WE Social 2021 by Social Magazines

20 21

VOL 1

NORTHSHORE

Celebrating Women in Business

CELEBRATING ALL WOMEN IN BUSINESS

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FROM THE EDITOR JEN MEADOWS | Editor, WEsocial There is something about the collective strength and power of successful, impactful and giving women that is so special in our community. They are forces of nature, capable of accomplishing so much, and just by virtue of who they are, they serve as incredible role models. We proudly present WE Social, our annual issue profiling women of impact and influence. They come from various backgrounds, possess varied skills and passions, and are making a difference every day in their chosen vocation. Please take your time and read every word of each profile and learn about the accomplished and enterprising women featured throughout this publication. They more than deserve the spotlight and your attention for all that they are doing as they help lead this community. We encourage you to think of them should you be looking for the products they sell, the services they offer, or wish to get involved with the important philanthropy missions they support. They are distinguished women of the Northshore community we are all proud to know.

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COMING IN MAY

REAL ESTATE KEY PLAYERS & PERSONALITIES IN THE NORTHSHOREâ&#x20AC;&#x2122;S REAL ESTATE MARKET

N O R T H S H O R E • VO LU M E 1 · 2 0 2 1 PUBLISHER David Renfro EDITOR Jen Meadows COPY EDITOR Lana Cagle SALES David Renfro | 731.499.1414 Jen Meadows | 985.687.8980 Erin Heltz | 985.956.0297 PHOTOGRAPHY Jen Meadows CONTRIBUTING WRITER Liesel Schmidt GRAPHIC DESIGN Corning Publishing Company SOCIAL MEDIA & WEB DESIGN Will Cross A PRODUCT OF SOCIAL NORTHSHORE MAGAZINE www.socialnorthshore.com

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8 | WE SOCIAL 2021

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The Ladies of Mercedes Mercedes-Benz of Covington

8080 Westshore Drive Covington, LA 70433 | 985-900-1212 | MBofCovington.com

CONTENTS 16

Profile:

Influencer:

Profile:

MICHELE KIDD SUTTON

MICHELE COOPER, M.D.

JEMBBER ROBINSON, M.D.

MARIE MAHONEY, M.D.

DEVON AUBIN

LAURIE MCCANTS

Profile:

Young Entrepreneur:

Profile:

JOAN COFFMAN

ABBIE ICAMINA

JULIA TUMMINELLO

JEN BAUDIER

EMILY WEBBER

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N O RT H S H O R E VO LU M E 1 Â· 2 0 2 1 THE VIEWS AND COMMENTS EXPRESSED BY THE AUTHORS ARE NOT ALWAYS THAT OF OUR EDITORS OR PUBLISHERS. WHILE EVERY EFFORT HAS BEEN MADE TO ENSURE THE ACCURACY OF THE INFORMATION IN THE PUBLICATION, WE SOCIAL ACCEPTS NO RESPONSIBILITY OR LIABILITY FOR ANY ERRORS, OMISSIONS OR RESULTANT CONSEQUENCES, INCLUDING ANY LOSS OR DAMAGE ARISING FROM THE RELIANCE ON INFORMATION IN THIS PUBLICATION. ALL IMAGES CONTAINED IN WE SOCIAL MAGAZINE ARE SUBJECT TO THE COPYRIGHT OF WE SOCIAL, BUT NOT LIMITED THERETO. REPRODUCTION OF ANY PART OF THIS MAGAZINE WITHOUT PRIOR WRITTEN PERMISSION IS PROHIBITED.

70515 LA-21 â&#x20AC;¢ COVINGTON, LA 985.900.2410

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CONTENTS 43

Profile:

MARTHA STEWART M.D.

MIMI GOODYEAR DOSSETT

C. ANN CONN, M.D.

PATRICIA MORGAN, M.D.

KATHLEEN MCCULLOUGH

LINDSAY WIPPERLING

Profile:

WE Social:

MICHAÉL BURNS

KRISTINE BALL

JAMIE MCHUGH

EUGENIA GANGI

CHAMBER OF COMMERCE

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N O RT H S H O R E VO LU M E 1 · 2 0 2 1 THE VIEWS AND COMMENTS EXPRESSED BY THE AUTHORS ARE NOT ALWAYS THAT OF OUR EDITORS OR PUBLISHERS. WHILE EVERY EFFORT HAS BEEN MADE TO ENSURE THE ACCURACY OF THE INFORMATION IN THE PUBLICATION, WE SOCIAL ACCEPTS NO RESPONSIBILITY OR LIABILITY FOR ANY ERRORS, OMISSIONS OR RESULTANT CONSEQUENCES, INCLUDING ANY LOSS OR DAMAGE ARISING FROM THE RELIANCE ON INFORMATION IN THIS PUBLICATION. ALL IMAGES CONTAINED IN WE SOCIAL MAGAZINE ARE SUBJECT TO THE COPYRIGHT OF WE SOCIAL, BUT NOT LIMITED THERETO. REPRODUCTION OF ANY PART OF THIS MAGAZINE WITHOUT PRIOR WRITTEN PERMISSION IS PROHIBITED.

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“It was like yoga, weight training, sculpting, and muscle massage all in one 30-minute session. I noticed results after my second session and I look forward to more.” - Patient J.E.

Quotes “It’s also crucial to realize the importance of character over skill in any endeavor. Integrity always wins, regardless of the choices in front of you. Always strive to be the best, each and every day.” LAURIE MCCANTS

“I’ve learned that it’s important to have faith in yourself! Don’t compare yourself to others and remember that YOU should be your biggest competition. Find your passion and pursue it, and don’t allow others to keep you from your goals.” ABBIE ICAMINA

FROM OUR WOMEN IN BUSINESS

“Extraordinary service and positive relationships add value in any industry—particularly healthcare. That is a profound responsibility and one I am grateful to be a part of and live out each day.” JOAN COFFMAN

“I’ve faced incredible obstacles that would have made many people give up, and then there are the everyday frustrations that often make me feel like I’m failing in some aspect of my life. It sometimes seems like it would be easier to quit and just have one focus, but I’ve learned that easier isn’t always better. I can’t imagine quitting. When you work hard toward a goal, even on a bad day, you finish the game and come back for more.”

“A great deal of our success comes from dividing and conquering the responsibilities. We understand each other’s strengths and work hard together to accomplish our goals.” KRISTINE BALL

“God may not have given me the gift of healing, but I am grateful to be blessed with the tools necessary to provide leadership, resources, and support to those who have answered the call to save lives and ease suffering.” MICHELLE KIDD SUTTON

DR. MICHELE COOPER “Every individual has different taste, and it’s my mission to be mindful of that and to create unique rooms specifically for them and their lifestyle.” KATHLEEN MCCULLOUGH

To some people, success means taking risks; for others, success is more of a consistent effort and slow growth. As an entrepreneur, it can be either one or a combination of both. There’s no exact recipe for success, and it’s different for everyone—you just have to follow your gut.” EUGENIA GANGI

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“I find inspiration daily in seeing how designs impact the lives and homes of others. It’s so exciting and rewarding to see a simple idea turn into a completed project.” LINDSAY WIPPERLING

“My life would not be as fulfilled if I did not surround myself with such strong, loving, and faithful women.” “I’m proud that I can be a mother who takes care of her family while still working full time in a demanding career.”

JAMIE MCHUGH

DR. PATRICIA MORGAN

“Her example(speaking of her grandmother) reminds me to enjoy my family and friends—the most important things in life—no matter what else is happening.” MIMI DOSSETT

“If I could, I would go back and tell my younger self to hold steady and keep applying myself, because all of this would eventually happen.” DR. C. ANN CONN

“Seeing them(her patients) get better and enjoying quality of life inspires me to continue in this vocation.” DR. MARIE MAHONEY

“We are given the humbling opportunity to be allowed into people’s lives in the most vulnerable of ways. I love having the opportunity and the ability to serve others and create positive, lasting relationships. The role of a family physician allows you to become fully immersed in the lives and community you serve.” DR. JEMBBER ROBINSON

“Leading a team of women to their greatness is my calling.” JEN BAUDIER

“When we are innovative, we are able to produce great ideas.”

“Every day I am amazed by my patients—especially this past year, when I’ve seen such strength in those who have been through so much.” DR. MARTHA STEWART

“What I do each day allows me to truly serve and contribute to the health of my community and make a difference in our customers’ lives.” EMILY WEBBER

MICHAÉL BURNS

WE SOCIAL 2021 | 15

By Liesel Schmidt

s the CEO of North Oaks Health System, Michele Kidd Sutton, FACHE has a lot of responsibility resting on her shoulders, but she thrives under the pressure—and she’s proud of the example she’s setting as a woman in her field. “I’ve established a strong, resultsoriented record of accomplishments over the course of my career, which ultimately led to my selection as President/ Chief Executive Officer of North Oaks Health System by its Board of Commissioners,” she says. Daunting though the task before her might seem on any given day, Sutton is extremely passionate about her work; and knowing that she’s making a difference keeps her going. “I have worked in three different industries throughout my career, but healthcare leadership is what has really resonated with me,” she explains. “Working in healthcare is a calling, and witnessing what a difference the North Oaks team makes in someone’s life never ceases to inspire me. It just never gets old. I have the privilege of seeing our doctors, nurses, housekeepers, plant operations engineers, and ancillary staff improve the lives of our patients and their families with each and every interaction. These healthcare heroes are selfless and graciously use their skills to treat our patients as if they were part of their immediate family. God may not have given me the gift of healing, but I am grateful to be blessed with the tools necessary to provide leadership, resources, and support to those who have answered the call to save lives and ease suffering. I wake up energized each morning in anticipation of observing the great deeds our team will accomplish, and I am constantly in awe of their compassion and teamwork.”

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Michele Kidd Sutton, FACHE CEO, North Oaks Health System

As a member of the Louisiana Hospital Association since 1988, Sutton has long been working with numerous committees and is now a current member of the Board of Trustees and Political Action Committee Board of Directors. Additionally, she serves on the board of the Louisiana Hospital Association Trust Funds. She is also a member (and past president) of the Rotary Club of Hammond as well as the Greater Hammond Chamber of Commerce, a lifetime member of the Southeastern Louisiana University (SLU) Alumni Association, a board member for the Lions Athletic Association, and Champagne Bingo chairperson for the FeLions (Female Enthusiasts for Southeastern Athletics). Regionally, she’s involved with the Northshore Business Council, Northshore Healthcare Alliance, and the New Orleans Chapter of the Women’s Healthcare Executive Network. As president and vice president of the American College of Healthcare Executives (ACHE) Southeast Louisiana chapter, she helped orchestrate the merger of both state chapters into one. She has also had the honor of representing Louisiana nationally as an ACHE Regent and currently serves as a Governor.

15790 Paul Vega, MD, Drive Hammond, LA 70403 985-230-7700 northoaks.org

WE: What are your favorite hobbies? Michele Kidd Sutton: Topping the list is cooking. I am happiest cooking for my husband and groups of our friends. I love creating recipes and watching others react to the flavors as we enjoy the meal together. Sailing and visiting the Caribbean Islands also is a favorite pastime, and I’m an avid SLU sports fan. I attend as many sporting events as I can, but by far, baseball and softball are my favorites. Lion Up! WE: What is your spirit animal? MKS: I most identify with the friendly and curious nature of dolphins. Not to mention that my favorite place is deep blue water.

WE SOCIAL 2021 | 17

By Liesel Schmidt

hile she could have been satisfied with the proud accomplishment of being the first in her family to attend college, Michele Cooper had much bigger dreams driving her: she wanted to go on to medical school and become a surgeon. Motherhood could have easily derailed her plans, but her fierce determination spurred her on—no matter what challenges came her way. “I never gave up,” she recalls. “I’ve faced incredible obstacles that would have made many people give up, and then there are the everyday frustrations that often make me feel like I’m failing in some aspect of my life. It sometimes seems like it would be easier to quit and just have one focus, but I’ve learned that easier isn’t always better. I can’t imagine quitting. When you work hard toward a goal, even on a bad day, you finish the game and come back for more.” As a board-certified plastic surgeon, Cooper meets a great many people in search of something, and it’s helping those people find what they’re looking for that makes her so passionate about her work. “Many beautiful men and women come to me daily asking to help diminish an insecurity that has plagued their life,” she explains. “Watching these wonderful people step out into the world after their procedure with a new-found confidence is what keeps me going. As a plastic surgeon, I have the ability to make people feel comfortable in their own skin, which is no small feat considering the illusions created by social media. The enthusiasm and excitement our patients express with their results act to inspire myself and my staff. The confidence that the patients exhibit after their procedure is not only inspiring to me but to everyone in the office.” A proud sponsor of biomed engineering students at Tulane and undergraduate STEM students at Towson University, Dr. Cooper and her husband have also contributed to many private schools and universities in addition to supporting such charities as Covenant House, New Heights Therapeutic Riding Program, various breast cancer charities, and Nyaka School for AIDS orphans in Uganda.

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Michele Cooper, M.D. Board-Certified Plastic Surgeon

1090 W Causeway Approach Mandeville, LA 70471 985-626-6163 MicheleCoopermd.com

WE: What book impacted you most? Michele Cooper: Growing up I read many books about medical topics. Two books I read in high school that really sealed my interest in a career in medicine were And the Band Played On: Politics, People, and the AIDS Epidemic by Randy Shilts and The Making of a Woman Surgeon by Elizabeth Morgan. Practical experience was important in my decision too, so I worked at a local hospital in radiology from age 15-22, volunteered in labor and delivery, and worked for an allergist. WE: What is your spirit animal? MC: My dog Coco. She is cute on the outside but a feisty Tasmanian Devil on the inside. Sheâ&#x20AC;&#x2122;s only 10 pounds but will attack a pit-bull (we have one named Tango, and Tango is afraid of her). She might not win the fight, but she wonâ&#x20AC;&#x2122;t EVER back down.

WE SOCIAL 2021 | 19

CRUSHING IT

By Liesel Schmidt

Fulfilling your dreams takes more than just setting a plan in place and going after it. Effort is half the battle, but so is how you go about things. There are certain

things that will help you get ahead and be successful, and we’ve got five tips to help you truly crush it. START TAKING RISKS We’ve always been taught to be conservative and play it safe, to bet on things that have known odds. But that’s not how you really get ahead. You have to put yourself out there and set big goals—ones that may not, at the outset, seem totally possible. Bet on yourself. Believe that you have what it takes to make your dreams come true and go after them. Even if you don’t succeed, you’ll have at least tried. Failure is a big part of success, because you learn from your mistakes, and that will ultimately bring you to the thing you want most. You win the game, or you learn what not to do, and that changes the course of the future, either way.

BE COURAGEOUS TO FIND YOUR CONFIDENCE It takes a certain amount of courage to put yourself out there—especially if you’re not naturally confident. And admit it, you probably know that success takes confidence enough in yourself to go after what you want. Confidence and courage are connected, because if you have enough courage to do the things that seem daunting, you’ll begin to build your confidence in yourself. The more you try and succeed, the more you’ll realize you have what it takes; and the next time will be easier for you. TO THINE OWN SELF BE TRUE Getting ahead means standing out, so stop trying to be another version of everyone else. You’re an individual with her own unique personality, so let yourself be who you really are. When you allow authenticity to shine through, people will take notice and remember you—and that’s incredibly important in business. DON’T HIDE You’ve got mad skills, so let people know what you can do. You can still be modest about your abilities and your accomplishments by bringing attention to them in a way that doesn’t seem arrogant. People will have respect for you and see your skills as an asset, which will make you more successful with your clients and potential investors. CHASE YOUR DREAMS Adulting is hard, right? All those responsible choices we have to make...like not following our true passions because they’re too risky. What if? What if you did it? Well, that would just be irresponsible, right? Wrong. If no one ever took the risk of chasing their dreams, the world would be a much different place. Remember that and take the leap. Do it wisely, of course, with a plan that is well thought out, but DO it. Don’t let the possibilities of what could happen scare you from the amazing things that could be.

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TOPS in NORTHSHORE

COMING

2021 TRUE READERS CHOICE WITH A SOCIAL SPIN

By Liesel Schmidt

he medical profession has many facets; and for Jembber Robinson, her training as a pharmacist has been an instrumental part of her practice as a doctor. A “familycentered” physician, she provides care and serves as an advocate for parents and their kids; and the patients she sees everyday are a source of inspiration that carries her through even the toughest challenges. “My work serves as its own ministry,” she says. “We are given the humbling opportunity to be allowed into people’s lives in the most vulnerable of ways. I love having the opportunity and the ability to serve others and create positive, lasting relationships. The role of a family physician allows you to become fully immersed in the lives and community you serve.” Robinson holds a doctorate in pharmacy from Florida A&M University and received her medical degree from the University of South Carolina School of Medicine in Columbia, South Carolina. She served her family medicine residency at the Phoebe Family Medicine Residency Program in Albany, Georgia, and earned a master’s in business administration from Tulane University. She is a member of the American Medical Association, the American Academy of Pediatrics, the American Academy of Family Physicians, the American Pharmacists Association and the National Diamondback Pharmacy Alumni Association. As successful as her career has been, it has not been the easiest of roads. “I overcame great adversity in an effort to achieve my goals,” Robinson says. “I had several obstacles that should have kept me from becoming a physician, and I wasn’t always receiving support from the places you’d most expect. I don’t consider myself to have achieved any miraculous feat; but I am proud to show my kids that, with faith and hard work, you can accomplish your goals.” During her down time, Robinson enjoys singing, cooking, traveling, event planning, and do-it-yourself projects. She also involves herself with the community by serving at food banks and working with youth and women, particularly adolescent and teen females. “My mother made sure that serving others was a constant part of our childhood,” she notes. “I learned the impact of service at a very young age and have continued to give back my time, labor and funds whenever possible.”

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Jembber Robinson, M.D. PharmD, MBA Family Medicine Our Lady of the Lake Physician Group

1810 Lindberg Dr, Suite 1100 Slidell, LA 70458 985-646-0945 ololrmc.com

WE: What is your spirit animal? Jembber Robinson: The elephant. From afar, they seem majestic and gentle; but I recognize their strength and power. They are known for their cooperative spirit, loyalty, and intelligence. Research has shown that they are wonderfully complex and able to express emotions and thoughts. WE: What book impacted you most? JR: The Bible. It is an amazing reference for guidance and clarity. WE: What are your favorite hobbies? JR: I love creating with my hands, whether itâ&#x20AC;&#x2122;s arts and crafts, DIY home decor, or furniture restoration/ repurposing. I find excitement in creating something unexpectedly beautiful from what would have been thrown away.

WE SOCIAL 2021 | 23

By Liesel Schmidt

ost breakthroughs in the medical field come through technology or medicine itself, but Marie Mahoney made a breakthrough of another kind: She started a hospitalist company before there were any physicians in the Slidell area who dedicated themselves exclusively to patient care in the hospital. “I was part of the first hospitalist program at North Shore Regional Medical Center (now Ochsner) and later at Slidell Memorial Hospital,” Mahoney says proudly. She is excited to join Our Lady of the Lake Physician Group in the clinical setting, where she can establish longer-term relationships with her patients. As stressful a field as she’s in, Mahoney finds inspiration in her patients. “They teach me so much. It is truly amazing what some patients and their families go through during a major surgery or a complicated illness,” she says. “Seeing them get better and enjoying quality of life inspires me to continue in this vocation.” Another point of inspiration in her career has been Edith Stein, a German doctor of philosophy. “She was a great thinker and a brilliant woman,” Mahoney explains. “Her writings are deep and very inspirational, particularly to women. One of my favorite quotes from Edith Stein is, ‘Do not accept love if it lacks truth, and do not accept truth if it lacks love.’ Before her death in the Auschwitz concentration camp in 1942, she contributed to the field of philosophy, was a prolific writer, and spoke about the gift of womanhood.” Despite her successes throughout her career, there are, of course, things that she wishes she’d learned sooner. “If I could go back, I would tell my younger self not to sweat the small stuff, to stay in shape, and to do my best to find a balance between career and family,” she admits. In the spirit of care that has been such a force in her life, Mahoney is greatly supportive of the community and its needs. “I love Slidell and the generous residents who live here,” she says. “I joined a women’s giving circle that meets quarterly to give donations to local charities that do great work in our area. We have given to Christian Community Concern, One Love (a group helping homeless school children), STARC, My Best Friend’s Closet, the Epworth Project (focusing on systemic poverty), and brought gift cards to nursing home residents. It is amazing to see the huge local impact these organizations are able to make with our donations. I also started a Facebook group called Treasures in Heaven designed to help people in need in the Slidell community.”

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Marie Mahoney, M.D. Internal Medicine, Our Lady of the Lake Physician Group

1810 Lindberg Dr, Suite 1100 Slidell, LA 70458 985-646-0945 ololrmc.com

WE: What is your spirit animal? Marie Mahoney: I have always owned a dog, but my spirit animals are dragonflies and sandpipers.

WE: What are your favorite hobbies? MM: I love music, dancing, reading, and spending time with friends and family.

WE: What do you love most about our area? MM: I love the city of New Orleans. Itâ&#x20AC;&#x2122;s where I went to college and where I met my husband. I have great memories in the city, and I love that I live so close to it. I am a Who Dat fan and enjoy going to the Saints games, and I also enjoy going to Jazz Fest.

WE SOCIAL 2021 | 25

101 SOCIAL MEDIA By Liesel Schmidt

With so much content flooding social media, it’s important to know how to catch and KEEP people’s attention. Let’s face it, if you’re not on social media, you may as well not exist. So how do you master the online world? We’ve got some tips for you... KNOW YOUR TARGET

It’s important to know your audience. That will give you insight into what social media platforms they use as well as what kind of content they will respond to. Despite what you might assume, quality is better than quantity when it comes to the number of platforms to which you post content. Focus on one or two rather than hitting them all, and post quality material that will get the attention of your desired audience. Instagram is great for businesses that offer a product or service with visual appeal, while Facebook is a proven resource for social networking and a great tool for almost any type of business. Twitter offers a place for influencers, and LinkedIn connects businesses and professionals directly with one another.

SEEK OUT THE COMPETITION

Finding out what your direct competitors are doing will help you know what to do, what not to do, and how you might need to step up your game. You can also get some helpful ideas from their past successes. While you’re researching, look at trending hashtags and pay attention to the times and dates when they post and which kind of content gets the most response.

POST CONTENT

What you post on social media should really be dictated by your business and which of the platforms you’ve chosen to use. Facebook and LinkedIn usually have a blend of content that includes blog posts, photos, articles, shared content, and videos. Instagram, of course, is all about the photos and graphics. The most successful accounts are the ones which—regardless of platform—have a consistent theme or feel that followers 26 | WE SOCIAL 2021

can count on. There is also a plethora of tools online that can provide you with a library of stock photos, graphics, and templates to help your social media be less of a drain on your time. Another helpful hint: Don’t sell with every post. Instead, build up the value of your brand as much as possible, THEN go for the sale. For example, offer your followers something helpful like how-to tips, then go for the pitch.

BE CONSISTENT

Once you’ve established yourself online, be consistent. Being spotty with your posts will make your clients and customers think you’re unreliable—or maybe even out of business—which may lead to a decline in sales. It’s also important not to overload your followers with so many posts that they stop taking interest in what you have to say. Quick posts several times a day on Twitter and Pinterest is common practice, while Facebook, Instagram, and LinkedIn are best used once a day or every few days. You can also schedule posts so that they are automatically posted at a certain time on certain days.

ENGAGE

When comments, messages, and reviews start coming in, respond to them! Engage and communicate with your followers, and you’ll see a marked increase in traffic and activity on your account. This kind of direct connection will also grow your brand awareness and gain greater loyalty from your customers. Now that you’ve got the basics down, go forth and master the online universe…Happy posting!

Influencer I

began my career in the beauty industry shortly after high school. I have always gravitated towards anything related to beauty & glam, so I knew I wanted to become a licensed cosmetologist. I graduated from Aveda in 2009 and worked behind a chair in a salon doing hair. While I knew being a “behind the chair” hairstylist was not my passion, I continued that path for a few years. One day, my sister asked me to do her hair for her wedding and absolutely fell in love! I knew from that day on where my TRUE passion was. I wanted to do weddings full time. Having someone trust you to do their wedding is a large commitment and at the time I didn’t have any recommendations. I didn’t know where to start! I developed this strong passion for helping a bride feel her absolute best on the most important day of her life. It was a true honor to be a part of someone’s wedding day. Once I found my true dream career, I had tunnel vision. I quit my salon job and began waitressing on the side while taking on as many weddings as I possibly could on my own. I would travel anywhere for any price while trying to build a portfolio trying to expand. I took photos of EVERYTHING that I did to create content for more bookings. After freelancing for about 6 years, I knew it was time to move on to the next chapter. I quit my waitressing job and was ready to start my bridal company. I was SO scared and cried for hours to my husband. “What if it doesn’t work out?” “What if i don’t make it in this cut throat industry?!” and he assured me that I had what it takes and believed in me. From the day I quit my waitressing job, I made Glam on Location my entire life. I put EVERYTHING into building my business! Every single day of my life I would focus on perfecting our content, building our team & growing in different cities in Southern Louisiana. I’ve always been a hustler, but this dedication was on another level! I was making my business successful by all means. Fast forward to now, we have 28 talented artists on the team. Glam on location has won over 11 awards and have been featured in 30 magazines. We PROUDLY have over 300 weddings a year and dominate southern Louisiana in the bridal hair & makeup industry. Sometimes I really pinch myself that this is real life. I am so grateful for my husband, our talented artists, and my family who has supported and believed in me through thick and thin.

DEVON AUBIN GLAM ON LOCATION

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glamonlocation.com WE SOCIAL 2021 | 27

By Liesel Schmidt

he car industry is a largely male-dominated one, but for Laurie McCants of Mercedes-Benz of Covington, the glass ceiling is something she shattered a long time ago. “I’m proud of the fact that I’ve been successful in the way that I have as a dealer, keeping up with overall volume and customer satisfaction goals while always chasing the manufacturer’s awards and benchmarks.” Clearly, McCants knows the secret to success, and it’s one she hopes future generations follow. “It’s incredibly important to always maintain a strict work ethic,” she says. “It’s also crucial to realize the importance of character over skill in any endeavor. Integrity always wins, regardless of the choices in front of you. Always strive to be the best, each and every day.” As a dealer, she feels the ebbs and flows of the economy; but even the struggles can’t shake the passion she feels for her work. “I have always loved this business, and nothing inspires me more than watching an entry-level employee become a superstar manager or getting credit approved for a customer who truly deserves a fresh start. And, of course, I love reading surveys from so many happy customers in all departments.”

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Laurie McCants Operating Partner & General Manager

Mercedes-Benz of Covington

8080 Westshore Dr Covington, LA 70433 985-900-1212 MBofCovington.com

WE: What book impacted you most? Laurie McCants: The Holy Bible. There is always that perfect verse for whatever you are dealing with on that particular day and time. WE: What song would be on the soundtrack of your life? LM: “I Can Only Imagine” by Mercy Me, mostly because I’m already in awe of the blessed life I have had; so to imagine The Day, that day is truly something I can only imagine! WE: What fad or trend do you hope comes back? LM: It would be nice to both send and receive real letters in the mail. There is so much personalization lost in texts and emails, and letter writing has become a lost art form. This next generation may never write the first letter to a grandparent, a child, or a best friend.

WE SOCIAL 2021 | 29

Joan Coffman, FACHE President & CEO St. Tammany Health System

1202 S. Tyler St. Covington, LA 70433 985-898-4000 StTammany.Health By Liesel Schmidt

A WE: What book impacted you the most? Joan Coffman: The Power of Servant Leadership by Robert K. Greenleaf. Servant-leadership emphasizes an approach to leadership which puts serving others first, including employees, customers, and community. WE: What is your spirit animal? JC: The horse, since horses have been a part of my life since I was a young girl; and I feel a strong connection to them. I treasure their strength, spirit, gentleness, and loyalty. WE: What fad or trend do you hope comes back? JC: In this era of texts, tweets, and posts, I miss receiving an occasional handwritten letter in the mailbox. Nothing can replace a letter penned by a family member, colleague, or long-time friend.

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s the CEO of St. Tammany Health System, Joan Coffman has an endless list of responsibilities, keeping things running like a well-oiled machine even in the midst of chaos and maintaining excellent standards of care for the countless patients who come through the doors. Now, in the midst of a pandemic, she’s learned a great deal more about herself and the medical community of which she is a part—and she’s proud of what she’s been able to contribute. “One of the most memorable experiences in my healthcare career is the one I am living and witnessing right now: our health system’s response to COVID-19,” says Coffman. “As this pandemic continues to impact our Northshore community, our outstanding caregivers have persevered. It has made us stronger as leaders, physicians, and colleagues. Together in our partnerships with Ochsner Health, community physicians, our executive leaders and our Board of Commissioners, we work through each situation together. No one could have anticipated what has transpired over the past year, and we are grateful to have skilled team members who feel called to this work. It makes me proud to lead this caring, dedicated, courageous team.”

As challenging as her days might be, Coffman never ceases to find inspiration in her work. “I have found the perpetual change that is the nature of healthcare both challenging and rewarding,” she says. “Now, more than ever, service to others needs to be an area of focus. My father and two of his brothers owned a True Value Hardware in Metairie, where I worked summers in high school. The greatest impact on me was their active efforts to serve their customers in a genuine and positive way. I recall many years later when the store closed, my daddy received a letter from a customer that said, ‘There are places to go for what you sold but none for what you gave away.’ Extraordinary service and positive relationships add value in any industry—particularly healthcare. That is a profound responsibility and one I am grateful to be a part of and live out each day.” A resident of St. Tammany Parish, Coffman loves Covington’s mixture of sophisticated social life, food, music, and art balanced with down-to-earth Louisiana Culture. As a servant leader, Coffman contributes to STH Foundation and other local organizations including Safe Haven, St. Tammany Chamber of Commerce, St. Tammany Corporation, Northshore Business Council and the LHA Northshore District. WE SOCIAL 2021 | 31

Donâ&#x20AC;&#x2122;t limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe, remember, you can achieve. MARY KAY ASH, FOUNDER MARY KAY COSMETICS

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101 ST. ANN ST | MADISONVILLE, LA 70447 | 985-792-7256 | GRAYANDGRAHAMSALON.COM

By Liesel Schmidt

ot every stylist achieves the goal of opening their very own salon, but for Abbie Icamina, the dream has become a reality. The owner and founder of Gray & Graham Salon in Madisonville, she has taken her industry knowledge and created a beautiful salon with a team of highly trained stylists and estheticians whose number one priority is providing their clients with the very best services available. As easy as she makes it all looks, however, she’s had the challenge of raising two boys while establishing a successful business. “My boys have always been my first priority, but growing a new business from the ground up takes time and attention,” says Icamina. “I’m so pleased to have been able to balance my responsibilities as a mom with those of being a business owner, and having my boys at the salon with me has been so much fun (more so for me than for them).” While her role as the owner of the company may have taken her away from the chair, Icamina has never lost sight of what it’s all about: the customer. “My clients are so inspiring! It has been a blessing to have been able to build wonderful relationships and friendships throughout my career as a stylist; and as I make the transition to full-time business owner, it will be these relationships I miss the most!” she says. “My amazing stylists also inspire me every single day! I’m so excited about focusing my energy into helping the stylists build their careers and celebrating their every success with them.” Clearly, she’s come far in her career—and the journey has taught her things she wishes she’d known earlier. “I’ve learned that it’s important to have faith in yourself ! Don’t compare yourself to others and remember that YOU should be your biggest competition. Find your passion and pursue it, and don’t allow others to keep you from your goals.”

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Abbie Icamina Owner, Gray & Graham Salon

101 St. Ann Street Madisonville, LA 70447 985-792-7256 grayandgrahamsalon.com

WE: What book impacted you most? Abbie Icamina: Girl, Wash Your Face by Rachel Hollis WE: What is your spirit animal? AI: The wolf, which symbolizes things like sharp intelligence, a deep connection with instincts, an appetite for freedom, an expression of strong instincts, and an awareness of the importance of social connections. This animal can also symbolize fear of being threatened and lack of trust. When the wolf shows up in your life, pay attention to what your intuition is telling you. WE: What are some of your favorite hobbies? AI: I love boating and being on the river with my boys, reading, learning new ways to benefit the business, and cooking.

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YOUNG ENTREPRENEUR JULIA TUMMINELLO: BELLO BOUTIQUE

By Liesel Schmidt

oung entrepreneurs often great face a great number of hurdles—the greatest of which are their age and their perceived lack of experience. For Julia Tumminello, however, the challenges of youth have done nothing to deter her from her dream of owning her own business. At age 19, she started the online clothing store Bello Boutique, juggling her own business at the same time as she worked other jobs and attended college at Southeastern Louisiana University. While it may have been quite daring to jump into the entrepreneurial pool during such a time of uncertainty, 2020 was Tumminello’s year to take the leap. “Going straight into college and owning my own business was a huge learning experience,” says Tumminello. “My personal growth and the knowledge I’ve retained over the last six months has been amazing, and I look forward to the future.” No matter how busy she is, she keeps a clear eye on where she is and where she wants to go. With so much to be proud of, she’s also learned how to be more self-assured. “Each and every day, my work inspires me to be my best self. When I’m feeling low or lack confidence, I think about what I’ve built with my store. That helps me regain my confidence in myself, because if I can run my own online boutique, then I can do anything. That’s a powerful feeling,” says Tumminello. As confident as she has reason to be, Tumminello has had to overcome a lot of self-doubt. “I wish that, when I was younger, I hadn’t wasted so much time over-analyzing my every move. If I could, I’d tell a younger version of myself to just let go and live…and, of course, open that online boutique!”

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By Liesel Schmidt

During her days as a stylist, Jen Baudier was only responsible for the little world within the orbit of her chair. Now the owner and founder of Bella Style Salon, that chair has been traded in for a much more important role—and her world has gotten a whole lot bigger. “Leading a team of women to their greatness is my calling,” says Baudier. “I was once fulfilled working behind the chair as a stylist, but it shifted a few years ago when I learned that I could make an impact on my team’s lives by growing Bella. I get to see them buy their first homes, purchase a new car, take their families on vacations, and dream about the future. It is really so rewarding to see their families so proud of them.” Eleven years in, Baudier has a lot to be proud of; but her greatest point of pride is the team of women she’s built—women who have become like a family. “I work with an exceptional team of women at Bella,” she says. “These women help each other become better mothers, wives, friends, and co-workers. They stand for each other’s greatness when sometimes it’s hard for them to stand for their own. To some of us, this group of ‘co-workers’ is our greatest blessing.” As much as she is an inspiration to the women around her, Baudier has also been inspired by the strength she sees in others. “My Bella teammate Lorrie Kauwe was such an inspiration to me—and she still is,” she says. “She passed away in September 2020. She had a light and energy inside of her that I dream of having. Every single person that ever met her has said that she changed their life for the better in some way. She had a way of teaching us to see the good in everything, and her laugh was contagious. We miss her dearly.” Even with great success at the salon, Baudier has never lost sight of what’s important; and it shows in her commitment to the community and her spirit of giving. “One of our core values is having ‘a servant’s heart with a purpose,’” she explains. “Giving back in any capacity is 100 percent in our daily routines, from giving back to our community or simply helping a salon owner or stylist within our community or even on a national level—someone that does not work with us. We give back to our industry at a very high level, and that has been very fulfilling to our team this past year.” Among Bella’s favorite organizations to support are Safe Harbor, The Pink Fund, Ladies for Liberty, the Humane Society, and the Slidell Memorial Foundation. 38 | WE SOCIAL 2021

Jen Baudier Owner, Bella Style Salon

2265 Carey Street Slidell, LA 70458 985.639.1602 mybellastyle.com

WE: What book impacted you most? Jen Baudier: Profit First by Mike MichalowiczI. WE: What is your spirit animal? JB: The lion. WE: What are your favorite hobbies? JB: I love boating, fishing, and eating a nice dinner.

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Emily Webber Owner, Braswell Drugs

1107 S Tyler St, Covington, LA 70433 985-892-0818 braswelldrugs.com

WE: What are your favorite hobbies? Emily Webber: Tennis! I have always loved sports; and as an adult, this is a healthy hobby. I love the social aspect, not to mention the fact that it’s a stress buster and energy booster. Tennis has also become a great activity for me to enjoy with my family on the weekends. WE: What fad or trend do you hope comes back? EW: This is an easy one: Socializing while not wearing a mask. WE: What is your favorite saying? EW: I have two: “The view from the high road is always better,” and “Invest in people, and they will invest in you.” WE: What song would be on the soundtrack of your life? EW: “It’s a Beautiful Day.” I see the beauty in every day.

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By Liesel Schmidt

efore Emily Webber purchased Braswell Drugs in 2018, she had the security of a comfortable corporate job where she had achieved prestige as one of the top three of ranked business consultants across the country for a Fortune 500 company. As a pharmacy business consultant with Cardinal Health, she was regularly working with independent pharmacy owners, helping them develop strategies to compete with national chain pharmacies. The more she worked with them, the more she found that her true passion was in keeping retail pharmacies independently owned and profitable. “I saw the difference that they made in their communities and in the lives of the patients they served,” she says.

She soon took a leap and bought the pharmacy, becoming a local business owner and joining the ranks of the independent pharmacies she so believed in. Since then, she has expanded many of the services offered, including a vaccination program. She has also invested in technology for better medication adherence. “Patients have more access to their pharmacist at their local pharmacy than they do any other healthcare professional, Webber says. “We see our customers an average of 24 times a year, and we speak to them much more often than that. What I do each day allows me to truly serve and contribute to the health of my community and make a difference in our customers’ lives.” As a strong business leader, what makes Webber so successful is the passion she has for her work and the fact that she believes in what she’s doing. “We have the ability to improve the quality of someone’s life,” she says. “We treat everyone with the same level of care, compassion, and respect and put ourselves on the sidelines to make that happen. My staff is 90 percent women, and I am constantly inspired by their ability to have a healthy work/life balance while caring for others just as if they are family. Watching my staff go above and beyond is incredibly inspirational to me.” Braswell Drugs is a proud supporter of the Youth Service Bureau through Chef Soiree, the Junior League of Covington, James Samaritan, and local schools such as SSA, St. Paul’s, and Covington High. “We want to continue to invest in the next generation as well as support other local businesses. Giving of our time, resources, knowledge, and encouragement is something I never regret.” WE SOCIAL 2021 | 41

TIPS FOR A SUCCESSFUL

nyone can come up with the idea for a business, but it’s STARTING one that’s the hard part. It’s also a reason to be proud of yourself. You’ve done the work, you’ve created the plan and put all the pieces in place to begin something that could be truly great. You’ve also gone from being the one who takes orders to being the one who gives them, and the future is yours for the taking. As fabulous as all that is, there’s one sobering fact to remember: Now it also falls on you to keep the business from failing. You alone can determine your success or lack thereof, so here are some tips to get you through the challenges of starting out and setting yourself on the road to victory. STOP THE SELF-DOUBT Negative self-talk may not seem like that big of a deal, but it can really damage your confidence in your ability to succeed. You, as a new business owner, need to put yourself in a headspace that fosters strength and perseverance. As much planning and preparation as you may have done, there will be many times that all of your hard work seems to be for naught. Those are the times that will exhaust you and test you, making you wonder if any of it is worth all

BY L I E S E L S C H M I DT

the heartache. Those are also the times when you’ll need the presence of mind to remember why you’ve chosen this path and to stay the course. If you focus on the positives and keep yourself from spiraling into a pit of self-doubt, you’ll be in a better place to seize opportunities and find success.

however, is a necessary part of becoming successful—and that often means changing and adapting to meet the needs and wants of the consumer. Keep an eye on trends and opportunities for growth in your industry as well as others, as this will help you keep up and even get ahead.

MONEY, MONEY, MONEY Money is a precious commodity at the start of any business, and early days usually bring a deluge of bills. Money flows out faster than seems possible, with little hope of an influx of cash anywhere in sight. As stressful as that is, don’t fall into the trap of chasing so-called “opportunities” out of fear or making rash decisions about things that seem to offer a quick payday, like expanding your target market to cover all the bases. That will do nothing but weaken your point-of-view and muddle your brand, so stand firm in your vision and don’t lose focus. It will pay off in the end.

INVEST As painful as spending money might be, you need to remember that it often takes money to make money. That said, it matters what you spend it on. The key is investing in things that will contribute to your success: a team with the skills to handle the crucial aspects of the business along with the technology and tools that will streamline your processes. Investing in those will bring big dividends.

LISTEN AND ADAPT Business owners, especially new ones, tend to be very protective of what they offer. That can be a good thing, but it can also mean that they hold on too tightly to things and don’t allow for any type of change. Listening to the customer and watching the market,

NETWORK As you build your business, build your network of people. You never know who might prove to be a great contact for direct business or even as a referral, so put yourself out there by attending networking events. Go in with a focused plan on the type of contacts you want to make and stick with it, then follow up with the contacts you make. Also remember not to get complacent. Try new groups regularly to increase the pool of people you meet.

Martha E. Stewart, M.D. Board Certified Dermatologist

4060 Lonesome Rd • Mandeville, LA 70448 985-727-7701 DrMarthaStewart.com

WE: What woman has been your biggest inspiration, and why? Dr. Martha Stewart: My mother. She is also a board-certified dermatologist and just retired last year at the age of 89! She went to medical school at a time when there were few women in medicine and managed to juggle work, having 5 kids, and a successful marriage for 50+ years. To this day, I think she still has more energy than me! She showed me that you can do anything if you put your mind to it, no matter how many obstacles are in your way.

By Liesel Schmidt

s a dermatologist, Dr. Martha Stewart knows that good skincare is more than just creams and lotions. She’s built a successful practice over the past 20 years and admits that it wasn’t always easy. “They didn’t offer business classes in medical school, so it was trial by fire and lots of time put in after-hours and on weekends initially learning how to run a business.” She admits that managing a practice takes a lot of time, and is quick to state that her greatest joy comes from treating her patients. When you talk to Dr.Stewart, you can tell that she truly doesn’t consider her role as a dermatologist a job, but more of a calling. It is evident that she not only enjoys the cosmetic aspect of her practice in which she offers the latest in non-invasive skin rejuvenation procedures to make her patients look and feel their best, but also the medical and surgical side of dermatology. “I am blessed to have a profession that I love and every day I am inspired by my patients—especially this past year, when I’ve seen such strength in those who have been through so much,” she says. With her success has been a desire to pay it forward and give back to the community she loves. “Every quarter, our practice picks a local non-profit organization and contributes a percentage of our product sales to that organization,” Stewart says. Among the non-profits to which they have contributed are Habitat for Humanity, The Samaritan Center, James Storehouse, Northshore Food Bank, Hannah’s Klozet, You Night We Lift You Up Fund, STARC, COAST, and the Northshore Humane Society. “We’ve also been able to fulfill another goal of mine,” she says. “Patients dealing with the devastating effects of cancer, which can affect the mind, body, and soul, now have a safe, nurturing place to go for customized wellness services performed by an oncology-trained aesthetician at a deeply discounted price. In addition, we work with local physicians to treat cancer patients to a service at no charge and established a pay-it-forward program for donating a service to someone going through cancer treatment.” WE SOCIAL 2021 | 43

Mimi Goodyear Dossett President, Money Hill Golf & Country Club and Residential Development

100 Country Club Dr, Abita Springs, LA 70420 985-892-3300 moneyhill.com

WE: What are your favorite hobbies? Mimi Dossett: I enjoy participating in all the great amenities that Money Hill has to offer, like tennis, hiking, and biking; and I especially enjoy getting together with my close friends to play golf once a week. I am also an early morning hot yoga fanatic at Love More Hot Yoga in Covington. WE: What fad or trend do you hope comes back? MD: My favorite trend is already coming back strong! More people are either returning to or discovering country club membership and the lifestyle, enjoying the relaxed atmosphere of the clubhouse as well as many fun activities with friends and neighbors, including special events and parties and outdoor sports like golf, swimming, and tennis. In today’s world, it’s more important than ever to stay active and enjoy time together.

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By Liesel Schmidt

s a fifth-generation manager of her family business, Mimi Dossett is continuing a legacy and helping grow a community—and she’s doing it her own way. “While I follow in the footsteps of my father and grandfathers, I’m still able to bring my own talents and fresh vision to the project, as we have continued to enhance and grow the company over many years,” says Dossett. “Twenty years ago, I became the first female Money Hill board member of my generation.” In 2020 Dossett joined forces with Berkshire Hathaway HomeServices Preferred Realtors and Money Hill is now a part of their exclusive Luxury Collection. Like generations before her, Dossett is deeply involved with the community. Her parents and grandparents left a legacy of community involvement. “My grandmother, Mary Goodyear, particularly inspired me” Dossett says. “She believed that if you volunteered for something, ‘You should show up and work as if you were being paid a million dollars.’ She was also a very positive person who could see things for what they really were and make the most of them. I believe I inherited this quality

from her, which has given me the ability to look for opportunities and new avenues, even in difficult times. Most of all, she was a fantastic grandmother. Her example reminds me to enjoy my family and friends—the most important things in life—no matter what else is happening.” Busy though she might be with her work, Dossett still makes time to give back, serving as a member on the Board of Commissioners at St. Tammany Parish Health System as well as on the St. Tammany Health System Foundation Board. She is also a member of the Chamber, Christ Episcopal Church, the Northshore Business Council, and the Homebuilders’ Association. While she may have followed a pre-ordained path, her passion for her work is extremely personal. “Money Hill is a multi-generational project and vision. It’s inspiring to see things that we have been working on for a long, long time start to come to fruition,” says Dossett. “It’s also a wonderful thing when Money Hill becomes a beloved part of the lives of the employees who work there and the families who live there.”

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Out

STANDING STANDING PROUD By Liesel Schmidt

It’s pretty common to grow up following the pre-planned path our parents have for us. After all, we’ve heard their dreams and goals for us so many times since childhood; and bowing to that expectation is sometimes the path of least resistance. It’s also one that seems safe. But who flourishes in SAFE? And where is passion? To have the career you want, you need to do what you’re passionate about. As scary as that may be, it’s a fact. While it may not be exactly what your parents envisioned for you, it’s still ultimately what they want for your life, because it will be what you find rewarding. To find that kind of fulfillment, you need to stand out and get noticed. Follow a few simple tips, and no one will be able to overlook you and all of your awesomeness.

YOUR CAREER

Leading a life that you find truly satisfying requires you to have a career that excites you and makes you happy. If you find work that you love, it will be more than just a job to you—it will be like your mission, your very reason for being. Yes, you’ll have days that challenge you and make you want to rip out your hair; but those days will pale in comparison to the big picture. When you’re doing what you love, it helps you clear the hurdles and aim higher.

LEND YOUR EXPERTISE

Excelling at something makes you efficient, simply because you have a natural ability for that task. It puts you ahead of the people who take longer than you do, but it also gives you an opportunity to help out when others are struggling. Be kind in your offer and don’t make them feel small for the fact that you’re faster or know more. Whether or not they choose to accept your help is up to them, but you’ve done your part by extending the offer.

RECOGNIZE YOUR ACHIEVEMENTS

Unless you’re an overly confident (i.e. arrogant) person, you probably don’t go around high fiving yourself or announcing your accomplishments at every opportunity. But there’s something to be said for sharing your victories and successes. If you never talk about what you’ve done, no one—especially those you look up to—will never know just what an asset you are. Being passionate about what you do and sharing your own accomplishments is different than bragging about them simply for self-gratification. 46 | WE SOCIAL 2021

Standing out is all about being uniquely, boldly you—just as you are. Don’t follow the crowd and become an imitation of everyone around you. People will be drawn to what they see in you, and you’ll find fulfillment in following your heart.

C. Ann Conn, M.D.

Neurology Specialist, Advanced Pain Institute

189 Greenbriar Blvd C • Covington, LA 70433 985-345-PAIN (7246) painexperts.com

WE: What is your spirit animal? Dr. C. Ann Conn: Probably a butterfly, because I enjoy migrating across the world on my travel adventures. WE: What are your favorite hobbies? CAC: I enjoy cooking and reading non-fiction. WE: What fad or trend do you hope comes back? CAC: I wish old school dance aerobics would return! I miss those classes.

By Liesel Schmidt

he medical profession is one that places a great deal of stress on those who enter it, and balancing all of the demands of life at the same time can seem almost impossible. It was for those very reasons that Dr. Ann Conn founded the Northshore Women in Medicine Group, giving women in the medical field a place to find support and strength from others who can truly relate. “It’s a wonderful thing to be part of, and I’ve been so amazed by the stories of other women in our community and the larger world,” she says. “Seeing how they have navigated their lives alongside their joys and pains is incredible and serves as a vital source of inspiration.” Conn is also inspired daily by her patients, whose strength, courage, and resolve help her keep perspective in the most challenging times. “I continue to be amazed by how my patients evolve and learn to live with difficult situations,” she notes. “I’m grateful to be a witness to their lives. They make my days better.” While her particular field of medicine may not be as well-established as others, Conn has seen great strides being made—something that has given her great hope for the future. “The field of Interventional pain management has bloomed,” she says. “If I could, I would go back and tell my younger self to hold steady and keep applying myself, because all of this would eventually happen.”

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HIRING for SUCCESS By Liesel Schmidt

The people you hire play a big role in the success of your company, so it’s crucial to find the right fit. Hiring the wrong person can cost time, money, and even clients—not to mention how it affects the whole working environment. By contrast, having the right employees can help you thrive as a business, increase your profits and bring in sales, and foster a happier and healthier environment.

JOB DESCRIPTION

Make sure you’ve determined the parameters of the position for which you’re hiring and what the person you do hire will need to have as a skill set. It goes without saying that this is the first step in finding the right person for your needs.

ATTRACTING POTENTIAL

Advertise the position on accredited websites and use your networks to look for candidates. Use your business resources and avoid hiring friends and family unless they are truly qualified for the position. Also include salary ranges and information on benefits.

SCREENING RESUMES

Loyalty is an asset, so look for applicants who have spent three or more years with a company. Also look for gaps in their work history and the reasons for those gaps.

THE INTERVIEW

Interviews are most effective with two leaders in the room, so plan them at a time when this is a possibility. Have your questions ready and always include behavioral questions. These will help you better determine their values as well as their beliefs, all of which will help in deciding how they would fit into the company dynamic. Of course, stay away from personal questions that are unlawful to ask.

LOOKING DEEPER

Google is a great asset in researching people, so use it! Google your applicants to find out anything that may be an issue, and check their social media to see what they present to the world. Their resume should also contain references from previous employers, so do your due diligence. When you reach out, read between the lines of what is being said. You’ll be able to suss out a less than stellar employee, even if their previous boss doesn’t come right out and say so.

CHOOSING THE APPLICANT

Leadership should always decide as a team which applicant to hire. Being united in the choice will maintain a harmonious work environment.

MAKING THE OFFER

Call and offer the job verbally, then set a date and time to meet to sign all necessary employment documents. Also back it up with an email outlining salary, hours, benefits, and all other details pertinent to the position and company policy.

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Patricia Morgan, M.D. Neurology Specialist, Advanced Pain Institute

189 Greenbriar Blvd C • Covington, LA 70433 985-345-PAIN (7246) painexperts.com

WE: What song would be on the soundtrack of your life? Patricia Morgan: “Afro Circus/I Like to Move It,” from the movie Madagascar. WE: What is your spirit animal? PM: My daughter’s Goldendoodle. Great hair, runs around the backyard playing, eats good food, and gets lots of attention and kisses. WE: What are your favorite hobbies? PM: Exercise, baking, reading medical journals, and family time.

By Liesel Schmidt

hile the demands of a medical career can make having a full family life difficult, that balancing act is one that Dr. Patricia Morgan has done with great success. “I’m proud that I can be a mother who takes care of her family while still working full time in a demanding career,” she says. “I’ve learned that harnessing the experiences of one role can make you even better at the other. It’s synergy.” As a specialist in neurology, Morgan encounters patients on a daily basis who face seemingly insurmountable challenges; but seeing them make progress and overcome is the reward that keeps her going strong. “Every day, I’m inspired by my patients. Neurological disease can range from chronic to acute and can really take a toll on patients and families,” she says. “I see them struggle, and I see them improve. I see them sad, confused, worried, relieved, and happy. The trust they place in me always motivates me to provide the best compassionate, patient-centered, evidence-based medical care I am capable of by making sure they truly understand their condition and the best and most current treatment options. I expect a lot from myself because they expect a lot from me.” Originally from Miami, Morgan moved to the Northshore area in 2017 and has become deeply involved in the community. An active member of her church, she also supports the Northshore Humane Society, Viva La Cure (Cancer Association of Greater New Orleans), and Toys for Tots. Her practice also sponsors a charitable giving program that benefits patients throughout the year. While life in Louisiana may be much different than in South Florida, those differences are something she greatly appreciates. “The people here are incredibly nice, and there is an overall friendliness,” Morgan observes. “Life seems more relaxed and revolves around family and friends, schools, and church—followed by football and crawfish, of course. I can think of nowhere else I’d rather practice medicine or raise a family.” WE SOCIAL 2021 | 49

Kathleen McCullough Interior Designer, Greige Home Interiors

2033 N Hwy 190, Suite 10 • Covington, LA 70433 985-875-7576 greigehome.com

WE: What book impacted you most? Kathleen McCullough: The Power of Positive Thinking by Norman Vincent Peale. I read it when I was about 12 years old. WE: What song would be on the soundtrack of your life? KM: “Shine On” by Eric Bibb. WE: What is your spirit animal? KM: A doe. WE: What are your favorite hobbies? KM: I love reading. I’m a voracious reader.

By Liesel Schmidt

t takes a certain vision to be an interior designer; and for Kathleen McCullough, that vision has been the secret to her success. It’s also been the key to building a loyal base of clients who come to her knowing that she’ll create the perfect space and exceed expectation. “I’m proud to have such faithful clientele and of the fact that they come to me every time they start a new project or build a new home,” she says. “It’s lovely to know they’ve had a good experience working with me and trust me enough to hire me again.” As cyclical and transient as design can be, McCullough has to stay up-to-date on everything in the industry; but it’s one of the very things that keeps her passionate about her work. “New trends and developments inspire me to share my knowledge with my clients to give them the most beautiful environment in their eyes,” McCullough notes. “Every individual has different taste, and it’s my mission to be mindful of that and to create unique rooms specifically for them and their lifestyle.” Greatly influenced by the work of interior designer and life philosopher Alexandra Stoddard, McCullough has learned a few things over the course of her career that have served her well—most notably to “pause, breathe, and be present.”

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Lindsay Wipperling Interior Design Intern, Greige Home Interiors

2033 N Hwy 190, Suite 10 • Covington, LA 70433 985-875-7576 greigehome.com

WE: What is your spirit animal? Lindsay Wipperling: The panda, which represents gentleness, balance, and good luck. WE: What are your favorite hobbies? LW: I love working out, playing with my dogs, cooking, and relaxing with friends and family. WE: What fad or trend do you hope comes back? LW: One trend that is already coming back and I hope stays is statement wallpaper.

By Liesel Schmidt

sing her keen sense of style, Lindsay Wipperling has been working toward a successful career in interior design and learning the secret to creating spaces that speak to her clients. “As an LSU Interior Design major, becoming an intern at Greige and seeing the design process firsthand from beginning to end was a huge accomplishment,” she says. “I find inspiration daily in seeing how designs impact the lives and homes of others. It’s so exciting and rewarding to see a simple idea turn into a completed project.” Inspired by her mother, who encouraged her to pursue her interest in interior design, Wipperling has learned to listen to her instincts and follow her dreams. “They can lead to endless opportunities,” she notes. The endless opportunities are also part of what she loves so much about the Northshore. “No matter where you go in the community, you’ll always see someone you know!” Wipperling says. “Before I moved to Baton Rouge to attend LSU, I volunteered often at the Northshore Food Bank and hope to get more involved when I move back to the Northshore permanently.” 52 | WE SOCIAL 2021

Michaél Burns Interior Designer, Greige Home Interiors

2033 N Hwy 190, Suite 10 • Covington, LA 70433 985-875-7576 greigehome.com

WE: What book impacted you the most Michaél Burns: Are You There God? It’s Me, Margaret by Judy Bloom was one of the first books I ever read. It really had an impact on how my Christianity and faith would shape me into the person I am today. WE: What song would be the soundtrack of your life? MB: Jimmy Buffett’s “Cheeseburger in Paradise.” It’s an odd choice, but I love the juxtaposition. It helps me to remember not to take life to seriously. WE: What are your favorite hobbies? MB: I absolutely love to read. I also really love to go thrifting. I love finding things and creating new ways to use them.

By Liesel Schmidt

reating the perfect space takes an eye for detail and an understanding of things like color, pattern, and texture—not to mention an insight into a client’s personality. For interior designer, Michaél Burns, those are the very things that give her day purpose. “It’s wonderful getting to do what I love every day in a career that I love,” says Burns. “I’m proud that I’ve been able to balance it with a husband and five kids.” That balancing act is something she saw early on from her mother, who she counts as a great inspiration in her life. “My mom juggled a successful career and home life and set a great example for me,” Burns says. She’s also learned something that helps her keep her perspective: “Don’t sweat the small stuff! Focus on the big picture.” The picture—both big and small—is actually a large part of her work, and Burns is constantly working on ideas to present to her clients. She loves that creative flow, and it keeps her excited for each day. “As a designer, inspiration assists us with keeping our creativity alive,” says the Texas native, whose love of small-town life has made her feel right at home in the Northshore. “When we are innovative, we are able to produce great ideas.” WE SOCIAL 2021 | 53

985.875.7576 2033 N Hwy 190 | Covington office@greigehome.com

GreigeHome.com

6 FOR

6 REASONS

POWER DRESSING

THE WOMAN IN THE MIRROR

Part of your self-confidence comes from your appearance, and making the effort to dress well is an important component of that. Personal grooming is also key, so be deliberate in your hair and makeup. Be subtle and polished, and you’ll get the attention of people who matter. You’ll also feel better about yourself, and that will help you present yourself as someone who is confident in herself and what she’s doing.

YOU NEVER KNOW…

Even days when you’re just making a quick trip to the grocery store can be a serendipitous meeting with someone who could prove to become an important contact, so think about that before you walk out without styling your hair or dressed in ratty clothes. You never know who you’ll see (or who’ll see you), so always be prepared.

FIRST IMPRESSIONS

Everyone knows that first impressions are incredibly important, and a bad one is impossible to overcome. Part of creating that first impression is your appearance—so much so that it actually takes the lead. You don’t even have to open your mouth, and someone is already forming an opinion of you based on what they see, so make them see someone who has it together. You never know who might become a client or even an investor.

By Liesel Schmidt

BRAND IDENTITY

Branding yourself is vital to success in any business, and building a reputation is a key facet of that. People begin to create expectations of you based on reputation; and presenting a face that is pulled together, polished, and appealing helps establish your reputation as someone who is detail oriented and conscientious. You need to be a reflection of the image you want to create for your business, and doing so will help your clients and investors feel more confident in their dealings with you.

AUTHENTICITY

Your brand’s identity and core values are something that your dressing habits can actually communicate. If you have a creative company, incorporate fun elements into your wardrobe or accessories so that you match your messaging. More conservative? Let your clothes speak for you by dressing in a more minimalistic way. Either choice can be power dressing—they just need to be authentic to your brand.

THE POWER CURVE

Power dressing is just what it says: empowering. When you dress well, you’ve given yourself the advantage of being at the level of any high-powered people you’re meeting. Being just as welldressed as they are gives the immediate impression that you’re worth their time—and that’s important to being successful.

CREATING YOURBRAND BY LIESEL SCHMIDT

rand identity is crucial in today’s world more than ever. Only companies with a recognized brand become successful, and part of gaining that recognition is knowing how to capture your target audience and giving them a reason to think of you. But branding is anything but simple, and becoming recognizable takes consistent effort. As you know, consumers see and hear a constant stream of information on a daily basis—which means you have to work hard to break through all of that noise and stay in their mind. If you follow a plan, you can build your own brand recognition the same way some of the biggest names have; and we’ve got some tips to help you out.

BE BOLD Creating a company and launching a brand is never easy. It takes perseverance and bravery to do something entirely new, so prepare for those times when you’ll be face-to-face with doubters and critics. Keep your focus and don’t give up.

FIND YOUR VALUE Don’t get sucked into the idea that you can only keep up with your competitors by having the lowest price. You won’t gain loyalty to anything but your prices, and even that can be short-lived. You want brand loyalty, and that will only come from the value your customers find in your name. 56 | WE SOCIAL 2021

ORIGINALITY IS KEY Good branding is all about standing out and being different, so be boldly unique and do what you do better than anyone else can.

GET CREATIVE Plan out your ideas and work on them until you have something truly special. When you get creative, you’ll find the perfect solution for attracting customers and making them fall in love with your brand.

USE SOCIAL MEDIA WISELY Social media should only be a part of your overall brand strategy, not the entire plan. You also have to have something of value to say, because what you post on social media will become associated with your brand.

BETTER IS BETTER…OR IS IT? As amazing as it sounds, a better-quality product can be outsold by something with better brand recognition simply because of the name. The reason for that is simply that people buy the brands they know.

MAKE AN IMPRESSION People remember what catches their attention, so that’s what you need to do with your branding. Strong branding stops people and makes them take notice,

so look at your brand objectively and ask yourself if you’ve accomplished that.

GOT LOGO? Logos are a crucial visual element of your branding, so design one that is dynamic and relevant to your brand. It will be like the face of your company, which means that people will forever connect it with your name.

FILL THE VOID Great brands create dialogue with customers to find out what they want and need and then provide it. You’ll stand out by delivering what people want, not what you want them to want.

BE YOU As a brand, you’ll stand out and have great appeal simply by offering something that no one else does. Identify what that is and go for it. Fortune favors the bold.

Of course, successful branding is a process. You can’t snap your fingers and have it happen in an instant, as nice as that would be. You’ll have to create a plan and follow through with it. It’s hard and sometimes frustrating, but it’s worth it in the end.

Kristine Ball Owner, Ketamine Infusion Center

COVINGTON 985-317-9242 1978 North Hwy. 190 Suite B

METAIRIE 504-354-8567 3100 Galleria Dr. Suite 200

ketamine-la.com

WE: What book impacted you most? Kristine Ball: Fit for Life by Marilyn Diamond WE: What song would be on the soundtrack of your life? KB: Sonny and Cher’s “The Beat Goes On” WE: What are your favorite hobbies? KB: I love painting, tennis, spin & body pump.

By Liesel Schmidt

orking with your spouse can sometimes be a challenge; but for Kristine Ball, it’s provided a dynamic that is both successful and beneficial—not only for the business itself, but also for many people in need of help. With her training as a CPA, she brings her business mind to the Ketamine Infusion Center, a ground-breaking treatment facility for conditions including depression, anxiety, fibromyalgia, neuropathic pain, and PTSD. “I’m incredibly proud of the work I’ve been able to do with my husband, whose medical background allowed us to start a business—one which began with a discussion of an original concept of healthcare,” says Ball. “A great deal of our success comes from dividing and conquering the responsibilities. We understand each other’s strengths and work hard together to accomplish our goals.” Though she’s had to help push the company past some hurdles over the controversy of the treatment, it’s her belief in the treatment and confidence in her husband’s ability that has kept her going. While the success that’s come is certainly rewarding, she finds her greatest satisfaction in the difference being made. “Knowing that employees and patients rely on us and what we’re accomplishing here is fulfilling,” she says. “Providing jobs and offering a unique healthcare solution to the community is satisfying and a huge achievement.” As driven as she may be in her work, Ball is also dedicated to her community. “Our passion lies with our mission of providing quality, safe, and effective healthcare at a reasonable price to the people of Louisiana. We also believe strongly in giving back, and the charitable organizations we donate to are related to mental health.”

WE SOCIAL 2021 | 57

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CELEBRATING OUR WOMEN IN BUSINESS

WHEN’S THE LAST TIME YOU SAW A DIGITAL MAGAZINE AT THE DOCTOR’S OFFICE?

MAKE YOUR BUSINESS

P.O.P POWER OF PRINT

WAYS PRINT ADS HAVE AN EDGE OVER DIGITAL ADVERTISING: People trust print ads more than digital ads People recall print ads better than digital ads Print ads last longer Readers engage differently with physical content : In other words: magazine readers actually want to read the ads. Resource : Outreach Media Group

Jamie McHugh Co-owner of KPM Construction

Mandeville, LA 985-630-0234 kpmconstruction.com

WE: What song would be on the soundtrack of your life? Jamie McHugh: Any song that Kenny Chesney sings! WE: What is your spirit animal? JM: According to my children, my spirit animal is a dog. WE: What fad or trend do you hope comes back? JM: Shag carpet...Just kidding! In my line of work, it would honestly be paint colors. I am ready for a different color palette than various shades of white to make a comeback.

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By Liesel Schmidt

here’s a reason that toolbelts don’t usually come in pink, but for the women in the construction industry, being among the few is cause for taking pride. “It’s not for the faint of heart,” admits Jamie McHugh, co-owner of KPM Construction. “I have played many roles in this business since 2002. I’ve seen numerous changes, and I’m proud of being part of that evolvement. Throughout the years, I have shown up on job sites juggling babies and toddlers along with my samples and swatches, and not all of the subs and reps would take me seriously. Now, they do. They know that I am part of the integral workings of this business, along with my husband. He and I are 100% a team, and I’m proud that that has become recognized.” As successful as she’s been and as far as she’s come in an industry that did not welcome her with open arms, joining the construction industry was not always her plan. “To be honest, this was not what I imagined my path would be,” McHugh says. “I have a degree in Elementary Education. I was a teacher, and I love nothing more than seeing or hearing from my old students. But I’ve learned over the years that it’s important to follow your heart and your dreams and realize that sometimes they change along the way. That’s okay. One of my favorite sayings is, “If you want to make God laugh, tell Him your plans!” As much as she’s had to fight for recognition and respect, McHugh still loves what she does. “It’s always evolving, and that’s inspiring to me,” she says. “There is really no time to sit back and get bored. If we’re not on our toes and up-to-date with the latest styles and trends, then we will not sell a home. I also love it when my children are interested in what I am doing. When they show interest in paint swatches, flooring, light fixtures, and plumbing fixtures, it drives me to keep doing my best.” A strong woman herself, McHugh has been inspired by other strong women in her life—chief among them are the women in her family and her group of close friends. “The qualities that they all share are perseverance, dedication, selflessness, work ethic, and loyalty,” she notes. “My life would not be as fulfilled if I did not surround myself with such strong, loving, and faithful women.” WE SOCIAL 2021 | 61

Lean in, speak out, have a voice in your organization, and never use the word, ‘sorry’. TRISH BERTUZZI, CEO, THE BRIDGE GROUP INC

62 | WE SOCIAL 2021

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Eugenia Gangi Co-Owner NOLA Real Estate Marketing & Photography

Real Estate Marketing 1011 N Causeway Blvd, Mandeville, LA 70471 985-624-5390 NolaREmarketing.com

WE: What book impacted you most? Eugenia Gangi: This year, I have read several books written by womenentrepreneurs and one that stands out is A Woman Makes a Plan by Maye Musk. What first caught my attention was her vitality at 72! Her life story involves many challenges that I could relate to, but she approaches everything with an incredible sense of ease. She is lighthearted and humorous and full of essential advice on life and business. WE: What is your spirit animal? EG: A panda. Pandas symbolize gentle strength, peace, calm determination, and the ability to take time to reach goals. Pandas are also good luck and carry a positive outlook on life. In business and in life, itâ&#x20AC;&#x2122;s important to make a consistent effort to achieve your goals; and sometimes it takes a long time to see the results. Itâ&#x20AC;&#x2122;s easy to get discouraged in the process, but persistence is key.

64 | WE SOCIAL 2021

By Liesel Schmidt

hen Eugenia Gangi was in college, she set a goal for herself to one day create her own marketing business. Even so, she thought that it would always be an ambiguous dream—she never imagined that life would bring the opportunity to make it a reality.

Now a successful real estate marketer & photographer and the owner of Nola Real Estate Marketing & Photography, the woman who grew up in Russia filled with big ideas has become exactly what she had dreamt of: an entrepreneur and the master of her own destiny. In many ways, she’s following in the footsteps of her late mother, Olga Merkulova, who was an extraordinary businesswoman and an entrepreneur in their hometown of Voronezh, Russia. The owner of a lead real estate brokerage who trained hundreds of real estate professionals, Gangi’s mother became highly successful amidst a real estate crisis. “She continued to be an inspiration even through her illness,” Gangi says of her mother, who passed away from breast cancer in October of 2020. Deeply involved with the Northshore community, Gangi and her team at Nola Real Estate Marketing & Photography support various local fundraisers as well as national charities like the United Way that benefit disadvantaged youth within the community and beyond. “As the mother of a 14 year-old daughter, I have had the pleasure of knowing many parents in our community,” says Gangi. “I love how passionate they are about the education and safety of their kids. There is not enough recognition given to the stay-at-home moms in the community who sacrifice their careers in order to homeschool their kids or to raise multiple children and give them good education and care. The same goes for working women who juggle home and work to raise successful young men and women,” she goes on. Clearly, the future of our youth is important to her—and that passion is borne out in the organizations she supports. Over the years, she’s established herself as a presence in the real estate community, creating dynamic marketing tools that provide an edge. As much success as she’s achieved, however, there are things Gangi knows now that have taken time to learn. “There is more than one way to achieve your goals,” she says. “To some, success means taking risks; to others, it’s consistent effort and slow growth. As an entrepreneur, it can be either one or a combination of both. It’s different for everyone—you just have to follow your gut. Also, pain is inevitable; but our most significant growth comes from pain. The most productive way through pain is to embrace it and learn from it, not avoid it. It’s often our setbacks that push us forward.”

WE SOCIAL 2021 | 65

I always did something I was a little not ready to do. I think that’s how you grow. When there’s that moment of ‘Wow, I’m not really sure I can do this,’ and you push through those moments, that’s when you have a breakthrough. MARISSA MAYER, FORMER CEO, YAHOO

66 | WE SOCIAL 2021

COMING

soon!

Email Jen@socialnorthshore.com or David@socialnorthshore.com for more info!

movers, shakers AND

MONEY MAKERS MEET THE NORTHSHOREâ&#x20AC;&#x2122;S FINANCE PROFESSIONALS

$OCIAL COMING SOON TO

By Lacey Osborne

e certainly have an impressive number of women business leaders in St. Tammany. At the risk of leaving someone out, I would like to name a few. I will begin with Maura Donahue, partner and executive vice-president of DonahueFavret Contractors. In 2005, Maura was the first woman to serve as chairman of the board of the U.S. Chamber of Commerce. When Katrina devastated our region, she was asked if she wanted to resign. Thank you, but no thank you. No way. Fast forward to 2019 when she was asked to serve a second time, and this time for 18 months, through November 2020. The year of the COVID-19 pandemic, another first, another disaster, and still the only woman to ever serve in that position. “Only the strongest steel goes through the hottest fire.” In good times and in bad, Maura has led with perseverance in her family business, her community, her state and her country. All communities, governments and organizations are grateful for all strong women leaders.

Lacey Osborne

CEO, St. Tammany Chamber of Commerce

Of our five major St. Tammany hospitals, three of their CEOs are women. Of our seven member Northshore legislative delegation, we have three leading women. At our Chamber’s annual business appreciation luncheon last month, 19 awards were presented. Nine of them were accepted by women business owners. Many St. Tammany top producers in real estate and banking are women!

WE SOCIAL 2021 | 69

Our Chamberâ&#x20AC;&#x2122;s board of directors currently has nine of 24 women serving. Impressive progress has taken place with women at the helm of our Chamber as well as other local nonprofits. On the recently announced Forty Under 40 top achievers list, 27 are women. Our Northshore Young Professionals group, now in its 11th year, has had six women serving as chairman. It is incredibly important to the future of our parish, state and country for young professionals to prepare to step up to leadership roles in elected office and throughout the community. Being involved on any chamber committee provides opportunity to grow both personally and professionally. Ask any of the men or women who serve on any board or commission; I think they will concur. We all make choices in life and there is a time in your life for everything. It is best to know what you want and be willing to work for it. Along the way there may be dark days, failures and disappointments, but there is also courage, patience, accomplishment, regaining of confidence, bravery, and always, kindness and encouragement toward others. Even today, women are still sometimes challenged by the glass ceiling. But we have come a long way baby! In my own Chamber of Commerce profession, the number of women CEOs has increased. Twenty-five years ago, 70 percent of chambers were run by men and now that has flipped with 70 percent run by women. Many accomplished women are also accomplished mothers and consider it our greatest calling. My college roommate and BFF is the mother of four and now happily the grandmother of 11. She and her husband

70 | WE SOCIAL 2021

worked hard as their kids were growing up in Slidell, she as a banker and he as a corporate attorney, both commuting to the city daily. She is another hero of mine. I used to marvel at her energy and accomplishments, both as a human resource professional, a mother and wife. Her goal was to retire and enjoy her grandchildrenâ&#x20AC;&#x201D;a worthy goal that she is living today.

We all make choices in life and there is a time in your life for everything. It is best to know what you want and be willing to work for it.

Both my parents grew up in the Irish Channel. My fatherâ&#x20AC;&#x2122;s father began a homebuilding business and my motherâ&#x20AC;&#x2122;s parents, Edward and Josephine Kerrigan, ran a barroom and restaurant. Edward, Papa, was also an appointed official with the city of New Orleans. At age 46, he suffered a stroke and was confined to a wheelchair for the last 10 years of his life. Josephine, Mimi, persevered, taking care of him, her daughters, and running the business with assistance from her mother and two of her four daughters. He passed in 1953. Mimi continued to run the business for 15 years before retiring. I did not know then as I do now: she is my hero. When I think I am having a dark day, I think of her. I know I have courage, perseverance and leadership traits in my gene pool.

Both of my daughters are professionals. One is an entrepreneur with a home-based business, the other worked her way up in the medical profession to regional director of clinic operations for Ochsner. They both knew what they wanted to do and worked hard to get there. I could not be prouder of each of them! Congratulations to Social Northshore Magazine and Jen Meadows on publishing your fourth edition here on the Northshore. Thank you for inviting the St. Tammany Chamber to provide this editorial for your WE Social Magazine celebrating women in business on the Northshore and publishing in January 2021.

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Whatever you do, be different — that was the advice my mother gave me, and I can’t think of better advice for an entrepreneur. If you’re different, you will stand out. ANITA RODDICK, FOUNDER OF THE BODY SHOP

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