Fantastic Designs in the Store An Overall Guideline for Designers and Store Owners on Corporate Identity, Visual Identity and Interior Design
ISBN: 978-988-14688-3-3 Size: 215x x 285 mm Pages: 240
Sales Points: Different from the store interior design collection, this book focuses on the overall visual merchandising design of physical shop, combining corporate identity design, visual identity and interior design. Revolving around the fashion, lifestyle and food stores, Fantastic Designs in the Store presents over 50 newest visual cases from all over the world to the readers, showing how to build the shop image from graphic to style. The book presents each project with high-res images and sophisticated description, making itself a reference book worth reading.
Editor's Recommendation: In the age of online-shopping, how can the physical stores attract shoppers, stimulate buying behavior and defeat virtual stores? The impressive and beautiful store visual merchandising design may help to fix this problem, for it can not only lure the customers cross the store’s door and buy products, but also create and reinforce the unique image of the stores and brands so as to anchor them in customers’ minds. No matter you are a designer seeking for the sparkle of inspiration, or a shop manager looking for integrated visual design, this collection of store visual design will serve you well, and you will definitely benefit from it.
Lifestyle
Lifestyle
Lifestyle
Lifestyle
The project completed at School of Visual Arts in New York under the teaching of Eric Baker.
Inspiration for the identity came entirely from books: through looking at various aspects and elements of books, contemporary, experimental approaches as well as traditional publishing, the aesthetics, the experience of reading, the materials, the nostalgia.
Common, Rare
Common’ and ‘rare’ are book terms, they are a part of book language, and so is punctuation which became part of the brand’s visual language. The colour scheme came from the reading
Designer: Jurate Gacionyte
Common, Rare is an independent artful book store that offers a thoughtfully selected assortment of readings, specialising in combining the new and the old.
experience: black text on off-white pages (particularly – aged yellow paper in old books) plus a supplementary accent colour was added which emerged from the tradition of edge-colouring of book pages (this very approach was reflected on the business cards) – red was chosen as one of the more common and classic. The
It is a contemporary brand that aims to gather the most exciting new publications as well as shine a light on some rescued, forgotten or overlooked treasures from the past. With a strong emphasis on quality both in content and aesthetics, it really becomes a showcase. The focus is on a book as an object, a desirable one, a collectible item.
primary typeface is a contemporary sans serif – GT Haptik; paired with a secondary Arno – which is a modern face inspired by Italian Renaissance. The whole identity is structured combining opposing ideas: modern & traditional, playful & elegant, forward looking & nostalgic.
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