Structural Packaging Art (with DVD-ROM)
ISBN: 978-988-14687-3-4 Size: 215 × 285mm Pages: 272 Hardback Good packaging design seduces, it tells and sells. We know what it takes to convince consumers. The book tries to offer thorough analysis, experience, initiative, creativity and a full measure of perseverance to help brands develop, and become and remain successful. In and outside the packaging world. Karim Rashid, 5.5 Designstudio, Patrick Veillet, Steve Simpson, Victor Branding Design Crop., Aekyung Design Center, Aizawa Office, Aizawa Office, Brandiziac Branding Agency, Dapy, Established, Geometry Global and other outstanding design agencies and designers from over 20 countries around the world, together with 101 pieces of packaging works, divided in 4 chapters: Household, Food, Drink and Miscellaneous, will lead the readers to the charming world of the structural packaging.
Designer: Diego Frayle and María Duriana Rodríguez. Photography: Carlos Arturo Rodríguez © Master in Packaging Design ELISAVA. Barcelona, 2014.
arePa' The project consisted on creating a packaging system to take away "Arepas" (a traditional and emblematic food of Venezuela and Colombia). Arepa' is for a young audience that has no time and wants to eat well. The proposal consists of a series of folded cardboard packaging without adhesive, manually assembled for easy transportation and consumption of the product. The graphic uses funny characters representing the typical names that have been given to the different types of Arepa's over the years, highlighting their origin and variety of ingredients.
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