Structural Packaging Art (with DVD-ROM)
ISBN: 978-988-14687-3-4 Size: 215 × 285mm Pages: 272 Hardback Good packaging design seduces, it tells and sells. We know what it takes to convince consumers. The book tries to offer thorough analysis, experience, initiative, creativity and a full measure of perseverance to help brands develop, and become and remain successful. In and outside the packaging world. Karim Rashid, 5.5 Designstudio, Patrick Veillet, Steve Simpson, Victor Branding Design Crop., Aekyung Design Center, Aizawa Office, Aizawa Office, Brandiziac Branding Agency, Dapy, Established, Geometry Global and other outstanding design agencies and designers from over 20 countries around the world, together with 101 pieces of packaging works, divided in 4 chapters: Household, Food, Drink and Miscellaneous, will lead the readers to the charming world of the structural packaging.
Designer: Diego Frayle and María Duriana Rodríguez. Photography: Carlos Arturo Rodríguez © Master in Packaging Design ELISAVA. Barcelona, 2014.
arePa' The project consisted on creating a packaging system to take away "Arepas" (a traditional and emblematic food of Venezuela and Colombia). Arepa' is for a young audience that has no time and wants to eat well. The proposal consists of a series of folded cardboard packaging without adhesive, manually assembled for easy transportation and consumption of the product. The graphic uses funny characters representing the typical names that have been given to the different types of Arepa's over the years, highlighting their origin and variety of ingredients.
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Silhouette bridges the gap between two worlds; being soft and romantic, but also being powerful through structure and shape. The bottle, inspired by the bright and crisp fabrics designer Christian Siriano often incorporates into his designs, signifies how the fragrance itself unfolds in ethereal layers.
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Silhouette Bottle & Packaging
Designer: Karim Rashid
Client: Christian Siriano/ The Fragrance Group
Photography: Karim Rashid
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THE INFORMATION CONTAINED IN THIS DRAWING IS THE SOLE PROPERTY OF KARIM RASHID INC. ANY REPRODUCTION IN PART OR AS A WHOLE WITHOUT THE WRITTEN PERMISSION OF KARIM RASHID INC. IS PROHIBITED.
PROPRIETARY AND CONFIDENTIAL
KARIM RASHID INC. 357 West 17th Street New York 10011 T: 212 929 8657 F: 212 929 0247 office@karimrashid.com www.karimrashid.com
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Creative Director: Sam O'Donahue Designer: Nils Siegel, Felix de Voss, Sam O'Donahue Photography: Stephanie Dinkel
CALVIN KLEIN REVEAL Bottle design for Calvin Klein fragrance: Reveal. The bottle is a blend of the strict, minimal, geometric proportions synonymous with the Calvin Klein brand and a femininity expressed through pillow-like curves. The cap has a high polished finish in soft gold, complimenting the warmth of the juice color and cool of the glass.
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MARC JACOBS DAISY DREAM Design of fragrance bottle for Marc Jacobs Daisy Dream. In a fresh and new approach, the iconic daisy was used to make a type of shawl around the “shoulders” of the bottle reflecting the playful femininity of the brand.
Creative Director: Sam O'Donahue Designer: Peter Ash, Felix de Voss, Sam O'Donahue
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EMOZIONE Emozione, a multifaceted fragrance that combines feminine floral bouquets to a refined and precious woody texture enriched with a touch of sensual, glamorous chypre notes.
Designer: PATRICK VEILLET Client: FERRAGAMO
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Layer Hen A business souvenir in the form of a limited-edition egg carton, combining the packaging for a dozen eggs with a grocery bag, all decorated in the form of a hen. The Layer Hen packaging aimed to demonstrate how fresh eggs are and how carefully each of them is produced.
Design Agency: Geometry Global / Moscow Client: Moscow Farmer
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Sunrise The project was about developing the packaging for small organic fruits and berries, looking forward to decrease the environmental impact that plastic containers produce.
After analyzing environmental issues and ways of consumption, a cardboard packaging was developed with a structure that does not use glue points; on the other hand, small holes were added to the design in order to create the transparency needed to show fruit when selling. The name was inspired by the sunrise as a synonym for fresh fruits, and the graphics on the labels were based on illustrations that evoke natural and organic origin of fruits to distinguish each product.
Design Agency: Diego Frayle, María Duriana Rodríguez and Silvia Albertí. Photography: Carlos Arturo Rodríguez © Master in Packaging Design ELISAVA. Barcelona, 2014. 056
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Client: AnestasiA Vodka
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AnestasiA Vodka has opened up a new chapter in the world of alcoholic spirits. A spirit this innovative requires an equally visionary bottle. Unique and crystalline, the faceted surface gives it an ultra-futuristic feel. The hardedge, asymmetrical design also provides an ease of use and intuitive functionality. The beauty of the bottle makes it a perfect table top piece, accenting the environment with a look embodying cutting-edge style. These factors contribute to AnestasiA Vodka being a new sensory experience unlike any other alcoholic product.
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THE INFORMATION CONTAINED IN THIS DRAWING IS THE SOLE PROPERTY OF KARIM RASHID INC. ANY REPRODUCTION IN PART OR AS A WHOLE WITHOUT THE WRITTEN PERMISSION OF KARIM RASHID INC. IS PROHIBITED.
PROPRIETARY AND CONFIDENTIAL
W:www.karimrashid.com
KARIM RASHID INC. 357 West 17th Street New York 10011 T: 212 929 8657 F: 212 929 0247
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AnestasiA Vodka Branding & Packaging
Design Agency: Karim Rashid
Designer: Karim Rashid
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