STAFF FOUNDER President Xavier G. Orellana EDITORIAL editorial director / editor in chief Dona M. Crowley DESIGN & PRODUCTION digital media director CFX GLOBAL MEDIA LLC.
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entertainment & marketing event & publicity LUXE Productions LLC finance & account
assistant accounting Digna T. Orellana
FREELANCE WRITERS Kimmie Rose JJ Malavrez Carol Turner Enigma
FREELANCE HOTOGRAPHER Ross Krison Robert Turi Rigo Martinez Jose Gomez BV Photo
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VOCESS is a quartly publication. Articles can not be reproduced
without authorization of VOCESS MAGAZINE INC. The photography, illustrations are exclusive of the Magazine. Tampa, Florida - Zipcode 33765
Photography by Ross Krison
National sales
Carol Turner / carolturner77@aol.com JJ Malvarez / juanjmalvarez@gmail.com advertising sales / english 727-580-9328 advertising sales / espa単ol 727-417-8215
8 22 FEATURED DESIGNER BUNNY COUTURE
30 FEATURED DESIGNER JOJO BEACHWEAR
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ROEHM COUTURE
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Photographer: Ross Krison Cover Design: Xavier G Orellana Model: CJ Paiz DESIGNER: Swimwear Bunny Couture MAKE-UP & HAIR ARTIST: Erica Benavidez
SUMMER FASHION 2011
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SCOTT ELVIS CARON: Fashioning Comics in the modern age
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ntroducing Vocess Magazine’s exclusive swimwear issue featuring seven of Florida’s top swimwear designers, this year’s swimwear issue showcases the hottest collections for 2011. On June 4th, Vocess will hold the 4th annual Florida Swimwear designer showcase at Shephard’s Beach Resort in Clearwater. Readers will have the opportunity to view these collections on the runway and purchase one of a kind designs that are sure to get heads turning.
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oming soon…. VM’s new business section; a place for entrepreneurs and business owners to network and build their business. This new section features a series of articles called “Into the Industry”. Each issue VM will introduce a different industry related business and provide tips on how to get started. Vocess will also feature exclusive interviews with industry leaders, so you can read and learn how others have become successful within the industry.
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his and every issue of Vocess is designed to be a collectable. From high quality images to enticing articles we are the number one source for fashion, art, and music.
Model: Jillian Root
See you in the fall
Dona Crowley
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FEATURED DESIGNER
Designer: Ginamarie leggio www.inzwear.com - Photographer: Rigo martinez www.slicxpixphotography.com Models: vanessa trujillo, anolan janelle guzman, sony olivea, monica milan
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Designer: Ginamarie leggio www.inzwear.com - Photographer: Rigo martinez www.slicxpixphotography.com Model: anolan janelle guzman
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1 3 Designer: j.cagua swim www.jcagua.com - Photographer: jose gomez - Hair & make up: lena g. - stylist: tamy lugo custom jewelry: tnt jewelry by terri cobbler - bijou brigette inc. - Models: judah, javier - Description: 1.- Low cut neck sleeveless racer-back tie cover up dress - 2.- Asymmetric one-piece. Accented with d-ring hardware. Straps connect with and through back closure. Fully lined. Side boning for added support. Bottom has less than moderate coverage - 3.- One piece. Ties at neck & back. Removable hardware center front. Fully lined. Bottom has less than moderate coverage
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Designer: j.cagua swim www.jcagua.com - Photographer: jose gomez - Hair & make up: lena g. - stylist: tamy lugo custom jewelry: tnt jewelry by terri cobbler - bijou brigette inc. - Model: jasper One-piece cut out. Removable hardware center front. Fully lined. Neck & back closure. bottom has less than moderate coverage.
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FEATURED DESIGNER
Designer: Ocean de Luxe Swimwear www.oceandeluxeswimwear.com - Photographer: bv photo - Hair & mua: monique mclaughlin stylist: Michelle Cobble - Model: Angee Killian Huntley - yellow earth $45
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Designer: Ocean de Luxe Swimwear www.oceandeluxeswimwear.com - Photographer: Julie Rabbani - Hair & mua: monique mclaughlin stylist: Michelle Cobble - Model: Angee Hernandez - yellow earth $45
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FEATURED DESIGNER
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Designer: sonia fabian www.sonia fabian.com - Photographer: ross krison - Hair & make up: monique.com Model: Kimberly schuyler - sonia fabiani swimwear $120 vocess.com
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Designer: sonia fabian www.sonia fabian.com - Photographer: ross krison - Hair & make up: monique.com Model: barbara kulik - sonia fabiani swimwear $120
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Designer: sonia fabian www.sonia fabian.com - Photographer: ross krison - Hair & make up: monique.com Model: barbara kulik - sonia fabiani swimwear $120 vocess.com
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Designer: sonia fabian www.sonia fabian.com - Photographer: ross krison - Hair & make up: monique.com Model: Kimberly schuyler - sonia fabiani swimwear $120
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FEATURED DESIGNER
TeenyB
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eenyB Bikini Couture is a local company to Florida, designing and manufacturing all of their swimwear in-state. They pride themselves on quality and luxury, as well as impeccable customer service. Creating their bikinis with fit, comfort and luxury in mind, each piece is designed to have the perfect amount of coverage without any extra fabric to bunch up and detract from the style. Their growing presence in the Bikini Fitness World is a testament to the idea that the perfect fitting bikini can showcase a woman’s natural curves and beauty. TeenyB is still a relatively new company, selling for only a short 4 years. For the past 3 years they have been working with photographer Robert Turi, and they have been growing together ever since. Their photography style continues to evolve each year as their tastes and the bikini lines change. Colors can really evoke feelings in a photographer’s work, so choosing backgrounds that make a statement has always intrigued Bobby. Their catalog shoots bring them to new and exciting locations, and
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with each shoot they grow as a team because of it. This year’s shoot in the Bahamas led them in a very different direction from previous years. Before, they were always at the beach or in the water. This year, they changed it up and did photo shoots on rocks, in diving camps, and even at an incredible private estate complete with Mayan ruins. Of course they had to throw in a few beach shots, too – it truly is Bobby’s “bread and butter.” TeenyB recognizes that it is a bikini company perhaps a little ahead of its time by specializing in luxury Brazilian style swimwear that some are too afraid to wear. However, the market is trending this way which is more and more evident in their ever-increasing sales. They have no problem leading the way and paving their own path to success. In fact, they prefer it! Each year they hope their catalog shoots get bigger and more elaborate, attracting not only more models but customers and fans alike. Teeny B’s mission is simple: to offer the best in Brazilian cut bikinis through a commitment to design, quality, and superior customer service.
This Butterfly top bikini, worn strapless, was a perfect fit for the gorgeous Nadia Marcella. The papaya orange color effortlessly complements her deep brown eyes and draws out the highlights in her long tresses.
Kimberley Jade fit in perfectly with the natural backdrop in this floral print Brazilian cut bikini. The Sweetheart top nicely accentuates her curves while the crystal studded center accent piece sparkles almost as much as her beautiful eyes.
Nadia’s natural beauty and the stunning Maple brown bikini from our Brazilian cut bikini really are captivating, which is evident by the Tiki’s expression in the background.
There was so many places to shoot at Nygard Cay it was almost overwhelming. Truly a photographers’ dream, complete with perfect beaches, Mayan Ruins and a waterfall. Nadia finds a home for this beautiful shot on a detailed staircase as the sun shines on her back.
Lindsay captures your attention as she strikes a pose at the waters edge. Most captivating is the color of her Twisted Back Triangle Top, in Mela Verde. Lindsay exclaims, “it’s such an unexpected color, but really looks great on your skin! I am glad I put it on for sure!”
A shot from the rocks. As Sony braves the cliffs in her Downtown, Bright Pink bikini, the sun kisses her skin. Bobby Turi has fun with his shooting, always mixing up the locations, this rock proved to be a terrific background with the ocean in the back. The curves of the rocks blend beautifully with the curves of Sony’s body.
Lindsay is a dream to shoot. She makes great eye contact and her photos always have such a feel to them. She can be just as enticing has her Vegas Nights two-tone bikini!
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FEATURED DESIGNER
Designer: Bunny Couture Swimwear WWW.BUNNYCOUTURE.COM - Photographer: ross krison - hair & make up: monique.com & erica benavidez - Stylist: Erica Gerbolingo - Models: Brandy Tottle, CJ Paiz, Ralitsa Ivanova -
Crystals Satin & Lace Bikins $149
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Designer: BUNNY COUTURE SWIMWEAR
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Designer: BUNNY COUTURE SWIMWEAR
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Designer: BUNNY COUTURE SWIMWEAR
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Designer: BUNNY COUTURE SWIMWEAR
Call Today to Schedule Your FREE Consultation
813.344.1519
300 S. Hyde Park Avenue, Suite 100 . Tampa, FL 33606 * Cash Price ONLY. Limited time offer. Cannot be used in conjunction with any offer of discount.
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FEATURED DESIGNER
Designer: jojo beachwear www.jojobeachwear.com - Photographer: ross krison - Model: Ale roman
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Designer: jojo beachwear www.jojobeachwear.com - Photographer: ross krison - Model: marion vijar
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FEATURED DESIGNER
Designer: roehm couture - Photographer: trung nguyen - Model: liz foran
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Summer FASHIOn
2011 Summer Fashion
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Models: Jennifer Adams,Jillian Root, Samantha Rakell, Renita Singh
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featured artist
Scott Elvis Caron: Fashioning comics in the modern age L
ending his hand to artists, and persistent to launch his own comic series, Scott Elvis Caron brings a new sharp image to comic art. Known for infusing real images with his digital perspective, Scott is on the cutting-edge of fashioning comic styled graphics onto a 22” touchscreen interface. “It’s like a big glossy canvas, and allows me to work quick while keeping to my original style,” said Scott. Scott’s first devotion to creativity began as a graffiti artist, and now he offers his talents and works between many art medias. At Lucky Agent Studios he provides digital illustration, graphic design, wearable graffiti art, and even proposes marketing solutions to start up businesses. If ever there was a renaissance man of the digital modern age, Scott drives to accomplish and express himself to the fullest. His greatest passion is still focused on comic art, and most recently is working on Super Sidekick Records rockstar-hero tale “The Adventures of Super Russ”, an independent comic series illustrated by Dustin Doud. Co-writer of the series Russell Fama said, “I love how Scott injects real perspectives while coloring. He definitely adds the gritty everyday life aspect to our hero’s world.” With devotees awaiting his own project, Scott is in the midst of releasing his first original graphic novel Mad Yat. An insane journey into deeply disturbed space, the comic introduces an interstellar traveling Yat who gets away with mischief only through sheer luck. The book is not recommended for the faint of heart, and will be sure to please non-comic readers and the disturbed alike. For those interested in commissioning art projects Scott can be contacted at www. LuckyAgentStudios.com, and comic enthusiasts can order issues online at www. SuperSidekickRecords.com as well as: www.MadYat.com
Chuck Bradley
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Bikini
Body Summer is just around the corner and along with it, bikini time. Now, if you find yourself like most people with a few extra pounds that could spoil your new bikini look, you are in luck because here we have the perfect bikini body workout. Ideally you want to exercise the biggest muscles of the body (buttocks, thighs, chest and back) because they burn the most calories in the least amount of time. They also happen to be the ones we want to show, right? Intensity is going to be your best friend, not only because it will burn the most calories, but it will save you time. To create a high calorie burning routine, you must perform the most amounts of movements in the least amount of time. Hence, keep breaks to the minimum and move fast. You will have time to rest when you get to the beach with your awesome looking new bikini body.
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SQUATS
Alternate these exercises. Do as many repetitions of one and then move on to the next one. Keep rotating until you finish the amount of repetitions prescribed per each exercise.
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Squats are the king of exercises. No other movement involves as many muscles. To perform squats correctly find a chair/stool that is a little lower than normal (the lower the better). Try to sit down while keeping your heels on the ground with your feet pointed straight just a little wider than your hips. Go down as slow as possible keeping your back as straight as possible. Gently touch the chair/stool with your buttocks (do not seat) and immediately get up slowly with the minimum amount of forward rocking possible. Stand all the way up, squeeze your buttocks, suck your stomach in and repeat. You can hold your hands in front of you for counter balance, or even hold a small dumbbell. Work your way to 100 repetitions either all at once, or in groups
of 20 or 30. Pushups. Real pushups are done on your feet, not on your knees. You must exert yourself beyond your normal capacity to obtain your goals. You want nice arms and shoulders? Then, do pushups right, with your feet and hands on the ground! If anything, you could raise your hands off the ground by utilizing a step, a couple of stools or anything stable that will bring your hands no higher than 10 inches off the ground. That will make them just a little easier. Open your arms and place your hands directly under your elbows. Suck your stomach in, tighten your thighs and buttocks and bring down your chest (not your hips) keeping your neck and back straight. Do 50 repetitions in any combination you can. Eliminate the elevation of the ground as soon as you can so you get the full benefits. When they become too easy, elevate your feet and you’ll have a complete new experience.
LUNGES
Do you want nice, hard shapely thighs and buttocks? Lunges are the answer. When doing lunges the main focus should be placed on the forward leg. You should feel it mainly in the back of the thigh and buttocks. Standing straight, take a wider than normal step forward. Put most of your weight on the forward heel. Bend the rear knee down until it is about an inch off the ground (do not touch the ground). Maintain your torso straight and your stomach in tight. Push off the ground with the forward leg using mainly your heel bringing yourself back to standing straight. Repeat 20 times with the same leg, then 20 with the other leg until you do 100 per leg.
CARDIO
Abdominals. The mid-section or core is probably one of the most sought after parts of the body. Unfortunately it’s also one of the most difficult to keep lean and tone. Abdominals exercises are very beneficial and do help in shaping your mid-section, but unless you apply good sound nutrition principals along with it, you will never have that “washboard” mid-section, nor a bikini body. Talking about nutrition will take another whole article, so all I am going to tell you is eat clean, natural and try to cook for yourself as much as possible. Watch your portions. Now, let us go back to abdominal exercises. Lay down facing up. Extend your arms up and put your hands together. By lifting your shoulders up off the ground, reach as high straight up towards the ceiling as you can. Hold for two seconds as you exhale, and slowly go down. Repeat as many repetitions until you cannot do any more. Get 100 in any combination possible. You will mainly feel those in the upper region of your mid-section. For the bottom part, still lying down, put your arms on the floor along your body. Lift your feet up off the ground with your knees bent. Using a little rocking motion bring your knees toward your chest lifting your buttocks off the ground trying to hold it up as much as you can on the way down. Repeat 100 times in any group possible. Cardio. All cardio is good as long as you enjoy it and you are committed to it. Make sure you always vary any of the elements involved (speed, time, inclination), hence avoiding your body to get use to it. The idea is to make sure every time you do cardio it’s difficult so you burn the most calories. Oh and please, if you are using the treadmill in a high inclination LET GO OFF THE HANDLES (you know who you are). You completely defeat the purpose of inclining by holding on. Always workout at least 4 times a week and pay attention to your body and make sure if something doesn’t feel right, stop and seek expert help. IFPA Certified Personal Trainer - JJ Malvarez - www.Lifemovementsfitness.com
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Here in Florida, it’s so easy to take our backyard for granted. Imagine, however, a slightly new backyard view: Clearwater Beach’s breathtaking Hyatt Regency Clearwater Beach Resort and Spa. The newest beachfront resort on Florida’s west coast is close to home for a quick getaway, yet it delivers a whole new tropical island experience that includes West Indies décor, spacious balconies and views of pure white sands and spectacular azure waters. Having just opened its doors last year, the AAA Four Diamond Hyatt Regency. Clearwater Beach
has raised the bar for dining, service and amenities in the Tampa Bay area. Already the resort has become notable for its award-winning cuisine. You need relaxation? The eco-coastal Sandava Spa features unique Floridian spa treatments such as the Key Lime Mineral Wrap, the Sun-warmed Shell Massage and more. To raise the bar further, Hyatt Regency Clearwater Beach has introduced never-before-seen services and amenities. Twenty air-conditioned cabanas alongside the eighth-floor infinity pool are available for full-day rental to non-resort guests. Each private cabana provides the luxuries of a high definition flat screen TV, wet bar and private bath, plus the ease and convenience of a room-service call button. Best of all, the resort is located on Clearwater Beach’s new multi-million-dollar Beach Walk, providing guests with easy access to the destination’s wealth of events and activities. Summertime favorites include Pier 60’s nightly sunset parties and the annual Clearwater Beach Restaurant Week, taking place May 8 – 14 of this year. The resort’s SHOR American Seafood Grill, featured at this year’s Restaurant Week, received the 2010 People’s Choice Best Taste Award from Taste of Clearwater.
The regionally inspired, fresh seafood and American cuisine are only rivaled by the restaurant’s impressive show kitchen, optional outdoor dining and spectacular Gulf views from expansive, floor-to-ceiling windows. Menu highlights include panseared black grouper and house-made lobster ravioli with side dishes such as roasted chorizo potatoes and mint-basil asparagus. Rounding out the menu, the decadent dessert list comforts diners with old fashioned favorites such as an oversized root beer float, crème brulee, flourless chocolate cake and warm bread pudding. SWIM, another local favorite for Gulf-front dining, is Hyatt Regency Clearwater Beach’s casual poolside bar and grill. Located on the eighth-floor, open-air pool deck, SWIM draws a regular crowd with a Pan-Latino menu of small plates and resort-style appetizers, sandwiches and burgers. These poolside cravings are served alongside a spectacular, panoramic view of the Gulf of Mexico and are the perfect complement to Clearwater’s famous sunsets. Perfect for either a pre- or post-dinner treat, the resort’s new Beach Club Wine Bar offers a wide selection of wines and cheeses in the comfort and style of an elegantly-appointed beach club. Open Thursday through Saturday from 5 to 11 p.m., the Beach Club Wine Bar features an outdoor patio, three flat screen televisions, sophisticated bar
games and live nightly music from 7 to 11 p.m. The resort features a new game room for kids to compete in Xbox Kinect tournaments, ring toss, washer toss, ladder toss and competitive board games. Guests can also gather together to enjoy a complimentary feature movie and popcorn nightly at 7 p.m. For groups, meetings and conventions, new locally and seasonally inspired banquet menus are also available. Changing three times each year, these unique menus are focused on responsible eating on every level, including environmental and social sustainability. Vocess magazine readers receive 20 percent off all daily room rates by referencing special offer code “LOEVR” when making reservations. This offer is based on availability and is valid now through December 30, 2011. Reservations can be made by visiting: http://www.clearwaterbeach.hyatt.com or calling 1-800-233-1234. SHOR restaurant patrons receive complimentary valet parking and can make reservations by calling the resort directly.
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Destination Clearwater Beach
Looking for the perfect place to play this summer? Whether you are just a visitor or here to stay, Clearwater Beach offers plenty of fun in the sun, nightlife, fine dining, and luxury resorts. Clearwater beach is only a few minutes outside of Tampa Bay and only a couple of hours from busy Orlando. Here is a list of some amenities Clearwater Beach has to offer.
Resorts & Spas Hyatt Regency Clearwater Beach
301 S. Gulfview Blvd., Clearwater Beach, FL 33767 Phone: 727-373-1234 Clearwaterbeach.hyatt.com Right in the middle of beautiful Clearwater Beach between the turquoise blue waters of the Gulf of Mexico and the scenic Intracoastal Waterway, The Hyatt is set in an idyllic setting offering luxurious and sumptuous accommodations with the perfect view to Clearwater beach.
Sheraton Sand Key Resort
1160 Gulf Blvd. Clearwater Beach, FL 33767 Phone: 727-595-1611 Sheratonsandkey.com With its Mediterranean style resort on the Gulf of Mexico this beautiful hotel right on the beach offers water sports, tennis, beach volleyball, a fitness center and more. Dining includes Rusty’s Bistro, Island Grille, Mainstay Tavern and a 24 hour deli.
Shephard’s Beach Resort
601 S Gulfview Blvd. Clearwater Beach, FL 33767 Phone: 727-442-5107 Shephards.com Clearwater Beach’s Premier Entertainment resort, features attractive gulf front and poolside accommodations. Enjoy the Backyard Tiki-Bar with live music daily. With an award winning waterfront restaurant; live bands nightly in the “Sunset Lounge” and dancing at the “Wave” nightclub! .
Entertainment The Segway Adventure
325 S. Gulfview Blvd. Clearwater Beach, FL 33767 Phone: 813-600-7048 Thesegwayadventure.com Tour the historic district of downtown Clearwater, along the Beachwalk and over the beautiful Clearwater Memorial Causeway on a Segway. Safety training is provided prior to tour.
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Clearwater Marine Aquarium
249 Windward Passage Clearwater Beach, FL 33767. Phone: 727-441-1790 Seewinter.com Home of the miraculous young dolphin that lost her tail, Winter. Visit dolphins, sea turtles, sting rays, otters and more. Go on an Eco-boat tour with a marine biologist or see a Dolphin Show.
Sunsets at Pier 60 Daily Festival
10 Pier 60 Drive Clearwater Beach, FL 33767 Phone: 727-449-1036 Sunsetsatpier60.com The Sunsets at Pier 60 Festival is a nightly sunset celebration that takes place in Pier 60 Park. The daily festival is free for all and features artisans, crafters, street performers and live musical entertainment.
Sunset Cinema at Pier
6061 Acacia St. Clearwater Beach, FL 33767 Phone: 502- 419-7883 Sunsetsatpier60.com Sunset Cinema shows free movies on Friday and Saturday nights at 9:00 at Pier 60 right on the grass area. Bring your chairs, banquets and coolers and enjoy a “movie night out”.
Restaurants & Bars Bob Heilman’s Beachcomber
447 Mandalay Ave. Clearwater Beach Fl 33767 Heilmansbeachcomber.com Enjoy Fine Classic America Cuisine in a stylish atmosphere.
Swim Bar & Grill at the Hyatt Regency Clearwater Beach
301 S. Gulfview Blvd., Clearwater Beach, FL 33767 Phone: 727-373-1234 Clearwaterbeach.hyatt.com Located on the resort’s eighth floor, the Poolside Bar & Grill is the ideal spot to catch a famous Florida sunset while enjoying an ideal assortment of sandwiches and appetizers with one of eight featured frozen drink machines.
Lobster Pot Bistro
731 Bayway Blvd Clearwater Beach, FL 33767 Phone: 727-446-8809 Southbeach-grill.com Enjoy Lobster, Steak, and Pasta, live music, dance floor and outdoor dining with the 2010 Best Chef award winner.
Frenchy’s Café
41 Baymont Street Clearwater Beach, FL 33767 Phone: 727-446-3607 Frenchysonline.com Frenchy’s signature Grouper Sandwich is the best. Their Grouper and the rest of their menu are just as fresh. You’ll never settle for frozen fish again.
Palm Pavilion Beachside Grill & Bar
10 Bay Esplanade Clearwater Beach, FL 33767 Phone: 727-446-2642 Palmpavilion.com Right on the Gulf of Mexico and amid nostalgic architecture, guests can enjoy casual dining - pasta, steaks, chicken and a variety of fresh seafood, plus live entertainment on the deck. Enjoy full bar service and spectacular sunsets.
Shephard’s Waterfront Restaurant
601 S Gulfview Blvd Clearwater Beach, FL 33767 Phone: 727-442-5107 Shephards.com At Shephard’s Restaurant, it’s a daily event to dine overlooking the Gulf of Mexico and watch dolphins frolicking in the surf! It offers something for every taste with a huge buffet for breakfast, lunch, and dinner acclaimed for their freshness and variety.
Fusion Cigar Lounge
3 Mandalay Avenue, Suite 112 Clearwater, FL 33767-2034 Phone: (866) 744-8030 Fusioncigarlounge.com Live it up with fine cigars and drinks at Fusion Cigar Lounge. Their establishment offers a relaxing lounge atmosphere with a walk-in humidor. This is a place where you can enjoy all kinds of quality cigars along with fine wines and beers.
1260 West Bay Drive Suite A Largo, Fl 33770 • 727•581•8791 www.midorisalonandspa.com
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O T N LEAR
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ENIGMA VM
By Enigma
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elf esteem is not something you automatically feel. It is a process, a lifestyle, a habit that is learned as any other, it is an attitude towards life. Self esteem and happiness must come from yourself, not from those around you. Here are some simple steps to boost your self esteem in no time.
Get some ME time Do something you love; whether its laying on beach, fishing, or painting, spending a whole day doing something you love will surely leave you feeling happy and self satisfied. Learn something new Take
a class or read a book; learning something new can help boost your self esteem and give you a feeling of accomplishment.
Pamper yourself Spend a day at
a spa or give yourself a spa treatment at home. There are several sites online where you can learn how to create your own products for facials, pedicures and more. Get a new look, change your hair style or buy a new outfit. Treating yourself to a new look can
leave you feeling rejuvenated and confident, in turn boosting your self-esteem.
Donate or volunteer Giving back to your community by donating some old cloths or household items to your local salvation army is a great way to boost your mood. Don’t have anything to give? Ask a local nonprofit organization if they need volunteers. Spending a day helping others will surely leave a smile on your face.
Laugh Find something that makes you smile;
laughing is like medicine for the blues. Studies have shown that the simple act of smiling or laughing can boost your mood immediately. So if you are feeling a little sad or discouraged, call an old friend, watch a funny movie, or find something else that puts a smile on your face. Being happy is based on feelings of internal peace and harmony, self-esteem and personal satisfaction, in which the positive moments outweigh the negative. By changing your self-image, you can give yourself a new outlook on life and learn the habit of being happy. Consider making these steps a permanent part of your life. Good self esteem is not just an accident, it’s a result of the way we think and the things we do.
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Vocess Magazine’s new “Into the Industry” section is a great way to learn how you can run your own business doing something you love. Each issue Vocess will introduce a new business concept and steps on how you can start living your dream.
Wardrobe Stylist Fashion Consultant
If fashion is your passion and you have flare for putting together rockin’ outfits than you may want to consider a career as a wardrobe or fashion stylist. A stylist chooses attire for models, actors, and celebrities as well as job seekers, lawyers, politicians and more. Stylists provide clothing solutions, fashion advice, and help people decide “What Not to Wear” by providing personal style advice and teaching you what works for your body type, weight placement, skin tones, facial features, personality, and lifestyle. Stylists are often called image consultants or personal shoppers, finding your niche is important to the branding of your company.
Getting Started- Do your homework, start by researching stylist careers. De-
cide what services you want to offer. Learn about past, present and future trends. Ask yourself what makes you as a stylist, unique? Come up with a name for your business or use your own name.
Business Plan- Just like any new business you should start by writing a
business plan. A business plan should include your company description, services (describe what your selling), marketing plan, management, financial analysis, and summary. If you need help writing a good business plan, SBA.gov offers several templates and articles on starting a small business.
Portfolio- As a stylist you will need a visual resume or portfolio.
Photography by Ross Krisson
A portfolio should include a variety of images of your work put together over time. Practice on your friends and family members by offering them a free make over, take before and after pictures and add them to your portfolio. Start your portfolio with five basic looks, such as a business look, casual look, evening wear, swimwear, and couture. Your portfolio should include images of different models and styles.
Promoting your business - There are several ways to promote your business for little or no money. Start by ordering some business cards or printing some at home. Sign up to free social media networks such as facebook. Let people know who you are and offer your services. Attend networking and fashion events and hand out business cards. Contact local boutiques about placing your business cards or flyers at their store front locations. Continue checking out Vocess Magazine’s business section for tips on how to get into the industry.
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VM shopping I
Shop around
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Corner
By Carol Turner
Famous Names Consignment, Inc 9498 Seminole Blvd. Seminole Fl, 33772
Lolly’s Wigs
9198 Seminole Blvd Seminole Fl, 33772 When you walk through the door of Lolly’s Wigs you feel right at home. The lovely Lolly Bates is the owner and operator. A retired beautician, the opening of her boutique came from a combination of monotony and compassion. The shop is not very large and the décor simple and without the frills you would expect in a shop dedicated to make women feel and look beautiful. Lolly invited me to sit with her while she explained to me the purpose of her shop. So many women face the loss of their hair due to the effects of chemotherapy, alopecia and other diseases. Lolly has made it her mission to make sure that these women can again feel beautiful while they face the fight for their lives. Oncologists regularly refer their patients to Lolly’s to purchase their wigs. While some shops charge for fittings, special cuts and other extras this one does not. Lolly even shaves the client head as part of her special service. Whether it’s an Alan Easton Paige Boy cut or any one of the AE styles and colors you can choose from, Lolly guarantees you can dance, exercise and generally live life without worrying about your wig slipping and sliding. I asked Lolly why she does it. Her answer, “It makes my heart sing.”
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Micha, owner of Famous Names Consignment is as knowledgeable a shop owner as I have found. From the gently used Coach and Channel handbags that start at $38.99 to the Royal Douton china Micha is there with the history, the name of the designer and the price. Among the treasures, a beautiful Homer Laughlin (of Fiesta ware fame) Virginia Rose Bathroom set from the late 1800’s and a Seth Thomas Clock manufactured in the 1800’s. For the fashionista the shop offers vintage jewelry and for the true connoisseur a jeweled Whiting & Davis evening bag circa 1800’s. Rounding out the treasures tucked into a shop I thought housed only rows of used, albeight “gently” used clothing is just that. Famous name is stocked with sizes and styles for everyone. While Micha schooled me in everything from Snoopy memorabilia to Wedgewood china a regular customer walked in. Micha excused herself, greeted her like an old friend and led her directly to a rack of dresses. She then proceeded to show her a selection for her to view. By the smile on her face Micha’s customer had gotten what she came for. Service usually reserved for Designer Boutiques in a Consignment Shop. Who knew?
Purse Bling
9136 Seminole Blvd Seminole, Fl, 33772 Next stop, a fairly new enterprise. Purse Bling claims to offer FUNtional ways to add charm to your purse. On my first trip this little shop offered more than just ways to decorate your handbag. Jerilyn the owner keeps busy with her shop and online sales. This store carries Clipa Purse Hooks, used by Kim Kardashian along with the Joey Jr. original fabric organizers. For those not familiar with these, they are a must have for those who change their handbag frequently. To switch bags just remove the canvas organizer from one purse to the other. Jerilyn even provides a table for those who want to try one out for the first time. Dump out your purse and get organized. If you’re looking for a gift that’s just a little different you have come to the right place. Twist and Pout Lip Gloss at an attractive price of $9.95. The gloss housed in small hatboxes is the perfect gift for any woman. Purse Bling also carries other unusual items, such as high heel shoe paper clips, wine corks decorated with hot heels, car charms and fumi bangles representing most any sport you can imagine. Friendly and eager to help, Jerilyn led me to a collection of purses by “Mod by Design.” From holiday taffeta to the reed bags new to the collection this spring these are a must have. Visit Jerilyns’ store or browse online at www. pursebling.com.
Scraps of Art 8990 Seminole Blvd Seminole, Fl 33772
Between the designer shoes and perfectly organized handbags is a brand new store called Scraps of Art. The first customer I spoke with had travelled thirty minutes to visit what she insists is “the best scrapbooking place in the county.” From what I observed she might be right. The store is well stocked with unique items to please even the most avid scrapper. Scraps of art is the first store in the country to carry “Little Yellow Bicycle”, and also the UK based popular brand Can. Amongst the patriotic stickers, stamps representing everything from Christmas tree to the Easter Bunny. www. scrapsofart.com
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Sun Tanning & Sun BED Tanning By Kimmie Rose
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WHAT’s NEXT VM What’s Next ?
FallFashion Look for Vocess Magazine’s fall issue coming in September. Sign up for VM mail to stay in touch with all the latest trends, style tips, contests and more. Check out VM’s “Into the Industry” section to learn how to start your own career in the fashion & beauty industry. Although summer is just beginning, Vocess is always a season ahead. So here is a little sneak peek for what’s hot for fall 2011. VM’s exclusive sneak peek presents;
Classic & Comfy Fall 2011 is about going back to the basics with comfortable classics; solid rich colors, layers, and skinny belts. Cotton pants, flats and sheer scarves will keep you warm and well dressed.
Rocker Fashion For the younger fashionistas get ready to rock out another season, with studs & leather. Classy can quickly turn to trashy with this sex appeal look; remember to keep it fashionable with a pair of skinny jeans or Capri’s and stilettos.
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1999 North Keene Suite 2, Clearwater FL 33755
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Chillounge Night Tampa on April 16
What: Icon B. Marketing and Publicity Group orchestrated the sophisticated fashion show featuring the sizzling summer designs of fabulous fashion boutiques The Hot Spot 813 and Kit’s Well-Heeled & Well-Dressed, and the sexy and suave styles from Urban Body Men’s Clothing Studio. La Posh Salon is styling the hair and makeup artist Andie Sleeman is adding glamour for the Benz Models strutting down the runway to the tunes of DJ Chris Craze.
It’s all part of Chillounge Night Tampa, which transformed Curtis Hixon Park into a magnificent outdoor lounge with the fashion show, a Brazilian Samba parade, live entertainment, food, cash bar and fireworks to benefit the Friends of Tampa Recreation organization. Police on scene estimated more than 2,000 people attended.
People To Know:
Brandi Kamenar, Icon B. Marketing & Publicity Group CEO and Creative Director, www.icon-b.com (813) 254-2075 Rainer Scheer, Founder and organizer of Chillounge Night. RainerScheer@yahoo.com Angie Nicolas, Owner, The Hot Spot 813, 1517 East 7th Avenue, Ybor City. The featured designs can be customized from her Otulia line. She also carries several couture lines and non-name brand dresses, shoes, handbags and jewelry. 888 – 391-5209 www. facebook.com/thehotspot813 Kit Stewart, Owner, Kit’s Well-Heeled & Well Dressed, http://kitswelldressed.com/ Scott Moore, Owner, Urban Body Men’s Clothing Studio, http://urbanbody.com/
Where: First time at Curtis Hixon Park, 600 N. Ashley Drive. Second time show was held in Tampa
For more information: Visit http://chilloungenight.com/ tampa Photography by: Joel N Cocker www.customartcafe.com www.facebook.com/joelcocker
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