STYLE GUIDE
FOR THE JOINT PROJECTS OF ULB AND VUB
PREFACE
The Université libre de Bruxelles (ULB) and the Vrije Universiteit Brussel (VUB) have common origins beginning in 1834 and are founded on the same principles of free inquiring and critical thinking. Since 1969, they split and developed separately to become major actors in the higher education landscape. Yet collaborations in various domains have always remained.
In the last few years, the VUB and the ULB, under the initiative of their respective authorities, have intensified their collaborations. In 2010, these were formerly institutionalized with the creation of the Brussels University Alliance (BUA), a joint body that aims at coordinating common projects, and at taking new initiatives to further these collaborations. As a result, new joint teaching programmes and diplomas have been developed, joint research groups have been founded, ambitious common projects in infrastructure have been initiated, and joint events and community service are ever more often organized together.
appropriate tools to communicate and promote all types of projects and initiatives that would involve the two institutions. This common identity design standards:
This increase in joint activities called for an integrated vision and communication. Both institutions are autonomous institutions with their own style. The challenge was therefore to preserve both identities while at the same time provide a common framework to make the collaborations more visible, systematic, and structured.
• builds a sense of shared identity, communication, and pride in our collaborations.
The graphic style guide’s ambition is to provide all actors within the two institutions with the
• provides a single brand that capitalizes on both universities’ existing brand and prestige; • prevents dilution of the universities’ identities; • limits the effort and resources needed to communicate joint activities and offers a professional, standard solution to all actors; • adds to each institution’s value while reinforcing the value of collaborations;
01 LOGOS
BRUSSELS UNIVERSITY ALLIANCE (BUA) ‘Brussels University Alliance’ or its abbreviation ‘BUA’ will be used in this style guide to refer to the structural cooperation between VUB and ULB, but will not itself be positioned as a separate brand. The cooperation will be represented by a logo that features both university logos (cfr. infra ‘general logo’).
GENERAL LOGO
LOCATION AND EQUIPMENT LOGOS
KONEKT LOGO
KONEKT LOGO
KONEKT LOGO (ALTERNATIVE)
02 COLOURS
cmyk
ULB
BUA
VUB
Why a new shade of blue? We prefer not to favour one of both universities, which is why we selected for BUA a type of blue in between the shades of ULB and VUB.
rgb
ULB
BUA
VUB
cmyk: 100-78-9-10
cmyk: 100-89-35-31
cmyk: 81-29-52-14
cmyk: 5-28-0-0
cmyk: 44-90-4-0
cmyk: 0-0-0-100
cmyk: 0-0-0-0
rgb: 0-63-150
rgb: 25-45-90
rgb: 36-125-119
rgb: 245-201-236
rgb: 159-55-135
rgb: 0-0-0
rgb: 255-255-255
html: #003f96
html: #192d5a
html: #247d77
html: #f5c9ec
html: #9f3787
html: #000000
html: #ffffff
03 FONT
Meta (ULB) abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 .,?€%@&#*
Freight Sans Pro abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 .,?€%@&#*
Avant Garde (VUB)
Why a new font? As the signature typographies of the universities are difficult to combine, we opted for a font that displays features of both Meta (ULB) and Avant Garde (VUB). Hence, we selected the font Freight Sans Pro. Freight Sans Pro is a sans serif font, with roughly the same shapes as the font Meta and with the openness of the font Avant Garde.
abcdefghijklmnopqrstuvwxyz A B C D E F G H I J K L M N O P Q R ST UV W XY Z 0 1 2 3 4 5 6 7 8 9 .,? € % @ & # *
Freight Sans Pro Book
Bold
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 .,?€%@&#*
0123456789 .,?€%@&#*
Book Italic
Bold Italic
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 .,?€%@&#*
0123456789 .,?€%@&#*
Medium
Black
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 .,?€%@&#*
0123456789 .,?€%@&#*
Medium Italic abcdefghijklmnopqrstuvwxyz
Uptatem di qui quistrument ut alit, occatqui voluptat explitas nulparchil iligent erem quis modi omnimagnis dundam. Nonecusani dion cus, nit ad qui aut eum fugit quos prepratio. Turio cum es eaquunt. Axime consequi si cus nam que ressimintem si aut volupta ilita quidell aborrovitem volorerumqui nectur mi, nus aciist lam ea si dolesciis eliquis enihilit pla sitiossum int, quis atendundit que dolumet rem alitatibus dolorporit odit unt liqui tem quamus dolorpore nume parum quatesc ipsant laborem hiti consequo que ped que perrum ipsaperchit aspici cum que ex ex escillo et enisciminto te ipsumquas.
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 .,?€%@&#*
WEB SAFE FONT Arial / Arial Black Regular
Black
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 .,?€%@&#* Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 .,?€%@&#* Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 .,?€%@&#* Bold Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 .,?€%@&#*
0123456789 .,?€%@&#*
Uptatem di qui quistrument ut alit, occatqui voluptat explitas nulparchil iligent erem quis modi omnimagnis dundam. Nonecusani dion cus, nit ad qui aut eum fugit quos prepratio. Turio cum es eaquunt. Axime consequi si cus nam que ressimintem si aut volupta ilita quidell aborrovitem volorerumqui nectur mi, nus aciist lam ea si dolesciis eliquis enihilit pla sitiossum int, quis atendundit que dolumet rem alitatibus dolorporit odit unt liqui tem quamus dolorpore nume parum quatesc ipsant laborem hiti consequo que ped que perrum ipsaperchit aspici cum que ex ex escillo et enisciminto te ipsumquas.
04 DOTTED LINE
• The dotted line is used on ALL of BUA’s communication materials. • The dotted line is preferably white. However, if the background proves too light, black and the lighter blue from the BUA colour palette can also be used. • The dotted line must not be too thin, because it should remain recognizable as a dotted line.
05 SHIFT
Shift of image: optional. Shift of text: optional.
OVERVIEW Curator
The different zones The communication consists of 4 separate zones: • Curator zone
MUSDA SANDEM. UT HILLAM ENDIS MAGNIS SIMUSANIS SANT
UM RECTI NIM
Content
• Content zone • Owner zone • Partner zone
Organizers / owners Sponsors / partners
These zones may vary in height. The organizers / owners are optically more dominant; the sponsors / partners are the least dominant.
Curator zone
MUSDA SANDEM. UT HILLAM ENDIS MAGNIS SIMUSANIS SANT
In the curator zone, one of the 5 BUA logos (general BUA logo, location and equipment logos, Konekt logo) is always present. The minimal distance between the BUA logo and the page margin = the height of the letter B in the VUB logo. The position of the logos (centre, right or left) can be chosen freely. If BUA (BUA, LIC, Usquare, Bright Core or Konekt) is the organizer / owner, the logo remains in the curator zone and the owner zone can be left out.
UM RECTI NIM
Content zone
MUSDA SANDEM. UT HILLAM ENDIS MAGNIS SIMUSANIS SANT
This zone contains the actual information concerning a specific event or initiative. This space may be filled creatively by the designer, as long as the style guide rules with respect to colour, font and the dotted line are respected.
UM RECTI NIM
Owner zone
MUSDA SANDEM. UT HILLAM ENDIS MAGNIS SIMUSANIS SANT
This zone is reserved for the names or logos of entities that are linked to the ULB and/or VUB (e.g., research groups, spin-offs, …), who are organizer / owner of the event or initiative. The positioning (centre, right or left) is free. If BUA (BUA, LIC, Usquare, Bright Core or Konekt) acts as the organizer / owner, this zone can be left out. The BUA logo is already featured at the top.
UM RECTI NIM
Partner zone
MUSDA SANDEM. UT HILLAM ENDIS MAGNIS SIMUSANIS SANT
This zone is reserved for all sponsor and partner logos. The positioning (centre, right or left) is free. If there are no sponsors or partners, this zone can be left out.
UM RECTI NIM
Stationary BUA
HÉLÈNE FRÉCHÉ
PATRICK STOUTHUYSEN
Marek Prof. MAREK HUDON
helene.freche@ulb.ac.be 02 650 33 14
Patrick.Stouthuysen@vub.be 02 629 39 84
mhudon@ulb.ac.be 02 650 42 47
Responsable Opérationnelle Operationeel Verantwoordelijke
Avenue F.D. Rooseveltlaan 50 CP 160/34 Bruxelles 1050 Brussel
Avenue F.D. Roosevelt 50
1050 Bruxelles
CP 160/34
Academisch verantwoordelijke (VUB) Responsable académique (VUB)
www.ulb-vub.be
Avenue F.D. Rooseveltlaan 50 CP 160/34 Bruxelles 1050 Brussel
www.ulb-vub.be
Avenue F.D. Rooseveltlaan 50 CP 160/34 Bruxelles 1050 Brussel
www.ulb-vub.be
www.ulb-vub.be Avenue F.D. Roosevelt 50
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Responsable académique (ULB) Academisch verantwoordelijke (ULB)
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1050 Bruxelles
CP 160/34
www.ulb-vub.be
BUA stationary
Envelope A4
Envelope A5
Blocnote A6
Avenue F.D. Rooseveltlaan 50
CP 160/34
Bruxelles 1050 Brussel
www.ulb-vub.be
Avenue F.D. Rooseveltlaan 50
CP 160/34
Bruxelles 1050 Brussel
www.ulb-vub.be
Avenue F.D. Rooseveltlaan 50
CP 160/34
Bruxelles 1050 Brussel
www.ulb-vub.be
Roll-up BUA
WELKOM BIENVENUE WELCOME
OPENMINDED UNIVERSITIES AT THE HEART OF EUROPE
OPEN-MINDED UNIVERSITIES AT THE HEART OF EUROPE
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BUA map
OPEN-MINDED UNIVERSITIES AT THE HEART OF EUROPE
Avenue F.D. Roosevelt 50
1050 Bruxelles
CP 160/34
www.ulb-vub.be
BUA buttons
BUA beachflags
OPENMINDED UNIVERSITIES AT THE HEART OF EUROPE
BUA flags
OPENMINDED UNIVERSITIES AT THE HEART OF EUROPE OPEN-MINDED UNIVERSITIES AT THE HEART OF EUROPE
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BUA pop-up
BUA tableflag
BUA bag
BUA pen
Advertisement BUA with 2 sponsors
NEM DIS CORE
Poster BUA with organizer and 2 sponsors
NEM DIS CORE
BRUFACE
Poster BUA with organizer and 2 sponsors
NEM DIS CORE
BRUFACE
Stationary LIC
BUA_LIC_GROETENKAART.indd 1
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VOORNAAM NAAM Voornaam.Naam@ulb-vub.be 0000 00 00 00 Avenue F.D. Rooseveltlaan 50 CP 160/34 Bruxelles 1050 Brussel www.ulb-vub.be
Avenue F.D. Rooseveltlaan 50
BUA_LIC_GROETENKAART.indd 2
CP 160/34
Bruxelles 1050 Brussel
www.ulb-vub.be
29/10/18 10:54
S AN T OF NG &
a unique dreds of millions uncil, Commission, of the Regions – and n, and the Benelux makes Brussels ighly attractive for
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Folder LIC
BRUSSELS AS THE EUROPEAN CENTER OF KNOWLEDGE:
Largest university city in Belgium
90.000 students in 37 higher education institutes, of which 40.000 students at ULB/VUB
LEARNING & INNOVATION CENTER
The ULB and VUB proudly present their ambitious project to set up an international knowledge hub in the capital of Europe. With a new, smart, and zero-energy Learning and Innovation Center (LIC), we want to introduce our students, professors, researchers, Alumni, corporate partners, and decision-makers to the ultimate scientific resources. By offering information and communication technologies of tomorrow, we actively engage in breaking barriers and building bridges. To ensure the best outcome for all stakeholders, the LIC combines amazing infrastructure (ICT, connectivity, smart learning tools,…) and learning and collaboration facilities of the future, with highlyqualified staff. Among others, the LIC will contain quiet and silent areas for individual reading and study, collaboration rooms, experience centers for small group activities and active learning classrooms to support knowledge build-up and exchange, and stimulate creativity and innovation. Moreover, the LIC will house the scientific libraries of both the ULB and VUB, providing access to a vast collection of physical and electronic resources. By combining their shared knowledge and including external know-how from partners, the ULB and VUB walk the talk to become a point of reference on the intersection of education, research, and corporate society.
“The LIC strengthens our ambition as a university to educate future experts and as an international center of knowledge to build bridges and find solutions for scientific and sociocultural challenges.”
An international knowledge hub in the capital of Europe
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AN ADVANCED, VISIONARY, HIGH-PROFILE KNOWLEDGE HUB…
- Prof. Dr. Caroline Pauwels, rector VUB
BE PART OF THIS PRESTIGIOUS PROJECT! Investing in the LIC means investing in talent, innovation, and the future. Only with your financial and tangible support, the LIC will be able to become the hub where excellence in research and education will be manifested every day. As a partner of two global and trendsetting universities, you will enjoy visibility at and have access to all the facilities of the LIC where you can boost intrapreneurship, and experience the power of innovation. You will meet bright young minds and get first access to our latest breakthroughs in cuttingedge research and technology. You will be part of a visionary team that sustainably shapes the digital revolution, and will have access to an extensive, international network of individuals, companies and policy-makers, allowing you to impact the society of tomorrow. Beliris was the first partner to join the LIC-project. They will invest 21 million euro in the construction of the building, with a planned opening in 2022. To ensure the best learning and innovation experience, the Belgian National Lottery has committed to become the second partner and will invest €450.000 The ULB and VUB are now inviting additional partners to invest in the LIC and participate in realizing the mission of this unique Center.
“The LIC is a perfect example of how we want to be proactive in securing the quality of our future educational system and stimulating collaboration between students, researchers, and corporate partners.” - Prof. Dr. Yvon Englert, rector ULB
17.000 employees working at a higher educational institute
Total academic community: 107.000
Silent reading & study rooms
‘Experience Center’
A hub for outreach in science and technology
Cutting-edge technology to reinforce e-learning and research
… STIMULATING COLLABORATION AND FUTURE PARTNERSHIPS To keep pace with our rapidly evolving world and the challenges that we are facing, we believe crossindustrial collaboration and transgenerational knowledge transfer are key! Within this open and inspiring biotope, we therefore invite all stakeholders to actively look for interfaces and synergies based on the heterogeneity of the collective expertise and know-how present. Our building will become a living lab where early adopters co-develop and fine-tune new services and equipment, supported by multidisciplinary competences that can only be found in a university environment. To expose our students’ bright minds to the experience and know-how of our partners, project rooms and exhibition areas will be available for our partners to enrich education with elements from corporate strategy.
21/11/17 18:04
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Roll-up LIC
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Advertisement Usquare with 3 sponsors
SUNT, EL IPSAM ANDIT, OCCUS DIS AM, OD QUI CUM
Advertisement Usquare with 6 sponsors
SUNT, EL IPSAM ANDIT, OCCUS DIS AM, OD QUI CUM
CONTACT
Brussels University Alliance 50 avenue F.D. Rooseveltlaan - CP130 1050 Brussels Belgium
For communication inquiries, please contact: ULB Marketing and Communication Isabelle Pollet T. +32 2 650 23 98 - F. +32 2 650 42 57 - E. Isabelle.Pollet@ulb.ac.be VUB Marketing and Communication Ann Van Driessche T. +32 2 629 12 98 - E. marcom@vub.ac.be

Ontwerp: Shortcut Advertising - +32 2 733 32 22 - www.shortcut.be
Emilie van Haute Academic Responsible for the Brussels University Alliance Patrick Stouthuysen Adjunct Academic Responsible for the Brussels University Alliance