Applied Typeface — Japanese Style Typography Design

Applied Typeface — Japanese Style Typography Design

ISBN: 978-988-13542-6-6 Size: 215﹡285mm Pages: 268

Japan is one of the few countries which still insist on using Chinese characters outside China. Nowadays, the overall level of Japanese Kanji font design has long been ahead of China, and has become a benchmark in the circle of kanji font design: their texts can not only accurately transfer products’ information, but also beautify and promote the products etc. The texts in different forms and permutations directly affect the overall results of the general appearances. Japanese typography design is very unique. Japanese designers can offer many creative ideas, based on products’ characteristics, forming different font styles, so chic, elegant and with distinctive national features.

The book selects outstanding typography design works from Japan.

Readers can find that in the creating process, the designers fully consider the characteristics of the product itself, and pay attention to coordinate the relationship between its font and the other design elements. The font design works are either fluid, cool; or fresh, refined and beautiful. They have multi forms and multi colors, full of rhythm. With a strong visual impact, the font design can bring endless charm. Reading the book, we can be inspired and feel the oriental charm of traditional culture in Japanese font design.

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Pict Font Design Agency· Taste Inc Designer· Toshiyasu Nanbu Client· Taste Inc Book & Poster· Heiwa paper Calendar· Japan Graphic Designers Association It is pictogram font which used people as the motif.

“Pict Font” impresses a motion and a rhythm in font by using people's form. It is also pleasant to use “Pict Font” which has humor in a minerals signboard sign at a public place. I think that it can specifically be used for various places of a park or a school. In case of a school, children will see to the display of a bookroom, a studio, a music room, the nurse's office, a gymnasium, etc., and it will be a pleasant character.

QUA DESIGN style Design Agency· QUA DESIGN style Designer· Yuichiro Tanaka

Copyright © Artpower International Publishing Co., Ltd.

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Works of Kasai Noriyuki Designer Kasai Noriyuki

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MOKU MOKU FONT This font shapes into cloud.

KYORO KYORO FONT Making letters look like characters I have designed the font that everybody would like.

I have tried to represent uncertain nature of human words by using cloud which shapes variously as time goes by.

"MOKU MOKU" is a mimetic word in Japanese to represent cloud shapes.

Design Agency PROFITS Inc.

Designer Yohei Yamashita

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Client PROFITS Inc.

Hence letters in this font have eyes.

"KYORO KYORO" is a mimetic word in Japanese to represent (restless) eye movement.

Design Agency PROFITS Inc.

Designer Yohei Yamashita / Mika Yamashita

Client PROFITS Inc.

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Liquitex Art Prize 2013 These are the graphic designs for the Liquitex Art Prize art exhibition sponsored by an acrylic paint maker.

We were asked to notify the public about this exhibition, describe its content, and design an award certificate to be presented on the day of the exhibition.

The variable logomark consists of a combination of “A” and “P” “Art Prize” capitals, which symbolize paints, and the Liquitex logomark, which represents a brush.

This expression was intended to clearly communicate acrylic paint’s transparency, coverability, thickness, and other physical characteristics.

Hara Kanako / From Here Designer Kimiko Sekido

With this logomark forming the axis of the expression, the focus was on maintaining an integrated, strong image while significantly varying the logomark’s color and form in accordance with various media, including posters, fliers, bottle tops and the award itself.

Design Agency IROBE DESIGN

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Toki Ga Kureta Coffee This product is a coffee bottle aligned with the design concept of "craftsmanship and functional beauty." The logo was created to reflect a droplet of coffee. The font was increased slightly in width, and trancing paper is used for the label, which is folded like a leaflet and tied using straw string. The box is adorned only with the logo and product name for a simple and sophisticated effect.

Design Agency COMMUNE

Client infini coffee

Photography Kei Furuse

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Ippon Matsu Beer “Ippon Matsu” means “one pine tree.” The design process was mainly influenced by the story of Rikuzentakata. Out of an entire forest that once lined its coast, only a single pine survived. The concept was to incorporate this lone pine tree as a symbol of strength and hope thought out the packaging design. Our solution was to simplify to the purest form. We used one die cut in the shape of a pine tree and no description of the product in order to trigger the viewer's curiosity and to differentiate it from other commercial products.

Designer Jujiro Maki

Designer/Art Director Kota Kobayashi

Copywriter Milos Mihajlovic

Photography Emiliano Granado

Kin no Ume Branding for a ripe plum product Design Agency Shinnoske Design Inc.

Art Director Shinnoske Sugisaki

Designer Yi Chin Wang

Client Aratama Co.,Ltd

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Works of Takemura Design Design Agency Takemura Design

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Fish Department Pop 1. Shop length is favorite.

4. Seafood is good.

2. Chief is favorite.

5. Delicious fish cooking.

3. Cooked fish is delicious.

6. Good season of delicious fish.

Designer Kazuhiro Sakamaki

Maroyaka Cha It is a special tea for the event in the famous temple Chikurinji-temple in Kochi.

This item is mixed with bamboo charcoal to black tea.

Client Chikurinji-temple & VIVA SAWATRI INC.

Design Agency Takemura Design & Planning

Designer Naoya Takemura

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MOZART The work is a special branding for a welfare facility Design Agency Shinnoske Design Inc.

Art Director Shinnoske Sugisaki

Designer Yi Chin Wang

Architect Nobuo Kumazawa

Client Mozart Hyogo Ekimae

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iro VI Visual identity for a textile brand making various products with fabric of Ishikawa prefecture in Japan. The logotype is composed of simple and flat lines in case that it is woven. A circular design of "o" at the center, which is the brand identity, is not precise circle shaped so that it expresses softness and warmth. The small brand card is designed to serve also as a tag by making a hole in the upper part of the card. The product cards serve also as a catalog whose pages are addable endlessly in proportion to quantity of the goods.

Designer Naoki Ikegami

Client iro

Photography Madoka Akiyama

Copy Writer Naoko Kojima

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