It’s all about partnership | 5
Foreword Visit East of England was launched in the Spring of 2019 with the intention of overcoming a complaint from VisitBritain and VisitEngland that they only heard ‘white noise’ from our region.
By Dr Andy Wood OBE Chairman, Visit East of England
At the launch event, Patricia Yates, now Chief Executive of VisitBritain, told the assembled guests that if we could speak with one collective voice, we would be listened to by the national tourism bodies, and they would be able to work with us.
At its core VEE was formed out of a desire for collaboration across Suffolk and Norfolk and ending fragmentation. It was not to create a hierarchy, to compete or replicate. Tourism management must be bottom up.
