Vision Ferretera 1era Edic by Vision Ferretera

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â&#x20AC;&#x153;No pretendamos que las cosas cambien si seguimos haciendo lo mismoâ&#x20AC;Ś La crisis es la mejor bendiciĂłn que puede sucederle a personas y paĂses porque la crisis trae progresos. La creatividad nace de la angustia como el dĂa nace de la noche oscura. Es en la crisis que nace la inventiva, los descubrimientos y las grandes estrategias. Quien supera la crisis se supera a sĂ mismo sin quedar â&#x20AC;&#x153;superadoâ&#x20AC;?â&#x20AC;&#x2122;. Quien atribuye a la crisis sus fracasos y penurias violenta su propio talento y respeta mĂĄs a los problemas que a las soluciones. La verdadera crisis es la crisis de la incompetencia. El inconveniente de las personas y los paĂses es la pereza para encontrar las salidas y soluciones. Sin crisis no hay desafĂos, sin desafĂos la vida es una rutina, una lenta agonĂa. Sin crisis no hay mĂŠritos. (V HQ OD FULVLV GRQGH DĂ RUD OR PHMRU GH FDGD XQR SRUTXH VLQ FULVLV WRGR YLHQWR HV FDULFLD +DEODU de crisis es promoverla, y callar en la crisis es exaltar el conformismo. En vez de esto trabajemos duro. Acabemos de una vez con la Ăşnica crisis amenazadora que es la tragedia de no querer luchar por superarlaâ&#x20AC;?% <jkX \j leX îXe Z`kX [\ 8cY\ik <èjk\è [\ cfj XÂ&#x152;fj *'# hl\ efj èm`kX X dìXi Zfe dXpfi fgk`d`jdf \jk\ g\i`f[f hl\ \e]i\ekX \c dle[f p jl \ZfefdÂ&#x2C6;X X g\jXi [\ hl\ Â&#x201E;c ef ]l\ gfcÂ&#x2C6;k`Zf e` \Zfefd`jkX# jèf le ^\e`f# j`\dgi\ gi\fZlgX[f gfi cfj [\jkèfj [\ cX _ldXe`[X[% Gfi \ccf GifdfZ`fe\j CXqdXi# Zfej`[\iX hl\ _fp d}j hl\ eleZX \j \c dfd\ekf g\i]\Zkf gXiX Zi\Xi cÂ&#x2C6;e\Xj [\ Zfdle`ZXZ`Â?e \e cfj [`]\i\ek\j \jcXYfe\j [\ Zfd\i$ Z`Xc`qXZ`Â?e [\c j\Zkfi ]\ii\k\if% M`j`Â?e =\ii\k\iX# jli^\ gi\Z`jXd\ek\ Zfdf i\jgl$ \jkX X \jkXj e\Z\j`[X[\j% <c \hl`c`Yi`f è]fidXk`mf \j el\jkiX efidX p cfîXi \c YXc$ XeZ\ \e \c Zfek\e`[f el\jkif Xe_\cf% <e \jkX gi`d\iX \[`Z`Â?e le îlgf [\ gif]\j`feXc\j _Xe m\ik`[f jl mXjkX \og\i`\e$ Z`X p kf[f jl \dg\Â&#x152;f \e \c [\jXiifccf \[`kfi`Xc p cf^Â&#x2C6;jk`Zf [\ \jkX glYc`ZXZ`Â?e% ;\[`$ ZXdfj le \jgXZ`f Xdgc`f Xc k\dX [\ Ă&#x2C6;:fdf jXZXi gifm\Z_f X cXj Zi`j`jĂ&#x2030;# Zfe leX d`$ iX[X [\ ]lklif% @^lXcd\ek\ X cf cXi^f [\ \jkX glYc`ZXZ`Â?e \eZfekiXi}e le Zfealekf [\ j\ZZ`fe\j =\ii\k`gj# =`Z_X KÂ&#x201E;Ze`ZX# Efk`Z`Xj @ek\ieXZ`feXc\j# I\gfikXa\# Gif[lZkf# JfZ`Xc\j# <m\ekfj# 8e}c`j`jÂż Zfe \c Ă&#x201D; e [\ kiXej]fidXij\ \e le glekf [\ \eZl\ekif p leX ]l\ek\ [\ [Xkfj fgfiklefj gXiX \jkfj j\Zkfi\j [\ cX \ZfefdÂ&#x2C6;X eXZ`feXc% <jg\iXdfj hl\ \e \jkX i\m`jkX j\ gcXjd\ cX cXYfi ]\ii\k\iX# cX j`klXZ`Â?e [\ \jk\ j\Zkfi Zfdf kXdY`Â&#x201E;e \c [\ cX ZfejkilZZ`Â?e# gXiX hl\ j\X m\i[X[\if i\]\i\ek\ [\ \jk\ dle[f kXe gfZf \ogcfiX[f \e el\jkif gXÂ&#x2C6;j% Jfdfj le \hl`gf afm\e# cc\ef [\ jl\Â&#x152;fj p [`jgl\jkf X kiXYXaXi jè [\jZXejf gXiX XgfikXi Xck\ieXk`mXj \Ă&#x201D; ZXZ\j# cfj èm`kXdfj X i\Zfii\i \jkX gi`d\iX \[`Z`Â?e# cX ZlXc \j \c gi`d\i gXjf [\ le îXe [\jX]Â&#x2C6;f hl\ \jk} gcXek\X[f gXiX \c )''0 p dlZ_fj XÂ&#x152;fj d}j# hl\i\dfj hl\ ljk\[ j\X gXik\ kXdY`Â&#x201E;e [\ Â&#x201E;cÂż jXcl[fj

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EDICIÓN

/ AÑO 1 / NO. 1 / 2009

#ONTENIDO

· Tema central

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· Actualidad

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· Análisis

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· Ferrenotas

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· Visiones

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· Portafolio

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· Comercio internacional

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Gerente de Producción E`libX Lki\iX D%

Asistente de Producción ;lYiXjbX EXkXcp JXek`j

Comercialización en Chile Afj =l\ek\j 8iXpX <c`jXY\k_ 9X[`ccX D\e\j\j

Comercialización Internacional Jfc\[X[ [\ Fa\[X

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Fotolito e Impresión

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TEMA CENTRAL

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%L ±3TOCK²

5NA DE

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² EN FERRETERqAS

CUESTIvN PLANIF ICACIvN

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21/8/09 01:27:34

ACTUALIDAD

Crisis global: ¿Cuál es el primer error de las empresas?

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21/8/09 01:27:41

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21/8/09 01:27:45

ACTUALIDAD

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¶: df \e]i\ekXi}e cX Zi`j`j cXj \Zfefd Xj \d\i^\ek\j6

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21/8/09 01:28:09

ACTUALIDAD

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ANfLISIS

Bajar el IVA no estรก considerado Concertaciรณn, marcarรก la agenda de este aรฑo

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ANfLISIS

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ANfLISIS

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VISIONES

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Nibsa S.A.: ÈKiXYXaXi dlZ_f d}j Zfe glekfj [\ m\ekXÉ Entrevistado: Cristián Espinosa Concha, gerente comercial ¶: df m\ cX j`klXZ` e XZklXc [\c d\iZX[f ]\ii\k\if6 <j le d\iZX[f hl\ j\ _X gif]\j`feXc`qX[f X kiXm j [\c k`\dgf% Gfi le cX[f _Xe [`jdèl`[f cX ZXek`[X[ [\ ]\ii\k\i Xj# g\if cXj hl\ \jk}e k`\e\e leX X[d`$ e`jkiXZ` e dlp gif]\j`feXc# j\ _Xe XjfZ`X[f# _Xe kiXjgXjX[f ^\e\iXZ`fe\j% KXdY` e _Xe \eZfekiX[f e`Z_fj gXiX [\jXiifccXi jl e\^fZ`f% J\ _Xe \jg\$ Z`Xc`qX[f# _Xe d\afiX[f jlj \jk}e[Xi\j [\ j\im`Z`f# Zl\ekXe Zfe d}j è]fidX$ Z` e [\ jlj Zc`\ek\j% KXdY` e j\ _X [\jXiifccX[f cX XîlgXZ` e [\ ]\ii\k\i Xj hl\ c\j g\id`k\ dXe\aXi dXpfi è]fidXZ` e [\c d\iZX[f p Zc`\ek\j# ZXgXZ`kXZ` e# j`jk\dXj k\Zefc ^`Zfj d}j XmXeqX[fj# dXib\kè^# Yf[\^Xa\# dXpfi\j mfc d\e\j [\ ZfdgiX# gfj`Y`c`[X[ [\ èZfigfiXi gif[lZkfj hl\ \e ]fidX è[`m`[lXc c\j j\i X dlp [`] Z`c% ¶:l}c\j jfe cXj gifp\ZZ`fe\j f cXj d\kXj hl\ k`\e\e Zfdf \dgi\jX gXiX \c )''06 <c )''0 j\i} le X f Zfdgc`ZX[f gXiX kf[Xj cXj \dgi\jXj XjfZ`X[Xj Xc il$ Yif [\ cX ZfejkilZZ` e% G\if X cX m\q leX fgfikle`[X[ [\ d\afiXi gfj`Z` e \e \c d\iZX[f gXiX cXj \dgi\jXj hl\ \jk}e j c`[Xj% CXj gifp\ZZ`fe\j \jk}e Z\ekiX[Xj \e i\Zlg\iXi gXik`Z`gXZ` e [\ d\iZX$ [f \e î`]\i X# Xdgc`Xi cX ^XdX [\ gif[lZkfj p leX dXpfi Z\iZXe X Zfe cfj ]\ii\k\ifj kiX[`Z`feXc\j gXiX ZfefZ\i d\afi jlj e\Z\j`[X[\j p m\i Zfdf cfj gf[\dfj XgfpXi d}j \e \c [\jXiifccf [\ jlj e\^fZ`fj% Fkif k\dX hl\ _\dfj \jkX[f kiXYXaXe[f \e ]fidX `dgfikXek\ \e cfj ck`$ dfj X fj k`\e\ hl\ m\i Zfe cXj efidXj [\ cfj gif[lZkfj hl\ j\ `dgfikXe% ?Xp leX ZXek`[X[ `dgfikXek\ [\ gif[lZkfj hl\ ef Zldgc\e cXj efidXj Z_`c\eXj% <c èZfigfiXi \jkfj gif[lZkfj ]l\iX [\ efidX \e cXj i\[\j [\ X^lX gfkXYc\ \j le \e^X f gXiX \c Zfejld`[fi# p gl\[\ cc\^Xi X ^\e\iXic\ leX g i[`[X j`ê`Ô ZXk`mX \e \c mXcfi [\ jl m`m`\e[X# j` \jkfj gif[lZkfj ]XccXe p gif[lZ\e Ô ckiXZ`fe\j [\ekif [\ cX ZXjX% <j Zli`fjf ZfdgifYXi hl\ Zfdg\k`dfj \o`kfjXd\ek\ \e c`Z`kXZ`fe\j èk\ieXZ`feX$ c\j# Zfe ]XYi`ZXek\j Z_èfj# efik\Xd\i`ZXefj# d\o`ZXefj# YiXj`c\ fj p Zfi\Xefj# p Zfe d\$ afi\j d}i^\e\j hl\ \e \c d\iZX[f èk\ief% P \jkf j\ \ogc`ZX gfihl\ cXj \o`^\eZ`Xj \e \c Zldgc`d`\ekf [\ efidXj [\ ZXc`[X[ \e cfj d\iZX[fj \ok\iefj# \j j`ê`Ô ZXk`mXd\ek\ dXpfi hl\ \e el\jkif d\iZX[f% ¶:l}c\j jfe cfj gièZ`gXc\j ]fZfj \e hl\ j\ Z\ekiXi}e X df[f [\ m\ekXj6 KiXYXaXi dlZ_f d}j Zfe glekfj [\ m\ekX# p k\e\dfj hl\ mfcm\i X XZ\iZXi$ efj dlZ_f d}j X Zc`\ek\j ]\ii\k\ifj# gXiX ZfefZ\i d\afi jlj i\hl\i`d`\ekfj XZklXc\j p XgfpXicfj d\afi \e jlj gif$ p\Zkfj [\ Zi\Z`d`\ekf%

vision 1.indd 29

21/8/09 01:29:46

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vision 1.indd 30

21/8/09 01:29:52

Tigre Chile S.A.: È<c Zc`\ek\ ZfdgiX ZlXe[f m\ \c gif[lZkfÉ Entrevistados: Luis Bustamante, subgerente Venta Regiones y Johnny Urbina, jefe Venta Ferreterías Santiago. ¶: df m\ cX j`klXZ` e XZklXc [\c d\iZX[f ]\ii\k\if6 <e cX gXik\ ÔeXeZ`\iX cXj ZfjXj Xe[Xe le gfZf Xgi\$ kX[Xj# _Xe [`jdèl`[f cXj m\ekXj# dlZ_fj \dgi\jXi`fj [\c j\Zkfi _Xe k\e`[f gifYc\dXj \e ZlXekf X cX YXaX [\ cX [\dXe[X# g\if kXdY` e c\j _Xe [`jdèl`[f cfj ÔeXe$ Z`Xd`\ekfj# gfi \a\dgcf Xek\j c\j ZfdgiXYXe ('' klYfj X_fiX c\j \jk}e ZfdgiXe[f )'# \jkf m`\e\ [\ j\gk`\dYi\ [\ )''/# jè \dYXi^f j`\dgi\ k\e\dfj leX gfc k`ZX [\ j\^lì Xpl[}e[fcfj# Xgfp}e[fcfj \e jlj è`Z`Xk`mXj% J` dìXdfj _XZ\ Xc^lefj X fj Xki}j ZlXe[f XgX$ i\Z`\ife \jkfj îXe[\j Èi\kX`cjÉ Zfdf ?fd\ ;\gfk# ?fd\ :\ek\i Jf[`dXZ# [à`dfj _XjkX Xhl ef d}j cc\^ \c dle[f [\ cXj ]\ii\k\i Xj# g\if \jf ef ]l\ Xj # Xc Zfe$ kiXi`f \c j\Zkfi j\ dXeklmf `^lXc pX hl\ dlZ_Xj k\e Xe leX Zc`\ek\cX ZXlk`mX hl\ ]l\ Zlck`mX[X gfi X fj% Cfj Zfejld`[fi\j gi\Ô\i\e cc\^Xi X le cl^Xi# \ogc`ZXi hl\ gifYc\dXj c\j \jk} X]\ZkXe[f# hl\ cfj \jZlZ_\e p cfj Xj\jfi\e# Xc^l`\e Zfe hl`\e ZXiX X ZXiX YljZXi cX d\afi Xck\ieXk`mX [\ gif[lZkf p kXdY` e [\ gi\Z`f# X cfj Zfejl$

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vision 1.indd 31

21/8/09 01:30:02

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COMERCIO INTERNACIONAL

Mario Matus, un chileno en la OMC Embajador y Representante Permanente ante la Organización Mundial del Comercio (OMC), la Organización Mundial de la Propiedad Intelectual (OMPI), y la Conferencia de Naciones Unidas para el Comercio y el Desarrollo (CNUCED)

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&ERRAGRUP 4ENERIFE SE ASOCIA A #ADENA

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COMERCIO INTERNACIONAL

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COMERCIO INTERNACIONAL

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todo un novedoso concepto Mantengase informado de los avances del sector y su innovaci贸n, oportunidades de inversi贸n, negocios internacionales y mucho m谩s.

...atr茅vase a tener una nueva vision 1.indd 48

21/8/09 01:32:57

en publicaci贸n

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21/8/09 01:33:19

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21/8/09 01:33:25

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&ODXGLR )XHQWHV ,QGHQSHQGLHQWH $OIRQVR .XQVWPDQQ (XUR ,QPRELOLDULD 5LFDUGR )UHGHV (XUR ,QPRELOLDULD y Jorge Miranda (Servicio de Salud Aconcagua).

Rodrigo Nilo (Trancura), Set MartĂnez (Trancura), Claudia CarreĂąo (Cruz Verde) y Marcos NuĂąez (Cruz Verde). $PpULFR 9DUJDV &RQVWUXFWRUD ,FRP %HDWUL] $UDQFLELD (Profactory) Estanislao RamĂrez (Municipalidad de PurĂŠn) y RubĂŠn Pereira (Municipalidad de PurĂŠn).

JoaquĂn Castillo (Servicio de Salud Aconcagua), Cecilia MuĂąiz (Cruz Verde), Enrique Sabat (Serviu Metropolitano) y Paula Eyssautier (Constructor Civil).

-XDQ 3DEOR +HUUHUD 6WUHWWR 3DPHOD &RUWpV ,QJHYHF Daniel Jara (Stretto) y Felicita DĂaz (Empresas Armas).

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FERRENOTICIAS

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FERRENOTICIAS

FINCO BIOBIO 2009

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EXPOFERRETERA 2009

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EXPOCONSTRUCCIÓN Y EXPODISEÑO COLOMBIA 2009

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FUTURAS FERIAS/EXPOSICIONES

EXPOFERRETERA

;liXek\ ZlXkif [ Xj# \jkX \o`kfjX ]\i`X j\ Zfem`\ik\ \e \c Z\ekif [\ e\^fZ`fj [\ kf[fj cfj XZkfi\j [\c Zfd\iZ`f p cX è[ljki`X [\c dle[f [\ cX ]\ii\k\i X p cfj gif[lZ$ kfj gXiX cX ZfejkilZZ` e [\c G\i # X[\d}j [\ kf[Xj cXj iXdXj Zfe\oXj hl\ èmfclZiX \jkX XZk`m`[X[% CX è[ljki`X ]\ii\k\iX \e gc\ef# leX îXe \ogfj`Z` e [\ el\mfj dXk\i`Xc\j# XZXYX[fj p \hl`gfj gXiX cX ZfejkilZ$ Z` e# kXcc\i\j [\ ZXgXZ`kXZ` e# df[X ef Zfem\eZ`feXc hl\ gfi j\^le[X m\q j\i} gi\j\ekX[X \e \c G\i # Zfe$ ]\i\eZ`Xj \jg\Z`Xc`qX[Xj# Zlijfj Zfdgc\kfj [\ ^\i\eZ`X# f]\ikXj p gifdfZ`fe\j [`m\ijXj# glYc`ZXZ`fe\j \jg\$ Z`Xc`qX[Xj [\ îXe XcZXeZ\ p ZìZlcXZ` e# èefmX[fiXj XZk`m`[X[\j èk\ieXj p le X^l[f j\ek`[f Zfd\iZ`Xc [\ ZfemfZXkfi`X hl\ Y\e\ÔZ`X X cXj \dgi\jXj \ogfj`kfiXj% :l}e[f1 ;\c (- Xc (0 [\ alc`f [\ )''0 ; e[\1 :\ekif [\ :fem\eZ`fe\j AfZb\p GcXqX Æ C`dX# G\i M\i d}j1 _kkg1&&nnn%\ogf]\ii\k\iX%Zfd%g\

EXPO FERRETERA CHILEMAT 2009

=\i`X [\ \o_`Y`Z` e Zi\X[X gfi cX ZX[\eX [\ ]\ii\k\ifj :_`c\dXk p cc\mX[X X ZXYf \e \c Z\ekif [\ \m\ekfj <jgXZ`f I`\jZf% CX dl\jkiX# g\id`k\ ^\e\iXi `dgfikXek\j kiXejXZ$ Z`fe\j Zfd\iZ`Xc\j \eki\ jlj XjfZ`X[fj p gifm\\[fi\j% :_`c\dXk J%8% \j leX ZX[\eX [\ ]\ii\k\i Xj# Zfdgl\jkX gfi ,) ]\ii\k\ifj% Jl fYa\k`mf \j ZfeZ\ekiXi mfc d\e\j gXiX ^\e\iXi \Zfefd Xj [\ \jZXcX \e cX X[hl`j`Z` e [\ gif[lZkfj p gfk\eZ`Xi `ek\^iXcd\ek\ cfj glekfj [\ m\ekX [\ cfj ]\ii\k\ifj XjfZ`X[fj X kiXm j [\ gifp\Zkfj hl\ XYXiZXe kf[fj cfj }dY`kfj [\ XZZ` e% :l}e[f1 ;\c , Xc . [\ X^fjkf [\ )''0 ; e[\1 <jgXZ`f I`\jZf Æ JXek`X^f# :_`c\ M\i d}j1 _kkg1&&nnn%\ogf]\ii\k\iX%Zc

ESPACIO CASA 2009

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EXPO NACIONAL FERRETERA

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EXPOFERRETERA 2009

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