VisitSweden Russia Activities
Media Relations and press release delivery Press trips
Social media: Facebook and Twitter
Events in Russia TourBusines s Newsletter
Press trips • • • • • • • •
Press trips to Stockholm - p.4 Press trips Onboard Tallink Silja - p.37 Press trips to Goteborg - p.47 Press trips to Östergotland - p.59 Press trips to Åre - p.63 Press trips to Dalarna - p.75 Other PR Activities – p.86 2013 Year Results – p.90
Stockholm
•
Royal and Cultural Heritage • City Break • Restaurants • Shopping • Design • Hotels • Stockholm for Children
Stockholm.TV-broadcasting press trips in 2013 Theme/ Message
Stockholm´s Royal and Cultural Heritage. Swedish Design and Swedish Traditions
Press trip dates
26 April – 02 May, 2013
Media
Morning program (rubric “Mornings of the World”) of the second largest Russian TV-Channel “Russia 1”
Type
Media value
Size
Date
648, 000 EUR
3 min (28:30 – 31:30)
May, 13th, 2013
http://bit.ly/17qbu Valborgs night
684, 720 EUR
3 min 10 sec (27:55 – 31:05)
May, 14th, 2013
http://bit.ly/15Q6b Swedish Way of Life
667, 385 EUR
3 min 05 sec (12:55 – 16:00)
May, 15th, 2013
Travel rubric in the morning program 702, 000 EUR
3 min 15 sec (12:52 – 16:07)
May, 16th, 2013
695, 520 EUR
3 min 13 sec (27:09 – 30:22)
May, 17th, 2013
Link:
http://bit.ly/1aXUH King´s Birthday Ceremony
http://bit.ly/13FLqf Swedish Cuisine, Swedish Table / Smörgåsbo rd
http://bit.ly/1dJPyR Environme ntal Friendly Sweden
“Mornings of the World” total media value: 3 397 625 EUR
Press trip with the “NTV” TV Channel to Stockholm Russian TV program “Their Tempers” Date of broadcast:
February, 1st, 2013
Theme:
Museum with a twinkle
Timing:
08:40 - 09:30
Length:
09 min 45 sec
Media Value:
2, 218, 125 EUR
Link:
http://ihnravy.ntv.ru/sujet/13825
Press trip with the “NTV” TV Channel to Stockholm Russian TV program “Their Tempers” Date of broadcast:
January, 30th, 2013
Theme:
Stieg Larsson and Astrid Lindgren
Timing:
08:40 - 09:30
Length:
09 min 55 sec
Media Value:
2, 218, 125 EUR
Link:
http://ihnravy.ntv.ru/sujet/13727/
Press trip with the “Rossiya 1” TV Channel to Stockholm Russian TV program “Mornings of the World” Date of broadcast:
May 16th, 2013
Theme:
Rooftop hiking
Timing:
12:52 – 16:07
Length:
03 min 15 sec
Media Value:
702, 000 EUR
Link:
http://russia.tv/video/show/brand_id/3838/video_id/408660/viewtype/calendar
Stockholm Furniture Fair 2013 “ELLE Decor” magazine Date of publication:
May 2013
Circulation:
95, 000 copies
Volume:
1 article, 1 page
Media Value:
92, 895 EUR
Link:
http://bit.ly/1gtKrXU
Stockholm Furniture Fair 2013 Independent Newspaper Date of publication:
February 2013
Circulation:
37, 000 copies
Volume:
1 article, 2 pages
Media Value:
31, 600 EUR
Link:
http://bit.ly/1j3yav6
Ice skating press trip to Stockholm Theme/ Message
Press trip dates
Media eugenaklykova.livejournal.co m
Ice skating
March 2013
Type
Russian blogger
Russian shamakhanskaya.livejournal.com blogger
Russian http://4lados.livejournal.com/profile blogger
Travel burdyugova.livejournal.com blogger Christmas in Stockholm
December 2013 natalikka.livejournal.com
Food blogger
Media value/Traffi c
Size
More than 1, 300 LJ registered friends
1 post
More than 7, 500 LJ registered friends 40 LJ registered friends
3 posts
Date
http://bit.ly/1nhuSGR
March 2013
1 post
More than 4, 000 LJ registered friends
3 posts with ca.100 comme nts
More than 2, 600 LJ registered friends
1 post with ca. 60 comme nts
Link:
http://bit.ly/1jURV9a http://bit.ly/1qaTGCW http://bit.ly/1otIqxN
http://bit.ly/1otIei0
http://bit.ly/MQmpwS December 2013
http://bit.ly/NXaGxn http://bit.ly/1mYwCrL
http://bit.ly/1nhz75t
Ice skating press trip to Stockholm Blogger Eugenia Klykova Dates of publications: Amount:
Links:
March 2013
1 post
http://bit.ly/1nhuSGR
Ice skating press trip to Stockholm Blogger Yuliya Sazonova Dates of publications: Amount:
Links:
March 2013
3 posts http://bit.ly/1jURV9a http://bit.ly/1qaTGCW http://bit.ly/1otIqxN
Ice skating press trip to Stockholm Russian blogger 4lados Dates of publications: Amount: Links:
March 2013
1 post http://bit.ly/1otIei0
Christmas in Stockholm. Bloggers press trip Travel blogger Elena Byrdyugova Dates of publications:
Amount:
December 2013
3 posts
http://bit.ly/MQmpwS
Links:
http://bit.ly/NXaGxn http://bit.ly/1mYwCrL
Christmas in Stockholm. Bloggers press trip Russian food blogger Natalikka Dates of publications:
Amount:
Links:
December 2013
1 post
http://bit.ly/1nhz75t
Restoratorchef.ru. Press trip to Stockholm Russian food magazine “Restoratorchef.ru� Date of publication:
January 2013
Circulation:
24, 000 copies
Volume:
6 pages
Media Value:
51, 840 EUR
Link:
http://bit.ly/1mny6vr
Aeroflot individual press trip to Stockholm and Stockholm´s archipelago Russian inflight magazine “Aeroflot Style” (Largest Russian Airlines) Date of publication:
February 2013
Circulation:
85, 000 copies
Volume:
2 pages
Media Value:
43, 711 EUR
Link:
http://bit.ly/1gba1R3
Geo Traveller. Press trip to Stockholm Russian travel magazine “Geo Traveller” Date of publication:
May 2013
Circulation:
40, 000 copies
Volume:
1 page
Media Value:
23, 860 EUR
Link:
http://bit.ly/1gM2IBf
Life Spa. Individual press trip to Stockholm Spa Lifestyle and beauty magazine “Life SPA” Date of publication:
January 2014
Circulation:
35, 000 copies
Volume:
4 pages
Media Value:
36, 870 EUR
Link:
http://bit.ly/1eaAMmh
Bloggers Press Trip to ABBA Museum Theme/ Message
Press trip dates
Media
mi3ch.livejournal.com
ABBA museum
May 2013
www.banki.ru
Type
Russian blogger Dmitry Chernyshev
Web site about financial sphere
Russian blogger marinatoptygina.livejournal.com/ Marina Toptygina
Circulation
Size
Date
Link:
More than 41, 000 subscribed LJ users, 5 position in the total rating
1 post
May 9th, 2013
http://bit.ly/1fAGHpf
More than 2, 270 views in total
1 post
May 15th, 2013
http://bit.ly/1muxiS1
More than 1, 000 subscribed LJ users
1 post
May 17th, 2013
http://bit.ly/1hlejHO
Press trip to ABBA museum Russian blogger Dmitry Chernyshev Dates of publication:
May 9th, 2013
Amount:
1 post
Links:
http://bit.ly/1fAGHpf
Press trip to ABBA museum Banki.ru Dates of publication:
May 15th, 2013
Amount:
1 post
Links:
http://bit.ly/1muxiS1
Press trip to ABBA museum Russian blogger Marina Toptygina Dates of publication:
May 17th, 2013
Amount:
1 post
Links:
http://bit.ly/1hlejHO
“Prime Traveller” magazine press trip to ABBA museum Travel and lifestyle magazine “Prime Traveller” Date of publication:
July 2013
Circulation:
35, 000 copies
Volume:
2 pages
Media Value:
35, 744 EUR
Link:
http://bit.ly/1esOi4E
ABBA museum opening. Press conference with Björnn Ulvaeus Theme/ Message
Press conference date
Media
www.pressria.ru/
ABBA museum opening
April 18th, 2013
www.euromag.ru
ria.ru/
Type
Circulati on
Size
Date
International multimedia press center Ria Novosti
About 46, 300 views
1 article
April 18th , 2013
http://bit.ly/1fqYtXG
Online travel magazine
About 100, 000 unique visitors per week
1 article
April 18th , 2013
http://bit.ly/1hfO9a5
News web site “Ria Novosti”
About 8, 000, 000 unique visitors per week
1 article
April 18th , 2013
http://bit.ly/1hyvcgV
Link:
ABBA museum opening. Press conference with Björnn Ulvaeus Theme/ Message
ABBA museum opening
Press conference date
April 18 , 2013 th
Media
Type
Circulati on
Size
Date
Link:
1 article
April 18th , 2013
http://bit.ly/1cmLRRn
novostimira.com
News web site “Novosti Mira”
About 2, 000, 000 unique visitors per week
msk.kp.ru
News web site “Komsomolskaya Pravda”
About 7, 000, 000 unique visitors per week
1 article
April 19th , 2013
http://bit.ly/1cPIOVk
tourbus.ru
Online travel trade magazine “TourBusiness”
About 7, 000 unique visitors per week
1 article
April 22th , 2013
http://bit.ly/1mHjuY0
Articles
Björnn Ulvaeus at ”First” TV channel Russian TV program “Vechernii Urgant” Date of broadcast:
April 18th, 2013
Theme:
ABBA museum opening
Timing:
23:20 – 00:00
Length:
21 min 35 sec
Circulation:
About 100, 000 unique viewers
Link:
http://urgantshow.ru/page/22766
Björnn Ulvaeus at ”NTV” TV channel Russian TV program “NTV utrom” Date of broadcast:
April 22th, 2013
Theme:
ABBA museum opening
Timing:
06:00 - 08:35
Length:
2 min 40 sec
Circulation:
About 95, 000 unique viewers
Link:
http://www.ntv.ru/peredacha/NTV_utrom/m27600/o536861/
Björnn Ulvaeus at ”Russia Today” TV channel Russian TV program “Prime Time Russia” Date of broadcast:
April 22th, 2013
Theme:
ABBA museum opening
Timing:
18:00 - 18:57
Length:
2 min 35 sec
Circulation:
About 60, 000 unique viewers
Link:
http://rt.com/bulletin-board/ptr-april-22-2013-220/
Media Relations. Articles about Stockholm in 2013 Theme/ Message
Date of publication
Media
Type
Media value
Size
Artipelag
January 2013
Afisha World
Travel magazine
72, 150 EUR
1 page
Travelling to Stockholm
January 2013
Yes!
Lifestyle magazine
16, 700 EUR
1/2 page
Hotels in Stockholm
February 2013
Aeroflot Premium
Luxury inflight magazine
11, 893 EUR
1/3 page
Hotels in Stockholm
February 2013
ELLE Decor
Lifestyle interior magazine
35, 680 EUR
4 pages
Sweden: nature healing
March 2013
Life movement
Lifestyle magazine
8, 342 EUR
6 pages
Link
http://bit.ly/1nvL0Ti
http://bit.ly/1gyvBzF
http://bit.ly/1lIgrek
http://bit.ly/1mcfApX
http://bit.ly/1g1cLQQ
Media Relations. Articles about Stockholm in 2013
Theme/ Message
Date of publication
Media
Type
Media value
Size
Travelling to Stockholm
March 2013
Salon Interior
Design magazine
57, 900 EUR
4 pages
Salon Nedvizhimosti
Business magazine
7, 568 EUR
1 page
Architecture and design magazine
18, 890 EUR
1 page
40, 180 EUR
1 page
20, 960 EUR
2 pages
Stockholm city station
March 2013
Hotels in Stockholm
April 2013
Architectural Digest
Travelling to Stockholm
May 2013
SNC magazine
Where does Karlsson live
May 2013
Star Hit
Lifestyle magazine
Lifestyle magazine
Link
http://bit.ly/1jBjV47
http://bit.ly/MO4dnN
http://bit.ly/1dKyZE5
http://bit.ly/1evoNPR
http://bit.ly/1hfEjYa
Media Relations. Articles about Stockholm in 2013 Theme/ Message
Date of publication
Media
Type
Lunch break
July 2013
Aeroflot Style
Luxury inflight magazine
In age-old antiquity
July 2013
Not boring Sweden
July 2013
Media value
Size
22, 319 EUR
1 page
Rabotnitsa
Lifestyle magazine
4, 590 EUR
1 page
Samaya
Lifestyle magazine
10 ,120 EUR
1 page
6, 425 EUR
1 page
12, 158 EUR
1/2 page
Stockholm
July 2013
Voyage magazine
Stockholm City Break
August 2013
Aeroflot Style
Travel magazine
Luxury inflight magazine
Link
http://bit.ly/1mcLRwT
http://bit.ly/1dKFUNG
http://bit.ly/1gyXSGb
http://bit.ly/NFFEKU
http://bit.ly/1nymaSR
Media Relations. Articles about Stockholm in 2013 Theme/ Message
Date of publication
Media
Type
Media value
Size
Autumn of Swedish utopia
October 2013
Russkiy Reporter
Newswire magazine
253, 007 EUR
10 pages
Stockholm city break
November 2013
Grazia
Lifestyle magazine
80, 800 EUR
1 page
Holidays in Stockholm
December 2013
Cosmopolitan
Lifestyle magazine
155 ,760 EUR
1 page
Sweden design
December 2013
Elle Decor
Lifestyle interior magazine
64, 684 EUR
3 pages
Sweden: how expensive is the house of Karlsson?
December 2013
Nedvizhimost i tzeni
Business magazine
59, 000 EUR
4 pages
Link
http://bit.ly/1lNWtif
http://bit.ly/1oudX5y
http://bit.ly/1f0Jh7L
http://bit.ly/Mj8uQa
http://bit.ly/1iVFTMe
Articles about Stockholm TV Broadcasts. Total Value: 7, 833, 387 EUR Print Articles. Total Value: 4, 881, 723 EUR Web articles. Total amount* : 46
*Incl. Media Relations, Event (Press conference with Bjรถrnn Ulvaeus) and Press Trip in cooperation with Tallink Silja (see p.36)
Tallink Silja
• •
• • •
Active Families Young Couples • Shopping Bars and Restaurants Activities for Children • SPA & Relax
Travelling with your own car
Tallink Silja Press Cruise to Stockholm Theme/ Message
Press trip dates
Media
Type
Media Value
Size
Date
Mother´s magazine
74, 040 EUR
2 pages
April 2013
Women magazine
84, 811 EUR
1,5 pages
April 2013
http://bit.ly/18R8RLx
Women lifestyle magazine
5, 084 EUR
3 pages
October 2013
http://bit.ly/1eQyPeB
1 post
October 15th, 2013
http://bit.ly/1cZPZqF
Link:
Liza. My Child / Лиза. Мой Ребенок August 2012
Лиза.Добрые советы / Liza. Good advices Active Families Vacation August 2013
Metro Beauty
Vashdosug.ru
Online lifestyle magazine
More than 300, 000 views in total
http://bit.ly/1cd6Mdu
Tallink Silja Press Cruise to Stockholm Theme/ Message
Press trip dates
Type
Media Value
Size
Date
Lifestyle magazine
6, 201 EUR
2 pages
October, 2013
http://bit.ly/1gklaPu
Time Out. Moscow
Leisure and Life Style
87, 370 EUR
5 pages
January 2013
http://bit.ly/MDdUW
Argumenty I Fakty
Lifestyle and business newspaper
RBC
Business magazine
Media
Vash Dosug
Active Families Vacation
Link:
August 2013 Is going to be published in spring season of 2014
Is going to be published in spring season of 2014
Tallink Silja Cruise “Liza. My Child / Лиза. Мой Ребенок” magazine Date of publication:
April 2013
Circulation:
75, 000 copies
Volume:
3 pages
Media Value:
74, 040 EUR
Link:
http://bit.ly/13uxTrY
Tallink Silja Cruise “Лиза.Добрые советы /
Liza. Good advices” magazine
Date of publication:
April 2013
Circulation:
410, 000 copies
Volume:
1,5 pages
Media Value:
84, 811 EUR
Link:
http://bit.ly/18R8RLx
Tallink Silja Cruise “Metro Beauty” magazine Date of publication:
October 2013
Circulation:
30, 000 copies
Volume:
3 pages
Media Value:
5 , 084 EUR
Link:
http://bit.ly/1eQyPeB
Tallink Silja Cruise Vashdosug.ru Dates of publication:
October 15th, 2013
Coverage:
More than 300, 000 views in total
Volume:
1 article
Links:
http://bit.ly/1cZPZqF
Tallink Silja Cruise “Vash dosug” magazine Date of publication:
October 2013
Circulation:
50, 000 copies
Volume:
2 pages
Media Value:
6, 201 EUR
Link:
http://bit.ly/1gklaPu
Tallink Silja Cruise “Time Out” magazine Date of publication:
January 2013
Circulation:
50, 000 copies
Volume:
5 pages
Media Value:
87, 370 EUR
Link:
http://bit.ly/MDdUWD
Tallink Silja Press Cruise to Stockholm Total Media Value: 257, 506 EUR 6 articles, 13 1/2 pages in total*
* The articles in ”Argumenty i Fakty” and ”RBC” magazines are going to be published in spring season of 2014.
Gรถteborg
Press trip with the “NTV” TV Channel to Göteborg Russian TV program “Their Tempers” Date of broadcast:
November, 2d, 2013
Theme:
Walk to Shagal
Timing:
08:40 - 09:30
Length:
09 min 45 sec
Media Value:
2, 218, 125 EUR
Link:
http://ihnravy.ntv.ru/sujet/14804/
World Food Travel Summit in Göteborg. Press trips Theme/ Message
Press trip dates
Media
Snob.ru
Swedish food
September 2013
Anatoliy Gendin Russian freelance journalist, writes for “Food, Wine and Travel” and “Gobars.ru”
Drinktime.rbc.ru
Type
Lifestyle web site
Gastronomic web site
Gastronomic web site
Traffic
More than 5, 800 views in total
More than 1, 000 views in total
More than 15, 000 views in total
Size
Date
Link:
http://bit.ly/MzvnyW 2 posts
September 2013
1 post
September 26th, 2013
http://bit.ly/1nNr1zC
October 4th, 2013
http://bit.ly/1cZy8QH
1 post
http://bit.ly/1c2AcqX
World Food Travel Summit in Gรถteborg. Press trips Theme/ Message
Swedish food
Press trip dates
September 2013
Media
Type
Imperiya Vkusa
Culinary magazine
Jamie magazine
Culinary magazine
Vechernyaya Moskva
Moscow daily newspaper
Media value
Size
Date
4 pages
October 2013
http://bit.ly/1nQ2Pg8
103, 500 EUR
3 pages
November 2013
http://bit.ly/1e3sBbj
18, 000 EUR
1 page
November 10, 2013
http://bit.ly/1eadQDD
25, 538 EUR
Link:
Press trip to World Food Travel Summit Snob.ru Dates of publication:
September 2013
Coverage:
More than 5, 800 views in total
Volume:
2 posts
http://bit.ly/MzvnyW Links:
http://bit.ly/1c2AcqX
Press trip to World Food Travel Summit Gobars.ru Dates of publication:
September 26th, 2013
Coverage:
More than 1, 000 views in total
Volume:
1 post
Links:
http://bit.ly/1nNr1zC
Press trip to World Food Travel Summit Drinktime.rbc.ru Dates of publication:
October 4th, 2013
Coverage:
More than 15, 000 views in total
Volume:
1 post
Links:
http://bit.ly/1cZy8QH
Press trip to World Food Travel Summit “Imperiya vkusa” magazine Date of publication:
October 2013
Circulation:
75, 000 copies
Volume:
4 pages
Media Value:
25, 538 EUR
Link:
http://bit.ly/1nQ2Pg8
Press trip to World Food Travel Summit “Jamie” magazine Date of publication:
November 2013
Circulation:
100, 000 copies
Volume:
3 pages
Media Value:
103, 500 EUR
Link:
http://bit.ly/1e3sBbj
Press trip to World Food Travel Summit “Vechernyaya Moskva” newspaper Date of publication:
November 2013
Circulation:
110, 000 copies
Volume:
1 page
Media Value:
18 , 000 EUR
Link:
http://bit.ly/1eadQDD
Outdoor Academy of Sweden. Press trips Theme/ Message
Press trip dates
Media
Vokrug sveta
Outdoor activities in Sweden
Type
Media value
Size
Date
Travel magazine
164, 680 EUR
5 pages
April, 2013
Link:
http://bit.ly/1jKWxy3
September 2013
Voyage
Travel magazine
Planned to be published at the beginning of 2014
“Vokrug sveta” magazine press trip to Outdoor Academy of Sweden “Vokrug sveta” magazine Date of publication:
April 2013
Circulation:
400, 000 copies
Volume:
5 pages
Media Value:
164, 680 EUR
Link:
http://bit.ly/1jKWxy3
Articles about Gรถteborg TV Broadcasts. Total Value: 2, 218, 125 EUR Print Articles. Total Value: 1, 243, 218 EUR Web articles. Total amount: 40
Gotland • •
•
Active Families Young couples • Natural Playground Food Experiences and local Products •
Swedish Traditions
Press trip with “Gastronom” magazine to Småland and Öland. Outdoor Academy of Sweden Culinary magazine “Gastronom” Date of publication:
December 2013
Circulation:
210, 000 copies
Volume:
8 pages
Media Value:
79, 537 EUR
Link:
http://bit.ly/1hIZgba
Press trip with “Gastronom” magazine to Småland and Öland. Outdoor Academy of Sweden Gastronom.ru Dates of publication:
November 2013
Coverage:
More than 3, 287, 000 views in total
Volume:
5 posts
Links:
http://bit.ly/1fEGvB6 http://bit.ly/1eR65Y7 http://bit.ly/OWLCaM http://bit.ly/1i3slNp http://bit.ly/1dXrOts
Individual press trip with “Gastronom� magazine to Gotland Ipad-version of travel guide to Gotland by Gastronom Dates of publication:
November 2013
Coverage:
More than 15, 000 downloads in total
Links:
http://bit.ly/NApVwi
Östergotland
•
•
Active Families • Natural Playground • Activities for children Food Experiences and local Products • Ecology and Sustainability • Swedish Traditions
Press trip with the “NTV” TV Channel to Östergotland Russian TV program “Their Tempers” Date of broadcast:
March 17th, 2013
Theme:
Artery of welfare
Timing:
08:40 - 09:30
Length:
09 min 45 sec
Media Value:
2, 218, 125 EUR
Link:
http://ihnravy.ntv.ru/sujet/12125/
Press trip with “Rybalka na Rusi” magazine to Östergotland Russian magazine about fishing “Rybalka na Rusi” Date of publication:
March 2013
Circulation:
100, 000 copies
Volume:
6 pages
Media Value:
87, 980 EUR
Link:
http://bit.ly/1pojyLa
Articles about Ă–stergotland TV Broadcasts. Total Value: 2, 218, 125 EUR Print Articles. Total Value: 87, 980 EUR
Åre skistar
•
• Active Families • Young Couples • Skiing, Snowboarding, Outdoor Activities • Apre Ski • Sami Culture Shopping and Restaurants
Press trip with the NTV TV Channel to Åre Russian TV program “Their habits” Date of broadcast:
July, 6th, 2013
Theme:
Moose farm in Åre and Sami Culture
Timing:
00:00 - 09:45
Length:
09 min 45 sec
Media Value:
2, 218, 125 EUR
Link:
http://ihnravy.ntv.ru/sujet/13923/
Press trip with the NTV TV Channel to Åre Russian TV program “Their habits” Date of broadcast:
July, 20th, 2013
Theme:
Skiing in Åre, Glassblowing, chocolate factory, etc.
Timing:
00:00 - 09:35
Length:
09 min 35 sec
Media Value:
2, 092, 272 EUR
Link:
http://ihnravy.ntv.ru/sujet/14063/
Total Media Value of NTV broadcasts: 8 746 647 EUR
Press trips to Åre in January 2013 Theme/ Message
Press trip dates
Media
Type
Media value/Traffic
Size
Date
Link:
”In Style” magazine
Women and lifestyle magazine
62, 808 EUR
2 pages
February 2013
http://bit.ly/Mc5 UuT
”ELLE” magazine
Women and lifestyle magazine
34, 217 EUR
1 page
December 2013
http://bit.ly/1bH P1Va
http://bit.ly/108 CpAp Skiing in Åre
January 2013
natalikka.livejournal.com
Travel and Food Blogger
773 position in the total rating
3 posts
FebruaryMarch 2013
http://bit.ly/11s NjLk http://bit.ly/19lfj tk
“Za Rubezhom” (“Abroad”) magazine
Travel magazine
“Voyage” magazine
Leisure and Travel
Is going to be published in March 2014
Is going to be published in May 2014
Press trip to Åre in January 2013 “In Style” magazine Date of publication:
February 2013
Circulation:
200 , 000 copies
Volume:
2 pages
Media Value:
62, 808 EUR
Link:
http://bit.ly/Mc5UuT
Press trip to Åre in January 2013 “ELLE” magazine Date of publication:
December 2013
Circulation:
220, 000 copies
Volume:
1 page
Media Value:
34 , 217 EUR
Link:
http://bit.ly/1gzbzqz
Press trip to Ă…re in January 2013 Travel and Food Blogger Natalia Petrova Dates of publication:
March-April 2013
Amount:
3 posts http://bit.ly/108CpAp
Links:
http://bit.ly/11sNjLk http://bit.ly/19lfjtk
Press trips to Åre in March 2013 Theme/ Message
Skiing in Åre
Press trip dates
March 2013
Media
Type
Media Value/Tr affic
Size
Date
Link:
”Aeroflot Style”magazine
Inflight magazine. 85, 000 copies (Reach per month is 700, 000 contacts, more than 16 mln passengers per year)
49, 531 EUR
2 pages
November 2013
http://bit.ly/ 1fv0Vx0
”Aeroflot” magazine
Russian inflight magazine. Largest Russian airlines.
1, 380, 000 EUR
4 pages
December 2013
http://bit.ly/ 1gzbzqz
http://ilyavaliev.livejournal.co m
Travel blogger
More than 7, 500 LJ registere d friends
http://bit.ly/ 13zzzTa 3 posts
March-April 2013
http://bit.ly/ 11TpCvz http://bit.ly/ 12CW7FT
Press trip to Åre in March 2013 “Aeroflot Style” magazine Date of publication:
November 2013
Circulation:
85, 000 copies
Volume:
2 pages
Media Value:
49, 531 EUR
Link:
http://bit.ly/1fv0Vx0
Press trip to Åre in March 2013 “Aeroflot” magazine Date of publication:
December 2013
Circulation:
100, 000 copies
Volume:
4 pages
Media Value:
1, 380, 000 EUR
Link:
http://bit.ly/1gzbzqz
Press trip to Ă…re in March 2013 Russian blogger Ilia Valiev Dates of publication:
March-April 2013
Amount:
3 posts
Links:
http://bit.ly/13zzzTa http://bit.ly/11TpCvz http://bit.ly/12CW7FT
Articles about Ă…re Skistar TV Broadcasts. Total Value: 4, 310, 397 EUR Print Articles. Total Value: 1, 525, 556 EUR Web articles. Total amount : 6
Region Dalarna
•
• Active Families • Young Couples Skiing, Snowboarding, Outdoor Activities • Apre Ski
Press trip with the Your TV St. Petersburg TV Channel to Dalarna Russian TV program “Big World” Date of broadcast:
January, 13th, 2013
Theme:
Säfsen and Gronklitt
Timing:
12:30 - 12:56
Length:
02 min 56 sec
Media Value:
430, 000 EUR
Link:
http://www.bwtv.spb.ru/2009-07-22-13-3212/96
PR activities in Dalarna campaign. Press trips to Kl채ppen Theme/ Message
Press trip to Kl채ppen
Press trip dates
January 2013
Media
Type
Traffic
Size
Date
Link:
Ruwinter.ru
Online winter sport magazine
More than 1, 000 views in total
1 post
February 26th, 2013
http://bit.ly/1ggzN6 E
Popular Russian blogger
More than 2, 600 subscribed LJ users
2 posts
March 2013
http://bit.ly/1cpdjBj http://bit.ly/1bkN4 NQ
Web site about skiing and winter activities
More than 1, 000 views in total
1 post
September 24th, 2013
http://bit.ly/1jQnH q9
Natalikka.livejournal.c om
Skigu.ru
PR activities in Dalarna campaign. Press trips to Kläppen Theme/ Message
Press trip to Kläppen
Press trip dates
January 2013
Media
Type
Media Value
Size
Date
Link:
“Discovery” magazine
Travel magazine
107, 234 EUR
6 pages
December 2013
http://bit.ly/1bO5z uG
Ilia Kalinov , Russian free lance journalist, writes for “Geo Traveler”, “Unique Travel” and many other Russian magazines
Travel magazines
Start of winter season of 2014
Press trip to Kläppen Online winter sport magazine “Ruwinter.ru” Dates of publication:
February 26th, 2013
Volume:
1 article
Links:
http://bit.ly/1ggzN6E
Press trip to Kl채ppen Russian blogger Natalikka Dates of publication:
March, 2013
Amount:
2 posts
Links:
http://bit.ly/1cpdjBj http://bit.ly/1bkN4NQ
Press trip to Kläppen Web site about skiing and winter activities “Skigu.ru” Dates of publication:
September 24th, 2013
Volume:
1 article
Links:
http://bit.ly/1jQnHq9
Press trip to Kläppen “Discovery” magazine Date of publication:
December 2013
Circulation:
140, 000 copies
Volume:
6 pages
Ad Value:
107, 234 EUR
Link:
http://bit.ly/1bO5zuG
Press trips to S채fsen and Idre Fj채ll Theme/ Message
Press trip to S채fsen and Idre Fj채ll
Press trip dates
Media
Type
Media Value
Size
Date
Link
Kommersant Guide
Leisure and Travel Application to Business Newspaper
34, 162 EUR
2 pages
February 28th, 2013
http://bit.ly /13Z66mX
Sobaka SPb
St. Petersburg lifestyle magazine
January 2013
Planned to be published in spring season of 2014 iknow.travel
Travel Web Portal
Press trip to Säfsen and Idre Fjäll “Kommersant Guide” magazine Date of publication:
February 28th, 2013
Circulation:
85, 000 copies
Volume:
2 pages
Media Value:
34, 162 EUR
Link:
http://bit.ly/13Z66mX
Articles about Region Dalarna TV Broadcasts. Total Value: 430, 000 EUR Print Articles. Total Value: 141, 400 EUR Web articles. Total amount : 20
* The articles in ”Sobaka SPb” magazine and on travel web portal ”Iknow.travel” are going to be published in spring season of 2014.
OTHER PR ACTIVITIES
Newsletter for Travel Operators News about B2B partners on the largest Russian web portal for travel operators (13.000 subscribers)
Regular press releases. Examples of articles
VisitSweden Russia Activities. Social media
Social Media: Facebook and Twitter Posts about partners, “Pic of the Day�, actual Swedish news, contests among subscribers
Total Print Media Value 2013: more
than 10 million EUR
Total TV Media Value 2013: more than 25 million EUR
More than 300 Printed Pages about Sweden More than 200 Web Articles
More Than 30 Press Trips
2013 YEAR RESULTS More than 100 TourBusiness NewsLetters
5 Online Radio Broadcasts
2 Large PR Events 2 Press Events under Travel Trade Exhibition and Workshop
More than 200 min TV Broadcasts