It’s all about partnership | 15
From left: Travel Trade Executive Helen Cutting; Web Executive Holly Oakland; and tour operators arrive in the region with Greater Anglia on a VEE & Partners familiarisation trip
Travel Trade, taking the East to the world As members of UK Inbound, VEE & Partners are developing a Travel Trade strategy. With VisitBritain we have arranged online and face-to-face Taking England To The World workshops. In March we brought 12 international tour operators on a familiarisation trip, including stays at The Maid’s Head Hotel, Norwich and Bedford Lodge, Newmarket. Recently our Travel Trade Executive Helen Cutting represented Suffolk and Norfolk at VisitBritain’s Destination Britain North America Trade Event in San Francisco where she presented to more than 40 buyers. Discover Newmarket’s Tracey Harding was our representative at the UK Inbound conference in Belfast. We will be attending the Britain and Ireland Marketplace event in London in January and British Travel & Tourism Show at the NEC in March.
Norwich. EAST ANGLIA
l, Unique, beautifu tory. and steeped in his . East of England Th FINe D OUT MORE
sell the East is a unique part of the British Isles England of England, we’r The e East hereofto helpexplored year-r ound. you. and is ready to be traveltrade@ of product on visiteastofen t into the variety insigh you an glan visiteastofen d.co mof itineraries, including the To help glangive d.co range a m/t d rave create l-trade wide sandy offer we have ilt coastline and
Park; unspo Broads National -famous university landscapes; a world Estate beaches; beautiful cathedrals; a Royal ecturally stunning ngs city; three archit and Georgian buildi s; medieval, Tudor ways and stately home and villages; water towns esque and shellfish; throughout pictur produced food locally us and wildlife; delicio ing; the world’s ries; superb shopp vineyards and brewe accessible by road, racing; and all are HQ of flat horse London. rts, airports and train and from seapo iences, product exper you with ideas, offer, We are here to help of England has to everything the East information and to your customers. ote our destination to help you prom
Cambridge.
Norfolk Coast AONB
Holkham
one of the w Famous for being the atom w universities, where re of DNA w where the structu ed the where Darwin develop developed evolution, Newton n Hawking gravity and Stephe
Cromer
A149
Heacham
& PARTNERS
If you want to
The North
A140
le, lock-f 125 miles of navigab created by m lakes that were 8 million change and attract with the m The National Park nal fam and home of traditio
A149
The Broads National Park
EAST OF ENGLAND TRAVEL TRA DE
Norwich
Hingham
The Fens
The Broads.
A148
Sandringham Estate
King’s Lynn
A47
Great Yarmouth
American Library
Downham Market
Lowestoft
A10
See for yoursel Ely The Brecks f how the Eas A11 t of England and the USA became firm friends. Newmarket
Bury St Edmunds
requirements ss your individual A1 EMAIL US to discu tofengland.com traveltrade@visiteas ITINERARIES EXPLORE THE m/travel-trade visiteastofengland.co TIONSHIP THE SPECIAL RELA LEARN ABOUT m/USblog visiteastofengland.co
For details of how to get involved in Travel Trade, contact Helen Cutting at traveltrade@visiteastofengland.com
American Air Museum (IWM Duxford)
Stowmarket
M11
London 30 miles
Dedham Vale AONB
Aldeburgh Suffolk Coast and Heaths AONB
Felixstowe Harwich
London Stansted Airport
Colchester
Newmarket.
of Suffo The county town ont. stunning waterfr
. The Norfolk Coast
A14
Ipswich
g, unspo 40 miles of stunnin ding Na an Area of Outstan sandy bea estuaries, rivers, rgh. Southwold and Aldebu
Ipswich. Southwold
Lavenham Sudbury
A40
A12
Cambridge
. The Suffolk Coast
global The birthplace and cing thoroughbred horsera
A143
Diss
Thetford
medieval ci The best-preserved Norman Cat country with a fine permanent c Castle, the largest , and the coun market in Europe running ar oldest continuously
pe of sa Stunning landsca seal na birdwatching and r wit plus seaside Crome and end-of-pier theatre
Bury St Edmunds.
dsbu Home of St Edmun Abbey and the ancient of Eng the patron saint
Colchester.
The capital of Roman
Great Yarmouth.
B
top se The East coast’s lt b 15 miles of unspoi a Mile of shows, rides