer Natalie Schaefer, Director of Creator Partnerships Ana Sena, Creator Partnerships Manager Chelsea Maroney, Creator Partnerships Manager Wendi Ekblade, Director of Event Security & Operations Fiona Murphy, Senior Expo Manager Hannah Andersen, Account Manager
THE LEADER IN DIGITAL REPRESENTATION
Duncan Gasiewicz, Senior Manager, Branding & Design Jeannette Francia, Marketing Manager Silvia Roma, Registration & Customer Service Manager Melissa Bernstein, Customer Service Coordinator Brooke Berry, Social Media Manager Kailee Simpson, Operations Manager Justin Haider, Event Producer Stacey Kelly, Original Content Director Meagan Faison, Original Content Producer Celine Sargent, Executive Producer, VidCon Australia Jacques Keyser, Director of Content, VidCon London
@abramsartistsagency
Gerardo Lopez, Staging & Production Consultant Mark Robertson, Industry Track Director Brent Weinstein, Business Development Natalie Novak, Business Development Briana Hildebrand, Business Development
“
Tell us what you think. ON-SITE RESEARCH
“
• We want to hear about YOUR VidCon experience! •
Listen while you workout.
Do you have thoughts, feelings, or opinions about your time at VidCon? We want to hear them! Be on the lookout for a VidCon Official Research Team member and ask to chat with them!
• Please also check your email next week for our survey about the event.
This is YOUR Con!
1
Take 5 and talk to our Official VidCon Research Team in the RED SHIRTS.
2
Check your inbox for a survey after VidCon is over.
3
Be honest and be heard!
#VidConUS
77
USE THESE PAGES FOR AUTOGRAPHS AND MEMORIES OF ALL THE PEOPLE YOU MEET AT VIDCON!
78
79
As we look back at ten years of VidCon, please join me in thanking the dozens of big, beautiful brains (dozens!), hundreds of voices, and thousands of warm hearts that have brought us here. First, thank you to our team: Colin, Jim, and Sarah, thank you for continuing to pull me out of my comfort zone and push us forward together. Travis, Valerie, Ryan, Natalie, Ana, Chelsea, Kailee, Justin, Wendi, Fiona, Hannah, Silvia, Melissa, Jeannette, Duncan, Brooke, Celine, Gerardo, Mark, Stacey, and Jacques, thank you for the literal blood/sweat/ tears and also literal bear hugs/shaka bras/uproarious laughter you’ve given me and each other. To the incredible talent that surrounds us in real life at the event, and online throughout the year, thank you for being pillars in your communities, thoughtful with your peers, and honest and careful with yourselves. Thank you especially to the creators who came together with Hank and John to make the first VidCon in 2010, for braving a hotel basement for the sake of making meaningful connections. Thank you also to the sponsors who help provide such an incredible buffet of events and experiences for our guests, and to Brent, Natalie, and Bri for your work on the sponsorship team. Thank you to Lauren and your team for making these visions a reality. Thank you to all the security, catering, electrical, A/V, hospitality, vendor, and okay, everybody teams who keep the gears turning for this massive endeavor that is VidCon. Thank you to our new Viacom family for giving us the resources to grow and explore the world of live events in ways not previously possible. Thank you also for allowing me to continue to live in the mountains. Thank you to the fans for loving and living online video. Thank you to the parents who encourage your children to do so, to the friends and family who don’t totally understand this world but allow you (and us) to. Together we have crafted this world, this celebration of online video, and I am indebted to you all for whatever degree of contribution you may have made along the way. Stay hydrated!
80
Julia Maes Executive Producer, VidCon US
“
What a tremendous honor it is to be here with you all this week!
“
Twitter Video @TwitterVideo
#LiveAtVidCon
(\_/) || (•ㅅ•) || / づ
81
82 Š2019 Mars or Affiliates