Touch Branding III

Touch Branding III

ISBN: 978-988-13541-8-1 Size: 215﹡285mm Pages: 260

In the age of commercialization, branding is the first step for a product debuting in the market. Touch Branding III emphasizes in an overall and extensive display of a brand’s series elements. It is rich in content by collecting the projects from enterprise, hotel, restaurant, shopping mall, store or personal profile all around the world. The projects cover far-ranging industries and could be a very good reference for the readers. Delicate images and detailed descriptions will definitely inspire you!

Tealer Communication development of the young Parisian brand Tealer as well as its full art direction.

Branding: Full graphic guidelines creation, website etc.

Artworks, complete clothing line adjustment.

Design Agency Say What Studio Client Tealer

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Habibis Habibis is an Arabic-Mexican fusion taqueria located in San Pedro Garza GarcĂ­a, a city enriched by the culinary treats of its third generation Arab immigrants. Previously a humble taco stand, Habibis approached us with the task of creating a brand that communicated the foods' exceptional mixed background and quality without losing its street-friendly and casual demeanor.

Our proposal is a brand that adapts stylized Arabic calligraphy to a typical Mexican street setting, complete with neon colors and inexpensive materials, like craft paper bags. Deep research and careful understanding of the Arabic alphabet was needed to design, using calligraphic pens and special brushes, the various words and signage in both Arabic and Latin. The custom type is accompanied by Gotham, a gentle and neutral typeface that would allow the bespoken logotypes to stand out above everything else. The pattern is based on traditional keffiyeh (a Middle Eastern headdress fashioned from a square scarf) and gorgeously intrinsic mosaic patterns.

Design Agency Anagrama

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1-2-3-Helsinki ! Design en Seine From 31 May to 4 June 2012 the Finnish Institute in Paris presented 1–2–3–Helsinki ! Design en Seine, a unique pop-up event in Paris. The event was an official satellite event of World Design Capital Helsinki 2012.

The event took place during a city-wide design festival Designer’s Days. Two small villages of shipping containers were built on the riverbanks of the Seine. These two spots were connected by a riverboat, an extension of the riverbank exhibitions loaded with design.

The event presented a cutting-edge selection of design and innovations, ranging from furniture design and ready-to-wear clothing to textiles and new media. This meant that the identity needed reflect multiple design angles, too.

Seine and it’s riverboats gave the event a marine flair. For this reason event’s logo has a double wave form in it: one wave representing water and the other (upside down) representing three steps or jumps (1–2–3).

Marine theme was extended by bringing constructivist marine flags to the play. Each of the used flag combinations was totally unique and hand-sampled from brand key elements.

Typography was built on two iconic French typefaces from totally different eras: Didot and Antique Olive.

Design Agency

Client

Werklig

Institut Finlandais

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IDEP Barcelona Signage IDEP Barcelona is one of the best design schools in Barcelona. They commissioned us to develop their new visual identity together with their signage. We came to the conclusion that a flexible signage was the best solution to their needs, which might be initially more expensive than static signage, but can save a lot of money in the long run.

Design Agency

Creative Direction

Art Direction

Designer

Client

Querida Studio


Marc Sancho


Marc Sancho

Marc Sancho

IDEP Barcelona

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Borrego (Lamb) Branding and identity design for a marketing professional.

The purpose of this project was to capture Lorena Argueta’s wild and outgoing personality, with the use of appealing colors, a unique style of illustration and the correct distribution of the design elements.

Due to the nature of her profession there also had to be a formal side to the project, which is reflected in the selection of typeface, arrangement of typographic and other pictorial elements within the layout.

Lorena Argueta’s nickname is Borrego, which stands for Lamb. Instead of using a lamb and by using a sheep for the illustrations, her growth is represented not only as an adult but also professionally.

The main goal for Borrego was to deliver a functional graphic identity that is highly conceptual, modern and minimalistic.

The set of materials created for this project: •Business card •Business Letterhead •Envelope •Coffee mugs •Website.

Designer

Client

Claudia Argueta

Lorena Argueta

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Avalanche Print Avalanche Print is an experimental silk-print and graphic design project. During a year, two collections were created, offering many combinations of artworks and colors hand-printed on tote bags and notebooks.

Design Agency

Photography

Say What Studio

Pierre-Luc Baron-Moreau

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Leading Search Partners About pearl divers, treasure hunters and gold-diggers: When it comes to head-hunters, the wheat is separated relatively quickly from the chaff: a lots earth, a few find, but hardly any one connects. Leading Search Partners has set its aim to successfully master all three disciplines. So for them not a single pearl lies too deep, any gold is too hidden and any treasure is too buried.

Design Agency

Creative Director

Art Direction / Designer

Illustrator

Client

Photography

moodley brand identity

Mike Fuisz

Nicole Lugitsch

Malgorzata Bieroza

Leading Search Partners

Marion Luttenberger

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SOT Brand Identity Shapes of Things (SOT) is a new and revolutionary UK based surface and product design company offering customers limitededition, unique products of the highest quality exclusively from the UK. Providing design consultancy, brand consultations, and production support to UK manufacturers lo oking to achieve new levels of success and notoriety. Shapes of Things offer cutting-edge, creative design, resulting in products of unparalleled quality and individuality for clients and customers around the world.

We created a system based on a back to basics theme, creating pure geometric shapes inspired by the brand name "Shapes of Things". Developed to portray the "SOT" ethos — with a back to basics philosophy, which utilises geometric forms and structures with playful results? We also art directed the first launch campaign 13 to bring the "Shapes of Things" brand to life — with each year, a preceding campaign will be developed.

Design Agency

Photography

RM&CO

Dai Williams, Martin Barker

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