Lubbock Visitor's Guide 2021 by Visit Lubbock

WELCOME TO

Lubboc k T E X A S

SOURCE //CITY OF LUBBOCK

As travelers make their way back to the airports, load up their cars for family road trips or plan a staycation, Lubbock, Texas is eager to welcome you to the “Hub City!” For some, Lubbock is a college town that holds a nostalgic place in their heart, for others, it is a growing city on the top of their list of destinations to visit. No matter how you choose to experience the 806, this is Lubbock, Texas. Recently, Lubbock opened its doors to the newest luxury boutique hotel in downtown Lubbock, the Cotton Court Hotel, designed to replicate a vintage cotton gin. This is just the tip of the iceberg when it comes to recent growth in the “Hub City.” Just north of the hotel, the region’s newest world-class performance theater, The Buddy Holly Hall of Performing Arts and Sciences, will spotlight local talent, Broadway productions and headline national touring concerts. Local artisans and musicians find their creative outlet through the spirit of inspiration that runs through Lubbock. As the birthplace of Buddy Holly, the first designated cultural arts district in the state of Texas and more recently designated a music friendly city, Lubbock celebrates its artistic roots on stage, on display and on record. Anyone who has tasted a glass of Texas High Plains wine knows that winemaking is truly an art. Home to 90% of Texas wine grapes grown in the region and the father of Texas wine, Doc McPherson, visitors will taste the legacy of Texas wine from one of our six award-winning wineries. With an average of 265 days of sunshine per year, enjoy a Lubbock libation on one of our many patios around town. While sipping Lubbock wine, experience the taste of the LBK! Lubbock’s selection of local cuisine is as expansive as it is rich. From Spanish tapas and perfectly seared cuts of beef to fresh seafood flown in daily, Lubbock serves the ideal selection for all occasions. As internationally trained chefs across the city put a local twist on global cuisine, each bite is better than the last. However you choose to visit Lubbock, we hope you’ll share your “Hub City” adventures with us using #LiveLoveLubbock!

806.747.5232 // visitlubbock.org

#LIVELOVELUBBOCK

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WHAT'S INSIDE

13 HUB CITY HAPPENINGS

3 WELCOME

14 EAT YOUR WAY AROUND THE WORLD IN THE 806

6 YOUR SCENIC ROUTE TO THE 806

17 // INSTA-WORTHY

9 BURGER GOALS 10 AFFORDABLE ADVENTURES

Ag a

a Dr e

ic u bl o n i UP T T ol l e c t C t r A

20 BEER TRAIL 23 MOBILE MUNCHIES 24 ADRENALINE JUNKIES 26 SAVOR THE SLICE 29 5 WAYS TO ORDER A CHILTON 31 EAT BBQ LIKE A LOCAL 32 DOG-FRIENDLY GUIDE

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10 35 // LUBBOCK AT A GLANCE

44 INTERNATIONAL WINE PLATTER

38 7 MUST-SEE MUSIC VENUES

48 HISTORICAL MARKERS

40 THE BUDDY HOLLY HALL

50 SATISFY YOUR SWEET TOOTH

of Performing Arts and Sciences

42 A GUIDE TO TEXAS HIGH PLAINS AMERICAN VITICULTURAL AREA

C ov er ar t

52 SHOPPING CENTERS & BOUTIQUES 54 FINE DINING IN THE 806 56 ADMIRE THE ARTS 58 GLUTEN FREE IN THE 806 60 LOCALLY SOURCED PRODUCTS

Cover art designed in-house by Elizabeth Espinoza, in collaboration with artist Victoria Marie Bee. Letterpress printed at CASP. For a bonus LBK print, flip to page 66! @vbee // @lunaskycreative

PRODUCED/DESIGNED IN-HOUSE & LOCALLY PRINTED // Parks Printing

Scenic Route TO THE 806 YOUR

With gorgeous, desert landscapes and wide-open spaces as far as the eye can see, it’s easy to be consumed by the wonder of the wild west. Over 500 miles of possible travel is available for road trippers to experience the diverse personas found throughout the Lone Star State.

FREDERICKSBURG // Behind elegant shops and fine dining, you can feel the authentic German soul and see remainders of Fredericksburg’s heritage in the historic buildings along Main Street, the gourmet cuisine at local restaurants and of course, the wine. Home to more than 50 wineries and tasting rooms, you’ll have plenty to do in this Texas Hill Country gem.

PALO DURO & CAPROCK CANYONS // Coming north, outdoor enthusiasts should consider stopping at Palo Duro Canyon State Park, the second-largest canyon in the United States, or Caprock Canyons, where you can see large, native bison.

WHITE SANDS NATIONAL PARK // For gorgeous pictures to vamp up your feed, White Sands National Park is out of this world. Just 100 miles outside of El Paso, the vast, white dunes allow for a creative twist.

CARLSBAD TAVERNS NATIONAL PARK // Explore the caves and see 17 different species of bats at this national park. While you are on your adventure, walk the many trails like Rattlesnake Canyon Trail and Yucca Canyon Trail for the ultimate outdoor experience.

ABILENE // When driving through Cowboy Country, make a stop off the interstate and see firsthand the history of the frontier in Abilene. Make sure to visit Frontier Texas! for a glimpse of the history of the pioneers and exploration of the West. Consider a road trip as your next excursion and experience the charm and grandeur of West Texas! While on route, share your photos with us using #LIVELOVELUBBOCK

@palodurocanyonsp

@ abilenestatepark

@visitfredtx

@carlsbadcavernsnps @whitesandsnps

@caprockcanyonsstatepark

BURGER GOALS Would you like fries with that? Grab extra napkins because we’ve compiled a list of our favorite Lubbock burgers. Go ahead, “meat” up with your buds to enjoy a burger at one of these noteworthy spots. You deserve it.

SPANKY’S 811 University Ave. (pictured left) // At this local favorite, you come for the fried cheese but you stay for the old style burgers. Whether you like it with cheese, pickles or plain, this tried-and-true Lubbock staple will satisfy your burger craving with its high quality beef and fresh toppings.

KING STREET PUB 8004 Indiana Ave. #B18 // Step out of your comfort zone at local favorite, King Street Pub. Offering Texeclectic Victorian fare, this steampunk pub and bar has a variety of tantalizing handhelds, each creatively named after a classic piece of literature. We recommend the Sure Thing Sherlock, a burger generously topped with green chile pimento cheese. Pro tip: wash down with an expertly-crafted Old Fashioned.

CHRISTAKIS 1111 34th St. // From the outside, it looks like a burger shack built in the ‘50s, but on the inside it looks like your grandma’s house decked out in Red Raider and Lone Star State memorabilia. The menu features the popular Red Raider Burger, which includes double meat and double cheese. We highly recommend the Christakis Burger, an unusual, but incredible combination of pastrami and cheese melting down the side of the burger, lettuce, tomato, onions and pickles that all synchronize in perfect flavor harmony.

FOR MORE, VISIT LUBBOCK.IS/BURGERS 9

AFFORDABLE A DVENTURES In the LBK, there are a variety of ways to have an authentic local experience without breaking the bank. Take a look at our favorite wallet-friendly “Hub City” adventures.

BUDDY HOLLY CENTER 1801 Crickets Ave. // No visit to Lubbock is complete without a trip to the Buddy Holly Center. For a small admission fee, visitors can follow Buddy’s life from his childhood in Lubbock to his final concert in Iowa and view treasured memorabilia. Don’t leave without a photo beside a larger-thanlife version of Buddy’s iconic frames!

FIBERMAX CENTER FOR DISCOVERY 1121 Canyon Lake Dr. // Learn from this first-class museum which teaches the Lubbock community the importance of agriculture through interactive exhibits where visitors can see and hear what life is like on the farm.

SILENT WINGS MUSEUM 6202 N. I-27 // The $8 admission price at the Silent Wings Museum is a small price to pay for a glimpse of one of the most interesting pieces of World War II history. Learn the history of the glider pilots and their service to our country.

SCIENCE SPECTRUM & OMNI THEATER 2579 S. Loop 289 #250 // Entertainment and education meet at one of Lubbock’s favorite attractions, the Science Spectrum & OMNI Theater. Kids and adults alike will experience interactive science exhibits, Lubbock’s only public aquarium, thrilling programs at the OMNI Theater and much more.

MUSEUM OF TEXAS TECH UNIVERSITY 3301 4th St. // Explore exhibits featuring a total of nearly 7 million objects at the Museum of Texas Tech University. You’ll discover collections in the arts, humanities and natural sciences, as well as the Moody Planetarium’s laser and star show.

STARS & STRIPES DRIVE-IN THEATRE 5101 Clovis Rd. // Drive-in movies are an essential piece of Americana. In Lubbock, Stars & Stripes keeps the nostalgia alive with $8 double features, rain or shine. It’s no wonder this local theatre was rated the No. 3 drive-in theatre in the country by TripAdvisor. 10

CAVIEL MUSEUM OF AFRICAN AMERICAN HISTORY 1719 Ave. A // This museum features numerous art pieces and artifacts celebrating African American history. Through rotating exhibits, items on display will educate visitors about important local figures and share an appreciation for the arts.

NATIONAL RANCHING HERITAGE CENTER 3121 4th St. // This local museum is dedicated to preserving the history of ranching and is home to 50 authentically restored structures dating from 1780 to 1950 and seven exhibit galleries. History buffs rejoice, as this museum offers free admission with a suggested donation.

FOR MORE LUBBOCK ADVENTURES, CHECK OUT LUBBOCK.IS/FAMILYFUN

National Ranching Heritage Center

FiberMax Center for Discovery

Museum of Texas Tech University

Stars & Stripes Drive-In Theatre

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THIRTY FOURTH STREET From craft coffee to high-quality greenery and everything in between, make your way to the historic 34th street to experience the taste and beauty of Lubbock.

MARBLE & CO. 3519 34th St. // This local flower shop and gift boutique is dressed in class from the black and white checkered flooring to the stunning arrangements curated by the talented florists. Whether it is a wedding, birthday or anniversary, head to Marble & Co. for all of your floral needs!

ALL ABOUT LOOKS 3515 34th St. // No living space is complete without a pop of color from All About Looks. With a diverse selection of patterns and colors, every personal style is reflected among the variety of items sold including upholstery, wallpaper and custom-built furniture.

CRAFTHOUSE GASTROPUB 3131 34th St. // As both a lunch-time hotspot and a chill brewpub, this 34th street gem is a must-try. Upon entering, you'll step into a whole new world where you can root for your favorite soccer team while enjoying the house favorite, Texas Burger. We also recommend visiting for brunch!

YELLOW HOUSE COFFEE 3017 34th St. // Do yourself a favor and add a boost to your morning with a hot cup of specialty roasted coffee at Yellow House Coffee. This local favorite showcases internationally acquired beans from Oak Cliff Coffee Roasters sourced from the likes of Ethiopia and El Salvador. A few musttry menu items include the cold brew or Cortado paired with the avocado toast.

RED RIDING HOOD NURSERY 4006 34th St. (pictured below) // A true plant-lover's dream, this nursery is perfect for the green thumbs and beginners alike. Whether you are in the market for a new house plant, succulents for the terrarium or a complete backyard remodel, Red Riding Hood Nursery is a go-to for all of your botanical needs.

HUB CITY HAPPENINGS LUBBOCK ARTS FESTIVAL // Celebrate the arts at the largest fine art

event in West Texas! This festival offers visual art, performing art and children’s art, entertaining people of all ages.

LUBBOCK UNCORKED // Savor the regional wine industry with a taste

of Texas High Plains wine at Lubbock Uncorked! This wine festival pays tribute to the region’s grape production responsible for 90% of Texas’ wine grapes. Learn more about grape growing and winemaking with live music and food trucks.

4TH ON BROADWAY // Recognized as the largest free festival in Texas,

the 4th on Broadway Parade brings the celebration to downtown Lubbock! This festival honors our freedoms and celebrates in the most patriotic way.

FLATLAND FILM FESTIVAL // The Flatland Film Festival cultivates

creativity and appreciates the realm of film, video and the digital moving-image expression. Catch a screening of international films and locally produced work, all the while gaining insight into this diverse world of feature films, documentaries, music videos and other forms of creative sight and sound.

JABFEST (pictured below) // This annual music festival brings all of the familiar Texas-grown artists back to Lubbock for a night of music and dancing! Enjoy tunes by the Josh Abbott Band along with a mix of musical genres.

CASPFEST // Get creative with the arts and celebrate the cultural

offerings of the “Hub City.” CASPFEST is a two-night festival which showcases local talent in the arts, film and music. Get to know the artists and hear what inspires them to create.

CANDLELIGHT AT THE RANCH // Step back in time at National Ranching

Heritage Center’s Candlelight at the Ranch. This event involves more than 4,000 luminaries along a path which imitates life on the frontier from 1780 to 1950. Walk among the ranching structures and see people dressed in time period clothing as if they were celebrating Christmas on the prairie! You’ll enjoy hot chocolate and live music to conclude the evening.

FOR MORE LUBBOCK HAPPENINGS, CHECK OUT LUBBOCK.IS/EVENTS

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W y a r u o Eat Y AROUND THE WORLD IN THE 806

When it comes to world cuisine, Lubbock has a variety of hidden gems ranging from unique African fare to popular Thai dishes. The “Hub City” is sure to have a spot for any global food lover. We apologize in advance if this one makes you hungry...

VIZO’S AFRICAN BAR & RESTAURANT 4930 S. Loop 289 #204 (pictured right) // Vizo’s African Bar & Restaurant delivers the perfect introduction to African cuisine right here in the 806. With every item made from scratch, you’ll savor the rich flavors and experience the cultural passion with each bite. From traditional Fufu & Eru to Achombo, you can’t go wrong with any item on this curated menu. If you’re new to African cuisine, don’t be afraid to jump in taste buds first at this Texas Monthly-recognized spot!

THAI PEPPER 3702 20th St. // If you’re going to rate a Thai food restaurant on one dish alone, it’s probably going to be the Pad Thai. Trust us when we say that Thai Pepper’s version is the benchmark. The house-made sauce is mixed with rice noodles, chicken, cabbage, bean sprouts and green onions, topped with a single shrimp for good measure and can be ordered according to your heat preference (get it spicy - we dare you).

ROYAL INDIAN CUISINE 3806 50th St. #226 // If you like your Indian food served buffet style, give Royal Indian Cuisine a try! One Yelp reviewer compared it to some of his favorite Austin and Dallas/Fort Worth restaurants, and another gave the Chicken Biriyani 11 out of 10 stars.

TIKKA SHACK 2407 9th St. #500 & 6620 Milwaukee Ave. #100 // Tikka Shack's menu is packed full of traditional Indian dishes with a casual flair like Tikka Masala, samosas, naan bread and kabobs. If you’re new to Indian fare, this is the perfect place to give it a try.

YUYO JAPANESE RESTAURANT 5130 80th St. // To round out your tour of global cuisine, you’ll want to include Yuyo Japanese Restaurant. Yuyo offers an array of Japanese cuisine including sushi rolls, lunch specials and a wide variety of entrees. Pro tip: order a bowl of the Tom Yum soup to warm your hungry soul. 14

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INSTACommemorate a trip to Lubbock with a picture at one of these Instagram-worthy spots! Don’t forget to tag us using

#LIVELOVELUBBOCK 1 // BUDDY HOLLY STATUE OR GLASSES 1801 Crickets Ave. // Many performers pay tribute to Buddy Holly at the statue in the plaza. Get inspired for your own pic with these larger-than-life statues of Buddy and his iconic glasses.

2 // HOLLY HOP ICE CREAM SHOPPE 3404 34th St. // Take a step back in time and choose from dozens of classic soda and homemade ice cream flavors at the 50s-style Holly Hop Ice Cream Shoppe.

3 // PATRICK MAHOMES MURAL 1021 University Ave. // You don’t want to miss snapping your selfie with Mahomes! Stop by Joey Martinez’s latest mural on the north wall of Now We Taco’N honoring Super Bowl Champ and Red Raider, Patrick Mahomes.

4 // DIRK’S 1636 13th St. // Choose from mouthwatering eats like fried chicken, shrimp and grits or fried okra, and snap a pic of the west wall adorned with drawings from legendary cartoonist, Dirk West.

5 // THE TAMALE LADY 709 Main St., Wolfforth, TX 79382 // These Texas-sized tamales not only suffice for the perfect pic, but come with a delicious twist. Take your dish to the next level and pair your handmade tamale with a side of street corn and a refreshing glass of Watermelon Aqua Fresca.

6 // ENGLISH NEWSOM CELLARS 408 E. Woodrow Rd. // Savor a glass of wine and grab a shot of your favorite red amid vines of lush grapes. The winery provides an idyllic backdrop and the perfect architectural shot.

FOR MORE INSTA-WORTHY SHOTS, CHECK OUT LUBBOCK.IS/INSTAWORTHY 17

U N CO N V E N T I O N A L C R E ATO R

Sally r o l y a T

B R E W E R AT TH E B RE W ERY LB K

TELL US ABOUT YOUR CRAFT. // As the brewer at The Brewery LBK, making beer is one of the most challenging things I’ve ever done, but also the most rewarding. There’s great satisfaction in making other people happy through something I’ve created. WHERE DO YOU DRAW YOUR INSPIRATION? // I’ve always been a foodie, a cocktail adventurer and a big pop culture fan. It just seemed natural to meld all those things into ideas for beer as well as our unique canned and bottled cocktails. HOW CAN VISITORS SEE/TASTE YOUR WORK? // Stop by The Brewery LBK! I try to release something new every week. If you’re not in the mood for beer, we have a full bar, make fun, custom canned and bottled cocktails, and brew our own hard lemonades and seltzers.

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THE HEART OF THE CITY From sweet pies to art exhibits, downtown Lubbock serves as the heartbeat of the community. See first hand the art, libations and businesses of the 806 in this historical area.

THE LOBBY 1500 Broadway St. // Nestled in the McDougal Companies building, The Lobby is the perfect place to grab a cup of coffee. This local spot strives to create and serve specialty coffee with human sincerity, cultivating an environment that enriches community and culture.

LOUISE HOPKINS UNDERWOOD CENTER FOR THE ARTS 511 Ave. K (pictured below) // LHUCA is a must-see when it comes to contemporary visual, performing and literary art on the South Plains. As the organizer of First Friday Art Trail, LHUCA is a place to see and experience art. Its campus includes visual art galleries, a theatre and rehearsal hall, an outdoor plaza with stage, a working clay studio and an ongoing series of special events and classes.

JUX-TA-POSH 1701 Buddy Holly Ave. // Located in the Depot Entertainment District, antique collectors and those looking for mid-century modern design will stand in awe of the diverse selection of decor pieces available at this shop.

SWEET CREATIONS - CAKES BY MARSHA 1308 Broadway St. // A sweettooth's dream, Marsha is the uber-talented baker behind Sweet Creations. Whether it is a delectable cheesecake with a fruit topping or a realistic, superhero-themed cake, this baker puts her skills to the test with every dessert out of the oven.

TWO DOCS BREWING CO. 502 Texas Ave. // What started out as two doctors brewing beer as a hobby, soon turned into a mainstay in the Arts District. Get a taste of Lubbock’s craft beer at Two Docs with brews like the Buddy Hoppy IPA, Two Docs Bock and Chilton Gose. Stop by on the weekends for live music and local food trucks.

THE BREWERY LBK 1204 Broadway St. // Named one of the Top 15 Brewpubs in the US by USA Today, The Brewery LBK pours seasonal craft brews and regulars like a New England-style IPA called Lieutenant Dan and a Belgian Tripel, the Kerb Crawler. Pro tip: pair one of these frosty beers with the Nashville Hot Chicken Sandwich.

MANO NEGRA BREWING CO. 2610 Salem Ave. // Nestled in Cactus Alley, the owner of Mano Negra first started brewing in his home in Puerto Rico. After deciding to move to Lubbock, the brewery came to be when the owner noticed an opportunity to connect the Lubbock community with craft beer.

TRIPLE J CHOPHOUSE AND BREW CO. 1807 Buddy Holly Ave. // As a longstanding hot spot for brews in the Depot District, Triple J serves an American Amber style Ale called the Raider Red and a Vienna style Lager named Dos Czechies. Make sure to order the Choppy Bob Nachos with your beer and catch a game or live music at the bar.

THE PLAINS BREW CO. 515 N FM 179 // This small hyper-local microbrewery focuses on “plain good beer” and an authentic, friendly atmosphere. Taste the Amber Ale for a sample of local brews. 20

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THE NORTH SIDE OF TOWN Follow your tastebuds north and visit the neighborhood that boasts some of the best Mexican food and endearing attractions. Adventure awaits you in north Lubbock!

HE-BREWS COFFEE 2709 Marshall St. // Whether you prefer an afternoon pick-me-up on the patio or a cozy nightcap in the cafe, He-Brews Coffee is the one-stop shop for live music, brews and great views of Buddy Holly Lake!

LUBBOCK LAKE LANDMARK 2401 Landmark Dr. // Travel back 12,000 years at the Lubbock Lake Landmark. With archaeological digs, exhibitions featuring Ice Age creatures and a trail hosting night hikes, this hidden gem is the best way to experience nature and historical sites.

PRAIRIE DOG TOWN Mackenzie Park Rd. (pictured below) // Arguably Lubbock’s most charming attraction, Prairie Dog Town is home to the “Hub City’s” cutest residents. Before you visit, don’t forget your lawn chair and a bag of carrots. We guarantee you will be watching these pups longer than you’d like to admit.

SPIRIT RANCH 701 Regis St. // Nestled in a hidden oasis just west of I-27, Spirit Ranch is the ideal destination for a beautiful rustic wedding or corporate retreat. While there, visit the E&J Smokehouse for a plate of Texas barbecue.

MONTELONGO’S MEXICAN RESTAURANT 3021 Clovis Rd. // As you enter through the doors of Montelongo’s, the smell of a perfect blend of seasoning and spices envelopes you. After taking one bite of the smothered burrito, your taste buds won’t believe you aren’t south of the border.

MOBILE munchies From ramen bowls to cuban sandwiches, here’s the rundown on just a few of Lubbock's favorite food trucks.

RAMEN SHACK @ramenshacklubbock // Slurp a bowl of savory noodles at Ramen Shack, a local food truck that has created a cult following with its mouthwatering dishes! Make sure to order the Shio Ramen with homemade noodles, chashu pork and woodear mushrooms, among other savory toppings.

NOW WE TACO ‘N @now_we_tacon_ (pictured below) // Order some of Lubbock’s favorite street tacos at this taco food truck turned brick and mortar. At Now We Taco’N, you’ll find a menu featuring tried-and-true options like menudo and Barbacoa to satisfy your taco taste buds!

LLANO CUBANO @llanocubano // If you’re in the mood for an authentic Cubano or a delicious grilled sandwich, look no further than Llano Cubano, a crowd-pleasing food truck that creates satisfying Cuban sandwiches with a West Texas twist. Try the Jalapeño Popper Grilled Cheese or the Spicy Cubano for an extra kick. Be sure to share your food pic with us using #LIVELOVELUBBOCK

FOR MORE MOBILE MUNCHIES, VISIT LUBOCK.IS/MOBILEMUNCHIES

S E I K N U J Calling all thrill seekers! Whether you like fast speeds, hitting targets or everything in between, Lubbock has exactly what you’re looking for. Get your adrenaline pumping at one of our many exciting options!

ADVENTURE PARK 5110 29th Dr. // Lubbock’s newest attraction is a true thrill. With Adventure Towers, Bumper Bayou, go-carts and ziplining, this park is fun for the entire family!

BAD AXE RAIDER 1408 Ave. F // Grab your axes and keep your eye on the target! Located in the Depot Entertainment District, Bad Axe Raider, Lubbock’s first axe-throwing range, incorporates Lubbock’s culture of the arts into the up-and-coming sport.

JOYLAND 500 Canyon Lake Dr. // Risk getting splashed on the log ride water coaster or get your thrill from a roller coaster at Joyland! The park also features food favorites, exciting games and group facilities. It’s a place where family, friends and coworkers can share exciting times and create unforgettable memories.

MOUNTAIN BIKING Dunbar Historic Lake and Mackenzie Park // Find your perfect pace on two wheels at Dunbar Historic Lake. With miles of trail to explore amidst the beautiful scenery, this is the ideal location for both beginners and experienced bikers. For more of a challenge, hit the jumps at Mackenzie Park. Don’t forget your helmet!

ELITE PAINTBALL 806.470.1334 // At Elite Paintball, there are five different fields to choose from and all the supplies needed for a fun time running, dodging and splattering paint all over the place. Groups can book private paintball events on weekdays with reservations for up to 75 people.

FOR MORE ADRENALINE ADVENTURES, VISIT LUBBOCK.IS/ADRENALINE 24

Joyland

Dunbar Historic Lake Elite Paintball

Adventure Park Bad Axe Raider

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Even though West Texas may be known for its savory southern cooking, Lubbock is home to some of the best pizza pies in the state! Whether you’re into Chicago-style deep dish or New York-inspired crispy crust, the “Hub City” has something to satisfy your craving for the perfect slice.

GIORGIO’S PIZZA 1018 Broadway St. // The New York-style pizza at Giorgio’s is a hard-to-beat Lubbock favorite. The restaurant uses a brick oven to bake their pizza and calzones after making the dough fresh from scratch every day. The crust is cooked perfectly, topped with delicious cheeses and plenty of savory toppings. Pro tip: try your hand at the “Texas-sized pizza,” the largest pie in Lubbock, measuring at 28 inches - trust us, you won’t leave hungry.

ONE GUY’S FROM ITALY 1101 University Ave. & 4320 50th St. // Don’t miss this delicious pizza joint at one of their two locations. Try the calzones and large slices of cheese pizza!

CAPITAL PIZZA 2705 26th St. & 8211 Slide Rd. (pictured right) // With a combination of gourmet pizzas, sandwiches, salads and over a hundred craft beers, this is a uniquely Lubbock pizza experience. Don’t miss interesting ingredient combinations such as the Thai Curry Chicken Basil.

PEPE’S PIZZA AND ICE CREAM 3407 98th St. #100 // Not only serving top-notch pizza pies, this local pizzeria also offers wings, meltin-your-mouth cheese bread, calzones and ice cream (which you can customize with mix-ins of your choice). Pro tip: check out the daily pizza specials for lunch, and while you’re there, grab a pint of hand-packed ice cream for the road!

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TEXAS TECH UNIVERSITY Experience Tech Terrace, a popular scenic neighborhood located near Texas Tech University, with a cup of coffee or walk around one of the beautiful parks.

J&B COFFEE 2701 26th St. // A local favorite since 1979, start your morning right with a diverse selection of coffees, teas and other specialty drinks at this popular spot in the heart of Tech Terrace. Once inside, you’ll find house brews like Vanilla Nut or specialty drinks like a refreshing Lavender Lemonade.

CAFÉ J 2605 19th St. // Known for their art bar, this sleek local favorite offers a popular menu of stuffed avocados, Pad Thai and tenderloin. Make sure to check out their brunch with savory items like the Brunch Burger and sweet options like Nutella Crepes.

MY CUP OF TEA BABY 2713 26th St. // Calling all mothers! New and expecting mothers are welcomed with open arms to this newborn and infant one-stop shop. Visit today for all the baby necessities.

WAGNER PARK Elgin Ave. (pictured below) // Enjoy one of Lubbock’s 265 days of sunshine at Wagner Park! Take the kids to the playground, test your skills on the bouldering rock, show your competitive side or light up the pavilion grills at this recently renovated spot.

PEARL TEA 2605 Boston Ave. // Lubbock’s newest cafe offers everything from artisan fruit and milk teas to boba and smoothies. Pearl Tea serves the finest, organic ingredients while keeping sustainability in mind.

5 WAYS TO

Order a Chilton Indulge your taste buds and sip Lubbock’s original cocktail five different ways. You’re sure to find the local version you favor, but sample a few before you decide!

CLASSIC CHILTON Caprock Cafe 3405 34th St. & 5217 82nd St. // This classic version mixes vodka with freshly squeezed lemon and club soda topped with a salted rim.

HIPPIE JUICE CHILTON Flippers Tavern 1406 Ave. Q (pictured below) // Channel your free spirit with this cool twist on Lubbock’s iconic drink. The Hippie Juice Chilton is made with Absolut Vodka Pear & Elderflower juice and topped with fresh lemon juice and soda water.

BLUEBERRY CHILTON The Funky Door Bistro & Wine Room 6801 Milwaukee Ave. // Add some sweetness to this traditionally tart cocktail. With Western Son Blueberry flavored Vodka, this cocktail takes on a fruity profile that has locals raving!

JALAPEÑO CHILTON Café J 2605 19th St. // Known for its martinis, this local favorite serves a popular spicy take on the Chilton with a muddled fresh jalapeño in a salt-rimmed glass. The bartender advises using Stoli Cucumber Vodka to create a Cucumber Jalapeño Chilton.

RUBY CHILTON The West Table Kitchen and Bar 1204 Broadway St. // Our friends over at West Table know how to mix cocktails. Check out this version with Deep Eddy Ruby Red Grapefruit Vodka, lemon juice and club soda. Share your favorite way to order this iconic cocktail on social with

#LIVELOVELUBBOCK

Where to Eat A wise person once said, “If it ain’t barbeque, it ain’t food.” We take that to heart in West Texas. Loosen your belt buckle and prepare for the food coma heading your way.

EVIE MAE’S PIT BARBEQUE 217 US-62 Wolfforth, TX (Pictured left) // For your first stop, head to Wolfforth for Evie Mae’s Pit Barbeque. We recommend starting out with their pulled pork sandwich, which offers an array of flavors sitting between two perfectly toasted buns. If you’re still hungry for more, try their green chili cheese sausage. Pro tip: this Texas Monthly-recognized spot also has a large variety of gluten-free options.

HILL BARBECUE @hill_barbecue // To continue your quest to eat all the meats, make your way to Hill Barbecue. This food truck opens at 11 a.m. in the Arts District and people waste no time getting there. We suggest arriving early, but long line or not, this ‘cue is worth the wait. We recommend trying out the smoked turkey with a side of pork spare ribs. The juicy, caramelized meat falls right off the bone and will immediately fill your heart with barbecue sauce.

BIG E’S BARBEQUE 1802 Buddy Holly Ave. // For the perfect nightcap after a night of jamming to local music at The Blue Light Live, head down the street to Big E’s Barbeque. This local hot spot will give you a new experience in how you eat barbeque. Start by wrapping your choice of meat, such as grilled chicken, smoked sausage or brisket, in a toasted tortilla. Top with pico de gallo and sauce and you’ll be dreaming of your next visit!

SEOUL KOREAN CUISINE 4620 50th St. #8 // While authentic Korean fare might not come to mind when you think of BBQ, it definitely should after you grab a bite at this family owned and operated Korean restaurant. Try favorites like Bulgogi, thinly sliced marinated ribeye served over rice, or Kiamichi stew, which is served with every entree.

FOR MORE LOCAL BBQ, CHECK OUT LUBBOCK.IS/BBQ 31

B Y @ T R AV E L I N G _ N E W LY W E D S

Road tripping through the US with Sally, our lovable little bernedoodle, was quite the adventure. One place that really impressed us with their dog-friendly options was Lubbock, Texas. Here’s our Dog-Friendly Guide to the "Hub City." You can rest assured that all of these places have been Sally approved! Honestly, if Sally could talk she’d already be begging us to take her back!

BRUNO STEEL HOUSE 85 E. Canyonview Dr. (pictured right) // A great place to bring your pup! Located above a sparkling lake in Ransom Canyon, there are nature trails nearby and plenty of areas for you and your dog to explore.

TEXAS TECH UNIVERSITY 2500 Broadway St. // Texas Tech University is the nation’s second-largest campus, which means there is a lot of space to walk and explore with your pup. There’s even an app called ArTTrek that acts as your tour guide as you wander past the various artwork around campus. It’s a fun way to see the school and exercise your fur baby!

J’S CREAMERY 5101 82nd St. // J’s Creamery has not only mouthwateringly good cones, sundaes, splits and more, they also offer “Puppy Cones” for dogs.

THE RANGE 3116 122nd St. // A driving range that has a restaurant and bar, The Range is really something special, and is truly fun for the whole family. Sally was so mesmerized by our golf strokes, that we almost forgot she was there!

THE GARDEN 1801 Buddy Holly Ave. // This lively craft beer garden has games, live music and some of the best weekly specials in town. Not only that, but they love dogs! We spent an entire evening there, playing games, making friends and relaxing with Sally. It was fun for the whole family.

HALFWAY TO THE SLOPES On your way to the slopes? Make the “Hub City” your go-to for all skiing needs and one last stop on your way up to the mountains.

TROY’S SKI LUBBOCK 3403 34th St. (pictured above) // Grab a new pair of Volkl, K2 or Nordica skis with binding for your trip down the slopes. You’ll also find ski and snowboard boots there!

TEDDY JACK’S HUB CITY GRILL 7205 Milwaukee Ave. // Fill up on a handcrafted burger like the Santa Fe with green chiles, Monterey Jack cheese and grilled onions or the Sunday Sunrise topped with a fried egg, bacon and American cheese.

MOUNTAIN HIDEAWAY 4816 50th St. // Bundle up with must haves likes coats, gloves and hats. If you need an extra pair of goggles or hand warmers, this shop offers what you need.

TWO DOCS BREWING CO. 502 Texas Ave. // Bring a growler of the Buddy Hoppy IPA or another favorite brew with you up on the slopes. 34

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American Windmill Museum Buddy Holly Center & J.I. Allison House Caviel Museum of African American History Fibermax Center for Discovery LHUCA Lubbock Area Veterans War Memorial Lubbock Lake Landmark Museum of Texas Tech University National Ranching Heritage Center Silent Wings Museum

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4ORE! Golf Adrenaline City Adventure Park Alamo Drafthouse Altitude Trampoline Park The Buddy Holly Hall of Performing Arts and Sciences Buddy Holly Statue & West TX Walk of Fame Buffalo Springs Lake (year round) - Altitude H20 (seasonal) Cactus Theater Cinemark Movies 16 & XD Cinemark Tinseltown Lubbock Depot Entertainment District Joyland Amusement Park Lubbock Memorial Civic Center Lubbock Water Rampage (seasonal) Mackenzie Park/Prairie Dog Town Main Event Entertainment The Maize at At’l Do Farms (seasonal) Moonlight Musicals Amphitheatre (seasonal) Noble Farms (seasonal) The Orchard Panhandle South Plains Fairgrounds Premiere Cinemas 16 & IMAX Theatre The Range Science Spectrum & OMNI Theater Stars & Stripes Drive-In Theatre

PUBLIC GOLF COURSES Meadowbrook Golf Course Rawls Course at Texas Tech University Reese Golf Course Shadow Hills Golf Course

WINERIES & BREWERIES Bolen Vineyards The Brewery LBK Burklee Hill Vineyards English Newson Cellars La Diosa Cellars Llano Estacado Winery Mano Negra Brewing Co. McPherson Cellars Pheasant Ridge Winery Pinkerton’s Distillery Triple J Chophouse & Brew Co. Two Docs Brewing Co.

SHOPPING Antique Mall of Lubbock Cactus Alley Canyon West Shopping Center The Hub Kingsgate Center South Plains Mall West End

GROUP-FRIENDLY RESTAURANTS 50th Street Caboose (kid activities) Albarran’s Mexican Bar and Grill Blue Sky Burgers (2 locations) Cagle Steaks Capital Pizza (2 locations) Caprock Cafe (2 locations) Cast Iron Grill (Bkfst/Lunch only M-F) Evie Mae’s Pit Barbeque (Wed-Sat) Fuddruckers The Funky Door Bistro & Wine Room Fuzzy’s Taco Shop (2 locations) Gatti’s Pizza (kid activities) Italian Garden Orlando's Italian Restaurant (2 locations) Pancake House River Smith’s Chicken & Fish Rosa’s Cafe & Tortilla Factory (5 locations) Rudy’s Country Store & BBQ Spanky’s

LUBBOCK CONVENTION & VISITORS CENTER DOWNTOWN

LODGING NEAR DOWNTOWN - CIVIC CENTER Cotton Court Hotel 1610 Broadway St. Doubletree by Hilton 505 Ave. Q

806.758.5800 cottoncourthotel.com 806.516.0400 doubletree3.hilton.com

La Quinta Inn - Civic Center 601 Ave. Q.

806.763.9441 laquinta.com

MCM Elegante Hotel & Suites 801 Ave. Q

806.763.1200 mcmelegantelubbock.com

Pioneer Pocket Hotel 1204 Broadway St.

806.401.0558 pioneerpockethotel.com

Super 8 Motel - Civic Center 501 Ave. Q

806.762.8726 super8.com

NEAR TEXAS TECH UNIVERSITY Courtyard by Marriott Downtown/University Area 308 Ave. V

806.368.8403 marriott.com/lbbdt

Hampton Inn & Suites University

806.758.5959

Holiday Inn Express & Suites 2115 Marsha Sharp Fwy.

806.744.2189 ihg.com/holidayinnexpress

Hyatt Place 2309 Mac Davis Lane

806.741.0200 lubbock.place.hyatt.com

Overton Hotel & Conference Center 2322 Mac Davis Lane

806.776.7000 overtonhotel.com

Residence Inn by Marriott Lubbock North 2415 3rd St.

806.503.7999 marriott.com

Staybridge Inn & Suites 2515 19th St.

806.765.8900 staybridge.com

Woodrow House B&B 2629 19th St.

806.793.3330 woodrowhouse.com

2828 Marsha Sharp Fwy.

806.368.6060 sleepinn.com

Woodspring Suites - West 2311 W. Loop 289

806.741.4900 woodspring.com

806.701.4180 wyndhamhotels.com

Motel 6 909 66th St.

806.745.5541 motel6.com

Quality Inn & Suites I-27 5828 Interstate 27

806.763.6500 qualityinn.com

Red Roof Inn & Conference Center 6624 Interstate 27

806.745.2208 redroof.com

Super 8 Hotel I-27 6510 Interstate 27

806.771.8000 super8.com

Best Western Plus - Tech Medical Center Inn 4703 N. Loop 289

806.701.5299 bestwestern.com

La Quinta Inn & Suites North 5006 Auburn St.

806.749.1600 laquinta.com

Tech Inn 3107 Clovis Highway

806.771.7262 techinnlubbock.com 806.701.5430 wyndhamhotels.com

Wingate by Wyndham 5214 2nd Dr.

NEAR SOUTH LOOP 289

Ashmore Inn & Suites 4019 S. Loop 289

806.785.0060 ashmoreinn.com

Courtyard by Marriott 4011 S. Loop 289

806.795.1633 courtyard.com/lbbcy

Fairfield Inn 4007 S. Loop 289

806.795.1288 fairfieldinn.com

Hampton Inn 4003 S. Loop 289

806.795.1080 hampton.com

Studio 6 2551 S. Loop 289

806.745.1963 staystudio6.com

Woodspring Suites South 1410 S. Loop 289

806.745.9000 woodspring.com

NEAR LUBBOCK CHRISTIAN UNIVERSITY Sleep Inn & Suites 5816 34th St.

806.747.1671

Microtel Inn and Suites by Wyndham 4620 Interstate 27

NORTH LUBBOCK

Lone Star Inn 4801 Ave. Q

America’s Best Value Inn 150 Slaton Rd.

806.745.2515 abvillubbock.com

Best Western Plus Windsor Inn 5410 Interstate 27

806.762.8400 bestwestern.com

Country Inn & Suites 5806 Interstate 27

806.687.2500 countryinns.com

Days Inn & Suites - South 6025 Ave. A

806.745.5111 daysinn.com

Econo Lodge 5706 Interstate 27

806.749.1090 econolodge.com

Holiday Inn Express Hotel & Suites - South 6506 Interstate 27

806.771.9900 hiexpress.com

Howard Johnson 5108 Interstate 27

806.370.7545 hojo.com

Hub CIty Inn 5201 Ave. Q

806.747.2591

La Quinta Inn & Suites I-27 6502 Interstate 27

806.776.9100 laquinta.com

Aloft by Marriott 2909 Iola Ave.

alofthotels.marriott.com

Arbor Inn & Suites 5310 Englewood Ave.

806.722.2726 arborhotels.com

Baymont Inn & Suites 6015 45th St.

806.589.4253 baymontinns.com

Hampton Inn & Suites Southwest 5614 Englewood Ave.

806.797.9600 hamptoninn.com

Hilton Garden Inn 6027 45th St.

806.776.3906 hgilubbock.com

Holiday Inn Express Suites West 6023 45th St.

806.687.2600 hiexpress.com

Home2 Suites 6004 Marsha Sharp Fwy.

806.833.5000 home2suites.com

Homewood Suites by Hilton 5320 W Loop 289

806.785.7600

Quality Inn & Suites 3430 W. Loop 289

806.780.4000 qualityinn.com

lubbock.homewoodsuites.com

806.799.6226 towneplace.com

NEAR SOUTH PLAINS MALL Comfort Suites 5113 S. Loop 289

806.798.0002 comfortsuites.com

Embassy Suites 5215 S. Loop 289

806.771.7000 embassysuiteslubbock.com

Extended Stay America 4802 S. Loop 289

806.785.9881 extendedstayamerica.com

Staybridge Suites - South Loop 4801 S. Loop 289

806.776.8800 staybridge.com

NEAR THE MEDICAL DISTRICT America’s Best Value Inn 4105 19th St.

806.795.5271 americasbestvalueinn.com

Comfort Suites - University 4927 Marsha Sharp Fwy.

806.701.5870 comfortsuites.com

Days Inn & Suites - Lubbock Medical Center 4923 Marsha Sharp Fwy.

806.853.8791 daysinn.com

Guesthouse Inn & Extended Stay 3815 21st St.

806.791.0433 guesthouseinnlubbock.com

Hawthorn Suites by Wyndham 4435 Marsha Sharp Fwy.

806.792.3600 hawthorn.com/lubbock

La Quinta Inn & Suites - West 4115 Marsha Sharp Fwy.

806.792.0065 laquintalubbockmedctr.com

Studio 6 - Medical Center 4521 Marsha Sharp Fwy.

806.687.6666 staystudio6.com

SureStay Plus Hotel by Best Western 3901 19th St.

806.792.5181 bestwestern.com

Arbor Hotel and Conference Center 6401 62nd St.

806.771.2420 arborhotels.com

Country Inn and Suites by Radisson 6225 62nd St.

806.701.4820 countryinn.com

Fairfield Inn & Suites Lubbock Southwest 6435 50th St.

806.993.9000 marriott.com/lbbfw

Holiday Inn Lubbock South 6107 Justice Ave.

806.722.4466 ihg.com

My Place 6219 62nd St.

806.701.4196 myplacehotels.com

Residence Inn by Marriott Lubbock Southwest 6415 62nd St.

806.701.4801 marriott.com

Tru by Hilton 6407 62nd St.

806.701.4888 tru3.hilton.com

CONFERENCE SPACE

AIRPORT SHUTTLE

RESTAURANT ON-SITE

PETS ALLOWED

POOL

COMPLIMENTARY BREAKFAST

RV PARKS

COMMANDERS PALACE commanders-palace.com

LUBBOCK RV PARK lubbockrvpark.com

CAMELOT VILLAGE AND RV PARK commanders-palace.com

KOA CAMPGROUND koa.com/campgrounds/lubbock

THE RETREAT RV RESORT theretreatresort.com

LOOP 289 RV PARK X

NEAR MILWAUKEE AVENUE & SPUR 327

NEAR WEST LOOP 289

NEAR INTERSTATE 27

TownePlace Suites by Marriott 5310 W. Loop 289

MEET IN LUBBOCK With state-of-the-art audio/visual equipment and access to Wi-Fi, these hotels offer a premier experience for meeting planners and attendees.

OVERTON HOTEL & CONFERENCE CENTER 2322 Mac Davis Ln. // This hotel offers space for both large and small gatherings with four separate meeting rooms, two executive boardrooms and one large, column-free 11,250-square foot ballroom. Planners will not only find space to fit their needs but also will be impressed by Executive Chef Douglas Noxonâ&#x20AC;&#x2122;s exquisite dishes paying tribute to the region.

COTTON COURT HOTEL 1610 Broadway St. (pictured below) // This modern escape provides guests with the ultimate experience known for Valencia Group properties. Among the luxury accommodations, meeting planners will add local flair to their gathering in this flexible venue. Book the Hub City Boardroom for an executive meeting or the High Plains Ballroom for a luncheon.

MCM ELEGANTĂ&#x2030; HOTEL & SUITES 801 Ave. Q // Utilize the expansive 14,000 square feet of space along with customized menus for your meeting. At this venue, planners will impress attendees with China, glassware, silver and linens with a high attention to the smallest of details.

CENTERPOINTE EVENT CENTER 4925 Marsha Sharp Fwy. // With connection to two hotels, this venue boasts three sections which can be separated into three individual spaces or combined for one large room. When you enter the building, the foyer immediately greets you with an open concept, complete with floor-to-ceiling windows and comfortable seating along the sides. This area is optimal for attendees to check emails between meetings or set up vendors.

ARBOR HOTEL AND CONFERENCE CENTER 6401 62nd St. // The property has a little more than 3,000 square feet of meeting space and an executive boardroom. The Legacy Conference Center can be used as one large room or three smaller breakout spaces, and the hotel has a full catering menu. The flexible space can cater to a variety of group types, including up to 300 people in theaterstyle seating.

U N CO N V E N T I O N A L C R E ATO R

e l l e i n a D East A RTI S T & OW N E R O F E A S T LU B B O CK A RT H O USE

TELL US ABOUT YOUR CRAFT. // As an artist, I create found object installations/sculptures, poetry and I am a bookbinder. I usually create art that responds to an emotion or theme that I am currently interested in. DESCRIBE LUBBOCK’S ART SCENE COMPARED TO OTHER PLACES YOU’VE BEEN. // I feel like Lubbock has a thriving art scene larger than most people know. There are so many artists and creators here that go unrecognized, but they are here! A lot of it can be found on social media, local galleries, art markets and through TTU and South Plains College. HOW CAN VISITORS SEE YOUR WORK? // Visitors can see my work at the Charles Adams Studio Project (sometimes I have art on display outside of my studio) or on Instagram (@danielledemetria). I also currently have work on display at the Caviel Museum of African American History.

GREY EDGES STUDIO LHUCA

CACTUS THEATER

LUBBOCK CULTURAL FOUNDATION Our mission is to cultivate, connect & champion the arts community in Lubbock, Texas. Follow us on social media to keep up with the latest art news in Lubbock!

LUBBOCKCULTURALARTS.ORG

5 MUST-SEE

MUSIC VENUES IN THE 806 LUBBOCK MOONLIGHT MUSICALS 2806 Ave. A // Be inspired throughout the summer with fun and exciting musicals at this outdoor amphitheater located in Mackenzie Park. The organization also hosts shows year-round at the Christine DeVitt Icehouse and Lubbock Memorial Civic Center.

THE BLUE LIGHT LIVE 1806 Buddy Holly Ave. // As the live music capital of West Texas, you’ll want to arrive early and stay late at this vibrant venue. Visit the stage that William Clark Green, Josh Abbott Band and Flatland Cavalry call home. Pro tip: mark your calendars for the annual Blue Light Live Street Party in the summer.

CHARLEY B’S 5402 4th St. // Two-step on a 27,000-square foot dance floor. This enormous dance hall features live music and 12 bars!

CACTUS THEATER 1812 Buddy Holly Ave. (pictured below) // As host to some of the best live music in West Texas, the stage of the Cactus Theater hosts both traditional and unique sounds. Once a movie theater in the 1930s, the Cactus now hosts concerts, plays and musicals throughout the year.

CHANCES R NIGHTCLUB 5610 Frankford Ave. // Looking to scoot a boot? Be sure to check out this local honky-tonk. The solid oak dance floor is perfect for two stepping.

U N CO N V E N T I O N A L C R E ATO R

Joy Harris LUBBOCK MUSICIAN

WHERE DO YOU DRAW INSPIRATION? // Life and people inspire me. In my view, it is my task on this journey to express life musically. Music is powerful and I want to use that power for good.

DESCRIBE LUBBOCK’S MUSIC SCENE VIBE COMPARED TO OTHER PLACES YOU’VE LIVED OR PLAYED. // Lubbock’s music scene is a hidden gem! Otherwise, I would not still be here. The pioneering West Texas spirit is alive and well in the music community. I have been encouraged and supported on my journey. I am grateful for the legacy and the ability to talk to those who have built the scene so far, and get advice on how to continue building. I also love that I am free and encouraged to build what I want to see! HOW CAN VISITORS SEE/EXPERIENCE YOUR WORK? // If you want to check out what I’m doing around town, you can check me out on Facebook. You could search for my page or also a page called “I Love Lubbock Music”. I play every first Friday of the month at the West Table, and at Burklee Hill on Wednesdays. I love playing private parties, backyard parties or concerts.

As the cornerstone for the Lubbock Cultural Arts District and a catalyst for downtown revitalization, The Buddy Holly Hall of Performing Arts and Sciences, set to open in 2021, showcases international talent and reinforces Lubbock as a hub for the arts in Texas.

NC-15 // Both the Helen DeVitt Jones Main Theater and The Crickets Studio Theater have a noise criterion of level 15, which means the sound quality is perfect for every seat in the house.

STAIRS // The helical staircase is made of more than 110 tons of steel and stands without a center pole. Each level attaches to the staircase which creates the illusion that it is floating!

RAVE ON RESTAURANT // A tribute to Lubbock’s favorite son, the restaurant Rave On is operated by United Food and Beverage Services and occupies a 2,500-square foot commercial kitchen. This dining option offers patrons lunch and dinner Tuesday through Saturday regardless of whether or not there is a show.

BALLET LUBBOCK // The venue is also host to a 22,000-square foot dancer center for a local company, Ballet Lubbock Pre-Professional Academy. Make sure to check out the annual performance of The Nutcracker in December.

GUITAR PICKS // The iconic image of Buddy Holly’s fender guitar is composed of nearly 9,000 picks arranged using 11 different sizes. This tribute to Buddy Holly is 30-foot by 120-foot and serves as one of The Hall’s many fine-art pieces.

FOR MORE INFORMATION, VISIT LUBBOCK.IS/BUDDYHOLLYHALL

A guide to

TEXAS HIGH PLAINS AVA The Texas High Plains AVA is an American Viticultural Area located on the Llano Estacado region of Texas. The appellation is the second largest AVA in Texas, and covers an area of over 8 million acres.

ENGLISH NEWSOM CELLARS 408 E. Woodrow Rd. // English Newsom Cellars is one of a select few wineries in the country that have full control of their product from how it is grown in the vineyard to how it is produced and bottled. English Newsom not only has award-winning wines, but also has one of the largest production facilities in the state of Texas.

LLANO ESTACADO WINERY 3426 E. FM 1585 // Llano is Texas’ second oldest winery with the wines having been enjoyed by both George W. Bush and Queen Elizabeth. The facility produces an impressive 1.7 million bottles of wine each year. Enjoy a glass in the tasting room or reserve a private tour and let Llano’s winemakers take you through each step of the winemaking process.

MCPHERSON CELLARS 1615 Texas Ave. // The McPhersons have been pioneers in the grape growing and winemaking industry for over 40 years. Owner and Winemaker Kim McPherson, a twotime James Beard semi-finalist, restored the historic Coca-Cola bottling plant, located in the Depot Entertainment District, into a world-class winery. Come experience the urban winery’s tasting room, outdoor courtyard and spacious event center.

BURKLEE HILL VINEYARDS 1109 Broadway St. // Burklee Hill is a family-owned vineyard, winery and bistro, producing locally grown wine served with the most delightful food pairings. The Hill family has been growing wine grapes on the Texas High Plains since 2002. Stretching across 50 acres of land that was farmed by the family for five generations, their wine pays tribute to the land.

FARMHOUSE VINEYARDS 702 Old Lamesa Rd. Brownfield, TX // This family-owned venture features four vineyards at three different sites, and is a grower for some of Texas’ top wineries. Must try: the West Texas Boyfriend, a light, sparkling delight of a white wine.

PHEASANT RIDGE WINERY 3507 E. County Rd. 5700 // After 15 acres were planted in 1978, Pheasant Ridge grew to become one of the most successful wineries in Texas. The vineyard continues to produce French vinifera wine grapes, which are transformed into savory glasses of Cabernet Sauvignon, Pinot Noir and more.

TEXAS WINE COMPANY 510 US Hwy. 62/82 Meadow, TX // Located in the Texas High Plains, this wine production facility offers full-service crush, fermentation and barrel aging. Home of local favorite, Church House wine, we recommend their perfectly sweet Texas Moscato or Texas Blush.

BOLEN VINEYARDS 312 N. FM 168 Smyer, TX // As one of the area’s newest vineyards, Bolen Vineyards has quickly become a local favorite of budding sommeliers. Owned by Rowdy and Tameisha Bolen, this winery boasts every variety, including a 2018 Malbec, 2017 Merlot, a 2018 Muscat and more.

BISTRO & WIN E ROOM

A sharable starter or the perfect platter to complement each sip of wine, featuring a sophisticated array of cheeses and an assortment of crackers, the Funky Door International Wine Platter is a must-try, satisfactory for all palates.

MEATS Prosciutto Summer Sausage Genoa Salami

CHEESES

ASSORTED CRACKERS Multi-grain crackers with poppy seeds, caraway seeds, and sesame seeds

GREEN OLIVES

House-made Boursin wrapped in Gouda

LOCAL TEXAS HONEY COMB

White Cheddar Beehive Walnut smoked white cheddar with an Espresso and Lavender rub

RED GRAPES

U N CO N V E N T I O N A L C R E ATO R

t s e W n o r e m a C C H E F & OW N E R O F TH E W ES T TA B LE KITCH EN & BA R

WHAT DO YOU ENJOY MOST ABOUT LUBBOCK’S CULINARY SCENE? // I like that local independent restaurants are heavily supported by the community. WHAT IS YOUR FAVORITE DISH TO MAKE? // My favorite dishes to make are braised or stewed items such as short ribs and shanks. I like taking an affordable cut of meat and making it tender and delicious. WHAT DO YOU BELIEVE IS LUBBOCK’S BIGGEST HIDDEN FOOD GEM? // El Ranchito Burrito. Their Green Chili Pork Burrito is on point. WHAT INSPIRES YOU WHEN YOU’RE CREATING A NEW RECIPE? // The weather and the time of the year typically is the first thing I think of when creating a dish. The temperature outside usually dictates what is on the menu.

SPEND TIME ON THE

EAST SIDE OF THE CITY Experience Lubbock’s agricultural heritage as you explore the great outdoors in Manhattan Heights!

DISC GOLF AT MACKENZIE PARK 301 I-27 // Put your skills to the test! Grab a disc and make your way to Mackenzie Park for 18 holes on the longest Disc Golf course in Texas.

AMERICAN WINDMILL MUSEUM 1701 Canyon Lake Dr. (pictured below) // Home of the largest windmill collection in the country with over 160 windmills, this 28-acre property features windmills dating back to Lubbock’s inception over 100 years ago. Pro tip: best sunset in town.

SUPLBK Martin Luther King Blvd. and Canyon Lake Dr. // Cool off at the lake on a paddle board! Test your balance or take a relaxing float around Lubbock’s Historic Dunbar Lake!

EDDIE’S BBQ 1324 E. 50th St. // We would be remiss if we didn’t mention some good, old-fashioned Texas barbecue. At Eddie’s BBQ, meat lovers load up on fine cuts of brisket, sausage and ribs covered in their tangy, sweet sauce.

FIBERMAX CENTER FOR DISCOVERY 1121 Canyon Lake Dr. // Founded by pioneering farmers in the early 1900s, agriculture runs deep in Lubbock’s heritage. From cotton to wine grapes, the FiberMax Center for Discovery takes you back in time with their large collection of tractors and interactive exhibits.

HISTORICAL MARKERS As one of the most visible programs of the Texas Historical Commission, historical markers commemorate diverse topics in Texas history, and with nearly 70 located right here in Lubbock, there is no shortage of historical monuments to visit. Check out a few of our favorites below!

LUBBOCK LAKE LANDMARK 2401 Landmark Dr. // Managed by Texas Tech University, Lubbock Lake Landmark is an important archaeological site and natural history preserve. There is evidence of ancient people and extinct animals throughout the site, with volunteers from around the world to help each summer with the ongoing excavations. For those burgeoning archaeologists, visitors can have the opportunity to even watch active archaeological digs!

J.I. ALLISON HOUSE, CIRCA 1950S 1801 Crickets Ave. (pictured right) // This house was preserved to memorialize the songwriting of Buddy Holly and The Crickets. While at this home in 1956, Buddy Holly and J.I. Allison, the original founding members of The Crickets, created the hit song “That’ll Be the Day.”

REESE AIR FORCE BASE 9801 N. Reese Blvd. // In 1941, after years of effort, the Reese Air Force Base was established 10 miles west of the city of Lubbock. This base provided thousands of pilots with the training needed to fight in WWII, which later transformed into housing for veterans. After 55 years of service, the Reese Air Force Base was closed.

SLATON BAKERY 109 S. 9th St. Slaton, TX // As one of the oldest operating bakeries in Texas, Slaton Bakery is famous for introducing sliced hamburger and hot dog buns to the community, as well as its homemade flour tortillas. This bakery is a must-see stop when visiting Lubbock County. Pro tip: treat yourself to the vanilla wafers or seasonal gingerbread cookies!

FOR MORE HISTORICAL MARKER LOCATIONS, VISIT LUBBOCK.IS/HISTORICAL

J.I. ALLISON HOUSE, CIRCA 1950S

Satisfy Your You’ve heard breakfast is the most important meal of the day; well, we think otherwise here in the “Hub City”. When it comes to the first meal of the day, or any meal, we crave the sugaryfilled treats.

KURBSIDE SWEETS @kurbsidesweets // What could be better than a hand-crafted ice cream sandwich with Texas’ own Blue Bell ice cream? Mix and match flavors like Butterfinger with snickerdoodle cookies, cookies ‘n’ cream or the classic homemade vanilla between chocolate chip cookies.

JIMENEZ BAKERY & RESTAURANT 1217 Crickets Ave. (pictured left) // A long-time Lubbock favorite, this bakery serves colorful conchas, perfect puerquitos and delicious pan dulce made fresh every morning!

CAST IRON GRILL 620 19th St. // Known for their homemade pies, this local favorite sells out quickly. With classics like buttermilk chess and southern pecan and tasty offerings like Blueberry Banana Split and Buckeye, you’ll find the flavor of your choice at this traditional stop. Whole pies are also available for ordering!

PIE BAR 6620 Milwaukee Ave. #950 // A unique take on a traditional dessert, Pie Bar offers its patrons their choice of crust like Oreo or Graham cracker, to name a few, and a mousse of their choosing. The shop offers a rotating list of mousse flavors ranging from brownie batter to coconut cream and sea salt caramel hazelnut to birthday cake. If you’re looking for a more traditional option, they offer slices of pie and cheesecake.

HUB CITY

SHOPPING CENTERS & BOUTIQUES A visit to Lubbock isn’t complete without a shopping trip! Check out these local shops around town for some favorite items to take home.

SHOPPING CENTERS ANTIQUE MALL 7907 W 19th St. // Browse one of the finest selections of American antiques and collectibles at The Antique Mall of Lubbock in more than 24,000 square feet of space. You’ll be immersed in the unique pieces available and find a great antique for your space.

CANYON WEST 6070 Marsha Sharp Fwy. // Among Ulta Beauty and Target, visitors will find all their party needs at Party City, new sneakers at New Balance, sweet treats at Crumbl, and some of the best known eateries like Saltgrass Steak House and Qdoba at this popular shopping center.

WEST END 2910 W. Loop 289 // During your visit to Lubbock, don’t miss this shopping center complete with Cabela's, Home Goods, a Nike Factory, Banana Republic Factory, Gap Factory and Bed Bath & Beyond. You’ll also find great eats at P.F. Chang’s, Walk-On's Sports Bistreaux and World of Beer.

KINGSGATE SHOPPING CENTER 4210 82nd St. // Relax at Woodhouse Day Spa and shop for designer finds at Malouf’s while browsing this must-see outdoor shopping spot. Don’t miss James Avery, Soma and LOFT for the perfect gift for her!

SOUTH PLAINS MALL 6002 Slide Rd. // Anchored by department stores like Dillard’s and JCPenny, South Plains Mall is the premier shopping destination in West Texas. The mall features more than 150 specialty stores including Barnes and Noble, Bath & Body Works, Eddie Bauer and Premiere Cinemas 16 & IMAX.

BOUTIQUES THE MATADOR 2424 Broadway St. & 10305 Quaker #400 (pictured left) // Find all your red and black apparel at the Official Game Day Retailer of Texas Tech Athletics. From Under Armour® clothing to graduation gifts, The Matador is the go-to for all your Red Raider gear!

CHROME 6701 Slide Rd. // A trip to Lubbock is not complete without a visit to this curated haven. The designer clothes, perfumes and sunglasses will leave you in awe. Make sure to read the cards and notepads for their clever sayings paying tribute to just about every occasion.

H.G. THRASH CLOTHIER 2010 Broadway St. // This Lubbock staple is family owned, specializing in high-end men’s fashion. If you’re looking for a complete men's store for both casual and professional looks, look no further.

A BEAUTIFUL MESS AND CO. 2202 Ave. Q // Shop this local antique spot and envision these one-of-a-kind pieces in the design of your home or office. You’ll not only make a great find, but you’ll also find your own eye for design through this shopping adventure.

HOLLYHOCKS GIFTS 3521 34th St. // Hollyhocks features a variety of eclectic gifts, home decor, jewelry and fashion. Designers include Vera Bradley soft luggage and accessories, Jon Hart, Naot & Dansko shoes, Pine Cone Hill bedding and sleepwear, Tyler, Voluspa and Lafco Candles.

PIPER 5604 Slide Rd. #700 // Shop this trendsetting boutique with the latest clothing and accessory finds for any occasion. You’ll be impressed by the selection of handbags, hats and clothes, all at affordable prices!

J. HOFFMANS’S 4918 50th St. // At this local shop, you’ll find fashionable brands like ivy jane, Kendra Scott, Lagos and Brighton. Whether you need a memorable piece of jewelry, the right tote or a pair of new sneakers, this local favorite sells your style.

LOOLAH’S BOUTIQUE 4404 122nd St. // On your next visit, you’ll want to be sure to swing by this new boutique, which carries trendy clothing, jewelry and American Darling handbags, as well as to-diefor home decor. Can’t find what you’re looking for? Loolah’s offers customization and special orders. FOR MORE PLACES TO SHOP IN THE 806, CHECK OUT LUBBOCK.IS/SHOPPING 53

Lubbock’s selection of fine dining is as extensive as it is tasty. From traditional Italian pasta and perfectly seared cuts of beef to fresh East-Coast seafood, the “Hub City” has the perfect selection for all occasions.

TABLE 82 4210 82nd St. // At this fine dining establishment, you can't go wrong with your choice of Miso Beef Tips, Lobster Pasta, Citrus Salmon or the Chimichurri New York Strip. Pair one of these savory dishes with a craft cocktail like the 86 Knockout, blending whiskey, peach schnapps, simple syrup, lemon juice and mint, or the Strawberry Dawn mixed with elderflower liqueur, opera prima, ginger ale and strawberries. You’ll be glad you saved room for dessert with the peanut butter pie and creme brûlée.

THE NICOLETT 511 Broadway St. (pictured right) // A newcomer to the Lubbock food scene, Chef Finn Walter is no stranger to high-end eateries and local cuisine. His culinary resume includes time in the kitchen in Santa Fe, Austin and Napa Valley. His take on High Plains cuisine utilizes locally driven ingredients with his own twist.

LAS BRISAS SOUTHWEST STEAKHOUSE 4701 112th St. // A steak lover’s dream, Las Brisas Southwest Steakhouse selects each filet from the finest cuts of Reserve Black Angus Beef, prepared in an 1,800-degree oven and served on a 500-degree plate. Menu options include the surf and turf, a beautiful pairing of fresh lobster and a tender, delicious filet, and the raspberry filet seasoned with raspberry chipotle, crusted with pecans and garnished with jalapeño cream cheese. Each bite will be as juicy and delicious as the last.

LISA WEST’S DOUBLE NICKEL STEAK HOUSE 5405 Slide Rd. // Steaks aren’t the only dish Double Nickel Steak House has perfected. The Australian rack of lamb is prepared in a red wine reduction sauce that flawlessly complements the hints of peppercorn to satisfy even the most particular of palettes.

FOR MORE FINE DINING IDEAS, VISIT LUBBOCK.IS/FINEDINING

ADMIRE THE

ARTS

Lubbock is gaining national attention for its arts scene! Visit one of these local studios for a glimpse into the arts community. If you’re in town on the first Friday of the month, stop by the First Friday Art Trail!

CHARLES ADAMS GALLERY 602 Ave. J (pictured below) // Step into one of the most popular galleries in the Lubbock Cultural District and experience permanent and rotating art collections from local to world-renowned artists.

GREY EDGES STUDIO & ART GALLERY 1614 Mac Davis Ln. // Admire the art of Kelly Reyna and others at this local studio. Much of the artwork on display pays tribute to the beauty and culture of the owner’s Mexican heritage.

GLASSYALLEY GALLERY 1940 Texas Ave. // View the work of talented artists from around the South Plains. They also offer classes to a variety of skill sets.

EAST LUBBOCK ART HOUSE (ELAH) 405 M.L.K Jr. Blvd. Suite B // Danielle East, founder of ELAH, along with other local artists and emerging artists, are creating thought-provoking pieces that bring light to the impacts of today’s social climate on minority groups.

LUBBOCK’S FINE ARTS GALLERY - INSIDE THE BUDDY HOLLY CENTER 1801 Crickets Ave. // In this 2,500-square foot gallery, see pieces showcasing contemporary art and local professionals.

TEXAS TECH PUBLIC ART COLLECTION 2500 Broadway St. // Download the ArTTreck App, and browse more than 100 pieces scattered throughout campus.

FOR MORE INSPIRATION, VISIT LUBBOCK.IS/THEARTS

U N CO N V E N T I O N A L C R E ATO R

Ben z e d n a n r e H

W I N E M A K E R & D I R E C TO R O F WI N E AT B U RK LEE H I LL VI N E YA RDS

TELL US ABOUT YOUR CRAFT. // Being a winemaker is being able to transform agriculture and chemistry into art. Turning what nature has given us into a beverage while retaining the impact of the terroir is no easy feat; an exceptional product begins in the field and ends with a bottle at your table. A sommelier is a wordsmith, translating taste and smell into language so that everyone can understand. My job is to create a sense of comfort in a world that is often aloof. Making wine relatable to your everyday, makes every day special. WHATâ&#x20AC;&#x2122;S AN UNKNOWN ABOUT YOUR WORK? // The amount of thought that goes into every aspect of the winemaking process. From yeast type, to when to press the juice, to the bottle type and the longevity of the cork used in the closure, we weigh every option to make sure our products are the best representation of the fruit and of our region. We strive to make wines of excellence, so naturally we obsess over even the smallest detail.

GLUTEN FREE

IN THE HUB CITY

From coffee shops to five-star restaurants to hidden local gems, Lubbock offers a variety of healthy local fare. With the help of our gluten-free friends, we’ve rounded up a few of our favorites spots.

LA DIOSA CELLARS 901 17th St. (pictured right) // This international tapas bistro offers plenty of gluten-free options for patrons. Order the Olives Fiesta to start with herbed marinated mixed olives. If you’re starting with a salad, the Classico Caprese has fresh buffalo mozzarella with sliced tomatoes, basil, balsamic and arugula. Also, make sure to try the Marina, broiled gulf shrimp in a saffron, lime and parsley butter with cream sherry.

TEDDY JACK'S HUB CITY GRILL 7205 Milwaukee Ave. // With a large dining room and spacious outdoor area, this group-friendly restaurant is the ideal spot to bring the family. Offering a wideranging menu, including gourmet burgers, steaks, brick-oven pizza and classic Tex-Mex, Teddy Jack’s also has plenty of gluten-free options, which are labeled on the extensive menu. We recommend the City Slicker burger with a gluten-free bun!

ORLANDO’S ITALIAN RESTAURANT 2402 Ave. Q & 6951 Indiana Ave. // Orlando’s is one of Lubbock’s go-to spots for good Italian fare with a Tex-Mex twist. They also offer their classic favorites – like the Green Chile Chicken Linguine – with brown rice noodles. The best part? There’s no extra charge for this gluten-free substitution!

HEALTHY ESSENTIALS 8008 Abbeville Ave. // If you’re looking for a lighter option, the menu items at Healthy Essentials are under 500 calories and gluten free. Stop by and enjoy breakfast foods, wraps, sandwiches, soups and more.

COCINA DE LA SIRENA 2610 Salem Ave. // Located in Cactus Alley, this local restaurant serves up coastal cuisine with a Latin flair. Here, you’ll find lots of tasty options provided by a welleducated staff. Almost everything on their menu is gluten free and well-marked.

LOCALLY SOURCED Experience the “Hub City” like a true Lubbockite with these locally sourced and produced products.

SPUN'NEY 12206 US-62 Idalou, TX // Take home a taste of Lubbock that is as sweet as our southern hospitality with this locally made honey from The Orchard, an apple orchard just northeast of Lubbock.

KELLE B JAMMIN’ kellebjammin.com (online shop & located at various local boutiques) // Kelle B is jammin’ up a delectable selection of artisanal jams perfect for any biscuit. Choose from the selection of sweet, spicy or salty spread to taste the feeling of coming home to the LBK.

PINKERTON’S DISTILLERY 8901 US-87 #123 // Feel the burn of the West Texas sun bottled in each glass of Pinkerton’s Platinum Vodka and Gold Rum. Taste this award-winning libation that packs a punch at The Blue Light Live.

PEN AND STEM penandstem.com - online shop only (pictured right) // Everything in this digital art store is made with love by one talented local artist and crafter. Shop everything from customized postcards and notepads to wall prints and even wrapping paper. You can order online or find her work at select local shops!

GOLD STRIPE COFFEE ROASTERS 9816 Slide Rd. #102 // A specialty coffee roastery, Gold Stripe Coffee Roasters creatively blends the highest quality beans in every sip.

PECAN RIDGE 6201 114th St. // As the hub for products made in the 806, this local pecan shelling facility is a must-try when visiting Lubbock! We highly recommend the candied pecans.

U N CO N V E N T I O N A L C R E ATO R

Kristy Kristinek

A RTI S T WITH CH A RLES A DA MS S T U D I O PROJ EC T

WHERE DO YOU DRAW YOUR INSPIRATION? // I draw my inspiration from not only my history as a ballet dancer but from contemporary movements of the body through dance. I want to give my viewer a unique experience of the ‘performance’ forever preserved through abstraction on a canvas. The gestural changes of the body in a performance space inspires the color choice and layering of material. TELL US ABOUT YOUR CRAFT. // My work happens entirely on the floor of my studio. I treat my canvas or my surface much like a ‘stage’ in a sense where I become the roles of painter and dancer all at the same time. I often use my hands and my feet to accomplish some of the mark-making that a brush causes to be more limited. I use a multitude of materials such as acrylic, house paint, chalk pastel and powdered charcoal to achieve layers of space and form through abstracting of movement.

M U S T- S E E

COLLEGE TRADITIONS TEXAS TECH UNIVERSITY // A tailgating tradition exclusively for Tech students, RaiderGate hosts nearly 10,000 students each year. As one of the largest pre-game events on campus, students can get their guns up and cheer on the Red Raiders before the team takes the field. Wreck ‘em! As an undisputed favorite tradition, Texas Tech’s Carol of Lights is a can’t-miss holiday event for not only college students, but for Lubbockites and visitors alike. Watch in awe as more than 25,000 colored lights illuminate buildings around campus at this memorable annual ceremony.

LUBBOCK CHRISTIAN UNIVERSITY // Cheer on the Lady Chaps at a basketball game next season! The two-time NCAA Division II Champions are a thrill to watch anywhere, but nothing beats rooting on the home team at LCU’s own Rip Griffin Center. As one of the university’s longest-standing traditions, Master Follies ( pictured below), is one of the few events that defines LCU student culture. An a cappella singing competition held each spring, Master Follies brings together students from eight unique social groups on campus to showcase their musical act in hopes of winning first place as well as the coveted People’s Choice Award at the end of the performance-packed weekend. Whether competing or attending, this event is nothing short of entertaining!

SPEND TIME ON THE

SOUTH SIDE OF LUBBOCK From legendary wineries to a local favorite for all your home decor needs and a one-stop-shop that lights up the sky, experience Lubbock’s flare on the edge of town.

COOK’S GARAGE 11002 US 87 (pictured below) // From humble beginnings, Cook’s Garage has grown into one of the largest collections of neon and vintage oil signs. This eclectic destination is as picturesque as it comes and is also a happening spot with live music playing nightly.

COYOTE CANDLE CO. 14012 Slide Rd. // Warning! You may get lost in this wonderland. From exciting yard art to elegant home decor, be sure to plan half of a day at this local favorite! You won’t leave empty-handed.

ENGLISH NEWSOM CELLARS 408 E. Woodrow Rd. // Located on the edge of town, English Newsom Cellars is one of Lubbock’s premier wineries and just like fine wine, it has aged well. While here, try the Rainy, a beautifully blended rose. Don’t forget to read the label on the back!

LLANO ESTACADO WINERY 3426 E. FM 1585 // As one of the six award-winning wineries in the city, Llano is a great experience for beginners and wine experts. Be sure to make your way to the “Hub City” this fall for the annual Grape Day festival.

STELLA’S 6015 82nd St. // This Lubbock gem has recently reopened its doors to serve up the finest Italian dishes Lubbock has to offer. Bring your appetite because calories don’t count if it’s garlic bread. Pro tip: check out the speakeasy in the back.

U N CO N V E N T I O N A L C R E ATO R

Daniel Badillo

OW N E R O F M A N O N EG R A B RE WI N G CO.

WHY CHOOSE LUBBOCK AS YOUR PLACE TO PLANT YOUR BUSINESSES’ ROOTS? // Back home in Puerto Rico, we have a lot of cultural influence from Spain, Africa, Caribbean, places that are not as highly represented in Lubbock. The necessity of the people to have something from a different culture is what drives my business. HOW IS IT BEING A LUBBOCK BUSINESS OWNER IN THE CURRENT CLIMATE? // The support of the local people has kept me going. In big cities, you don’t get that type of close-knit community support like you do in Lubbock. Without that, we wouldn’t be here. HOW DO VISITORS TO LUBBOCK IMPACT YOUR BUSINESS? // At the farmer’s market we see a lot of visitors. When they come, they’re surprised to find a place like ours in Lubbock that reminds them of something they see back home. Even though they may think Lubbock is just some small town in West Texas, we’re able to show them what Lubbock is becoming. WHAT ARE YOUR FUTURE PLANS FOR YOUR BUSINESS? // Right now, open. Secondly, brand awareness and expanding into local restaurants. Down the road, a larger brewhouse. It’s all about the people and building the community. 65

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