Pack Your Life 3

PACK YOUR LIFE 3

ISBN:978-988-12617-4-8 Size: 215﹡285mm Pages: 328

Packaging design involves a variety of elements. With a wide range of material and complicated processes, it is a multidimensional creation with continuously conversions between the plane and three-dimensional model, and therefore becomes one of the important contents of studying, designing and creating in art design majors. The book Pack Your Life III assembles a dizzying array of inspiring packaging design works worldwide, which are brilliant with high appreciation and reference values. Let’s open the book and explore the stories behind the classical successful cases and up-rising star works, and the secrets why some packages have come to fame.

Deodorizer Cherry Blossoms Flavor

Cheeky

Express the coming spring in Japan by two imaginations, first love and an exciting encounter between boy and girl. And show the story.

The type design expresses the delicacy of cherry linking with the love of girl.

Design Agency· CLAP inc. Creative Director· Shoko Tanaka,Nao Hayashi (STcorp.) Designer· Takashi Takahama, Masayo Yamazaki Art Director· Takashi Takahama Illustrator· Mari Katogi ·004·

As part of a long - term relationship with Soho House Group and Cowshed, Pearlfisher has created Cheeky – a new total beauty brand that brings products and experiences together to complement the lifestyle of young, urban social butterflies. The work spans brand strategy, tone of voice, identity and packaging design.

Design Agency· Pearlfisher Creative Director· Sarah Cattle Design Director· Poppy Stedman Head of Words· Sylvie Saunders Senior Strategist· Jenny Dean

Helvetica the Perfume Helvetica the Perfume began as a conversation in our studio. If Helvetica were a perfume, what would it smell like?

We all answered almost in unison– it would smell like nothing! So we set out to embody the idea of nothingness as a perfume. Bottles printed in real 24K gold inks and black on black letterpressed boxes were the appropriate expression of this idea, drawing on the opulent cues of the perfume industry, further fetishizing the idea of Helvetica. We love the provocative nature of the statement: The scent of nothing. This is a design object. It is an idea and a point of view, not a real perfume in the traditional sense.

Design Agency· Guts & Glory Designers· Faun Chapin & Meg Paradise Client· Guts & Glory Photography· Meg Paradise

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Copyright © Artpower International Publishing Co., Ltd.

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Beatific Our client was very well educated in every aspect of the market positioning and developing of the product. We had to conduct an exhaustive study of the field of cosmeceuticals in Greece and abroad, and research the specific codes relating to this particular line of products. The reputation and profile of our client called for a brand story, a design and an identity which would be able to communicate the scientific and the aesthetic in equal measures and through the most refined language. We worked thoroughly around the name development while experimenting with packaging materials and design moods. The name we proposed came out of research in art history and linguistics: "Beatific" is an existing term, linked, through history to a notion of the 'blessed', an inner communion with the divine, and the sharing of its spiritual light, its splendor and glory. Thomas Aquinas refers to it as the attainment of completion and harmony and Plato in the "Allegory of the cave", speaks of this light as the source of reason and truth. The rebellious Pre-Raphaelite painters (mid 19th c., Holman Hunt, Dante Gabriel Rossetti, John Everett Millais et.al.) made modern women as icons of this beatific vision. Bathed in a glow coming from internal sources and their complete beauty these women were painted so as to lead the viewer to contemplate moral issues of justice, piety, family and purity. We used Beatific in our design as the meeting point of Beauty and Scientific, and we designed everything on this axis: the abstracted drawing light patterns on the packaging, the use of semi transparent, translucent material, the 4 color palette of iridescent hues, the elegant and serious typography. We are working on this visual language by designing stands, publications and everything else related to the communication of the product's attributes. We believe that this is a work that attempts, through design to forge a relationship between the miraculous and the scientific: reality has often proven that they are not so far apart..

Design Agency· mousegraphics

Marc Jacobs Beauty Marc Jacobs and Sephora asked Established to create a line of shiny, beautiful products that every woman would want to hold in her hand and not put down. Something that was "just lovely."

The result is a line of beautiful, fluid shapes in a high shine inky black lacquer finish. The sensual, complex curves of the products and unexpected proportions result in a collection that is both simple and timeless yet thoroughly modern. Every detail was meticulously considered from the ultra thin frame-around mirrors to the layout of the makeup or an oversized button.

Design Agency· Established Executive Creative Director· Sam O'Donahue Creative Director· Pierre Jeand'heur Designer· Felix DeVoss, Nils Siegel, Peter Ash ·008·

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ETNIA Fragrance

ETNIA Make-up and Treatments

Structural and Graphic Design.

The sense of smell has an amazing capacity to conjure up old memories and we like nothing less than to reminisce of trips to our favourite cities. ETNIA’s Fragrance Collection is dedicated to the trendiest neighbourhoods of the biggest and most famous cities. From London’s well known and vibrant, Brick Lane to Pekin’s unexpected, and avant garde, 798 Factory.

Neighbourhoods and streets which set the trend around the world were the inspiration to create the fragrances and to design the packaging, from structural to graphic design.

Rounded bottles give reference to the global nature of cities, to traveling and at the same time it serves as a magnifying glass, to amplify the map of the neighbourhood, which is seen from the inside of the bottle and reverse of the label.

Design Agency· Lavernia & Cienfuegos Design Client· ETNIA Cosmetics

ETNIA make-up and treatment lines include more than 200 references. Pieces from different suppliers have been selected, and materials, finishes and processes have been chosen, and applied, in such a way that the end result, composed of pieces from multiple suppliers with different resources, is feasible whilst keeping everything coherent and transmitting a consistent ETNIA personality.

Make-up, which is a key product in ETNIA shops, is full of colour, lines and textures. The visual identity takes these characteristics as a starting point for its packaging design, which highlights the most representative attributes of each category, such as elegance and beauty. The result is a design which differentiates from the usual characteristics, visual cues and trends of other brands, resisting silver, gold, and design elements associated with the make-up world. Instead, varying textures give the design a fresh and dynamic touch, and at the same time they serve as a flexible solution for an innovative brand with diverse product lines, which is in constant flux. (fragrances, body care, facial cosmetics…).

Design Agency· Lavernia & Cienfuegos Design Client· ETNIA Cosmetics

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HAIRSHOP Cosmetics

BLACK & GOLD Make-up Series

HAIRSHOP is a beauty salons chain, which specializing in the sale of synthetic and natural hair for extensions. Also in HAIRSHOP beauty salons work masters of hairs building up and braiding.

We had to develop label's design for packaging of new hair cosmetics line which included: - HAIR EXTENSION SHAMPOO; - HAIR EXTENSION CONDITIONER; - HAIR EXTENSION MASK; - HAIR EXTENSION EASY-COMB SPRAY; - HAIR EXTENSION MASK.

Design Agency·CPDS Designer·Dmitriy Kostuhin Client·HAIRSHOP beauty salons chair ·020·

We were given complete freedom for developing of design, the main idea that should be expressed in it was beauty. Beauty as a meaning expressed in design of the products made to adorn a woman.

During the search of solutions we came to different ancient totems and ornaments that enclose unique to each tribe attitude and perception of nature.

We paid attention to Canadian Haida Indians ornament – orcas totem. This animal was honored by Indians for her strength, intelligence, beauty and grace. So the basis of the Beauty ROZ packaging design became stylized image of orcas.

Beauty ROZ make-up assortment includes: mascara; gloss and lip balm; gel eye shadow, compact powder, blush face; eyebrow pencil, concealer.

Design Agency·CPDS Designer·Dmitriy Kostuhin Client·Beauty ROZ Company

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Amazing Space

Solcare Packaging and graphic design of sun-care range, sold in Mercadona supermarkets. The project had a very demanding brief to optimize processes and costs, without sacrificing that the product communicates quality, is attractive and has a strong presence on the shelf. For the 36 references we designed two bottles. These two packs support different lids and different dosing mechanisms: pumps, sprays, disctop... and also the design gives an effective response to the two objectives of the project: on one hand, solve problems of logistics and production; on the other, with only two packages, obtain a highly differentiated range of products, with its own personality. The colors of the containers provide the necessary differentiation between the sub-ranges of products: sunscreen, tanning, after sun... The graphics serve as a rapid and clear identification of each one of them.

Design Agency·Lavernia & Cienfuegos Design Designer·Nacho Lavernia, Alberto Cienfuegos Client·RNB Laboratories ·022·

The identity is based on the perennial plant commonly known as Inca Inchi. It is native to the Amazon Rainforest, and its oil is present in all Amazing Space products and treatments. The square shape of the fruit capsule is used as a graphic element throughout the identity.

It was a key issue to stress that Amazing Space is a brand that can be trusted - the ingredients are original, and all products are tested thoroughly. This is why an x-ray of the Inca Inchi capsule is used throughout the identity.

The starting point for the creative idea was the “Inca Inchi-capsule”, as the oil is to be found in all of the products and treatments of Amazing Spaces. The quadratic form of the capsule is therefore used as a common graphic element in all of the patterns, as well as the new recognizable logo. The shape is used in both packaging and bags. It is unfolded on all elements of communication.

Design Agency·Bessermachen Designstudio Designer·Kristin Brandt Client·Amazing Space ·023·

l’uvalla Cosmetic Package Redesign It was a redesign project for me, in which I tried to renew its image bearing in mind so called "bio-feeling", "elegance", suggesting clear and reliable experiences.

Design Agency·University of West Hungary Designer·Boglárka Nádi Photography·Boldizsár Nádi, Boglárka Nádi

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White Key

Youth Lab

Our client provided us with his logo, which included simple, elegant writing and an old-fashioned key. We decided to build on it: for the series of the "White Key" cosmetics we created a coat of arms with two keys, the company initials, place and year of company origin.

Modern writing specified the use of each product and balanced atmosphere with practicality. The white bottles we chose for the whole line are referencing the old, precious, porcelain containers, which were used in pharmacies and exclusive beauty parlors during late 19th and early 20th c. Products include shampoos and conditioners, body wash and body cream and a special men's and children's line. A colorful, funky coat of arms along the same principles, was created for the kids line, so as to accentuate the particular care provided to each and every company client.

What we needed to convey through the identity and packaging design of this range of products was trust and intimacy. It targets women within the very environment of beauty care and we decided to make this environment part of the design concept. Youth Lab is, by language and symbol choice, a straightforward reference to a personal laboratory, a place where each individual is treated specially and with the proper, tested materials. The retro futuristic character of the lab tube and the thin, elongated type font speaks of scientific seriousness, while the choice of fluorescent colors on rough carton paper, suggests calculated boldness and personality. The result is a product that is familiar but not boring, trustworthy but also linked with research and experimentation.

Design Agency· mousegraphics

Design Agency· mousegraphics · 010 ·

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Formula X Established has built the nail brand Formula X which is to be sold exclusively at Sephora. The studio was responsible for the design of the bottle, the logo and secondary packaging as well as all of the art direction for Sephora's latest launch. The brand's unprecedentedly high number of colors meant that the bottle was designed almost as a color chip to show off this huge range. The logo and art direction capture the energy and excitement of a night out in the city with subtle references to neon and bright colors coming out of the dark.

Executive Creative Director· Sam O'Donahue Creative Director· Pierre Jeand'heur Designer· Felix DeVoss, Nils Siegel, Peter Ash ·006·

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Shea Hand Cream & Lipstick Shea Hand Cream & Lipstick are enriched with shea butter to nourish and moisturize the skin.

The design represents the feeling of nature and aroma using organic elements.

Design Agency· Sun Design Associates Co., Ltd. Client· Omi Brotherhood Co., Ltd.

D'altomare Química Design of conceptual packaging for D'altomare Química, a B2B chemical company, which commercializes its products for the pharmaceutical and cosmetic industry.

Design Agency· Casa Rex Creative Director· Gustavo Piqueira Designer· Gustavo Piqueira / Danilo Helvadjian / Ingrid Lafalce / Samia Jacintho Client· D'altomare Química · 014 ·

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Schone Schone is a Spanish word, referring to PRIMADONA in Indonesian, or SUPERSTAR in English. According to the keyword “star”, this product aims to make you shine, be in the spotlight, and feel like a superstar. The main color is black, to show the characteristic of the product: bold, brave, and glamorous. By using black, this product will stand out among other health & beauty products since only a few of them are using this color, especially in Indonesia. Different elements are used to differentiate each product.

Designers· Ines Aryaniputri, Reny Manda Sari, Claudia Latidjan Photography· Ines Aryaniputri · 016 ·

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